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The Independent Voice of the North American Campground Business
Vol. 46 No. 12 • December 2015
Special Issue!
ARVC, KOA, LSI, CONY, PCOA & Cruise Inn stage annual meetings
INSIDE…
ARVC Hosts National Conference in Daytona
Cruise Inn Members Elect Marketing Council
KOA’s Convention Caps Another Strong Year
All 82 Franchise Operators at LSI Symposium
Educational Seminars Center of PCOA Confab
CONY Rolls Out its 52nd Annual Exposition
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Kampgrounds of America Chairman and CEO Jim Rogers and his wife, Sandy,
welcome franchisees to the KOA expo after a record year. Photo courtesy KOA.
PUBLISHER’S CORNER
By Sherman Goldenberg
Show Season Culminates a Truly Amazing Year
Not since I’ve been affiliated with Woodall’s Campground Management (WCM) going back to the early 2000s — and certainly not since we
(G & G Media Group LLC) purchased the tradition-clad trade journal in
2011 from Good Sam Enterprises LLC — have we seen such a positive
environment for the North American RV park and campground business.
Now, that’s a relatively big statement, especially for guys like me who
aren’t particularly fond of brash superlatives. But that’s our chief takeaway from the past few crazy weeks during which our editorial team —
including WCM Editor Justin Leighty and WCM Associate Editor Rick
Kessler backed up by freelance PR agent Jeff Crider and myself, under
the watchful eye of Editorial Director Bruce Hampson —
attended several of the most important winter campground meetings.
Those get-togethers that we managed to get to, as you’ll see in scanning this issue, were hosted by the
National Association of RV Parks & Campgrounds (ARVC), Kampgrounds of America Inc. (KOA),
Leisure Systems Inc. (LSI), Campground Owners of New York (CONY) and the Pennsylvania Campground Owners Association (PCOA). We also attended the Michigan Association of RV Parks and Campgrounds’ (ARVC Michigan) Annual Meeting & Campground Tour, as reported in the last issue.
And again, we all agreed, the message was a consistent one, from ARVC’s seaside Outdoor Hospitality
Conference and Expo (OHCE) at the Ocean Center in Daytona Beach to KOA’s own soiree held at the
same seaside resort on Florida’s eastern shore only two weeks later. “Things are good,” KOA President
Pat Hittmeier, a rather soft-spoken guy not prone to exaggeration, pointed out to the Billings, Montanabased company’s franchisees during his lead-off remarks in Daytona Beach. “I’m here this morning to
celebrate our accomplishments. This is the best year KOA’s ever had in my 34 years of being with KOA.”
KOA’s short-term occupancies, accounting for 80% of business at the group’s 490 company-owned
and franchised facilities, are up 10.5% over last year with short-term revenues up 17%. In fact, 91% of
the nation’s KOAs posted increased revenue this year, while KOA’s overall registrations have grown 39.7%
since 2011.
Those, of course, are amazing numbers and a tribute to KOA as well as the wider industry’s overall
recovery from the Great Recession — but they are comparable to those reported by LSI’s 82 franchised
Jellystone Park Camp-Resorts across the U.S. and eastern Canada, for whom same park and overall
revenues were both up 13% in 2015. “Congratulations on a job well done,” LSI COO Rob Schutter told
the assembled park owners, managers and staffs at the firm’s annual Symposium Nov. 8-12 at the Embassy Suites and Northern Kentucky Convention Center in Covington, Ky.
Congratulations, indeed — to Schutter, whose network of franchised parks continues to grow, and
to everyone else involved in the RV park and campground sector on your collective performance in 2015.
And happy holidays as well. WCM
www.woodallscm.com
December 2015
GG
&
Vol. 46 No. 12
MEDIA
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Publisher: Sherman Goldenberg
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Owners, managers or marketing directors of privately held U.S. campgrounds
may receive a free subscription upon request to Woodall’s Campground
Management — one free subscription per campground. Others may purchase
subscriptions at these rates: $24.95 per year U.S. or $35.95 per year in
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Woodall’s Campground Management is published monthly by G&G Media
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2 - December 2015
Woodall’s Campground Management
PlayCore Buys Equipment
Supplier Belson Outdoors
PlayCore Holdings Inc. (PlayCore), a
designer, manufacturer, and marketer of
a broad range of play and recreation
products, announced its acquisition of
Belson Outdoors.
Founded in 1948, Belson Outdoors has
become an industry leader in the development, design, and distribution of quality park and recreation equipment,
featuring a wide range of outdoor
products including tables, benches,
grills, shelters, and drinking fountains.
Over its 67-year history the company
has expanded its leadership in the site
amenities field. Day-to-day operations
will continue from Belson Outdoors’
headquarters in North Aurora, Ill., as part
of PlayCore’s family of brands.
“We continue our growth story by
adding strategic acquisitions that extend our reach and add value, service,
and selection to our customers. We are
excited about this opportunity to
increase our presence in this important
market and expand our offering. The
company aligns greatly with PlayCore’s
mission and values-based culture and
supports our mission of building communities through play and recreation,”
said Bob Farnsworth, president and CEO
of PlayCore.
“We’re impressed with PlayCore’s
leadership position and research and are
excited about this partnership and the
ability to continue our growth and customer service in the marketplace,” added
Laura Beller of Belson Outdoors. WCM
RV Park and Campground Arena Converges
in Daytona Beach for ’15 ARVC 2015 OHCE
‘I’m pleased to say that since 2008, the growth for the
campground industry has inclined and we’re doing much
better since then,’ said ARVC Chairwoman Marcia Galvin of
Normandy Farms Family Campground in Foxboro, Mass.
The National Association of RV Parks
and Campgrounds (ARVC) continued to
grow its annual Outdoor Hospitality Conference and Expo (OHCE) this year, with more
than 1,000 people attending the conference
Nov. 3-6 at the Ocean Center in Daytona
Beach, Fla.
That figure includes exhibitors and more
than 700 campground owners and operators, with the segments and total attendance numbers up from last year, ARVC
President Paul Bambei said.
“We’re excited. Year after year after
year, more people are participating,” said
Jennifer Schwartz, ARVC’s vice president.
“This was the most-attended, most-exhibited show in the last five years. It’s engaging
and gives the essentials for campground
owners.”
The location didn’t hurt anything either,
Schwartz observed. “People love Daytona,
love the location,” she pointed out in
the Ocean Center, right across the street
from the beachfront host hotel, the Hilton
Daytona Beach.
The event followed a solid year for most
all campground owners and operators who
attended — and for the sector in general.
Take for instance Herb Strauss of
Papoose Pond Campground in Waterford,
Maine. “We’ve got people who’ve been
coming back to the campground for 30, 40
years,” Strauss told Woodall’s Campground
Management. “When people leave, they
book their next stay.”
Strauss just finished his final season and
his final OHCE as owner of the campground,
which he plans to turn over to his daughter
and son-in-law in December. And his
thoughts on more than three decades running the business amounted to a sterling
endorsement of park ownership and management as a career choice. “It’s been
wonderful. I wouldn’t trade it for anything. I
think the future looks good for my daughter
and son-in-law, too.”
Likewise, William Cable of Austin Lake
RV Resort and Cabins outside Toronto, Ohio,
said, “We were incredibly busy this year.”
Mirroring those insights was Marcia
Galvin, who finished her term as ARVC
chairwoman at the OHCE. “It was a great
season,” said Galvin, who also serves as
the executive director of the Massachusetts Association of Campground Owners
and who works full time in her family’s
Normandy Farms Family Camping Resort
in Foxboro, Mass. “We had a really dry
summer, which helped a lot. And after last
winter, everybody was ready to get out.”
ARVC Chairman Tim Deputy receives his
Sun-N-Fun Resort’s award from President
Paul Bambei.
The story was the same across the
board, Galvin told WCM. “We had our state
executives meeting here, and they were all
reporting a great year.”
Bambei, Teasurer Dan Wright and Galvin
reported on the efforts of the 3,000-member,
Colorado-based association during ARVC’s
annual meeting.
“Your association is financially strong
and stable,” Wright told the members. “This
association is in great shape.”
Galvin said ARVC is looking forward to
growth. “Membership totals hover around
3,000 and have been steady over the past
five years. We anticipate growth next year.
“I’m pleased to say that since 2008, the
growth for the campground industry has
inclined and we’re doing much better
since then,” Galvin said in her farewell as
chairperson.
She went through some of the findings of
ARVC – continued on page 16
KOA Named ‘Veteran-Friendly’ Franchise Parks Report Annual Snowbird Migration
By Franchise Business Review Magazine South Started Early This Year in Arizona
Kampgrounds of America Inc.
(KOA), the world’s largest system of
open-to-the-public, family-friendly
campgrounds, has been named to
the list of Top 100 Franchises For Veterans by Franchise Business Review.
The U.S. Labor Department estimates 1.5 million service members
will be leaving active duty over the
next five years. Purchasing their own
franchised business has long been
held as a sound financial plan for
returning veterans, according to the
announcement from KOA.
WOODALLSCM.com
KOA, with 490 locations
throughout the U.S. and
Canada, is routinely named to
Franchise Business Review’s annual list of Top 50 Franchises.
“If you would like to be your
own boss, have structure, serve
others, and leverage many of
the skills you learned while in
the service, franchising may be
for you,” said Emma Pearson,
editorial director at Franchise
Business Review. “A franchise
owner enjoys the benefits of
being in business on his own,
but with the support of an
entire team dedicated to
making sure he is successful.
This support and team mentality is similar to what you
experienced while serving.”
KOA Vice President for
System Development Chris
Fairlee said KOA is an ideal
business opportunity for veterans.
“We have many KOA franchise
owners who are service veterans,”
Fairlee said. “Our franchise offers
owners a way to work ‘on’ their business, and not just ‘in’ their business.
We have a multitude of support
systems in place to help, and a large
family of peer owners to help guide
the way.”
KOA campgrounds often come
with living quarters included, and
offer an opportunity for the entire
family to work together. WCM
Leaf Verde RV Resort in Buckeye is completely booked for January
through March and was booked months ahead of last winter.
Snowbirds began arriving ahead of
schedule across Arizona, thanks to cold
weather up north, and some RV park operators are taking this as a sign of a busier winter
season than last year.
“Our members are telling us they expect
a very strong snowbird season this winter,”
said Scott Swanson, president of the Arizona
Association of RV Parks & Campgrounds.
Swanson’s own park, Leaf Verde RV Resort
in Buckeye, is a case in point. “I already have
a waiting list for people who want to come in
for three months in January, February or
March,” he said, adding that last winter he
didn’t have to start a waiting list until January.
Swanson also noted that his Canadian
snowbirds are still coming despite the weakening Canadian dollar, which has lost about
a third of its value compared to the U.S. dollar
in recent months.
Other park operators across Arizona were
similarly upbeat about the strength of the
upcoming winter season.
“We’re already full for the season,” said
Jana Gann, office manager for The Resort, a
792-site RV park in Mesa. She added that
snowbirds started coming to the park as early
as the beginning of October.
“They are here early,” she said, adding
that the Canadian dollar hasn’t slowed her
Canadian snowbird guests.
“I think we’ll be the same or a little busier
than last winter,” said Vicki Jepperson, general manager of the Pueblo El Mirage RV and
Golf Resort, which has 1,292 sites.
Jepperson said she is seeing some new
snowbirds come into the area.
Even where a mulching operation turned
off snowbirds last year, they’re coming back
this year. Saundra Brynn of Desert’s Edge RVThe Purple Park told Woodall’s Campground
Management that snowbirds are returning
after Phoenix shut down Green Earth Recycling’s mulching operation in early October.
“Fortunately the resolution happened early
enough to not affect our snowbird business,”
she said.
Snowbirds – continued on page 10
December 2015 - 3
RVDA, RVDA of Canada Wrap
Up Successful 2015 Con/Expo
Organizers said it was another successful
run for the 2015 RV Dealers International
Convention/Expo at Bally’s on the Las Vegas
Strip, which was co-hosted by the U.S.
National Recreation Vehicle Dealers
Association (RVDA) and RVDA of Canada.
Total attendance was pegged at 1,297
people, up 4.4% over the 2014 total, which itself was a 22% increase from the year before.
“We’ll be doing a lot of follow-up with the
dealers and exhibitors and see what they
liked and what we can do better. All of the
comments I’ve heard so far, though, have
been very positive. That said, we can always
do better and we’ll continue to strive to do
that,” Phil Ingrassia, RVDA president, told
Woodall’s Campground Management.
Likewise, Eleonore Hamm, executive
director of RVDA of Canada, deemed the
convention a success, especially given the
RV industry’s struggles in Canada as of late.
“For us, it went very, very well,” she told
WCM. “Despite retail sales being slightly
down and the Canadian dollar dropping in
value, attendance from Canadian dealers
was excellent,” Hamm said, pointing out that
140 Canadian delegates made the trip to
Vegas, a sizable increase from the 125 in
2014. “We’re pleased to see the increase
given the economic times and it’s great to see
their investment in continuing education.”
The Nov. 2-6 event featured 140 exhibitors
and 60 presenters for 50 educational and
training sessions as well as several awards,
Parkbridge Acquires 34-Acre
British Columbia Resort
Parkbridge Lifestyle Communities Inc., a Canadian-based owner,
operator and developer of residential and recreational land-lease
communities, announced the recent acquisition of Riverside Resort
in Whistler, B.C. Parkbridge officially
acquired the property, a 181-site RV
resort, on Nov. 3.
Riverside Resort sits on 34 acres
of land and offers a variety of accommodations for all four seasons
featuring log cabins, full-service winterized RV sites, partial-service RV
and multiuse camping sites, walk-in
tent sites, and yurts. In addition,
there are four commercial tenants
including Scandinave Spa, a 24,000
square foot Nordic-inspired outdoor
spa.
“We’re excited about the acquisition of this remarkable property and
we look forward to welcoming the
Riverside Resort staff to the growing
Parkbridge team,” said Lachlan
MacLean, vice president of property
operations for Parkbridge Lifestyle
Communities. “Riverside Resort is a
unique property, being the only RV
resort within Whistler municipal
boundaries, and is located only 1.2
kilometers from Whistler Village,” he
added.
With the addition of Riverside Resort, Parkbridge now owns a total of
17 properties (2,178 operational sites)
in British Columbia which includes
four RV resorts, 11 residential communities and two development projects. Throughout Canada, Parkbridge
owns more than 111 properties. WCM
4 - December 2015
annual meetings, and state of association
presentations by Ingrassia and Hamm.
During his address, Ingrassia acknowledged the industry is enjoying boom times but
said several threats — some familiar, some
new — loom on the horizon. He singled out
dealer-assisted financing that remains under
fire from the federal government, new overtime guidelines issued by the U.S. Department of Labor and an effort by some
consumer advocates that would require
vehicles with outstanding recalls to be
resolved before they can be sold.
In her presentation, Hamm said the board
of the RVDA of Canada identified six areas on
which the association will focus: Advocacy,
research, education, member services/benefits, collaboration, and general excellence.
She also thanked Kyle Redmond, a former
RVDA of Canada chairman and owner of
Bucars RV Centre in Balzac, Alberta, for his
years of service with the association.
During the RVDA of Canada annual meeting, Sam Parks of Camp-Out RV Centre in
Stratford, Ontario, was elected chairman of
the RVDA of Canada, succeeding George
Goodrick of Adventure Sports RV Centre in
Dartmouth, Nova Scotia.
Additionally, John McCluskey of Florida
Outdoors in Stuart, Fla., officially ended his
term as chairman of the RVDA board and was
succeeded by Brian Wilkins of Wilkins RV,
with New York locations in Bath and
Rochester.
RVDA President Phil Ingrassia talks to a large group of dealers
at the annual U.S. and Canadian dealer con/expo in Las Vegas.
During his remarks prior to handing the
gavel over to Wilkins, McCluskey discussed
the need to be vigilant about monitoring regulatory hurdles and the importance of maintaining strong ties within our industry.
