Overview of BU status and targets: UK

Advertising Information
for 2016
by Neckermann Hungary
June 2015.
OVERVIEW – Neckermann Hungary
11
–Market leading tour operator
–26 own shops + 12 franchise + 350
3rd party retails shops
–Ca. 20% market share in charter
flight market
CONTENT– overview of activities
22
SHOPS
AGENTS
EVENTS
CATALOGUES
TRAVEL & DOCUMENTS
OTHER OFFLINE ACTIVITIES
ONLINE ADVERTISING
CONTACT US
-2-
SHOPS – Digital TV screens with OFFER
WHAT
OFFER of Partner on Digital TV Screens in 26 Neckermann
travel shops
DETAILS
Offer for partner (1 hotel), including logo+picture, displayed
in rotation with other offers on TV screen in all 26
Neckermann shops.
2 TV screens/shop: 1 in the shop area, 1 in the shop
window.
Advertisement displayed for 15-20 seconds / occasion
Frequency: min. 100 times /day
WHEN
1 months – all year possible
COST
750 € / 1 month
Price includes
Design, programming, execution, tracking
Digital signage to be in place in Neckermann shops as of November 2015.
3
SHOPS – Digital TV screens with VIDEO + OFFER
WHAT
VIDEO + OFFER of Partner on Digital TV Screens in 26
Neckermann travel shops
DETAILS
15 seconds video of hotel + max. 2 offers for partner,
including logo+picture, displayed in rotation with other
offers on TV screen in all 26 Neckermann shops.
2 TV screens/shop: 1 in the shop area, 1 in the shop
window.
Advertisement displayed for 15-20 seconds / occasion
Frequency: min. 100 times /day
Partner to provide video!
WHEN
1 month – all year possible
COST
1 350 € / 1 month
Price includes
Design, programming, execution, tracking
Digital signage to be in place in Neckermann shops as of November 2015.
4
SHOPS – Window flyers
WHAT
1 flyer (A4 size) for specific offer of 1 partner
with logo and 2 pictures in all 26 NEC shops
WHEN
In booking season
W15-16: Sep 2015 – Mar 2016
S15: Dec 2015 – Sep 2016
COST
100 EUR / flyer / month
Price
includes
Design, printing, distribution of flyers
Placement of1 flyer for 1 month in all 26 NEC
HUN shops
Potentially Window flyers will be replaced by offers on Digital TV
Screens during 2016.
5
SHOPS – Window decoration
WHAT
Specially designed shop window decoration
in 1 Neckermann shop 2 months
WHEN
In booking season
W15-16: Sep 2015 – Mar 2016
S15: Dec 2015 – Sep 2016
COST
1 200 EUR / shop / 2 months
Price
includes
Design, printing, decoration of selected
shop window, flyer placements
Placement of decoration for 2 month in 1
shop
6
SHOPS – Complete Branding of 1 shop
WHAT
Special decoration of all possible surfaces
in one travel shop for partner
WHEN
All year possible
COST
2500 EUR / Travel shop / 4 months
Price
includes
Design, production, decoration,
placement for min. 4 months
7
SHOPS – Neckermann calendar
WHAT
ALL YEAR VISIBILITY!
Specially designed calendar for calendar
year 2016 with
12 individual pictures (unique for every
month) + logo
Distribution in all Neckermann +
franchise + partner shops
WHEN
All through 2016
COST
2000 EUR
Price
includes
Design, printing and distribution of 500
calendars
8
SHOPS – Poster placement
WHAT
Placement of poster in
shop, exclusivity for
selected shop
WHEN
All through the year
COST
150 EUR / month / shop
Price
includes
Production, distribution
and placement of poster
in shop
DETAILS
Co-branded with
Neckermann Hungary
A2 size
9
SHOPS – Lama poster
WHAT
Placement of Lama poster in
shop, exclusivity for selected
shop
3 MONTHS GUARANTEED
VISIBILITY!!!
