York, Ink. - Компания Viva

Issue 3
York , Ink .
Print Press Coverage
from York Wallcoverings
Contract
April, 2008
Circulation 20,000
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Must Have
Photography by Aaron Dyer
Las Vegas Home and Design
May/June 2008
Circulation 45,000
Wallpaper is back with a vengeance. As the design world moves away from stark
minimalism and industrial-style décor, homes and businesses are becoming more
ornate and playful, thanks in part to wallpaper. Because of advances in digital
technology, the stripes and floral patterns of the ’70s are no more. Now, retro-style
and just about any style you can think of is available to liven up a room, or accent
a single wall. Plus, it’s easier than ever to hang, and is a drastic improvement on
plain old paint. To learn more go to wallcoverings.org. – KS
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Furniture Style
June 2008
Circulation 25,361
Continued on next page
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Furniture Style, continued
Citron
For the woman who’s happiest in sun-filled settings — at a garden party in the
Hamptons or on a beach in Saint-Tropez — citron furnishings make for a cheerful
home, with a trendy, youthful edge.
Continued on next page
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Furniture Style, continued
Plum
Artsy, spiritual and a little mysterious, the woman who dresses herself in shades of
plum will find furnishings wearing similar hues soothing, refined and a bit regal.
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Wallcoverings
Contract asks two designers to name and explain their preferred products
Contract
May 2008
Circulation 20,000
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Ask Audrey
You asked, we answered — everything you wanted to know about the good life.
Audrey
June/July 2008
Circulation 10,000
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Home
June 2008
Circulation 830,405
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Woman’s Day
Decorating with Style
June 2008
Circulation 450,000
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Better Homes and Gardens
Decorating
Summer 2008
Circulation 385,000
Antonina Vella, through Wallpapers To Go; 800/843-7094; wallpaperstogo.com
Continued on next page
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Better Homes and Gardens Decorating, continued
Seaside Splendor
Summery hues and beachy-keen touches let West Coast designers Alisha Peterson
and Susan Delurgio capture a fun-in-the-sun feeling indoors all year long.
(5) Stripes Resource Collection faux grass-cloth wallcovering (SB4819), J. Chesterfield; yorkwall.com.
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Wallpaper Buying Guide
By: ALEXANDRA BANDON AND MARK POWERS, This Old House magazine
ThisOldHouse.com
March 2008
Circulation 1 Million
Nonwovens
Long strands of polyester fiber
replace paper pulp. Paste goes
on wall instead of paper; strong
enough to peel off in one
sheet. Connoisseur, from York,
approximately $95; Oxford, from
Eisenhart, approximately $42.
Sand/Glass
Paper with patterns in sand
or glass. Cuts best with sturdy
No. 9 razors. Sand Check and
Sand Stripe, both by York,
approximately $40.
Continued on next page
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
ThisOldHouse.com, continued
Scrubbable/Strippable
Vinyl coating stands up to
scrubbing. Paper backing makes
it strippable but not “peelable”
(unlike solid vinyl, which peels in
one sheet). Leaf Scroll, from York,
approximately $55; Stripes, from
Eisenhart, approximately $37.
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Alternative Applications: Mission: Cover-Up
Today’s wallpapers add glamour, texture to vertical surfaces
Just like that new car that isn’t your grandfather’s
Oldsmobile, today’s wallpaper isn’t what your
grandmother remembers. Wallpaper is still wallpaper,
but with more flair and personality.
Las Vegas Review-Journal
May 2008
Visitors: 167,000
According to Bob Senior, chief executive officer of
Thibaut Wallpapers and Fabrics, American-made
wallpaper is so in demand that retailers “can’t keep it
in the shelves. Designers and consumers in China and
Russia are in love with American wallpaper because
it has compelling designs and is a superior quality
product.”
While wallpaper may still be wallpaper, the name has
changed to wall coverings to more accurately reflect
what people are putting on their walls: vinyl-coated
or natural grass cloth papers that have evolved the
business into a more contemporary industry.
“The industry has changed with motifs that give
wallpaper an alternative look,” said LeRue Brown,
director of marketing for York Wallcoverings. “Wall
coverings can have material put on them such as grass
cloth, wood veneer and flock, be embellished with
metal studs, pearls and Swarovski crystals, or printed
with sand and glass beads. Specialty wall coverings
with synthetic fibers and nonwoven materials,
especially popular in Europe, have advantages such
as being more breathable, stronger and easier to put
up and smooth out because they do not expand or
contract like moistened paper.
Wall coverings, like anything else, go in trends
though it still boils down to personal preference.
“It used to be that you could follow the business based
on regional housing starts but nothing is specific
anymore,” Brown said. “We know husbands and
wives are both working and don’t have time to hang
wallpaper. So it takes a little extra money to hire a
professional paper hanger. The most important factor,
though, is having the ability to envision what the
wallpaper will look like on your wall. Most men don’t
necessarily want flowers in the bedroom, but do want
a say in the design. That’s why I suggest interior or
Wallcoverings designed by Antonina Vella for York are
printed with glass beads.
An embellished starburst from Ronald Redding Designs
accents a contemporary wallcovering.
Continued on next page
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Las Vegas Review-Journal, continued
RommMates peel-and-stick appliques’ new Deco series includes a trio of giant poppies.
The appliqués can be placed and repositioned.
home designers who can envision what is tasteful and
can give buyers the confidence needed to select the
right design.”
Another alternative to regular wallpaper is wallpaper
murals that can really alter the look of a room. Due to
the popularity of TV shows like “Extreme Makeover:
Home Edition,” designers are choosing a room theme
based on the love of a certain sport, animal or
destination. Murals Your Way has more than 5,000
online images to enhance these types of themed
rooms.
“This is an affordable way to have a wall mural,” said
Todd Imholte, president of Murals Your Way. “To
have someone paint the mural would cost thousands.
Our product is a wonderful way to personalize a
room, with the average mural starting at about
$500 depending on size. Our Web site offers online
cropping tools that allow customers to type in the
dimensions of their wall and see exactly how the
mural will look on their wall.”
While most wallpaper is prepasted for the
convenience of the do-it-yourselfer, self-adhesive
wallpaper adds instant impact and is a quick and easy
way to change a room without completely rearranging
it. Peel-and-stick appliqués are especially popular for
kid’s rooms, dens and dorms.
“We found that parents want kids to have a say in
their room’s décor and these peel-and-sticks are
very popular,” Brown said. “They are versatile and
durable, leave no residue, are nontoxic and can be
reused and repositioned. I’m talking about cartoon
heroes, university logos, team mascots and pop art in
a variety of designs and colors. Even adults can use
them to add a bit of color to a room, such as a damask
motif over a bedroom headboard.”
Another alternative is toile, any of many plain
or simple twill weave fabrics. Toile de Jouy is a
decorating pattern that originated in 18th century
France, usually features a repeated complex scene and
is printed on cotton, linen or silk in one color on a
light background.
“Toile must make its mark with just two colors,”
explained Gina Shaw, design director for York
Wallcoverings. “But the application of limits can yield
great creativity and toile is the poster child. Its real
beauty lies in its fine detail and soothing repetition,
so you can cover a room’s every surface in toile and
the effect is always that of a room enveloped in calm.”
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Old Westbury Showhouse,
Long Island, NY
May 2 – June 15, 2008
Visitors: 100,000
Ashford House FP2362
Ashford House FP2362
Ashford House Classics AH4837
Continued on next page
750 Linden Ave.
York, PA 17405-5166
Tel: 717-846-4456
www.yorkwall.com
Old Westbury Showhouse, continued
Laura Ashley Home LY4322
Calypso YV8988