View Our Done 4 You Ranking Plan For Your Business
Transcription
View Our Done 4 You Ranking Plan For Your Business
Customer Intake Form Completed Research Current Google Places Yes, Get Access to existing account Exist? No, Great! We'll create this later Powered by Charles Balr Research Local Competition Perform Keyword Research Research Major Review Sites for Company Fix any problems with Name / Address / Phone Order or Write 3 articles based on top 5 keywords Google+ For Business Research Google Preferred Review Sites 12 Keywords Selected STAGE 1 As an addition service implement the FB-Fist modules to get good marketing data on prospective customers for client. Ongoing Linking strategies using various linking methods to appear natural in search engines Show Top Rankings with Client Determine Ongoing Link Strategy Build 5 Categories Create Citation Determine"What They Are" Complete Set-Up Items STAGE 9 Create Company Description from Intake Form Determine 3 Inbound Links (deep linking) Obtain 10 Photos Find/Buy if not provided If they don't have, create 5 videos based on problem/solution format Obtain 5 Videos Determine Additional Keywords to Target for Ranking 50-100 words / Use Citation Create Optimized Email (gmail) Set up Google Analytics Install Google Analytics on Website Add to Google Webmaster Tools Create Tracking Number For Website Local Create Baseline Ranking Report Based on results alter the below Determine where the 3 primary citation sites are ranking for key terms Homepage - #1 target term Interior page 1 - #2 target term (matches Google Places category with Geographic term) Interior page 2 - #3 target term (matches Google Places category with Geographic term) Optimize Photos Optimize Videos Automated profile links / Social Bookmarking Flickr Interior page 3 - #4 target term (matches Google Places category with Geographic term) Interior page 4 - #5 target term (matches Google Places category with Geographic term) Publish Images Yelp Insider Pages 100-200 spread across top 3 citations STAGE 8 This will be a mix of the 5 G-Places categories coupled with Geographic Terms 10-50 EDU/ORG/GOV comments spread across 5 core terms with geographic term added - Target the citations this time NOT the website Panarameo Enter Optimized Citation GeoTag all Images Create Optimized YouTube Channel Optimized Titles Optimized Descriptions High Value Blog Comments Publish Videos Determine gap between client and top 7 competitors currently on page 1 If not then focus efforts to become No 1 in number of citations, ideally focussing on high quality citations where possible Publish Videos Optimized Tags added Geo Tagged Add Links to Google Places Analyze indexed citations for client Wrong Phone Number Improperly entered address Photobucket Enter Link Blog Comments SuperPages Should now be in top 3 LOCAL Receive Videos / Images from Client Add Links to Yahoo Local Review Citations for any consistency mistakes Add Links to Bing Local Missing Data, videos, images, profile items, etc If Website is needed, Build and configure If not wordpress create and upload Articles to website Review with Client any Missing Information or Items Request Reviews from Client Request Testimonials from Client Name/Addres/Phone Exactly as in Google Places Complete all profile information including videos/images Use keywords in categories whenever possible Yahoo Local Homepage - #1 target term Interior page 1 - #2 target term (matches Google Places category with Geographic term) Interior page 2 - #3 target term (matches Google Places category with Geographic term) Claim Local Directories Automated profile links/Social Bookmarking STAGE 2 Interior page 3 - #4 target term (matches Google Places category with Geographic term) Interior page 4 - #5 target term (matches Google Places category with Geographic term) Depends on Competition in niche Judy's Book Yelp (if appropriate) Article Marketing and/or Press Release Marketing Backlink the press release Target aggressively any gap in citations between client and No.1 ranked competitor Yellow Pages (YP.com) STAGE 7 Blog Comments InsiderPages.com SuperPages.com 100-200 spread across all 5 target terms with geographic term added 10-50 EDU/ORG/GOV comments spread across 5 core terms with geographic term added Bing Local LocalEZE.com UBL (optional) Include city once Examine # Citations of Client vs. 7 Pack Description 200 Characters Discuss this topic with client based on progress As this is something that most of the deliverable is with the client, it's good to stay on top of this Main Keyword in once No Category Keywords used Keywords not able to fit in categories included Examine where client stands with reviews Sounds Natural / Conversational Make sure citations are in same places as competitors. Example: InsiderPages, SuperPages.com etc. Continue