Clinical Efficacy in Osteo

LLC
The Metabolic Bone Regulator
your ball and buck go farther.
WINDOW ROCK, ARIZONA
M AY 2 0 - M AY 2 2 , 2 0 0 5
THE HIGHEST CHAMPIONSHIP COURSE
AICAE
IN NORTH AMERICA
has its ADVANTAGES:
4X STUDIO PROJECT REVIEW
Clinical Efficacy in Osteopenia
A vision of the future and the values of the past
come together in the collective memory of a people....
ARIZONA STATE UNIVERSITY
UNIVERSITY OF NEW MEXICO
STUDENT CHAPTERS
Copper Creek was designed by Pete and Perry
Dye to bring out your best game. A fun, affordable
18 hole course with a level of service that could easily
Best Regards,
pass for a country club and a friendly attitude that’s
1
beyond compare.
Published in Annals of Internal Medicine
cess to your kind of challenge
Enclosed are a sample of 7 projects that 4X Studio has been fortunate enough to
be a part of from July 2008 - Dec 2008. Most of the projects showcased have been
completed, but a few are still in the development stage and I am just too excited with
the work that I wanted to share them with you. I hope you find the work just as fun
the hub of cycling in the Colorado Rockies – whether you’re hardcore hungry for
and inspiring as I do.
85% of patients increased BMD
or simply seeking a soothing ride that’s all downhill (shuttle service). There are
scenic byways to choose from, and Copper’s in the heart of it all. After your ride,
4X Studio
always
as partfreedom.
of the team when working on a project,
ou need to relax,
recover
andconsiders
recharge.themselves
This is summer
which is why clients receive the best creative service experience possible. Feel free to
contact me If you have any questions about any of the work presented or would like to
IC | July 26 –receive
28 a sample of these
COPPER
finishedTRIANGLE
projects.
A CAUSE
en’s Hospital Courage Classic
untain for three consecutive,
g up and over three Rocky
height of summer all to benefit
l. www.couragetours.com
OLORADO.COM FOR A
MER SCHEDULE.
I look forward to adding your project to the next 4X Studio Project Review.
BICYCLE TOUR | August 2
With breathtaking scenery, gorgeous roads and three
challenging climbs, the Copper Triangle exemplifies
cycling in the Colorado Rockies. The 2008 ride will
be limited to the first 3,000 registered participants,
and works in partnership with the Davis Phinney
Foundation to raise funds for Parkinson’s disease
research. www.coppertriangle.com
COPPERCOLORADO.COM | 970.968.3333 (Advanced Reservations)
Shon Quannie
2810 E. Glenrosa Ave. #8 | Phoenix AZ 85016
squannie@4x-media.com | 4x-media.com
[t] 602 956 2413
CLIENT:
Andes Engineering
PROJECT: Identity Package
Andes Engineering was looking for a new logo and Identity package that would
represent their founder's roots from South America as well as communicate
their work in transportation and drainage projects.
copyright © 2009 4X Studio LLC
Shon Quannie - Design/Production
CLIENT:
Primus Pharmaceuticals
Shon Quannie - Design/Production
PROJECT: Fosteum Identity and Collateral
Long time client, Primus Pharmaceuticals, launched Fosteum with
great anticipation with a new product logo and long list of supporting
collateral for physicians. Fosteum allows menopausal women to
maintain healthy bones without the dangers of traditional drugs. This
was communicated in the logo form with a feminine color palette.
The Metabolic Bone Regulator
Clinical Efficacy in Osteopenia
Published in Annals of Internal Medicine
85% of patients increased BMD1
Before osteopenia
becomes osteoporosis
The only effective medical food that builds BMD
to enable physicians to intervene earlier
Fosteum provides a new option for:
Early intervention in the process of bone loss
Patients intolerant of bisphosphonate
Patients on a drug holiday
Fosteum restores the metabolic
process of bone building:
Reduces osteoclast activity
Increases osteoblast activity
85% of patients increased in BMD 1 In clinical trials Fosteum reduced the
incidence of hot flashes by 56.8%4
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References: 1. Data on file at Primus Pharmaceuticals, Inc. 2. Marini, et al., Effects of the phytoestrogen genistein on bone metabolism in osteopenic postmenopausal women: A randomized trial. 19 June 2007. Annals of Internal Medicine. 146(12):839-48. 3. Burnett, et al., Fosteum TM: A new therapeutic
for the clinical dietary management of osteopenia and osteoporosis with utility for menopausal symptom management. 18-22 April 2007. 7th International Symposium on Osteoporosis, Washington, D.C. 4. D’Anna, et al., Effects of the phytoestrogen genistein on hot flushes, endometrium and vaginal
epithelium in postmenopausal women: a 1-year randomized, double-blind, placebo-controlled study. 2007. Menopause, 14(4):1-8.