WHEN
All through the year
COST
300 EUR / piece
Price
includes
Design, production,
distribution and placement
of poster in shop
DETAILS
Co-branded with
Neckermann Hungary
420 x 1350mm, only 1 poster
allowed / shop / month
10
SHOPS – Roll-up
WHAT
Production of partner specific roll-up, co-branded
with Neckermann
Roll-up to be used at Neckermann events, fair, or in
shops
3 MONTHS GUARANTEED VISIBILITY!!!
WHEN
All through the year
COST
350 EUR / piece
Price
includes
Design, production, distribution and placement of
roll-up wherever applicable
DETAILS
Co-branded with Neckermann Hungary
800 x 2000mm, only 1 roll-up allowed / shop (multiple
roll-ups used at events)
11
AGENTS – Webinar
12
WHAT
Dedicated web based training to
Neckermann agents, max. 30
minutes training duration
• Avg. Participation:
50-80 shops = 80-110 agents
WHEN
All through the year possible
COST
500 EUR / training event
Price
includes
Set-up of web training, invitation
of partners, moderation of
training, translation of partner’s
training material into Hungarian
PPT presentation delivered by
partner
• Preferred topic: news, events,
interresting novelties in the hotels and
the destination to give a reason to sell
the product
• Duration: ca. 20 minutes
EVENT – Road show for agents
WHAT
Series of regional partner meetings, ca. 5 locations
in Hungary country side, ca. 30-40 agents/location
Ca. 30 minutes presentation time for
partner/location
Not exclusive for Partner. Up to 5 Partners may
present/location
WHEN
Summer 16 roadshow: January 2016
Winter 16-17 roadshow: September 2016
COST
2000 EUR / road show
Price
includes
Preparation, invitation, presentation, rental of
venues, catering, travel cost and accommodation
of NEC HUN colleagues; does not include travel and
accommodation cost of partner representative
13
EVENTS –
Neckermann cooking
WHAT
Exclusive invitation to a Neckermann
event for agents with a particular motto
suited to the partner
Participation: max. 20 agents per event
Theme inline with key destination and
national specialties of partner
WHEN
All year possible, maximum 5 times /
year organized
COST
2 000 EUR / event
Price
includes
Preparation, invitation, organization of
event
event for agents
14
CATALOGUE – Advertisement
SUMMER 2016
Circulation
Mediterranean flight:
Mediterranean car:
Mediterranean Börze:
Mountains&Lakes car:
Issue date
December 2015
COST
DETAILS
15
WINTER 2016-17
ca. 110.000 pcs
ca. 100.000 pcs
ca. 70.000 pcs
ca. 45.000 pcs
Ski:
ca. 50.000 pcs
Exotic & Mediterranean flight: ca. 50.000 pcs
August 2016
B1: 2 500 EUR (picture + logo only)
B4: 2 500 EUR (full ad)
B3: 2 000 EUR
1/1: 1500 EUR
B1 contains picture + logo only - All others contain full advertising
1/1 size: 210 x 280 mm, 4c, composite PDF format
TRAVEL & DOCUMENTS
Online booking confirmation
WHAT
GREAT TOOL TO TARGET LOYAL NECKERMANN
CUSTOMERS!
SELL THE SUMMER VACATION ALREADY WITH THE
WINTER BOOKING!!!!
Banner on every page of electronic confirmation
letter for all bookings.
Sent our every time some change is done. Ca. 2,5
times for each booking
Issue date
All year possible – based on agreement
COST
1500 EUR/month
Price
includes
Placement & delivery to customers
DETAILS
750x75 px + linking to Hotel page on Neckermann.hu
website
BEST WAY TO SELL NEXT VACATION!
16
TRAVEL & DOCUMENTS – Ticket Pouches
WHAT
All Neckermann customers receive printed offers in
the shops in these envelopes
10.000 pcs / 3 months
Issue date
quarterly
COST
1.000 EUR / page
Price
includes
Printing, distribution of vouchers envelopes
DETAILS
Full pages: front side, back side, inside page & Inside
holder
Size: full pages: 220x113mm,
inside holder: 192x88mm, 4c
17
OTHERS OFFLINE – Outdoor Billboards
WHAT
Joint advertising on giant outdoor
posters (5 x 2.5 m)
50 pcs in Budapest
WHEN
1 month
COST
8.500 EUR / 50 posters
Cost
includes
Design, production, distribution,
media cost, tracking
18
OTHERS OFFLINE – Restaurant Advertising
WHAT
Advertising on paper table cover sheets
upstyle restaurants in Budapest’s most
fancy shopping malls (for example Leroy)
Issue date
monthly
COST
1100 EUR / month / restaurant
Price
includes
Printing, distribution, control of placement
DETAILS
A3 size paper covers for tables
6000 – 8000 pcs. of covers for 50% of
places / restaurant / month
Option to rent 100% of places with
upcharge.