“As I look back over the past 12 months,”
McCluskey said, “it may have been a bit easier to lead in good times, but as we all know,
prosperity can bring on a whole new set of
issues, both good and bad.”
McCluskey also presented Chairman’s
Service Awards to Mick Ferkey of Greeneway Inc., Tom Stinnett of Tom Stinnett’s
Derby City RV, and Jeff Hirsch of Campers Inn
in thanks for their assistance throughout his
year as chairman.
Among other awards:
• The James B. Summers Award, the
RVDA’s highest service award, was presented to Earl Stoltzfus of Stoltzfus RV’s &
Marine of West Chester, Pa. Stoltzfus was
cited for his numerous achievements, including past service on the RVDA board and current service on the RVDA board of delegates.
• The RVDA of Canada presented the 2015
Best Bulk Booth Award to Rangeland RV in
Balzac, Alberta, which has not only rebuilt
after a devastating fire in October of 2014, but
has flourished.
In conjunction with the convention, the
2015 RVBusiness — a sister publication to
WCM — Top 50 Dealer Awards recipients
were recognized, including a slate of five
exemplary Blue Ribbon honorees, and two
special awards: Universal Marine & RV, of
Rochester, Minn., which received the Arthur
J. Decio Humanitarian Award sponsored by
Ally Financial Inc.; and Mount Comfort RV in
Greenfield, Ind., recipient of the Gaylord
Maxwell Innovation Award sponsored by
Lippert Components Inc. (LCI). —Rick
Kessler WCM
ClubCar Announces New Focus on Resorts Point-of-Sale Feature Added
Club Car’s Carryall utility vehicles,
Village transport vehicles and streetlegal Carryall LSVs are ideal for resort
applications, the company said in an
announcement of a new
focus on resorts and hotels.
“They reflect the style,
quality and
performance
that distinguish worldc l a s s
properties,”
said Mary A. Sicard, who was recently
named manager of Club Car’s newly
formed resort and rental vertical markets. Prior to that, she served as Club
Car’s consumer marketing manager for
five years.
The new vertical markets and Sicard’s
appointment highlight the renewed interest Club Car is placing on this sector,
the company said in its announcement.
“No other manufacturer offers a
wider range of vehicles and commercial-grade accessories for the resort
industry than Club Car,” said Sicard.
The company’s electric, gas and
diesel vehicles expedite facilities and
grounds maintenance, housekeeping,
guests and employee transport, room
service, mobile merchandising and
more. Its portfolio includes:
• Carryall utility vehicles, many of
which can do the work of expensive
pickup trucks.
• Villager transport vehicles for four
to eight passengers.
• Carryall LSVs that are street-legal on
roads with speed limits of 35 mph or
less in most states.
• Café Express hospitality vehicles
that increase food and beverage sales.
The vehicles are built on rustproof,
corrosion-resistant aluminum frames.
Most gasoline models are powered by
new best-in-class EFI engines. Electric
models feature high-frequency, solidstate chargers that prevent common
charging errors.
Club Car, based in Evans, Ga., also
said it offers the industry’s widest range
of commercial accessories and operates
a custom solutions department
that builds vehicles for special resort
applications. WCM
Trio of Phoenix-Area Parks Sell for $25 million
Three RV and mobile home parks in the East Valley area of Phoenix, Ariz., have been sold
for $25 million, the Phoenix Business Journal reported.
Phoenix-based Tricon Lifestyles Communities bought the trio of properties from Saguaro
Properties.
The Aztec RV Resort in Mesa and the Desert Holiday and Twin Palms mobile home parks
in Apache Junction are all age-restricted for those 55 and older. They total 621 spaces.
Howard Weinstein, Derek Harris and Connor Peagler with Pacific Land Co. brokered the
sale.
TriCon Lifestyle is a subsidiary of TriCon Capital. It owns other parks in west Phoenix,
Mesa and Apache Junction. Weinstein said TriCon is looking at making additional
acquisitions. WCM
to Premier Campground
Management Software
Stainless Software Inc., a provider of
campground reservation software, announced the release of a new point-of-sale
(POS) feature designed specifically for
campgrounds.
The POS is fully integrated with Premier
Campground Management’s cloud-based
service to provide a complete management system for any size campground, the
Baton Rouge, La.-based company said in
its announcement.
Features include a customizable POS
display, touchscreen and mobile-device
friendly, inventory management, product
information lookup, POS hardware compatibility, tight integration with the reservation system allowing charges to a
guest’s campsite, full reporting capability
and more.
“Our goal is to provide campground
owners and managers the best possible
tools to manage their campground. Our
new POS system is a major step forward
toward that goal,” said Billy Chism, president of Stainless Software. “Our
customers asked for this because they
want a single platform, custom-built for
campgrounds, that can handle all of their
needs. They no longer want the hassle of
maintaining separate systems that don’t
work together.
“Not only that,” he continued, “but
training and support for multiple systems
can be a waste of time and money. We
have solved that problem by building our
POS to complement and work seamlessly
with our ever-growing set of powerful features that we offer in Premier Campground
Management.” For more information, go to
www.premiercampground.com. WCM
Woodall’s Campground Management
WOODALLSCM.com
December 2015 - 5
Grant Opportunities
Open National Parks
to More Kids
More than 135,000 children will
have the opportunity to visit
national parks in the 2015-2016
school year thanks to 113 grants
from the National Park Foundation’s Open OutDoors for Kids
program, the non-profit organization announced Nov. 24.
“Through programs like Open
OutDoors for Kids and the Find
Your Park/Encuentra Tu Parque
movement, we are creating the
next generation of park stewards,
connecting youth across the
country to these special places
and inspiring their natural curiosity and love for them,” said Will
Shafroth, president of the
National Park Foundation. “We are
grateful to all of our partners,
including Disney, that make such
programs possible and help more
people find their park.”
Jonathan Jarvis, director of the
U.S. National Park Service, said,
“By connecting our nation’s great
parks and public lands with kids at
such a young age, we’re building a
strong generation of park stewards who will care for and protect
these treasured places into the
next 100 years. Thanks to our philanthropic partner, the National
Park Foundation, we’re able to
strengthen and enrich our parks
through the lasting bonds these
experiences create.”
The 113 grants total $801,488
and provide transportation and
materials funding to make
national park field trips, citizen
science projects, recreation activities, experiential learning opportunities, and more possible. Since
2014, Disney has been the lead
sponsor of Open OutDoors for
Kids, helping youth experience a
national park and making it possible for more than 300,000 students
to visit national parks — opening
a world of possibilities, inspiration
and adventure for young people.
Collaborations
between
schools, teachers, youth groups,
Friends Groups, and other partner
organizations make each grantee’s
project possible.
For the full list of park grantees,
and their projects, visit www.nationalparks.org/ticket-adventure.
Open OutDoors for Kids also
supports the White House’s Every
Kid in a Park initiative by raising
funds to help connect fourth
graders to America’s federal public
lands and waters. Individuals,
foundations, and corporations
can visit www.nationalparks.org/
everykidinapark to contribute to
the effort.
The program addresses barriers
and issues that prevent America’s
youth, particularly multicultural
and underserved populations,
from participating in the multitude of opportunities and benefits
of getting outdoors. WCM
6 - December 2015
After Nearly Three Decades, Workamper News
Continues to Connect Campers With Temp Jobs
This year’s Workamper Rendezvous brought 115 working RVers to the Arkansas headquarters of Workamper News for their annual gathering.
The 2015 Workamper Rendezvous
wrapped up Oct. 24 in Heber Springs, Ark.,
after five days of activities and informative
seminars designed to assist and educate
those interested or already involved in the
Workamper experience — the folks who
many RV park and campground owners find
essential to help run their parks.
It was the latest get-together put on by
Workamper News, the venerable publication
that helps road-loving RVers find temporary
work at campgrounds, amusement parks and
even with online mega-retailer Amazon.com.
The Workamper News (WKN) organization was created in 1986 by Greg and Debbie
Robus as a way to connect RVers looking for
work or volunteer positions with employers
looking for temporary help, often with alternative compensation involved, such as rentfree RV sites. The organization grew in size
and scope over the next two decades, and in
2005, Greg and Debbie sold Workamper
News to Steve and Kathy Jo Anderson.
This was the seventh WKN Rendezvous
since the event began, and highlights included presentations by Workamper employers like Bowlin Travel Centers, Amazon
Camperforce and the Silver Dollar City
theme park in Branson, Mo., as well as seminars with experts in the fields of insurance,
finance and RV maintenance.
“It was another successful year for the
event,” said Jody Duquette, editor and
graphic designer at Workamper News. “We
had about 115 attendees and we were fortunate to have some great presenters. I think
the attendees felt that it was very worth their
time and money and effort to come.”
Bob and Kathi Thieme were among those
who were first-time attendees, and the Melbourne, Fla.-based couple said they came
away convinced that the Workamper lifestyle
is for them. “One of the biggest benefits of sitting in on the classes and meeting all these
people is that you realize the work is actually
out there and you’re qualified to do it,” Kathi
three to five months, although each individual
Thieme said. “That was very exciting. We left
position can vary greatly.
there feeling like we’re going to do this and
Estimating the total number of current
it’s going to work just fine. The confidence
work Workampers and employers is diffilevel really shot up.”
cult, Duquette said, because there’s a wide
The couple has been pondering the idea
variety of lifestyles that might qualify as
for several years, but committed to it last year,
work camping, not all work campers use
when they sold their home and downsized
WKN as a resource, and even those who do
into a smaller apartment. Within the next
year, they plan to purchase a Tiffin Allegro
and spend a few months
transitioning out of the
apartment. Come next
October, they plan to
leave their 40-hour-aweek office desk jobs
and hit the road full time.
In their late 50s, neither
is yet eligible for retirement benefits, so they’ll
look to offset travel
costs by Workamping.
The 7th Workamper Rendezvous featured information
and entertainment during the five-day event.
For them, another
benefit of the Renmight only use it sporadically, subscribing
dezvous, Kathi said, was just a little confirmaonly when they’re actively looking for work.
tion. “One of the things we liked the most was
The number of employers who subscribe to
that we were surrounded by like-minded peoWKN also doesn’t represent the total numple,” she said. “Here in Melbourne, people
ber of operations that hire Workampers.
think we’re kind of strange to want to do this.
That said, Duquette reports that they have
But this was so cool to be surrounded by peonearly 3,000 employer operations in their
ple who were like us or who had been doing
database who have utilized WKN in the last
it for years.”
four years, and roughly 24,000 Workampers
While Workamping in the early days
who have used WKN in that same time
largely consisted of retiree-age RVers trading
frame.
labor for a site and utilities at campgrounds
“Our main hope for the future is to help
and resorts, it has evolved to include a
more people realize that experiencing all the
broader spectrum of both employers and
beautiful places this country has to offer is
workers. Steve Anderson said younger
very obtainable, and at any age,” Duquette
Workampers are not unusual these days and
said. “Taking a Workamping position, or even
the types of employment available continue
running a small business on the road, that
to expand, although he continues to advocate
can provide the means to make RVing
for realistic expectations when it comes to
dreams happen. And we will continue to prowage and duration.
vide the tools and resources to support
Most of the employment opportunities
Workampers in achieving that.” —Ty
range from minimum wage to $12 an hour,
Adams WCM
and the average employment duration runs
Campground Association Pros Meet Alongside ARVC Confab
The fall meeting of Campground Association Management Professionals
(CAMP) took place at the Hilton Daytona Beach (Fla.) Ocean Walk Village
Nov. 3-4 in conjunction with the
National Association of RV Parks and
Campground’s (ARVC) annual Outdoor Hospitality Conference and Expo
(OHCE).
In addition to discussions and presentations, the group — made of state
campground and RV park executives —
elected a new executive committee.
The new slate of officers includes:
• President Michael Moore, Texas
Association of Campground Owners.
• Vice President Bev Gruber, Pennsylvania Campground Owners Associ-
ation.
• Secretary Joann DelVescio, New Jersey Campground Owners Association.
• Treasurer Debbie Sipe, California
Association of RV Parks and Campgrounds.
• Past President Don Bennett,
Campground Owners of New York.
Among the issues discussed at the
meeting were different ways to increase
membership value, an issue that affects
every state association; rising property
taxes and the increase in corporate entities purchasing campgrounds; and
how each state addresses legislative issues facing their individual campgrounds.
“It’s always great to get together and
see what issues other states are facing
and how they are addressing them,”
said Moore. “We’re truly the only people
in the world that know what challenges
the others face.”
Speakers included Ravi Parikh,
founder of RoverPass, who gave a presentation on the future of Internet marketing as it pertains to the campground
industry. He mentioned sites such as
AirBNB and Expedia as being models
for the future.
Additionally,
CAMP
sponsor
AGS/TXAD — Moore’s company —
held a question-and-answer session on
state association websites as it has designed and manages several current
such websites. WCM
Woodall’s Campground Management
WOODALLSCM.com
December 2015 - 7
MODERN MARKETING
How to Utilize Facebook’s Substantial Page Analytics Tool
Evanne
Schmarder
Facebook knows an awful lot about
us. It knows about our friendships,
hobbies, interests, products we like,
politicians we don’t. It knows when
we’re on Facebook, what we look like,
what we look at, click on, and like,
where we live, and demographics
including sex, age, income and education. Facebook reaches into our smartphones, tracks our web-browsing
habits, is aware of our activity on a
number of interconnected apps — and
makes no bones about doing so.
While that seems mighty invasive —
nothing’s free, right? — Facebook delivers a heavy assist in the form of information gathering. These data are a
gold mine for marketers and good
news if you’re one of the 40 million
small businesses that are trying to
build their business using this social
network.
Certainly, generalities exist in our
industry — and more specifically, outdoor hospitality. We have a fairly good
idea of what our guests enjoy doing
during their stays, when they visit our
parks and what their immediate family
makeup looks like. But to create an
engaging social media presence we
need to know more.
Facebook gladly shares this prolific
collection of statistics with its business
users via in-depth analytics tools it
calls Insights. Page Insights is available
to understand page-specific user
behavior and, on a much broader
market research scale, Audience
Insights provides a powerful tool to
drill down to a very targeted audience
in the run up to an advertising
campaign. For our purposes here we’ll
take a closer look at Page Insights.
Providing you have at least 30
“likes,” find your Page Insights one of
two ways: on a bar located above your
page’s cover photo or in the ellipse
(…) drop-down menu on the lower
right side of your page’s cover photo.
Once there you’ll be shown an
overview of your page’s activity including page likes, post reach and engagement. To the left you’ll see a sidebar
with options that allow you to drill a bit
deeper. Several of the tabs, excluding
the Overview tab, offer the ability set a
date range. Choose something consistent across the tabs so you’ll always be
looking at the same data set. Posts and
People are two tabs I’d like to call your
attention to in your quest to understand who your fans are and how to
tighten up your Facebook marketing.
Uncovering answers
Three of the most frequent Facebook questions I receive in my digital
marketing consulting business are
who, what and when. And the truth of
the matter is that there’s no hard-andfast answer. There are a number of
variables specific to your business.
Fortunately, answers can be found in
Facebook’s vast store of data resources
— and this knowledge may even
transfer to other forms of marketing
and advertising in which your
business partakes.
Question: Who — specifically — is
my customer or prospect?
Browse over to the “People” tab for
a wealth of information about your
fans. It’s here that you’ll learn the per-
centage mix of males vs. females, age
ranges, where they live and what languages they speak. You can also learn
the demographics of people reached
and people engaged. For example, you
may find a fairly even split between the
sex of those who like your page — but
you may also discover that of those engaging with your posts (liking, sharing,
commenting) a much higher percentage are women. You might also find
that while the majority of women who
like your page are between 35 and 65,
the 45 to 54-year-old range engages
more frequently with your posts.
That would lead us to think about our
content strategy.
Question: What days/times should
I post?
