History Product Recent Developments Promotion Brand Values

Market
To operate a business in today´s conditions of rapid
market transformations with literally instant access to
information on all available products, in a regulatory
and in an administrative environment that is
inhospitable and non-stimulating for the entrepreneur,
is rather difficult by itself.
If the chronically weak purchasing power of the
customer who has an undiminished level of demand
and, what’s more, the wish to have his or her needs
met as optimally as possible is added – then business
requires a systematic and innovative approach.
The Retro brand did not only successfully adapt
to aforementioned conditions, but it also manages to,
in a very saturated and open market, increasingly
distinguish itself as the leader in its field of activity.
Retro is currently developing two concepts parallely
in the Bosnia and Herzegovina market, namely Retro
Shoes i Retro Home.
Retro Shoes offers a wide range of footwear and
fashion accessories. The primary goal is to offer
fashion-conscious people the best products, with a
maximally balanced price-quality ratio. The current
retail chain totals 15 branches in Bosnia and
Herzegovina and its ambition is to establish retail
networks in all cities and places with a population of
over 30,000.
Retro Home, decoration and gift assortment, is
intended for both households and all those business
partners with the need or interest to further their
offer or present it in a more quality way by creatively
incorporating Retro Home products into their
concept, thus creating a positive synergetic effect.
The retail chain consists of 7 branches and it works
rapidly on its further expansion. This concept has
been very well received, and it is already in the phase
of entering the markets of the neighbouring
countries.
Besides strengthening its own retail trade, there
are serious activities regarding wholesale placement,
and a special offer is being created in this respect.
Customers are offered a very competitive product
based on special design, quality and reasonable prices.
Achievements
Retro has become a serious and reliable partner, and
a strong partnership has been built with well known
manufacturers that produce directly for Retro or
whose brands are directly distributed by Retro.
Direct import constitutes a significant part of the
offer and ensures a very competitive market position.
Retro insists on independence and flexibility in the
preparation of offers in accordance with market
assessments.
Retro is among the most desirable employers in
its branch, with currently 110 employees. This
number is increasing rapidly due to the opening of
new retail branches. Creating a stimulating and
pleasant work climate and good working relationships
is understood as a prerequisite for a successful
business.
History
B&B New Look d.o.o. Mostar which
was founded in 1997 is a 100%
privately owned company and the
creator and owner of the Retro
brand.
Apart from continuously investing
in the Retro brand, which includes
business under the concepts Retro
Shoes and Retro Home, the company
also owns three branches which
conduct trade with multibrand
women`s and men`s apparel in the
‘Kuća Mode’ department store in
Mostar where the company is based.
Retro Home is a relatively new
project, and the first branches were
opened in the autumn of 2013.
Product
RETRO offers its customers a
carefully selected assortment of
products at the most competitive
prices on the market.
Retro Shoes, apart from its
product line in its shops, also offers
products by renowned global brands,
such as: Replay, Bullboxer, S.Oliver,
Lacoste, Bugatti, Pikolinos, David Jones,
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SUPERBRANDS
Marco Tozzi, Cat, Divine Follie, Biana, Inuovo,
Desigual, Doca, Bufalo, Timberland, Jack&Jones, etc.
The line of footwear and bags manufactured
under the Retro brand, which was exceptionally well
accepted and whose prices were maximally adapted
to market conditions, stands out in particular. It
distinguishes itself through modern and trendy design
with excellent manufacturing and material quality.
Retro Home assortment is entirely manufactured
under the Retro Home brand.
A lot of attention and effort is also invested in
this young product line which proved to be
refreshment to the market, much to the excitement
of many customers.
Retro Home covers and meets the customers’
huge range of needs, ranging from the
smallest decoration
items and
various
household
articles of daily
use up to large
furniture. It also
has a market in
the business/
entrepreneurial
sphere and
cooperates
excellently with and
is complemented by
hotels, restaurants,
cafes, apartments, motels, various retail and wholesale
of consumer goods, architecture firms, flower shops,
bookshops, photo studios, etc.
with the aim to ensure the
customer a more pleasant
experience and greater
enjoyment while shopping at RETRO.
The planning of the expansion of the retail market in
the countries of the region as well as further activities
for strengthening the gained positions is also
underway.
Recent Developments
Promotion
Retro is expanding its retail network at a fast pace so
that 8 more branches were opened in 2013. What
contributed mostly to this is the opening of the Retro
Home shops whose expansion is not yet completed.
The Retro assortment is currently available to all
customers on our market via online business, namely
our two specialised webshop sites, one for Retro
Shoes (retroshoes.ba) and one for Retro Home
(retrohome.ba). The goods are delivered via courier
service to the customer´s address.
Efforts are put into building a complete visual of
outlets and the whole way of presenting products,
The strategy of the promotion of the Retro brand is
appropriate and unobtrusive advertisement with an
emphasis on the most optimal ratio between goods,
price, service and the shopping experience in general.
Most attention is paid to the outlets as well as to
always putting customers and their needs first.
This type of business is followed by regular
seasonal sales, however, Retro also organises special
promotions adapted to certain occasions, and, apart
from that, a certain assortment always awaits the
customer during the constant rotating promotions
which are always a pleasant surprise for the
customers and an additional motivation for them to
visit us more frequently.
One of the features is the Retro Loyalty Card
which, in the very short period of only one year,
gained 40,000 members, and this number rises
rapidly.
What is special about it is that the customer does
not get confused with points but rather approves a
direct accumulated discount on every purchase,
which is not deleted at the end of the year, but
carried over to the next year.
In accordance with its strategy, Retro very
appropriately and seldom sends text messages with a
precisely stated and undoubtable advantage for the
customer to Loyalty Club members.
Brand Values
As a result of constantly insisting on excellence and
the continuous investment in goods and services,
Retro earned the customers´ trust which it tries to
justify daily.
Retro developed a recognisable image based on
innovation and the identification of the needs of
various customers’ categories.
A socially responsible business and the obtained
reputation are the basis of planned future business
projects.
www.retroshoes.ba
www.retrohome.ba
Things you didn’t know About...
Retro
The B&B New Look d.o.o. Mostar company,
apart from business operations under the Retro
Shoes and Retro Home concept, also engages
clothing retail in three shops in the ‘Kuća Mode’
Mostar department store (Boss , Polo, Ralph
Lauren , LaCoste , Pierre Cardin, Bugatti, Scotch
& Soda, Pepe jeans, Replay, Garcia, Jack˛& Jones,
Selected, Vero moda, Only, Vila, Desigual,
Jacqueline de Yong, etc.).
Customers can shop online at www.retroshoes.
ba and www.retrohome.ba with the possibility to
purchase on account and with bank cards.
Retro subscribed 40,000 members to the Retro
Loyalty Programme in one year, and this number
grows rapidly.
Retro has made an application system available
candidates interested in employment may use to
apply and become a part of the Retro team.
SUPERBRANDS
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