Sheraton Sand Key Resort

NOW INCLUDING A SPECIAL ENVIRONMENTAL TRACK!
Sheraton Sand Key Resort
Clearwater Beach, Florida
Training Academy: June 15–16, 2011
Main Conference: June 17–18, 2011
Sponsored by
Bring your laptop or mobile device.
Handouts online only!
CHES and RD
credits available!
REGISTER ONLINE! – www.cme.hsc.usf.edu
NOW INCLUDING A SPECIAL ENVIRONMENTAL TRACK! Training Academy: June 15–16, 2011 Main Conference: June 17–18, 2011 Sheraton Sand Key Resort Clearwater Beach, Florida Sponsored by Handouts online only! Bring your laptop or mobile device! CONFERENCE DESCRIPTION TRAINING ACADEMY This two day workshop provides an overview of the social marketing approach and its distinctive features. It also teaches participants how to use marketing’s systematic approach to planning programs. Participants learn new methods for selecting target audiences, selecting realistic behavioral objectives, and identifying behavioral determinants that must be addressed by the program intervention. During the workshop, formative (or sometime referred to as consumer) research is discussed and the role it plays in shaping interventions and how you can manage the research process. A brief overview of quantitative and qualitative research methods is reviewed, as well as a discussion of the importance of using both quantitative and qualitative research methods. Strategy development is a key ingredient in the social marketing process. The strategy development session is highly interactive; participants use formative research results from a social marketing project to learn how to identify the right product benefits to promote, costs that must be lowered, intermediaries and proper placement of tangible products and services, and promotional activities. Case studies are used to illustrate key concepts and ‘hands on’ exercises allow participants the opportunity to apply principles. MAIN CONFERENCE The Main Conference offers a combination of plenary presentations by internationally recognized social marketing experts on topics of interest to learners at all levels. Concurrent sessions, both invited and selected from responses to the ‘Call for Abstracts,’ round out the agenda with specific examples of how social marketing has been applied in public health settings. These sessions are balanced between introductory and more advanced audiences. The specific topics and speakers are selected to elaborate on key elements of the social marketing approach and to illustrate how social marketing can be applied to a wide variety of public health topics. Networking is a Key Goal: The conference is designed to offer numerous informal opportunities for networking with some of the country’s best social marketers. ANOTHER EDUCATIONAL OPPORTUNITY: SOCIAL MARKETING FIELD SCHOOL The Social Marketing in Public Health Field School is a carefully crafted selection of courses offered in an intensive five‐day format. It is organized specifically for motivated students and busy professionals to acquire skills in an intense, exciting and highly interactive format with some of social marketing’s leading professionals and instructors. This June, the Introduction to Social Marketing course will be offered in the days preceding the Social Marketing Training Academy & Conference. Full information and registration is available at www.cme.hsc.usf.edu (Select ‘Course Calendar,’ then ‘June 2011’). BRING YOUR LAPTOP OR MOBILE DEVICE! Conference information, handouts, and other interactive opportunities will only be available online before and during the conference. Free wireless internet service will be available in the conference rooms and conference lobby area. It is recommended that you bring your wireless laptop or internet capable mobile device to access conference information. In addition, 8GB iPod touches are available for a special conference price and can be purchased by selecting this option at the time of registration. Your iPod will be charged and ready for use when you arrive! SUPPORT & EXHIBIT OPPORTUNITIES This conference requires the support of valued partners to succeed. Interested companies/organizations are invited to e‐mail smakar@health.usf.edu to view a prospectus. Thank you for your support! LEARNING OBJECTIVES Upon completion of the Training Academy, participants should be able to: ƒ
