WTM 2002 - 60 páginas

Transcription

www.spain.info
If you love art and culture, come to Madrid. Here,
Velázquez, Goya and El Greco sit side by side in the
Prado, which along with the Thyssen-Bornemisza foundation and the Reina Sofia, have made Madrid the
world's art capital. Close by are unique places such as
the Escorial Monastery and the Aranjuez Palaces.
Madrid has preserved the spirit of Cervantes, Lope de
Vega and Calderón in every square and on every street
corner. Come and experience their genius.
Be marked by www.spain.info
Velázquez’s “Meninas”, Del Prado Museum, Madrid
editorial
summary
6-11. UNITED KINGDOM, MAIN TOURIST MARKET FOR SPAIN
18-19. SPANISH TOURISM OFFICE IN LONDON
20-25. THE FOUR ACES OF SPAIN BEACH RESORT TOURISM
26-33. GOLF: SPAIN´S MONEY OF QUALITY
34-36. CONGRESS TOURISM IN SPAIN
38-40. SPAIN LEADS THE FIELD IN EUROPE´S THEME PARKS
42-43. CRUISE TOURISM
44-45. MARITIME RESORTS: SPAIN´S NEW TOURISM PRODUCT
46-47. CULTURE
48-49. HEALTH AND WELL-BEING TOURISM
50-51. CÀLVIA,THE EUROPEAN WINTER
52-53. BENIDORM
54-55. HOTEL PALACE DE MURO
56-57. TENERIFE, QUALITY AND DIVERSITY IN A RENEWED DESTINATION
EDITA:
Ideas y Publicidad
C/. Rodríguez de Arias, 11 bajos 2
07011 - Palma de Mallorca
Tel.: 971 73 20 73 - Fax: 971 73 75 12
Depósito Legal 298/94
Internet: www.hosteltur.com
E-mail: hosteltur@hosteltur.com
The WTM brings the Spanish tourism
industry to the British capital to participate in the tourism fair that for
Spain holds such importance, as British tourism is our number one client.
Turespaña’s official data on markets of
origin confirms that the British will
continue to be our premiere client
with more than 14 million visitors by
the end of 2002 and our best friend.
And we say friend because our respective futures in the tourism industry
are linked. That is why the Hosteltur
publishing group has arrived at the
WTM with this special issue in which
we analyse the statistics on British
tourism in Spain, the most important
new products offered by travel agencies and tour operators, and the
accommodation offer in general. That
is our aim: to reach all Britain’s travel agencies and tour operators with a
copy of this issue in order to provide a
new source of up-to-date information
on Spain’s extensive touristic offer,
particularly the offers in greatest
demand by British families, young
people, adults, couples and pensioners
who continue to choose Spain for their
holidays and to enjoy its climate, customs, peoples and culture.
That is why we are seeking the collaboration of all of the professionals in
Great Britain’s tourism sector to
improve this publication, whose aim is
to be a yearly reference point for the
specialised Spanish offer.
In these
pages, you will find new addresses and
different ways to get in contact with us
to suggest, rectify and propose any
improvements you consider will benefit our magazine, and of course, to
receive the information that we send to
all offices connected with tourism.
With this in mind, we would like to
send out a cordial greeting to all the
professionals participating in the
WTM and the trade which is the most
EDITOR:
Joaquín Molina García-Muñoz
editor@hosteltur.com
REDACCIÓN:
Raquel Urtasun, J. A.Tamargo,
Alvaro Colomar, Javier de Benito
redaccion@hosteltur.com
PUBLICIDAD:
Carlos Hernández,
Inmaculada Bianchi
publicidad@hosteltur.com
DIRECTOR:
Manuel Molina Espinosa
director@hosteltur.com
FIRMAS:
Juan Fuster Lareu, Doménec Biosca
FILMACIÓN E IMPRESIÓN:
Ingrama S.A.
CORRESPONSALES:
Madrid: Milagros Sobrino
redaccionmadrid@hosteltur.com
Sevilla: Inmaculada Bernal
Gran Canaria: Victoria Hernández
Cádiz-Jerez: Josefa Parra
DELEGACIÓN EN MADRID:
Carolina Auberson
Tel. 91 853 60 60
madrid@hosteltur.com
DISEÑO:
Mario Juan Pons Parrona
mariolaia@yahoo.es
MAQUETACIÓN:
David Molina
creatividad@hosteltur.com
FOTOGRAFÍA:
Juan Antonio Molina, Archivo.
2002 WTM - November 2002 - page 5
DELEGACIÓN EN CUBA:
Aleida Marín Pérez
Tel. + 537 2057630
+ 537 417229
delhost@ip.etecsa.cu
As far as British tourists’ accommodation is concerned, they mostly prefer to stay in hotels or similar establishments. In 2001, 72.3% stayed in
this kind of accommodation, compared
to 14.6% that chose to stay in private accommodation, such as a property
owned either by themselves or by
family or friends, an especially com-
WT
M
mon option in tourist destinations like
Andalucia or the Valencia region
(where approximately one in four British tourists uses this kind of accommodation). Accommodation in rented
properties is the choice of 9.3% of
British tourists that visit our
country. Although the makeup of the
kinds of accommodation used has not
varied with regard to 2000, there has
been a 2.5% growth in the use of
“private” accommodation outside
hotels.
British tourism had a strong presence
in practically all the main tourist destinations during 2001. Concentration
into a few locations was the
main feature again this year:
six regions received 98% of
The United Kingdom is consolidating its position as
the main tourist market for Spain in 2002. This season, pending final figures, it is set to improve on
the excellent results of 2001, a year in which it was
the chief source country, with 14.1 million tourists
(28.4% of the total). With a 6.2% increase over
2000, it maintained the rhythm of growth of recent
years, although at a slightly slower pace. British
tourists spent a total of 111.9 million nights in
United Kingdom,
main tourist
market for Spain
British tourists.
Tourist Spain in 2001
In 2001, 75.7 million foreign visitors
came to Spain, a growth of 1.7% on
the previous year. Of them, 65%
were tourists and the remaining 35%
day visitors, practically the same
share of visitor types as recorded in
the last five years.
The total number of tourists received
in 2001 rose to the record figure of
49.5 million, 3.4% more than in 2000
(1.7 million more tourists). The arrivals of day visitors, 26.2 million
over the year, displayed the opposite
tendency, with a slight fall on the previous year of 1.3% (340,000 fewer
day visitors). Tourists received in
our country recorded 423.6 million
overnight stays, 5% more than in
2000.
Source markets
In 2001, the breakdown of the main
source markets with Spain as their
destination, that is to say, their relative share of total arrivals, was
almost identical to previous years,
with clear a prevalence of British and
Germans over other nationalities:
- the United Kingdom stood out
once again in 2001as the most important market, with strong growth of
6.2% (more than 800,000 more tourists), which meant exceeding 14
million tourists for the first time;
- Germany, the second most important market, with more than 10.5
million tourists, felt the pinch of the
slowdown in its economy, which has
lasted for more than a year, and displayed a further downward trend in
the number of arrivals in Spain, closing 2001 with a year fall of 5.4%
(600,000 fewer tourists), which has
been felt in practically all domestic
destinations;
- France, the third source of tourism for our country, with 6.7 million
tourist and more than 16 million day
visitors (the major country of origin
of day visitors arriving to Spain), on
the other hand, registered considerable growth of 17.4%, making it the
most dynamic source market of 2001
(almost a million more visitors);
- other relatively less important markets were Italy (2.2
million tourists), the Netherlands (2.2
million), Belgium (1.6 million) and
Portugal (1.4 million).
Tourist destinations
As far as the major domestic tourist
destinations are concerned, it is
necessary to first point out the high
degree of geographic concentration
that
traditionally
characterizes
foreign tourism in Spain: in 2001,
The Canaries
The Canary Islands, Spain’s major
tourist destination with 21.7% of
arrivals of foreign tourists, received
a total of 10.7 million foreign tourists
in 2001, 1.1% more than in the previous year (113,000 more tourists),
a percentage point less than growth
registered in 2000. These tourists
previous year), in the four following
months, there was an almost 1% fall
(when a year earlier it had grown
more than 3% in the same months).
This downward trend in the winter
months is reminiscent of the repercussions that in the winter of 99/00
the change of millennium had on the
flow of tourist bound for the Canaries.
The average stay over the year stood
at 8 days, very similar to the figure
registered the previous year. In the
case of tourists staying in free
accommodation, either their own property or that of friends or family, the
average stay increased to 10 days.
Eighty-one per cent of tourists that
visit the Canaries stay in hotels,
followed in equal parts by free
stayed a total of 87.4 million nights,
an increase of 4.5% on the previous
year.
Generally speaking, the behaviour of
Spain’s major tourist destination last
year maintained the slight upward
trend it has experienced since the
beginning of 2000; although a clear
deceleration can be appreciated in the
last quarter of the year as a result of
the effect 11 of September on a destination that receives in the months of
October, November and December one
in four of its tourists each year. While in the period of January to August
the Canaries accumulated growth of
2% (slightly higher than the figure
registered for the same period the
accommodation (8%) and rented
accommodation (8%). In this region,
as in the Balearics, accommodation
outside hotels, hired accommodation,
and free accommodation belonging to
the tourists themselves or their
family or friends experienced the
greatest growth in 2001, in both
number of travellers and number of
nights stayed. Hotels registered a
slight decrease in number of travellers, while the number of nights stayed grew.
The main source markets of tourists
arriving in the Canaries are the United
Kingdom, a market that continues to
grow in importance for this destination year after year (its influence in
92% of tourists went to six regions;
in order of importance, these were:
the Canaries, the Balearics and Catalonia, with more than 10 million tourists each (63% of arrivals); followed by Andalucia (14.4% of arrivals,
more than 7 million tourists); the
Valencia region (9.4% of arrivals);
and Madrid (6%).
The Balearic Islands
Development in the Balearics in recent
years has been marked by a significant change of tendency with regard
to the dynamism displayed in 1997,
98 and 99, years in which remarkable
growth rates of around 7% were
recorded, in line with those also
registered on a national scale. The
first signs of a change of tendency
appeared during the first quarter of
2000, in full low season, months in
which there is traditionally growth at
a rate three or four times higher than
2001 in the Balearics displayed a
slightly more acute downward trend
than the previous year and it cannot
be attributed, more than residually,
to the effect of 11 September, which
was inevitably felt, although no more
than in other destinations. By the
month of August, the Balearics had
already experienced an accumulated
fall of 2% compared to the same
period of the previous year; a year
earlier, in 2000, the accumulated fall
over the year until August had been
0.6%, the same figure it closed the
year with. In the last quarter of the
year, the Balearics registered strong
year falls in October, November and
December, although their effect on the
results for the year as a whole were
less dramatic due the relatively small
influence tourist arrivals in the
months of November and December
the average for the rest of the months
of the year. In 2000, and for the first
time, three consecutive year falls
were recorded for January, February
and March. From that moment on, and
with the exception of Easter Week (in
April) and the months of June, July
and September, the rest of the months
of 2000 registered falls in the number
of foreign tourists compared to the
previous year. Ultimately, 2000 produced tourist figures that were practically identical to those of the
previous year (0.8% fewer
tourists).
have on arrivals in the year as a whole.
Despite the loss of around 230,000
tourists over the course of 2001, a
fall of 2.2%, the more than 10.2
million foreign tourists received,
20.6% of the total arrivals in Spain,
place the Balearics one again as the
second most important destination,
behind the Canaries, although with an
increasingly smaller advantage over
the following destination, Catalonia.
The total number of nights stayed by
tourists visiting this region in 2001
rose to 83.1 million, a slight increase
WT
M
the Canaries in the last five years has
gained almost five percentage points)
and Germany, which unlike the United
Kingdom has been losing relative
importance (since 1997, it has fallen
by 4%); the remaining markets have a
far inferior presence.
on the previous year (0.8%). The
average stay during the year was 8
days, practically identical to the
national average. In the case of tourist staying in hotels, the average fell
to 7 days, while those that stayed in
their own accommodation or that of
family or friends rose to 11 days.
As far as accommodation used by
foreign tourists visiting the Balearics
is concerned, 84% or tourists chose
hotel accommodation, followed by
free accommodation either belonging
to the tourists themselves or their
family or friends (8%), rented
accommodation (6%) and other types
of accommodation. Of all the types of
accommodation mentioned, the most
dynamic sector in recent years has
been outside hotels, especially rented
accommodation. Hotel accommodation, especially important in the Balearics (one in four nights spent hotels
in Spain are spent in the Balearics),
registered a fall in terms of number of
tourists, although the nights they stayed rose slightly.
On the subject of the country of origin
of the foreign tourists that visited the
Balearics last year, it is necessary to
point out the alarming decline in the
German market (around 10%), a
general phenomenon in the rest of
Spanish destinations, but especially
severe in the Balearics, and the
increase in the British market that
partially compensates the fall in German tourism. This meant British tourists occupied first place in the number of arrivals to the Balearics for
the second year running, ahead of the
Germans. These two markets represent 76% of tourists bound for the
Balearics, three out of every four
tourists. The rest of the markets with
much less importance, relatively speaking, showed a general decline.
Catalonia
Catalonia is consolidating its position
as the most dynamic destination in
Spain this year. 2001 can be seen as a
recovery year after the decline
registered in 2000, with the total
number of arrivals of foreign tourists
slightly over 10 million for the first
time, with growth over the year of
10.2% (practically 1 million more
tourists than the previous year),
®
which accounts for 60% of growth in
the number of tourists received in
Spain in 2001. This considerable
expansion establishes Catalonia as the
third most popular Spanish destination, with 20.4% of tourist arrivals,
a very short distance behind the Balearics, which received only 100,000
more tourists.
The number of tourists visiting Catalonia has increased by 2.7 million since 1997, which means its share of
arrivals in Spain as a whole in the
period 1997-2001 increased by
approximately two percentage points.
A large part of this destination’s
recovery in 2001 is due to the return
of arrivals by road (which account for
57% of yearly arrivals in Catalonia),
with a growth of 9%. Arrivals at airports have registered an appreciable
increase (12%) thanks to a good year
at the Prat airport in Barcelona.
The ten million tourists that arrived
in Catalonia in 2001 stayed a total of
85 million nights, 20% of all nights
foreign visitors spent in Spain as
whole, an increase of 11% on the pre-
SCHEDULE AIR
SERVICES TO
SPAIN
■ AIR EUROPA
Tel.08702401501 www.air-europa.com
■ AER LINGUS
Tel. 0186 8888 www.aerlingus.ie
■ BRITISH AIRWAYS
08457 73 33 77
www.britishairways.com
■ BMI BRITISH MIDLAND
Tel: 08706070555 www.britishmidland.com
■ BUZZ
Tel. 08702407070
www.buzzaway.com
■ CITYJET
Tel 003531 8445566
■ EASYJET
Tel. 0870 600 0000 www.easyjet.com
■G O
Tel. 0870 6076543 www.go-fly.com
■ IBERIA AIRLINES
Tel 08456012854 www.iberia.com
■ MONARCH CROWN SERVICE
AIRLINES
Tel: 08700 405040
www.monarch-airlines.com
vious year.
The average stay of tourists in Catalonia was, like the national average, 8
days. As is to be expected, the average stay increased slightly in the case
of accommodation in properties belonging to the tourists themselves or
their family or friends, and increased
even more in the case of rented
accommodation (12 days); while it
fell to 7 days in the case of hotel
accommodation.
