`Sweet Mamas` to `Bodacious` Hillbillies - TopSCHOLAR
Transcription
`Sweet Mamas` to `Bodacious` Hillbillies - TopSCHOLAR
Western Kentucky University TopSCHOLAR® History Faculty Publications History 2006 From ‘Sweet Mamas’ to ‘Bodacious’ Hillbillies: Billy DeBeck’s Impact on American Culture Anthony Harkins Western Kentucky University, anthony.harkins@wku.edu Follow this and additional works at: http://digitalcommons.wku.edu/history_fac_pubs Part of the American Popular Culture Commons, Appalachian Studies Commons, Social History Commons, and the United States History Commons Recommended Citation Anthony Harkins, “From ‘Sweet Mamas’ to ‘Bodacious’ Hillbillies: Billy DeBeck’s Impact on American Culture,” Studies in American Humor (New series 3, No. 14, 2006), 55-72. This Article is brought to you for free and open access by TopSCHOLAR®. It has been accepted for inclusion in History Faculty Publications by an authorized administrator of TopSCHOLAR®. For more information, please contact todd.seguin@wku.edu. From Hillbillies: From"Sweet "SweetMamas" Mamas" to to "Bodacious" "Bodacious" Hillbillies: Billy BillyDeBeck's DeBeck's Impact Impact on on American American Culture Culture by byAnthony AnthonyHarkins Harkins Who's the most Who's the most important important man man this this country countryever everknew? knew? Who's the man manour ourPresidents Presidentstell tellallall their troubles Who's the their troubles to?to? No No it it isn't isn't Mister Mister Bryan Bryan and and ititisn't isn'tMister MisterHughes Hughes I'm chance to to introduce introduce I'm mighty mightyproud proudthat thatI'm I'm allowed allowed aa chance Barney Google with his goo-goo-googly eyes. Barney Google with his goo-goo-googly eyes.(Rose) (Rose) As hit-song "Barney As the the creator creatorof ofthe theinspiration inspirationfor forthe the hit-song "BarneyGoogle" Google" of 1923 whose refrain is still widely known today, Billy (William Morgan) of 1923 whose refrain is still widely known today, Billy (William Morgan) DeBeck's prominent place among American American cartoonists cartoonists has long been been DeBeck's prominent place among has long assured. In the 1920s and 1930s he gained international recognition for assured. In the 1920s and 1930s he gained international recognition for his continuities, and and his striking strikingdrawing drawingstyle, style,panoramic panoramic layouts, layouts, innovative innovative continuities, numerous numerous contributions contributionstotothe theAmerican Americanlexicon lexiconincluding includingphrases phrasessuch suchas as 0' fire," and "times "sweet marna," "heebie j eebies," "hotsy totsy," "balls "sweet mama," "heebie jeebies," "hotsy totsy," "balls o' fire," and "times a'a' wastin'." The National National Cartoonist Cartoonist Society Society prize prize for for Cartoonist Cartoonist of of the the wastin'." The Year was originally named the "Billy DeBeck Award" (it was renamed the Year was originally named the "Billy DeBeck Award" (it was renamed the Reuben and he he is is among among the the elite Reuben Award Award for forRube Rube Goldberg Goldberg in in 1954), 1954), and elite twenty twenty cartoonists thethe Postal Service's cartooniststotobebeincluded includedinin Postal Service's1995 1995"Comic "ComicStrip StripClassics" Classics" 1 stamp strips and and their their creators. stampseries series celebrating celebrating American American comic comic strips creators.1 Yet is important important for YetDeBeck DeBeck is for more more than thanjust justhis hisenormously enormouslycreative creative use of language or his mastery of both the daily gag and the suspensefully use of language or his mastery of both the daily gag and the suspensefully developed strip developed story story line. line. Although Although not not one one of of the the pioneers pioneers of of the the comic comic strip such Outcault, Jimmy Jimmy Swinnerton, he was was such as as Richard Richard Outcault, Swinnerton, or or Winsor Winsor McCay, McCay, he aa central figure in the medium's rise from an occasional pleasure in a central figure in the medium's rise from an occasional pleasure in a few few big big city citynewspapers newspapers to to aa mainstay mainstay of of American American cultural cultural life. life. In In the the nearly nearly 23 (later renamed renamed 23 years years that thathe heproduced produced his his famous famous strip stripBarney Barney Google Google (later Barney andSnuffy Snuffy Smith Smith and andfinally finally just just Snuffy Snuffy Smith) Barney Google Google and Smith )he hecontinuously continuously reinvented reinventedhis hiscreation creationtotoa adegree degreeunmatched unmatchedby byany anyof ofhis hiscontemporaries, contemporaries, adding remaking his his comic comicstrip stripin in aa way waythat that captured captured the the adding new new characters characters and and remaking radically distinct eras - the "Roaring radically different differentzeitgeists Zeitgeistsofofthree three distinct eras - the "RoaringTwenties," Twenties," the Great Depression, and the World War II years. Nor is his significance the Great Depression, and the World War II years. Nor is his significance limited pages. limitedonly onlytotothe thefunny funny pages.As Asthe theUnited UnitedStates Statesbecame became an an ever ever more more commercialized and consumerist-oriented consumerist-orientedsociety, society, the the dramatic dramatic rise riseof ofthe the commercialized and of the mass media led to the breakdown scope, influence, and legitimacy scope, influence, and legitimacy of the mass media led to the breakdown of of formerly unquestioned "brow formerly unquestionedcultural cultural "browlevel" level"distinctions. distinctions.DeBeck's DeBeck's personal personal 55 55 This content downloaded from 128.239.122.246 on Tue, 28 Jun 2016 16:26:45 UTC All use subject to http://about.jstor.org/terms 56 56 ,r /' L -.---Billy Beck, sketch sketch of of Snuffy Snuffy Smith Billy De De Beck, Smith inside inside back back cover on endpaper, George Washington Harris, Sut cover on endpaper, George Washington Harris, Sut DeBeck Becklibrary. library. Courtesy Courtesy Lovingood Yarns (1867), Lovingood Yarns (1867), De James Branch Cabell Library, Virginia Commonwealth James Branch Cabell Library, Virginia Commonwealth This content downloaded from 128.239.122.246 on Tue, 28 Jun 2016 16:26:45 UTC All use subject to http://about.jstor.org/terms 57 57 shift yet financially highly shiftfrom fromananaspiring aspiring"fine "finearts" arts"painter paintertotoa a"debased" "debased" yet financially highly successful cartoonist perfectly reflected this broader transformation. successful cartoonist perfectly reflected this broader transformation. Born initially dreamed BornininChicago Chicago in in 1890, 1890, DeBeck DeBeck initially dreamed of of becoming becoming aa serious painter and attended the Chicago Academy of Fine Arts after serious painter and attended the Chicago Academy of Fine Arts after graduating graduatinghigh highschool school in in1908. 1908. Yet Yet he hehad hadalways always been been drawn drawn to to cartooning, cartooning, copying McCutcheon, copying the thestyles stylesofofChicago ChicagoTribune Tribuneeditorial editorialcartoonist cartoonistJohn John McCutcheon, "When Friend"creator creator Clare ClareBriggs, Briggs,and andillustrator illustrator "When aa Feller Feller Needs Needs aa Friend" Charles Gibson(Walker (Walker9).2 9).2Although Althoughhehelater lateradvised advisedstudents studentsof ofhis his Charles Dana Dana Gibson correspondence course on cartooning "First learn how to draw-then go to correspondence course on cartooning "First learn how to draw - then go to aa good andget getaafirm firm foundation foundationininthe thearts," arts,"his hiscoursework coursework good art art school school and at at thethe Chicago endedafter after only Chicago Academy Academy ended only two two years years once once he he saw saw how how big big an an impact impact his caricatures of models had on his fellow art students (Sheridan 36, his caricatures of models had on his fellow art students (Sheridan 36, 37). 37). DeBeck thus made the fateful illustrator and DeBeck thus made the fatefuldecision decision to tobecome become aa newspaper newspaper illustrator and cartoonist, but success came only after years of slowly developing his craft. cartoonist, but success came only after years of slowly developing his craft. He as aa staff staff artist ShowWorld World He got got his his first firstprofessional professional job job as artist with with the theChicago Chicago Show theatrical with the Telegram(1910(1910theatrical weekly, weekly, then then aa position position with the Youngstown Youngs town (PA) (PA) Telegram 1912) as a political and sports illustrator, and finally a political cartoonist 1912) as a political and sports illustrator, and finally a political cartoonist job job with with the thePittsburgh PittsburghGazette-Times Gazette-Times that that he he held held until until 1914. 