2016 VS Guiding Principles

Transcription

2016 VS Guiding Principles
VICTORIA’S SECRET
2016 GUIDING PRINCIPLES
November 12, 2015
2016 VS Guiding Principles
11.12.15
Photos
Storefront
Grand Hall
VSL 1
VSL 2
Bra Salon
Beauty
Cashwrap
Fitting Room Alcoves
Fitting Rooms
PAGE 2
2016 VS Guiding Principles
11.12.15
Plan Layouts
2016 VSL Guiding Principles:
EV-B
EV-B
G
BEAUTY
G
B. Black high gloss cues luxury; more intimate scale of Grand Hall
with lowered ceiling, suggestion of residential feel. Lighting
techniques creating the impression of a more intimate, moody
atmosphere
G
EV-A
EV-A
POWDER
ROOM
A. Ribbon glass storefront with black gloss profiles
POWDER
ROOM
H
CASHWRAP
CASHWRAP
An Evolution of Design Principles, focusing on emotional impact of the
customer experience, and supporting brand equities:
BEAUTY
C. Flexible architecture throughout VSL with room coloration
concepts allowing speed of evolution and current thinking
G
BRA SALON
C
H
BRA SALON
EV-A
EV-A
C
E. Decorative Layer: Thoughtful consideration of fabrics, furniture,
and decorative lighting to incorporate brand equities of stripes
and hot pink
VSL 2
VSL 2
VSL 2
C
GRAND HALL
D
F. Image Gallery merging larger images and decorative frames to
highlight the supermodel with beautiful quality images
C
G
G
VSL 1
VSL 1
VSL 1
B
C
E
C
E
D. Special feast and parsons tables with neutral workhorse
fixtures throughout VSL rooms
G. Video progression/focals of Supermodel and Fashion Show images
H. Fitting Room Alcove as a destination with smaller go-back area
tucked away; improved layout for customer experience vs.
operational
A
A
Spring 2016: Grand Hall - Pkg 1
Spring 2016: VSL 1 (No Grand Hall) - Pkg 2
PAGE 3
2016 VS Guiding Principles
11.12.15
Template Plans
CASHWRAP
BEAUTY
CASHWRAP
CASHWRAP
BEAUTY
BEAUTY
EV-A
BRA SALON
BRA SALON
EV-A
EV-A
BRA SALON
VSL 2
VSL 2
VSL 2
Small Plan Template
7,128 Sq. Ft.
VSL 1
VSL 1
VSL 1
Medium Plan Template
8,708 Sq. Ft.
Large Plan Template
10,275 Sq. Ft.
PAGE 4
2016 VS Guiding Principles
11.12.15
Wall Finish Coloration Plan: Package 1
Grand Hall
Transition - Bra Salon
P-74
WC-113
Base/Trim
Black High Gloss Luster Paint
*Prefinished
WC-87
Walls
Black Ernani (Gloss)
VSL 1
P-74
Base/Trim/Fin
Black High Gloss Luster Paint
*Prefinished
WC-70
Walls
Air de Paris
WC-55
Cabinet Back
Pink Cherub on Silver Base
VSL 2
P-74
Base/Trim/Fin
Black High Gloss Luster Paint
*Prefinished
Side Walls Only
Hot Pink Leopard (Printed)
Beauty
P-74
Base/Trim
Black High Gloss Luster Paint
*Prefinished
WC-87
Walls
Black Ernani (Gloss)
WC-94
Cabinet Back & Sides
Tonga Black
*Prefinished
Cashwrap/Backwrap
P-74
Base/Trim
Black High Gloss Luster Paint
*Prefinished
WC-87
Walls
Black Ernani (Gloss)
WC-82
WC-109
WC-99
WC-113
Walls
5 1/4” Hot Pink Stripe (Printed)
Primary Backwrap Wall Only (Not Side Wall)
Hot Pink Tonal and Silver
Stripe on Pink Shimmer (Printed)
EV-A
VSL 2
Cabinet Back
20% Peony on Mystical
VSL 1
Bra Salon
Vestibules A & B
P-76
Base/Trim/Fin
White Blush Satin Paint
*Prefinished
WC-92
BEAUTY
Walls
5 1/4” Silver & White Stripe
on Mystical (Printed)
GRAND HALL
BRA SALON
WC-100
Cabinet Back
