Retail Newsletter - Magazines Canada

Magazines Canada
Retail Newsletter
VOLUME 3, ISSUE 3 • FALL 2007
The 2007/2008 Retailer Catalogue is now available!
Your store has received the brand new 2007/08 Magazines Canada Retailer
Catalogue, featuring 19 new titles available from Magazines Canada Distribution!
We carry over 200 Canadian magazines that cover a range
of passions, from the arts to adventure and politics to poetry
– there’s something for everyone. With new titles regularly
joining the program, meeting your customers’ needs and
interests has never been easier!
Have a look at our extensive magazine selection that includes 19 new titles! You’ll be amazed at the quality and
extent of our list. The choices are endless and ordering
couldn’t be easier. Simply call your representative, email
your order (from the mailed package) or order online at
http://magazinescanada.ca/for_retailers.php.
Remember: ordering more titles helps save on your shipping charges since freight is charged per shipment. Please
take a moment to review your standing orders, and be
sure to add some of our exciting new titles. By adding
new titles, you’ll receive more magazines per shipment,
making the freight charges more affordable.
Call In for Display Space
Sales increased by 18% for titles promoted during the 2006/07 Newsstand Marketing Project. If you
want your retail outlet to be part of our fabulous newsstand promotion, just give us a call at 416.504.0274
x229, or send an email to bbates@magazinescanada.ca. It’s that easy!
Anniversaries
The Dance Current and Chirp both celebrate 10 years!
Masthead, The Magazine About Magazines, celebrates 20 years!
The Malahat Review is celebrating its 40th anniversary!
With 100 issues in the archive, The Capilano Review enters its 35th year of publishing.
Send us your display ideas and we will highlight them in the next newsletter
We are always happy to showcase excellent Canadian magazine displays. Send us your digital photos and help
inspire other retailers! Please send your pictures to bbates@magazinescanada.ca.
INSIDE
THIS ISSUE:
1
Retailer Catalogue
2
New Titles in
Distribution
3
Award Winners
4
Contact Us
Magazines Canada Retail Newsletter Volume 3, Issue 3 • Fall 2007
NEW
Additions to Magazines Canada Distribution
Acreage Life
The Special
Acreage Life is designed to enrich
the lives of acreage owners
through content that helps them
realize the rewards of rural living.
Rich photography and informative
stories involve gardening and landscaping, nature appreciation, animal
care, utilities, antiques, recipes,
acreage tools and equipment, and
feature properties from British
Columbia to New Brunswick.
Cover Price: $6.50
Frequency: 5 issues per year
The Special newsmagazine is
Canada’s first source for the latest
in up-and-coming Canadian
celebrities, politics, innovative
products and ideas, hottest fashion
and newest trends. The Special
is an original voice with stories
and features that will not be read
anywhere else.
Cover Price: $2.25
Frequency: 6 issues per year
Pilot Pocket Book
United Church Observer
Pilot Pocket Book is a collection
of writing and illustrations by
exciting and distinct Canadian
writers and illustrators. Our
elegant book is small format so
it will fit in anyone’s pocket or
purse. Pilot Pocket Book is a
sparkling good read: new
writing for the plane, train,
or subway ride.
Cover Price: $15.00
Frequency: 2 issues per year
The Observer is editorially
independent and presents readers with points of view that are
thought-provoking and challenging.
The magazine features news,
articles on ethics and faith from
a Christian perspective. There is
a special section for children,
book and film reviews, as well
as lively commentary.
Cover Price: $3.95
Frequency: 11 issues per year
To order any of these great new titles, please call your local representative or order online at:
magazinescanada.ca/consumer/form_retailer.php.
New Names and Redesigns
on site, a magazine about
culture, urbanism, art and
architecture, kicks off a
fantastic redesign with their
new issue. At 88 pages and
in an oversize format, on site
has rebuilt from the ground
up. The new look might make
people buy the mag on sight.
After 10 successful years as
North American Inns, they have
decided to simplify their name
to Inns. Inns will continue to
share the news about all of the
wonderful inns and bed and
breakfasts around the continent
– and the people and cuisine
that make them great.