1914. Returning Returning to to Chicago, he began to teach cartooning through a correspondence course and Chicago, he began to teach cartooning through a correspondence course and atatnights Fine Arts Academy. these same nightsatatthe the Fine Arts Academy.InIn these sameyears, years,heheproduced producedseveral several short-lived short-livedcartoon cartoonseries seriesincluding includingFinn Finnan' anHaddie 'Haddie for forthe theAdams AdamsSyndicate Syndicate and thelatter latterfeaturing featuring aa andMarried Married Life Life for forthe theChicago Chicago Herald Herald (1915-1918), (1915-1918), the theme themetotowhich whichhe hewould wouldrepeatedly repeatedly tum: turn:a ahenpecked, henpecked, diminutive diminutive husband husband desperately trying to escape the clutches of his controlling wife. DeBeck desperately trying to escape the clutches of his controlling wife. DeBeck replaced Life for for aa short short time new strip, strip, O Olie and replaced Married Married Life time with with aa new lie Moses Moses and oO'Mara 'Mara Inc., Inc., about aboutclothing clothingsalesmen salesmenwho whorelocate relocatetotoglamorous glamorousHollywood. Hollywood. Finally, in 1919, he launched in the Chicago Herald & Examiner the strip that Finally, in 1919, he launched in the Chicago Herald & Examiner the strip that would - - Take wouldmake makehim himfamous famousand andwealthy wealthy TakeBarney BarneyGoogle GoogleF'rinstance F'rinstance (soon thereafter renamed simply Barney Google) that ran for several (soon thereafter renamed simply Barney Google ) that ran for several years years on the sports pages before moving to the "funnies page" in most newspapers on the sports pages before moving to the "funnies page" in most newspapers (Walker (Walker 10). 10). Cultural Cultural historians historians have have long long argued argued that that the theera erabetween between the theworld world wars fundamental transformation transformation in American culture, one onethat that wars marked marked a fundamental American culture, saw the rise of mass (or proto-mass) cultural forms such as motion pictures, saw the rise of mass (or proto-mass) cultural forms such as motion pictures, radio and aa discernible discernibleshift shift from from aa radio programs programs and and syndicated syndicated newspapers newspapers and citizenry (whether farmers, farmers, factory factory citizenrythat thatsaw saw itself itself primarily primarily as as producers producers (whether workers, or bankers) to one increasingly self-identified as consumers workers, or bankers) to one increasingly self-identified as consumers (including (includingof ofthe themedia) media)(Kammen, (Kämmen,Susman, Susman,Dumenil). Dumenil).Olie OlieMoses Moses and and O'Mara, Inc. and the various incarnations of Barney Google reflected O 'Mara, Inc. and the various incarnations of Barney Google reflected DeBeck's innate understanding understanding of of the the expanding place of ofcommercialized commercialized DeBeck's innate expanding place This content downloaded from 128.239.122.246 on Tue, 28 Jun 2016 16:26:45 UTC All use subject to http://about.jstor.org/terms 58 58 Daddy Acting Acting Justin JustinHoward, Howard,"Sut "SutLovingood's Lovingood's Daddy Horse," Sut Lovingood Yarns by George Washington Horse," Sut Lovingood Yarns by George Washington Harris Harris(New (NewYork: York:Dick Dick&& Fitzgerald, Fitzgerald,1867). 1867). This content downloaded from 128.239.122.246 on Tue, 28 Jun 2016 16:26:45 UTC All use subject to http://about.jstor.org/terms 59 59 entertainment entertainmentand andthe theculture cultureof ofcelebrity celebrityworship worshipininAmerica. America. The The former former strip, after all, explicitly showed this transformation, as the two clothing strip, after all, explicitly showed this transformation, as the two clothing proprietor proprietorprotagonists protagonistssuddenly suddenlyrelocate relocatetotoHollywood Hollywood and and move move into into the the motion picture industry, with cameos by stars such as Charlie Chaplin, Mary motion picture industry, with cameos by stars such as Charlie Chaplin, Mary Pickford, Pickford,and andDouglas DouglasFairbanks. Fairbanks. Similarly, Similarly,Take TakeBarney BarneyGoogle GoogleF'rinstance F 'rinstance initially centered on the title character's desire to escape his wife initially centered on the title character's desire to escape his wifeand andwatch watch the Jess Willard-Jack Dempsey training sessions for their big boxing match. the Jess Willard-Jack Dempsey training sessions for their big boxing match. Countless featured boxing Countless later laterepisodes episodes also also featured boxing matches, matches, horse horse races, races, and and celebrity sightings (Walker 10, 20). celebrity sightings (Walker 10, 20). Barney BarneyGoogle Google (as (as ititwas wassoon soonrenamed) renamed)quickly quicklybecame becameaasuccessful successful strip and King Features Syndicate, with typical hyperbole, trumpeted thenew new strip and King Features Syndicate, with typical hyperbole, trumpeted the creation wonders of of the world" the advertisement creationin in1920: 1920: "There "There are seven seven wonders advertisement boasted, "-and 'Barney Google'" (Walker, 24). It was, however, DeBeck's boasted, " - and 'Barney Google'" (Walker, 24). It was, however, DeBeck's July naggiven giventotoBarney Barney July17, 1 7,1922 1 922introduction introductionof ofSpark SparkPlug, Plug, aa bow-legged bow-legged nag by his fall fall out out aa window, window,that thatmarked markedthe the byaagrateful gratefulman man after afterBarney Barney breaks breaks his beginning ofDeBeck's rise to fame and fortune. Though nearly the complete beginning of DeBeck's rise to fame and fortune. Though nearly the complete opposite and scruffy opposite of ofwhat whata arace racehorse horseshould shouldlook looklike like- - sagging sagging and scruffyinstead instead of ofsvelte, svelte,and andcovered coveredby byaaragged raggedhorse horseblanket blanketemblazoned emblazoned with with his his name name that it wears even when racing Spark Plug improbably wins the Abadaba that it wears even when racing - Spark Plug improbably wins the Abadaba Stakes Stakesrace raceand andits its$50,000 $50,000 prize. prize.The Therelationship relationshipbetween betweenBarney Barneyand andSpark Spark Plug was often a contentious one Barney freely kicked his horse in the Plug was often a contentious one - Barney freely kicked his horse in the rear him or or hired hired him him out out to to raise raise money moneyand and"Sparky" "Sparky" rearwhen when he he disappointed disappointed him (as Barney fondly called him) lost more races than he won. But DeBeck (as Barney fondly called him) lost more races than he won. But DeBeck also also was able to establish a genuine emotional bond between the two and this was able to establish a genuine emotional bond between the two and this mixture madethe the strip strip aa mixtureof ofpathos, pathos,adventure, adventure,and and"main "mainchance" chance" schemes schemes made major success with all walks of American life (Walker, 35, 45; Goulart major success with all walks of American life (Walker, 35, 45; Goulart21). 21). A A reporter sent to interview Judge Elbert Gary, the Chairman of United States reporter sent to interview Judge Elbert Gary, the Chairman of United States Steel, when Gary Gary opened openedthe the session sessionby byasking, asking, Steel, for forexample, example,was was amazed amazed when "Will Barney Google's Spark Plug win the International Derby?" Gary went "Will Barney Google's Spark Plug win the International Derby?" Gary went on thatthe the question questionhad hadarisen arisen a recent on to toinform informthe theastonished astonished newsman newsman that atat a recent Board of Directors meeting because everyone on the Board read the Board of Directors meeting because everyone on the Board read the comics comics ("Funny ("Funny Strips" Strips" 18). 18). As As Brian BrianWalker Walkernotes, notes,DeBeck's DeBeck's creation creation of ofSpark SparkPlug Plugalso alsoproved proved totobe a "merchandising bonanza" as DeBeck and his syndicate authorized be a "merchandising bonanza" as DeBeck and his syndicate authorized all all manner manner of ofcommercial commercial products products from from toys toysand and games games to to knick knick knacks knacks totopopular songs from the eponymous smash hit to the far less successful popular songs from the eponymous smash hit to the far less successful tunes and "So "So II took took the the $50,000" (Walker35, 35,85). 85). tunes"Come "Come On On Spark Spark Plug!" Plug!" and $50,000" (Walker DeBeck himself in 1924 noted in amazement that "[a]ll over the United States DeBeck himself in 1 924 noted in amazement that "[a]ll over the United States you and Spark SparkPlug Plugdrums drums you find findstuffed stuffedSpark SparkPlugs Plugsand andSpark Spark Plug Plug games games and This content downloaded from 128.239.122.246 on Tue, 28 Jun 2016 16:26:45 UTC All use subject to http://about.jstor.org/terms 60 60 and and Spark Spark Plug Plug tin tin pails. And there there is is aa Spark andSpark Spark Plug Plug balloons balloons and pails. And Spark Plug Plug play on the road. The only thing that is lacking is a Spark Plug grand opera" play on the road. The only thing that is lacking is a Spark Plug grand opera" (Walker so synonymous synonymous with with the (Walker 35). 