The obvious answer to this question
is: when your fans are online. Fortunately for us, that’s the title of the first
tab on the “Posts” tab. You’ll see a
graphic representation of the days of
the week and the number of fans that
were on Facebook each day. Below
that, a line graph identifies what times
your fans are most active on the site. If
you are trying to determine a threetimes-a-week posting schedule you’ll
look for the three busiest days, mouse
over those days and choose the peak
time of each. Utilize a post scheduler
using these day/time data to boost the
reach of your posts.
Question: What are the more popular post types?
Also found on the Posts tab, Post
Types helps you identify which posts,
photos, links or status updates are
most engaged with by your audience.
You’ll see an average reach number as
well. Drill down further by scrolling
down the page to review the performance of your past posts. Note the dropdown boxes above the data. These can
help you further understand your
posts’ performance and help you
refine the type of posts you share.
More Data
If you advertise on Facebook you’ll
find great value in the “Likes” tab,
identifying paid and unpaid likes. On
the “Reach” tab I’m fond of the Likes,
Comments and Shares graphic that
allows you to click on any point and
drag to identify posts that garnered
engagement during that timeframe.
The “Visits” tab is where you can
track any external referrals to your
Facebook page, say from your website,
for example. If you are posting video to
Facebook, hot-and-heavy competition
for YouTube, the “Videos” tab is a
wealth of information.
Take some time to sift through your
Page Insights and begin taking measured notes. Create a focused Facebook
or even a more general social media
content marketing plan based upon
your findings. Set measurable goals
and track your progress on a monthly
basis using a spreadsheet. I highly recommend exporting page, post and/or
video data by date range on a regular
schedule, printing it and filing in your
marketing plan binder.
Sure, this can be tedious — but it’s
critical for Facebook marketers or anyone that would like a better understanding of their audience and a bump
in their efforts. If you are going to put
in the energy to market online, you
owe it to yourself and your business to
pay attention to the results you are
achieving. After all, Facebook is.
Like what you see in Modern
Marketing? Stay abreast of the latest
digital marketing trends for the outdoor recreation industry by subscribing to Schmarder’s bi-weekly
trend digest Digital Marketing for
the Outdoor Recreation Industry at
www.roadabode.com. Ask her about
her digital marketing/social media
diagnostics and tune-ups, content
strategy and marketing plans, and
more at evanne@roadabode.com or
702-460-9863. WCM
Manufacturers of Quality Recreation FUNniture
www.ParkEquipment.com
1-800-376-7897
2061 Sulphur Springs Rd
Morristown, TN 37813
8 - December 2015
Woodall’s Campground Management
WOODALLSCM.com
December 2015 - 9
SMART OPERATIONS
Correcting How Your Business Name Displays on Caller ID
Peter
Pelland
I do not know about you, but I
pre-screen my calls before answering
the phone, trying my best to avoid
telemarketers, robo-calls and other
unwanted phone calls. Even though
caller ID readouts can easily be
spoofed by aggressive telemarketers, a
caller name that I know will always
lead to a call that I will answer.
The problem comes into play if, for
any of a variety of reasons, the name
that is displayed when you call another
phone is not the correct representation of your business name. In some
instances, your business name may
have changed, but the Caller ID still
shows the name of the previous business — perhaps a business with a lessthan-stellar reputation that you have
been working vigilantly to overcome.
In other instances, your business
name may be spelled wrong, due to a
careless database entry somewhere
along the way.
One of my clients, Shir-Roy Camping Area, recently called me, but my
Caller ID displayed the name as
“CAMPIN S.” Another of my clients,
Holiday Park Campground, always displays as “HOLDAY PARK” when they
call. Worse yet is if your business appears as “Unknown Caller,” a situation
that can be damaging to your business
in its ability to contact its customers.
Getting these corrected can be an
exercise in frustration; however, I will
attempt to offer some assistance.
First, it helps to understand how all
this works. The phone number and the
name that will appear on your caller
ID readout represent two entirely different pieces of information. The caller
ID represents the phone number of
the originating call and it originates
with that person or company’s phone
carrier.
It is the CNAM (Caller ID Name)
that represents the name that is associated with that number, and it is delivered by the local phone carrier of the
person on the receiving end of the call
doing what is called a “database dip.”
The two pieces of information are
alternately displayed on the same device that is broadly (and confusingly)
referred to as your caller ID.
Next, for the purposes of this article,
I am referring to the caller ID information that is displayed for calls made
from landline telephones. These telephone carriers include AT&T, Verizon,
CenturyLink, Fairpoint, Frontier and
Windstream as well as cable companies like Comcast, Cox and others.
Regardless of your carrier, it will access
the caller ID and CNAM databases
from one of a couple dozen companies
— most typically Neustar (formerly
Targus), VeriSign or Syniverse. The
most dominant of these appears to
be Neustar. Your phone carrier might
subscribe to one or two databases but
any problems will persist unless all of
the databases have been corrected.
Further complicating matters, some
of these companies only update their
databases annually, when new phone
directories are published. As you
might imagine, it is important for your
business name to be listed correctly in
your directory listing and on your
phone bill.
Presuming that you are tired of waiting, there are companies that offer to fix
your caller ID listing in these databases
— for a fee. One such company is called
FixCallerID.com, and it charges a fee of
$295 per phone number. However, I
want to help you to do this on your
own, without paying any fees.
To start, my recommendation is to
call Neustar at 800-682-7487. Tell the
operator that you are seeking to make
a correction in your CNAM database
listing and you will be transferred over
to an automated system where you
will begin that process at no charge.
The corrections are said to take “as
long as 24 hours,” which is far better
Snowbirds —from page 3
Elsewhere in Arizona, RV park operators
offered similar reports of a positive season
ahead.
“The snowbirds are coming down earlier,”
said Annette Weinell, office manager for
Rincon Country RV Resorts in Tucson, which
operates two parks with a combined total of
about 1,600 RV and park model sites.
“We saw a quicker return of the annuals
that have the park models,” she said. “It
seems like they came back a few weeks
sooner than they normally do.”
Weinell attributed the early arrival of the
snowbirds to cold weather up north. She, too,
is seeing Canadians who are continuing to
come south despite the declining value of
their currency.
“We’re not seeing the dropoff like we
thought they would. They are still motivated
to get out of the cold weather,” she said.
Chuck Hays of Far Horizons Tucson Village RV Resort in Tucson said he has been
surprised by the early return of snowbirds as
well. “We’re seeing a lot more activity than
we usually see in October,” he said at the end
of that month, adding, “As for the rest of the
year, all indications are that it will be a very
strong season.”
And in Benson, “For the winter months,
I’ve got a feeling we’re going to be very
10 - December 2015
than waiting up to a year or paying a
fee to expedite the process.
If this has not corrected the error
within a few days, it is time to call your
telephone carrier (either landline or
cellular). Tell them that your outbound
caller ID information is incorrect (or,
in the case of an “Unknown Caller”
situation, missing) and that you are
requesting that it be corrected. They
will first check for any possible errors
at their end, along with any errors in
the settings on your cellular device (if
applicable), then check their internal
CNAM database for potential errors.
Any such errors will be corrected while
you are on the call.
If your caller ID information still
does not display correctly, ask the
representative from your telephone
carrier to file a CNAM inquiry on your
behalf. They will ask you to provide the
same information that you provided to
Neustar — but they will also have a
direct route to get the information
corrected with all of the other database
service providers. At this point, it
should only be a matter of a few days
before your caller ID information will
begin to display correctly.
Yes, this process will require the
investment of a bit of time on your
part. However, anything that helps to
enhance your business’ ability to
communicate effectively with its
customers is well worth the effort.
Peter Pelland is the CEO of Pelland
Advertising, a company that he
founded in 1980 and that has been
serving the family camping industry
for more than 30 years. His company
specializes in building fully responsive websites, along with producing a
full range of four-color process print
advertising for clients from coast to
coast. Learn more about Pelland Advertising at www.pelland.com. WCM
busy,” said Barb Michalski, who works at the
front desk for the 173-site Butterfield RV
Resort and Observatory. “We have very few
sites left for January, February and March.
Those months are going to be very busy.”
Pueblo El Mirage anticipates at least as many
snowbirds as last year, if not more.
Robert Rolle, who owns and operates
Rolle’s Lynda Vista RV Park in Yuma, said a
few of his snowbirds had already arrived for
the winter by early November. But he has
seen some impact of the falling Canadian dollar, however.
“One of our Canadians said he’s not going
to make it because of the Canadian dollar. So
there is some impact,” he said.
However, Rolle is hoping to have a
strong winter nonetheless. He added that
he just finished upgrading his 110 spaces
from 30- to 50-amp electrical service so he
can accommodate larger RVs with more
appliances. WCM
Woodall’s Campground Management
INSITES
Thoughts on ARVC in General — and the OHCE in Particular
David
Gorin
It’s now been about 14 years since I
left as president of the National Association of RV Parks and Campgrounds
(ARVC). In fact, my campground industry career is now split equally between my years with ARVC and the
time since then. So I thought I would
take a few paragraphs and share some
of my observations about the association and ARVC’s recent national
Outdoor Hospitality Conference and
Expo (OHCE) in Daytona Beach.
There is no doubt that ARVC is a
competently run association providing members with some good values
and accomplishments. The music
licensing program, the government
affairs work on the park model issue
and the addition of the western school
of RV Park & Campground Management are among the signature accomplishments of the association in the
last couple of years.
On the other hand, the membership
numbers do not reflect growth. For
some reason, ARVC is unable to attract
more than about 30% of the commercial parks in the market. Why?
The annual convention is a profes-
WOODALLSCM.com
sionally and smoothly run gathering
— and Daytona Beach seems to have
been a good choice of venue. However,
I for one found the convention simply
an “okay” event. There was no spark,
no excitement, nothing that was a
“knock me over” event or a “wow” that
park owners try to provide for their
guests. Given its location within about
a day’s drive to a large percentage of
ARVC members, the turnout was good
but not great.
Next year’s OHCE will happen in
Fort Worth, Texas. That puts it in the
heart of a large state that is not an
ARVC-affiliated state association —
and is a Gawd-awful drive from outside Texas and a rather unpleasant airline flight to get there. And then comes
Raleigh, N.C. in 2017, to be followed by
Oklahoma City in 2018. I hope that
someone comes up with an exciting
event that makes coming to these
places something to look forward to.
It is interesting to note that the
Kampgrounds of America (KOA) annual system meeting was being held in
Daytona about two weeks after ARVC
and the Leisure Systems Inc. (LSI) Yogi
Bear Jellystone Park system meetings
were the week right after ARVC in
Cincinnati. There’s nothing new about
the timing of these meetings as they
traditionally have been held at this
time of the year. But now that ARVC
has moved its meeting to early November, the obvious conflicts with these
two other meetings — and with the
Campground Owners of New York
meeting — could certainly impact the
ARVC attendance.
A word on the “title sponsor” of the
convention — Good Sam Enterprises.
The company and its affiliate, Camping World, are powerhouses in the industry. And it’s great they offer such
strong support to ARVC. They buy the
title sponsor position each year. The
company is led by probably one of the
most recognizable business names in
America today — Marcus Lemonis, or
as he’s better known now, The Profit.
His astounding business success with
Good Sam and Camping World indicates that he probably has some words
of wisdom that would be of value to
the park industry. I would suggest that
as a quid pro quo for Good Sam’s title
sponsorship of the ARVC convention
next year, Lemonis should be the convention’s keynote speaker and should
spend a day or two with the association members. No Lemonis, no title
sponsorship. If nothing else, Lemonis
might engender a bit of excitement
into the convention. (It’s kind of curious that he’s never partnered with a
campground business on his TV show
“The Profit.” I suppose he likes diversification in his investments).
Another ARVC-related question:
Why are board members who have
served their six-year terms being recycled back on to the board? I’m not
questioning their dedication to the job
— but in my experience, in an associ-
ation the size of ARVC, new leadership
is important for the growth and direction of the association. If I’m not
mistaken, this year three former board
members were brought back onto the
board.
And what’s the story with the Business Forum? This group of power
companies and executives is just
about unknown to the membership
and what they are doing isn’t widely
publicized. They are supposed to be
the big companies in the industry and
they must have lots to share about
their success. How about bringing
them out into the open and sharing
their expertise with the membership?
As to the awards program: I suggest
that the board consider regionalizing
the major park awards so more parks
can participate and benefit from being
a park of the year. The park of the year
awards require far too much in the way
of preparation for the submission, but
once it’s done it’s easy to tweak it every
year or two and resubmit it. Why not
have several parks of the year? North,
South, East and West might work, or
something like that.
One final thought. In my humble
view, the association lacks soul.
Warmth. Humor. A touchy-feely experience. That’s not easy to accomplish
— but it could start with some small
group social events at the convention.
The convention seems cold and impersonal and it needs to be warmed up
Insites – continued on page 28
December 2015 - 11
ON CAMPGROUNDS
‘Fish Camps,’ Bird Watching Popular at Indian Point Resort
With 180 acres, Indian Point has plenty of
nature surrounding the 116-site park.
Reports from
the field:
Bob Ashley
Depending on what you like to do
outdoors, there are a plenty of options
at Indian Point RV Resort on Sioux
Bayou in Gautier, Miss.
“One one side of the park is fishing
and open water and on the other side
is marsh where you can do a lot of bird
watching,” said Samantha Catchot,
marketing director for the 116-site
park that sits on 180 acres.
“In October, we opened a birdwatching station where you can see
dozens of birds. And we intend to do
more on the nature side. We are going
to build something like a duck blind
where people will be able to sit inside
and watch the birds and take pictures.
Indian Point’s newly finished bird-watching station
faces water and a field so there are always birds.
“We’re also going to update our
website to let people know what birds
they will be able to see at various times
of the year. Everyone comments how
beautiful and quiet it is here, but there
is so much wildlife.”
And just a few minutes away is 26
miles of white sand beach that
stretches west to Biloxi — and if you’re
a gambler, 11 casinos are nearby.
Open year-round, amenities at
Indian Point include a clubhouse, two
swimming pools, mini-golf, an outdoor pavilion, children’s playground
and fenced RV storage.
A charter boat service operates from
Indian Point’s fishing dock, which features a fish-cleaning station, and five
nearby barrier islands within sight of
the park are available for those who
want to go exploring.
“We are still in the city and there are
a lot of things to do close by, but it feels
like you’re somewhere else,” Cotchot
said.
The park, which opened in the late
’90s, has 11 sites that back up to the
water along with 10 park models, 12
rustic cabins, three cottages with separate bedrooms and four “fish camps”
— essentially fully equipped duplexes.
“We get a really great response to
the cabins and park models,” Catchot
said. “The fish camps are in a private
part of the park and are more of a longterm type of stay. They aren’t empty
very often.”
Other features include Indian Point
Cafe, which makes breakfast daily.
“Nobody has to go too far in the morning to get a good meal, and everybody
who checks in gets a coupon for
coffee,” she said.
Business in the park has two distinct
season — summer, which attracts local
and traveling RVers, and winter, which
draws snowbirds. “We have a lull for a
couple of days in between seasons, but
then things pick up,” Catchot said. “We
definitely are more busy in the summer with the kids out of school. In the
winter months, we slow a bit on the RV
sites, but the cabins are still popular.”
* * * * *
It’s going to be a busy winter at Houston West RV Park in Brookshire, Texas,
where 30 sites are going to be added to
the campground for a total of 191.
And Peggy Conlee, who has managed the park for nine years, said they
are needed.
“Between now (mid-November)
and January we don’t have any sites
available at all,” Conlee reported. “After
we get through the holidays I’ll have a
little more wiggle room.”
Right now, she can’t even keep three
or four sites open for overnight travelers as she usually does, Conlee said.
“If rain doesn’t bother us too much
we should open the new sites by the
middle of February,” she reported.
Park amenities include a pool and
hot tub, three-acre catch-and-release
pond and Saturday brunch twice a
month.