40% Springtime Bloom
on Mystical
EV-A
CASHWRAP
POWDER ROOM
EV-A
VSL 1
Base/Trim
Black High Gloss Luster Paint
*Prefinished
WC-98
Walls: EV-A (VSL)
Mica Divan
WC-87
Walls: EV-B (Beauty)
Black Ernani (Gloss)
P-74
P-74
WC-86
WC-94
Base/Trim
Black High Gloss Luster Paint
*Prefinished
VSL 2
P-74
Powder Room
Transitions
EV-B
Secondary Backwrap Wall Only (Not Side Wall)
Hot Pink Leopard (Printed)
Walls/Ceilings
High Gloss Black Luster Panels
*Prefinished (48” x 120”)
Base/Trim
Black High Gloss Luster Paint
*Prefinished
Walls: Top Panel
Tonga Black
WC-87
Walls: Bottom Panel
Black Ernani (Gloss)
PAGE 5
2016 VS Guiding Principles
11.12.15
Wall Finish Coloration Plan: Package 2
VSL 1
Beauty
P-74
P-74
WC-105
WC-105
WC-55
WC-94
Base/Trim/Fin
Black High Gloss Luster Paint
*Prefinished
Walls
Leizu Silk Embossed Black
Cabinet Back
Pink Cherub on Silver Base
VSL 2
Base/Trim/Fin
Black High Gloss Luster Paint
*Prefinished
WC-109
P-76
Base/Trim/Fin
White Blush Satin Paint
*Prefinished
WC-92
Walls
5 1/4” Silver & White Stripe on Mystical
(Printed)
WC-100
BEAUTY
BRA SALON
VSL 2
Cabinet Back
40% Springtime Bloom on Mystical
VSL 1
Base/Trim
Black High Gloss Luster Paint
*Prefinished
WC-99
Bra Salon
POWDER
ROOM
P-74
WC-105
Cabinet Back
20% Peony on Mystical
EV-B
Cabinet Back & Sides
Tonga Black
*Prefinished
WC-82
Walls
5 1/4” Hot Pink Stripe (Printed)
CASHWRAP
Walls
Leizu Silk Embossed Black
Cashwrap/Backwrap
P-74
EV-A
Base/Trim
Black High Gloss Luster Paint
*Prefinished
Walls
Leizu Silk Embossed Black
Primary Backwrap Wall Only (Not Side Wall)
Hot Pink Tonal and Silver
Stripe on Pink Shimmer (Printed)
Vestibules A & B
P-74
Base/Trim
Black High Gloss Luster Paint
*Prefinished
WC-98
Walls: EV-A (VSL)
Mica Divan
WC-105
Walls: EV-B (Beauty)
Leizu Silk Embossed Black
Powder Room
Transitions
P-74
P-74
WC-105
WC-94
Base/Trim
Black High Gloss Luster Paint
*Prefinished
Walls/Ceiling
Leizu Silk Embossed Black
Transition - Bra Salon
WC-113
Base/Trim
Black High Gloss Luster Paint
*Prefinished
Walls: Top Panel
Tonga Black
WC-87
Walls: Bottom Panel
Black Ernani (Gloss)
Side Walls Only
Hot Pink Leopard (Printed)
PAGE 6
2016 VS Guiding Principles
11.12.15
Wall Finish Coloration Plan Examples
Tysons Corner Center, Tysons Corner VA
Powell Street, San Francisco CA
St. Catherine Street, Montreal QC
PAGE 7
2016 VS Guiding Principles
11.12.15
Wall Finish Coloration Plan Examples
Victoria’s Secret: 3rd Street Promenade
February 05, 2014
WALLCOVERING & PAINT KEY PLAN OPTION 1
OPTION 2
Finishes
WC-529C (Bra Salon : Cabinet Back/Sides)
40% Peony on Ernani Ivory
BLACK GLOSS TRIM & CROWN
WALLS: TONGA BLACK
AROUND WALL: MATT BLACK
CAB: PINK CHERRUB ON SILVER
WC-38 (Beauty)
Black Cherry stained veneer
BLACK GLOSS TRIM & SILVER LEAF CROWN
WC-551C (VSL-3)
Hand Painted Aluminum Stripe on
Ernani Ivory
WALLS: PINK STIPE
AROUND WALL: WHITE BLUSH
CAB: 40% PEONY ON ERNANI
TRANSITIONS: KOMODO PANTHERA
BEAUTY & TRASITIONS: BLACK GLOSS
VESTIBULES: MICA
WC-501c (VSL 2, FR)
Hand Painted Glazed Hot Pink Stripe
VSL1
VSL2
other
PLAN
VS BROUGHTON STREET __ FINISHES STUDY
08.31.15
WC-70 (VSL 1)
Air de Paris Flocked W.C.