Food for Thought
With the Canadian dollar and US dollar practically on par, why do Canadians still pay more for books and magazines?
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magazinescanada.ca • bbates@magazinescanada.ca
Award Winners
Chris Chambers Wins Ontario Poetry Award Chris Chambers, Magazines Canada’s Retail Accounts
Manager, has been awarded a 2007 K. M. Hunter Artists
Award for his poetic works. Chris has been published in
several Canadian small magazines including Taddle Creek
and THIS. Congratulations, Chris!
Congratulations to small magazines
Prairie Fire, Blackflash, Vancouver
Review, Color and others for picking
up awards at the Western Magazine
Awards. Geez was the big winner,
receiving three awards: Magazine of
the Year for Western Canada, Best
New Magazine and Magazine of the
Year for Manitoba.
Geez is an excellent new magazine that gives readers a fresh
take on the meaning of living a spiritual life. Published near
Winnipeg, it features writing and art that reflects on our society
and cultures from a non-conformist but soulful perspective.
Pulling no punches, it’s a small magazine with a loud voice that
is obviously winning over audiences from coast to coast.
Maisonneuve wins Cover of the Year at the 2007 Canadian
Newsstand Awards.
THIS magazine, won Best Newsstand Issue in the Small
Magazine category award. Bravo! Bravo!
KUDOS and CONGRATULATIONS to Spacing editors
Matthew Blackett and Dale Duncan for picking up the
2007 Magazine Editor of the Year and 2007 Small
Magazine of the Year awards from the Canadian Society
of Magazine Editors. This dynamic duo is responsible
for maintaining Spacing’s incredible coverage of Toronto
civic issues and making sure Spacing is reference #1 for
engaged Torontonians interested in environment, planning,
community building and local politics.
National Magazine Awards
Small magazines won many awards at this year’s National
Magazine Awards, held at the Carlu in Toronto. Congratulations to the following magazines, and to all winners of this
year’s competition:
Queen’s Quarterly—Columns GOLD, Poetry Honourable
Mention
Border Crossings—Editorial Package and Photojournalism
& Photo Essay Honourable Mention
Spacing—Editorial Package Honourable Mention
Brick—Essays and Poetry Honourable Mention
Maisonneuve—Essays, Fiction, Illustration, Magazine
Cover and Personal Journalism Honourable Mention
The New Quarterly—Essays and Poetry Honourable Mention
The Malahat Review—Fiction Honourable Mention
Prairie Fire—Fiction and Personal Journalism Honourable
Mention
Event—Personal Journalism Honourable Mention
Descant—Poetry GOLD
The Capilano Review—Poetry SILVER
ARC—Poetry Honourable Mention
THIS Magazine—Poetry and Science, Technology
& Environment Honourable Mention
Prefix Photo—Art Direction for an Entire Issue GOLD,
Still-Life Photography SILVER, Art Direction for a Single
Issue and Magazine Cover Honourable Mention
Color—Art Direction for an Entire Issue Honourable Mention
Montage—Portrait Photography GOLD
Geist—Words and Pictures SILVER
Blackflash—Words and Pictures Honourable Mention
Retailers Requested More
Information on Top Selling
Magazines
Highlights of three recent Best Selling Issues:
C Magazine
Autumn 2006 issue outsold previous
issues by 26%.
Canadian Art Booked promotional space for their Fall 2006
and Spring 2007 issues—with an increase in draw, their sell thru rates exceeded previous rates and sales increased by over 700 copies.
THIS Magazine Special 40th Anniversary Double Issue increased sell thru rates by 62%!
magazinescanada.ca • bbates@magazinescanada.ca
3
Magazines Canada Retail Newsletter Volume 3, Issue 3 • Fall 2007
Crazy about Magazines? Want to keep up to date
with what is happening in the magazine world?
Check out the Canadian Magazines Blog for news, views
and reviews of the Canadian magazine industry. Visit www.
canadianmags.blogspot.com. And, for specifically small
magazine news, visit http://smallmagazines.blogspot.com.