“We feed 50 — sometimes 70 — people on some Saturdays,” Conlee said.
The new sites at the park, located 35
miles west of Houston on Interstate 10,
will be accompanied by a new bathhouse and shower. Houston West’s WiFi will also receive an upgrade over the
winter.
“It’s very quiet here,” she said. “Most
people like it because we are easy-on
and easy-off from I-10. We are almost
completely full all year with a diversified group of people — snowbirds,
travelers, workers for oil and gas
companies who stay in the area during
the week and go home to wherever
they live on the weekends.”
* * * * *
While Manager Kaila Fair describes
Noccalula Falls Park and Campground
in Gadsden, Ala., as “very quiet and
quaint,” things always are popping,
with events like the “Smoke on the
Falls BBQ Festival,” “Halloween Super
Bash” and “Christmas at the Falls,” just
to name a few.
The combination park and campground, with 75 full-hookup sites and
35 with power and water only, are
adjacent to each other and are owned
by the city of Gadsden, which sponsors
many of the local events and feature
attractions such as 90-foot-tall
Noccalula Falls, a passenger train,
petting zoo and wedding chapel.
“Business is great,” Fair said. “People come from all over. We are even full
on the weekends after kids go back to
school.”
While restricting stays during the
summer to 28 days, the park opens
itself up to snowbirds December
through February.
With paved roads and concrete
pads, the campground has two rustic
cabins, a meeting hall, picnic pavilion
and swimming pool.
“They plan on adding some more
cabins, one for sure,” Fair said. “The
latest thing that’s happened is that
we’ve added some new hiking trails.”
WCM Editor-at-Large Bob Ashley is
a Central Indiana-based freelance writer/
editor and a 25-year newspaper veteran
who has focused on the RV industry and
national recreation issues for the past
19 years. He received the 2013 “Distinguished Service in RV Journalism”
award from the Recreation Vehicle Industry Association (RVIA). WCM
12 - December 2015
Woodall’s Campground Management
Cruise Inn Members Implement Rating System,
Elect Marketing Council at Annual Conference
Cruise Inn employees and leaders joined Cruise Inn park owners to represent the brand
during the ARVC expo right before Cruise Inn’s own conference in Daytona Beach.
Cruise Inn President and CEO Scott Anderson and
his board like the progress they’re seeing since
Cruise Inn’s 2013 launch. ‘Several of my board members attended and they, too, were pleased. The comments and feedback I got from the board members
after the meeting were very positive,’ Anderson said.
Exactly two years after it was first introduced by a group of hospitality professionals to the campground marketplace,
Florida-based Cruise Inn RV Resorts
wrapped up its 2nd Annual Cruise Inn Annual Conference Nov. 6-8 with a weekend
full of education, brand updates, voting,
awards and entertainment.
Cruise Inn, a new brand of RV parks,
campgrounds and cabin rental operations
now including 36 locations open or in development throughout North America, held its
conference at the Hilton Daytona Beach Resort/Ocean Walk Village on the heels of the
National Association of RV Parks & Campgrounds (ARVC) Outdoor Hospitality Conference & Expo (OHCE), which drew 700-plus
campground sector folks Nov. 3-6 to
Daytona’s Ocean Center convention hall
across the street.
And while Cruise Inn’s meeting was naturally smaller than the national trade association’s, it certainly exceeded the expectations
of Cruise Inn President and CEO Scott Anderson, who oversees the new outdoor hospitality brand for independent park operators with
an organization that has corporate links to
Coral Gables, Fla.-based Vantage Hospitality
Group Inc. Vantage has 1,300 hotels worldwide under brands like America’s Best Value
Inns, Country Hearth Inns & Suites, Lexington
Hotels & Inns and Jameson Inns.
“It went great,” Anderson told Woodall’s
Campground Management. “We had 70 attendees. All of our parks except one were in
attendance, and then we had seven prospects
that also attended. They wanted to see what
Cruise Inn was all about and talk to our current
members before they joined. And I’m pleased
to say that we were 100% on our prospects
joining up after they attended the conference.
So, you couldn’t ask for more than that. Several
of my board members attended and they, too,
were pleased. The comments and feedback I
got from the board members after the meeting
were very positive.”
Anderson, who once ran hotels in California and Georgia and served as managing director of games services for the 1996 Olympic
Games in Atlanta, is as convinced as ever
WOODALLSCM.com
that the RV park and campground arena can
benefit from some of the skillsets honed for
decades in the hospitality/hotel business.
Accordingly, Cruise Inn’s conference was
designed to offer members tools and strategies to help increase their parks’ profitability.
Cruise Inn staff, fellow members, vendors, and
experts from leading companies such as TripAdvisor and Expedia discussed the latest in
marketing and reputation management, revenue strategies, dynamic pricing, operations,
channel management and industry trends.
“When we launched we had a concept,”
Anderson said, “and the concept was that
what the hotel industry has been doing for 20
years would translate to the outdoor hospi-
Scott Anderson
tality space. But it was only in concept —
doing things like reservation distribution, yield
management, social media management,
search engine marketing and optimization.
And everybody in the outdoor hospitality
space said, ‘Ah, we’re different.’ The answer
is, ‘we’re not.’ As a result, we’ll probably
end up with between 36 and 40 (Cruise Inn)
members by year’s end.”
As a matter of fact, Anderson sees a real
gap in the market for the kind of benefits and
services Cruise Inn has to offer, especially
given the fact that he sees a North American
market consisting of 9,300 viable parks that
isn’t growing as fast on the accommodations
Cruise Inn – continued on page 26
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December 2015 - 13
‘In 2015, 21% of our business is roofed accommodations,’ said CFO John Burke. ‘In other words, one
in every five campers isn’t bringing any equipment, and I expect that to continue to grow.’
The Kampgrounds of America Inc. (KOA) 2015 International Convention and Expo saw near-record attendance
and an unprecedented number of exhibitors Nov. 16-19 at
the Ocean Center in Daytona Beach, Fla., and the mood was
decidedly positive.
Pat Hittmeier, KOA’s president, welcomed KOA franchisees
to a near-record gathering following a record year.
“Things are good. I’m here this morning to celebrate our
accomplishments,” President Pat Hittmeier told the crowd
of more than 700 franchisees, staff members and guests in
kicking off the annual event. “This is the best year KOA’s
ever had in my 34 years of being with KOA.”
So far in 2015, short-term occupancy — which accounts
for 80% of the business at the 490 KOAs — is up 10.5% over
last year and short-term revenue is up 17%.
Hittmeier said registrations have grown 39.7% since
2011.
To be sure, KOA’s camper nights and revenue have been
expanding for years now, but Hittmeier said the mood at the
convention this year was new in that nearly all the owners
who talked with him relayed their plans to do more to keep
improving their campgrounds.
And while the campground sector as a whole has been
on an upswing across North America, KOA campgrounds
have seen especially strong growth, according to CFO John
Burke, adding that 91% of KOAs had increased revenue this
year. “This is absolutely unprecedented. That’s up over ‘up’
— 2014 was a good year, and 2013 wasn’t bad either,” he
said.
Altogether, KOA saw a 6.8% increase in camper nights
in 2015. “That is a crystal clear, A-plus report card on all our
efforts,” said Burke.
Toby O’Rourke, senior vice president of marketing, said
14 - December 2015
the results show that the KOA brand is “breaking through”
with what Burke called a “marketing juggernaut.” The
Billings, Mont., franchisor’s national TV ads were seen by
52.6 million people while online reservations grew by 27%
— now representing 41% of advance bookings.
“We had a great year, but I’m never content,” she told
attendees. O’Rourke detailed the newly redesigned
KOA.com, TV and digital advertising and marketing tools for
local campgrounds.
Jim Rogers, chairman and CEO of KOA, told franchisees,
“It’s really all about you.” He pointed to indicators like the
growth of the RV industry, low fuel prices and a push to get
Americans outdoors next year for the National Park Service’s centennial. “We are so well positioned for what we
see coming down the track, with 11,000 people turning 65
every day until 2029.”
And KOA, he said, offers campgrounds a clear competitive edge. “One of the great advantages we have is we keep
people in the KOA system. One of the most significant
advantages you have as a KOA franchisee is we do things
for you.
“At the end of the day,” Rogers said, “you’ve got an independent competitor that’s running a campground, doing
a pretty good job, active in ARVC (the National Association
of RV Parks and Campgrounds), understands what’s important, and you’ve got the KOA. The KOA has a team, a partnership that’s writing the thank-you note, that’s doing the
QuickBooks, that’s providing you formats, that’s providing
you Constant Contact. You think about the long list of things
available to you that we’re doing for you. The independent
does not possess that toolbox. They’re going to do their own
accounting, they’re going to have to run around town to get
KOA Senior VP of Marketing Toby O’Rourke detailed KOA’s
marketing successes as well as its future plans.
KOA Chairman and CEO Jim Rogers aimed to rev up the
engines of KOA owners during the conference.
their posters formatted. They’re going to have to write their
own PR.
“Think about the time we give back,” he continued. “If
we give you half an hour or an hour back, we win. We win
because you go provide the hospitality.”
That translates to a significant gain in guest satisfaction
when campers meet the owner, Rogers stressed. “It gives
us a leg up on your competitor and allows us to break
away.”
Rogers’ message wasn’t lost on the crowd of
franchisees. It’s the marketing reach, the toolbox and KOA’s
enviable brand positioning that brought Nevada’s David
Selesnick into the KOA system at the start of this year.
“I converted my park, Hi Desert RV, Jan. 1. It’s now the
Winnemucca/I-80 KOA Journey, and I was the first to
convert straight into adopting one of the brands.
“I’d thought about joining KOA since taking over the park
nine years ago, but it was in deplorable condition.” He spent
years improving the park before putting up his own yellow
sign.
That move made a huge difference in his campground,
one of three competitors in a town of 8,000.
“In my case, it saved my business,” Selesnick told
Woodall’s Campground Management. “I was up 30% this
year. I’m very pleased. Yeah, it’s not a small cost, but I’d
never be able to get my park exposure on TV. With KOA,
I have that.”
He wasn’t alone seeing growth above the curve. While
some owners told WCM they had good years, Bob Brown’s
South Dakota park did even better than Selesnick’s.
“We had a great season. Our business was up like 40% at
Badlands/White River KOA,” he said.
Woodall’s Campground Management
Like many other park owners, Brown made a lot of improvements over the past year to the park, which has been
in the KOA system since the early 1970s.
Improvements were a pervasive topic throughout the
conference.
Customers continue to demand park model RVs, patio
sites and deluxe tent sites, Senior Vice President of Franchise Operations Jef Sutherland told franchisees.
Since 2012, KOA systemwide has increased its “Deluxe
Cabins,” or park model RVs, by 41%, and in that same time
frame, summer camper nights have risen 53%.
Even more striking was Burke’s report that since 2011,
revenue from Deluxe Cabins has risen 98%. “In 2015, 21%
of our business is roofed accommodations,” Burke said. “In
Jef Sutherland, senior VP of franchise operations, detailed
KOA’s unprecedented growth.
other words, one in every five campers isn’t bringing any
equipment, and I expect that to continue to grow.”
Those Deluxe Cabin rentals are expanding the demographics of KOA’s guests, Rogers maintained. “We are a very
white, Caucasian business. We have incredible incremental
growth potential. Deluxe Cabins are attracting diversity.”
Because the company is committed to growing those
numbers even more, KOA will continue its program of waiving royalties for a year on each unit added by campground
owners, Sutherland said.
In addition, KOA is encouraging franchisees to add patios
to RV sites. Revenue on those sites has risen 40% since
2012, and customer satisfaction with those sites has gone
up 21%.
On top of that, he urged franchisees to consider more
premium tent sites. Those have seen a 16% boost in revenue
since 2012 and a 15% increase in guest satisfaction.
Next year, he said, KOA predicts 9% growth in RV site revenue, 8% growth for tent sites and 15% for Deluxe Cabins.
Because of the growth of KOA accommodations, Pauline
Wood, who owns the San Francisco North/Petaluma KOA
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in California with her husband,
Chris, cautioned fellow owners against getting pigeonholed. “You are not ‘just’ a
campground. You’re equal to
anything out there,” she said.
“Get the word out to people
who spread the word. Look for
extroverts. They’re the chatterers. Those folks can help
market campgrounds.”
Wood was a panelist at one
of the 25 educational sessions
offered at the convention
which ranged from all aspects
of growing rental business
KOA franchisees were treated to a surprise trip around the track at Daytona International
Speedway as part of the opening night reception.
through Deluxe Cabins to performing a business assess• Almost two-thirds of campers (both KOA and non-KOA
ment, from Wi-Fi to RV site utilities.
campers) have a higher opinion of KOA due to the brandpositioning program.
Journey, Holiday, Resort Brands Grow
“The foundation of KOA’s brand positioning program is
And as Hittmeier mentioned, KOA locations across the
the guest,” O’Rourke said in the report. “From the beginning,
system are seeing unprecedented improvements and
it was our belief that this program would make travel planinvestments in infrastructure, due in part to the growing
ning easier by setting expectations in advance about the exadoption of the KOA brand positions — KOA Journey, KOA
perience to be delivered at each KOA. Brand position was
Holiday and KOA Resort — with about 200 parks now
intended to create a platform by which we would be able
branded, or 40% of KOAs.
to reach new customers through public relations and
O’Rourke provided franchisees a study the company
advertising efforts.”
did on the brand positions, and the results were largely
Now, 2 1/2 years in, the study shows that the brands are
positive.
delivering on those objectives. “We were able to step our
Among the findings of the report:
national marketing of the program up this year, and this fall’s
• Even though only a modest third of KOA campgrounds
study shows that it worked,” O’Rourke said. “This work
had adopted one of the brands by the time of the study, fully
affirms that the original intentions of the program are sound.
52% of KOA campers and 35% of non-KOA campers are
Keeping the guest front and center to this program and
aware of the brand positions.
knowing how we are progressing from the camper’s
• Brand positioning is resonating with new campers. Of
perspective will help us keep focused and build momentum
first-time guests in the last year, more than 80% were aware
for further adoption of brand positioning.”
of the brand positioning.
Keynote speaker Dennis Snow, a long-time Walt Disney
World Co. executive, drew plenty of parallels between the
Orlando resort and KOA. “Disney World is not selling rides.
They’re selling experience,” he told KOA owners. “Everything we do, every interaction with a guest, we need to do
it with an ‘experience’ mentality vs. a ‘task’ mentality.” That
approach, he said, makes the difference between a guest
feeling processed and feeling valued.
In a presentation filled with anecdotes from Disney and
from other experiences, Snow boiled his tips down to these
three points:
• Look at everything through the lens of the guest. This
isn’t about spending time or money, it’s about taking a step
back and looking at your operations from the guest’s point
of view.
• Pay attention to the details; everything speaks. If you
have beautiful landscaping but someone placed a pop can
among the flowers, it’s the can that people will notice first.
The trade show featured a record 135 vendors, with 55 of
• Create moments of “wow” that linger with one’s guests.
them new to the KOA show.
KOA – continued on page 26
December 2015 - 15
ARVC —from page 3
the American Recreation Coalition’s 2016
outlook report, and she highlighted ARVC’s
success in working with the Recreation
Vehicle Industry Association (RVIA), the
National Recreation Vehicle Dealers Association (RVDA) and the Manufactured
Housing Institute to convince the U.S.
Department of Housing and Urban Development (HUD) to reconsider what she called
“overly stringent rules” that would’ve
affected park model RVs and the many
campgrounds that use park models for
rental accommodations.
“ARVC will continue to keep its finger on
the pulse of legislative issues and anything
that could affect the camping industry,” she
assured members.
The growth of the national organization’s
collaboration with states, the growth in
member benefits and the strengthening of
its leaders over the past five years, Galvin
said, mean that, “by all indications, we are
at the right place with the right people at the
right time.” Before turning over the gavel to
new chairman Tim Deputy of Sun-N-Fun RV
Resort in Sarasota, Fla., Galvin went out of
her way to thank Bambei for his leadership
of ARVC for the last five years.