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copyright © 2009 4X Studio LLC
For samples or more information call:
Mean of 3% per year compared to baseline
787.765.3510
5% to 6% per year compared
toisCalcium+D
Fosteum
a prescription medical food product for the safe clinical dietary management of the metabolic
processes of osteopenia and osteoporosis. Fosteum is for use under a physician’s supervision. Full prescribing
is available at www.fosteum.com. © 2008 Primus Pharmaceuticals, Inc. All rights reserved.
Provides safe managementinformation
of osteopenia
A solution for patient intolerant of
bisphosphonates
A solution for patients with co-morbidities
other than glucocorticoid induced osteoporosis
Reduces menopausal symptoms in more than
74% of patients over time4
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Study Description: 389 patients postmenopausal ≥12 months who were
at least osteopenic at baseline were randomized to genistein or placebo.
The placebo and genistein capsules both provided 1,000 mg calcium and
800 IU cholecalciferol per day.
CLIENT:
Copper Mountain Colorado
Factory Design Labs - Design/Production
Shon Quannie - Design/Production
PROJECT: 2008 Summer Ad Campaign
Copper Mountain chose 4X Studio to produce the Summer 2008
Summer "Free Your Mountain" Campaign. Working closely with
their partners and their marketing department, 4X Studio was
able to roll out a complete look in a timely manner for print,
signage and web applications.
JUNE 2008
GUITAR TOWN | August 8 – 10
LIFT OFF: SUMMER | June 20 – 22
Copper’s opening weekend, with activities, specials and live music.
And don’t miss Copper Creek, the highest championship golf
course in North America!
JULY 2008
3RING WEEKEND | July 4 – 6
A FREE family event featuring live music by Rusted Root, a sustainable
“eco-village” including recycled art installations, and hands-on,
interactive activities designed to educate and entertain.
www.3ringweekend.com
NATIONAL REPERTORY ORCHESTRA
ENSEMBLE PERFORMANCE | July 12
COURAGE CLASSIC | July 26 – 28
The 19th Annual Children’s Hospital Courage Classic returns to
Copper Mountain for three consecutive, fun-filled days of cycling
up and over three Rocky Mountain passes at the height of summer
all to benefit the Children’s Hospital. www.couragetours.com
Copper Creek was designed by Pete and Perry
Dye to bring out your best game. A fun, affordable
18 hole course with a level of service that could easily
pass for a country club and a friendly attitude that’s
beyond compare.
The third annual festival is headlined by 2 nights of Railroad Earth and features
sets from The Emmitt Nershi Band, Peter Rowan and Friends, Honkytonk
Homeslice Electric, Hot Buttered Rum, 5 of the 6 members of the String
Cheese Incident, members of Leftover Salmon, Jeff Sipe, Gibb Droll, and
many others. www.yarmonygrass.com
US HALF MARATHON | August 23
Produced by US Race Series in partnership with the Copper Mountain Resort,
the US Half Marathon, Copper Mountain features an exhilarating road race
that starts and finishes in Copper Mountain Village. www.copperhalf.com
COPPER COUNTRY | August 29 – 31
Long considered one of Colorado’s classic alpine road rides, the
Copper Triangle supports the Davis Phinney Foundation to raise
funds for Parkinson’s disease research. www.coppertriangle.com
A Labor Day festival tradition at Copper Mountain, Copper Country celebrates
the best of the American spirit. Incredible live music, the country’s top fine
artists and even nationally ranked rodeo competitors come together to make
this THE Labor Day event for the entire family. Entertainers include John
Fogerty, Tony Joe White, Poco, Firefall, Pure Prairie League, Desert Rose
Band, Savannah Jack and others. www.coppercountryfest.com
MINIS IN THE MOUNTAIN | August 6 – 10
SEPTEMBER 2008
The MINI Coopers return to Copper for the third annual rally of
both new and classic MINIs motoring through the high alpine roads
with daily organized drives. www.mini5280.com
THE HIGHEST CHAMPIONSHIP COURSE
IN NORTH AMERICA has its ADVANTAGES:
YARMONY GRASS | August 15 – 17
COPPER TRIANGLE BICYCLE TOUR | August 2
AUGUST 2008
your ball and buck go farther.