P-37 (Beauty : Cabinet Back/Sides
Touch of Pink Paint
WC-94C (VSL 1 : Cabinet Back/Sides)
Pink Cherub on J&V
WC-528C (VSL 2&3 : Cabinet Back/Sides)
20% Springtime Bloom on Ernani Ivory
WC-62 (Back wrap)
B&W Stripe Flocked W.C.
WC-81 (Powder Room)
Black Cherry on Silver W.C.
WC-69 (FR + Hosiery)
Silver Leopard W.C.
WC-73 (Powder Room)
Black Cherry on Embossed Silk W.C.
WC-550C
Peony on Ernani TBD
P-43 (FR-Trim)
Peony Paint
WC-63 (FR)
Black + White Flora Flocked W.C.
P-35 (VSL 1,2,3, Beauty & FR Trim)
Black Cherry Stain
P-501c (Bra Salon-Trim)
White Blush Paint
P-58 (FR-Trim)
Black Cherry Paint
WC-67 (Cashwrap & FR)
Anna French Eglantine Flower
(Flocked) W.C.
WC-504C
Wallmica Divan
WC-68 (FR)
Ernani Schiaparelli W.C.
WC-552C
Malachite Beige W.C.
2
1
3rd Street Promenade, Santa Monica CA
Broughton St., Savannah GA
Miracle Mile, Las Vegas NV
PAGE 8
2016 VS Guiding Principles
11.12.15
Finishes
Bra Salon Room Concepts
P-76
Base/Trim/Fin
White Blush Satin Paint
*Prefinished
P-77 (Alternate Trim Finish)
Base/Trim/Fin
Peony High Gloss Paint
*Prefinished
WC-92
Walls
5 1/4” Silver & White Stripe
on Mystical (Printed)
WC-100
WC-99 (Focal Only)
P-61
P-37 (Focal Only)
Cabinet Back
40% Springtime Bloom on Mystical
Inside Cabinet Ceiling
Pink Cherub Eggshell Paint
Cabinet Back
20% Springtime Bloom
on Mystical
Inside Cabinet Ceiling
Touch of Pink Eggshell Paint
Bra Salon Cabinets - Silver and White Stripe wallcovering concept
** Include decorative wall sconce lighting (W9A)
P-76
Base/Trim/Fin
White Blush Satin Paint
*Prefinished
P-78 (Alternate Trim Finish)
Crown & Applied Trim
Silver Paint TBD
*Prefinished
WC-98
Walls
Mica Divan
WC-100
Cabinet Back
40% Springtime Bloom on Mystical
P-61
Inside Cabinet Ceiling
Pink Cherub Eggshell Paint
WC-99 (Focal Only)
Cabinet Back
20% Springtime Bloom
on Mystical
P-37 (Focal Only)
Inside Cabinet Ceiling
Touch of Pink Eggshell Paint
Bra Salon Cabinets -Silver with White trim concept
** Include decorative wall sconce lighting (W9A)
P-76
Base/Trim/Fin
White Blush Satin Paint
*Prefinished
WC-111
Walls
100% Peony on Ernani
WC-99
Cabinet Back
20% Springtime Bloom
on Mystical
P-37
Inside Cabinet Ceiling
Touch of Pink Eggshell Paint
Bra Salon Cabinets - Peony with White trim concept
** Include decorative wall sconce lighting (W9)
PAGE 9
2016 VS Guiding Principles
11.12.15
Fixture Layout Plan - Package 1
End Cap Drawer
Capacity Table
Tapered Leg Parsons Tables
ECD-V09-MBS
RTR-V04-BL
CT-V03-MBS
PT-T-V01-BHG
PTBD-V08-MBS: PT Bunk
PTB-V01-MBS: PT Buddy
NB-XX-V02: Nesting Bench
Costumer
H-RACK
CR-V03-PC
HR-V04-PC
Square Leg Parsons Tables
PTL-T-V01-BHG: Large