In terms of accommodation used, 58%
of tourists stayed in hotels, followed
by those staying in their own property or the property of family or
friends (19%), those staying in rented accommodation (10%) and other
kinds of accommodation. The growth
in Catalonia in 2001 was concentrated
mainly in rented accommodation (one
in four nights spent in rented property
in Spain is spent in Catalonia), while
hotels hardly registered a change
compared to the previous year.
All source markets grew with regard
to the previous year, with particularly good growth from France (first
The Spanish Tourism
Bureau of London offered a
reception for the main
representatives of the
British tourism industry to
celebrate the
yearly ABTA
convention,
held recently
in Cairo. The
reception took
place at the
Hotel Mena
House Oberoi
and was attended by ABTA’s
director, Ian
Reynolds,
among others.
Manuel
Butler, director of the
Spanish
Tourism Bureau of London
took advantage of the occasion to present ABTA’s next
meeting, which will take
place in Palma de Mallorca
PalmadeMallorca,Meeting
PointforABTA2003
in 2003, and to thank all
the Association members for
their efforts in maintaining
Spain as the UK’s premiere
holiday destination.
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HOTEL
625
3650
3700
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342
170
1148
488
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2980
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ADDRESS
PSO. GRACIA, 64, ENTLO. 1º
PRINCESA,58 PRAL.
GONZALEZ DEL VALLE,7-2ºC
RIERA,77
URB.NUEVA ANDALUCIA-CTRO.PZA.1ªPLTA.OF.12
TOMAS VILA,10
ALCALDE WALTER PAETZMAN,SN
C.C.SONNENLAND
PLAZA DE COMPOSTELA, 23, 1º A, APTDO. 472
AVDA.DEL ATLANTICO,353
ALMIRANTE,16
ERCILLA,37-39
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MENENDEZ PIDAL,31-BAJO IZQ.
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ROQUE DEL OESTE,1
EDIF. OLYMPO 28, 1º
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JOVARA, 108
AGUSTIN DE FOXA,32
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MARIA Y JOSE,S/N
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SOCRATES,12
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AMADEU,39 ENTLO.
PZA.SAN JUAN DE LA CRUZ,7-6º7
RAMBLETA PARE ALEGRE,98
LAS SIRENAS,17
CALA VINYES
CENTRO EMPRESARIAL GLOBALIA P.O. BOX 132
MARCONI,16
AVDA. DEL GOLF, 1 SANTA PONSA
PRADO,11
CAMI MUNTANYA,S/N-"SON GOFIS"-APDO.110
AYALA, 3, 1º
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CONSTANTI RIBADELAIGA,7
DIPUTACIÓN, 262-264
NUMANCIA, 185, 1
CTRA.COLMENAR VIEJO,KM.14'500
VIA AUGUSTA,124
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FELIX BOIX,14-7ºB
DIPUTACION,262-264
VIA AUGUSTA,13-15 4ªPLANTA
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JAUME III, 26, ENTLO. 2º H
GIVEROLA,9
FRAILES, 1 - VILLANUEVA DE LOS INFANTES
CABRUÑANA,2-1ºIZQ.
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APARTAMENTOS TENERIFE SUR
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APTDO. 110 - CA'N PASTILLA
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93-4883344
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450
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428
4066
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385
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ATENAS,25-2º-1º
PRINCESA,58
PUEBLO CANARIO LOCAL 404
SABINO DE ARANA,27
JOSE ORTEGA Y GASSET,44-1ºDCHA.D
D'ARTRUIX,22-2º LOCAL 10
BONAIRE 26, ENTLO.
LOS JAZMINES,25
ARAGON,71
JUPITER,19 B
AVDA.MEXICO,4
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CTRA.S'HORTA-FELANITX,5
GUILLERMO DIAZ PLAJA,4
EMILIO CARRERE,5
PASEO COLON,88
LARGA,27
PSO.VILANOVA,23
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GRAN VIA,59-2 A
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LOPE DE VEGA, 49
MAR MEDITERRÁNEO, 1 MASPALOMAS
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ESTOCOLMO,4
PONIENTE 11 - 13
MOYANO,8
LUIS MARTI,3 bajos
AGUSTIN DE FOXA,16-7º PUERTA 6-ESCALERA D
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BARQUILLO 36
CLARA DE JESUS MONTERO,24
JENARO RIESTRA,8
PZA. PUERTA IGLESIAS, 3; C/AZAFRANAL, 21
LOS NIDOS,23
AVDA.VALENCIA,14-16 3º1ª
SANTA ENGRACIA,120-7ª EDIF.CENTRAL
URGEL,232
CTRA.GRAL.DEL SUR,KM.44 BAHIA FELIZ
GOBELAS,17-2ªPLANTA-URB.LA FLORIDA
ALOS,4
JOSE ABASCAL,56-5ªPLANTA
GRAN VIA ASIMA,4-5ª planta
URB.OLIVA NOVA
ROMA,4
CASA JIMÉNEZ, S/N
PASEO MALLORCA,32 A ENTLO.
C/JOSE MARIA PEMAN,15-17
REQUENA,3
PZA.CONCORDIA,S/N
C0MPANY
HOTHOTELS
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08006
08003
38660
08028
28006
07714
07012
28046
35100
07800
41003
07006
12560
07669
07015
28015
07458
11500
08870
03502
28008
28013
35100
28014
35100
38400
18012
18001
03501
03500
03503
17310
12002
07006
28036
08007
45003
17002
12598
03509
08021
28046
39540
06400
38400
08004
28004
41010
33500
37001
29620
08750
28003
08036
35107
28046
28023
36990
28003
07009
46780
03503
50004
07012
07160
28013
28660
BARCELONA
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902-112010
93-2681010
922-797661
93-5101300
91-4021234
971-356869
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971-757552
96-2857601
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91-5166657
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2134
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ADDRESS
ALCALÁ 19
PLAZA MEDITERRANEO,5-1º ED.NEPTUNO
EDIF.PLAYA HOTELES-AVDA.SABINAL,341
SANT JAUME,69-75
C/DE LES VELES,S/N
CTRA.ALCUDIA-PTO.POLLENSA,KM.2
PSO.SABIKA,27
AVDA.NORD,45 - URB.STA.MARGARITA
MENENDEZ PELAYO,7
ANTONIO GAUDI,62
DEL TER,27 POL.SON FUSTER
TRIUNFO,5
AVDA.MAGNOLIA,6 URB.SON FLORIANA
MENDEZ ALVARO,30-32
RAMBLAS,33
GRAN VIA ASIMA,4-2ºIZDA.
GREMIO HORNEROS,23
DE LA PIPA,3
BARRIO DE LA MAZA, 29
LLAUT,S/N-RIU CENTRE - EL ARENAL
NOU,38
ENRIC ALZAMORA,6-8º3ª
AVDA.FORT DE L'EAU,96-2ºA
GRAN VIA 31,8º-21
SON JORDI,4
PLAZA TTE.CORONEL FRANCO,10-1º1ª
JUAN BRAVO,8
FRANCESC MACIA,2
CTRA.S.VIDA,S/N-URB.ARABELLA PARC
AVENIDA DE MOYA,8
PARIS,120-1º-1ª
PLAZA PLAYA SON MOLL S/N
AVDA.EUROPA,6
PLAYA DE SANTO TOMAS,49
PSO.ALAMEDA,35 BIS
JOAQUIN RODRIGO,9
PEDRO I PONS,9-11-EDIF.MASTER'S
AVDA.BME.ROSELLO,22
ORENSE,85 EDIF."LEXINGTON"
GREMIO TONELEROS,24
PSO.MARINA,212
AVDA.ANTONIO DOMINGUEZ ALFONSO,8
COMANDANTE ZORITA,34
ADA. SON RIGO 14
PLAZA DE LAS CORTES,7
CASADO DEL ALISAL,26
PLAYA DE TAURITO,SN
LUCIA MARQUEZ-EDIFICIO CORTIJUELO-36
MONGES,2-2ª
FRAY JUNIPERO SERRA,6 ENTRESUELO
AVDA.PALMIRA,3
FCO.VIDAL SUREDA,50 ED.3-4,1
VIA ALEMANIA,14-6º
PLAZA FLORES,3
ORENSE,10 BAJO LOCAL 4
CTRA.NAL.1,KM.152.800
EL SAGO,2
PARQUE GONZALEZ HONTORIA,SN
LUZ,5 HOTEL PAGUERA
BERLIN,43-45-1º-3ª
AVDA.FILIPINAS,12
A .EUROPA,20-PTA.BAJA,PARQUE EMP. LA MORALEJA
VICENTE CUERVO,9
GABRIEL LLABRES,S/N
BRUIL,4-6
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PEDREGAL DE INVERSIONES, S.A.
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28014
07014
04740
08370
07470
07400
18009
17480
26002
43203
07009
20007
07559
28045
08002
07009
07009
03500
15004
07610
43340
07002
07701
28013
07560
07008
28006
43005
07011
35100
08036
07590
03503
07749
46023
03581
08034
07800
28020
28046
07009
08860
38660
28020
07610
28014
34001
35138
29620
07001
07014
24009
07015
07458
04001
28020
09470
35660
11405
07160
08014
03500
28108
07800
07410
50001
MADRID
ROQUETAS DE MAR-ALMERIA
CALELLA-BARCELONA
PORT POLLENÇA-MALLORCA-BALEARES
ALCUDIA
GRANADA
ROSES-GIRONA
LOGROÑO-LA RIOJA
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SAN SEBASTIAN-GIPUZKOA
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MADRID
BARCELONA
POL.SON CASTELLO-MALLORCA-BALEARES
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A CORUÑA
PLAYA DE PALMA-MALLORCA-BALEARES
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MADRID
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TARRAGONA
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BARCELONA
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ES MIGJORN-MENORCA
VALENCIA
ALFAZ DEL PI- ALICANTE
BARCELONA
IBIZA
MADRID
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CASTELLDEFELS-BARCELONA
PLAYA AMERICAS-TENERIFE
MADRID
PLAYA PALMA- BALEARES
MADRID
PALENCIA
GRAN CANARIA
TORREMOLINOS-MALAGA
LEON
ALMERIA
MADRID
FUENTESPINA-ARANDA DE DUERO-BURGOS
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JEREZ DE LA FRONTERA-CADIZ
PAGUERA-MALLORCA-BALEARES
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PORT D'ALCUDIA-MALLORCA-BALEARES
ZARAGOZA
COUNTY / STATE
91-5216496
971-281409
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www.solmelia.com
www.grup-soteras.com
www.springhoteles.com
www.arrakis.es
www.hotelesrh.com
www.riazorhotel.com
www.hotelreginamadrid.com
www.pinerohoteles.com
www.hotelesplaya.com
www.playasolhotels.com
www.hoposa.es
www.clubpollentia.com
www.hotelesporcel.com
www.prestigehotels.com
www.pretur.es
www.princess-hotels.com
www.prinsotel.es
www.hotel-europa.com
www.protur-hoteles.com
www.rafaelhoteles.com
www.ramblashoteles.com
summahoteles@summahoteles.com
sunclub@sunclub.es
info@solmelia.com
soteras@grup-soteras.com
spring@step.es
hatlanta@arrakis.es
onofremunar@starhotels.extendnow
reservations.madrid@westin.com
hoteltermes@gruprocblanc.com
central@roc-hotel.es
rtm@rtmhotels.com
rusticae@rusticae.es
sabinahotels@calamillor.com
saintmichel@saintmichel.net
comercial@h-santos.es
hoteltgn@sbgrup.com
info@aheisa.com
info@seasidehotels.com
correo@sercotel.es
serranopalace@serranohoteles.com
servigroup@servigroup.es
sethotels@sethotels.com
sh@sh-hoteles.com
reservas@hotelessidi.es
silken@hoteles-silken.com
info@sirenishotels.com
info@hotelreginamadrid.com
hopi@hopi.es
reservas@hotelesplaya.com
playasol@interbite.com
hoposa@sertel.es
info@clubpollentia.com
alixares@hotelesporcel.com
reservas@prestigehotels.com
hotels@pretur.es
v.negre@princess-hotels.com
prinsotel@prinsotel.es
europa@hotel-europa.com
protur@baleares.com
rafaelhoteles@rafaelhoteles.com
info@ramblashoteles.com
renthoteldir@jumbotours.es
resort@palacehoteles.com
central@hotelesrh.com
reservas@riazorhotel.com
E-MAIL
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BEDS
Q.- Have trends in the British
tourist market changed at all
in recent years?
A.- In recent years, there have
indeed been changes in demand, which
have become more apparent since the
events of 11 September. As of that
date, supply has had to adapt more
quickly to these changes, for example, greater flexibility when it comes
to travelling abroad, especially to
Spain, which has meant that the
rigidity that forced people to spend
seven or eight days in a destination
has been reduced thanks to the creation of low-cost airlines. This
means the stay and the package are
more suited to what the British
tourist wants, and along with this
there has been a very significant
increase in the demand for short
Manuel Butler, director of the Spanish
Tourism Office in London
“The increase in
individual British
tourism means we will
reach 14.5 million
arrivals in Spain this year”
“
Individual
tourism has grown in the
face of the fall registered
in traditional organized
tourism”
stays linked essentially to urban
tourism. There has also been growth,
although on a smaller scale, in rural
tourism, golf tourism…
Q.- What position does Spain
occupy
right
now
on
the
British tourist’s list of preferred destinations?
A.- We’re still the leaders, although
we’ve lost something of our market
share. If a year ago we stood at 42%
of packages sold, we’re currently
around the 39% mark. If we take into
account all journeys, including business trips, Spain as a destination is
joint leader with France. That is to
say, the British market is the main
market for Spain, and it is gaining
more and more ground over the second big market, which is Germany.
WT
M
Q.- What level of movement is
forecast for Spain at the end
of 2002?
A.- The figures we have until the
month of August are positive and we
hope to close the year with
similar results. What’s happened is that there’s been a
The Spanish Tourism Office in London, the first to be opened
overseas, has been promoting Spain, Britain’s favourite tourist
destination, since 1919. This intense work is carried out by a
broad team of professionals at the STO, an effort that has
been recognized and rewarded with four prizes this year from
the main British magazines covering the sector. It is ranked
best tourism office, as its director, Manuel Butler, told Hosteltur with deserved satisfaction. As well as this, Butler also
highlights the positive results forecast for the end of the
year, with approximately 14.5 million arrivals in Spain from the
United Kingdom. This is coupled with the fact that in the first
quarter of the year, due to the general crisis all over the
world, flights were cut to all destinations except Spain, a desvery significant increase in individual tourism, a phenomenon closely
linked to the increase in scheduled
flights to Spain from the United King-
dom, and there’s been a slight fall in
traditional organized tourism. This
fall has been more than compensated
by the increase in individual tourism,
“
There has
been an increase and
diversification in the offer
of air travel between Spain
and the United Kingdom”
which for the end of the year will
give us a slightly positive figure, we
could reach 14.5 million arrivals of
UK residents in Spain.
Q.- How do you rate relations
between the two countries?
A.- Relations between the two countries are excellent. We mustn’t forget that we are in a state of crisis,
and in spite of that, Spain has a very
high share of the British market with
respect to other competing destinations, even in prices. Maintaining and
slightly bettering figures for 2001,
setting a new record, proves that, as
well as market relations, personal
and professional relations between
the British and Spanish tourism sectors are based on mutual trust. And
tion of crisis trust is not something
that usually abounds.