35). Spark Spark Plug Plug was was so so popular popular and and became became so the Sunday funnies, that, according to one scholar, his name became a common Sunday funnies, that, according to one scholar, his name became a common nickname for children were comic comicstrip stripdevotees devotees- -most most famously the nickname for children who who were famously in in the case of Charles "Sparky" Schulz of Peanuts fame (Markstein). Clearly, Spark case of Charles "Sparky" Schulz of Peanuts fame (Markstein). Clearly, Spark Plug's was an animportant important antecedent antecedent to to future future promotional promotional Plug's merchandising merchandising was product toys, songs, songs,and andfilms filmstied tiedto to cartoon cartoonor oranimation animation product streams streams of of games, games, toys, characters from Schulz's own Snoopy to Garfieldto the PowerpuffGirls and characters from Schulz 's own Snoopy to Garfield to the Powerpuff Girls and Sponge Square Pants Pants of of today. today. Sponge Bob Bob Square Spark Plug's popular success led DeBeck DeBecktototransform transform the Spark Plug's popular success led thepreviously previously lower middle-class Barney Google (reminiscent of Chaplin's "Little lower middle-class Barney Google (reminiscent of Chaplin's "LittleTramp" Tramp" persona) into an representative nouveau riche. With persona) into an almost-respectable almost-respectable representative ofofthe the nouveau riche. With his silk top hat and tails and expensive cigars, Google now epitomized the his silk top hat and tails and expensive cigars, Google now epitomized the stereotypical "the Roaring Twenties." DeBeck's stereotypicalfreewheeling freewheelinglifestyle lifestyleofof "the Roaring Twenties." DeBeck's plot plot lines exploited popular fads of the day from flagpole sitting to swimming lines exploited popular fads of the day from flagpole sitting to swimming the Gertrude Ederle's 1926feat feat that that theEnglish EnglishChannel Channel (Spark (Spark Plug Plug matched matched Gertrude Ederle's 1926 same his comic strip contemporaries same year) year) (Walker (Walker 96). 96). Unlike Unlike his comic strip contemporaries Walt WaltWallet Wallet of Gasoline Alley and Andy Gump of The Gumps whose typical middle of Gasoline Alley and Andy Gump of The Gumps whose typical middleclass class lives focus on family and home, Barney skirts Prohibition restrictions, chases lives focus on family and home, Barney skirts Prohibition restrictions, chases flappers, flappers,hangs hangsout outinindisreputable disreputablelocales locales such such as as sports sports bars bars and and racetracks, racetracks, and pursues countless "get rich quick" schemes, although usually with little little and pursues countless "get rich quick" schemes, although usually with success. much of of Barney's appealstems stems from from his his avoidance, avoidance, ifif not not success. Indeed, Indeed, much Barney's appeal outright repudiation, of the traditional commitment to family, marriage, and outright repudiation, of the traditional commitment to family, marriage, and slow As Gilbert Gilbert Seldes Seldessimultaneously simultaneously slow but but steady steady economic economic advancement. advancement. As lamented and boasted in his 1924 essay, "The 'Vulgar' Comic lamented and boasted in his 1 924 essay, "The 'Vulgar' Comic Strip," Strip," Barney Barney Google (along with Mutt of Mutt and Jeff, Jiggs of Bringing up Father, and Google (along with Mutt of Mutt and Jeff, Jiggs of Bringing up Father, and the s] so little respect for law, thetitle titlecharacter characterininAbie Abiethe theAgent,) Agent,)"ha[ "ha[s] so little respect for law, order, order, the rights of property, the sanctity of money, the romance of marriage, and the rights of property, the sanctity of money, the romance of marriage, and all ofAmerican Americanlife, life,that thatififthey theywere wereput putinto intofiction fiction all the the other other foundations foundations of the Society for the Suppression of Everything would hale them incontinently the Society for the Suppression of Everything would hale them incontinently totocourt courtand andour ourmorals moralswould wouldbe besaved savedagain" again" (201). (201). DeBeck's socialportrait portrait in in Barney BarneyGoogle, Google,itithardly hardlyneeds needssaying, saying, DeBeck's social represented almost exclusively the perspective of urban white male America represented almost exclusively the perspective of urban white male America (a(a view in nearly strips of view exhibited exhibited in nearly all all the the comic comic strips of that thatera). era). Barney Barney not not only only hangs out at long-established male bastions such as boxing rings, racetracks, hangs out at long-established male bastions such as boxing rings, racetracks, fraternal fraternallodges, lodges,and andsaloons, saloons,he helives livesaabachelor bachelor existence existence despite despite remaining remaining married few months the strip, hehe "escapes" married to tohis his wife. wife. After Afterthe thefirst first few monthsofof the strip, "escapes" from from her (she is described in the song "Barney Google" as being "three times his her (she is described in the song "Barney Google" as being "three times his size" oftendepicted depictedher herbearing bearingaarolling-pin rolling-pinasasaapotential potentialcudgel) cudgel) size" and and DeBeck DeBeck often This content downloaded from 128.239.122.246 on Tue, 28 Jun 2016 16:26:45 UTC All use subject to http://about.jstor.org/terms 61 61 and andpursues pursues an an endless endless stream stream of offlapper-like flapper-like"sweet "sweetmamas." mamas." Furthermore, Furthermore, though Google is at times the butt of jokes for his squat size though Google is at times the butt of jokes for his squat size and and bulging bulging of control control over over the the minority minority characters eyes, in aa position eyes, he he isis always always in position of characters that that occasionally appeared in the strip, always as servants or hirelings of whites. occasionally appeared in the strip, always as servants or hirelings of whites. DeBeck made his his racially raciallysuperior superiorstatus statusmost mostexplicit explicitininhis hisrelationship relationship DeBeck made with his pint-sized and simple-minded but ever-loyal jockey, Sunshine, whose with his pint-sized and simple-minded but ever-loyal jockey, Sunshine, whose favorite favoriteexpression, expression,"You "You sho sho am am aa smaht smahtman, man,mistah mistahGoogle," Google," sums sums up up the the subservient subservientcomic comic foil foil role role he heplayed played in in the thestrip strip(Walker (Walker86-7V 86-7).3 Despite, Despite, or orperhaps perhapsbecause because of, of, his his refusal refusaltotoabide abideby bysocial social conventions conventionsand andresponsibilities, responsibilities,Barney BarneyGoogle Googlebecame became one one of of the theera's era's leading strips and DeBeck one of the busiest and wealthiest practitioners leading strips and DeBeck one of the busiest and wealthiest practitioners 4 AA of 1933 estimated that that ofhis hiscraft. craft.4 1933Fortune Fortunearticle articleon on the thecomics comics business business estimated DeBeck was then then earning earning $1200 weekatatthe the heart heart of of the the Depression DeBeck was $1200 aa week Depression and a 1940 article reported that his strip was carried by 210 papers with and a 1940 article reported that his strip was carried by 210 papers with aa combined combined circulation circulationof often tenmillion million("The ("TheFunny FunnyPapers" Papers" 49; 49; "Barney "Barney Google's Birthday" 60). His lifestyle of a sports-crazed bon vivant reflected Google's Birthday" 60). His lifestyle of a sports-crazed bon vivant reflected his status. He He rubbed rubbed shoulders shouldersand and hisnewfound newfound wealth wealth and and quasi-celebrity quasi-celebrity status. played played golf golfwith withthe thelikes likesof ofBabe BabeRuth, Ruth,Jack JackDempsey, Dempsey,and andGene Gene Tunney Tunney asas well as sports writers Damon Runyon and Grantland Rice. He married well as sports writers Damon Runyon and Grantland Rice. He married and to the woman), wintered wintered in in aa1414and divorced divorced and and remarried remarried (once (once to the same same woman), room estate in Florida, and lived in Paris in the late 1920s (Walker 77-81, room estate in Florida, and lived in Paris in the late 1920s (Walker 77-81, 83; Birthday," 60; 83; "Barney "Barney Google's Google's Birthday," 60; Hartzell). Hartzell). And And he he was was not not alone alone among among cartoonists. cartoonists. Though Though their theirtone tonewas was often often one one of ofincredulity, incredulity,numerous numerouspress press of these daily "pen and pencil accounts reported on the astounding wealth accounts reported on the astounding wealth of these daily "pen and pencil humorists" humorists"and andthe theincredible incredibleinfluence influencethey theyseemed seemedtotohold holdover overallallclasses classes ofthe American