NB-XX-V02: Nesting Bench
PTBD-V08-MBS: PT Bunk
PTB-V01-MBS: PT Buddy
* Small Parson’s Table TBD
PTS-T-V01-BHG
PTDBS-V01-MBS
PT-SQ-V01-BHG
PT-SQ-V01-HPG
PTBD-V08-MBS: PT Bunk
PTB-V01-MBS: PT Buddy
NB-XX-V02: Nesting Bench
PTL-SQ-V01-BHG: Large
NB-XX-V02: Nesting Bench
PTBD-V08-MBS: PT Bunk
PTB-V01-MBS: PT Buddy
* Small Parson’s Table TBD
PTS-SQ-V01-BHG
PTDBS-V01-MBS
Feast Tables: Grand Hall/Entry VSL 1 - Shorter Height
G.H. Secondary/VSL 2
RFL-S-V03-BHG: Large
RFUB-01-V01: Nabucco
RFDB-S-V03-MBS: Bunk
RFM-V03-BHG: Medium
RFDB-V03-MBS: Bunk
RFM-S-V03-BHG: Medium
RFUB-01-V01: Nabucco
RFDB-S-V03-MBS: Bunk
Feast Tables: Bra Salon - Shorter Height
RFL-S-V03-HPG: Large
RFUB-04-V01: Leopold
Sorbet
RFDB-S-V03-MBS: Bunk
RFM-S-V03-HPG: Medium
RFUB-04-V01: Leopold
Sorbet
RFDB-S-V03-MBS: Bunk
Drawerbases
VSL 2
VSL 1
BRA SALON
DB-V08-BHG
DB-V08-HPG
Drawer Bar
Drawer Bar: Small
DRB-V09-MBS
DRBS-V09-MBS
Large Panty Bar
Mini Bar
PBL-V09-MBS
MB-V01-MBS
** Mini bar usage TBD
DB-V08-WB
GRAND HALL
BEAUTY
VSL 2
CASHWRAP
VSL 1
PAGE 10
2016 VS Guiding Principles
11.12.15
Fixture Layout Plan - Package 2
End Cap Drawer
Capacity Table
Tapered Leg Parsons Tables
ECD-V09-MBS
RTR-V04-BL
CT-V03-MBS
PT-T-V01-BHG
PTBD-V08-MBS: PT Bunk
PTB-V01-MBS: PT Buddy
NB-XX-V02: Nesting Bench
Costumer
H-RACK
CR-V03-PC
HR-V04-PC
Square Leg Parsons Tables
PTL-T-V01-BHG: Large
NB-XX-V02: Nesting Bench
PTBD-V08-MBS: PT Bunk
PTB-V01-MBS: PT Buddy
* Small Parson’s Table TBD
PTS-T-V01-BHG
PTDBS-V01-MBS
PT-SQ-V01-BHG
PT-SQ-V01-HPG
PTBD-V08-MBS: PT Bunk
PTB-V01-MBS: PT Buddy
NB-XX-V02: Nesting Bench
* Small Parson’s Table TBD
PTS-SQ-V01-BHG
PTDBS-V01-MBS
PTL-SQ-V01-BHG: Large
NB-XX-V02: Nesting Bench
PTBD-V08-MBS: PT Bunk
PTB-V01-MBS: PT Buddy
Feast Tables: Grand Hall/Entry VSL 1 - Shorter Height
G.H. Secondary/VSL 2
RFL-S-V03-BHG: Large
RFUB-01-V01: Nabucco
RFDB-S-V03-MBS: Bunk
RFM-V03-BHG: Medium
RFDB-V03-MBS: Bunk
RFM-S-V03-BHG: Medium
RFUB-01-V01: Nabucco
RFDB-S-V03-MBS: Bunk
Feast Tables: Bra Salon - Shorter Height
RFL-S-V03-HPG: Large
RFUB-04-V01: Leopold
Sorbet
RFDB-S-V03-MBS: Bunk
RFM-S-V03-HPG: Medium
RFUB-04-V01: Leopold
Sorbet
RFDB-S-V03-MBS: Bunk
Drawerbases
CASHWRAP
DB-V08-BHG
BRA SALON
VSL 2
DB-V08-HPG
Drawer Bar
Drawer Bar: Small
DRB-V09-MBS
DRBS-V09-MBS
Large Panty Bar
Mini Bar
PBL-V09-MBS
MB-V01-MBS
** Mini bar usage TBD
DB-V08-WB
VSL 1
BEAUTY
PAGE 11
2016 VS Guiding Principles
11.12.15
VSL Fixture Line Up
LARGE ROUND FEAST (Also Medium Size) ENTRY TABLE
LARGE ROUND FEAST TABLE (Also Medium Size)
- COMPONENTS: 8 Double-wide table trays or 16 Single table trays
Ottomans at front
- COMPONENTS: 8 Double-wide table trays or 16 Single table trays
