Neelay Bhatt

Neelay Bhatt
# 740‐591‐0225
Neelay.bhatt@prosconsulting.com
http://www.linkedin.com/in/neelay
What To Expect
y A process for how to initiate and develop a high level plan in‐house and in one day
y A structure and outline for a marketing plan for all levels
What Not To Expect
y A completed marketing plan or a solution to all your marketing problems
y Importance of Marketing
y Trends
y Building your Plan
Marketing is very important and will continue to be so….
‐ Anonymous
Nelly’s Nine
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Producer
Director / Casting
Assistant Director
Script Writer
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Cinematographer
Actors
Best Boys
Editor
Media and Promotions
Nelly’s Nine and their Roles
Team
Roles
Producer
Provide necessary support and resources to make it happen
Director / Casting
Run the meeting / choose the right cast of actors attending
Assistant Director
Liaison between director / producer and team
Script Writer
Prepare the agenda and outline for entire day
Cinematographer
Ensure all visuals, technology required is available
Actors
Come prepared and play the roles expected of them
Best Boys
Run around, manage schedule, logistics, FOOD
Editor
Edit unnecessary conversation; be the timekeeper
Media and Promotions
Market the marketing plan and ensure implementation
Movie Title
• Building our Marketing Plan in a Day
• GP in GP by GP
• Whoever the heck thought we could build a marketing in day was smoking something….and, dude, I’d love to have some of it!!
Things Your Cast Will Need
• A Strong Script (Agenda, outline, timing)
• A Good set (Comfortable setting, sufficient breaks in between,)
• Good lighting and sound (adequate technology and tools – easels, stickers, name tent cards, toys, sticky notes, etc.)
• Good catering (FOOD!!)
Goals and Outcomes
Movie will have 3 Parts ….because
I want more Popcorn
1. Where are we today?
2. Where do we want to go?
3. How do we get there?
Where Are We today?
Activities
1. List your audience?
2. What is your product?
3. List your top 3 competitors and competition
Outcomes
Identify market situation and gaps in service offering TED Talks
(Technology, Entertainment, Design)
www.ted.com
Our Product
• Google • Starbucks
• Clinique
• All of Us?
• Search
• Coffee
• Cosmetics
• Parks,
Programs,
Special
Events
What is Our Product?
Our product is
SOLUTIONS Product
Identified Problem + Developed Solution =
Product to be Marketed
Competitors and Competition
Identify who is simply a similar provider and who is truly a competitor
Where Do We Want To Go?
Activities
1. Conduct a SWOT
2. Build Your Differentiator
3. Create a BAG (Big Audacious Goal)
Outcomes
Determine the brand attributes / benefits and the product’s future roadmap
Where Do We Want To Go?
Conduct a SWOT Analysis
Where Do We Want To Go?
Build Your Differentiator
(5 words of less to describe your brand and what it stands for)
Where Do We Want To Go?
Create a BAG (Big Audacious Goal)……….
or some small realistic ones
How Do We Get There?
Activities
1. Create an action team
2. Based on the market, prioritize the available tools 3. Determine and allocate appropriate resources ($)
4. Build a timeline for implementation
Outcomes
Build an integrated marketing and sales plan
How Do We Get There?
Create an action team
How Do We Get There?
Based on the market, prioritize the available tools How Do We Get There?
Determine and allocate appropriate resources ($)
How Do We Get There?
Build a timeline for implementation
And It’s a Wrap!
Next Steps?
Release the dang movie …i.e. your marketing plan
Bonus Feature
Define what success looks like with performance metrics and ROI targets In Summary
• Where Are We Today?
List your audience? / What is your product? / List your top 3 competitors and competition
• Where Do You Want To Go?
Conduct SWOT Analysis / Build Your Differentiator / Create a BAG
• How Do We Get There?
Create a team / Prioritize tools / Assign resources / Establish timelines
• Define Success Looks Like?
Neelay Bhatt
# 740‐591‐0225
Neelay.bhatt@prosconsulting.com
http://www.linkedin.com/in/neelay