THE SPANISH TOURISM BUREAU OF
LONDON AWARDED
THREE
PRIZES FOR ´THE
BEST TOURISM BUREAU´
The Spanish Tourism Bureau of
London has recently been
honoured as the ‘Best Tourism
Bureau’ by three of the UK
tourism sector’s most important publications (Travel
Weekly, Travel Bulletin and
Selling Short Breaks).
Furthermore, the annual TTG
British Travel Awards, presented by the prestigious
weekly publication, Travel
Trade Gazette, has honoured
the work carried out by the
that’s something we must congratulate ourselves on, because in a situa-
Q.- And as far as connections
are concerned?
A.- As far as connections between
the two countries are concerned, I
think it’s a reflection of what we
talked about earlier, seat capacity on
scheduled flights has increased by
20%, more or less. As well as the
increase in supply, there has also
been diversification, that is to say,
there are more companies offering
scheduled flights between Spain and
the United Kingdom, which can only
strengthen ties. It’s worth pointing
out that during the first quarter, air
connections with Spain increased
when exactly the opposite was happening in other European destinations, because we mustn’t forget
that 11 September caused a very
substantial reduction in flights and
supply. Movement towards Spain didn’t simply remain steady, it actually
increased. This is a tremendously
positive point.
ThefouracesofSpain
beachresorttourism
The Canary Islands, The Balearic Islands, Costa del Sol and Levant
Spain, the world’s second
most popular tourist destination in 2001, surpassed only
by France, is also one of the
world’s leading beach resort
destinations, thanks to a long
list of beaches scattered
throughout the country.
There are magnificent,
impressive beaches on all of
the three coasts whose seas
wash the country: to the
north, with its rugged cliffs
and turbulent waters, and to
the east and south, washed by
the warm, calm waters of the
Mediterranean. But Spain’s
four aces, its best and most
appealing beaches, are the
beaches of the Costa del Sol in
southern Spain, Levant in the
east and the Canary and
Balearic Island archipelagos.
These are the beaches preferred by the tourists who
visit Spain for sun and sand,
most of whom come from the
UK, Spain’s main market of
origin in 2002.
WT
M
The tourist industry has created many
routes in its short yet intense life.
Without a doubt, one of the most appealing of these is the route that follows the
sun. Or perhaps, it would be more precise to say the routes that follow the
sun, as there are more than one; fortunately, the sun does not belong exclusively to any one country or specific
geographical area. Spain, whom Nature
has endowed with outstanding and varied conditions for developing tourism,
possesses one of the best-known and
most appealing of these routes, which
originates in the Balearic Islands
in the Mediterranean, extends
towards the Straits of Gibraltar, includes the Levant coast
and the aptly-named Costa del Sol in
Andalusia, and culminates in the
Canaries, that group of fantasy islands.
A route brimming with sunshine followed by millions of people from the
four corners of the globe year after
year.
ago, its climate is almost unfailingly
invariable and its pleasant, moderate
temperatures vary on average between
18.6º C and 24.6º C. Owing to its
benign climate, an infinite number of
sports of all kinds can be practised in
Gran Canaria, from cycling to water
THE CANARY ISLANDS
To call the Canary Islands the Land of
Everlasting Sun is no exaggeration, as
the sun is the protagonist there 365
days a year, which one visit to the
Canary Islands suffices to corroborate.
From a touristic standpoint, Gran
Canaria and Tenerife are the two most
important of the seven islands the
archipelago comprises.
sports, including hikes along unspoilt
rural footpaths and roads and other
activities such as bungee-jumping.
Gran Canaria has 236 kilometres of
coastline with sandy beaches predominating in the southeast, the setting of
the incomparable Playa del Inglés and
Maspalomas Dunes. Rocky cliffs predominate to the west and southwest,
while two types of coastline alternate in
the north and northeast, offering a wide
variety of sandy beaches and rocky
coves sprinkled with sand.
Gran Canaria
Gran Canaria is noted for its diversity,
summed up in its great natural and biological resources, growing agri-tourism
offer, wide variety of activities ranging
from cultural events to water sports,
consolidated offer for congresses and
conventions, beaches and rocky coastline, together with an incredible interior landscape which tourism has yet to
discover. Like the rest of the archipel-
Tenerife
Tenerife is well known internationally
as the Island of Eternal Springtime. Its
geographical location merits it a place in
an imaginary band circling the globe of
the world’s most privileged tourist settings and proves the reality of this nickname. Tenerife’s dominant trade winds,
its mountains and the Canary Island’s
cool water currents are responsible for
the invariably warm temperatures of
its coastal waters, at times even
warmer than the air temperature. In
general, the Island’s climate is mild,
temperate and moderate all year round.
There are no periods of intense cold or
blistering heat. Average temperatures
vary between 17 and 18º C in winter
and 24 and 25º C in summer. These are
very general and relative temperatures, applicable especially in the
coastal areas where tourist resorts and
attractions are located.
Tenerife is the largest of the Canary
Islands and despite its small area, 2034
square kilometres, possesses a surprising ecological diversity which results
from its special environmental condi-
Reaching 3718 metres above sea level,
Teide Peak is the highest summit in
Spain. This strato-volcanic structure
rests
on
an
ancient,
gigantic
crater–shaped depression configured by
two semi-craters separated by the
Roques de García. The crater known as
Las Cañadas takes its name from the
park’s most typical structure: la Cañada, a sedimentary plateau normally situated at the foot of the crater walls.
The origin of Circo de Las Cañadas still
arouses controversy among geologists.
There are different hypotheses, such as
explosion, erosion, cave-ins and great
earth movements. Until the 1990’s, the
most generally accepted theory was the
cave-in hypothesis as the fundamental
cause, which meant that a crater with
Gran Canaria and Tenerife.
tions. Its rocky mountains modify the
Canaries’ general climatic conditions,
producing a rich variety of local microclimates.
Tenerife’s volcanic soil
endows the landscape with singular
properties all its own.
two sub-craters, one east and one west,
separated by the Roques de García and
formed by cave-in and collapses; the
present structure of the impressive
strato-volcano Teide – Pico Viejo was
formed on the southern side of the
crater of Las Cañadas at a later date.
Teide National Park
Rising to an average of over 2000
metres, Teide National Park offers one
of the most spectacular examples of
volcanism in the world.
Created in
1954 in recognition of its volcanic and
biological singularity, its slightly over
thirteen and a half hectares make it the
Canary Island’s largest national park. In
1989, the Council of Europe awarded the
park its highest ‘A’ category European
diploma. In 1994, this European Diploma was extended until 1999.
BALEARIC ISLANDS
Without a doubt, the Balearic Islands
have become the most important tourist
destination in the western Mediterranean. With a land area of slighter
over 5000 square kilometres, its 1238
kilometres of coastline abound with
excellent beaches and inviting and picturesque coves. From the rugged peaks
of the Tramuntana mountains in Mallorca, diverse variety of habitats in the
Albufera nature park in Grau, Mahon in
Menorca, enchanting landscape of Las
Salinas in Ibiza, to the long stretches of
sandy beach in Formentera, the geography of the Balearic Islands cannot be
savoured in a hurry. Each one of the
Balearic Islands is a micro-cosmos with
its own personality, a space endowed
with singularity, which is why millions
of tourists choose to spend their holidays in these islands year after year.
Mallorca
Approximately forty percent of the
area in Mallorca, called the Island of
Calm, is protected. Included are the
Albufera, Dragonera and Mondragó
nature parks, as well as the national
park of the islet of Cabrera. Furthermore, the entire Tramuntana mountain
range, which runs north to south along
the coast filling the horizon with an
incomparable play of colour, enjoys
maximum environmental protection.
Mallorca contains all the variety capable of charming the human eye. The long
sandy beaches in the southeast, foremost among them El Trenc and several
others neighbouring beaches, the
charming villages of the interior, the
capacity to astonish that the island
maintains are still unknown to those who
have succumbed to a stereotype image
of sand and sea. Not that these are lacking for visitors’ rest and relaxation, but
they deserve to be complemented by a
complete and comprehensive vision of
Mallorca, the real, unknown Mallorca.
Palma de Mallorca
Palma de Mallorca, capital of the
autonomous community of the Balearic
Islands, is located on the Bay of Palma,
in the southeastern part of the island.
Its average annual temperature is 16.8
ºC and annual rainfall measures 450
litres per square metre. 41% of the
Balearic’s population and 54% of Mallorca’s population is concentrated in
Palma. Founded in 122 AD by Quinto
Cecilio Metelo, who named it Palma, its
city limits expanded in the tenth century as a result of the impulse it received
from its Muslim governor, Isam alJawlani. During the 14th and 15th centuries, the city enjoyed an era of great
splendour thanks to its commercial
activity and its main monuments date
from this time. Palma’s medieval layout was preserved almost intact until
the 19th century when the city walls
were torn down (1872), several disentailed convents were turned into plazas
and outlying neighbourhoods were built
beyond the boundaries of the old walls
(El Molinar, La Soledad, Los Hostales,
Son Espanyol and Santa Catalina). After
1901, work was begun on a new district
and in the second half of the last centu-
ry, the city grew along its waterfront
(Paseo Marítimo) and the new district
expanded along the lines established at
the beginning of the century. As well as
its historical and cultural attractions,
the city of Palma offers its visitors
charming beaches located to the southeast (El Molinar, Can Pastilla, El Arenal)
and southwest (Cala Mayor, Palmanova
and Magalluf).
Minorca
Minorca, the easternmost Balearic
island, seduces all who know it, as it
maintains intact its rich natural and cultural heritage, the essence of pure
Mediterranean charm. With a surface
area of only 700 square kilometres, it
is an inviting island in which man feels
totally integrated, in which no point is
far away. The diversity and purity of
its touristic resources makes it the ideal spot for rest, relaxation and recreation. Its secluded coves, serpentine
natural harbours, light and beauty of its
Ibiza.
Mallorca.
WT
M
landscape, skill with which its artisans
make leather articles, costume jewellery, Mahon cheeses, gin and lobster
stew are traditions that the Minorcans
have known how to maintain down
through the centuries.
The Island’s great natural, ecological
and environmental merit prompted
UNESCO to declare it a Biosphere
Reserve in 1993 and include it in a
unique worldwide network of enclaves.
A symphony of colours, nuances and
tonalities, the Island’s northern
landscape (tramuntana) is made
up of rolling hills separated by
wide valleys which open onto
superb beaches such as La Vall and Cala
Pregonda and singular geological formations such as Cap de Favàritx. In the
south (migjorn), a limestone platform
criss-crossed by narrow ravines from
north to south leads to tourist beaches
such as Cala en Porter and Cala Galdana,
and unspoilt coves such as Son Saura,
Cala en Turqueta, Macarella and es
Talaier.
Ibiza
Ibiza, or Eivissa, as it is officially
called in Catalan, is a land of sun and
frontiers - an amalgam of culture and
names. All the different peoples who
passed through Ibiza for four thousand
years left their mark on this island,
making it a harmonious Babel. It was the
White Island and the Island of Pines to
the Greeks, Ebussus to the Carthaginians, Ibosim to the Phoenicians and the
Hippie Island in the 1960’s. Ibiza and
Formentera make up the Pitiusas Islands
of the Balearic archipelago. Geographically, Ibiza is the southernmost of the
islands, the closest to the Spanish mainland, and the third largest island in the
archipelago, measuring 541 square kilometres. A land of contrasts and diversity, it balances the most absolute
avant-garde and modernity with the
heartbeat of cultural wealth and history, qualities which prompted UNESCO to
declare it World Heritage Site in 1999.
Crossroads of civilisations, strategic
point in Mediterranean navigational
routes linking east and west, its
medieval and renaissance walls made
Ibiza and Dalt Vila the best-defended
stronghold in the Mediterranean.
Cosmopolitan and bohemian, Ibiza conserves the hippie style of the late sixties in its street markets. New Ibizan
handicrafts emerge predominantly in
fashion, leather goods, ceramics, fine
and costume jewellery and is promoted
through various shows and sales fairs.
Adlib, Ibiza’s own fashion, is perhaps
its most well-known exponent, an
example of a phenomenon that emerged
spontaneously and which has consolidated its position over time...
Formentera
Formentera, the southernmost, smallest and least populated of the Balearic
Islands, with its marked personality and
charm is both separated and linked to
Ibiza only 12 miles away by the maritime lane Es Freus. Formentera has
been permanently settled for only three
hundred years. It maintains the spectacular beauty of its well-conserved
natural setting, magnificent crystalline
beaches and unvaryingly placid atmosphere such as can be found in ses Illetes
and Llevant. The definite and authentic
character of Formentera’s landscape
captivates its visitors, with its ancient
and important salt mines to the north,
two large natural salt-water pools
(Estany des Peix and Estany Pudent) and
two hills, Cap de Barbària to the south
and the Sa Mola plateau to the east,
ringed by cliffs.
Sa Talaiassa, the
island’s highest point (192 metres), is a
privileged spot from which virtually the
entire island and the islets situated
between Formentera and Ibiza can be
seen, weather permitting.
COSTA DEL SOL
The 161-kilometre long coastline of the
Costa del Sol is in the province of Malaga, in the western half of Mediterranean
Andalusia in southern Spain. Malaga
occupies a surface area of 7276 square
kilometres and is ringed by the
provinces of Granada, Cordoba, Seville
and Cadiz.
The Costa del Sol is a touristic jewel
sparkling in the sun of Andalusia, with
its white villages and whitewashed
houses; it is the province of Malaga’s
richest, most highly prized and most
universal patrimony. There are few
areas in the world that can boast of having 161 kilometres of coastline with the
best beaches, secluded coves and
largest number of recreational ports on
the Spanish coast, to the delight of
lovers of fishing and scuba diving, all
concentrated in such a small space from the village of Manilva in the west
to Nerja in the east.
There are those who claim with justification that the dozens of splendid beaches on the Malaga coastline, together
with its climate, are its main tourist
resource and that thanks to this combination of sea and sun, the Costa del Sol
has become Europe’s most complete
tourist destination. It is the spot chosen
by the majority of national and international tourists owing to its wide array
of activities, such as sunbathing, swimming, sports ranging from underwater
swimming to scuba diving, windsurfing
to sailing, motor boating to fishing or
simply enjoying life in any of the many
informal beach stalls which dot the
shores, savouring fried fish, succulent
shellfish or plain sardines grilled on a
spit while quaffing a well-chilled beer,
with one’s feet practically in the water.
The following are the best-known and
most popular beaches, perfectly supplied with medical and sanitary services, public showers, informal beach
stalls and restaurants, areas with beach
loungers, water sports, volleyball nets
and posts, car parks, docks for recreational crafts, paddleboats etc: Cala de
Maro, Burriana, Carabeo, Balcón de
Europa, El Salón and Playazo in Nerja;
Calaceite, El Peñoncillo, El Faro and Ferrara in Torrox-Costa; Mezquitilla in
Algarrobo; Paseo Marítimo de Torre del
Mar in Vélez-Málaga; Rincón de la Victoria and the neighbouring beaches of Cala
del Moral; El Palo-Pedralejo, Paseo
Marítimo-Malagueta, Paseo Marítimo
Antonio Machado, Huelin-Misericordia
and Golf Club in the city of Malaga; los
Alamos-Playamar-Bajondillo and La
Carihuela-Montemar in Torremolinos;
Malapesquera, Santa Ana, Maites and La
Marbella.
Víbora in Benalmádena-Costa; Carvajal,
Los Boliches, Las Gaviotas, Paseo Marítimo and El Castillo in Fuengirola; Calahonda, Butibamba and El Chaparral in
Rada, El Cristo, El Padrón, El Castor,
Puerto Plata, Costa Natura, Chullera,
Salada Vieja and Arroyo Vaquero in
Estepona, and Sabinillas in Manilva.