ƒ
ƒ
ƒ
ƒ
ƒ
Define and list five distinctive features of social marketing; Describe the six steps that comprise the social marketing process; Articulate the major tasks to be accomplished during the initial planning phase; List at least two types of research used to design a social marketing campaign; Describe at least two decisions that must be made in developing a campaign strategy; and List at least three new professional contacts. Upon completion of the Main Conference, participants should be able to: ƒ
ƒ
ƒ
ƒ
ƒ
ƒ
Critically comment on the current status of the application of social marketing practice nationally and internationally; Discuss three examples of advanced application of social marketing practice; Explain at least five programs in which social marketing was used as a tool for development and discuss the strengths and weaknesses of those particular applications; Apply the primary theoretical and applied principles of at least one training module; Suggest at least one new collaborative project or application; and List at least five new professional contacts. ACCREDITATION Certified Health Education Specialists (CHES): The College of Public Health, University of South Florida has been designated as a Multiple Event Provider (#FL0027) of Category I Continuing Education Contact Hours in health education by the National Commission for Health Education Credentialing, Inc. This program has been reviewed and approved for up to 21, 60‐minutes contact hours for event number 1152 CHES. Registered Dieticians (RD): USF Health, CO001, is a Continuing Professional Education (CPE) Accredited Provider with the Commission on Dietetic Registration (CDR) from 2/22/07 to 2/21/13. Registered dietitians (RDs) and dietetic technicians, registered (DTRs) will receive 21 Level 2 continuing professional education units (CPEUs) for completion of this program. Continuing Professional Education Provider Accreditation does not constitute endorsement by CDR of a provider, program or materials. INVITED SPEAKERS Lynda Bardfield Associate Director Strategic & Behavioral Communication Family Health International Washington, DC Adjunct Professor Graduate Health Communication Prog. Emerson College Boston, Massachusetts Carol Bryant, PhD Distinguished USF Health Professor Co‐Director, Florida Prevention Research Center College of Public Health University of South Florida Tampa, Florida Julie Colehour Doug McKenzie‐Mohr, PhD Colehour+Cohen Seattle, Washington McKenzie‐Mohr & Associates, Inc. New Brunswick, Canada Gerard Hastings, PhD Rowena Merritt, DPhil Professor of Social Marketing Director, Centre for Tobacco Control Research Director, Institute for Social Marketing University of Stirling Stirling, Scotland, United Kingdom Research Manager National Social Marketing Centre (NSMC) London, United Kingdom Nancy R. Lee, MBA Jennifer Dianto Kemmerly, MS President Social Marketing Services, Inc. Mercer Island, Washington Director, Seafood Watch Program Monterey Bay Aquarium Monterey, California Kelli McCormack Brown, PhD, CHES Professor & Associate Dean for Academic Affairs College of Health & Human Performance University of Florida Gainesville, Florida Bill Smith, EdD, PhD (Hon) Editor, Social