Bambei, for his part, reminded members
that ARVC’s goal is to provide resources
they need and support they can depend
on. He boiled ARVC’s core benefits to
three categories: Advocacy, education and
connecting.
Maryland’s Deb Carter (left) receives an award
from outgoing ARVC Chairwoman Marcia Galvin.
Advocacy, of course, included the HUD
issue, but Bambei also focused on the association’s monitoring of thousands of
campground-related issues on the state
and local levels and working together with
state associations and other industry
groups to get lawmakers and local officials
to consider campgrounds’ viewpoints when
making new rules.
It also includes ARVC’s efforts to participate in the National Fire Protection Association, which sets rules that affect RV
One of the key features of the ARVC OHCE is the chance
for park operators to gather and share stories.
parks and campgrounds across the United
States.
In regard to education, Bambei pointed
out the changes to the Outdoor Hospitality
Education Program and its growth in enrollment, as well as this year’s addition of a new
school in Denver, Colo., in the summer, to
supplement the long-established winter
school in West Virginia. He also keyed in on
the pending accreditation of ARVC education programs through the International
Association of Continuing Education and
Training — “We will be in the big leagues
of education. This is a big deal,” he said —
and the plan to introduce new online
education programming for campground
operators and their employees in 2016.
And for connecting, Bambei pointed out
member-benefit programs that can help
member parks save big on things ranging
from propane to office supplies to licensing
music and movies. He also pointed to a new
deal negotiated with Reserve America —
the website that handles listings for federal
and many state parks — to give ARVC
members an enhanced listing on the site,
which sees millions of visitors each year.
That option complements ARVC’s membersonly listing site, GoCampingAmerica.com,
which provides free listings to ARVC members. “The traffic was up 200% over last
year. That’s a pretty beefy traffic upgrade,
Park owner William Cable talks with Pete Dolan of Pacific Yurts.
16 - December 2015
and what’s more important, they’re spending three minutes of their time onsite,”
Bambei said.
Bambei also offered the attending members one piece of advice to look out for
ARVC’s future and its growth: “We need to
Dawn Watanabe of Good Sam Enterprises and
Wade Elliott of Utility Supply Group talk.
incubate new young leaders in ARVC,” he
noted, echoing a message heard recently in
other trade groups including the RVDA.
“We’re going to be very aggressive to try to
get them plugged in.”
One way to do that, he said, is to spawn
new “chapters” of ARVC across the country
to make sure people who want to receive
information from ARVC are getting it. “It
won’t happen overnight. It will involve people at the local level raising their hands and
saying, ‘I want to be part of that.’ It will ride
right alongside the state associations who
can be very involved in it or not. Structurally,
this changes nothing from what we have in
place today. We’re just trying to open the
lines of communication clearly so you can
understand what these benefits are all
about so you can take advantage of them.”
In addition to the leadership reporting on
the organization’s health, the association
gave its awards to state associations and
leaders and to the top supplier to the RV
park sector.
The conference’s bottom-line value to
many attendees is face-to-face networking
among professional peers, especially coming on the heels of an exhausting summer
camping season.
“For those of us who have been in the industry for several years, this experience is
rejuvenating,” said Sela Hobby, co-owner
of Moon Landing RV Park & Marina in Lake
Greenwood, S.C. “You get ideas so you
don’t let your park stagnate,” she said. “You
keep your vision.”
By coming to OHCE, Hobby said she was
able to learn about important topics, such
as how to comply with Americans with
Disability Act requirements without wrecking the budget. She has also been able to
Rain Deck was one of 115 exhibitors at the ARVC expo this year.
Woodall’s Campground Management
ARVC Names New Board
Members, Leaders
The National Association of RV Parks
and Campgrounds (ARVC) installed a
new board of directors during its annual
Outdoor Hospitality Conference and Expo
in Daytona Beach, Fla.
New officers who will serve through
November, 2016, include:
• Chairman Tim Deputy of Sun N Fun
RV Resort in Sarasota, Fla.
• 1st Vice Chairman Al Johnson of
Recreation Adventures Company in Hill
City, S.D.
• 2nd Vice Chairman Dan Wright of
The Springs at Borrego RV Resort in Borrego Springs, Calif.
• Treasurer Peter Brown of Lone Oak
Campsites in East Canaan, Conn.
• Secretary Bert Davis of Badgerland
Campground in Stoughton, Wis.
New board members were also
elected. They include:
• Ann Emerson, vice president and
publisher at Good Sam Enterprises, as
ARVC Foundation Board representative.
• Jeff Urso of Great Outdoors Direct as
Supplier Council representative.
• Steve Cross of Cross Creek Camping
Resort in Delaware, Ohio, as Area 3 representative.
• Bud Styer of Bud Styer & Associates
in Lodi, Wis., as council of delegates
chair.
• Judy LaPorta of Little Oaks Campground in Cape May Courthouse, N.J., as
Area 1 representative.
• David L. Berg of Red Apple Campground in Kennebunkport, Maine, as atlarge appointee. WCM
purchase specialty products for her park
that are difficult to find elsewhere. In fact,
she said the discounts from the trade show
vendors and from ARVC’s special arrangements with suppliers more than offset the
cost of association membership as well as
the cost of attending OHCE.
Richard and Deb Clifford of Two Lakes
Camping Area in Oxford, Maine, echoed
Hobby’s remarks. The Cliffords are relative
newcomers to the campground business,
having acquired their park a year-and-ahalf ago.
“I think this conference is an absolute
must for anybody who is new to the business,” said Richard Clifford, who worked as
a mechanical engineer before going into the
campground business. He opined that
OHCE attendees can learn in three or four
days what it would take someone several
years to learn on their own. “The people in
the campground industry share their information with everyone,” he said. “They are
extremely supportive. They are more than
willing to give you guidance.”
The education options were broad and
went into detail on a variety of topics useful
to improving campground businesses. They
ranged from a session by Cruise Inn President Scott Anderson on “Getting the Reservation” to packed sessions on improving
Wi-Fi and managing guest expectations to
making emergency plans and managing
risks to help mitigate insurance costs.
The conference also included an expo
with more than 100 vendors, many of whom
had never been to a campground industry
expo before.
First timers included Jeff Bryce, cofounder of Salem, Utah-based ResNexus,
which initially developed front-desk-management software for the bed-and-breakfast business but is now expanding into the
campground business. “It’s been a good
show,” he said. “We’ve been able to talk to
a lot of park operators.”
Several vendors who typically attend
OHCE also reported strong sales and leads,
including Jeff Fisher of Pensacola, Fla.based Prime Karts LLC; Lindsay Montondo,
a sales representative for Jamestown
Advanced Products in Jamestown, N.Y.;
and Dino Dakuras of Evans, Ga.-based Club
Car LLC.
“It’s been fantastic,” Dakuras said,
adding that many attendees have been
excited to learn about the rental income
they can develop with golf car rentals.
Other vendors were equally pleased with
the responses they received from OHCE attendees, including Con Elfes of The Original
ARVC leaders Ann Emerson of Good Sam Enterprises and Rob Schutter of Leisure Systems
Inc. both received awards.
Jumping Pillow Company in Sevierville,
Tenn. and Mark Aragona of Albany, N.Y.based Wizard Works Product Development, which designs water parks and water
features for campgrounds and RV parks.
Campground owners, for their part, said
they enjoyed the show and the opportunity
to buy products at discounted prices.
“This year we are buying products from
Vendors like RMS North America and Good Sam Enterprises
were pleased with the traffic at this year’s expo.
WOODALLSCM.com
vendors we met last year,” said Connie
Law, who co-owns At River’s Edge Campground in Brookings, Ore. with her husband,
Jerry. “We’re also making connections with
vendors and getting new ideas.”
“I like getting with the vendors because
they have the products that you need,” said
Tom Baehr, who opened his second park
this month, Twelve Palms RV Park in Lake
Charles, La. He opened his first park,
Twelve Oaks RV Park, in the same city in
2011.
The 2016 ARVC OHCE will take place
Nov. 8-11 in Fort Worth, Texas, at the Fort
Worth Convention Center. In 2017, the OHCE
will move to Raleigh, N.C., and in 2018 it will
be in Oklahoma City. —Justin Leighty
WCM
Winning Parks, Supplier, Individuals Named
Members of the extended Daniels family were on hand to receive the Large Park of the Year
award for their Normandy Farms Family Camping Resort.
The National Association of RV Parks and Campgrounds (ARVC) recognized the achievements of top private park owners and operators, its top supplier and industry volunteers
Nov. 5.
Winners included:
• Small Park of the Year: Beaver Dam Campground in Berwick, Maine.
• Medium Park of the Year: Jellystone Park
at Kozy Rest in Harrisville, Pa.
• Large Park of the Year: Normandy Farms
Family Camping Resort in Foxboro, Mass.
• Mega Park of the Year: Carefree RV Resorts’ Sun-N-Fun RV Resort, Sarasota, Fla.
Parks that continue to show leadership, innovation and commitment to running a green
Jellystone Park at Kozy Rest was named
park received ARVC’s Plan It Green Friendly
Medium Park of the Year.
Award. The winners included:
• River’s End Campground & RV Park in
Tybee Island, Ga., which received the award in
the small/medium size park category.
• Santee Lakes Recreation Preserve &
Campground in Santee, Calif., which received
the award in the large/mega park category.
Al Johnson, president of Recreational
Adventures Company in Hill City, S.D., received
the Stan Martin Memorial Award by virtue of his
constant efforts to help private park operators
through his volunteerism on various campRiver’s End Campground & RV Park
ground industry boards and committees. The
earned a Plan It Green award.
Stan Martin Memorial Award is ARVC’s’ highest
honor, recognizing industry leaders whose
tireless commitment to the RV park and campground sector of the outdoor hospitality industry
is evident in their involvement, leadership,
creativity and dedication.
Al Daniels of Normandy Farms; Tim Deputy
of Sun-N-Fun; Ann Emerson, vice president and
publisher of the Good Sam RV Travel & Campground Directory; and Truman Hartshorn of
Lebanon Reservoir Campground in Hamilton,
N.Y., received the Chairman’s Award, which
Al Johnson won the coveted Stan Martin
recognizes those who go beyond the call of
Memorial Award.
duty to further the outdoor hospitality industry.
Garry Cole of the Shelby/Mansfield Kampgrounds of America (KOA) in Shelby, Ohio, received the Pioneer Award, which recognizes
early industry leaders and visionaries whose groundbreaking efforts have contributed over
the years to the growth and success of the RV and campground sector of the outdoor
hospitality industry and have been involved in the industry for at least 25 years.
The Supplier of the Year award was given to Southeast Publications, a Plantation, Fla.based company that provides guest guides, commercial printing and website development
and marketing services to the campground industry. This award is presented to an industry
supplier that exemplifies excellence in product solutions, innovation, customer service
and support.
The ARVC Foundation also presented its Above and Beyond Award to David L. Berg of
Red Apple Campground in Kennebunkport, Maine, and Rob Schutter of Milford, Ohio-based
Leisure Systems Inc. for their volunteer work during ARVC’s annual conferences in support
of ARVC Foundation events and the education program, as well as their significant contributions to the development of curriculum and requirements in support of the Outdoor
Hospitality Education Program. WCM
December 2015 - 17
Operators From All 82 Jellystone Franchises
Attend Annual LSI Symposium in Kentucky
Elisa Harvey, an account manager with
TengoInternet, presented a seminar on
“Hospitable Wi-Fi: Creating a Fantastic
Guest Experience with Wi-Fi.”
No matter how you measure it,
Leisure Systems Inc. (LSI) officials are
saying it was another successful edition
of the franchisor’s annual Symposium,
held Nov. 8-12 at the Embassy Suites
and Northern Kentucky Convention
Center in Covington, Ky.
Launched in 1969, the Yogi Bear’s
Jellystone Park Camp-Resort system is
the second largest chain of campgrounds in North America, boasting 82
campgrounds with more than 17,000
campsites and vacation rentals in 32
states and three Canadian provinces.
Each Yogi Bear-themed Jellystone Park
is franchised through LSI, a wholly
owned subsidiary of The Park River
Corp. based in Milford, Ohio.
This year, representatives of all 82
Jellystone Park Camp-Resorts were
among the more than 350 attendees at
the program, a number that also included vendors and industry officials.
The symposium also includes a
tradeshow with 83 vendors and educational programs — the most vendors
ever.
During the symposium, LSI Chief
Operating Officer Rob Schutter was
able to pass along some good news regarding the strength of the campground
business, the performance of Jellystone
Parks in the U.S. and Canada, and
emerging travel and camping trends
that could provide new marketing
and
business opportunities for
Jellystone Park
franchisees.
During his
presentation,
Rob Schutter
Schutter reported that among LSI’s franchisees,
same-park revenues and overall revenues were both up 13%, store revenues
were up 4%, ancillary revenues were up
28%, site revenues were up 11% and
rental revenues were up 14%.
In addition, overall camper nights
were up 5.8%, weekday nights were up
5.8%, weekend nights were up 5.9%,
general sites were up 6.6% and rental
units were up 10.7%.
18 - December 2015
“Congratulations on a job well done,”
Schutter told the assembled park owners, managers and staff, which included
representatives from four prospective
parks as well as several new franchisees
and locations — Beth and Bob Ryan in
Tulsa, Ok.; Kyle McDowell in Perryville,
Mo.; Rachel and Jason DeCourcey in
Prince Edward Island, Canada; Mary
and Bob Palmer in Mexico, N.Y.; Lynn
and Robert White in Eufaula, Okla.; and
Northgate Resorts in Memphis, Tenn.,
and Gardiner, N.Y.
LSI Executive Vice President Dean
Crawford told WCM the symposium
went “very, very well,” and the event
continues to grow.
“We used to
have a lot of
our meetings
at the hotel
across
the
street, but we
have so many
people now
coming from
Dean Crawford
our Yogi Bear
campgrounds as well as prospects and
vendors — we basically fill the hotel
now with our franchisees — that we had
to move our meetings over here to the
convention center. Everything takes
place at the convention center now,”
Crawford explained, adding that the
trade show also was the largest it’s ever
been. “We had 83 vendors (this year)
and before I would be lucky if I would
get around 70. I had to turn away more
than a dozen vendors because it was
so big.”
Crawford noted that the symposium’s growth comes along with growth
by LSI, which has added four staff members this year and has moved into a new,
larger headquarters building in Milford.
“People are energized,” he said.
Donna Williams, manager for the
Akron-Canton, Ohio, Jellystone location, said she enjoyed everything about
the symposium but in particular
the networking with other park owners
and operators.
“I’m really just enjoying learning
more about the Jellystone way and
I thought our lunchtime speaker was
really dynamic,” she said, referring to
David Avrin, a well-known and popular
branding and visibility coach whose
energetic keynote presentation — “It’s
not who you know, but who knows
you!” — discussed how to craft truly
compelling, meaningful and persuasive
marketing messages about their parks
and deliver them in a powerful and
memorable way.
“The franchisees definitely network a
lot with each other — that’s what it’s all
about,” Crawford readily agreed.
“They’re all in the same business, which
is owning and operating a Yogi Bear
Jellystone Camp-Resort, so they talk
and see how their year went, and it’s
good for new franchisees that just came
on board.”
Franchisees Kent and Jane Emirbayer, who have another 18 months or
so to go in developing their 100-acre
Asheboro, N.C., Jellystone CampResort, attended the symposium with
their four children. While they met as
camp counselors decades ago, this is
their first attempt at owning and operating a campground. The two said they
sought out a Jellystone franchise because of its family camping emphasis, a
philosophy they share, and have been
very thankful for the help by LSI staff
and other Jellystone franchise owners.