public ("Sprightly Comics"). In 1933, Fortune listed fifteen of the American public ("Sprightly Comics"). In 1 933, Fortune listed fifteen cartoonists or more week for for their their art cartoonistswho· whomade made $1000 $1000 or more aa week art("The ("The Funny Funny Papers"). That same same year, year, writer marveled that that the Papers"). That writer William William Berchtold Berchtold marveled the entire entire universe of syndicated cartoonists could fit into the chamber of the House universe of syndicated cartoonists could fit into the chamber of the House ofof Representatives paltry Representatives but but would would tum turn up up their theirnoses noses at at the theCongressmen's Congressmen's paltry $15,000 annual salary or even the President's $75,000 (35). Ten years later, $15,000 annual salary or even the President's $75,000 (35). Ten years later, inin"Everybody noted with with aa slightly "EverybodyReads Reads the theComics," Comics," Esquire Esquire noted slightly disdainful disdainful edge read the the edge that that"[f]our "[f]ourout outof ofevery everyfive fiveofofthe the70,000,000 70,000,000 people people who who read papers at all today, shamelessly and regularly read the comics" (Rodell). papers at all today, shamelessly and regularly read the comics" (Rodell). Though (that status status went wentto to Ham HamFisher Fisherwith withhis hisfar farinferior inferior Though not not the the wealthiest wealthiest (that strip Joe Palooka), DeBeck certainly was among the industry leaders and strip Joe Palooka), DeBeck certainly was among the industry leaders and socialized socialized accordingly. accordingly. As wealth As the the 1920s 1 920sgave gave way way to to the the 1930s, 1 930s,and andthe theseemingly seemingly endless endless wealth and prosperity of the previous decade vanished into the worst economic and prosperity of the previous decade vanished into the worst economic This content downloaded from 128.239.122.246 on Tue, 28 Jun 2016 16:26:45 UTC All use subject to http://about.jstor.org/terms 62 62 downturn downturnof ofthe thecentury, century,DeBeck DeBeck abruptly abruptly shifted shifted the the direction direction of of his his strip strip once more. His readers had become accustomed to his constantly changing once more. His readers had become accustomed to his constantly changing exotic the exotic adventure adventure continuities continuities set set everywhere everywhere from from Florida Florida to to Paris Paris to to the fabled Sultanate of Sulu (in the Ooby Jooby Sea!) (Walker 74). Thus, when fabled Sultanate of Sulu (in the Ooby Jooby Sea!) (Walker 74). Thus, when the had theaudience audience learned learned in in the theJune June14, 14,1934 1934 episode episode that that Barney Barney Google Google had been been named named by by "a "a hill-billy hill-billy by by the thename nameof ofGoogle" Google" the the sole sole heir heir to to an anestate estate ininthe North Carolina mountains, little did they realize that this storyline would the North Carolina mountains, little did they realize that this storyline would continue continue for forthe thenext nextdecade decadeor orthat thatBarney Barneywould wouldeventually eventuallybe besupplanted supplanted almost entirely by the even more outrageous character Snuffy Smith. almost entirely by the even more outrageous character Snuffy Smith. In In the the process, DeBeck would fundamentally reinvent his strip in a way that captured process, DeBeck would fundamentally reinvent his strip in a way that captured the thenew newcultural culturalethos ethosof ofthe theDepression Depression years.5 years.5 Far from merely an attempt to cash Far from merely an attempt to cash in in on on the the current current craze craze for for all all things strip's plot and setting revealed DeBeck's thingsmountain, mountain,the thechange changeininthe the strip's plot and setting revealed DeBeck's passionate andabiding abidinginterest interestininliterary literary portrayals portrayalsof ofthe the people peopleand andculture culture passionate and of ofthe theSouthern Southernmountains. mountains.Unlike Unlikehis hisfellow fellow cartoonists cartoonists of ofhillbillies, hillbillies,Paul Paul Webb Webb (creator (creator of ofThe TheMountain Mountain Boys Boys cartoon cartoon in inEsquire) Esquire )and andAl AlCapp Capp (who (who began Li '/ Abner the same year DeBeck introduced Smith), DeBeck began Li 7 Abner the same year DeBeck introduced Smith), DeBeck read read dozens dozens of of nineteenthnineteenth- and and twentieth-century twentieth-centurynovels novels and and nonfiction nonfictionbooks books about Appalachia about the thehill hillfolk folkand andhis hisdebt debttotoearlier earlierfabricators fabricatorsof ofsouthern southern Appalachia and the mountaineer is obvious. He was strongly influenced by the and the mountaineer is obvious. He was strongly influenced by the works works of ofMary MaryMurfree Murfreeand andGeorge George Washington Washington Harris, Harris, and and his his copy copy of of Harris's Harris's Sut heavily annotated annotated and and includes includeshis hispreliminary preliminary sketches sketches SutLovingood Lovingood is is heavily of ofSnuffy SnuffySmith. Smith.He Healso alsodrew drewheavily heavily on on the thelanguage language and and spellings spellings used used by Harris and other southwestern humorists, freely mixing, as did they, by Harris and other southwestern humorists, freely mixing, as did they, genuine traveled genuine local local expressions expressions with with ones ones he he invented. invented. Although Although DeBeck DeBeck traveled through and conversed conversedwith withthe thelocal local throughthe themountains mountains of ofVirginia Virginia and and Kentucky Kentucky and inhabitants, his fanciful plots and colorful phrasings show that he, like Webb, inhabitants, his fanciful plots and colorful phrasings show that he, like Webb, clearly humor primarily primarily on clearly based based his his imagery imagery and and humor on these these literary literary accounts accounts rather than on the people and conditions themselves (lnge 74-5). rather than on the people and conditions themselves (Inge 74-5). DeBeck alsorelied reliedon onmany manyofofthe the same sametropes tropesand andthemes themesasashis his DeBeck also literary the early early months months of of the the mountain mountain episodes, episodes,hehe literarypredecessors. predecessors. In In the portrayed the mountaineers as impoverished (Google's "estate" is portrayed the mountaineers as impoverished (Google's "estate" is nothing nothing but but aarun down shack similar to other domiciles in the region); ignorant (Google run down shack similar to other domiciles in the region); ignorant (Google expresses or kindergarten); kindergarten); and expresses shock shock that that there thereisis no no school school or and culturally culturally isolated (in a strip titled "Catching Up with History!," a mountain isolated (in a strip titled "Catching Up with History!," a mountain woman woman who maid has has never never seen seen aa movie movie but but has has heard heard that W. who serves serves as as Barney's Barney's maid that D. D.W. Griffith is planning to direct the new film Birth of a Nation). In his most Griffith is planning to direct the new film Birth of a Nation). In his most dramatic as an an almost almostsupernatural supernatural dramaticpanels, panels, he he presents presents his his mountain mountain man man as primitive force of potential violence that emerges spontaneously from the the primitive force of potential violence that emerges spontaneously from This content downloaded from 128.239.122.246 on Tue, 28 Jun 2016 16:26:45 UTC All use subject to http://about.jstor.org/terms 63 63 6 surrounding surroundingwoods. woods.6 Snuffy SnuffySmith, Smith,the thestocky stockyand andornery ornerymountaineer mountaineerwho whowould would soon soon dominate the strip, epitomizes the qualities long associated in popular culture dominate the strip, epitomizes the qualities long associated in popular culture with withSouthern Southernmountaineers. mountaineers.Ignorant Ignorantof ofall all things thingsmodem, modern,he hemakes makes his his meager and stealing stealingchickens chickensand andhorses, horses,and andresponds responds meager living living by by moonshining moonshining and totoall so threatens threatens allcomers comers with with the the threat threatof ofhis hisomnipresent omnipresent squirrel squirrel rifle. rifle. He He so social social decorum decorum and and stability stability that thathe heisisfeared fearedand anddespised despisedeven even by byhis hisfellow fellow mountaineers of Hoot in' Holler who, DeBeck informs his readers, tarred mountaineers of Hootin' Holler who, DeBeck informs tarredand and feathered him the last time he made an appearance. Smith is clearly drawn feathered him the last time he made an appearance. Smith is clearly drawn from and fromearlier earlierfictional fictional andactual actualpersonages personagessuch suchasasDavy Davy Crockett, Crockett, Sut Sut Lovingood, and "Devil Anse" Hatfield. Warns his wife, Lowizie: "'twixt [his] Lovingood, and "Devil