Marketing Quarterly President, makingchange4u Washington, DC Robert McDermott, PhD Dave Ward Professor & Co‐Director Florida Prevention Research Center University of South Florida College of Public Health Tampa, Florida Manager Regional Stewardship Program Puget Sound Partnership Tacoma, Washington PLANNING COMMITTEE Lynda Bardfield Associate Director Strategic & Behavioral Communication Family Health International Washington, DC Adjunct Professor Graduate Health Communication Program Emerson College Boston, Massachusetts Brian Biroscak Graduate Research Associate University of South Florida College of Public Health Tampa, Florida Carol Bryant, PhD Distinguished USF Health Professor Co‐Director, Florida Prevention Research Center College of Public Health University of South Florida Tampa, Florida Kristina Dunlevy, MS, MBA Managing Editor, Social Marketing Quarterly Social Change Group AED Washington, DC Fred Fridinger, DrPH, CHES Associate Director for Science Division of Health Communication and Marketing National Center for Health Marketing CCHIS/CDC Atlanta, Georgia Heidi Keller Principal Keller Consulting Olympia, Washington Robert McDermott, PhD Professor & Co‐Director Florida Prevention Research Center University of South Florida College of Public Health Tampa, Florida Greg Niblett Senior Vice President & Director Social Change Group AED Washington, DC Rebecca Olsen, PhD Associate Professor College of Natural & Health Sciences University of Tampa Tampa, Florida Leah Phillips, MPH Fiscal & Business Specialist Florida Prevention Research Center College of Public Health University of South Florida Tampa, Florida Seraphine Pitt Barnes, PhD, CHES Health Scientist Division of Adolescent and School Health National Center for Chronic Disease Prevention and Health Promotion, CDC Atlanta, Georgia Nancy R. Lee, MBA President Social Marketing Services, Inc. Mercer Island, Washington R. Craig Lefebvre, PhD chief maven, socialShifting Research Professor University of South Florida College of Public Health Tampa, Florida Jim Lindenberger Director, Center for Social Marketing College of Public Health University of South Florida Tampa, Florida Stephanie Makar, BA Specialist, Continuing Professional Development USF Health – University of South Florida Tampa, Florida Bob Marshall, PhD Assistant Director of Health Rhode Island Department of Health Providence, Rhode Island Mary P. Martinasek, MPH, RRT Graduate Research Associate Florida Prevention Research Center College of Public Health University of South Florida Tampa, Florida Kelli R. McCormack Brown, PhD, CHES Professor & Associate Dean for Academic Affairs College of Health & Human Performance University of Florida Gainesville, Florida Jennifer Messenger Heilbronner Vice President Metropolitan Group Portland, Oregon Bonnie P. Salazar, PhD, CHES Behavioral Scientist Salazar Consulting Group, Inc. Tampa, Florida Beverly Schwartz, BS Vice President & Director, Global Marketing Ashoka: Innovators for the Public Arlington, Virginia Bill Smith, EdD, PhD (Hon) Editor, Social Marketing Quarterly President, makingchange4u Washington, DC Rosemary Thackeray, PhD, MPH Associate Professor Department of Health Science Brigham Young University Provo, Utah PROGRAM AGENDA WEDNESDAY, JUNE 15, 2011 – Training Academy TIME SESSION / EVENT 8:00 AM – 5:00 PM Registration & Exhibits & Internet Café & Posters 9:00 AM – 10:00 AM Coffee Service LOCATION Lobby 2 Lobby 2 10:00 AM – 10:10 AM Welcome and Introductions Beach/Gulf 10:10 AM – 11:00 AM What’s So Different? Overview of SM’s Distinctive Features Beach/Gulf
11:00 AM – 11:20 AM Case Study Beach/Gulf
11:20 AM – 12:15 PM Learning From Your Audience Beach/Gulf
