PrimaLoft ORWM12 Press Kit_vF

Outdoor Retailer Winter Market 2012 BOOTH # 39043 Media Contact:
Lisa C Mullen
Verde PR & Consulting
lisa@verdepr.com
970.259.3555
Press Contact:
Lisa C. Mullen
Verde PR &
Consulting
970-259-3555
lisa@verdepr.com
SWIX Partners with PrimaLoft® as Exclusive Technical Insulation for Fall/Winter 2012 Nordic Glove Line New SWIX Star XC 100 Nordic Glove to premier at Outdoor Retailer Winter Market
ALBANY, New York -­‐-­‐ (January 19, 2012) -- PrimaLoft® Insulation Technology, the world
leader in performance insulations and yarns, announced today an exclusive partnership with
SWIX Nordic Gloves. SWIX, the world leader in the sale of Nordic gloves and accessories, will
be exclusively using PrimaLoft® insulation for all styles in their Nordic line beginning
Fall/Winter 2012.
“We have great confidence in the decision to move ahead exclusively
with PrimaLoft® insulation for our Nordic gloves,” said Jeffrey Lee,
head of handwear worldwide, SWIX. “PrimaLoft’s® radiant properties
are far superior to other insulated Nordic gloves we’ve inspected and
tested, and above all, our world class athletes are very enthusiastic
with the change.”
This year, SWIX Nordic gloves featuring PrimaLoft® Insulation will be
available in 20 global markets, including Canada, Finland, Germany,
Japan, Korea, Norway, Russia, Sweden and Switzerland.
The company will also introduce the new SW IX Star XC 100 Nordic
Glove featuring wave fit technology, and powered by PrimaLoft® ONE
Insulation for an ultra-warm, comfortable and dry experience. The new
style features a stretch Lycra outershell, Hydra-Vent breathable
performance, Shock-Eze impact zone palm protection, palm thumb
reinforcement and Contour-Fit technology for ultimate
comfort. MSRP $45
PrimaLoft® ONE is the ideal insulation for SWIX Nordic Gloves. Providing warmth, dryness
and dexterity even in the harshest conditions, PrimaLoft® ONE withstands moisture and
dries remarkably fast, making it the gold standard for warmth, water resistance and softness.
“We are delighted to work with SWIX in transitioning their Nordic Glove line to PrimaLoft®
Insulation,” said Rodney Lane, Eastern U.S. territory manager for PrimaLoft®. “We’re looking
forward to a long term partnership with this highly respected brand that is world renowned
for their Nordic skiing heritage.”
For more information about PrimaLoft®, visit http://www.primaloft.com, and follow the
PrimaLoft® conversation online at Facebook and Twitter.
About PrimaLoft®:
PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft® insulation
was originally developed for the US Army as a water-resistant synthetic alternative to down.
Today, PrimaLoft® is regarded as a research and development leader in high performance
insulations and yarns, which provide warmth and comfort from head to toe. Its family of
products are manufactured in the U.S., Europe and Asia. The PrimaLoft® brand is recognized
globally and is used in leading outdoor and fashion brands, home furnishings, work wear and
military applications. For more information, please visit www.PrimaLoft.com.
Media Contact:
Verde PR
Lisa Conover
lisa@verdepr.com
970.259.3555
PrimaLoft® Announces Schedule of Sponsored Events for 2012 Brand to engage with partners, athletes and consumers at North American events ALBANY, New York (January 19, 2012) -- PrimaLoft® Insulation Technology,
the world leader in performance insulations and yarns, announces its 2012 North
American sponsorship campaign, which includes world-class outdoor athletic events
such as The North Face Masters of Snowboarding Series, Helly Hansen Big Mountain
Battle, The Backpacker Magazine- Get Out More Tour and The Banff Mountain Film
Festival, among others.