to post one review / restimonial/day for X days (until more than competition) Name/Address/Phone Formatted properly Optimized Company Email Website URL pointing to properly Optimized Do not include the city Proper Optimized Categories Create Google + Local Account (finally) Stating what your business IS) not what it sells Follows 1-2-2-3-3 Word format Do not include KW more than once Keywords in proper order Area and Location (check No) Hours of Operation Homepage - #1 target term Interior page 1 - #2 target term (matches Google Places category with Geographic term) Interior page 2 - #3 target term (matches Google Places category with Geographic term) Add Photos from Panorameo (best), Photobucket & Flickr Automated profile links/Social Bookmarking Add 5 Videos listed on YouTube Interior page 3 - #4 target term (matches Google Places category with Geographic term) 100-200 spread across all 5 target terms with geographic term added 10-50 EDU/ORG/GOV comments spread across 5 core terms with geographic term added Blog Comments Use at least 3 LSI keywords AdditionalDetails STAGE 6 Interior page 4 - #5 target term (matches Google Places category with Geographic term) Depends on Competition in niche Match on Website Payment Options Filled out Don't Keyword Stuff Include keywords in titles Add 5 Coupons Article Marketing and/or Press Release Marketing Include other keywords or alternate keywords in offer descriptions Make sure offers are irresistible (not cheezy) Backlink the press release Continue to post one review / restimonial/day for X days (until more than competition) KWs in Title Tag KWs in Description Tag KWs in Body Text (2.5% density) KWs in H1-H3 Tags Google Places Video 1 - #1 target term coupled with geographic term / Booklink the actual Youtube Video URL Google Places Video 2 - #2 target term coupled with geographic term / Booklink the actual Youtube Video URL Google Places Video 3 - #3 target term coupled with geographic term / Booklink the actual Youtube Video URL All Cities / States listed in Body Text Optimize Website On-Page for Major Keywords Automated Profile Links/Social Bookmarking STAGE 5 Google Places Video 4 - #4 target term coupled with geographic term / Booklink the actual Youtube Video URL Google Places Video 5 - #5 target term coupled with geographic term / Booklink the actual Youtube Video URL 100-200 Spread across same 5 Youtube Videos using target terms coupled with geographic terms 10-50 EDU/ORG/GOV comments spread across 5 core terms Blog Comments Hours of Operation listed on Front page Cities listed in main navigation or sub-nav every page Citation on sidebar (properly formatted) Citation in Footer (long format) Pages Created for each major Keyword High Value Blog Comments Pages created for each category Continue to post one review / restimonial/day for X days (until more than competition) STAGE 3 Include photos / videos from Photobucket, Flickr, and Panorameo Receive Google+ Local Postcard (PIN) Activate Google+ Local Listing Obtain Reviews and Testimonials from Client Post 1/day for X days (until more than competition) Determine Backlink Strategy based on popularity of Keywords Complete page optimization on articles created last week Homepage - #1 target term Automated profile links/Social Bookmarking Interior page 1 - #2 target term (matches Google Places category with G eographic term) Interior page 2 - #3 target term (matches Google Places category with G eographic term) Interior page 3 - #4 target term (matches Google Places category with G eographic term) Interior page 4 - #5 target term (matches Google Places category with G eographic term) Blog Comments Create Facebook Fan Page High Value Blog Comments Add to Google Map Maker Homepage - #1 target term Interior page 1 - #2 target term (matches Google Places category with Geographic term) Interior page 2 - #3 target term (matches Google Places category with Geographic term) Low Value Automated profile links/Social Bookmarking Interior page 3 - #4 target term (matches Google Places category with Geographic term) Interior page 4 - #5 target term (matches Google Places category with Geographic term) 100-200 spread across top 3 citations 10-50 EDU/ORG/GOV comments spread across 5 core terms with geographic term added - Target the website NOT the citations with these Blog Comments High Value Blog Comments Determine gap between your client and Top 7 competitors currently on page 1 Wrong phone number Poorly formed address Review citations for any consistency mistakes Analyze indexed citations for your client Missing data, videos, images etc. Continue to post one review / restimonial/day for X days (until more than competition) STAGE 4 100-200 spread across all 5 target terms with geographic term added 10-50 EDU/ORG/GOV comments spread across 5 core terms with geographic term added