“It’s been a very exciting journey, a
very challenging journey. We’ve actually
grown and learned a lot going through
this, but it’s really made us better people
and we believe that it’s ultimately going
to be a better campground because of
that,” Kent Emirbayer said.
Emirbayer family
William and Marsha Cable, owners
of Austin Lake RV Park & Cabins in
Toronto, Ohio, were attending their second Symposium as prospective Jellystone franchisees. William Cable said
two presentations struck a chord with
him: Avrin’s keynote address as well as
one by Jason Soltis and Blake Ashdown, both with SureVista Solutions
LLC in East Lansing, Mich., that shared
research regarding brand recognition in
the camping industry.
“A revelation for me was the 2015
guest research presentation by Jason
Soltis and Blake Ashdown,” Cable said.
“As it was presented, the question was,
‘How does the Jellystone brand stack up
against other brands and camping options?’ My gosh, the research data that
went into the cloud — ‘cloud’ being the
various words that people thought of
with regard to particular brands: Good
Sam, Yogi, KOA — the research was
incredible, especially with what was
presented with regard to the Yogi aspect
for family camping. It was dynamic.”
Training & Education
A major component of the Symposium was training and education, and
attendees took advantage of nine different seminars. They ranged from Wi-Fi to
service, from emergency planning
to developing your staff and working
with your local chamber of commerce.
There were also sessions on how to
innovate and how to set and maintain
professional boundaries.
Elisa Harvey of TengoInternet’s
presentation on delivering hospitable
Wi-Fi drew a number of participants.
She suggested that a park’s Wi-Fi plan
needs to account for a desired level of
service designed to attract a desired
type of camper. Most guests will want a
Wi-Fi experience equal to the level of
service they enjoy at home and statistics
indicate 75% of Internet usage is watching streaming movies and TV programs
— a notorious bandwidth hog given
that streaming needs a download speed
of about 5 megabytes per second (MBS)
while basic online usage, such as social
media and email, requires only 1 MBS.
The most unfortunate aspect, Harvey
explained, is that parks are limited to
the bandwidth available to them by
their Internet Service Provider (ISP),
which often is a limiting factor due to
many resorts’ rural locations. Parks
need to prepare their guests on the level
of Wi-Fi service they should expect, she
suggested, so as to preempt unhappy
campers from venting their displeasure
to staff or on social media.
Despite that limitation, Harvey did
say new technology is constantly being
introduced aimed at improving the
level of Wi-Fi distribution throughout
a campground.
In his “Innovation or Stagnation”
presentation, Doug Fleener presented
several concrete ways park owners and
managers can encourage an atmosphere of continuous improvement
among the entire staff. Rather than
focus on a single game-changing innovation, Fleener cautioned, instead staff
should be looking for minor tweaks
to processes that add up to major
improvements to the overall operation.
Trade Show
The symposium’s tradeshow vendors
reported steady traffic and solid leads.
Tim Comstock, assistant sales manager of Jamestown Advanced Products,
a multi-product supplier to the campWoodall’s Campground Management
Major Awards
Matt Peterson and Tim Comstock of Jamestown
Advanced Products were pleased with the
company’s second year at the LSI Symposium.
ground industry, said this was their second year displaying at the symposium.
“Last year was great and we were expecting nothing less than that this year,
and so far it’s been a great show,” Comstock said early in the event’s all-day
show. “Everyone is very friendly and we
love seeing the customers face to face
who we’ve had for years and interact
with them. There’s nothing better than
that — it’s a lot better than just a voice
on the phone.”
LSI – continued on page 28
• Entrepreneur of the Year (revenues less
than $500,000): Madison, Maine
• Entrepreneur of the Year (revenues more
than $500,000): Woodstock, New Brunswick
• Entrepreneur of the Year (revenues more
than $1 million): Gardiner, N.Y.
• Operator of the Year (fewer than 200 sites):
Felber & Kaufman Families, Mount Gilead,
Ohio
• Operator of the Year (more than 200 sites):
Lisa Courtney, Nashville, Tenn.
• Inspection Leader “The Carroll Award:”
Pelahatchie, Miss.
• Jim Webb Spirit Award: Quigley &
Alessio Families
• Maple Leaf Award: Kingston, Nova Scotia
• Facility of the Year (fewer than 200 Sites):
Canyon Lake, Texas
• Facility of the Year (more than 200 Sites):
Cave City, Ky.
• Dan O’Connell Service Award: Maurice
LeBlanc, Robert, La.
• Chairman Award: Peter & Janet Clark,
Woodstock, New Brunswick
• Camp Resort of the Year: Quarryville, Pa.
Galaxy Multirides was a first-time exhibitor at the LSI Symposium after its first trip to the ARVC expo.
WOODALLSCM.com
December 2015 - 19
An Expansive Slate of Seminars, Roundtable Discussions Underscores PCOA Convention
More than 140 representatives from
64 private parks gathered Nov. 9-11 at
the Penn Stater Conference Center
Hotel in State College, Pa., to attend the
annual convention and trade show of
the Pennsylvania Campground Owners Association (PCOA).
The event included 12 seminars, 12
roundtable discussions, a trade show
with 66 vendors, a keynote address from
John Longstreet, president and CEO of
the Pennsylvania Restaurant and Lodging Association — who talked about the
latest trends in travel and tourism — as
well as updates from PCOA Executive
Director Beverly Gruber and PCOA
President Jason Vaughan and the
106,991 visitors since Jan. 1 — 80,133 of
which were new visitors.
PCOA also hired Franklin, N.Y.-based
Brydan Corp. to produce eight highdefinition videos which highlight things
to see and do while camping in eight
different regions of Pennsylvania. The
videos are intended to boost website
traffic and to produce more click-
A large delegation came from Rose Point Park Cabins & Camping in New Castle, Pa., winner
of the Best Brochure category in the Communication Awards. (L-R): Kitty and Chad Turner,
Deb and Rick Yeager, Cassie Yeager and Charlie Vakiener.
association’s annual awards program.
PCOA highlighted the association’s
major accomplishments of the past year
in its annual report, which was provided
to park operators along with their
convention guide.
Major accomplishments included
the hiring of the Harrisburg, Pa.-based
government relations firm of Milliron
and Goodman, which was prompted by
recent state proposals to assess hotel
and sales taxes on campsites. “So far so
good, but with no budget yet, cross your
fingers,” PCOA said in its report.
In terms of marketing, PCOA unveiled a new website at www.pacamping.com, which highlights the
association’s “Embrace Your Outdoor
Moments” brand. The website had
throughs to PCOA member campgrounds. Twenty PCOA member campgrounds also hired Brydan Corp. to
produce separate videos to promote
their parks.
PCOA noted that visitation to the association’s Facebook page is increasing,
with 2,107 followers as of the time of the
annual meeting.
PCOA also printed 170,000 copies of
the Pennsylvania Campground Directory, 40,000 of which were distributed at
state welcome centers. Anderson
Brochure Distribution Service plans to
distribute the guide at numerous RV
shows throughout the Midwest and
East Coast and Canada, including the
Ohio RV Supershow, Jan. 6- 10 in Cleveland; the Florida RV Supershow, Jan. 1315 in Tampa; and the Montreal
International RV Show, Feb. 4-7. United
Brochure Distributors also plans to
distribute the guide at several RV and
camping shows across the Northeast,
including the Boston RV Show. PCOA
staff and campground volunteers also
participated this year in outdoor
promotions at the Lehigh Valley Zoo,
the Sportsman’s Expo in Oley and at
Scholarship L-R Diane Sykes, Steel Steeds Motorcycle Campground; accepting for Lisa Boltz
was her mom Tammy Boltz, Jonestown/Hershey
NE KOA; and Melinda Koehler, Driftstone on the
Delaware Campground
Cabela’s locations in Hamburg and
Delaware.
PCOA noted that the York RV Show is
its biggest income generator. “We utilize
close to 90,000 marketable square feet
of space in three buildings,” the association wrote in its report. “We have 57
10x10-foot booths and 13 dealers. Our
advertising budget is $25,000 and we
use a ’$1 off’ discount coupon in all
print ads and on the Internet.”
This year’s York RV Show generated
5,315 paid attendees, 2,037 of which
20 - December 2015
Woodall’s Campground Management
Meadville.
• Best Example of Guest Service, Mill
Race Golf & RV Resort, Benton.
• Tourism Employee of the Year, Mill
Race Golf & RV Resort, Benton.
• Best Community Involvement,
Rocky Springs Campground, Mercer.
Next year’s PCOA convention will
also be at the Penn Stater Conference
Center Hotel in State College. However,
it will take place at a later time — Dec.
12-14 — to avoid scheduling conflicts
with other industry association conventions in November. —Jeff Crider WCM
PCOA Executive Director Beverly Gruber is joined in the Trade Show by Warren Oliver, The
Scirocco Group; Joe Tice, Anderson’s Brochure Distribution; and Guy Gagnon, Leavitt Insurance.
used their $1-off coupons. The next York
RV Show is scheduled for March 11-13.
PCOA provided a dozen workshops,
including a campground safety certification seminar by Irene Jones of Marshall & Sterling Insurance, who talked
about how to create a disaster recovery
plan, which can help parks manage their
risks and reduce their insurance costs.
Jeff Crider, a Palm Desert, Calif.based writer and public relations consultant who works as a publicist for
several campground industry associations, led two workshops on how to
develop a complete marketing, communications and PR plan.
Additional workshops covered pesticides, pool safety, CPR training, succession planning, food safety and
Steel Steeds Motorcycle Campground
in Milton, who also received a $500
award for a university course.
Several marketing and tourism
awards were also presented to park
operators in the following categories:
• Best Promotional Piece, Western
Village RV Park, Carlisle.
• Best Brochure, Rose Point Park
Cabins & Camping, New Castle.
• Best Apparel Item, Mountain Vista
Campground, East Stroudsburg..
• Best Souvenir, Benner’s Meadow
Run Campground, Farmington.
• Best Camping Photo, Mill Race Golf
& RV Resort, Benton.
• Most Creative Activity, Rocky
Springs Campground, Mercer.
• Best Website, Meadville KOA,
The Roundtable discussions created lively give-and-take and sharing of ideas.
campground activities planning. However, one of the most-talked-about sessions was a search-engine-optimization
workshop led by Don LeGoullon, a senior technical specialist with the Pennsylvania Technical Assistance Program
(PennTAP) at Penn State University.
PCOA also held a dozen roundtable
discussions. Topics included “Partnering
with an RV dealer” by Ryan McFarland
of Buttonwood Campground in Mifflintown; “EMV (Chip Card) Technology
& Your Liability,” by David Mull of Shady
Brook Campground in Beavertown;
and “Security Screening & Background
Checks” by Bruce Heasley of Holiday
Pines Campground in Loganton.
Other activities included PCOA’s
auction, which raised $9,368 to pay for
educational programs for association
members, including attendance at
the National School of RV Park and
Campground Management.
PCOA also announced the winners of
the association’s 2015 scholarships.
They include Melinda Koehler of Driftstone on the Delaware Campground in
Mount Bethel, who was awarded a full
scholarship to the National School of RV
Park and Campground Management in
Wheeling, W.Va.; Lisa Boltz of the Jonestown/Hershey NE Kampgrounds of
America (KOA) in Jonestown, who was
awarded up to $1,000 for a college or
university course; and Diane Sykes of
WOODALLSCM.com
December 2015 - 21
CONY Holds Annual Meeting and Expo, Rolls
Out New Teams of Members to Help Each Other
A large group of CONY park owners visited Wilcor’s showroom in Utica, N.Y. and listened
to presentations by Wilcor Outdoors founder William Corrigan and his son, Shawn Corrigan.
(Photo by Steve Roberts)
Representatives from 62 of the 198 private parks affiliated with Campground Owners of New York (CONY) attended the
association’s 52nd Annual Exposition for the
Outdoor Hospitality Industry Nov. 12-14 at
Turning Stone Resort Casino in Verona, N.Y.
This year’s gathering included CONY’s
annual business meeting, 15 seminars, a
trade show with 53 vendors as well as presentations from top New York State tourism
officials involved in the “I Love New York”
marketing campaign and from Donald
G. Bennett Jr., CONY’s president and CEO.
The three-day event also included an
awards banquet, the installation of new
officers for the association as well as an
auction and update from Gary Mervis, the
chairman of Camp Good Days and Special
Times, the cancer camp organization that
CONY campgrounds have supported for the
past four years.
The first day’s activities also included an
optional early evening tour of the Adirondack Distilling Co. in Utica, where park
operators sampled several handcrafted
Management that CONY has had a productive year, staffing booths in 24 RV shows.
CONY also expanded its staff to four people,
with Mike Papp being the latest addition as
member services director.
Bennett said he and Papp worked together to develop a new member-benefit
program for CONY members with Corporate
Communications Inc., which offers an email
marketing program called 360 blast. There
is no fee for CONY members to use the program so long as they have fewer than 5,000
email addresses. Once the park hits 5,000,
a small fee assessed, but it’s 50% less than
the standard Corporate Communications
fee.
During its annual auction at the conference, CONY raised $23,000 for the association. Throughout this past year, CONY
Campgrounds also raised $91,000 for Camp
Good Days and Special Times, Inc. cancer
camps for children and their families, Bennett said. Camp Good Days operates a
recreational facility on the shore of Keuka
Lake in Branchport, N.Y. as well as yearround recreational and support
activities in the Rochester, Buffalo,
Ithaca, Syracuse and New York
City areas for children with cancer
and their families. CONY campgrounds have contributed $248,500
to Camp Good Days during the past
four years, Bennett said.
In addition to fundraising and
unveiling
a new member benefit,
Don Bennett, Jr., president & CEO of CONY; Gavin
Landry, executive director of Tourism for Empire State the three-day conference inDevelopment/I Love New York; Ross Levi, vice presi- cluded seminars on a wide variety
dent marketing initiatives, Empire State Development/I of topics, from the Affordable Care
Love New York; Clyde Taylor, president, Taylor Commu- Act to propane handling to work
nications; Gregg Nicholls, CONY Board Chairman and campers. Presenters included:
owner of Lake Bluff Campground in Wolcott, NY.
• Susan Zeig of Murrieta, Calif.based GuestReviews.com talked
spirits, including white whiskey and vodka.
about how park operators can use online
The tour also included a visit to Wilcor Outsurveys to help target their improvements,
doors’ showroom in the same city, where
improve guest satisfaction and become
park operators got ideas on products they
more responsive to guest complaints.
might consider for their camp store. Wilcor
• Lori Severson of Severson & Associcarries products from 350 suppliers, includates and executive director of the Wisconing hiking, backpacking and fishing equipsin Association of Campground Owners
ment and RV and campground supplies.
(WACO) provided a seminar on customer
Wilcor labels most of its products with
service for the outdoor hospitality industry.
As, Bs and Cs, with As being top-selling
• Tom Wolfe, a firefighter and paramedic
items and Cs being specialty items that
with the city of Tonawanda Fire Department,
don’t move as quickly, based on the comprovided a seminar on emergency managepany’s sales experience. “If you’re not movment.
ing it, we’re not moving it,” said Michele
CONY’s educational programming also
Medina, a Wilcor sales associate who
included a special teen track for the chilguided park operators through the showdren of campground owners, who were
room. Wilcor Outdoors founder William
given the opportunity to develop business
Corrigan and his son, Shawn, also treated
ideas to improve campground operations.
their guests to an Italian-themed dinner.