Anse" Hatfield. Warns his wife, Lowizie: "'twixt [his] drink drinkan' an'deviltry, deviltry,mos' mos'folkses folkses hev hev been been keerful keerful ter tergive give him himplenty plentyelbow elbow room .... " To this image of an insular, trigger-happy primitive, DeBeck room . . . ." To this image of an insular, trigger-happy primitive, DeBeck added of absolute laziness.Snuffy Snuffyisisconstantly constantlyseen seenprone prone added the the Webbian Webbian vision vision of absolute laziness. or asleep, his whisky jug clearly suggesting his constant state of inebriation. or asleep, his whisky jug clearly suggesting his constant state of inebriation. Like jokesoften oftenrevolve revolvearound aroundSnufify's Snuffy's sleeping Like Webb's, Webb's, DeBeck's DeBeck's jokes sleeping for fordays days atataatime, time,despite despitethe theconstant constantactivity activityand andnoise noise around around him.7 him.7 Snuffy violent, lazy, lazy, and andabusive, abusive,but buthehealso also SnuffySmith Smithmay may be be immoral, immoral, violent, represents andphysical physicalprowess prowess representsthe theanti-elite anti-eliteattitudes, attitudes,rugged ruggedindependence, independence, and of the mythic frontiersmen epitomized by Davy Crockett and Daniel of the mythic frontiersmen epitomized by Davy Crockett and DanielBoone. Boone. DeBeck often portrayed Snuffy as a symbol of the common man who rejects DeBeck often portrayed Snuffy as a symbol of the common man who rejects any he anypretensions pretensions of ofcultural culturalrefinement refinementand andtaste. taste.On On aa visit visit to to Chicago, Chicago, he refuses to stay in the "Hotel Aristocrat" on the basis of its name alone. Instead, refuses to stay in the "Hotel Aristocrat" on the basis of its name alone. Instead, he hegoes goes to to aa flophouse flophouse by by the the stockyards, stockyards, but butstill stillaccuses accuses the the landlady landlady of of running a "ristercrat hotel" because she tries to change the sheets after two running a "ristercrat hotel" because she tries to change the sheets after two weeks. are overlaid overlaid with with conceptions conceptionsof ofmountaineer mountaineer weeks. Clearly Clearly these these episodes episodes are filth, rebellion filth,but butthe thetheme themeofof rebellionagainst againstclass class pretension pretension isis unmistakable. unmistakable. As a symbol and defender of frontier democracy, Snuffy refuses As a symbol and defender of frontier democracy, Snuffy refusestotokowtow kowtow totojudges, military officers, and other authority figures and prizes personal judges, military officers, and other authority figures and prizes personal independence consistent flaunting flaunting of independence and and cultural cultural tradition tradition over over money. money. His His consistent of social rules also makes him something of a sex symbol to female characters social rules also makes him something of a sex symbol to female characters who of you every night," night," writes who thrill thrillatathis hiscoarse coarse individuality. individuality. "I "I dream dream of you every writes one female admirer in the strip, "your mountain ruggedness your forceful one female admirer in the strip, "your mountain ruggedness - your forceful personality-your scornofofsociety."8 short,Snuffy Snuffyisiscut cutininthe themold moldofofthe the personality - your scorn society."8 InIn short, American folk hero, a point clearly understood by at least one contemporary American folk hero, a point clearly understood by at least one contemporary writer, writer,Lovell Lo veilThompson, Thompson,who whoinin1937 1937called called him him "a "a hero hero with withall allof ofa ahero's hero's trappings." trappings." Although Although for forSnuffy Snuffythese thesetrappings trappingsare are"a "abroken-down broken-down Kentucky Kentucky Colonel hat, aa corn-cob com-cob pipe, pipe, and and aarifle rifle borrowed borrowedfrom from James James Fenimore Fenimore Colonel hat, Cooper" rather than of Minerva," Minerva," Thompson Thompsonargued, argued, Cooper" rather than "the "the owl owl and and shield shield of This content downloaded from 128.239.122.246 on Tue, 28 Jun 2016 16:26:45 UTC All use subject to http://about.jstor.org/terms 64 64 their in their their profundity theirmeaning meaning isis nevertheless nevertheless "Greek "Greek in profundity and and rigidity" rigidity" (4). (4). of Snuffy Simultaneously whimsical and serious, Thompson's description Simultaneously whimsical and serious, Thompson's description of Snuffy as as mythic constantly played upon and and undercut undercut mythichero herorecognizes recognizeshow howDeBeck DeBeck constantly played upon the the comic comicpossibilities possibilities themutually mutually themountaineer mountaineer myth, myth, fully fully realizing realizing the in in the supporting hillbilly. supportingduality dualityof ofnoble noblemountaineer mountaineerand andsemi-savage semi-savage hillbilly. AA final ofSnuffy Snuffy's ofthe themythic mythicfrontier frontier final component component of 's personification personification of folk hero is his unquestioned Anglo-Saxon or, at least, Northern European folk hero is his unquestioned Anglo-Saxon or, at least, Northern European racial racial lineage. lineage. As As he he had had in in Barney's Barney's relationship relationshipwith withSunshine, Sunshine,DeBeck DeBeck of many early-twentiethcontinued his long-standing practice (mirroring that continued his long-standing practice (mirroring that of many early-twentiethcentury charactersasasservants servantsofofwhite whiteAmerica America centurycartoonists) cartoonists) of of showing showing black black characters and and even, even, in in Snuffy SnuffySmith, Smith,of ofhumble humblemountain mountainfolk. folk.Whereas Whereas numerous numerous characters in positions of status and authority (businessmen, bankers, judges, characters in positions of status and authority (businessmen, bankers, judges, lawyers) lawyers) commonly commonly refer refertotoSnuffy Snufïyand andhis hiskin kinasas"hill-billies," "hill-billies,""yokey(s)," "yokey(s)," and, even on one occasion, "back-woods trash," black characters and, even on one occasion, "back-woods trash," black characters almost almost never call him anything other than "suh" or "boss." As had been the case never call him anything other than "suh" or "boss." As had been the case Barney Google, assertion of with withhis hisportrayal portrayalofof Barney Google,DeBeck's DeBeck's unequivocal unequivocal assertion of Snuffy's whiteness through his domination over African-American figures Snuffy's whiteness through his domination over African- American figures mitigates mitigatesthe thedegrading degradingaspects aspects of ofhis hischaracter characterand andreinforces reinforcesSmith's Smith'srole role asas mythic hero. mythic hero. Although work partially partially reflected reflected the Although DeBeck's DeBeck's work the "Benighted "Benighted South" South" vision and Erskine Caldwell in the the 11920s vision ofH.L. of H.L. Mencken Mencken and Caldwell in 920s and and 1930s, 1 930s, aaview view of a society characterized by a degraded culture, oppressive economic and of a society characterized by a degraded culture, oppressive economic and political and widespread widespreadpoverty, poverty,itit perhaps perhaps political institutions, institutions, staggering staggering inequality, inequality, and of rural Southerners, and better represented a more upbeat counter vision better represented a more upbeat counter vision of rural Southerners, and mountaineers in particular, that celebrated their independence independenceand andtraditional traditional mountaineers in particular, that celebrated their 9 ways by aa diverse group of ways oflife. of life.9This Thisviewpoint viewpoint was was advanced advanced by diverse group of observers observers of an increasingly mechanized, prewho questioned the consequences who questioned the consequences of an increasingly mechanized, prefabricated, these intellectuals, intellectuals, writers, writers, fabricated,and andcentralized centralized modem modern America. America. To these artists, and even government administrators characterized collectively artists, and even government administrators - characterized collectively theoriginal originalpromise promiseofofAmerica Americarequired requiredthe the asas Regionalists recoveryofofthe Regionalists -- recovery rediscovery of "the "the folk." folk." Whether Whetherdefined definedasasnineteenthnineteenthrediscovery and and celebration celebration of century pioneers who "broke the Plains" or present day American Indians, century pioneers who "broke the Plains" or present day American Indians, ex-slaves ex-slaves or or Midwestern-farmers, Midwestern- farmers,totothe theRegionalists, Regionalists,"the "thefolk," folk,"embodied embodied the cultural values and the simple but honest lifeways essential to saving the cultural values and the simple but honest lifeways essential to saving the the nation from what Walter Lippmann called "the acids of modernity" (qtd. nation from what Walter Lippmann called "the acids of modernity" (qtd. in in Dorman 24).10 Dormán 24). 