windermere tools - Windermere Real Estate

windermere tools - Windermere Real Estate

WINDERMERE TOOLS
The tools you need to grow your business and exceed your clients’ expectations.
Direct marketing
Whether agents are marketing their listings or themselves, Windermere’s
exclusive Custom Xpress tool gives them access to thousands of branded,
customizable postcard, flyer, brochure, and newsletter templates.
They can upload their own mailing list, or choose from a variety
of demographic and geographic lists to target prospective clients.
Automated property marketing
Automated property marketing makes it easier than ever for agents to
market new listings quickly by automatically creating a postcard of each
new listing, using photos and data from the MLS. When agents receive
the email notification that their postcard is ready, they just review the
proof, select a geographic radius list from the mailing options, and click
to send their postcards. Plus Windermere agents save 5% on the cost of
this quick and cost-effective tool.
Online ad posting
Windermere’s Listing Xpress tool lets agents post their listings to agent-toagent sites and Craigslist quickly and easily using a variety of customizable
templates. Its robust reporting tool tracks how their listings perform
on these sites, as well as Windermere.com and all of Windermere’s
syndication channels. It can even email performance reports automatically
to clients.
Turn-key monthly newsletter
Windermere’s exclusive monthly Home Update newsletter provides timely
real estate-related articles and tips, a regional home pricing guide, and the
ability for agents to customize it with their own comments, photo, and
contact information.
W IND ER M ER E TO O L S
WINDERMERE TOOLS
The tools you need to grow your business and exceed your clients’ expectations.
WINDERMERE
SPRING 2012
LIVING
residences & destinations from around the west
windermere.com
Exclusive listing magazine
Windermere Living is a quarterly full-color magazine featuring listings from
throughout our network. It includes a Residential/Rental section, a Premier
Properties section, and a section dedicated to properties in second-home
areas (Destinations). Distribution is via advertisers, Windermere offices, and
direct mail in the form of a radius list of known homeowners surrounding
each listing in the magazine. It’s an attractive and affordable tool for listing
presentations, open houses, and agent promotion.
Premier PropertiesTM program
Our Premier program showcases high-end properties with exclusive
marketing materials and advertising opportunities, as well as a network
of agents serving high-end clientele.
touchCMA
Windermere’s robust CMA tool, touchCMA, offers two formats for maximum
flexibility. Agents can quickly create and sync CMAs on their computer and
iPad using pre-loaded or custom pages, including Windermere’s suite of
presentation sheets to help clients understand the selling process. The iPad
app has dynamic mapping features and interactive graphs and charts, and
even creates a PDF leave-behind of the presentation that can be printed
or emailed on the spot. It’s a great way to wow clients while providing the
information they need to make informed decisions.
Real estate content sharing
Leverage content from Windermere.com, the Windermere blog and
Facebook page, and the Windermere Foundation blog and Facebook page
to keep your own website or blog timely and relevant.
W IND ER M ER E TO O L S
WINDERMERE TOOLS
The tools you need to grow your business and exceed your clients’ expectations.
eStore
From business cards to personalized stationery, notecards, buyer and
seller guides, presentation sheets, and more, eStore makes it easy to order
professionally printed marketing materials that help agents stand out
from the crowd.
Xpresslinks
Xpresslinks expands the reach of direct marketing by letting agents share
their print campaigns quickly and easily via social media and email. It
creates a customizable web page featuring the print marketing piece,
which can generate new leads through viral sharing and its built-in lead
generation form. And best of all, it’s free with every print order placed on
Custom Xpress.
Social media dashboard
SocialHQ saves time by letting agents manage all their social media
channels from one easy-to-use dashboard. It provides a library of timely,
real-estate-related content that can be scheduled in advance to post
anytime. Agents can track responses and results, and even set up keyword
search tools to source leads and manage their online reputation.
Mobile search options
Windermere has two easy ways for potential buyers to search
for properties on their mobile devices. Windermere.com automatically
redirects mobile devices to our mobile-optimized website,
mobile.windermere.com, which gives them a variety of search options
for homes or Windermere agents and offices.
The Windermere Real Estate Search App for iPhone has even more helpful
features, including nearby open houses, driving tours, and Google points
of interest near the user or specific properties. And the My Agent feature
makes it easy for clients to contact their Windermere agent for more
information or showings.
W IND ER M ER E TO O L S
WINDERMERE TOOLS
The tools you need to grow your business and exceed your clients’ expectations.