At these events, PrimaLoft® mixes with athletes, brand partners, event attendees
and spectators demonstrating how PrimaLoft® insulation keeps outdoor and winter
sports enthusiasts warm, dry and comfortable. The sponsored events are carefully
selected each year in an effort to extend support to brand partners, retailers and
consumers.
“The interaction with the thousands of people we met in 2011 while participating in
sponsorship events was inspiring,” said Diane O’Connor, PrimaLoft® marketing
communications manager. “It was wonderful to personally connect with so many
like-minded outdoor enthusiasts and to have an opportunity to educate consumers
about PrimaLoft® Insulation Technology products.”
O’Connor added, “The events that we have elected to participate in for 2012 provide
an excellent platform for our team to strengthen relationships and learn more about
consumers, while reinforcing the PrimaLoft® brand.”
PrimaLoft®’s preliminary 2012 event roster with dates is as follows: The 16 th Annual Adirondack International MountainFest: Keene Valley,
N.Y., Jan. 13 – 15
This annual celebration of ice climbing and mountaineering, features guest athletes
who entertain us with tales of climbing adventures, instructional clinics taught by
visiting climbers and local guides, demo gear, and it offers a chance to gather with
the climbing community for an exciting winter weekend.
The North Face Masters of Snowboarding presented by PrimaLoft®:
Crystal Mountain, Wash. Feb. 14 – 17; Kirkwood, Calif. March 1 – 4;
Snowbird, Utah, Apr. 12 - 15
This three-stop tour is the first competitive snowboarding tour specifically tailored to
fill a competition gap in the sport of Big Mountain Snowboarding. A spectator-friendly
sport, big mountain snowboarding includes the successful management of huge cliff
jumps, tight chutes, steep powder stashes, and variable snow and weather
conditions.
Helly Hansen Big Mountain Battle Series: Keystone, Colo. Jan. 28;
Taos, N.M. Feb. 4; Fernie, B.C. Feb. 11; Squaw Valley, Calif. Feb. 18;
Stevens Pass, Wash. Mar. 11; Killington, V.T. Mar. 17; Kicking Horse,
B.C. Mar. 24; Park City, U.T. Mar. 24; ‘Battle in the Bowls’ Aspen, Colo.
Mar. 25.
The 4th exciting season of Helly Hansen’s Big Mountain Battle is a team-based
adventure ski race designed to take competitors to challenging and secluded parts of
the mountain and experience the terrain at its finest. PrimaLoft® is the exclusive
synthetic insulation used by Helly Hansen, and is the choice of mountain
professionals at all Vail Resorts along the tour. The grand prize winners of each stop
receive $2,000 in Helly Hansen gear, and a chance to compete in the finals at the
‘Battle in the Bowls’ at Aspen, CO.
Outdoor Research VertFest: Alpental, Wash. Feb. 18 – 19
The VertFest is the Northwest’s mid-winter celebration of backcountry culture.
Participants can race in the Monika Johnson Memorial Rally, enjoy opportunities to
demo new gear and engage in a variety of on-mountain clinics.
The 10 th Annual Adirondack Backcountry Ski Festival: Keene Valley, NY
March 3-4
The Backcountry Skifest celebrates the ski experience both here in our own
backcountry and in the greater ranges of the world. Local backcountry gurus, guest
athletes and CloudSpitter Mountain Guides will lead guided tours for all ability levels.
Demos and mini clinics will also be held at Otis Mountain.
The Backpacker Magazine Get Out More Tour: U.S. Tour, April –
December
This one-of-a-kind mobile tour brings the pages of Backpacker to life for audiences
nationwide. The experienced Get Out More road team travels the country to educate
consumers about the skills and equipment they need to Get Out More!
The Banff Mountain Film & Book Festival: Banff, Canada Oct. 27 – Nov.