4 Bunk trays
Ottomans or drawers
- FUNCTION: Primarily supports Bra Launch
- CAPACITY: Bras: 320 UNITS
Panties: N/A
- FUNCTION: Supports Bra and/or Panty categories
- CAPACITY: Bras: 465 - 608 UNITS
Panties: N/A
MEDIUM ROUND FEAST TABLE (1 PER STORE)
(Interchangeable w/ Parsons)
- FUNCTION: Primarily supports Panty or Swim categories
- COMPONENTS:
8 Table-top trays
8 Bunk trays
1 Medium peg riser (optional)
Drawer bunks
- CAPACITY: Bras: 448 - 736 UNITS
Panties (w/ peg riser): 1696 - 2848 UNITS
Swim (w/ peg riser): 668 - 920 UNITS
TAPERED LEG PARSONS TABLE (Also Large Size) WITH BUNKS AND BUDDY
TAPERED LEG PARSONS TABLE (Also Large Size) WITH X BENCHES
- COMPONENTS: Min. 5 Table trays / Max. 10 table trays
8 Bunk trays
- COMPONENTS: Min. 5 Table trays / Max. 10 Table trays
4 Bunk trays
- CAPACITY: Bras: 224 - 408 UNITS
Panties: 810 - 900 UNITS (1 row per drawer)
2250 - 2340 UNITS (3 rows per drawer)
- CAPACITY (Buddy): Bras: 117 UNITS
Panties: 180 UNITS
- CAPACITY: Bras: 128 - 236 UNITS
Panties: 540 - 630 UNITS
Sleep: 321 - 544 UNITS (bottoms)
384 - 640 UNITS (tops)
- FUNCTION: Primarily supports Bra categories and Match-back Panty
- FUNCTION: Primarily supports Bra categories or Apparel/Sleep
SQUARE LEG PARSONS TABLE (Also Large Size) WITH BUNKS AND BUDDY
(2 sizes of Parsons table)
- FUNCTION: Primarily supports Bra Launch and Match-back Panty
Long Parsons better supports Apparel
- COMPONENTS: Min. 5 Table trays / Max. 10 table trays
8 Bunk trays
- CAPACITY: Bras: 224 - 408 UNITS
Panties: 810 - 900 UNITS (1 row per drawer)
2250 - 2340 UNITS (3 rows per drawer)
- CAPACITY (Buddy): Bras: 117 UNITS
Panties: 180 UNITS
PAGE 12
2016 VS Guiding Principles
11.12.15
VSL Fixture Line Up
PANTY BAR (1 PER STORE)
DRAWER BAR (Also Small Size)
- COMPONENTS: 14 trays
- COMPONENTS: 10 trays
- FUNCTION: Supports Cotton Panty categories
- FUNCTION: Supports Bra or Panty categories
- CAPACITY: Panties: 3,648 -10,112 UNITS
- CAPACITY: Bras: 320 - 520 UNITS
Panties: 1,3380 - 3,780 UNITS
CAPACITY TABLE (TYPICALLY 2 PER STORE)
END CAP WITH RTR
MINI BAR (TEST)
- COMPONENTS: N/A
- COMPONENTS: N/A
- COMPONENTS: Topper TBD
- CAPACITY:
- CAPACITY: Bras: 204 - 228 UNITS (1 row per drawer)
156 - 225 UNITS (2 rows per drawer)
Panties: 780 - 1,356 UNITS
Swim: 212 - 228 UNITS
- CAPACITY: Bras: 444 UNITS
- FUNCTION: Primarily supports Apparel, Sport and Swim categories
Bras: 108 - 186 UNITS
Tops: 260 - 520 UNITS
Swim: 220 - 300 UNITS
Sleep: 96 - 160 UNITS (bottoms)
152 - 280 UNITS (tops)
- FUNCTION: Supports Panty categories
- FUNCTION: TBD
- May Replace some Endcap RTRs.