LEVANT
The Spanish Levant is made up of the
communities of Valencia and Murcia,
washed by the warm, placid waters of
the Mediterranean. Its long stretch of
coastline, beaches and small coves is
one of the best in Spain and one of the
best known in Europe. Quiet, secluded
beaches - impressive and majestic.
Hundreds of kilometres of the best
beaches in Europe. Costa Blanca,
Benidorm, Valencia Terra i Mar, Castellón, Costa Azahar, Murcia...all located
on the same coast which further south in
Andalusia becomes the Costa del Sol.
Benidorm.
Mijas-Costa; Artola, Las Chapas, Los
Monteros, Fontanilla, del Faro and
Venus, Nueva Andalucía, Río Verde,
Guadaiza, Los Cármenes, El Rodeo and
San Pedro de Alcántara in Marbella; La
The Community of Valencia
Geographically, the Community of
Valencia is divided into two parts: the
interior and the coast. The former is
characterised by the rocky mountains
which form part of the Iberian
Cordillera and the Subbética mountain
range. The latter is characterised by
coastal plains, predominantly made up
of low, fine, sandy beaches and coastal
lagoons and marshes, some of which
have been drained. The highest points in
Valencia are Salinas Point, Cape Irta,
Cape Oropesa, the Columbrete Islands
(of volcanic origin, declared nature
parks in 1998), the Benavides Ravine,
Golas de Estany, Colomer and Palos, the
highly popular beaches of Canet, Puig,
Natzaret, Pinedo, Saler and others in
close proximity to the city of Valencia,
Cullera Point (facing the small island of
Peñeta del Moro), Xeresa, Oliva,
Gandía, Venecia, Piles, Almadraba
Point, Cape San Antonio, Cape la Nao,
Ifach Crag, Cape Las Huertas, Bay of
Alicante, Cape and Bay of Santa Pola and
Cape Cervera.
Alicante
The most famous beaches in eastern
Spain can be found in Alicante. These
beaches with their fine sand are
endowed with all the infrastructures
required to guarantee a pleasant stay
for visitors. Without a doubt, the best
among them are the broad and quiet Saladar beach, Postiguet beach, located
right in the centre city, discreet
Albufereta beach, six-kilometre-long
San Juan beach, considered the very
best of all Levant’s beaches and
Guardamar beach, 11 kilometres of fine
sand and dunes, some of them secluded
Characteristics of supply
18-hole courses are the most common
on the whole, above all in those
regions that already attract many
tourists. On the other hand, in Green
Spain the courses are usually 9 holes.
The vast majority of courses are privately owned (90%). The seasons are
especially significant in the golf
tourism industry because it is an
activity that takes place in the open
comes mainly from foreign golfers,
while in Madrid and Barcelona, considerable local demand is enough to
keep the greens busy.
According to surveys, practically all
managers and directors of golf courses (90%) are in favour of building
more courses to satisfy demand. A
request that is often repeated refers
to the creation of municipal golf
courses on rural terrain or disused
land that would help to extend the
sport and increase its popularity. It is
worth remembering that the average
customer spends around 25 euros on
G O L F :
promotion of golf is a problem of
political will. There are no insurmountable obstacles in our regulations
to prevent the construction of golf
courses, except for projects being
carried out on especially protected
land where building is prohibited, in
which case the Spanish Supreme Court
intervenes (1977). In fact, in regions
that had passed legislation limiting
development
(Navarre
and
the
Balearics), they are now allowing new
projects to go ahead on plots that are
not classified as development land. On
land earmarked for development, pri-
Spain´s money on quality
WT
M
air and in natural surroundings. Here
the weather, the fine weather, is the
predominant factor. That is why the
periods of greatest business activity
are concentrated in the spring and
summer, which can extend to other
months in areas with milder climates:
the Costa del Sol, Cadiz and the
Canaries, which has its high season in
winter. On Spanish golf courses, 80%
of domestic users are people that live
in the same region as the facilities on offer. However, in
tourist
regions,
demand
each visit to the golf course, and that
the average annual turnover of this
kind of business concern is just under
2 million euros.
Guide to building golf courses
The General Secretariat of Tourism in
Spain has released a guide especially
aimed at municipalities, property
developers and investors that could be
interested in building a golf course.
The guide points out that, as far as
legal aspects are concerned, it must
be taken into account that the public
vate promotion is non-existent
because of the cost of the terrain, and
the public authorities are under no
obligation to do more than what their
policy on the issue of sports facilities
dictates. For golf facilities to develop,
then, above all public golf courses, a
change of mentality is required on the
part of some political parties and
social groups that see golf as a very
expensive, elitist sport that has a
enormously negative impact on the
environment. Under current legislation, the effects any activity might
have on the environment are calculated according to the resources it consumes: water, energy, land, infrastructure and the waste it produces.
In the case of golf courses, property
developers have been persuaded to
bear in mind something that society
itself demands of them: that those
responsible for pollution should foot
the bill. Seen from a perspective
where what is economical is also ecological and what is ecological, economical, golf courses must participate
in the conservation of the environment and in promoting improvement;
they must also participate in restoring damaged areas; use recycled
water; take painstaking care with the
plants and animals in the area and
encourage new arrivals; and use all
technological means available to
ensure minimum impact on the natural
surroundings.
Golf and Profitability
The major problem, the most common
misdeed as far as golf projects are
concerned, is that they are a front for
land speculation, for investment in
property. Wherever there is a golf
course, it generates such a sensation
of quality of life that it attracts many
people drawn by the picture postcard
scenes of the course and its surroundings as a place to live, a greater
attraction than the sport itself. In
fact, the vast majority of people that
buy a home on the edge of a golf
course do not play. Speculation has
caused more than one central European golfer to boycott some courses
on the coast of Andalusia where the
amount of housing on offer has
increased to the point that players can
hear neighbours’ shouting and conversations between balconies from the
greens. This is led some tour operators to withdraw these courses from
their brochures. Instead of a golf
course, they are more like the public
park of a housing complex where it is
also possible to play golf.
Nowadays, golf courses are a sound
investment, good business, but only
when they are managed by professionals. A public course is also a good
investment, both if it is financed by
public funds or by a hotelier that is
willing to participate in the project in
return for a reconsideration of the
status of the land. There are also private property developers working on
public land in exchange for being
awarded management concessions.
Whatever the case, an 18-hole course
requires an estimated investment of
between 2.5 million and 8.5 million
euros, depending on various factors.
In this sense, it is worth remembering
that a local council can make golf
available to the public without having
to build an 18-hole course. Pitch and
putt, rural courses and recreational
areas are currently in vogue throughout Europe. The investment required
can be as little as 120,000 euros. In
any case, research carried out by
specialized golf and golf tourism consultants coincide in that courses are
good business. Publicly backed courses are beginning to emerge and are
having a positive economic and social
impact. They provide a solution for
agricultural land that has fallen into
disuse and encourage tourism in the
interior and in rural areas. They represent the international golf tourism
on offer. And, above all, they are a
business venture for property developers and hoteliers thanks to the
added attraction that golf gives their
projects.
GOLF AND HOTELS
Golf in Lliria, Valencia
Three tourist projects have been
approved in Lliria (Valencia), including
an 18-hole golf course. The plans represent a total investment of 24 million
euros and will create 500 jobs.
The holiday complex will be located
between the municipalities of Lliria
and Benissano and includes the construction of a maximum of 2,200 luxury houses, with 325,000 square
metres of woodland and a budget of
more than 24 million euros. The company has made the commitment to set
aside more than 1.6 million euros to
increasing services of general urban
interest.
Majorca and the Marriott
Marriott International’s golf course at
Son Antem, in the resort of Mallorca
Marrito Son Antem, is working to
capacity (the first part opened in
1994). The project is fruit of a joint
venture between a Majorcan family,
the Cristoforettis, and the American
multinational. The Son Antem golf
course runs for 6,325 metres, the
gentlemen’s slope is 130/72.6,
ladies’ 123/72.7, par 72. The new
course, named the West Course, was
opened in 2001 and runs for 6,542
metres, the gentlemen’s slope is
130/72.6 and the ladies’ 127/73.6,
par 72.
Hotel Oasis Islantilla
Hotel Oasis Islantilla is one of a series
of establishments that together make
up Atlantee Golf, an initiative backed
by the Andalusian regional government. The aim is to promote golf in the
Cooperativa Olecolay M-Capital, as
well as Vallehermoso Unicaja and
Cajasur). Investment in the establishment exceeds 12 million euros, it has
180 rooms on 10,000 square metres
of land. The golf course has 18 holes,
two putting greens and a club house,
which has required an investment of
around 7.2 million euros.
three Andalusian provinces that face
the Atlantic: Huelva, Seville and
Cadiz.
The initiative includes 10 of the best
golf courses, as well as nine hotel
complexes in the area. Atlantee Golf
(Andalucia Atlantica Golf Clubs) has a
web site, www. atlantee-golf.com,
where you can book green fees and
starting times at any of the participating courses. In the case of the
Oasis Islantilla, for example, it provides information on facilities, services and prices. The Oasis Islantilla is
part of the Islantilla holiday home
complex, very close to three of the
courses participating in the Atlantee
Golf initiative: the 27-hole Islantilla
Golf Resort, the 18-hole Isla Canela
Golf and Golf Nuevo Portil, also 18
holes.
WT
M
Marina de Cope in Murcia
The regional government in Murcia
has plans to develop the areas of
Marina de Cope and Covaticas, on an
unspoilt stretch of coastline between
Mazarron and Aguilas, where it wants
to build 30 hotels and 8 golf courses.
The idea is to reclassify 2,000
hectares of agricultural and rural land
in Marina de Cope and a further 800 in
Covaticas as a development area. A
huge complex, with five golf courses
and a marina, is planned for the first
site. There will be further three
courses on the second site.
Between them, they will be
served by some 30 hotels
CRUISES: SILVERSEA
CRUISES
Silversea Cruises is promoting a Thematic Cruise
initiative for golf enthusiasts on board the company’s ships or in the
ports they dock in. The
thematic cruises have
been especially designed
for golf lovers, both
beginners and professionals, who can play more
than eight golf courses in
15 days in Oceania,
Ireland, Spain, the
Caribbean, South
America, and beyond. The
Silversea golf package
includes: airport transfers, buggies, meals and
refreshments, entry fee
to competitions, towels,
balls and a golf test, as
well as English guides if
required. Equipment can
(with room for 9,000 guests), as well
as a further 8,000 places in holiday
apartments.
Antequera Golf
Antequera Golf is a four-star complex
run by Hotel Antequera SA, which is
formed by several companies (Sola de
Antequera, Lactea de Antequera,
Nueva Entrerríos in Málaga
Nueva Entrerrios SA will invest
around 180 million euros in the construction of an 18-hole course, a four
or five-star hotel and 800 holiday
homes in Mijas (Malaga). Entrerrios is
a professional, 18-hole course that is
maintained using recycled water. The
circuit has been designed by the same
team that produced Valderrama and
will be a par 72. It will cost around 12
million euros to complete. Nueva Entrerrios SA’s initiative is to develop a
top quality establishment located in
1.2 million square metres of terrain.
The complex forms part of Valle del
Golf, taking in around 10 million
square metres in an area of Mijas that
already has four golf courses and
plans for a further two, in addition to
the project already mentioned.
NH
with
La
Reserva
in
Sotogrande
NH Hoteles, which owns more than
94% of Sotogrande SA, has launched
La Reserva, a new project set in more
than 500 hectares of land. The first
phase of development, currently in
progress, consists of 150 individual
plots surrounded by golf courses and
30 houses, and has been on sale since
February. La Reserva will also include
a private golf club with an 18-hole
course, which is well on the way to
completion. Total investment in this
first phase will amount to 30 million
euros. Another 18-hole course is at
the planning stage.