4, Banff Mountain Film Festival World Tour follows
The world’s best mountain films, books, and speakers take the spotlight for nine days
each fall in Banff. Experience the adventure of climbing, mountain expeditions,
remote cultures, and the world’s last great wild places – all brought to life at The
Banff Centre. The Banff Mountain Film Festival World Tour brings Banff to audiences
around the globe. Immediately after the Festival ends in November, a selection of the
best films go on tour across the globe. Each year, the films travel to 32 countries
reaching more than 245,000 people at over 635 screenings.
For more information about PrimaLoft® Insulation Technology visit:
http://www.primaloft.com. Follow the PrimaLoft® conversation online at Facebook
and Twitter to stay up to date on the latest happenings and company news.
About PrimaLoft®:
PrimaLoft® is a registered trademark of Albany International Corp. PrimaLoft®
insulation was originally developed for the US Army as a water-resistant synthetic
alternative to down. Today, PrimaLoft® is regarded as a research and development
leader in high performance insulations and yarns, which provide warmth and comfort
from head to toe. Its family of products are manufactured in the US, Europe and Asia.
The PrimaLoft® brand is recognized globally and is used in leading outdoor and
fashion brands, home furnishings, work wear and military applications. For more
information, please visit www.PrimaLoft.com.
PrimaLoft® Product Highlights -­‐ ORWM 2012 Outerwear Helly Hansen Odin Hooded Belay Jacket
Powered by PrimaLoft®, the Helly Hansen Odin Hooded Belay Jacket
for men and women is long, warm and burly. The densely woven
jacket’s unsurpassed warmth is derived from water-shedding
PrimLoft® ONE synthetic insulation. This expedition-grade jacket can
withstand unexpected mountain storms and fight arctic
temperatures.
MSRP $350
Helly Hansen Enigma Jacket
Featuring Helly Hansen’s innovative flow down technology and
powered by 80g PrimaLoft® INFINITY insulation, the Enigma Jacket
is designed to regulate your body temperature on both bluebird and
whiteout days.
MSRP $700
Helly Hansen Epic Pant
The Helly Hansen Epic Pant combines the protective properties of shell
pants with the warmth, lightness and comfort of PrimaLoft®. Featuring
the highly innovative Flow System turbo charging mechanical venting the
Epic Pant keeps you warm and dry or cool depending on the conditions.
MSRP $350
Patagonia® Aspatron Hoody
Warm, light, compressible and highly weather-resistant,
the Aspatron Hoody is the ultimate in windproof warmth.
The new hooded Aspatron combines lightweight nylon
Gore WINDTOPPER® shell fabric with 200-g PrimaLoft®
ECO insulation for extremely cold-weather protection.
MSRP $349
Patagonia® Nano Puff® Hybrid Jacket
Lightweight and highly compressible, the Patagonia®
Nano Puff® Hybrid Jacket, powered by PrimaLoft® ONE,
combines the best-selling Nano Puff® Jacket and R2®
fleece. PrimaLoft® ONE synthetic insulation provides
warmth even when wet and dries remarkably fast,
making it the gold standard for warmth, water
resistance and softness. This versatile piece keeps you
warm, but not overheated during high-output
adventures.
MSRP $249
Patagonia® Conifer Parka
A windproof parka-length coat, the Conifer Parka
features premium PrimaLoft® ECO insulation, a
high loft, thermally efficient insulation made from
post-consumer recycled material. Warm, light,
compressible, windproof and highly weatherresistant this coat was designed for uptown or
upstate warmth.
MSRP $399 (Photo unavailable)
Patagonia® Stoss Hoody
A classic hoody made with polyester ripstop and featuring 60-g PrimaLoft® ONE synthetic
insulation, the Stoss Hoody is highly compressible, lightweight and durable.
MSRP $149 (Photo unavailable)
Armada Ski Goblin Insulator Hoody
Powered by 60g PrimaLoft® ONE, the Goblin Insulator Hoody is
designed to layer under a waterproof shell or stand alone around
town. Weighing in at only 13 ounces, the Goblin hoody also travels
extremely well because of its great packability.