12:15 PM – 1:15 PM Lunch on Own 1:15 PM – 1:30 PM Initial Planning: What You Need to Know About Your Consumer Beach/Gulf 1:30 PM – 2:00 PM Selecting the Target Behavior Beach/Gulf
2:00 PM – 2:30 PM Situational Analysis Beach/Gulf
2:30 PM – 2:50 PM Break Lobby 2 2:50 PM – 3:30 PM Segmenting & Selecting Priority Populations Beach/Gulf 3:30 PM – 4:00 PM Anticipating the 4 Ps Beach/Gulf
4:00 PM – 4:45 PM Breakout Sessions
Developing the Research Plan Advanced Formative Research Issues (for Researchers) Beach/Gulf Bay THURSDAY, JUNE 16, 2011 – Training Academy TIME SESSION / EVENT LOCATION 7:00 AM – 5:00 PM Registration & Exhibits & Internet Café & Posters Lobby 2 8:00 AM – 9:00 AM Continental Breakfast Lobby 2 9:00 AM – 9:30 AM Recap and Q&A 9:30 AM – 10:30 AM Creating the Marketing Plan 10:30 AM – 11:00 AM Break 11:00 AM – 12:15 PM Evaluation Beach/Gulf Beach/Gulf Lobby 2 Beach/Gulf 12:15 PM – 1:15 PM Lunch on Own 1:15 PM – 2:30 PM Are You Reaching Your Audience?: Pre‐Testing 2:30 PM – 3:00 PM Break Beach/Gulf Lobby 2 3:00 PM – 4:00 PM Staying on Track for Long‐Term Success Beach/Gulf 4:00 PM – 4:45 PM More Questions and Lingering Doubts Beach/Gulf 4:45 PM – 6:00 PM Poster Walk Reception Lobby 2 & 3 FRIDAY, JUNE 17, 2011 – Main Conference TIME SESSION / EVENT LOCATION 8:00 AM – 6:00 PM Registration & Exhibits & Internet Café & Posters Lobby 2 8:00 AM – 9:00 AM Continental Breakfast Lobby 2 8:00 AM – 9:00 AM 9:00 AM – 10:00 AM 10:00 AM – 11:00 AM Bright Spots Around the World: No Secrets to Their Success (Nancy R. Lee, MBA) Grand Ballroom Fostering Sustainable Behavior: An Introduction to Community‐
Based Social Marketing (Doug McKenzie‐Mohr, PhD) Grand Ballroom Social Marketing: The Second Greatest Story Ever Told?
(Gerard Hastings, PhD) Grand Ballroom 11:00 AM – 11:30 AM Break Lobby 2 11:30 AM – 12:30 PM Breakout Sessions A1 – Keeping Grass Off the Streets: A Case Study on How Alachua County Used Research to Develop and Pretest a Normative Social Marketing Campaign (Stacie Greco and Dorian Morgan) Beach A2 – Puget Sound Ecosystem Recovery: A New Job for the Marketing Mix (Dave Ward)
Gulf A3 – The Intersection of Cause Involvement and Behavior Change (Jennifer Patterson) Palm A4 – The Believe in All Your Possibilities Campaign: Updating a Social Marketing Campaign on a Shoe String Budget (Moya L. Alfonso, PhD, MSPH and John Luque, PhD, MA, MPH) Bay A5 – Increasing Annual Influenza Vaccinations Among Healthcare Workers in Rhode Island: A Social Marketing Approach (Bob Marshall, PhD, Linda M. Tetu‐Mouradjian, RN, and John P. Fulton, PhD) Island 1 A6 – Bumping Up Booster Seat Use In Alaska: From the Formative Phase through Evaluation (Marcia Howell, JD) Island 2 12:30 PM – 1:45 PM Lunch on Own 1:45 PM – 2:45 PM Breakout Sessions
B1 – The Power of Branding in Changing Behavior: The ENERGY STAR Story (Julie Colehour)
Beach B2 – All‐Star Dads Social Marketing Campaign: Utilizing Formative Evaluation to Increase Men’s Physical Activity (Laura Stephenson, PhD, Mark Swanson, PhD, Nicole Peritore, MS, and Cheryl Case, MS) Gulf B3 – Two of Us: A National Public Education Campaign on Healthy Marriage and Relationships Targeting Young Adults Using a Multi‐Phase, Multimedia Approach (Wendy Rueda and Christina Santos) Palm B4 – State of Utah Preconception Health Social Marketing Campaign (Melanie Susswein, MSW) B5 – Rethinking Social Marketing Campaign Research: Bridging the Gap Between Qualitative and Quantitative Methods in an Online Platform with Probability Samples (Tait J. Martin, PhD) B6 – The Use of For‐Profit Managerial Practices in Social Marketing: A Cost‐Free Decision? (Stan Polit) 2:45 PM – 3:15 PM Break Bay Island 1 Island 2 Lobby 2 3:15 PM – 4:15 PM Breakout Sessions C1 – "Skip a Week" Campaign: Getting Results with Social Marketing (Mary E. Putnam, MA and Melissa Roe)