Baviera golf, hotel and housing
Baviera Golf has the first nine holes of
what will be an 18-hole course in
Axarquia Velez Malaga. Investment
includes a hotel, a shopping area and
1,900 houses. Work on the nine
remaining holes should end within a
matter of months. With a total surface
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LEON CLUB DE GOLF “EL CUETO”
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CAMPO MUNICIPAL DE GOLF “ISLA DOS AGUAS”
CAMPO DE GOLF DE SALAMANCA
CAMPO DE GOLF VILLAMAYOR
CLUB DE GOLF DE BEJAR
CLUB DE GOLF VILLA DE CUELLAR
EL TIRO CLUB DE CAMPO
VALDORROS CLUB DE GOLF
VALDEMAZO CLUB DE GOLF
EL ESPINAR CLUB DE GOLF
ESCUELA DE GOLF LOS ANGELES DE SAN RAFAEL
CLUB DE GOLF LA DEHESA DE MORON
NAVAGRULLA CLUB DE GOLF
AVILA
AVILA
AVILA
BURGOS
BURGOS
BURGOS
BURGOS
BURGOS
LEON
LEON
LEÓN
PALENCIA
SALAMANCA
SALAMANCA
SALAMANCA
SEGOVIA
SEGOVIA
SEGOVIA
SEGOVIA
SEGOVIA
SEGOVIA
SORIA
SORIA
18
9
9
18
9
9
9
9
9
18
9
9
18
18
9
9
6
9
9
9
9
9
9
983 290784
920 353276
920 298040
920 220025
947 171214/16
947 380700
947 131155
947 560969
947 289716
987 695129
987 303400
987 225683
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923 329101/00
923 160068
923 410550
921 142158
921 471733
921 142158
921 121380
921 182542
921 128174
975 306075
975 376322
Apartado 1005 - 39080 SANTANDER
comite@realgolfdepedrena.com
golf_bonillo@inicia.es
pmd@pmdpalencia.com
club@salamancagolf.com
pas@mrs.eurart.es
dehesa@wanadoo.es
GOLF COURSES
GOLF COURSE
PROVINCE
HOLES
TEL +34
E-MAIL
CLUB DE GOLF ENTREPINOS
ALDEAMAYOR CLUB DE GOLF
CLUB DE GOLF LA GALERA
LOS MAILLOS CLUB RUSTICO DE GOLF
CLUB DE GOLF BOCIGAS
CAMPO DE GOLF DE VILLARRIN
VALLADOLID
VALLADOLID
VALLADOLID
VALLADOLID
VALLADOLID
ZAMORA
18
9
9
9
9
9
983 590511
983 552463
983 331977
983 219181
983 626047
980 580189
entrepinos@futurnet.es
aldeamayor@hotmail.com
- CATALUÑA
• FEDERACIÓN CATALANA
CALDES INTERNATIONAL GOLF COURSE
CLUB DE GOLF CAN BOSCH
CLUB DE GOLF LA MOLA
CLUB DE GOLF LLAVANERAS
CLUB DE GOLF “MASIA BACH”
CLUB DE GOLF MONTBRU MOIA
CLUB DE GOLF SAN CUGAT
CLUB DE GOLF TERRAMAR
CLUB DE GOLF VALLROMANES
CLUB DE GOLF VILACIS
GOLF LA ROQUETA
GOLF MONTANYA
GOLF SANT JOAN
REAL CLUB DE GOLF “EL PRAT”
CLUB DE GOLF ANGEL DE LLORET
CLUB DE GOLF CAMPRODON
CLUB DE GOLF COSTA BRAVA
CLUB DE GOLF DE GERONA
CLUB DE GOLF DE PALS
CLUB DE GOLF PERALADA
EMPORDA GOLF CLUB
FONTANALS DE CERDANYA
GOLF D’ARO
GOLF SERRES DE PALS
P.G.A. GOLF DE CATALUÑA
REAL CLUB DE GOLF DE CERDAÑA
TORREMIRONA
ARAVELL GOLF ANDORRA
CLUB DE GOLF PORT DEL COMTE
CLUB DE GOLF RIBERA SALADA
RAIMAT CLUB DE GOLF
CLUB DE GOLF BONMONT TERRES NOVES
CLUB DE GOLF COSTA DORADA-TARRAGONA
CLUB DE GOLF LA GRAIERA
CLUB DE GOLF REUS AIGÜESVERDS
CLUB DE GOLF SANT JORDI
CLUB DE GOLF OSONA-MUNTANYÀ - EL BRULL
GOLF PLANA DE VIC
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
BARCELONA
GERONA
GERONA
GERONA
GERONA
GERONA
GERONA
GERONA
GERONA
GERONA
GERONA
GERONA
GERONA
GERONA
LERIDA
LERIDA
LERIDA
LERIDA
TARRAGONA
TARRAGONA
TARRAGONA
TARRAGONA
TARRAGONA
BARCELONA
BARCELONA
18
9+9
9
18
18
9
21
18
18
9
9
18
9+9
36
18
9
18
18
18
18 + 3
27
18
18 + 9
18
18
18 + 9
18
18
9
9
9
18
18
9+9
18
9
18
93 4145262
93 8626265
93 8663096
93 7300516
93 7926050
93 7448251
93 2077222
93 6743908/58
93 8940580/2043
93 5729064
93 8126264
93 8331328
93 8840170
93 6753050
93 3790278
972 365416
972 130125
972 837150
972 171641
972 636006
972 538287/8
972 760550
972 144374
972 826900
972 637375
972 472577
972 141408 / 1040
972 553737
973 360066
973 480950
973 481617
973 737539/40
977 818140/29
977 653361
977 168032
977 752725
977 493277
93 8840170
630 584894
catgolf@catgolf.com
axis@omeganet.es
oficina@clubgolfcanbosch.com
- COMUNIDAD VALENCIANA
• FEDERACIÓN DE LA COMUNIDAD VALENCIANA
ALENDA GOLF CLUB
ALICANTE GOLF
CLUB DE GOLF BONALBA
ALICANTE
ALICANTE
ALICANTE
18
18
18
96 3935403
96 5620331
96 5152043
96 5955337
CLUB DE GOLF DON CAYO
CLUB DE GOLF IFACH
CLUB DE GOLF JAVEA
CLUB DE GOLF LA SELLA
CLUB DE GOLF VILLAMARTIN
EL PLANTIO
VILLAMARTIN II (Las Ramblas de Orihuela)
REAL CLUB DE GOLF CAMPOAMOR
GOLF & COUNTRY CLUB LA MARQUESA
LA FINCA
LAS RAMBLAS
CLUB DE CAMPO DEL MEDITERRANEO
CLUB DE GOLF COSTA DE AZAHAR
PANORAMICA GOLF & COUNTRY CLUB
CAMPO DE GOLF EL SALER
CAMPO DE GOLF OLIVA NOVA
CLUB DE GOLF EL BOSQUE
CLUB DE GOLF ESCORPION
CLUB DE GOLF MANISES
ALICANTE
ALICANTE
ALICANTE
ALICANTE
ALICANTE
ALICANTE
ALICANTE
ALICANTE
ALICANTE
ALICANTE
ALICANTE
CASTELLON
CASTELLON
CASTELLON
VALENCIA
VALENCIA
VALENCIA
VALENCIA
VALENCIA
9
9
9
18
36
18 + 9
18
18
18
18+1
18
18
9
18 + 3
18
18
18
18
9
965 848046
96 6497114
96 5792584
96 6454252
96 6765170
965 189115
96 5322011
96 5320410 / 050
96 6714182
96 5967058
96 5322011
964 321227
964 280979
964 493072
96 1610384/1186
96 2857666
96 1808000
96 1601211/96 169 0210
96 1534069
- EXTREMADURA
• FEDERACIÓN EXTREMEÑA DE GOLF
DON TELLO CLUB DE GOLF DE MERIDA
GOLF DEL GUADIANA, S.A.
NORBA CLUB DE GOLF
9
18
18
927 21437
924 123038
924 448188
927 231441
feexgolf@arrakis.es
BADAJOZ
BADAJOZ
CACERES
- GALICIA
• FEDERACIÓN GALLEGA
CLUB DE GOLF DE LA CORUÑA
CLUB DE GOLF VAL DE ROIS
REAL AERO CLUB DE SANTIAGO
CLUB DE GOLF DE LUGO
MONTEALEGRE CLUB DE GOLF, S.A.
CAMPO DE GOLF BALNEARIO MONDARIZ
CLUB DE GOLF RIA DE VIGO
GOLF DE MEIS
GOLF LA TOJA
REAL AERO CLUB DE VIGO
LA CORUÑA
LA CORUÑA
LA CORUÑA
LA CORUÑA
LUGO
ORENSE
PONTEVEDRA
PONTEVEDRA
PONTEVEDRA
PONTEVEDRA
PONTEVEDRA
981 229618
981 285200/4786
981 810864
981 954910/11
982 176314
988 301594
986 656200
986 327051
986 680533
986 730158
986 486645
fggolf@la-red.com
18
9
9
9
9
18
18
18
9
9
club@golfllavanes.com
masia@ctv.es
golfsc@teleline.es
info@golfsotogrande.com
cgvallromanes@cempresarial.com
golf.montanya@teleline.es
golfsenorio@axarnet.com
rcgpelprat@logiccontrol.es
info@golfcostabrava.com
golfgirona@infoservei.es
golfpals@grn.es
empordagolfclub@ctv.es
fantanals@fonenet.es
golfdaromasnou@retemail.es
info@golseresdepals.com
pgacata@teleline.es
torremirona@retemail.es
secretaria@aravellgolfandorra.com
info@bonmont.es
golfcdt@teleline.es
alendaclub@retemail.es
clubgolf@alicantegolf.com
golfbonalba@golfbonalba.com
gbonalba@abaforum.es
doncayo@ctv.es
p32597@autovia.com
javeagolf@ctv.es
lasella@arrakis.es
golfvillamartin@ole.com
elplantio@setemail.es
enavarretes.golfvilla@nexo.es
golfmarquesa@ctv.es
caddie@golframblas.com
club@ccmediterraneo.com
golfazahar@infoesnet.com
golf@panoramicagolf.com
saler-golf@parador.es
golf@chg.es
info@elbosquegolf.com
golfmanises@factoryw.com
golfmondariz@infonegocio.com
riadevigo@riadevigogolf.com
golflatoja@eresmas.com
raclubvigo@wanadoo.es
GOLF COURSES
GOLF COURSE
PROVINCE
HOLES
TEL +34
E-MAIL
- MADRID
• FEDERACIÓN DE GOLF DE MADRID
CAMPO DE GOLF BASE AEREA DE TORREJON
CAMPO DE GOLF DE SOMOSAGUAS
CASINO CLUB DE GOLF RETAMARES
CDM “LA DEHESA”
CENTRO DEPORTIVO BARBERAN
CLUB DE CAMPO VILLA DE MADRID
CLUB DE GOLF ENCINAR
CLUB DE GOLF LAS REJAS GOLF MAJADAHONDA
CLUB DE GOLF LOMAS-BOSQUE
CLUB DE GOLF OLIVAR DE LA HINOJOSA
CLUB DE GOLF Y DEPORTES - GOLF SCRATCH S.L.
CLUB JARAMA R.A.C.E.
CLUB LAS ENCINAS DE BOADILLA
CLUB VALDELAGUILA
GOLF LA DEHESA
GOLF LA MORALEJA
GOLF PARK ENTERTAIMENT
LA HERRERIA CLUB DE GOLF
NUEVO CLUB DE GOLF DE MADRID
PALACIO DEL NEGRALEJO
REAL CLUB DE LA PUERTA DE HIERRO
REAL SOCIEDAD HIPICA ESPAÑOLA CLUB DE CAMPO
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
MADRID
91 5567134
91 6603739
91 3521647/48/49
91 6202540/58
91 5090125
91 5090059
91 5502010/16/22
91 8674516
91 6347930
91 6167500
91 7211889
91 6637032
91 6570011
91 6322691
91 8859659
91 8157022
91 6500700
91 6614444
91 8905111
91 6300820
91 6690422
91 3161745
91 6571018
alfonso@fedgolfmadrid.com
18
9
18 + 9
9
9
36
9
18
18 + 9
18 + 9
9
18 + 9
9
9
18
18
9
18
18
9
36
36
- MURCIA
• FEDERACIÓN DE GOLF DE LA REGIÓN DE MURCIA
LA MANGA CLUB
CLUB DE GOLF ALTORREAL
CLUB DE GOLF TORRE PACHECO
MURCIA
MURCIA
MURCIA
54
968 284832
968 175000
968 648144
968 585111
- NAVARRA
• FEDERACIÓN NAVARRA DE GOLF
CLUB DE GOLF C. DE GORRAIZ
CLUB DE GOLF ULZAMA
SEÑORIO DE ZUASTI GOLF CLUB
PAMPLONA
NAVARRA
NAVARRA
NAVARRA
18
18
18
948 210132 • Fax: 948 241051
948 337073
administración@golfgorraiz.es
948 305162/5471
jripa@lesein.es
948 302900
- PAIS VASCO
• FEDERACIÓN VASCA
GUIPUZCOA
CLUB DE GOLF DE LARRABEA
IZKI-GOLF
ZUIA CLUB DE GOLF
REAL GOLF CLUB DE SAN SEBASTIAN
REAL NUEVO CLUB DE SAN SEBASTIAN BASOZABAL
CLUB DE CAMPO LAUKARIZ
REAL SOCIEDAD DE GOLF DE NEGURI
ALAVA
ALAVA
ALAVA
GUIPUZCOA
GUIPUZCOA
VIZCAYA
VIZCAYA
943 293508
18
18 + 9
9
18
9
18
18
945 465482
945 378262
945 403290
943 616845/46
943 467642
94 6740858
94 4910200
efernanp@cajamadrid.es
cdm.dehesa.golf@ext.mde.es
deportes.ccvm@retemail.es
industonica@jet.es
sotoonce@jet.es
lomas-bosque@infonegocio.com
clubgolfolivar@elinel.com
golf@race.es
dehesa@arrakis.com
golflamoraleja@golfspain.com
mastercaddi@golflaherreria.com
escaparate.com/golfnegralejo
rcphdeportes@navegalia.com
reservasgolf@lamangaclub.com
direccion@golfaltorreal.es
info@eushogolf.com
fedevas@euskogolf.com
larrabe@arrakis.es
izkigolf@jet.es
cclaukariz@euskalnet.net
Locations for holding meetings
In 2001, congress centres were
the type of site most used to hold
meetings, in 34.35% of cases,
closely followed by hotels, which
obtained the greatest percentage in
2000.
In cities of between 200,000 and
500,000 inhabitants, the use of
congress centres (51.55%) is far
superior to the use of hotels
(22.49%). However, in cities of
more than 1,000,000 inhabitants
the results are inverted, hotels
occupying 53.62% and congress
centres 17.08%.
The use of congress centres is
inversely proportional to the size
of the city. The smaller the city,
the more congress centres are
used, except in cities of less than
200,000 inhabitants, where it
greatly depends on the kind of
meeting taking place and, as a
result, there are considerable
changes from year to year in percentages showing the kind of site
used to hold meetings.
Type
of
accommodation
requested
The vast majority of delegates
(96.34%) stay in hotels. It is also a
proportion that remains constant in
all cities, regardless of size. More
than half of delegates (62.52%)
choose to stay in a 4-star hotel. If
this figure is added to those that
choose the 3-star option, it
amounts to 87.95%. Cities of less
than 200,000 inhabitants register
the highest percentage of delegates
staying in 4-star hotels, 68.36%.
It is worth mentioning that during
2001, there was a 2.31% fall in
the number of delegates staying in
5-star hotels.
WT
M
Forecasts for 2002
Of the cities consulted, 62.5% consider the congress market will
grow in terms of number of events.
And 64.3% (that is to say, a
slightly more optimistic percentage) consider the market will grow
in terms of number of delegates. Both percentages
(number of meeting and del-
Congress tourism in
Spain in 2001 is
regaining strength
after the international
crisis
2001 will go down in the history of international tourism marked by 11 September and its direct consequences on all markets. As far as so-called congress
tourism is concerned, these events put a brake on congresses planned for the last quarter of the year and the
first quarter of 2002. However, when analysis is made
of the official statistics, of figures provided by congress organizers, the cities that form part of the Spain
Convention Bureau and the Junior Minister for Trade’s
Office, the conclusion is that 2001 was a good year.
This is due both to the amount of events held in our
country and the number of delegates that participated,
making an economic contribution -daily expenditure2002 WTM - November 2002 - page 34
egates) are substantially smaller
than those given in 2000 as forecasts for 2001. As far as the
increase in daily expenditure is
concerned, expectations are not so
optimistic and most tend to think it
will remain steady.
As for the type of meeting, the
greatest prospects for growth in
number of participants are for congresses, while there is no substantial difference as far as straight
meetings go. Perhaps what is most
noteworthy is that there is a tendency to be less optimistic about
2002 than 2001.
With respect to cities, those that
have the greatest expectations for
2002 are those of less than
500,000 inhabitants, both in terms
of number of meetings and number
of delegates. However, cities of
more than 1,000,000 inhabitants
consider that the daily expenditure
of delegates will increase in 2002,
while those between 500,000 and a
1,000,000 think it will remain
steady and those of less than
500,000 have divided opinions
between it increasing and remaining steady.
Barcelona
secures
the
EIBTM. The Catalan capital
will host the world’s most
important
congress
and
incentive fair between 2004
and 2008.
Barcelona will be the new site of
the world’s most important congress, convention and incentive
travel fair. Between 2004 and
2008, the Catalan capital will host
the prestigious EIBTM, which has
been held in Geneva since 1988.
The city came first in the selection
process, says Reed Travel Exhibitions, the company that stages the
fair. Barcelona came out on top in
the final round, ahead of the candidatures of Geneva, Lisbon, Madrid
and Vienna, in a process that 10
cities from all over Europe took
part in.
Barcelona will host the EIBTM for
five years. The first edition in the
city will be held at the Fira de
Barcelona facilities on Gran Via
(M2) between 30 November and 2
December 2004. The fair organized
by Reed attracts around 10,000
people
between
buyers
and
exhibitors. Its importance, however, goes beyond this volume of
activity, since it is the fair of the
professionals that decide the locations for companies and associations to hold their professional
encounters. That is to say, people
that programme congresses, conventions and incentive trips from
all five continents will meet in
Barcelona for five years, with the
subsequent publicity for the city
which that entails. As a result,
Barcelona could experience a con-
siderable increase in the professional meetings its hosts each
year.
Barcelona is the chosen option taking into account the preferences of
exhibitors, the group of co-organizers, the invited buyers and other
specialized visitors “because of
the dynamism and vibrant
life on the streets of the
city, the category and number of 4 and 5-star hotels,
the restaurants, its many
attractions
and
the
nightlife”, factors that, according to Reed, have contributed to the
decision.
The general manager of Reed Travel Exhibitions, Tom Nutley, says
that “Barcelona finally came
out ahead by a clear margin”
in a process in which “the levels
of presentation and competitiveness between the finalist
cities have been very high”.