Janine Paddock of Deer River Campsite
Bennett told Woodall’s Campground
in Duane said she was moved by a seminar
22 - December 2015
Woodall’s Campground Management
she attended on stress reduction. She said
funding to pay for credit monitoring service
the topic is seldom addressed by park
fees to protect their guests.
operators, many of whom suffer health
As is often the case with campground
problems because they never give themindustry trade shows, many vendors ofselves sufficient time away from the stress
fered discounts for their products and servof campground management.
ices. CONY itself also showcased services
CONY’s trade show vendors included
at the show, including a new program for a
Tim Cook, co-owner of CampgroundTrek, a
rapid-response team to provide assistance
Franklin, Mass.-based company that has
to park operators who suffer from fires,
spent the past three years developing a
floods and other disasters.
scavenger-hunt type game that children
The program works like a volunteer fire
can play at campgrounds using their smartdepartment. But in this case, when a park
phones.
suffers from a catastrophe, it’s personnel
The idea, Cook said, is to get the kids out
from other parks who come to the rescue.
of their parents’ RV to explore the camp“The idea is to use volunteers from other
ground and surrounding areas as they hunt
campgrounds to help the affected parks refor various items they must find to complete
build,” said Rosemary Curtis of Hickory Hill
the game.
Family Camping Resort in Bath, who
Parks that purchase the game can go to
staffed a booth at the trade show to introa website to custom design as many as five
duce CONY members to the program. She
different games at a time with searchable
added that the program focuses on helping
items that are specific to their park and surparks cover temporary labor needs that are
rounding nature trails or other attractions.
not covered by their insurance or by U.S.
The games can be changed as often as
Federal Emergency Management Agency
needed to suit the park’s needs.
Predesigned games are also
available for park operators who
do not want to custom design
their own game.
Other trade show vendors included Philip Weise with CalBranch Insurance Agency, a
Caledonia-based insurance broker which has been serving CONY
members for the past 20 years.
Weise said his company now CONY Exposition attendees visit with representatives
offers cybersecurity insurance of ADP, a provider of payroll and human resource servthrough Philadelphia Insurance ices. ADP is a new Premium Alliance Partner with
Companies. He said park opera- CONY, a newly established and expanded relationship
tors are increasingly being tar- opportunity for CONY’s associated members.
geted by cybercriminals who are
breaking into campground owners’
(FEMA). The team can also come to rescue
computer systems, locking their files and
to fill in for a few days when a park operator
databases and demanding ransoms to
cannot perform his or her duties because
unlock their files.
of surgery or another medical issue.
Weise told WCM that several park operNumerous awards were presented
ators have suffered cyber-extortion in reduring CONY’s annual awards banquet,
cent months. “This is probably the newest
including a Chairman’s Award presented to
hazard at campgrounds,” he said.
Carl Carlson, Region 4 director and owner
Philadelphia Insurance Companies
of Cheerful Valley Campground in Phelps,
states on its website that cybersecurity lifor his tireless dedication to CONY and its
ability insurance is designed to cover legal
programs. Another honoree, Gil Paddock
fees and computer forensic costs in the
of Deer River, was recognized for his 33
event of a security or privacy breach; comyears of leadership service to CONY, as he
prehensive interruption expenses coverretires from his position as Region 8 direcage, including income loss; and damages
tor. He is also a Hall of Fame member, as
to third parties caused by a breach of netwell as past president of CONY.
work security. Weise said cyberliability inIn other action, CONY members elected
surance also provides park operators with
officers to a one-year term, including Chair-
man Gregg Nicholls of Lake Bluff Campground Wolcott; 1st Vice Chair Scott Sherwood of Spruce Row Campsite in Ithaca;
2nd Vice Chair Kimberly Foro of Whispering Pines Campground in Greenfield Center; 3rd Vice Chair Rob Kaiser of
Medina/Wildwood Lake Kampgrounds of
America (KOA) in Medina; Secretary
Rachel Kaiser of Medina/Wildwood Lake
KOA; and Treasurer Ed Marden of Camp
Bell Campground in Campbell. —Jeff
Crider WCM
N.Y. Tourism Reaches Record Level
Tourism spending in New York State surpassed $100 billion in 2014 for the first time in
history, and the growth is expected to continue with a major influx of domestic and international travelers, according to state economic development officials.
But thanks to Campground Owners of New York (CONY) and its partnership with the
“I Love New York” marketing campaign, private park operators can tap into this growth,
said Gavin Landry, executive director of Empire State Development’s Division of Tourism.
In a Nov. 13 luncheon briefing to private park operators attending CONY’s 52nd Annual
Exposition for the Outdoor Hospitality Industry in Verona, N.Y., Landry highlighted a slide
with the cover of I Love New York’s Summer 2015 New York State Travel Guide. During the
past year, Landry said the travel guide has been distributed at 23 RV shows across the
country. The I Love New York campaign has also opened offices in Australia and China,
launched a partnership with China Southern Airlines, and it’s producing marketing material
in 11 languages.
“We are inviting (travelers) to New York in their own language,” Landry said.
International travelers are an increasingly important segment of the U.S. travel market,
not just in New York, but across the country. In fact, international travelers to the U.S. are
expected to increase 36% from 59.7 million travelers in 2010 to 81 million in 2016, Landry
said.
Landry was joined in his presentation by Ross Levi, Empire State Development’s vice
president of marketing initiatives, who noted that the I Love New York campaign is hosting
familiarization trips for domestic and international reporters to encourage them to produce
stories that encourage travelers to visit New York. The media outreach effort is important,
he said, because consumers lend more credence to reports produced by journalists than
by advertising alone. WCM
WOODALLSCM.com
December 2015 - 23
CAMPGROUNDPROFILE
Grizzly RV Park’s self-contained cabins are popular with a variety of guests and feature
full showers and baths, opening the Yellowstone-area park to a wider variety of guests.
West Yellowstone’s Grizzly RV Park is in a Great
Location — But That’s Not All It Has Going For It
Surrounded by forest, the 23-acre campground offers 222 RV sites with full
hookups and 50-amp service, nine cabins, 14 tent sites — and is walking
distance to one of America’s premier national parks.
Ask any real estate agent for the three
most important criteria when selecting
a property and they will tell you — location, location, location. Situated just
four blocks from the west entrance to
Yellowstone National Park, Grizzly RV
Park and Cabins has all three.
But Grizzly RV has much more
going for it than that, and it enjoys a
stellar reputation from RV travelers to
this area.
Grizzly RV is owned by the Povah
family, descendants of Charles Hamilton who started his Hamilton Stores
concession business in Yellowstone National Park back in 1915. They also own
Yellowstone RV Park in Gardiner,
Mont., which was used as a site for
employees of Hamilton Stores who had
RVs. In other words, the Povahs knew a
bit about how to build an RV park. The
Hamilton Stores headquarters was
located in West Yellowstone and they
owned the land, so they built a 152-site
RV park here opening in late 1996. It has
been expanded twice since then, in
2006 and 2010.
“In 2002 Hamilton Stores lost the
concessions contract to Delaware
North. I had been working for them for
five years when they asked me and my
wife, Brenda, to come over here and
manage the RV park,” said Grizzly RV
Manager Mark Crawford. “So in 2003
we took over the park. That’s when we
put in the computer system and got
rid of the paper journals and papers
that they used to have and we tried to
modernize it.
“We saw the demand for more sites
as we tracked the number of people that
we couldn’t accommodate in a night.
In 2006 we added on and put in 40 RV
sites and the cabins and another bathhouse,” he said.
24 - December 2015
“Since we had this experience we
knew we needed to go bigger so we
widened our 20-foot-wide roads to 30
feet wide, put in the premium 80-footlong pull-through sites, the premium
back-in sites with the extra car park,
made our bathhouse bigger and
added space there for a laundry
room,” Crawford said. “That was very
successful for us but we still couldn’t
accommodate every demand, so in
located close to one of the bathhouses,
each equipped with a charcoal grill.
Because the health department rates
these cabins as rustic, they are more
affordable than the larger cabins that
are rented in West Yellowstone.
Grizzly RV is located on the edge of
town and facilities such as dining and
shopping are all within easy walking
distance. Grizzly RV is land-locked and
cannot expand, but that is true for
Alice Carroll (from left), Janet Breneman, Brenda Baily and Manager
Mark Crawford are part of Grizzly’s guest-service team.
2010 we added these last 30 sites and
an extra bathhouse.”
Grizzly RV now encompasses 23
acres that holds 222 RV sites, all with 50amp full hookups and cable TV. In addition there are a total of nine cabins.
The original three cabins were supplemented by six more cabins that feature a three-piece bath with shower,
sink and toilet. There are 14 tent sites
West Yellowstone as well. The town is
surrounded by U.S. Forest Service and
National Park Service lands, although
the town is in negotiations with the
forest service to acquire 60 acres of
land formerly used as the old airport.
“We’ve been very lucky,” Crawford
said. “It’s location, location, location.
West Yellowstone is a great town and
the town has grown to support the
tourists coming through.”
Crawford and the Povahs built a new
pavilion in the RV park this year to host
large family or RV groups. “We usually
limit the groups to our shoulder season,
which is May and mid-September to
October,” Crawford explained. “In the
peak of our season, which is June 5 to
just after Labor Day, that time period is
just so busy that it’s difficult to have a
group. Plus, most of the groups don’t
want to be here when it’s so busy, both
here and in Yellowstone National Park,
and would rather be here in the shoulder season, anyway.”
The park is well maintained with
hard-packed pea-gravel sites with concrete curbing, wide asphalt access roads
and concrete patio areas with picnic
tables. The lush, grassy park features a
spacious playground, complete with
tire swing, monkey bars and a slide, all
on a wood chip base to provide plenty
of room for children to expend some of
their pent-up energy. A large grassy area
is also present for games.
The park’s clubhouse holds the office,
camp store, game room, conference
center, laundry center and a restroom
with showers.
The camp store is well stocked with
gifts and clothing as well as the usual RV
and camp store inventory. Grizzly RV is
fortunate in that the parent company
owns Smith and Chandler and Firehole
Trading Company, two large gift shops
in West Yellowstone, so that their buyers
have access to a large selection of
merchandise at competitive pricing.
A small selection of groceries, such as
soda pop, ice, milk, Willcoxson’s ice
cream and snack foods is available but
with easy access to nearby grocery
stores, it isn’t necessary for Grizzly’s
store to stock anything more than the
basics.
Complimentary coffee and hot
chocolate is available every morning at
8 a.m. in the conference room. The
clubhouse’s restroom, as well as all of
Woodall’s Campground Management
Packed stone sites feature concrete patios and wide flared openings to afford easy entry to the site.
the restrooms in the park, is equipped
with two large stainless-steel kitchen
sinks on the outside of the buildings to
assist with dish washing chores.
Naturally, to operate an RV park of
this size and caliber takes some staff.
Chandler explained, “We hire seven
couples to work with us every season, so
that’s 14 work campers. We’ve had great
success with those people. They are
RVers, so they understand RVing. They
can be very helpful with people who ask
questions and may be new to RVing.
“We used to work our staff five days a
week,” he continued, “but they are older
people and that’s a little long for them
and they want more time to explore the
park and area. So we now work four
eight-hour days and they get three days
off. The couples work the same shift so
their lunch hours and days off match
up. That works well and they are great
employees.
“They are very dedicated. A lot of
them had big jobs at one time and now
their lifestyle has slowed down to a different pace and they enjoy working
here. We have one couple that’s here
that’s spending their 15th summer
working for us. We get a lot of them returning every year,” he pointed out. “We
have some five-year and eight-year veterans and those are great ones to have
because of the training they already
have. They also get to know our repeat
customers on a more personal basis,
which is a big part of our business.”
Grizzly RV is a member of the Campground Owners Association of Montana, the National Association of RV
Parks and Campgrounds, the West Yellowstone Chamber of Commerce as
well as the Jackson Hole Chamber of
Commerce.
Outside sinks are located on each bath facility
to assist with cookware cleanup.
WOODALLSCM.com
There are not a lot of options for
campgrounds down in Jackson Hole,
Crawford said. “We have a good reciprocal operation with the Virginian
Campgrounds down there. We send a
lot of referrals their way and they send a
lot up here. Also with The Ponderosa
Campground in Cody. A lot of people
are doing the grand tour and are looking
for a number of places to stay.“
In addition to the usual camping supplies, Grizzly RV’s camp store holds a wide selection of gifts.
negative or positive reviews and offer
our viewpoint on there.”
In addition to marketing, the Internet
has also caused a change in the reservation process. Reservations are taken for
the following year beginning Oct. 1.
That gives the park’s staff time to finish
up this year’s business and decide if any
rate adjustments are necessary for the
following season. In fact, most of the
Coffee and hot chocolate are served every morning at Grizzly RV.
Advertising has undergone a
change over the years. Advertising dollars used to be spent on large ads in
Trailer Life and other print publications, but now the Internet has taken
over, Crawford said. User reviews on
the Internet are a great marketing tool
for a campground such as Grizzly RV
that has a great reputation. TripAdvisor in particular has come on strong
recently. Crawford observed, “The
thing I like about TripAdvisor is that it
gives us the ability to respond to either
park’s reservations are now being taken
online in February, Crawford said.
“I think that social media and the
Internet correlate to our online reservations. When we first started we
weren’t doing any reservations in the
winter. It was only when we were
open. In the last five years now we’re
doing reservations through the winter
online. That has continued to take off
and we have a full-time person doing
that over the winter via email,” he said.
“And this winter we’re going to have
Grizzly RV’s two-story office serves as
the park’s welcome center for guests.
two ladies doing that to back each
other up due to so much volume. It’s
great to have that booking done ahead
of time, and to get that immediate
email confirmation back is important
to the people who need to plan their
trip because they know they now have
a reservation.”
Their biggest challenge for Grizzly
RV is the Wi-Fi issue. “This year we
bought our own system. We installed
our own new antennas, our own new
controllers. It’s all in-house so we are in
control of it,” Crawford said. “Our challenge up here as a destination park is
that we are 100 miles from the biggest
city, such as Idaho Falls or Bozeman.
Our system can gather all the data, but
for us to get the backbone to process all
of that is a choke point. Our local Internet provider has been using microwave
towers to jump down to Idaho Falls to
hit a hard line, and those jumps cause
a delay, which causes slowness and
dropping of connections. We wanted to
have a bit more control over our system
and this year we spent quite a bit of
money to build our system. Our Internet provider is now working on getting
fiberoptic in, which we hope will help
solve some of our issues — although
even with fiber, I’m not totally sure
we’re going to solve that issue. During
our peak we’ll have 250-plus people on
our system at one time so it’s a real
challenge.” —Mark Quasius WCM
Campground Overview
Name: Grizzly RV Park and Cabins
Address: 210 S. Electric Street,
West Yellowstone, MT 59758
Number of Sites: 222 RV sites (all
50-amp full-hookup with cable TV),
nine cabins, 14 tent sites
Physical description: 23-acre main
campground conveniently located
in West Yellowstone near local
businesses and service. Four
blocks from the west entrance
to Yellowstone National Park and
surrounded by forest.
Season: May through MidOctober. Peak season is June 5
through just after Labor Day.
Rates: Full-hookup sites from
$57.95 to $67.95. Tent sites are
$42.95. Cabins from $98.95 to
$145.00.
Website: www.grizzlyrv.com
Contact information: 406-646-4466,
camp@grizzlyrv.com
December 2015 - 25
KOA —from page 15
“It’s not about the big things. I think the
magic is in the little ‘wows,’ the moments of
‘wow.’ You put enough of those things together and they make a big difference.”
If you can get your staff to do those things
along with you, said Snow — who had a lot
of praise for KOA — “the outcome is intense
guest loyalty.”
“A rising star has the desire and shows it,
to improve the facilities and services that will
enhance guest satisfaction,” Sutherland
said. “Rising stars do not sit still. They’ve
proven their ability to not only plan, but then
implement those plans.”
Recipients have typically been in the KOA
system for three to five years, Sutherland
said, and that’s true of the Rademachers,
who bought the park in April 2011. Since then
KOA Chairman and CEO Jim Rogers (from left) presents the “Rising Star” award to Jamie and Chris
Rademacher of the Des Moines West KOA Holiday.
Cruise Inn —from page 13
end of things as RV sales are escalating at
the moment.