C2 – Effectiveness of Health Communication Campaigns That Include Mass Media and Health‐Related Product Distribution (Kristin A. Tansil, MSW)
Beach Gulf C3 – Generating Consumer Awareness and Behavior Change Around Sustainable Seafood: Learnings from Monterey Bay Aquarium’s Seafood Watch Program (Jennifer Dianto Kemmerly, MS) Palm C4 – Social Marketing for a Healthier Life: The Mexican Experience (Florence L. Théodore, PhD) Bay C5 – Couples’ Notions of Preconception Health: Implications for Social Marketing (Megan A. Lewis, PhD) Island 1 C6 – Documenting Our #BigWet: Crisis Communications in Cyclones, Floods, and Beyond (Stephen Dann, PhD) Island 2 4:15 PM – 5:45 PM Leisure Time on Own
5:45 PM Bus Boarding Lobby 3 6:30 PM Starlight Dinner Cruise CB Marina SATURDAY, JUNE 18, 2011 – Main Conference TIME SESSION / EVENT LOCATION 8:00 AM – 4:30 PM Registration & Exhibits & Internet Café & Posters Lobby 2 8:00 AM – 9:15 AM Continental Breakfast Lobby 2 9:15 AM – 10:15 AM Big Thinking From a Small Island (Rowena Merritt, PhD, and John Bromley, MA, MPA) Grand Ballroom 10:15 AM – 11:15 AM The Magic of Stories (Bill Smith, EdD, PhD (Hon)) Grand Ballroom 11:15 AM – 12:30 PM Lunch on Own 12:30 PM – 2:30 PM Breakout Workshops D1 – Fostering Sustainable Behavior (Doug McKenzie‐Mohr, PhD) Beach D2 – Taking the 4 Ps to the UN and Beyond (Lynda Bardfield) Gulf D3 – Healthcare Providers and Behavior Change (Wendy Ruben, MS, CHES, Ayanna Robinson, MPP, Adam Burns, MPP, Katie Kilker Green, MPH, and Elizabeth Stewart, PhD, MPA) Palm D4 – Identifying the ‘Insight’ From the Research: A Practical Session Using a Real Life Case Example to Understand How to Identify Insights from Your Primary Research and Use Them to Develop a Marketing Mix (Rowena Merritt, PhD and John Bromley, MA, MPA) Bay 2:30 PM – 3:00 PM Break Lobby 2 3:00 PM – 4:30 PM Breakout Workshops D1 (cont.) – Fostering Sustainable Behavior (Doug McKenzie‐Mohr, PhD)
Beach D2 (cont.) – Taking the 4 Ps to the UN and Beyond (Lynda Bardfield) Gulf D3 (cont.) – Healthcare Providers and Behavior Change (Wendy Ruben, MS, CHES, Ayanna Robinson, MPP, Adam Burns, MPP, Katie Kilker Green, MPH, and Elizabeth Stewart, PhD, MPA) Palm D4 (cont.) – Identifying the ‘Insight’ From the Research: A Practical Session Using a Real Life Case Example to Understand How to Identify Insights from Your Primary Research and Use Them to Develop a Marketing Mix (Rowena Merritt, PhD and John Bromley, MA, MPA) Bay 4:30 PM Adjournment POSTER PRESENTATIONS Evaluating Opportunities for Technological Communication for Health Promotion: A Survey of Parents and Teens (Carolyn Ahlers‐Schmidt, PhD) ‘When others ask whether social marketing works, what do you tell them?’ A Systematic Review of Systematic Reviews of Social Marketing Interventions (Brian Biroscak) Society for Public Health Education (SOPHE): National Environmental Health Promotion Network (Bryan Damis, MPH) When I Drink too Much: Campaign to Reduce Binge Drinking Among College Students (Virginia Dodd, PhD, MPH) Lessons Learned in Implementing a Hepatitis B Screening Campaign in Two Distinct Asian American Communities in New York City (Simona C. Kwon, DrPH, MPH) The Internet as a Medium for Health‐Oriented Social Marketing Campaigns (Jaejin Lee, MADV) What is the Public Asking About: A Content Analysis of Hepatitis Related E‐mail Inquiries Sent to CDC’s Public Inquiry System in 2008 (Catherine A. Lewis, MPH, CHES) Exploration of Using Social Media Technology for Pediatric Asthma Management (Anthony D. Panzera, MPH) Kicking the Habit with Audience Research, Community Engagement, and Evaluation (Ayanna Robinson, MPP, Wendy Ruben, MS, CHES, and Amy Marriott) Is Your Community Reaching Everyone Everyday? Exploring the Experiences and Perspectives of Recreation Practitioners in Serving