19
OTHERS OFFLINE – Restaurant Advertising
+ LINKED WITH REGISTRATION GAME
WHAT
Advertising on paper table cover sheets
upstyle restaurants in Budapest’s most
fancy shopping malls (for example Leroy)
+
QR code on creative + landing page on
Neckermann.hu for registering.
Customer can win free stay in Hotel
Issue date
1 month, possible in January – May 2016
period
COST
2 5000 EUR / month / restaurant
Price
includes
Printing, distribution, control of
placement, design and execution of
landing page, organization of game, taxes
for prize
DETAILS
A3 size paper covers for tables
6000 – 8000 pcs. of covers for 50% of
places / restaurant / month
Option to rent 100% of places with
upcharge.
+
Landing page on www.neckermann.hu
20
ONLINE – Google Adwords campaign
WHAT
Google Adwords campaign
with flash banners. (swf
150K various sizes)
WHEN
All year possible
COST
2000 EUR / month
Price
includes
Full execution
21
ONLINE – exclusive B2C newsletter
WHAT
Dedicated newsletter to our database: ca.
90.000+ addresses with partner message, logo,
photos, offers.
Max. 6 hotel offers
WHEN
All year possible
COST
1100 EUR
Price
includes
Full execution
22
22
ONLINE – B2C newsletter banner
WHAT
Banner in weekly B2C newsletter.
Database ca. 90.000+ addresses
Size: 700x220px JPG. + link
WHEN
All year possible
COST
500 EUR
Price
includes
Creative design + placement of
banner
2333
ONLINE – Display banner on www.neckermann.hu
WHAT
Display banner through Adtech ad
server on www.neckermann.hu in
rotation with other advertisements.
Possible sizes: 1110x142, 350x132,
340x206), possible formats: jpg, gif,
swf. Link to 1 hotel in Neckermann
portfolio
WHEN
2 weeks duration
All year possible
COST
500 EUR
Price
includes
Creative design + placement of
banner
24
example
- 24 -
ONLINE – Hotel PROMO BOX
25
WHAT
Special offer box on
www.neckermann.hu.
Hotel name + picture +
Tripadvisor/Hoidaycheck rating +
1-2 comments from guests about
their stay at the hotel
WHEN
2 weeks duration
All year possible
COST
750 EUR
Price
includes
Complete management
example
- 25 -
35
ONLINE – extranet/intranet publication
WHAT
B2B marketing info to Neckermann + 3rd party
agents. PDF format, ca. 2-10 pages,
English/German ok
WHEN
1x per season possible
COST
500 EUR
Price
includes
Placement of document.
26
- 26 -
ONLINE – Facebook Posts
WHAT
35.000+ fans.
Facebook Post campaign – 1
post/month for 3 months duration
www.facebook.com/neckermann.hu
WHEN
All year possible, 3 months/Post
campaign
COST
250 EUR for Post
Price
includ
es
Full execution
27
27
ONLINE – Facebook Photo album
WHAT
35.000+ fans.
Facebook Photoalbum - Logo, partner
name, pictures displayed.
www.facebook.com/neckermann.hu
WHEN
All year possible
Photo album available for 6 months
COST
500 EUR for Photoalbum
Price
includes
Full execution
28
ONLINE – Facebook VIDEO
WHAT
35.000+ fans
1 video post on Neckermann facebook profile
with video about partner. Partner to provide
video
www.facebook.com/neckermann.hu
WHEN
All year possible
Video available for 6 months
COST
250 EUR for video
Price
includes
Full execution
29
ONLINE – YouTube video post
30
WHAT
Special video post on YouTube Neckermann
video channel
WHEN
All year possible
Video available for 6 months
COST
250 EUR for Photoalbum
Price
includes
Full execution
CONTACT US
31
Péter Kálmán
Orsolya Kapus
kalman.peter@neckermann.hu
Tel: +36 1 309 59 75
kapus.orsolya@neckermann.hu
Tel: + 36 1 309 59 73