According to Nutley, “Barcelona
is the city in the world that
has most professional meeting contracts, according to
the ICCA ranking, and the
management group of EIBTM
was enormously impressed
by the enthusiasm, commitment, experience and drive
of Barcelona”.
The mayor of Barcelona, Joan
PALAU ALTEA. CENTRE D’ARTS
PALACIO DE CONGRESOS DE CADIZ
PALACIO DE CONGRESOS Y EXPOSICIONES DE CORDOBA
AUDITORIO PALACIO DE EXPOSICIONES Y CONGRESOS DE GRANADA
FORO IBEROAMERICANO DE LA RABIDA
PALACIO DE CONGRESOS CASA COLON DE HUELVA
PALACIO DE CONGRESOS Y EXP.COSTA DEL SOL
PALACIO DE EXPOSICIONES Y CONGRESOS SEVILLA
PALACIO DE CONGRESOS DE JACA
AUDITORIO-PALACIO DE CONGRESOS DE ZARAGOZA
PUEBLO ESPAÑOL CTRO.CONGRESOS Y EXPOSICIONES DE PALMA
PALACIO DE CONGRESOS DE CANARIAS
PALACIO DE CONGRESOS Y CTRO.DE CONVENCIONES DE MASPALOMAS
PALACIO DE EXPOSICIONES Y CONGRESOS GRAN CANARIA
PALACIO DE CONGRESOS DE LA PIRAMIDE DE ARONA
PALACIO DE FESTIVALES DE CANTABRIA
PALACIO DE CONGRESOS DE CASTILLA Y LEON
PALACIO DE CONGRESOS CONDE ANSUREZ
PALACIO DE CONGRESOS DE BARCELONA
PALACIO DE CONGRESOS DE VALENCIA
PALACIO DE CONGRESOS DE LA CORUÑA
PALACIO DE CONGRESOS Y EXPOSICIONES DE GALICIA
CENTRO KURSAAL
PALACIO DE CONGRESOS DE MADRID
PALACIO MPAL.DE CONGRESOS CAMPO DE LAS NACIONES
AUDITORIO Y CENTRO DE CONGRESOS REGION DE MURCIA
PALACIO DE CONGRESOS Y MUSICA DE BILBAO "EUSKALDUNA"
PALACIO DE CONGRESOS "EUROPA"
SPAIN CONVENTION BUREAU
- ANDALUCIA
SOCIEDAD MPAL.DE FOMENTO DE CADIZ 2000,SA
OFICINA MPAL.DE TURISMO Y CONGRESOS DE CORDOBA
PATRONATO MUNICIPAL DE TURISMO
DELEGACION DE TURISMO,AYUNTAMIENTO
HUELVA CONVENTION BUREAU
DELEGACION DE TURISMO,AYUNTAMIENTO
CONCEJALIA DE TURISMO,AYUNTAMIENTO
TURISMO DE SEVILLA
- ARAGON
ZARAGOZA CONVENTION BUREAU
- ASTURIAS
SOCIEDAD MIXTA DE TURISMO Y FESTEJOS
PALACIO DE CONGRESOS-AUDITORIO PRINCIPE FELIPE
- BALEARES
OFICINA MUNICIPAL DE TURISMO
MALLORCA CONVENTION BUREAU
- CANARIAS
LAS PALMAS DE G.CANARIA CONVENTION BUREAU
PATRONATO DE TURISMO DE LANZAROTE
TENERIFE CONVENTION BUREAU
- CANTABRIA
SANTANDER CONVENTION BUREAU
- CASTILLA-LA MANCHA
FUNDACION CUENCA CIUDAD DE CONGRESOS
TOLEDO CIUDAD DE CONGRESOS
- CASTILLA-LEON
PATRONATO PROVINCIAL DE TURISMO
- CATALUÑA
GIRONA CONVENTION BUREAU
BARCELONA CONVENTION BUREAU
PATRONATO MUNICIPAL DE TURISMO
LLEIDA CONVENTION BUREAU
TARRAGONA CONVENTION BUREAU
- COMUNIDAD VALENCIANA
ALICANTE CONVENTION BUREAU
SERV.MUN.DE TURISMO,AYUNTAMIENTO
TURISMO VALENCIA CONVENTION BUREAU
- GALICIA
CONSORCIO DE TURISMO Y CONGRESOS
SANTIAGO CONVENTION BUREAU
- MADRID
MADRID CONVENTION BUREAU
- MURCIA
OFICINA DE CONGRESOS DE MURCIA
- NAVARRA
PAMPLONA CONVENTION BUREAU
- PAIS VASCO
BILBAO CONVENTION BUREAU
SAN SEBASTIAN CONVENTION BUREAU
SERVICIO DE CONGRESOS Y TURISMO
ZARAGOZA
GIJON
OVIEDO
PALMA DE MALLORCA
PALMA DE MALLORCA
LAS PALMAS DE G.C.
LAS PALMAS DE G.C.
SANTA CRUZ DE TENERIFE
SANTANDER
CUENCA
TOLEDO
SALAMANCA
GIRONA
BARCELONA
SITGES-BARCELONA
LLEIDA
TARRAGONA
ALICANTE
BENIDORM-ALICANTE
VALENCIA
LA CORUÑA
SANTIAGO DE COMPOSTELA
MADRID
MURCIA
PAMPLONA
BILBAO
SAN SEBASTIAN
VITORIA-GASTEIZ (ALAVA)
EDUARDO IBARRA,3 AUDITORIO PALACIO CONGR. • 50009
MATERNIDAD,2- PLANTA 3ª • 33207
PLAZA DE LA GESTA,S/N • 33007
SANTO DOMINGO,11 • 07001
PUEBLO ESPAÑOL,S/N DCHO.4 • 07014
LEON Y CASTILLO,322-4ª PLANTA • 35007
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CUBILLO DE SAN VICENTE,S/N • 45001
PZA.DE SEXMEROS,2 • 37001
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RAMBLA DE CATALUNYA,123 ENTLO. • 08008
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MAJOR,31 BIS • 25007
MAYOR,39 • 43003
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MAYOR,69 • 28013
PLANO DE SAN FRANCISCO,8 PALACIO ALMUDI • 30004
ESLAVA,1 (OF.DE TURISMO DE PAMPLONA) • 31001
PSO.DEL ARENAL,1 • 48005
REINA REGENTE,3 • 20003
AVDA.GASTEIZ,S/N - PALACIO CONGRESOS "EUROPA" • 1009
C/.ALCOY S/N • 03590
PLOCIA,S/N • 11006
TORRIJOS,10 • 14003
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PARAJE DE LA RABIDA,S/N • 21819
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MEXICO,S/N • 29620
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AVDA.JUAN XXIII,17 • 22700
EDUARDO IBARRA,3 • 50009
CARRER DEL POBLE ESPANYOL,39 • 7014
PLAYA DE LAS CANTERAS,SN • 35010
PLAZA DE LAS CONVENCIONES, S/N • 35100
AVDA.DE LA FERIA,1 • 35012
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GAMAZO,S/N • 39004
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AVDA.DE LA ZURRIOLA,1 • 20002
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AVDA.GASTEIZ,S/N • 1009
ALICANTE
ANDALUCIA,CADIZ
ANDALUCIA,CORDOBA
ANDALUCIA,GRANADA
ANDALUCIA,HUELVA
ANDALUCIA,HUELVA
ANDALUCIA,MALAGA
ANDALUCIA,SEVILLA
ARAGON,HUESCA
ARAGON,ZARAGOZA
BALEARES,PALMA DE MCA.
CANARIAS,LAS PALMAS DE G.C.
CANARIAS, MASPALOMAS
CANARIAS,LAS PALMAS DE G.C.
CANARIAS,TENERIFE
CANTABRIA,SANTANDER
CASTILLA-LEON,SALAMANCA
CASTILLA-LEON,VALLADOLID
CATALUÑA,BARCELONA
COM.VALENCIANA,VALENCIA
GALICIA,LA CORUÑA
GALICIA,SANTIAGO COMPOSTELA
GUIPUZCOA,SAN SEBASTIAN
MADRID
MADRID
MURCIA
PAIS VASCO,BILBAO
PAIS VASCO,VITORIA
96-6881924
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ALMUÑECAR-GRANADA
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In the 80’s, with the increase in
number of privately owned cars,
parks were built between cities to
attract tourists as well. In the
90’s, entrepreneurs in the sector
were encouraged and began to conceive great theme parks (just one
of the offers in the amusement park
family). Port Aventura symbolised
the beginning of a new touristic
destination linked to sun and sand
–Tarragona, Salou– and daytime
recreation. The rest of the great
Spanish parks, Isla Mágica, Terra
Mítica, Warner Bros... have grown
as a result of the increasing new
demand for this type of product in
Spain.
Isla Mágica in Seville is the first
theme park to be located in a city
centre, covering a surface area of
364,711 square metres, and has
proven itself to be a highly attractive recreational product. The park
recreates the atmosphere and
society of the 16th century, an era
that shone with the discovery of
new worlds explored by Spanish
pioneers. Isla Mágica received
more than five million visitors in
its first five seasons and this year
the number is expected to exceed
eight hundred thousand visitors.
This sixth season has lasted from
March 23 to November 3.
More
than 160 days of fun in the 16th
century.
Connections to the park benefit
from an excellent communications
network. The motorways and tollroads that link Seville with the rest
of Spain are outstanding. The AVE,
Spain’s high-speed train, leaves
from the Santa Justa train station
located a few minutes from the
park. Lastly, San Pablo, the international airport, is only fifteen
minutes from Isla Mágica. Vegetation and water play a special role.
Isla Mágica has over 500,000
plants, 49,000 square metres of
garden and 42,000 square metres
of water.
investment.
Visitors immerse
themselves in the atmospheres
created in each of the seven theme
areas making up the park: Seville,
Puerto de Indias; Quetzal, The Fury
of the Gods; Puerta de América,
Amazonia, Pirates’ Lair, The Fountain of Youth and El Dorado each
with different attractions and
entertainment events.
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New Attractions
Isla Mágica has incorporated many
new attractions and shows
into its 2002 season, which
has required a considerable
Spain’s amusement parks are evolving, as have those
in America and Europe.
These last few years have
brought about changes in the sector dedicated to
mass recreation.
These parks are installations which
require an extraordinary number of square metres; in
fact, amusement parks are the touristic enterprise
which consume the most space. The first amusement
parks were built in Spain at the end of the 1960’s as
Terra Mítica collaborates
with leading companies in
joint promotional campaigns
Terra Mítica has initiated a series
of joint actions with prestigious
brands to establish promotional
campaigns whose goal is to attract
more clients to the park in high
season. Three of these campaigns
are being carried out with brands
belonging to the multinational com-
Spain Leads the
Field in Europe´s
Theme Parks
pany Viacom, owner of Paramount
Parks, whose directors have been
responsible for the new management of Terra Mítica since an agreement reached last October. Another case is Blockbuster, the chain
of video clubs which offers a 20%
discount off the entrance price to
the theme park with each film rental. Furthermore, MTV, the music
television channel, will be shooting
a episode of Selec, its most popular
program in Terra Mítica in July.
Another similar campaign will be
carried out together with Viacom’s
television channel, Paramount
Comedy Channel, and its programme Zoolander, which will be shot in
the park. Programme technicians
are already in Terra Mítica deci-
ding on and preparing the sites
where the scenes will be shot. The
programme will raffle off weekend
packages for the recreational
resort in exchange for advertising
at different sales points.
Hollywood on the Manzanares
Warner Bros. Movie World brings
to Spain and specifically to Madrid,
the glamour and magic of Hollywood and the world of Warner Bros.,
inspired in its well-known films
and cartoons in the form of the
Warner Bros. Park Madrid theme
park, built with an investment of
380 million euros.
The park project, with a maximum
daily capacity of 30,000 visitors,
a total of 2,6 million visitors per
year, covers a surface area of 250
hectares, of which 150 will be
constructed and 45 hectares will
be dedicated to protected areas
including 10 gardens, in which
10,000 trees will be planted. The
park will provide direct employment for 1600 people.
Located in San Martín de la Vega,
the park is only 25 km from
Madrid, a trip that can be made in
15 minutes from the centre of the
Spanish capital and 30 minutes
from the Madrid Barajas airport.
The trip by the shuttle train leaving
from the Atocha station takes 20
minutes.
The park has five theme areas:
"Hollywood
Boulevard",
"Carton Village", "Old West
Territory", "DC Super Heroes World" and "Warner Bros.
Studios". There are a total of 25
attractions in these areas, including 5 roller coasters, 1 free-fall
tower, 1 simulator, 3 water rides
and 7 shows.
Among the more
spectacular roller coasters are
‘Superman, the Ride of Steel’, running 1200 metres to a
height of 46,3 metres at a speed of
100 km per hour, ‘Batman, the
Escape’, a coaster suspended at
33,7 metres, running 780 metres
at 80 km per hour and ‘The Wild,
Wild West Roller Coaster’,
running 1275 metres to a height of
40 metres at a speed of between
80 and 100 km. per hour. Europe’s
highest free fall tower, ‘ T h e
Vengeance of the Enigma’,
reaches 100 metres high and has
different ascent and descent programs. The fastest descent can be
done in 2,85 seconds, producing 2
negative Gs. These attractions can
accommodate 23,000 visitors per
hour.
Universal Mediterranea
Universal Mediterranea represents
a new concept in recreation and
entertainment, a holiday destination located on the shores of the
Mediterranean. Universal Mediterranea is made up of two totally
different parks: Costa Caribe, a
new and modern waterpark and
Port Aventura, a theme park. The
Hotel Port Aventura and Hotel El
Paso, with 500 room each, complement this varied offer.
This
spring the doors opened to the Hotel
Port Aventura, which recreates in
full detail the charm of a Mediterranean village. Located next to the
Mediterranean area inside the theme park, this 4-star hotel with its
500 rooms offers a wide range of
services for the whole family and a
complete business centre ready for
all types of conventions, congresses, meetings and incentives. The
second to open will be the Hotel El
Paso, which will be located betwe-
Terra Mítica will premier a multipurpose
center and a new suspended roller
coaster for the next season 2003
The new investment has been
included in the business plan presented last November to the owners of Terra Mítica Theme Park in
Spain.
Terra Mítica will add to its offer
of leisure and entertainment a
multipurpose center, and a new
roller coaster already under construction in the of development
situated between the areas of
Rome and Iberia.
The multipurpose center will open this winter. It will gives Terra Mítica the
possibility to hold greats events, as well as open a lot of business possibilities, especially in the organization of conventions, congresses, seminaries,
incentive trips. This sector supports, only in Spain, over 10.000 celebrations of this kind.
The Theme Park will incorporate two amazing rides in the area of Iberia and
Rome. One of them is a Suspended Roller Coaster that will be open next
March 2003. These rides will offer thrilling sensations to the visitors and
will be Terra Mítica’s main new projects for are coming 2003 and 2004
Situated on the best beach of Paguera, surrounded by pine trees, the Hotel has
magnificent rooms with private bathroom, telephone, central heating, piped-music,
and air conditioning in summer-time.
There are four microprocessed lifts, air conditioning summer and winter in the
public areas, a gameroom, conference room, colour satellite T.V., videofilms on a
big screen, boutique, saunas and gymnasium. A supermarket just beside the
Hotelparking.
Selective international cuisine, bar cafeteria, club and spacious lounges.
Game room with a billiard, table tennis, electronic machines, etc...
