The 2016 Salon International de la Lingerie closed its doors

The 2016 Salon International de la Lingerie closed
its doors yesterday. Here's the report on this highenergy edition:
With the number of visitors remaining steady despite
a difficult economic and social context, the trade
show again proved to be the world market
reference !
Though trade show attendance was stable for all the
market's different sectors, there was an increase in
visitors from lingerie and ready-to-wear retail businesses.
For country representation, the slight drop in Belgium, Japanese, and American (USA
and Canada) visitors is no surprise. Last November's tragic events affected business
travel from these countries. There were also fewer Russian visitors due to that country's
ongoing economic crisis.
However, there was a small rise in the number of French visitors, with the regions showing a
willingness to mobilize, come to Paris, and visit the trade show!
Of special note: the increased number of Scandinavian visitors compared to prior years,
especially from Norway and Sweden. Numbers from South Korea and the Ukraine were also
slightly up this year.
Austria joined the top 10 visitors list, with those buyers motivated by Hanro being named
Designer of the Year, and Willy Hermann named Interfilière Paris Lingerie Designer of the
Year.
VISTORS TOP 10:
1.
2.
3.
4.
5.
6.
7.
8.
9.
10.
France
Italia
Germany
United - Kingdom
Spain
Belgium
Switzerland
United-States
Netherlands
Austria NEW
WHAT THEY THOUGHT ABOUT THE 2016 EDITION...
Stephan Hofmann - CEO of HANRO - Designer of the year 2016
From our point of view it was an exceptional tradeshow with an excellent performance,
both concerning visitor traffic and customer quality. We met a lot of really interesting
potential clients and gained new customers. Both the selection as “Designer of the Year”
as well as showing the final at The Selection Fashion Show resulted in notable reception
and increased brand awareness. Also our new Autumn/Winter 2016 collection for
lingerie, nightwear and loungewear was very well received. For us it was one of the best
tradeshows ever in Paris.
Le boudoir de Lola - Diest (France )
Visiting the Salon International de la Lingerie is always a vitamin pick-me-up for us.
It's an update on everything that's happening in the lingerie world.
For three days we see the new collections, get inspired, and reconnect with colleagues.
We discover new styles, new trends, and new brands, and then there are all the
innovations at Interfilière. The app that tells us about special events ahead of time is a
super idea and very practical. Tea time, the conferences, the Trends Market, and the
Boutique School were very enriching and gave us new energy.
This year's organisation was exceptional with almost no waiting at the entrance and
efficient security measures.
Thank you, we'll see you in Lyon!
Flanes y Fresones - Sitges (Spain)
The Salon International de la Lingerie is a source of inspiration and keeps us up to date, which is
why we try to attend every edition. The trade show is an ideal opportunity to discover and buy
collections from brands that aren't available in Spain.
Le Boudoir - Albi (France)
Since we owe our clients the best, we come to the trade show to find the best. It's an
essential event for learning about the trends and especially for giving new designers a
chance. It's a valuable dialogue that helps us constantly reassess what we're doing.
Lingerie Maxine - Kermt (Belgium)
Once again, the edition was a complete success. The welcome was very appreciated and the
visit was very rewarding. The environment was professional and friendly with in-depth
information about next season's trends. The product choice was complete with terrific smaller
brands next to industry leaders. The legwear offer was remarkable, a sign that the market is
back on track!
So the trade shows posted positive results in an uncertain economic and social context. The
attendance of new boutiques and new leading international buyers was also an important
element.
TOP BUYERS :
PDL DISTRIBUTORS (South Africa), AMAZON.DE (Allemane), BREUNINGER (Germany), EBAY
(Germany), GROUPE GALERIA KAUFHOF - CARSCH HAUS (Germany), GROUPON (Germany),
KADEWE (Germany), KARSTADT WARENHAUS (Germany), LUDWIG BECK (Germany), ZALANDO
(Germany), PYRENEES DISTRIBUCIO (Andorra), HARVEY NICHOLS (Saudi Arabia), HASSAN RAYES
EST (Saudi Arabia), IM IMPORTS (Australia), KASTNER & OHLER WARENHAUS (Austria), STEFFL
(Austria), JAWAD BUSINESS GROUP (Bahrain), AU FUSEAU (Belgium), BAGATELLE (Belgium), BIBA
(Belgium), BOUDOIR CLANDESTIN (Belgium), DUNDERWEAR (Belgium), LINGERIE BO (Belgium),
LINGERIE CARISSIMA (Belgium), LINGERIE MAXINE (Belgium), MURMURE (Belgium),