MSRP $150
Erin Snow Jade Jacket
A must have this winter, the Jade Jacket is powered by
PrimaLoft® premium insulation and made from a waterproof
breathable fabric. You will want to wear this jacket everyday on
or off the slopes.
MSRP $548
Erin Snow Liv Pant
Powered by PrimaLoft® synthetic insulation, the Liv Pant has quickly
become Erin Snow’s best-selling insulated ski pant. Featuring a
waterproof outer shell, PrimaLoft® insulation and a slight boot-cut
fit, the Liv pant is perfect for keeping you cozy and warm on the
slopes.
MSRP $348
Merrel Adventure Rest Ridgeland Hoodie
Powered by 120g PrimaLoft® SYNERGY insulation, the new
Adventure Rest Ridgeland Hoodie is the ultimate jacket for
lightweight, portable warmth. An interior stuff pocket lets any winter
enthusiast convert this PrimaLoft® insulated mid layer into a neck
pillow for camping or just catching some sleep while traveling.
MSRP $169
Sherpa Adventure Gear Thamserku Jacket
Named after a cold, high peak in Nepal, the Thamserku
jacket combines a durable brushed wool-polyester shell
with 40g PrimaLoft® ONE insulation for stylish defense
against winter’s chill. PrimaLoft® ONE synthetic
insulation provides warmth even when wet and dries
remarkably fast, making it the gold standard for warmth,
water resistance and softness.
MSRP $280
Sherpa Ladakh Jacket
Superlight and incredibly warm, the Ladakh shuns
wind and drizzle. The PrimaLoft® ECO insulation
packs a wallop of warmth and is the perfect amount
for varied, year around weather.
MSRP $160
Sherpa Sangye Jacket
With brushed wool and classic old-school plaid, the
Sangye, powered by PrimaLoft® ONE, is a fusion of
some of the best garment ideas that have come to pass.
Giving the Sangye jacket its toasty warmth, 40g
PrimaLoft® ONE insulation reduces bulk and enhances
your ability to move more freely.
MSRP $230
Sherpa Maaya Hooded Vest
When you’re on the go, keeping your head and core warm will
help keep the rest of your body warm, too. The slick polyester
fabric is windproof and water-resistant and the 60g premium
PrimaLoft® synthetic insulation keeps your core toasty.
MSRP $110
Sherpa Annapurna Jacket
The Annapurna wraps you in premium PrimaLoft®
ONE synthetic insulation for serious adventure in
the backcountry. Highly compressible and light, this
jacket will take minimal space in your pack and the
PrimaLoft® ONE insulation provides potent warmth
even if it gets wet.
MSRP $160
Sherpa Men’s Trilok and Women’s Triloki 3-in-1
Jackets
Powered by PrimaLoft® ONE, the Trilok and Triloki
are three jackets in one package. Wear just the soft,
windproof inner jacket for dry but cool days. Don just
the 3-layer, wind and waterproof outer shell for wet
yet warm days or both on those days when a
mountain storm hits you with cold wind and rain or
snow.
MSRP $320
Sherpa Thongmu Skirt
There are plenty of insulated jackets and pants to choose
from out there. Why not skirts? The Thongmu is long for
extra coverage, and insulated with PrimaLoft® ONE to keep
you cozy even if your skirt gets wet. Water-resistant and
windproof, the Thongmu compresses to stow in your
handbag, so when the temperature drops, it is easy to slip
on over whatever you’re wearing.
MSRP $115
Rab Facet Pants
Powered by PrimaLoft® ONE synthetic insulation, the relaxed Facet Pant
is the ideal ski pant. PrimaLoft® ONE synthetic insulation provides
warmth even when wet and dries remarkably fast, making it the gold
standard for warmth, water resistance and softness.