Three FREE days of the world’s best guitarists come together at Copper
Mountain for the 4th annual Guitar Town festival. Featuring Jimmie Vaughan,
Jim Weider’s ProJECT PERCoLAToR, David Bromberg, John Jorgenson,
Monte Montgomery, and The Kentucky Headhunters.
www.copperguitartown.com
BACK TO SCHOOL/BACK TO SNOW | September 12 – 14
Fall festival with a village-wide sidewalk sale, rail jams, free live music,
Team Summit ski swap and 2008/2009 season passes on sale!
what color is your summer?
easy access to your kind of challenge
Copper Mountain is the hub of cycling in the Colorado Rockies – whether you’re hardcore hungry for
high-altitude training or simply seeking a soothing ride that’s all downhill (shuttle service). There are
hundreds of miles of scenic byways to choose from, and Copper’s in the heart of it all. After your ride,
our village has what you need to relax, recover and recharge. This is summer freedom.
TRAVEL FOR A CAUSE
COURAGE CLASSIC | July 26 – 28
The 19th Annual Children’s Hospital Courage Classic
returns to Copper Mountain for three consecutive,
fun-filled days of cycling up and over three Rocky
Mountain passes at the height of summer all to benefit
the Children’s Hospital. www.couragetours.com
VISIT COPPERCOLORADO.COM FOR A
COMPLETE SUMMER SCHEDULE.
COPPER TRIANGLE
BICYCLE TOUR | August 2
With breathtaking scenery, gorgeous roads and three
challenging climbs, the Copper Triangle exemplifies
cycling in the Colorado Rockies. The 2008 ride will
be limited to the first 3,000 registered participants,
and works in partnership with the Davis Phinney
Foundation to raise funds for Parkinson’s disease
research. www.coppertriangle.com
COPPERCOLORADO.COM | 970.968.3333 (Advanced Reservations)
COPPERCOLORADO.COM | 888.229.9540
Scenic Chair Lift Ride - Kids 12 and under
and current Copper Passholders ride FREE!
Kids’
FAC: Fridays at Copper
• Free Friday Activity Pass with every $30 shopping or
dining purchase at Copper
• Free Live Music on the West Lake Stage 6 – 8 pm
• Free Movies in Burning Stones Outdoor Theater at dusk
Night Out
Free evening
childcare with
$30 purchase
EXPERIENCECOPPER.COM | 866.416.9874
copyright © 2009 4X Studio LLC
Wstwrd_SmrEvntsAd_9.656x12.459_7.indd 1
4/30/08 11:23:05 PM
CLIENT:
Primus Pharmaceuticals
Shon Quannie - Design/Production
PROJECT: Limbrel Consumer Ad Campaign - Work in Progress
Limbrel is an Osteoarthritis product that 4X Studio has been working closely
with the Primus Pharmaceutical marketing department and their partners to
launch their first consumer ad campaign. The "Balanced, Safe and Effective"
message is concentrated at a 50+ age demographic trying to manage
osteoarthritis. Here is a taste of that creative that is currently in development.
Stay tuned for the final ad campaign launch.
The Perfect Balance
Between Safe and Effective
Osteoarthritis Care
The Perfect Balance Between Safe
and Effective Osteoarthritis Care
you don’t have to
sacrifice safety
for effectiveness
in managing
osteoarthritis
Limbrel minimizes inflammation
without stomach upset
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Limbrel is clinically proven to
improve discomfort without
harmful side effects
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Limbrel is clinically proven to
improve discomfort without
harmful side effects
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copyright © 2009 4X Studio LLC
Free to Move Again
Free to Move Again
Free to Move Again
CLIENT:
Vestar Development Company
PROJECT: Tempe Marketplace Signage
Tempe Marketplace is an experience that is branded as such. 4X Studio was
asked to create facade signage to communicate this experience on an extreme
scale (14 feet x 48 feet). Here is just a sample of this project that is currently
under consideration.