10 Mountaineers central role role in in this this cultural cultural movement movement that that Mountaineers played played aa central emphasized with the the land and escape escapefrom from the the emphasized the the importance importance of of oneness oneness with land and confinements of industrialized and urbanized life. Writing for an urbane confinements of industrialized and urbanized life. Writing for an urbane middle-class articulated this this middle-class readership readership in in 1924, 1924, playwright playwright Percy Percy MacKaye MacKaye articulated This content downloaded from 128.239.122.246 on Tue, 28 Jun 2016 16:26:45 UTC All use subject to http://about.jstor.org/terms 65 65 conception conception of of the thepromise promiseof ofmountain mountainsociety: society: Over Over there therein inthe themountains mountains are are men men who who do do not not live live in in cages; cages; aamillion Americans, who do not chase the dollar, who do million Americans, who do not chase the dollar, who donot not time-serve do not not learn learn their their manners manners from from time-servemachines, machines, who who do the thethe beauty parlors. themovies movies or ortheir theirculture culturefrom from beauty parlors.Shall Shallwe we not then, hasten to civilize them convert their dirty lognot then, hasten to civilize them - convert their dirty logOr shall shall we we inquire inquire whether whether cabins cabins into intoclean cleancement cementcages? cages? Or they contribute to to our our brand-new brand-new theymay mayhave have something something to to contribute civilizationsomething which which of of old old we we cherished cherished but but now civilization - something now perhaps have forgotten? (327). perhaps have forgotten? (327). of resurgent nativismand andimmigration immigrationrestriction, restriction,the theidea idea Indeed, Indeed, in in an an era era of resurgent nativism of ofthe theuniqueness uniquenessand and importance importance of ofmountain mountain society society and and culture culture extended extended well wellbeyond beyondthe theRegionalist Regionalistmovement. movement. Endlessly Endlessly trumpeted trumpetedas as"100 "100 percent percent Americans" of "pure Anglo-Saxon stock" who continued to live as had their Americans" of "pure Anglo-Saxon stock" who continued to live as had their ancestors of the the mountains werepresented presentedacross across ancestors centuries centuries earlier, earlier, the the people people of mountains were the thecultural culturalspectrum spectrumasasaa sort sortof of"Ur-folk." "Ur-folk."Yet, Yet,although although all all these these cultural cultural formats purported to present the "real mountaineers," nearly all portrayed formats purported to present the "real mountaineers," nearly all portrayed their broader theirsubjects subjectsas asromantic romanticprimitives primitivesutterly utterlyisolated isolatedfrom from broadereconomic economic To better define their subject as a people caught forever and social forces. and social forces. To better define their subject as a people caught forever in in the past, they underplayed or, more often, simply ignored the racial, social, the past, they underplayed or, more often, simply ignored the racial, social, and heterogeneity of of the the impact and economic economic heterogeneity the region region and and the impact of of market market forces forces on present-day mountain folk (Shapiro; Batteau; Harkins). on present-day mountain folk (Shapiro; Batteau; Harkins). art reflected reflected this DeBeck's DeBeck's art this same same mix of celebration celebration and distortion of of mountaineers and mountain culture. On the one hand, he portrayed a more mountaineers and mountain culture. On the one hand, he portrayed a more full-bodied of mountain mountain society society than than did did any any of of his his full-bodied and and naturalistic naturalistic vision vision of peers. Unlike Webb and Capp, who based their texts on standard stereotypes peers. Unlike Webb and Capp, who based their texts on standard stereotypes of to mountain) mountain) dialect dialect from from vaudeville vaudevilleand andmotion motion ofSouthern Southern(as (as opposed opposed to of mountain mountain expressions "plimepictures, pictures,DeBeck DeBeck used used dozens dozens of expressions such such as as "plimeblank" (meaning "exactly") and "a lavish of' (meaning "a lot of') in his his blank" (meaning "exactly") and "a lavish of' (meaning "a lot of') in work. to unfamiliar unfamiliar mountain mountain expressions expressions work. He He even even introduced introduced his his audience audience to by incorporating brief definitions of the terms in the text itself. by incorporating brief definitions of the terms in the text itself.He He was was far from a stickler for absolute accuracy in the use of dialect and freely far from a stickler for absolute accuracy in the use of dialect and freely blended expressionswith withauthentic authentic mountain mountainsayings, sayings,inventing inventing blended his his own own expressions such famous neologisms as "discombooberated" (which has evolved into such famous neologisms as "discombooberated" (which has evolved into "a leetle leetle tetched tetched in in the the haid," haid ," "discombobulated") "discombobulated")," "time's-a-wastin'" "time's-a-wastin'," "a "bodacious," and "balls 0' fire" (Inge 75). Nonetheless, even the phrases "bodacious," and "balls o' fire" (Inge 75). Nonetheless, even the phrases he had the the ring ring of he coined coined had of truth truthtotomany manyreaders readerswho who could could not not distinguish distinguish This content downloaded from 128.239.122.246 on Tue, 28 Jun 2016 16:26:45 UTC All use subject to http://about.jstor.org/terms 66 66 between and invented invented phrases. phrases. AAreporter reporter in in 1940, 1940,for for example, example, between the the actual actual and introduced a list of De Beck's famous phrases from the strip as "hillbilly lingo introduced a list of DeBeck's famous phrases from the strip as "hillbilly lingo (authentic Birthday"60). 60). (authenticand andotherwise)" otherwise)" ("Barney ("Barney Google's Google's Birthday" DeBeck's depictionsof ofmountain mountain society society were were also also somewhat somewhat more more DeBeck's depictions accurate and sympathetic than either of his cartoonist peers. His cabins, accurate and sympathetic than either of his cartoonist peers. His cabins, spinning costumeswere werebased basedononphotographs photographs and descriptions spinning wheels, wheels, and and costumes and descriptions in in texts on the southern mountains and were designed primarily to be illustrative texts on the southern mountains and were designed primarily to be illustrative of lifestyle rather rather than ofaaplain plain but buthonorable honorable lifestyle than distorted distorted to to present present aa demeaning demeaning portrait portraitof ofa asavage savage society. society. In In stark stark contrast contrastto toWebb, Webb,whose whose figures figures barely barely communicate, DeBeck's panels overflow with colorful dialogue and communicate, DeBeck's panels overflow with colorful dialogue and his his characters seem to be genuinely listening to one another rather than merely characters seem to be genuinely listening to one another rather than merely delivering deliveringgag gaglines. lines.Further, Further,DeBeck DeBeck conveys conveys genuine genuine emotion emotion and and pathos pathos in in the budding relationships between his teenage mountain sweethearts, between the budding relationships between his teenage mountain sweethearts, between Snuffy Snuffyand andBarney, Barney,and andeven evenbetween betweenSnuffy Snuffyand andLowizie. Lowizie. Yet Yet the theverisimilitude verisimilitude of of his his vision vision of mountain mountain life life should not be overstated. primary focus amusement overstated.DeBeck's DeBeck's primary focus as as a a cartoonist cartoonist was was always always amusement rather than cultural edification and he played a leading role in constructing rather than cultural edification and he played a leading role in constructing aabroad-based conceptionof ofSouthern Southern hill hill folk folk as cartoonish figures. figures. broad-based public public conception as cartoonish He instrumental in He also also was was instrumental infreely freelyblending blendingOzark Ozarkand andAppalachian Appalachian settings settings into a single mythical geographic location. Although the strip was initially into a single mythical geographic location. Although the strip was initially set refer to setin inthe theNorth NorthCarolina Carolina mountains, mountains, characters characters in in an an early early episode episode refer to ordering store-bought clothes from the nearby big city of "Little Rock" in ordering store-bought clothes from the nearby big city of "Little Rock" - in reality, suggests the the reality,600 600plus plusmiles miles to tothe thewest. west.Such Such geographic geographic confusion confusion suggests willingness (and other other creators creators of willingness of ofboth bothDeBeck DeBeck (and of the the hillbilly