Keep up with the latest and greatest in Canadian magazines.
September 18, 2007
Canadian single copy sales said to be 13% of total North
American market
Recent figures from Coast to Coast Distribution suggest
that the Canadian share of the North American single copy
magazine market is about 13%. This is a number that has,
to our knowledge, not been published before (and may be
surprisingly higher than expected).
In a letter sent to publishers, Coast to Coast Distribution Services
President and CEO Glenn Morgan says that sales were
essentially flat in both Canada and the U.S. in the first half of
2007, compared with the same period in 2006. (It follows up on
CTC’s recent publication of unit sales and revenue figures for
96%* of Canadian single copy sales -- a useful and previously
hard-to-get compilation.)
Total North American sales in the first half of 2007 totalled
$2.39 billion, on 640 million copies. This represented a 0.5%
decrease from the same period a year earlier; however there
was a significant increase in overall newsstand sell-thru, a
38.4% efficiency, compared to 36.1% for the same period a
year earlier.
Total U.S. sales in the first half were $2.08 billion and total
Canadian sales were $310.1 million for the first six months.
The Canadian figures were a “minuscule” decline of 0.1%
compared with the same period a year earlier. Sell-thru and
efficiency figures were not available for Canada, said Morgan.
*The compilation did not include data from one Quebec-based distributor of
French-language titles.
September 26, 2007
Magazines are key influencers in online purchasing,
study says
Magazines are leaders in influencing online purchasing, according to a study reported recently in the U.K. The study, released
National Office
425 Adelaide Street West, Suite 700, Toronto, ON M5V 3C1
Phone: 416.504.0274 • Fax: 416.504.0437
magazinescanada.ca
4
magazinescanada.ca • bbates@magazinescanada.ca
by the Periodical Publishers Association during Magazine Week
in the UK involved interviews with 3,045 adults aged 16-64, with
the fieldwork done throughout August by the research firm
The survey found that 70 per cent of online searches were
prompted by offline activity, and that magazines along with
television dominate as influencers. The study also unrevealed that
nearly 60 per cent of purchases were driven by offline, and that
again television and magazines were equal in terms of influencing purchase online, however magazines were by far the most
cost-effective driver of purchases and that in over 70 per cent of
product categories magazines were the primary drivers.
October 1, 2007
Neo-opsis Up for an Aurora...
Magazines Canada member publication Neo-opsis Science Fiction
Magazine is nominated for an Aurora,
in the category Best Work In English:
Other. The Aurora Awards are a
people’s choice award for Canadian
fantasy and science fiction. The
twenty-seventh annual award
ceremony will take place at VCon
32, a science fiction conference
in Vancouver, BC, on Saturday
October 20th.
Contact Us
Contact a Magazines Canada Representative in your area:
Manager, Retail Accounts/Ontario Sales Representative
Chris Chambers • 416.504.0274 x234 • cchambers@magazinescanada.ca
British Columbia Sales Representative
Lisa Sweanor • 604.313.6192 • sweanor2003@yahoo.com
Prairie Provinces Sales Representative
Judith Duthie • 403.230.1558 • jduthie@lpg.ca
Quebec & Eastern Sales Representative (Including Kingston and Ottawa)
Jacques Filippi • 450.716.1321 • jfilippi@lpg.ca
Magazines Canada Newsstand Marketing Team takes pride in the superior
level of customer service it provides each retailer. The distribution team is
always available at the national office—by phone, fax or email—if you have
any questions or concerns.
Director, Consumer Marketing
Barbara Bates • 416.504.0274 x229 • bbates@magazinescanada.ca
Manager, Retail Accounts
Chris Chambers • 416.504.0274 x234 • cchambers@magazinescanada.ca
Coordinator, Distribution Accounts (financial and account reconciliation)
Christopher Sorenson • 416.504.0274 x230
csorenson@magazinescanada.ca
Coordinator, Warehouse & Distribution
Gavin Babstock • 416.504.0274 x232 • gbabstock@magazinescanada.ca