The hotel has 2 large swimmingpools, overlooking the beach with broad sun terraces;
(Snack Bar Palapa), 1 indoor air-conditioned heated pool and a children’s paddling pool,
play ground, tennis court, mini-golf and marvellous gardens.
This magnificent collection of facilities, which are renewed, make the BEVERLY PLAYA the
ideal place to spend your holidays.
Urbanización La Romana, Isaac Albéniz, 3 - 07160 Paguera - MALLORCA
Tel. (34) 971 68 52 14 - 68 54 81 - Fax: (34) 971 68 61 20 - www.beverly-playa.com - e-mail: beverly@fehm.es
However, cruise tourism is of
most economic interest since the
average daily expenditure on this
kind of visit to our country
amounts to 150 euros, a little more
in the case of those that call in at
Barcelona, the Balearic Islands and
the Canaries, because of hotel
expenses. According to provisional
statistics, the traffic of cruise
ships through Spanish ports has
risen at a rate of approximately
4% in recent years, although in
2001 there were 2.1 million cruise
passengers, a rise of 8.2%.
Seventy-five per cent of Spanish
cruise tourism is located in the
Mediterranean, around 15% in the
Canary Islands, and the remaining
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10% divided among the Iberian
peninsula’s northern ports (Atlantic and Bay of Biscay). Forecasts
for 2002 point to a moderate
increase in line with previous
years, that is to say, 4% more
than in 2001 (obviously awaiting
developments in the American, British and German
markets).
Spain has become
the third most visited country in the
world over the last
few years and has
begun to capture a
moderate share of
the market as a cruise
destination. This
year, more than 51
million
tourists will come to
le. Planned investment in infrastructure for passengers and cruise
ships amounts to more than 370
million euros.
According to the Institute of Tourism Studies, in 2000 only 2.1% of
the 3.2 million journeys that Spaniards made abroad were on a cruise ship (67,000 voyages, compared to 754,000 British, 306,000
German, 230,000 Italian and
190,000 French voyages. Figures
for 2001 say that more than
110,000 Spaniards travelled on a
cruise) while last year that figure
Cruise tourism in Spanish ports
will bring around 90 million euros
into the country this year, while
the industry as a whole, on a
worldwide scale, generates more
than 12 billion euros. And to encourage the arrival of the big cruise
ships, different port authorities
are involved in a process of modernizing infrastructure, some of
them already years behind schedu-
rose to 3.5%. Figures for 2000
reveal a scant 0.17% penetration
in the Spanish tourist market as a
whole. As a result, opportunities
for growth are magnificent and
300,000 passengers on the horizon
over the next decade looks perfectly feasible. Growth in the British market of more than 500% in
10 years is an incentive for the
Cruise tourism
Spanish cruise industry and it can
finally be said that 2001 was the
year that the cruise sector took off
in Spain. The cruise is here to stay
in Spain.
LINESTOSUITALLPOCKETS
Spanish operators
There are two main operators:
Pullmantur Cruises and Spanish
Cruise Line (SCL). Both sell voyages from Spanish ports: cruises
for nights/days in the Western
Mediterranean, leaving Barcelona
every Monday. They are affordable
(from 500 to 1,600 euros) and
have succeeded in popularizing
cruises in Spain this year.
European operators
Costa, Festival Cruises and now
the recently launched Island Cruises stand out. They offer sevennight cruises in the Western Mediterranean, the first two leaving
from Barcelona, while Island Cruises has its base in Palma de Major-
ca. The cruises are generally more
expensive than the previous operators (around 1,200 euros on average).
Costa Crociere was the market
leader in Spain in 2001, with more
than 36,400 cruises sold (20%
more than in 2000). Costa has a
considerable business base in Spain
as the Italian operator has been
present in our country for many
years.
Festival Cruises, a partner of Spanish Cruise Line, sold around
15,000 cruises in 2001, doubling
figures for 2000. The increase in
Following the international model on
which ski resorts are based, maritime resorts are organisations that
commercialise one single product,
covering different tourism companies, all located in the same place,
whose services are directed at tourists in search of a holiday with
water sports as its main focus of
attraction. In this sense, maritime
resorts combine an interesting mix
of leisure activities and accommodation, with the maritime world as its
source of inspiration. And this is not
all! Not only are the accommodation,
water sports activities, commercial
and leisure centres and children’s
play areas and entertainment all
marketed together, but all the complementary facilities available in the
area, which help to make the resort
such a total all-rounder, are also
taken advantage of. The idea is to
offer individual tourists and those
travelling as a family or in groups a
destination where they can find
everything with a maritime flavour
that they could possibly want: hotels
with swimming pools right next to
the sea, yacht clubs where they can
hire all kinds of different craft,
water sports centres, diving schools, sea trips etc. With this new seabased holiday product, combined
activities can be marketed all year
round, directed at families, groups of
young people, company incentive
trips, school trips and the elderly,
together with special activities for
the disabled and, of course, a whole
range of activities to complement sun
and sand tourism.
In surveys on Spanish holiday products, British tourists who visit the
country highlight its climate, beaches and sea. And this is a sea where
water and under-water sports are
possible almost twelve months of the
year, thus the importance of this
new product for British agents in
search of new ways of luring clients
to a destination that tourists are
already well familiar with.
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The most comprehensive of
holiday products
As a tourist destination, a
maritime resort offers tourists a single holiday package
In 1996 Spain’s first maritime resort was founded on the
coast of Murcia’s Mar Menor. Since then, a total of nineteen
have been created to date around the Spanish coast. Given
the boom in this type of holiday product, it is now regulated
by the Secretary of State for Tourism, which grants the title
to specific locations and registers them as members of the
Red Española de Estaciones Náuticas (or Spanish Network of
Maritime Resorts). By the end of the year 2002, this network
Maritime resorts:
Spain´s new tourism
product
with a variety of different opportunities, all in the same place: accommodation, sailing, diving, windsurfing, canoeing, water skiing, jet
skiing, sea trips, boat hire......and, in
addition, activities unrelated with
the sea that the same centre will also
arrange, like horse-riding, golf,
cycling, hiking, cultural trips, gastronomic outings, shopping, restaurants and, needless to say, leisure
facilities such as theme parks, discotheques or public festivals. The
aim of a maritime resort is to act as
a reference for tourists, i.e. it is a
tourist destination where they can
find everything that could possibly
interest them, mainly related with
the sea, but also with the area’s wide
range of other tourism products and
complementary facilities, without
forgetting thermal centres, spas,
thalassotherapy centres and holiday
fitness centres.
The existing maritime resorts
Murcia, with its Mar Menor, was the
very first maritime resort. This is
because Spain’s eastern coast is one
of the most attractive tourist areas.
Indeed the British are well aware of
this, when they rate Benidorm one of
Spain’s top three destinations. At
present, the eastern Spanish coast
has the following maritime resorts: Mar
Menor, Marina Alta, Bahía de Altea, Alicante and Columbretes.
Towards the south are the maritime
resorts of Costa Tropical, Tarifa, Sotogrande, and Isla Cristina. To the north of
the region are those of Salou-Cambrils,
Tarragona i la Geltru, Palamos,
and
L’Estartit.
During the last few years, maritime
resorts have also been established in
tourist areas of Spain’s Atlantic and
Cantabrian coasts. This is the case of
Gijón-Costa Verde, Bahía de Santander,
Llanes, and Rias Baixas, and Sada in
Galicia. This makes a total of 19 maritime resorts, which will shortly be extended to include new ones.
Bahía de Altea
This area of Spain’s eastern coast is set
to be the country’s
leading maritime
resort. Its location
next to the Mediterranean Sea and
its special climatic
conditions (with
over 350 days of
sunshine per year,
permitting
all
kinds of water
sports and underwater activities)
make this a destination with a great
future ahead of it.
Surrounded by the
municipalities of
Altea, Alfaz del
Pi, Benidorm and Calpe, Bahía de Altea
fulfils all the stipulations needed to
become a maritime resort. From the
project’s very outset, it had the extensive backing of both Altea’s business
sector and that of other towns in the
region, with the participation of companies from the water sports and hotel
sectors. At the same time, a regional
balance is maintained, as Bahía de Altea
has a unique maritime ecosystem and a
long tradition of water sports activities.
The Bahía de Altea maritime resort is
fundamental in complementing Altea’s
tourist and cultural facilities and it
offers great benefits, including the fact
that it helps to reduce the seasonal
nature of tourism, as package holidays
will be offered all year round.
PALACIO CA SA GALESA
✸✸✸✸✸
Palacio Ca Sa Galesa has been conceived as a unique accommodation
venue set in the heart of Palma.
Waking up in any of its 12 rooms is like a dream. Antique Majorcan
furniture from the 12th to 19th centuries, avant-garde paintings and sculptures
are combined with the most modern services available, what’s more you feel
like you are at home.
The hotel is located in the historic city centre. Built in 1571 and recently
restored, this palace has become one of the most exquisite establishments on
the island.
Surrounded by paintings, sculptures and antiques, the guest has the
sensation of staying in a private museum.
The owners of the hotel have managed to achieve a unique environment in
the heart of a Mediterranean city such as Palma, where passing through its
salons, bathing in the unique indoor swimming pool of the Gothic quarter,
sitting next to the chimney reading or listening to the cheering sound of a
fountain become unforgettable experiences, in addition to a solarium from
which one can enjoy magnificent views of the Bay of Palma and of the
Cathedral, framed by a blue infinity in which it is impossible to tell where the
sea ends and the sky begins.
Carrer de Miramar, 8. 07001 Palma, Mallorca.
www.palaciocasagalesa.com
reservas@palaciocasagalesa.com
Tel. 971 715 400.
Fax. 971 721 579
And according to the latest OMT
studies, a significant part of young
tourists travel to learn about the
people of their generation, to share
their experiences and lifestyles and
to find activities that, under the
concept of culture, stir new sensations. This explains the increase in
student tourism at big explosions of
popular culture like San Fermines in
Pamplona, the April Fair in Seville,
or the tourist areas where nightlife
is the prominent feature. Generally
speaking, what is called “fiesta”
and “marcha”. It is tourism that is
in part passive: they want to see
and learn, and in part active, they
want to participate.
Surveys reveal that 56% of cultural tourists visit museums and 33%
visit monuments. The remaining
cultural activities on offer are restricted by the problem of language
and the lack at times of clear and
attractive information for the consumer. The “souvenir photo”
effect and recognizing culture studied at school, as well as knowledge of heritage sites seen on television are what move tourists to visit
these places.
The way shows are consumed by
tourists deserves a separate study.
This is a special market with a stable demand that for lack of seats
remains steady with no major changes or possibilities of growth.
WT
M
The main destinations are:
Andalucia, which captures the biggest share of circuits or routes:
57% of the European market. The
airports of Malaga and Seville are
the departure points for other destinations offered in circuits of 12
main cities: Seville, Granada, Cordoba, Ronda, Malaga, Jerez, Torremolinos, Baeza, Ubeda, Arcos de la
Frontera, Nerja and Cadiz.
The centre of the peninsula, with a
significant share of the European
market in circuits of 21.5%. From
Madrid, circuits of eight locations
are available, as well as the capital
itself: El Escorial, Aranjuez, Avila,
Segovia, Salamanca, Burgos, Toledo and Caceres.
The Bay of Biscay region in
the north, which registers
Culture
Spain is a country with a rich and varied cultural heritage to
offer. Not all of that heritage can be considered truly
attractive to the foreign visitor and the case of the domestic tourist defies analysis. A worldwide increase in the number of journeys for cultural reasons is being recorded. In this
study, a cultural tourist is understood to be any visitor arriving in Spain to learn about its monuments, its cultural and
8% of circuits for the European
market, with arrivals at the airports of Santiago and Bilbao. From
here, it is on to Green Spain: Santiago, Santillana, Santander, Oviedo
and Bilbao.
Catalonia receives 7% of tourists
on programmed tours, who go on to
visit Catalonia and Aragon, at the
Prat airport in Barcelona.
The Oxford Archaeological Guide to
Spain lists 138 places of archaeological interest. A high percentage of
these are in a deplorable state, lacking even the most basic visiting
facilities. In addition, Spanish
museums continuously close sections of their exhibition rooms for
repairs, at times without warning
or informing the tourist office.
According to figures from the
Ministry of Education and Culture,
in Spain there are 35 locations
declared World Heritage Sites by
UNESCO. More than 50,000 Places
of Cultural Interest have been catalogued by the regional governments.
Thirteen thousand of them are historic sites, gardens, monuments,
archaeological sites, and more than
800 museums of all kinds. The same
sources say that this immense
variety of culture on offer has
meant that each year more than
100 million visits to this type of
attraction are recorded, monuments and museums featuring most
prominently.
In addition to this general offer,
there has also been the launch in
recent years of so-called cultural
routes, which, overshadowed by
the oldest (the Camino de Santiago),
offer fresh alternatives for cultural tourism: the Lengua way, the
Castille canal, the Silver route, the
El Cid route, the Quixote route, the
Al-Andalus route, etc. Routes for
walking, cycling, horse riding, driving or taking advantage of pro-
grammed excursions. The huge
amount of information in guides and
publications has paved the way for
tourism a la carte.
climate in the autumn months: high
season for cultural tourism in Europe.
Star products
Turespaña has carried out a study
into cultural tourism in Spain that
analyses current supply in response
to foreign demand. The study has
been conducted via surveys of tour
operators, agencies and tourists,
both foreign and domestic. In short,
Cultural hotels in Spain
In Spain, there is a great deal of
tourist accommodation located in
unique buildings linked to history
and culture. The number of historic
buildings housing hotels amounts to
700, with growth of 56% in the last
five years, which contrasts with
growth of 17% in normal hotel
the star products as far as cultural
tourism goes are the following and
in this order: the cities of Barcelona (taking into account the attraction of Gaudi), Madrid and the Andalucia region as whole. They are
followed by the cities of Granada,
Seville and the Camino de Santiago.
In third place are the Guggenheim
Museum in Bilbao, the cities of Cordova, San Sebastian and Toledo, and
the tourist circuits that visit several cities with a programme of cultural visits and museums.
This list means we can say that the
star destinations in Spain are 5
cities, 1 region and two products.
These cultural tourist destinations
are the major players, but domestic and international tour operators
consider Spain as a country with
great cultural diversity, in which
the previously mentioned products
stand out, helped by an excellent
accommodation in the same period.
Currently, hotel accommodation in
historic building occupies 13% of
the total, 700 establishments.
Catalonia and Andalucia are the
regions with the greatest number of
establishments of this type. The
third most important region is
Asturias. At the bottom of the list
are La Rioja, Murcia and Navarre.
The vast majority of Spanish establishments are grouped into different organizations, but there is an
increasing tendency to take advantage of historic buildings as hotels
on the part of the big hotel chains
like AC Hoteles (with six establishments) and Sol Melia (which has
refurbished five buildings and will
open a further two next year).
Estancias de España is a hotel group
whose common denominator is locations in old buildings. Hotels and
restaurants with more than 67
members that all contribute to sharing the cost of carrying out promotional campaigns. This organization also acts as a consulting company for refurbishment projects of
historic buildings for tourist purposes. Its members are independent in
terms of management and identity,
there is no corporate image. Its
first venture outside Spain is in
Mexico.
Rusticae, created in 1996, it has
85 hotels, making it one of the most
important organizations in Spain.
They operate as associated hotels,
with standard decoration and common products that reinforce the
brand image. It has begun expansion
into Portugal.
Hosterias-Hospederias
Reales
currently groups together five
establishments in Vizcaya, Ciudad
Real, Cuenca, Zamora and Guadalajara. They are establishments
devoted to active and cultural tourism.