hillbilly image) image) and and his reading public to accept the conflation of hundreds of miles of distance his reading public to accept the conflation of hundreds of miles of distance and fantasy mountain andtwo two diverse diverse cultures cultures into intoaa homogenous homogenous fantasy mountain South South -- a a process in the the work process that thatwould would only only accelerate accelerate in work of of Al Al Capp.1I Capp.11 Nor did DeBeck ever even hint at the large-scale Nor did DeBeck ever even hint at the large-scaleeconomic economicand andsocial social changes in actual mountaineers' lives. Like Webb's and Capp's hillbillies, changes in actual mountaineers' lives. Like Webb's and Capp's hillbillies, DeBeck's characters remained remained largely largely outside DeBeck's characters outside of of the thelarger largereconomic economicnexus nexus beyond the immediate borders of their "hollers." He did not acknowledge beyond the immediate borders of their "hollers." He did not acknowledge the industries such suchasascoal coalmining mining lumbering the thepresence presence of of extractive extractive industries oror lumbering or or the rise of textile mills that collectively were displacing thousands of people and rise of textile mills that collectively were displacing thousands of people and radically ofmen men and andwomen womenthroughout throughout thesouthern southern radically transforming transforming the the lives lives of the mountains. Nor would the strip's readers gain any sense of the wave of wildcat mountains. Nor would the strip's readers gain any sense of the wave of wildcat strikes were strikesthat that werespreading spreadingthroughout throughoutthe theregion's region'smill milltowns townsininthe the1930s. 1930s. Nonetheless, present (at least initially) initially) an an at at least least Nonetheless, unlike unlike his his peers, peers, he he did did present (at least plausible mountain community where both men and women work the land, plausible mountain community where both men and women work the land, raise attachedtotoone oneanother.12 another.12 raisefamilies, families,and and are are socially socially and and economically economically attached This content downloaded from 128.239.122.246 on Tue, 28 Jun 2016 16:26:45 UTC All use subject to http://about.jstor.org/terms 67 67 DeBeck's more fully fully developed portrayal of DeBeck's more developed portrayal of Southern Southern mountain mountain life and society, however, did not translate into increased popularity with life and society, however, did not translate into increased popularity with audiences. Tothe the contrary, contrary, his KingFeatures FeaturesSyndicate, Syndicate, urged that audiences. To his employer, employer, King urged that the "atmosphere [he portrayed] so faithfully be 'toned down'" (Scheinfeld the "atmosphere [he portrayed] so faithfully be 'toned down'" (Scheinfeld 142-3). beginning in in 11934 1 42-3).Fred FredLasswell, Lasswell, who who assisted assisted DeBeck DeBeck beginning 934 and and replaced replaced him after his death from cancer on November 11, 1942, recalled later thatthe the him after his death from cancer on November 11,1 942, recalled later that "authentic was "rather "rather difficult difficult for "authentic mountain mountain dialect" dialect" was forthe theaverage average flatlander flatlander totoread though DeBeck DeBeckmade madeconcerted concerted effortstoto read and and understand." understand." Even Even though efforts move move away away from frommountain mountainsettings settingsand anddialect, dialect,having havingboth bothBarney BarneyGoogle Google and Snuffy Smith join the armed forces (Navy and Army, respectively) the and Snuffy Smith join the armed forces (Navy and Army, respectively) atatthe start of the United States' involvement in World War II, the strip's popularity start of the United States' involvement in World War II, the strip's popularity continued tookover overthe the strip strip in in the continued to todecline. decline. When When Lasswell Lasswell took the early early 1940s, 1940s, Joe JoeConnolly, Connolly,head head of ofthe theKing KingFeatures FeaturesSyndicate, Syndicate, told toldhim: him:"Billy "Billy lost lost aa lot lot of client papers and if the trend continues, we'll have to drop it." Connolly of client papers and if the trend continues, we'll have to drop it." Connolly urged to "[k]eep "[kJeep the the same samegeneral generallook lookand andflavor" flavor"initially initiallyand and urgedLasswell Lasswell to then "gradually inject your own ideas and your own characters." Lasswell then "gradually inject your own ideas and your own characters." Lasswelldid did just this, dropping Barney Google almost entirely and adding new members just this, dropping Barney Google almost entirely and adding new members of family and community. HeHealso ofSnuffy's Snuffy 's family and community. alsoabandoned abandoned the theauthentic authenticdialect, dialect, instead working to broaden his audience by following the dictum: "keep instead working to broaden his audience by following the dictum: "keep itit folksy, twang" (Lasswell up on on folksy,with witha country a country twang" (Lasswell 17, 17, 21). 21). And And he he largely largely gave gave up long-running stories in favor of daily sight gags and one-liners. Ironically, long-running stories in favor of daily sight gags and one-liners. Ironically, although although the thestrip stripincreasingly increasinglyfocused focused on on Snuffy Snuffy Smith Smith and and his his mountain mountain environs, less about about the the hillbilly hillbilly and and his his place placeininsociety, society, environs,ititsaid said less less and and less becoming instead a homespun vision of generic rustic America. becoming instead a homespun vision of generic rustic America. What Whatthen thenisisDeBeck's DeBeck's lasting lasting legacy? legacy? Certainly Certainly he he was was an an inspiration inspiration totoaageneration of cartoonists who devoured his work and named theirhighest highest generation of cartoonists who devoured his work and named their honor BarneyGoogle Google and Snuffy Smith, too,thrived thrivedfor forthe the honor in in his his memory. memory. Barney and Snuffy Smith , too, half hishis death as as Fred Lasswell halfcentury centuryafter after death Fred Lasswellrebuilt rebuiltaasubstantial substantialcirculation circulation for Snuffy Smith over the following decades (from 206 newspapers in11946 to for Snuffy Smith over the following decades (from 206 newspapers in 946 to 542 At the the same 542 in in 1964 1964 to to900 900 in in21 21 countries countriesby by1989) 1989) (Walker (Walker 167). 167). At same time, time, though, along with Li 'I Abner, the strip became the focus of much opposition, though, along with Li 'I Abner, the strip became the focus of much opposition, especially within the the southern southern mountains. mountains.Country Countrymusic music starRoy Roy Acuff,for for especially within star Acuff, instance, filmGrand GrandOle OleOpry Opryifif instance, refused refused to toparticipate participate in inthe the1940 1940 Hollywood Hollywood film the studio "put in a 'Snuffy Smith-sloshwocker' background" a condition the studio "put in a 'Snuffy Smith - sloshwocker' background" - a condition the ("RoyAcuff Acuff"). ").Although Althoughmany manySouthern Southern thestudio studio eventually eventually accepted accepted ("Roy mountaineers took the the strip's charactersasasclearly clearlyfictional fictionalcaricatures caricaturesmeant meant mountaineers took strip's characters totosatirize human, not regional, foibles, to others the name Snuffy Smith was satirize human, not regional, foibles, to others the name Snuffy Smith was synonymous portrait of synonymous with with aa demeaning demeaning portrait of hill hill folks folks for for the theamusement amusement of of urbanites. Regardless of how the strip was received, DeBeck, along with Capp urbanités. Regardless of how the strip was received, DeBeck, along with Capp This content downloaded from 128.239.122.246 on Tue, 28 Jun 2016 16:26:45 UTC All use subject to http://about.jstor.org/terms 68 68 and of the andWebb, Webb,solidified solidified an an instantly instantlyrecognizable recognizable graphic graphic image image of the hillbilly hillbilly that has survived into the twenty-first century, one that unified derogatory that has survived into the twenty-first century, one that unified derogatory conceptions and positive ideas of of conceptions of ofbackwardness, backwardness, ignorance, ignorance, and and savagery savagery and positive ideas ruggedness, independence, and devotion to family and home. ruggedness, independence, and devotion to family and home. More creativity More broadly broadly significant, significant, perhaps, perhaps, is is the the way way DeBeck's DeBeck's creativity and but also alsoculturally culturallylegitimate legitimatethe the and artistry artistryhelped helped not notjust just popularize popularize but American comic strip. As Seldes famously wrote in 1924 in "The 'Vulgar' American comic strip. As Seldes famously wrote in 1924 in "The 'Vulgar' Comic Strip," "of "ofall allthe the