PAGE 13
2016 VS Guiding Principles
11.12.15
Decorative Layer
Sales Floor Mirrors
SFM5-V1
2’-4”W x 6’-6”H
SFM7-V1
2’-4”W x 3’-7”H
Sales Floor Bench (Souffle)
Curved Ottoman
Drum Shade - Grand Hall
SFB-04-V01: Leopold Sorbet SFB-03-V01: Varese Fuscia
Bra Salon
VSL1 & VSL2
Bra Salon (if Leopold Sorbet
Ottoman is used on the
feast table)
RFUB-04-V01: Leopold Sorbet
RFUB-01-V01: Nabucco
Pkg. 1 / Pkg. 2 (Gyp. Ceiling): P1
Pendant style drum shade with burgundy tonal ribbons
and chandelier
Bottom of shade at 8’-0” AFF
Bra Salon Wall Sconce
Drum Shade - VSL 1
W9A
Silver & White
Room or All
Silver Room
W9
Hot Pink
Room
Pkg. 1 / Pkg. 2 (Gyp. Ceiling): DSP48-V01-BRG
Pendant style drum shade with burgundy tonal ribbons
and ceiling mounted black adjustable down lights
Bottom of shade at 8’-0” AFF
Non-Concierge Concierge
Cashwrap
Cashwrap
Wall Sconce
Lamp
Pkg. 2 (C Mall Only - ACT Ceiling): DSSM48-P2-V04-BRG
Drum shade surface mounted to ceiling with burgundy
tonal ribbons and black track lights
Bottom of shade at 8’-0” AFF
Drum Shade - Bra Salon
P5
Vignettes
WQ
Vignette Light
X-Benches
Pkg. 1 / Pkg. 2 (Gyp. Ceiling): DSP45-V01-HP
Pendant style drum shade with hot pink tonal ribbons
and ceiling mounted white adjustable down lights
Bottom of shade at 7’-9” AFF
VIG4-V01
PN4
VIG1-V01
PN3
http://www.rejuvenation.com/catalog/products/small-cut-crystal-table-lamp/items/a7385/print?snip_url=... 10/13/2015
NB-09-V02: Varese Fuscia
Bra Salon: Opt 1
NB-10-V02: Leopold Sorbet
Bra Salon: Opt 2
NB-08-V02: Lucca Cyclamen
VSL2/secondary GH
NB-07-V02: Nabucco
GH/VSL1
Pkg. 2 (C Mall Only - ACT Ceiling): DSSM42-P2-V04-HP
Drum shade surface mounted to ceiling with hot pink
tonal ribbons and white track lights
Bottom of shade at 8’-0” AFF
PAGE 14
August 11, 2015
2016 VS Guiding Principles
11.12.15
Fragrance Gallery/Video Progression Line-Up
21.19.O.2831.V
40.40.O.2215
40.32.O.2816
64"
64"
3.29.O.6215
TR #8 L
TRANSITION #8
Beauty
Transition
Framed Image
VSL 1 to 2 and
Beauty
Transition
Lightbox
Transition Fragrance Gallery
Cashwrap Video Wall: VW-46-3X3-V04
TR #8 R
Cashwrap Video Wall: VW-46-4X3-V04
Grand Hall Video
Beauty Video Wall: VW-55-4X3-V04 (shown)
VW-46-4X3-V04
Grand Hall Niched Video
Beauty Video Wall: VW-55-3X3-V04 (shown)
VW-46-3X3-V04
Bra Salon Video Wall: VW-55-3X3-V04
VW-55-4X3-V04
VW-46-3X3-V04
VW-46-4X3-V04
PAGE 15
2016 VS Guiding Principles
11.12.15
Cashwrap Layout and Coloration
8’-0”
B.O. Trans. Trim
4’-9”
CL of Light Sconce
Cashwrap Concierge Opening - 7 Register or Less
CWXR-V10-BHG: Concierge cashwrap w/ Wall Sconces
CWXR-P2-V10-BHG: Use when cashwrap is engaged on one wall w/ Cashwrap Lamps
** Note: These cashwrap types use a standard single backwrap - BWXR-V07-BL
8’-0”
B.O. Trans. Trim
4’-9”
CL of Light Sconce
ADA Module
3 Section Backwrap
(2) BWXRS-V01-BL: Small, aligns with non-ADA Cashwrap Section
(1) BWXR-V07-BL: Aligns with ADA Cashwrap Section