Hoteles con Encanto, a group that
gathers together hotels in historic
buildings and others of recent construction that offer, as the name
suggests in Spanish, a special
“ c h a r m ”, among which the Casa
de Carmona or the Casas de la Juderia in Seville stand out.
Occidental Hotels & Resorts is a
multinational chain that also has
some unique establishments that
fall within this special category of
accommodation in exceptional buil-
Health and well-being tourism
The search for health, the balance between physical
and psychic well-being, is a constant in all cultures.
WT
M
In addition to health tourism figures
for spas, centres dedicated to talasotherapy must also be accounted
for, as well as other health and
beauty centres that combine medicinal and curative therapies with the
use of sports facilities in which
body care is the main attraction.
This kind of tourism of health holidays is responsible for generating
more than 144 million euros in
direct income in these establishments and related accommodation.
The sector is further boosted by a
significant economic contribution
from additional services related to
the spas. In short, in hotels where
this kind of service is on offer,
coming under the category of SPA
(salute per l’aqua), direct income
represents 10% of the total.
In the case of spas and talasotherapy centres, 100% of income is
derived from services offered to
the customers. From 500 euros to
1,500 euros a week, depending on
the category of the establishment
and the services received.
Current demand is mainly Spanish,
guests that visit establishments in
or near their home area. There are
spas and health centres all over
Spain, as well as hotels and centres
specializing in SPA services. However, international demand for this
kind of product is growing every
year. In Andalucia, for example, it
is estimated that 50% of international demand for health holidays
comes from the traditional markets
in central Europe. This demand is
growing continuously at a rate of
14-16%, according to the establishment and kind of service.
Growth in demand is particularly
remarkable in talasotherapy, SPA
and health service facilities established in hotels and specialized
centres.
But not all health and wellbeing tourism can be
In Spain, there is a boom in the demand for tourism
associated with health, which is reflected in the 128
spas offering more than 33,000 beds that welcomed
grouped together into one product.
It is necessary to differentiate
services according to their specialization:
Spas or Thermal Springs
These are establishments offering
medicinal mineral waters, certified
for public use by central government. They have the correct facili-
ties, from a technical and health
point of view, to carry out the
medical treatment prescribed. That
is to say, they are establishments
that apply medicinal therapies prescribed since Roman times to alleviate ills and recover physical balance. It is a sector that is subject
to government regulation that
ensures that staff receive proper
medical training in the application
of
thermal
remedies.
The
crenotherapy, hydrotherapy and
complementary techniques used in
the spas are applied at a rate,
intensity, duration and frequency
previously established by a doctor.
Spain has more than 2,000 natural
springs recognized for their mineral and medicinal properties. In fact,
Spain could be said to be the spa of
Europe. One hundred and twenty
eight establishments are gathered
in the National Spa Association,
ever, they have proved to offer
quality services and have attained
excellent standards in terms of
appraisals and customer satisfaction. The significant growth in this
kind of health centre is hardly surprising, above all in the regions of
Valencia and Murcia. These are
specialized centres that also provide accommodation. Some are
established as an additional service
in a hotel already in operation.
which received 670,000 customers last year, generating an
income of 144 million euros. Their
main function is to use the medicinal mineral water to prevent,
improve and cure all kinds of people
and ailments. But they are more
than that. Nowadays, the pursuit of
health means that these centres are
not exclusively for the sick, but
also for healthy, young adults that
take holidays to truly rest, relax
and recover, in short, to return
home “feeling like new”.
Talasotherapy
If the main feature of spas is the
use of medicinal mineral water
flowing from natural springs,
another kind of establishment seeks
regeneration and health through the
application of new techniques that
are based on the use of sea water.
Talasotherapy (Talasa: the sea),
uses similar techniques to spas, but
the single or main element is sea
water and its derivatives: algae,
salts, sea mud etc. This new offer
in health and well-being tourism
came about as a result of the strict
legislation governing spas. There
are no medicinal mineral springs
left to exploit, so these establishments rely on sea water to apply
cures and renewal techniques.
These establishments are not bound
by the administrative and medical
controls governing spas. In the
short time they have existed, how-
SPA services
Every demand creates a supply.
And this is how centres offering
SPA services have come to flourish. This abbreviation describes a
kind of specialized centre or tourist
accommodation that offers a wide
range of services aimed at improving the customer’s well-being.
These could be massages, water
treatments, mud, algae, creams,
steam baths, alternating hot and
cold showers and all kinds of physical activity leading to muscular
relaxation. Such is the boom in this
Tenerife, quality and diversity
in a renewed destination
The island diversifies its options with new tourism products
Tenerife has enjoyed spectacular progress over the
last few years. The island, benefiting from a springlike climate, which lasts twelve months a year, and a
contrast-filled variety of landscapes continues to be
an excellent destination in order to enjoy the sun and
the sea. Tenerife has nevertheless managed to successfully develop other high-quality specialist
tourism products. The creation of the brands Tenerife Natural, Tenerife and the Sea, Tenerife Golf and
Tenerife Select, in which the business people of the
sector have been closely involved together with the
Tenerife has maintained its outstanding position as regards highquality accommodation: at present, 67.5% of the island’s hotel
beds correspond to four and five
star establishments.
Tenerife Natural
Holidays in the rural environment
and active leisure in the country
make up a differentiated option on
Tenerife which offers infinite possibilities at any time of year:
mountain peaks, coastline, dense
forests, cliffs, ravines and all
manner of natural spaces... the
island offers everything necessary for planning a different kind
of holiday in which you are in the
open air and enjoying nature.
The Tenerife Natural brand brings
together the island’s options with
numerous country cottages and
small, charming hotels as well as
companies offering walking,
ravine-descent, climbing,
paragliding, cycling, horse-riding
and many other sports. Theme
parks, restaurants and establishments connected with the island’s
traditional products are also associated with Tenerife Natural.
Tenerife and the Sea
Tenerife and the Sea is the meeting point for the options related to
the Ocean and its immediate surroundings. The members are hotels
and apartments that offer water
sports, sailing, diving and kitesurfing schools, yacht hire, the
organisers of boat trips for the
observation of whales and dolphins, boatyards, marinas, biggame fishing boats and such like.
The island’s spectacular climate
ing possibilities of the island for a
sport in which a gentle climate and
the absence of rainfall are of fundamental importance. The variety
of the courses and their originality in terms of layout, landscapes
and vegetation are a continual
surprise to players, who are
valuing more and more the gentleness of the summer temperatures,
so similar to those of spring.
Tenerife Select
Tenerife Select brings together
the most exclusive of the island’s
options, with hotels and apartments that have managed to
and its rich and varied underwater
flora and fauna as well as the
temperature of the water have
enabled this attractive product to
be developed.
www.tenerifenatural.com
e-mail:
natural@webtenerife.com
www.tenerifeyelmar.com
e-mail:
nautica@webtenerife.com
www.tenerifegolf.es
e-mail:
golf@webtenerife.com
www.tenerifeselect.com
e-mail: select@webtenerife.com
Tenerife Golf
Golf courses (six currently in
operation and the same number
again under construction) and
quality hotels with specific services for golfers make up this
brand which aims to make known
to the world the special and excit-
AXIS SALES & MARKETING
421ª FINCHLEY ROAD
LONDON NW3 6HJ
REINO UNIDO
Tel.
00 44 20 7431 4045
Benidorm, tradition and modernity
It is an inviting setting thanks
to its microclimate, well
cared-for beaches, services,
magnificent communications
and proximity to many
other important
Spanish tourist
attractions. Located
43 kilometres north of
Alicante, Benidorm
forms part of the
Marina Baixa region.
Benidorm can offer its
visitors a wide selection of choices
designed to satisfy the
most demanding
recreational needs
throughout the whole
year. Nature has
endowed this city with
an exceptional climate: more than 3000
hours of sunshine a
year and mild temperatures which average
16.5 degrees in winter and 29.2 in summer with no abrupt
changes at any time of
year.
Its clean, top-quality
beaches, modern
buildings, wide
streets, modern and
magnificent 3 and 4star hotel establishments, together with
a broad range of
recreational activities
and offers, make
Benidorm a city
exclusively designed
to be enjoyed at all
times the whole year
round.
In addition to its
exciting nightlife,
Benidorm’s diverse
complementary offer
includes its theme
Benidorm is a professional city entirely devoted to tourism, with a diverse touristic offer as well as the peaceful character of a coastal town with wide, sandy beaches, the image which has always characterised it.
parks, Europe’s two
largest waterparks:
Aqualandia and
Mundomar. Benidorm
is also the home of
Terra Mítica, the
Community of
Valencia’s first theme
park, and without a
doubt, one of its most
entertaining attractions. As it has
grown, Benidorm has
consolidated the
impressive infrastructure of a recreational
city with installations
that offer its visitors
an infinite variety of
fun and entertainment
for all ages.
Spectacular discotheques, attractive barterraces, varied commerce, excellent cuisine, waterparks and a
complete range of
tourist accommodations are all perfect
proof of Benidorm’s
touristic vocation. All
this touristic wealth is
complemented by delicious spots close by
which offer visitors
the chance to go on
enchanting excursions,
to enjoy unforgettable
moments or to simple
exchange the bustling
atmosphere of
Benidorm’s beaches
for nature nearby or a
relaxing stroll through
quiet and picturesque
spots.
The three-mile long
Bay of Benidorm faces
L’Illa de Benidorm, an
environmentally protected area two miles
from the coast which
tourists can visit.
Benidorm’s beaches,
considered among the
world’s best, are its
best calling card and
have won international
awards for the quality
of the water, immaculate conditions and
efficient services.
Bustling and exciting
Levant beach is one of
Benidorm’s most
remarkable beaches:
two kilometres of
coastline which thrill
tourists, strollers and
swimmers alike.
Slightly farther from
the city centre lies
Poniente beach, with
three kilometres of
peace and tranquillity.
The beach faces south,
which prevents buildings from casting their
shadows, so visitors
can enjoy the beach all
day until the sun goes
down.
Visitors who love
water sports can look
to its safe naval
crafts for a ride.
Benidorm’s beaches
have optimum conditions for swimming,
windsurfing, scuba
diving, motor boating,
sailing, water-skiing...
Benidorm knows how
to get the best from
its sea and beaches,
making it the best year-round
cure for the bustle, stress
and tension of life in the big
city.
But Benidorm has much more
to offer nature lovers: several routes through Serra
Gelada. This mountain range
is located in the area known
as Racó de L’Oix. Measuring 6
miles long from Punta de
Pinet, its highest point reaches 438 metres.
Archaeological remains have
been discovered
there, the oldest ones
dating from the
Neolithic age.
Benidorm is a city
where traditional
fiestas take on a special role. The saintsday feasts in honour
of the Virgen del
Sufragio and San
Jaime Apostol, along
with the many other
celebrations held
throughout the year,
are important attractions for Benidorm’s
visitors.
Benidorm’s most elaborate celebrations are
its main feast-days
held in honour of the
Virgen del Sufragio
and San Jaime
Apostol.
They are always celebrated in the second
week of November,
although cultural acts
and sporting events
are held throughout
the first week of the month.
The ‘Festa de la Carxofa’
(The Feast of Artichokes), a
celebration held exclusively
in Benidorm, also falls in
November. It originated in
1927 when the Benidorm
Located in Playa de Muro, on a
privileged site close to the beautiful
Roman city of Alcudia, across the
street from the Albufera Natural
Park, and with direct access to the
incomparable beach of Muro, considered to be one of Mallorca's finest.
It is on this site you will find the five
star establishment that, at your
arrival, impresses with its architectural style inspired by ancient Greek
temples, as well as for its grandiosity and functionality accommodating
all the luxury features of the most
modern establishments. Visitors will
be immediately impressed by the
glass façades and dome, lined by
large columns as well as for the
human quality and exclusive treatment by a team of people who work
any time to make you stay unforgettable.
The Hotel Palace de Muro has 143
rooms, 80 of which are suites and
Hotel Palace
de Muro
the rest doubles. All rooms are furnished with marble and forged iron
and, in keeping with the hotels category, are superbly appointed with
interactive television, minibar, airconditioning, direct dial telephone,
Internet, massage shower.. etc.
Our restaurant is outstanding for the
delicacy with which he approaches
all types of cuisine. We offer traditional
Mallorcan
gastronomic
delights as well as typical Spanisch
dishes as part of the lavish daily hot
and cold
buffets that guests can enjoy. There
is also show cooking and a home made
desserts buffet.
And for those moments of relaxation
you have the choice of saunas, thermal showers, ice booths, Turkish
baths, sun lamps, fitness studio,
Jacuzzi, Squash, beauty centre,
hairdresser, siesta salon and a classical Roman-style swimming pool of
FOR FURTHER INFORMATION
HOTEL PALACE DE MURO
Carretera Alcudia-Artá s/n
07458 Platja de Muro
Tel. 971 89 42 24
Fax: 972 89 42 13
e-mail: palacemurodir@globalia-hotels.com
WEB: http://www.globalia-hotels.com
The Calvià Town
Council on the island of
Mallorca together with
the hotel associations
from the municipality
presented last October
the tenth edition of
the
programme Calvià, the
European winter.
This joint initiative between
the municipality and local hotel
associations first started ten
years ago in order to try and
extend the tourist season
beyond the summer months to
include the winter period, thus
combating the seasonal nature
of the tourist industry.
Calvià Town Council has allocated a sum of 360,000 euros
to this year’s edition, a considerably higher amount than
previous years, despite the
fact that occupancy figures are
not expected to be greater than
they were last year. As well
as the edition’s own programme of activities, there
will also be cultural contributions with initiatives by the
Town Council’s Department of
Culture equivalent to 420,000
euros. At the same time, it is
also envisaged that the
Balearic Government’s
Department of Tourism will
boost the programme by
investing 360,000 euros in it.
Delegated by the different
associations that take part in
the initiative, the PalmanovaMagaluf Hotel Association has
now been responsible for the
management of five editions of
this programme of activities,
beginning in November and ending in March: a programme
that also includes the participation of the Balearic
Government, IBATUR and
Foment de Turisme de
Mallorca.
During these ten years, over
750,000 people have taken
part in the programme, with an
The tenth edition of Calvià,
the european winter
average of 77,000 people for
each of the last editions. In
terms of hotel figures, a total
of 51 hotels will open their
doors, offering over 17,000
hotel beds. It is anticipated
that fewer hotels and beds will
be available than last year.
Nevertheless, despite this situation, there has been equal
unity among the area’s hotel
associations and local institu-
tions. Together with local businessmen, Calvià Town Council,
IBATUR, Foment de Turisme
and the Balearic Government’s
Department of Tourism have
made it their goal to continue
promoting and extending this
winter programme. Local and
municipal authorities and the
private sector have decided to
work more closely than ever
before, in a joint initiative that
will soon, it is hoped, bear
fruit.
By hotel areas, PalmanovaMagaluf plans to offer a total
of 20 hotels with 9,309 beds,
the Peguera area will keep 17
hotels open this winter with a
total of 3,608 beds, Santa
Ponça will open the doors of 8
of its hotels with 2,901 beds,
Portals Nous will have two
hotels available with 322 beds,
and finally Illetes stands out
for keeping four hotels open
with a total of 1,097 beds.
The programme of events will
consist of a series of sporting,
cultural and leisure activities,
focused mainly on offering
low-season tourists the greatest number of potential attrac-

WTM 2002 - 60 páginas

Transcription

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