“First, Cruise Inn offers a set of brand
standards,” said Anderson. “This industry
has not done a great job — for those that are
flagged — of maintaining consistent brand
standards. That’s an underpinning of Cruise
Inn. You must hit minimum brand standards
so that when a consumer comes to a Cruise
Inn-branded park they know what they will
get. Now, there are some parks that exceed
those, but at a minimum you know you’re
going to get certain things. And that’s one
thing that we offer — is that the members all
know that they can feel comfortable referring
to another Cruise Inn and also being associated with Cruise Inn because of the standard
approach.
“The second thing we offer is distribution
to new demand channels,” he added. “Our
reservation system connects not only a booking engine on the park’s own website, but
also a booking engine on the Cruise Inn website and also rates and availability on all of the
online travel agents — Expedia, Travelocity,
Booking.com, Hotels.com, Trivago, Hotwire,
Expedia’s European websites and Expedia’s
Asian websites as well as Reserve America
— all done with a two-way interface so it’s
electronically communicated between our
reservation system and all those channels.
“So if you’re sitting in your park and you
change rates or availability, it changes those
rates and availability on those channels I just
mentioned.”
And in fact, Anderson said, those online
booking channels brought in $500,000 in
bookings in the first nine months of this year
for Cruise Inn members. A whopping 97% of
those bookings were from guests who’d
never before stayed in the parks and some
13% came in from international guests from
Europe and China.
Members — Cruise Inn deals in contractual memberships, not franchisees — also
voted in Daytona on two significant brand
matters. First of all, they overwhelmingly (85%
KOA President Pat Hittmeier (left) stands with Bill Olendorf, Jennifer Mason and Barb Olendorf as
Chairman and CEO Jim Rogers holds their Franchisee of the Year award.
Award-Winning
Campgrounds Honored
During the convention, KOA thanked a variety of its franchisees who marked milestones in the system this year, among them
10-year, 20-year, 30-year and 40-year parks.
Among them was Carol Soehnlen, who
with her husband, Leo, marked 40 years
owning the Canton/East Sparta KOA Holiday
in Ohio. She described much of the history of
their 128-acre campground before offering
advice to people new to the business: “You
need to be prepared for hard work and need
a lot of energy and to function with a lack
of sleep. Secondly you need to surround
yourself with good people to help you along
the way. Finally, you need to learn how to
eat a couple of meals a day standing up or
on the run.”
Meanwhile KOA’s 2016 Rising Star Award
went to Chris and Jamie Rademacher of the
Des Moines West KOA Holiday in Iowa.
Attendance this year was second only
to KOA’s 50th Anniversary convention.
26 - December 2015
they’ve improved their guest satisfaction
scores and have doubled the campground’s
income.
KOA’s top award, Franchisee of the Year,
went to Bill and Barb Olendorf and their
daughter, Jennifer Mason, as owners of the
Point South/Yemasse KOA Journey in
Yemasse, S.C.
“This is our 32nd year. It’s come a long
way,” Bill Olendorf said. The family’s philosophy is to make slow, consistent improvements to the campground, and Hittmeier
described them as “doing an exceptional job
of paying it forward to the brand.”
In addition to the top award winners, a
record number of KOA parks landed other
awards in Daytona Beach. In all, 145 parks
received the KOA President’s Award and 218
parks earned the KOA Founder’s awards.
“KOAs continue to raise the bar,” said
Sutherland. “It’s really driven by the guest
experience. They are our third-party review
system. Our metric is based on what the
camper is saying, not just what the home
office is saying.”
Rogers told WCM, “this is the result of a
14-year process of getting feedback from our
guests, of getting them to fill out an anonymous survey about their experience.
“KOA believes the camper guest should
be the ultimate judge in determining how
well each KOA and the total KOA system perform on services, facilities and meeting
camper expectations.” —Justin Leighty
WCM
in favor) voted to implement a “lantern” rating
system to help communicate to guests different amenity levels at Cruise Inn parks; secondly, members elected a four-member
marketing council to work hand-in-hand with
the corporate team to make key decisions
throughout the year. Elected by their peers to
two-year terms were Stacy Crossley, Mill
Creek Ranch Resort, Canton, Texas; Mari
Garland, Junction West RV Park, Grand
Junction, Col.; Angela Law, All About Relaxing
RV Park, Theodore, Ala.; and Avery Downs,
Highway West Vacations, Irvine, Calif.
On the final day, Cruise Inn recognized
member parks with awards for going “above
and beyond the call of duty” in 2015, including:
• Best Promoter of America’s Next Top
Pet Promotion: Mill Creek Ranch Resort
• Recruiter of the Year: Walnut Acres
Campground, Monticello, Iowa
• Best Cruise Inn Branding: All About
Relaxing RV Park
On hand for the conference were campground sector veterans Linda Profaizer and
Kathy Palmeri, both of whom currently serve
as directors of business development for
Cruise Inn. Also present were four new
staffers who are now part of the member-service team, including Technology & Training
Manager Diana Spezman, Operations
and Service Manager Marshall Spezman,
Member Care Coordinator Kimberly Beaule
and Third-Party Distribution Specialist Leila
Amorim.
Moreover, outdoor accommodation
specialist Pitchup.com, which enables
users to search, review and book more
than 1,500 campgrounds and RV parks
throughout Europe, announced it was entering the U.S. market during November’s
ARVC conference and that it had reached
an agreement to make Cruise Inn RV Parks
its U.S. launch partner as its first American
chain. One of the largest European online
campground booking agents, Pitchup.com
now offers locations in 18 countries worldwide, and already includes 60 European
chains among its clientele. —Sherman
Goldenberg WCM
CLASSIFIEDS
Classified Advertising Rates are $1 per word, minimum $15 per ad. Payment
must accompany order. Closing date is the first of the month preceding
month of publication. Published monthly. Make remittance payable to
Woodall’s Campground Management, 2901 E. Bristol St., Ste. B, Elkhart, IN 46514
HELP WANTED
CAMPGROUND MANAGERS
Travel Resorts of America is expanding and is seeking both experienced and potential managers to join our professional management team as operations managers or managers in
training. For more information about current and future openings, please contact Robert
Bouse at rbouse@travelresorts.com. “Have Fun, Make Money” with an industry leader!
ADVERTISERS’ INDEX
Advertiser
Page #
Advertiser
Page #
Airwave Adventurers Inc...............................22
Keystone Kabins ..............................................13
Astra Campground Manager ...........................7
Mini-Golf Inc. .....................................................8
B & B Electrical ...............................................10
Mutt Mitt ...........................................................13
Bookyoursite.com .............................................8
Pelland Advertising ........................................12
Campground Investment Opport. ...................27
Phelps Honey Wagon .....................................22
CheckBox Systems .........................................13
RainDeck...........................................................11
Classified Ads ..................................................26
Southeast Publications ..................................23
Cruise Inn............................................................9
TengoInternet .....................................................2
Dogipot ..............................................................22
Tower Company ...............................................20
Freestyle Slides ...............................................19
Utility Supply Group Inc. .........................5 & 28
Frosty’s........................................................8 & 28
Workamper News ...........................................28
Hialeah Meter ....................................................2
YES – Your Electrical Solutions....................21
Kampgrounds of America/KOA ..19,20,21 & 23
Woodall’s Campground Management
CAMPGROUND INVESTMENT OPPORTUNITIES
Campground Brokers, we
have a 30-year proven track
record of selling parks!
•
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We know the campground industry.
We help educate buyers to this industry.
We meet the buyer to remove contingencies.
We personally attend every closing.
We are available to help – before, during, and even years
after the sale!
• We promise to always tell you the truth…even if it hurts!
We would like the opportunity to help you in the same way; contact
us at 800-648-1624 or email to: info@campgroundbrokers.com
“Specializing in RV PARKS and
CAMPGROUNDS FOR SALE”
Over 28 Years Experience
www.rvparksforsale.com
About SOLD Out, NEED Listings
612 Sidney Baker St. • Kerrville, Texas 78028
Phone: 830-896-5050 • Fax: 830-896-5052
MICHIGAN CAMPGROUNDS FOR SALE
SEVERAL CAMPGROUNDS AVAILABLE
7th Ranch and RV Park
Including in North Central, South
East and West Michigan Regions
BRIGGS REALTY
www.briggsrealtyonline.com
616-942-1071
PARK BROKERAGE INC.
WANTED!
Ocean & Riverfront MH, RV, + Motel Resort
Smith River, CA (on CA/Oregon border)
RV parks with water feature
(lake, river, ocean), or near major
attraction. Prefer 200+ sites with
high number of seasonal residents,
but will consider smaller parks
(with or without water feature), if
have high seasonal occupancy in
desirable location near attractions.
Family and/or retirement. Rural
or city location. We will decide
quickly and pay all cash or
structure sale to meet your needs.
We are experienced RV park
owners and assure confidentiality.
Brokers welcome.
Please call or email us today:
136 MH, 288 RV, 50 Motel, 2 Story Restaurant
48 Acres on the Pacific Ocean & Smith River
$7,500,000, Upside & Development Acreage
Pine Flat Lake RV Park, Sierra
NV Foothills Near Fresno, CA
200 RV Sites with All Year Round, Permanents
Very Popular Water Skiing & Fishing Lake
Low Rents, Seller Financing at 5%,
$3,000,000
Giant Redwoods RV Park & Campground,
Humboldt County Redwoods State Park
53 RV & 24 Tent Sites on the Eel River on the
Avenue of the Giants Highway
Newly Renovated, Low Rates, Upside
$1,625,000, 8.9% Cap Rate, 17% Cash Flow
John Grant/Park Brokerage Inc.
11510 Caminito Garcia, San Diego, CA 92131
john.grant@earthlink.net
800-987-3363 • Fax 858-530-2368
www.parkbrokerage.com
Phone: 518-725-2003
Email: usresorts@outlook.com
For Sale By Owner
60 SITE CAMPGROUND
Rated 4 Stars by Woodalls
All Pull-Thru Sites
Bath House with Showers
Laundromat
Beautifully Landscaped
31 Unit Mini Storage Rental
114 ACRE FARM
(Sold with campground or separately)
8,000 Sq Ft STEEL BUILDING
2 Miles East of I-55
Sikeston, Missouri
Serious Inquiries Call
Alex at 573-472-1339
Stunning Vermont Campground for Sale!
Beautiful Vermont campground in a tourist
location. 20 acres with 90 total campsites,
1/3 seasonal to bring in winter income. 20,
30, 50 amp electric, water, sewer, back-in and
pull thru RV sites. Large recreation hall, bath
house, game room and laundry. Heated pool,
swimming pond, playground, camp store &
propane fill station. 2 bedroom, 2 bath home
with basement, attached garage and shed.
Great location off of the interstate for easy
access. $850k, no owner financing available.
Email campgroundforsale@aol.com for details.
TO PLACE YOUR
AD IN THIS
SPECIAL SECTION:
WOODALLSCM.com
Adjacent to the 3rd largest tourist
attraction in Montana, located next
to I-90, and nestled in the middle
of the Big Horn and Little Horn
River Valley, this 625-acre property
is a gentleman ranch, home,
campground, and activity center
full of Montana history, tradition,
lifestyle, and excitement. Spacious
and friendly, this property has
been built and maintained to top
standards and awaits the second
owner to continue in the tradition
of hospitality and convenience.
Offered at $1,900,000
Contact Dan Kern, Broker
Big Horn Real Estate
406-696-4676
Campgrounds/RV Parks
ME - NH - VT - NY
Don Dunton – one of America’s most
experienced Campground/RV Park Brokers
………………………………………………
This month’s featured listings:
Maine Geological Wonder Tours, Campground,
Gift Shop, Museum, House, More. Most popular
ocean-tourist town in state. Reduced.
Now Only $725,000!
Campground/Canoe Livery. 100 sites, 175
Canoes/Kayaks, Quality Park, Store, Residence.
1,000' of New England’s most recreational River.
Now $1,150,000
NH - 68 sites, Pool, Pond, Residence, Major
Tourist Highway, More. $549,000
ME - 100 Sites, 2 Houses (1gutted), Pool, Large Office/
store/rec rooms. More, Pretty Park $775,000
………………………………………………
I have several large parks to $4,100,000.
(Qualified Buyers, only - please.)
Contact Don for these and other listings.
Beverly Gardner & Associates
574-266-7980 • Fax: 574-266-7984
www.BuyaCampground.com
Don @BuyaCampground.com
akollat@g-gmediagroup.com
wthorne@g-gmediagroup.com
603-755-3944
December 2015 - 27
CALENDAR OF EVENTS
DECEMBER
FEBRUARY
1-3: Recreation Vehicle
Industry Association
National RV
Trade Show
Kentucky Exposition Center
Louisville, Ken.
Contact: www.RVIAshow.org
23: Kansas Association of RV Parks &
Campgrounds Membership Meeting
Four Seasons RV Acres, Abilene, Kan.
Contact: campkansas@ksrvparks.com
JANUARY 2016
31-Feb. 2: Carolinas Association
of RV Parks and Campgrounds
Conference and Expo
Beach Cove Resort and
Conference Center
North Myrtle Beach, S.C.
Contact: Dana Gabriel,
803-568-8892,
carvcmgmt@outlook.com
MARCH
4-5: Ohio Campground Owners
Association Spring Conference
& Trade Show
Embassy Suites, Columbus Airport
Columbus, Ohio
Contact: 877-787-7748
17-19: Northeast Conference on
Camping
Radisson Hotel Nashua
Nashua, N.H.
Contact: 860-684-6389 WCM
LSI —from page 19
appreciate it. The biggest thing with us,
our niche, is that we build our cabins
with real logs, and you have to see it and
touch it to appreciate it.”
For the first time, Dan Smucker,
Likewise, Tim Canida and his wife,
manager of Keystone Kabins, brought
Jennifer, were entertaining park owners
one of his Denver, Pa.-based company’s
in front of their park model cabin. After
park model cabins to the symposium.
having been with a different cabin man“Before all we had was a booth with
ufacturer for several years, Tim Canida
pictures of the cabin. People were saystruck out on his own this year with
ing, ‘We aren’t going to buy unless
Alabama Custom Cabins, and he was
we are able to see it,’ and that’s totally
attracting a lot of attention with a
understandable,” Smucker said. “Just
bunkhouse model he
brought to the show.
“We just built a really strong cabin. We
build it just like a
stick-built house.”
Canida said. “It’s got
all of the amenities
you need — just like
an RV, and that’s why
what it’s listed as one.
We put a front porch
on them and make
them as big as we
can. We make them
Keystone Kabins’ Dan Smucker brought a park
feel homey and open
model to the LSI Symposium for the first time.
them up. You can
bring your whole
family and enjoy the weekend and then
pictures or going to our website and our
come back again so our customers can
Facebook page doesn’t justify these cabearn that repeat business.” —Rick
ins. You have to walk in one and experiKessler WCM
ence everything firsthand in order to
Insites —from page 11
a bit. Oglebay and the national school
has been somewhat successful in
building that soul and warmth. And
the 20 Groups, I think, have had similar success. It can be done. How do you
take 700 people in Daytona for three
days and turn them into a family?
There’s lots of young leadership
moving up the ranks. I hope they can
figure out how to make the association
have a deeper meaning for its members. Strong associations build strong
relationships. That’s honestly one of
the secrets of success of the state associations. Can ARVC do the same?
It’s time for ARVC to figure out how
to personalize the association, give
it heart and soul and not just music
licenses and washing machine
discounts.
I hope there might be a few useful
thoughts in all of this.
Have a great Christmas, Hanuakah,
WOODALLSCM.com
Kwanza or whatever, and a Happy
New Year. And don’t worry about the
Starbucks red cups. Not a big deal.
David Gorin is the former president of ARVC, former executive director of the Virginia Campground
Association and is the principal of
David Gorin Associates LLC. You may
contact him at david@davidgorin
associates.com. WCM
Manufacturers of Quality Recreation FUNniture
www.ParkEquipment.com
1-800-376-7897
2061 Sulphur Springs Rd
Morristown, TN 37813
December 2015 - 28