** Note: Divide Backwrap wall/coloration when Cashwraps 8 Registers and above
cannot be divided into (3) cashwrap sections
3 Section Concierge Cashwrap - 8 Registers and above
(2) CWXRS-V01-BHG
(1) CWXR-V10-BHG: ADA
PAGE 16
2016 VS Guiding Principles
11.12.15
Flooring Plan Examples
Sales Floor Borders: Midnight Black with Black and White border tiles
Fitting Room Entry Vestibule A: When entry
vestibule is shared with Pink use 6” x 24”
alternating Midnight Black and Calacatta White
tiles
Grand Hall: Accent borders with inner Checkerboard tile pattern
Sales Floor Finishes
FC-71
FC-74
FC-72
FC-75
FC-84
FC-76
FC-90
FC-85
Porcelain “Midnight Black”
24” x 24”
Entry, G.H., VSL 1 & 2, Beauty, CW,
Transitions, Powder Room
Porcelain “Midnight Black”
6” x 24”
Sales Floor Border Tile
Porcelain “Midnight Black”
3” x 24”
Sales Floor Border Tile
Porcelain “Midnight Black”
4” x 4”
Sales Floor Accent Tile
Porcelain “Calacatta White”
24” x 24”
GH Checker Board Pattern,
(Alt.) Sales floor field tile
Porcelain “Calacatta White”
6” x 24”
Sales Floor Border Tile
Porcelain “Calacatta White”
3” x 24”
Sales Floor Border Tile
Porcelain “Calacatta White”
4” x 4”
Sales Floor Accent Tile
FC-82
Beauty Room: Midnight Black field tile with
Calacatta White accent tiles
Porcelain “Ebonized Faux Wood” Tile
6” x 48”
Bra Salon, Fitting Rooms
FC-83 Ebonized White Oak Wood Floor (Alt.)
** Note: Refer to go by set for location and tile layout
PAGE 17
2016 VS Guiding Principles
11.12.15
Flooring Plan Examples
Alternate Sales Floor Flooring: Calacatta White with Black Accent tiles
Grand Hall: Accent borders with inner Checkerboard tile pattern
Fitting Room: Ebonized Faux Wood porcelain flooring
Beauty Room: Midnight Black field tile with Calacatta White accent tiles
PAGE 18
2016 VS Guiding Principles
11.12.15
Fitting Room Area Layout Priorities
FRA-C
2. GO-BACK CLOSET: Tuck away, minimize size of room
7
3. TRAVEL DISTANCE: Minimize travel distance with one entry
vestibule
PINK
VESTIBULE
GB-B
5. RIGHT SIZE FITTING ROOMS: Minimize to accommodate larger fitting room alcoves
PINK
FR-F
(ADA)
FR-C
FRA-C
FR-B
1
4 Maximize
6. When two fitting room alcoves, provide one larger
destination fitting room alcove
7. When appropriate include a pocket door when between
PINK and VSL Fitting Rooms
BRA SALON
4. Maximize destination fitting room alcove to accommodate
seating when possible
1 Vista
EV-A
FR-A
FR-F
(ADA)
BRA SALON
1. VISTA: Vignette and/or Supermodel image
2 Go Back
Shared PINK/VS F.R.s
FR-D
FR-A
FR-C
EV-A
1 Vista
F.R. Alcove as
Destination
Room
GB-B
3
PINK
FR-B
5
FR-D
FR-E
2 Go Back
Small Store
Shared Fitting Rooms
6
5
FRA-C
FR-A
FRA-B
FR-A
2 Go Back
FR-B
FR-C
FR-D
GB-B
4 Maximize
FR-B
FR-F
FR-A
FR-E
FR-D
F.R. Alcove as
Destination
Room
3
2 Go Back
EV-A 3
4 Maximize
F.R. Alcove as
Destination
Room
FR-F
(ADA)
1
Vista
Large Store
1 Vista
EV-A
FRA-C
GB-B
BRA SALON
FR-C
BRA SALON
FR-E
FR-A
FR-B
NOTE:
See Medium Template Plan for
an example of a shared PINK
Vestibule.