Low‐Income Citizens (Jenny Scott, MA) Engaging North Omaha Youth in Type 2 Diabetes Prevention via Photovoice Methods (Andrea Scott, PhD, Phyllis A. Nsiah‐Kumi, MD, MPH, and Terica L. Hudson, BS) FRIDAY NIGHT STARLITE DINNER CRUISE Join us aboard the Starlite Majesty on Friday night for a dinner cruise! Admission is included in your registration fee. Additional guest tickets may be purchased for $35 each. The bus to the Clearwater Beach Marina boards at 5:45 pm! Relax at your table and take in the sights through large picture windows or take time to explore the vessel and venture out for a stroll on one of the ship’s observation decks. Experience a soft breeze and beautiful views as the vessel slowly cruises the inland waters. You’re also likely to catch a glimpse of one of the many resident dolphins of the area. REGISTRATION ONLINE REGISTRATION IS NOW OPEN! (Note: You may register online even if paying by check). Early Bird Regular Option Student* (Until 6/3/11)
(After 6/3/11) Full Conference (Wednesday through Saturday) $525 $625 $275 Training Academy Only (Wednesday & Thursday) $350 $400 $200 Main Conference Only (Friday & Saturday) $350 $400 $200 Single Day $200 $200 $200 Guest ticket for dinner cruise (free to registrant) $35 $35 $35 If you need to pay via Purchase Order, you must e‐mail smakar@health.usf.edu for permission to do so. *Students must submit a valid photo ID copy or a letter/e‐mail from their department head to qualify for the discount. This can be faxed to 813‐974‐3217 or e‐mailed to smakar@health.usf.edu. CANCELLATION POLICY Cancellations must be requested in writing via fax to 813‐974‐3217 or e‐mail to smakar@health.usf.edu, and received by May 25, 2011 in order to receive a refund. A $50 cancellation fee will be assessed to cover administrative costs. There are no refunds for no‐shows or for cancellations received after May 25, 2011; however, substitutions are welcome without penalty. USF Health reserves the right to cancel this activity due to unforeseen circumstances. In the event of such cancellation, only the registration fee will be returned to the registrant. USF Health will not be responsible for travel expenses incurred by the participant in case of cancellation. SUPPORT THE NEXT GENERATION OF SOCIAL MARKETERS! Please consider following the instructions below to support scholarships for students to attend the Social Marketing Conference. 1. Visit http://giving.usf.edu. 2. Click on “Make a Gift.” 3. Choose “Search all funds.” 4. Click on “Search by Keyword or Fund Number.” 5. Type in “Social Marketing.” 6. Follow prompts to review your information and payment. LOCATION OVERFLOW ACCOMMODATIONS – Please contact Donna Siegel at the Marriott Suites Clearwater Beach on Sand Key if you are unable to obtain a room at the Sheraton Sand Key. The Marriott room rate is $169. Ms. Siegel’s phone number is 727‐593‐6103 and her e‐mail is donna.siegel@marriott.com. The Marriott is located right across the street from the Sheraton. Sheraton Sand Key Resort 1160 Gulf Blvd. Clearwater Beach, FL 33767 727‐595‐1611 www.sheratonsandkey.com Sink your toes into 10 acres of sugar‐white sands at this exclusive beach resort located in Clearwater Beach, Florida. Enjoy pool and beach activities, tennis, spa services, fitness center, shopping, casual and fine dining, and more. You can also hop on a trolley to explore the scenic Clearwater Beach area. A limited number of rooms have been reserved for this meeting at the special group rate of $163 single/double plus tax. As an added bonus, the group rates above come with a complimentary internet access code, which will be provided at check‐in. For reservations, please call 727‐595‐1611 and identify yourself as a participant of the Social Marketing Conference to