Agent websites
Windermere makes it easy for agents to create their own branded
website with all of their listings, a property search tool, their agent bio and
contact link, mortgage and loan calculators, current mortgage rates, client
testimonials, and more!
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Bud Abbott
wk: (206) 555-1212
Charles Adams
Apple Computer
support@apple.com
Joe Agent
Anne Arbuckle
wk: (206) 555-1212
wk: (206) 555-1212
Mr. Akins
Joe Atherton
wk: (555) 555-2121
wk: (206) 555-1212
American Escrow
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Contact management system
Windermere’s CMS tool helps agents keep track of all of their client contact
information, access it from anywhere via our intranet, and download it for
uploading into other systems for direct marketing, etc.
William Anderson
babbott@email.com
wk: (555) 555-2121
officer@americanEscrow.com
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Bob & Ellen Asprey
wk: (206) 555-1212
Jane Andersen
Betty Avery
wk: (206) 555-1212
wk: (206) 555-1212
Education
Windermere understands the importance of continuing education to
keep current in a changing environment. That’s why we offer exclusive
training opportunities like our Windermere Ninja Installation, which
teaches Larry Kendall’s Ninja Selling principles, and our Tech Summit,
where agents can learn about the latest technology tools. From clock
hours to legal updates and more, Windermere Education helps agents
stay on top of our ever-changing industry.
W IND ER M ER E TO O L S
WINDERMERE TOOLS
The tools you need to grow your business and exceed your clients’ expectations.
Relocation and Referral Services
Windermere Relocation and Referral Services combines the benefits of
a full-service relocation company and a full-service real estate company
to provide superior service. Our membership in the Leading Real Estate
Companies of the World® network allows us to service referrals from any
of its 500 independent real estate companies worldwide. From buying
and selling homes, to previewing new areas, finding rentals, settling into
new countries, and more, our team of experts goes the extra mile to
ensure a stress-free move from start to finish.
Windermere Commercial
Windermere’s network of professional agents offers a full range of
commercial real estate services, including leasing, business opportunities,
brokerage, development, building management, and consulting. The
Windermere Commercial brand represents the purchase and sale of retail,
industrial, office building, multi-family, and mixed-use properties, as well as
industrial and land.
Windermere Property Management
Windermere Property Management is an industry leader at providing
full-service residential and property management. Our experienced
management personnel provide unparalleled customer service to
landlords and tenants through every phase of the rental process.
W IND ER M ER E TO O L S
WINDERMERE TOOLS
The tools you need to grow your business and exceed your clients’ expectations.
Windermere Senior Transitions (WA only)
Agents with a Seniors Real Estate Specialist® (SRES) designation qualify for
certification in the Windermere Senior Transitions program, which offers
services and marketing collateral designed for clients aged 65 and older.
360modern program (WA only)
Windermere’s partnership with 360modern provides premium exposure
for qualified listings with modern architecture. Benefits include posting
on the 360modern website, a 360modern rider, and 360modern tags on
Windermere.com and other exclusive advertising opportunities.
Windermere Bridge Loans (WA only)
The Windermere Bridge Loan program gives buyers a competitive
advantage in the marketplace through short-term financing that allows
them to buy their new home without being contingent upon the sale
of an existing home.
Windermere Builder Solutions (WA only)
Windermere Builder Solutions makes it easy for new construction
agents to deliver better results for builder and developer clients. Benefits
include networking and exposure to industry leaders through monthly
Windermere Builder Breakfasts, professional new home sales training
including courses delivered in partnership with the National Association
of Homebuilders, and a suite of customizable marketing items such as
easily customizable residential community marketing folders and inserts
through Custom Xpress.
W IND ER M ER E TO O L S
WINDERMERE TOOLS
The tools you need to grow your business and exceed your clients’ expectations.
Windermere Mortgage Services (WA and OR only)
Windermere Mortgage Services Series LLC is a full-service mortgage
banker and direct lender with access to numerous lenders, allowing us to
meet the individual needs of clients. In addition to processing, approving,
and closing loans quickly, they offer underwriting flexibility and unique
loan programs.
Commission Access Resources (WA and OR only)
Commission Access Resources provides short-term loans designed to
help agents manage their cash flow between commission checks. It
allows quick access before closing up to 80% of the commission on a fully
negotiated, non-contingent residential transaction closing in 90 days.
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