lively livelyarts arts the the Comic ComicStrip Stripisisthe themost mostdespised, despised, and Comic Strip," and with the exception of the movies it is the most popular." Seldes's defense with the exception of the movies it is the most popular." Seldes's defense of of the medium against critics who deemed it as "a symptom of crass vulgarity, the medium against critics who deemed it as "a symptom of crass vulgarity, of for all know, of of defeated defeated and and inhibited inhibited lives" lives"was was ofdulness dulness [sic], [sic], and, and, for all II know, almost unique for its time and an opening salvo in the breaking down of almost unique for its time and an opening salvo in the breaking down of the the notion notionof ofdistinct distincthierarchically hierarchicallyconstructed constructedlevels levelsof ofculture culture(213). (213).Yet Yetsuch such distinctions to such degreethat that by by the the 11960s comicstrips stripsthemselves themselves distinctions faded faded to such aa degree 960s comic could could be be the the subject subject and and inspiration inspiration for for artists artistsininthe thepreviously previouslycategorized categorized "high "high art" art"field fieldof ofpainting, painting,including includingAndy AndyWarhol, Warhol, Roy Roy Lichtenstein Lichtenstein and and others of the "Pop Art" school (Kammen,American Culture 121-122). Such others of the "Pop Art" school (Kämmen, American Culture 121-1 22). Such aa dramatic and cultural cultural changes changes dramatic transformation transformationwas was rooted rooted in in larger larger social social and including the rise of a "middle class" consumerist society and the steady including the rise of a "middle class" consumerist society and the steady decline commerceand andart, art,but but itit was also decline in in the thedistinction distinction between between advertised advertised commerce was also aaresponse (andmass massculture cultureiningeneral) general)into intoa amultimultiresponse to to the the growth growth of of comics comics (and million dollar industry that deeply penetrated all aspects of American society. million dollar industry that deeply penetrated all aspects of American society. With Withhis hismove move from frombeaux-arts beaux-arts painter painter to to cartoonist, cartoonist, pioneering pioneering forays forays into into the commodification of his characters, innovative wordplay, and constant the commodification of his characters, innovative wordplay, and constant reinvention changing reinventionof ofhis hiswork worktotomatch matchthe the changingsocial socialand andcultural culturallandscape, landscape, Billy wascertainly certainlyan aninstrumental instrumental player player in in this this process. Billy DeBeck DeBeck was process. Notes Notes DeBeck also also coined coinedsuch suchonce oncepopular popularbut butnow nowlargely largely forgotten forgotten expressions took the "the guy guy with with the expressions as as "So "So II took the $50,000," $50,000," "the thegreen greengloves," gloves," and and "OKMNX" (the last, a take off on the joke about an immigrant diner who "OKMNX" (the last, a take off on the joke about an immigrant diner who says 90). says to tohis hiswaiter waiterwith witha athick thickaccent accent"okay, "okay,ham hamand andeggs.") eggs.") (Walker (Walker 90). 1 'DeBeck 2Walker's 2Walker'sbook book offers offersthe thebest bestconcise concise biographical biographical overview overview of of DeBeck. DeBeck. 3For 3Foraafuller fullerdiscussion discussion of of the the nature nature and and role role of ofAfrican-American African-American stereotypes in comic strips and American and Western popular culture, see see stereotypes in comic strips and American and Western popular culture, Jones, Jones,Lott, Lott,and andPieterse. Pieterse. This content downloaded from 128.239.122.246 on Tue, 28 Jun 2016 16:26:45 UTC All use subject to http://about.jstor.org/terms 69 69 4In was producing producing Barney BarneyGoogle Google, he also also 4Inthe thesame sameyears yearsDeBeck DeBeck was , he developed Bughouse developed two two other otherstrips, strips,the theshort-lived short-lived BughouseFables Fables and and the theSunday Sunday topper toppercartoon cartoon(that (thatwas wasprinted printedabove above his his regular regular comic comic strip) strip) Parlor, Parlor, Bedroom producedthe the latter latter Bedroom and and Sink Sink that thathe helater laterrenamed renamedBunky. Bunky.DeBeck DeBeck produced from from1926 1926toto1942, 1942, and and ititwas was continued continued by bynew new artist artistFred FredLasswell Lasswell until until 1948 (Walker, 65). 1948 (Walker, 65). 5Snuffy's that even the title title of 5 Snuffy usurpation 's usurpationwas wasso socomplete complete that even the of the the comic comic strip changed from Barney Google to Barney Google and Snuffy Smith strip changed from Barney Google to Barney Google and Snuffy Smith (on (on 24 to Snuffy Snuffy Smith 1942).Currently, Currently,the thestrip strip 24 October October 1938) 1938) to Smith (on (on 11 11 May May 1942). isisentitled andSnuffy Snuffy Smith entitledBarney Barney Google Google and Smith although although the the former former character character almost never appears. All references to the text and artwork of this almost never appears. All references to the text and artwork of this comic comic strip episodes stripcome comefrom fromthe the episodespublished publishedsix sixdays daysaaweek week in inthe theCapital Capital Times Times (Madison, Wisconsin) between 1 June 1934 and 1 February 1946. (Madison, Wisconsin) between 1 June 1934 and 1 February 1946. 6Barney his Knowledge!," Knowledge!,"2121 6BarneyGoogle, Google, 17 17 June June 1934: 1934: n.p.; n.p.; "Beyond "Beyond his June June1934: 1934: 17; 17; "Catching "Catching Up Up with with History!," History!," 23 23 July July 1934: 1934: 11. 11. 7In character as 7Ina a 1940 1940 interview, interview,DeBeck DeBeck described described his his character as aa "moonshining, "moonshining,horsehorse-and and chicken-thieving chicken-thievingilliterate illiteratewho whodoes does what what he he damn pleases," but added, "you can't help liking the little cuss" ("Barney damn pleases," but added, "you can't help liking the little cuss" ("Barney Google's Google's Birthday," Birthday,"59-60; 59-60; Barney Barney Google, Google, "An "An Unpleasant Unpleasant Encounter!," Encounter!," 28 Nov. 1934: 13). 28 Nov. 1934: 13). 8Barney 17;"Under "Under %BarneyGoogle, Google,"Snuffy "SnuffyLoses LosesCount!," Count!," 26 26 Nov. Nov. 1935: 1935: 17; His Own Steam!," 16 Dec. 1935: 13; "Too Close for Comfort," 12 Apr. His Own Steam!," 16 Dec. 1935: 13; "Too Close for Comfort," 12 Apr. 1938: 1938: 15. 9The "benighted South" Tindall. 9Theterm term "benighted South"comes comesfrom from Tindall.See Seealso alsoHobson, Hobson, Jr. A representative sample of Mencken's viewpoint is his "The Sahara of of Jr. A representative sample of Mencken's viewpoint is his "The Sahara the theBozart." Bozart." lODorman's 10Dorman's book book offers offers the thebest best overview overview of the the entire entire movement. movement. For an analysis of the competing approaches of advocates of a regionally For an analysis of the competing approaches of advocates of a regionally distinct distinctfolk folkculture cultureand andthose thosetouting toutingaaunified unifiednational national culture, culture, see see Kammen, Kämmen, of Memory, ch. 13. Mystic Chords Mystic Chords of Memory, ch. 13. IlBarney nBarneyGoogle, Google,"Surprise "SurprisePackages!," Packages!," 88Aug. Aug.1934: 1934: 13. 13. This content downloaded from 128.239.122.246 on Tue, 28 Jun 2016 16:26:45 UTC All use subject to http://about.jstor.org/terms 70 70 12For in the the twentieth 12Foroverviews overviews of ofthe thedramatic dramaticchanges changes in inAppalachia Appalachia in twentieth century, see Eller and Williams. century, see Eller and Williams. Works Works Cited Cited "Barney Birthday: He's He's221 Nowbut but Sadly Sadly Eclipsed Eclipsedby bythe the Toughie Toughie "Barney Google's Google's Birthday: 1 Now Snuffy SnuffySmith." Smith."Newsweek Newsweek14 14October October 1940: 1940: 60. 60. Batteau, U of of Arizona Arizona P, P, 1990. 1990. Batteau, Alan. Alan. The The Invention Inventionof ofAppalachia. Appalachia. Tucson: Tucson: U Berchtold, of Comics." NewOutlook OutlookApril April 1935: 1935:34-40. 34-40. Berchtold,William William E. E. "Men "Men of Comics." 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Image." Virginia Quarterly Review 40 (1964): 281-94. Virginia Quarterly Review 40 (1964): 281-94. andSnuffy SnuJlj; Smith Walker, Walker,Brian. Brian. Barney Barney Google Google and Smith -- 75 75 Years Years of ofAn AnAmerican American Legend. and Ohio Ohio State State University University Legend. Wilton WiltonCT: CT: Comicana Comicana Books Books and Libraries, Libraries, 1994. 1994. A History. Hill: UUof ofNorth North Williams, Williams, John JohnAlexander. Alexander.Appalachia: Appalachia: A History. Chapel Chapel Hill: Carolina Carolina P, P,2002. 2002. This content downloaded from 128.239.122.246 on Tue, 28 Jun 2016 16:26:45 UTC All use subject to http://about.jstor.org/terms