VENTE-EXCLUSIVE.COM (Belgium), AVEC PLAISIR FINE LINGERIE (Canada), LA MAISON SIMONS
(Canada), BEIJING AIMER (Chine), ERMES DEPARTMENT STORES (Cyprus), FOUR SEASONS
HOTEL (Cyprus), HYUNDAI DEPARTMENT (South Corea), LOTTE HOME SHOPPING (South Corea),
NAMYEUNG VIVIEN (South Corea), SHINSEGAE DEPARTMENT STORE (South Corea), MAGASIN DU
NORD (Denmark), AL FUTTAIM (United Arab Emirates), AMAZON.ES (Spain), BALECO (Spain),
CARREFOUR – MADRID (Spain), EL CORTE INGLES (Spain), LADY RUSS (Spain), PRIVALIA VENTA
DIRECTA (Spain), SUENOS DELISTORES SL (Spain), VENTE PRIVEE.COM (Spain), ZUBIRI (Spain),
AMAZON.COM (United-states), JOURNELLE (United-states), NEIMAN MARCUS (United-states),
NORDSTROM (United-states), SOL LINGERIE (United-states), TRYSTOLOGY (United-states), SOK
CONSUMER GOODS (Finland), STOCKMANN (Finland), ALICE LANGE (France), BRANDALLEY
(France), CARLA BIKINI (France), CUPIDON (France), GALERIES LAFAYETTE (France), LE BON MARCHE (France), LEMON CURVE (France), PRINTEMPS (France), ATTICA DEPARTMENT STORES –
AMERIKIS (Greece), PRIVATE SHOP - GETZ BROS (Hong-Kong), ARNOTTS (Ireland), GRUPPO COIN
- OVS SPA (Italia), LA RINASCENTE (Italia), AEON COMPANY (Japan), BARNEYS JAPAN (Japan),
BAYCREWS (Japan), HANKYU DEPARTMENT STORES (Japan), ISETAN MITSUKOSHI (Japan),
AL TOUQ ET QASEM CO (Kuwait), ABC DEPARTMENT STORES (Libanon), ADMIC (Libanon),
K-GROUP (Libanon), EL PALACIO DE HIERRO (Mexico), STEEN & STROM (Norway), CHAUSSETTE
LINGERIE (Netherlands), COURAGE MAASTRICHT (Netherlands), DE BIJENKORF (Netherlands),
MADELEINE (Netherlands), WEHKAMP BV (Netherlands), AMAZON.UK (United-Kingdom), ASOS
(United-Kingdom), BRANDALLEY UK (United-Kingdom), CAROLINE RANDELL LINGERIE BOUTIQUE
(United-Kingdom), FIGLEAVES.COM (United-Kingdom), GUILT LINGERIE (United-Kingdom), HARRODS
(United-Kingdom), HOUSE OF FRASER (United-Kingdom), JD WILLIAMS (United-Kingdom), JOHN
LEWIS (United-Kingdom), ODYSSEY BOUTIQUE (United-Kingdom), SELFRIDGES (United-Kingdom),
BRUNSCHWIG & CIE - BON GENIE – GENEVE (Switzerland), GLOBUS – SPREITENBACH
(Switzerland), JELMOLI (Switzerland) , MANOR (Switzerland)
New
Super Heroes, the 100% men's zone, once again attracted numerous
visitors. With 32 exhibitors (compared to 22 in 2015 and 12 in 2014), the
sector gains floor space and credibility each year with an increasingly rich
product offer for increasingly demanding consumers.
Standing tall: the Beautiful Legs zone grouped 22 exhibitors this year, a
small increase. Legwear fashions, always surprising and creative took on a
fresh look with a new fashion show format
that was a crowd pleaser!
THE FASHION SHOWS, A TRADE SHOW SIGNATURE
More than ever before, the fashion shows attracted phenomenal crowds. Vintage Circus,
inspired by the Distraction trend, was a truly theatrical event combining magic and performance
arts. Buyers in the audience were inspired and re-energized by the staging, the exceptional
models, and the choice of accessories. It was a breathtaking look at the trends set to highenergy music, and the audience was simply amazed.
The Garden of Dreams show, inspired by the Sincerity trend, enchanted spectators. A
powerfully moving tableau created by Amoena sent eight breast cancer survivors out on the catwalk to intense applause. It was a moment of grace, with bravery enhancing beauty. Bravo ladies!
100% TRENDS
A well organised and easy-to-read Trends Market showcased the season's 100
star products, including the indispensable bustier bra that was on all the catwalks
and in exhibitors' collections. Bodysuits continued to be a collection favourite in
every shape and style.
Visitors services, such as the Retail Academy and the Personal Shopper were very popular.
These services are increasingly well known and give visitors key tools for exploring the trade
show as efficiently as possible.
NON-STOP EVENTS AT THE TRADE SHOW . . .
Lise Charmel's magical couture fashion
show "Crystal et Sortilèges" (Crystals and
Spells) celebrated the house's 40th birthday,
the savoir-faire behind the designs, and paid
tribute to the French luxury.
A year full of celebration during the show : 60 candles for Leonisa, 70 years for Le
Chat and Empreinte, and an 80th anniversary for Oscalito.
RENDEZ-VOUS IN LYON IN JULY...
Finally several appointments presented the orientation of the next Mode City which
will take place in Lyon from July 9 to 11 already winning strong support
CONTACT :
ZMIROV COMMUNICATION
Virginie Gondoui | T. 01 55 34 37 66
virginie.gondoui@zmirov.com
Nora Daoud | T. 01 76 53 71 05
nora.daoud@zmirov.com
EUROVET
Angèle Sitbon | T. 01 47 56 32 40
asitbon@eurovet.fr
Christelle Dubrulle | T. 01 47 56 32 33
cdubrulle@eurovet.fr