receive the special group rate. Group rates cannot be guaranteed after May 16, 2011, so be sure to make your reservation early! PARKING – The Sheraton Sand Key Resort offers complimentary self‐parking; however, parking is limited, so it is recommended that attendees arrive early to allow sufficient time to locate a space. DIRECTIONS ‐ Click HERE for directions to the Sheraton Sand Key Resort. INTERESTED IN SHARING A HOTEL ROOM? If you are interested in sharing a hotel room for the 2011 Social Marketing in Public Health Conference, please e‐mail smakar@health.usf.edu to complete a questionnaire. Your information will be made public to any attendee that contacts us looking for a roommate. This listing is not monitored by the Social Marketing in Public Health Conference Planning Committee (SMPHCPC) and individuals are responsible for their own listings and contacting others on the list. SMPHCPC assumes no responsibility for matching people, room share issues, hotel reservations, or insuring roommates are found. If you have found someone to share a room with please e‐mail smakar@health.usf.edu to be removed from the list. Accessing the survey does not obligate you to register or attend the conference. TRANSPORTATION Travel and Accommodations There are many airlines serving the Tampa Bay Region. The nearest airports are Tampa International and St. Petersburg / Clearwater. Ground Transportation Ground transportation to/from the airport and hotel is available through SuperShuttle passenger van service. Please contact Super Shuttle directly at (727) 572‐1111, toll free (800) 258‐3826, or online at www.supershuttle.com. Taxis and rental cars are also available at the airport. SuperShuttle Airport Arrival Instructions (with reservation) • Upon arrival at the Tampa International Airport, please proceed to baggage claim to pick‐up your bags. The baggage wheels are divided by airlines, so make sure you search for your airlines baggage claim area. • After collecting your baggage, follow signs to Ground Transportation. SuperShuttle has a booth on the ground floor (near the glass entrance/exit doors). • Check in with the reservation agent and give either your name or your confirmation number. If you find yourself slightly off track, the SuperShuttle agent will assist you. Tell them you are traveling to the Sheraton Sand Key or Marriott Sand Key and they will direct you to the next departing Shuttle. • You may wait in the heated/air conditioned room near the agents’ booth. Please ensure that all of your bags are accessible to the driver to load prior to departure. Dollar Rent‐a‐Car Discount Attendees may go to www.dollar.com and enter corporate discount code #CH9407 in the box marked “corporate” and USF’s rates and benefits will automatically populate. Attendees may also call the toll free reservation line at 800‐800‐4000 and refer to the corporate discount code #CH9407 to receive the discounted rates. Dollar Rent‐a‐Car carries 12‐
passenger vans as well as economy through full size, premium and luxury vehicles plus minivans, convertibles, standard and premium SUVs.
For more information regarding ground transportation to/from Tampa International Airport, please visit www.tampaairport.com/ground_transportation. EQUAL OPPORTUNITY Events, activities and facilities of the University of South Florida are available without regard to race, color, sex, national origin, disability, age, or Vietnam veteran status as provided by law and in accordance with the University's respect for personal dignity. ACCOMMODATIONS FOR DISABILITIES Please notify the USF CPD Office, 12901 Bruce B. Downs Blvd., MDC 46, Tampa, FL 33612, call 813‐974‐4296, or e‐mail smakar@health.usf.edu by June 10, 2011 if a reasonable accommodation for a disability is needed.