MSRP $325 (Photo unavailable)
Brooks-Range Cirro Extreme Jacket
Featuring multiple layers of water
resistant PrimaLoft® ONE insulation, the
Cirro Extreme Jacket is lightweight,
extremely durable and designed to keep
you warm in the harshest of weather.
MSRP $235
Outdoor Research Acetylene Jacket
Weather-resistant and breathable, the Acetylene Jacket
is a comfortable stretch micro layer with PrimaLoft®
ECO insulation for core warmth during alpine and
sidecountry adventures or highly-aerobic activity in
ultra-cold conditions.
MSRP $150
Outdoor Research Axcess Jacket and Pant
Waterproof, breathable and powered by PrimaLoft® ECO insulation, the Axcess jacket and
pant fends off the wettest, fresh falling snow. Venting allows heat to escape when a steep
run gets your legs burning.
Jacket MSRP $425 (Photo Unavailable)
Pant MSRP $350 (Photo Unavailable)
The North Face Insulated Timbercrest Vest
Powered by premium, high performance PrimaLoft® ONE
synthetic insulation, the Timbercrest Vest is vintage-inspired,
plaid-lined and pairs perfectly with flannel for body-wrapped
warmth.
The North Face Runaway Insulated Skirt
Lightweight and insulated by premium Primaloft®
synthetic insulation, the Runaway Insulated Skirt offers
convenient warmth in between climbs.
The North Face Canyonlands Insulated Jacket
Versatile, windproof and water-resistant, the Canyonlands
Insulated Jacket features PrimaLoft® ECO insulation for
exceptional warmth even when wet.
The North Face Women’s Redpoint Parka
A longer-length, PrimaLoft® ONE insulated jacket with
a feminine silhouette with unparalleled warmth, the
women’s Redpoint Parka is suitable for everyday wear.
PrimaLoft® ONE high performance insulation provides
a sleek, lightweight jacket that is easy to pack for
winter outings.
The North Face Aries Long sleeve Shirt
The Aries shirt, powered by a proprietary merino
blend of PrimaLoft® YARN features Quick Draw
Technology moisture management system which
transfers moisture vapor away from the skin and
pushes It out to the surface keeping you dry and
comfortable. The extremely fine PrimaLoft®
YARN is super-soft and warm making the Aries
shirt a great layer for cool days.
The North Face Jackson Hybrid Jacket
Wind-resistant and breathable, the Jackson Hybrid
jacket is built for backcountry layering with thermalmapped PrimaLoft® ECO insulation for ample warmth
without the bulk.
The North Face Prism Optimus Jacket
The cold-weather athlete’s favorite has been
redesigned for increased warmth, better fit and
additional technical versatility for the coldest alpine
pursuits. Powered by PrimaLoft® ONE synthetic
insulation over the shoulders and arms, the Optimus
jacket stays warm even when wet.
Ripzone Bandit Jacket
Featuring PrimaLoft® ECO synthetic insulation, the
Bandit was Inspired by the Ripzone team riders who
demand versatile outerwear that combines on-hill
performance with leading edge styling.
Powder Room Well Done Jacket
The Powder Room Well Done Jacket, where street
meets mountain. Powered by PrimaLoft® ECO
insulation, this jacket blends trend-setting street
fashion with all-weather function. PrimaLoft® ECO
combines down-like softness and high loft with an
exceptional warmth-to-weight ratio.
Footwear L.L. Bean Wildcat Lace-Up Boots
Winter has met its match. Powered by
PrimaLoft® ECO FOOTWEAR insulation, the
Wildcat Lace-Up boots are warm and
waterproof with all of the comfort of your
favorite pair of sneakers.
MSRP $119
L.L. Bean Comfort Commuter Boots
The rugged Comfort Commuter boots, powered by
PrimaLoft® ECO FOOTWEAR insulation, keep your feet
warm and dry in wintery conditions. Ideal for the city or
the country, lightweight 200g PrimaLoft® insulation
surrounds your feet with warmth while the cushioned
insole provides all-day comfort and support.