copyright © 2009 4X Studio LLC
Shon Quannie - Design/Production
CLIENT:
Document Storage Solutions
PROJECT: Identity
DSS is a new company started by an existing client. After discussing the logo for the
new company, there were a lot of creative directions that were explored. With a very
literal name and many figurative design options, we chose to pursue the mark that best
represented a dynamic, modern look that emulates the high quality of safe, reliable
service and up-to-date-technology (and basically he really liked this logo). I was very
happy to present many variations of the logo, here are a sampling of the versions that
did not make the cut, but have a place in my heart.
copyright © 2009 4X Studio LLC
Shon Quannie - Design/Production
CLIENT:
ASU for Arizona
Shon Quannie - Design/Production
PROJECT: Navajo Nation Capitol Studio Project Book
ASU for Arizona and Native American Design Students of Arizona State University
College of Design joined together for a project in cooperation with the Navajo
Nation to develop and plan a concept of the future Navajo Nation's Capitol in
Window Rock, AZ. This 32 page plus cover book captures the weekend event from
the group concept sessions to final presentation.
GREEN TEAM
EDUCATIONAL, COMMUNITY
AND GOVERNMENT SYMBIOSIS
TEAM LEADERS:
John McIntosh
Richard K. Begay, Jr.
Ted Jojola
STUDENTS/PROFESSIONALS:
Aleksasha Webster
Charles Jentlie
Ivan Shorty
Jamie Watchman
Tamarah Begay
The Green Team’s design proposes to place education
in the forefront of importance in a plan that seeks to
foster an increased sense of public participation in
process. Retail is located in the east section of the Capitol Center in
the old fire station, and includes a market for local artisans, a café,
and restaurant. An amphitheater is located adjacent to the veteran’s
the political process. In this design, administration
is moved out of the Capitol Center and relocated
to the south along an entirely new corridor created
to the north of the current Capitol Corridor, BIA 100
memorial and serves as a place to hold traditional song and dance.
Horse stables are located just to the northeast of the retail area
behind a butte. An equestrian trail runs along the entire Capitol
District east to west. The cultural center is pedestrian friendly, with
(Window Rock Blvd.), and linked to BIA 12 alleviating
traffic congestion along BIA 100 (Window Rock Blvd.).
The entire administrative area occupies the land
bounded by the new gateway to the north, BIA 100
areas set aside for walkways, horseback riding, and picnics. Lastly,
the design includes a resort placed atop a butte in the southeast of
the Capitol District, providing guests with views of the entire area,
and in close proximity to shops and horseback riding. The resort
(Window Rock Blvd.), and BIA 12. To the south of BIA
100 (Window Rock Blvd.), space is allocated to the
judicial branch of government and housing. Space
for education is allocated to the northeast of the new
could serve as hotel accommodation for tourists, but is intended to
appeal to legislators for temporary housing.
A governing principal behind this Team’s view is a synergy between
the public and its representative government. Their design is guided
entrance along with additional housing.
by a set of Navajo concepts which are pictured in the ‘process’
sketches of this section.
As a large part of this team’s design intentions,
educational headquarters and housing are located
near the main governmental center. The theory behind
this placement is that education and a residential
community will help support and create a synergy
between education, the community at large, and
government. A plaza or commons area connects the
educational and governmental spaces and creates an
area for public demonstrations.
The design establishes a cultural center in the current
Capitol Center. Here the team places mixed retail with
offices, an amphitheater, a resort, new landscaping,
spaces for traditional ceremonies and equestrian
trails. An important feature of this design includes
spaces set aside for public viewing of the law making
14
15
RED TEAM
SOLUTION
Cultural relevance
•
•
•
Emulates a Navajo wedding basket
Main entrance to the East
Represents the importance of the circle
Minimal impact to the landscape
•
•
•
•
WINDOW ROCK, ARIZONA
MAY 20 - MAY 22, 2005
Underground parking
Partially submerged
Local building materials
Compact design
Sustainable design
Employs Green Building techniques
Use of recycled materials
Maximizes light
Passive Solar
Cooling towers
• Climate responsive design
•
•
•
•
•
AICAE
A vision of the future and the values of the past
come together in the collective memory of a people....
ARIZONA STATE UNIVERSITY
UNIVERSITY OF NEW MEXICO
STUDENT CHAPTERS
BIA 12
12
copyright © 2009 4X Studio LLC
13