MSRP $119
Under Armour H.A.W. Boot
Built for the hunter who is undeterred by the
elements, the rubber H.A.W. (Hurry-Up and Wait)
boot is completely waterproof and extremely warm.
PrimaLoft® ECO FOOTWEAR insulation provides the
H.A.W. with the ultimate protection during cold
weather.
MSRP $170
Merrell Frost Glove Boot
The Frost Glove lets women move naturally no matter
how much the temperature drops. A barefoot-style
waterproof boot, the Frost Glove keeps feet warm
even when wet with 80g of PrimaLoft® ECO
FOOTWEAR insulation.
MSRP $125
Rocky Athletic Mobility Level 2 Midweight Boot
The durably breathable Level 2 Midweight boot
incorporates 800g of lightweight, water resistant
and breathable PrimaLoft® ECO FOOTWEAR
insulation keeping feet warm even when wet.
MSRP $130
Rocky Athletic Mobility Front Zip Level 3 MAXprotect
Boot
The lightweight Front Zip Level 3 MAXprotect boot
features 800g of PrimaLoft® ECO FOOTWEAR
insulation providing superior durability and fit for
lasting comfort. This breathable and durable boot
will keep your feet warmer wet or dry.
MSRP $170
Gloves Helly Hansen Enigma Ski Glove
The beautifully crafted Enigma Ski Glove features On Tip
Smartphone technology and premium PrimaLoft® insulation
allowing you to answer your phone on the slopes without
exposing your extremities to the cold and wind.
MSRP $155
Helly Hansen On Tip Shoftshell Glove
The On Tip Softshell Glove, powered by PrimaLoft®, rounds out
Helly Hansen’s Smartphone-applicable glove line. A great-fitting
all-around winter glove, the On-Tip Softshell provides solid
weather protection and great freedom of movement.
MSRP $90
Rab Syndicate Glove and Mitt
Perfect for alpine climbing, skiing or just cold temperatures, the
Syndicate glove and mitt offer firm grip and feature PrimaLoft®
synthetic insulation for wherever winter’s adventures may take
you.
MSRP $150
Rab Fall Line Glove
Powered by PrimaLoft®, the lightweight Fall Line Glove wraps your
hands in water resistant warmth for all day alpine climbing and
skiing adventures.
MSRP $110
Outdoor Research Point ‘N Chute 3-Finter Gloves™
With PrimaLoft® SPORT insulation on the back of hand and
PrimaLoft® ONE at the palm, freeride and sidecountry
skiers and riders look to the Point ‘N Chute 3-finger
Gloves™ for extra warmth and weather protection.
MSRP $119
The North Face Meru Mitt
Powered by PrimaLoft® premium insulation, the Meru Mitt
is The North Face’s most technically advanced modular
mountaineering glove systems that delivers waterproof,
breathable protection for the most punishing days.
The North Face Ice Climbing Glove
The North Face Ice Climbing glove incorporates
PrimaLoft® high performance insulation into a
premier, waterproof, cold-weather, climbing-specific
glove for all-day missions at Banff and beyond.
The North Face Patrol Glove
Powered by PrimaLoft® synthetic insulation, the
Patrol glove is warm, waterproof and bomber ski
glove updated with a hybrid, under-cuff design to rip
the backcountry and Alaskan steeps.
MSRP $
The North Face Kelvin Glove
A proven gear-junkie favorite, the versatile Kelvin
glove is powered by PrimaLoft® premium insulation
and engineered for remote alpine adventures or days
at your local hill.
MSRP $
Accessories Hydrapak Wooly Mammoth Insulated Bottle
Rehydrating is easy with the light-weight, dishwasher safe, and BPA
and Phthalate free Wooly Mammoth Insulated Bottle. The double
walled water bottle, featuring PrimaLoft® insulation, keeps liquids at a
consistent temperature no matter what external conditions dictate.
MSRP $16