Medium Store
PAGE 19
2016 VS Guiding Principles
11.12.15
Fitting Room Coloration Priorities
1. Transition leading into EV-A off of Bra Salon should have BHG trims, and
wall finish is dependent on PKG type (PKG 1+/1: WC-86 & PKG 2: WC-105)
* Note: Bra Salon opening side of trim leading to EV-A should remain
the coloration of the Bra Salon trim
2. Order of the alcoves: Always start with FRA-C, then FRA-B, then FRA-A
3. Go-Back Closet room trim to match the adjacent vestibule/alcove coloration
For Example: Off of EV-A use GB-B, off of FRA-A use GB-P
4. Vary fitting room coloration, consider adjacencies
3 FRA-A
3 FRA-B
2 FRA-C
1 EV-A
*NOTE:
FRA-A can also the be first alcove
off of EV-A when entry vestibule A
is off of VSL-2
FR-D
FR-C
FR-A
FR-B
FR-A
FR-C
5
FRA-C
FR-B
FR-C
FR-D
FRA-C
FRA-B
GB-B
EV-A
BRA SALON
FR-F
(ADA)
4
FR-A
FR-B
FR-F
EV-A
FR-A
FR-E
FR-D
FR-F
(ADA)
FR-E
FR-A
FR-B
5
GB-B
4
Large Store
BRA SALON
Refer to Fitting Room Design Guide Intent for finish callouts
Medium Store
Refer to Fitting Room Design Guide Intent for finish callouts
PAGE 20
2016 VS Guiding Principles
11.12.15
Furniture/Decorative Layer
7 Doors w/ Victoria’s Voice
3 Decorative Furniture - Centered
1. Vignette at entry vestibule with mirror or large image
2. Bra wardrober access to F.R. Alcove. Bra wardrober priority over ottoman
SOL-03-V01
Souffle Ottoman
Large: 30” x 72”
Hot Pink Velvet
* Used in FRA-A &
FRA-B
3. DECORATIVE FURNITURE: Place ottoman in center of alcove (preferred) or
bench against wall
4. Place area rug, ottoman, and decorative lighting to provide
whimsy in the more neutral room concept FRA-B or FRA-C
* Note: FRA-C is used first when plan layout has only one Alcove
* Note: Rugs are typically used only when there is a Souffle Ottoman
in the center of an Alcove, and a decorative light fixture above
the ottoman
5. Decorative Ceiling Light Fixtures
4 Area Rug
SOL-11-V01
Souffle Ottoman
Large: 30” x 72”
Nutmeg Velvet
* Used in FRA-C
SOS-11-V01
Souffle Ottoman
Small: 27” x 60”
Nutmeg Velvet
* Used in FRA-C
FRAB-04-V01
Bench
Leopold Sorbet
* Used in all alcoves
2 Bra Wardrober
RUG 9 (PKG 1)
RUG 10 (PKG 2)
Stark Leopard Rose Stark Leopard
with Border
no Rose
6. Place Supermodel images
SOS-03-V01
Souffle Ottoman
Small: 27” x 60”
Hot Pink Velvet
* Used in FRA-A &
FRA-B
BW-V08-MBS
Bra Wardrober - Tall
* Used in FRA-A & FRA-B
PKG 1
Full Height Door
w/ Mirror and
Voice Vinyl
BW-V08-WBG
Bra Wardrober - Tall
* Used in FRA-C
BWS-V03-BHG
Bra Wardrober - Short
* Used in FRA-A & FRA-B
PKG 2
Partial Height Door
w/ Voice Vinyl
BWS-V03-WBG
Bra Wardrober - Short
* Used in FRA-C
8
6
EV-A
FRA-C
6
1
Vistas
SOS-11-V01
FRA-C
FRA-B
*NOTE:
When possible, FRA-C should
have decorative furniture,
area rug, and ceiling lights
when in a single alcove off
of EV-A
BWS-V03-WB
6
EV-A
GO BACK
BRA SALON
6
1
Vistas
Shared Vestibule
Refer to Fitting Room Design Guide Intent for finish callouts
8
GO BACK
PINK
1
Vista
Large Store
BRA SALON
8. Go back closet to receive ceiling mounted curtain.
GB-B: Black Curtain
GB-P: Hot Pink Curtain
GO BACK
7. Victoria’s Voice on doors and select images on walls
BRA SALON
Refer to Fitting Room Design Guide Intent for finish callouts
*NOTE:
FRA-B should have
decorative furniture, area
rug, and ceiling lights when
in a secondary alcove
5 Decorative Ceiling Fixtures:
5 Decorative Ceiling Fixtures:
Vestibule
Alcoves
PM6: Touraine Chandelier
B.O. Light at 7’-6 1/2” AFF
* Used in FRA-A and an
alternate option to FRA-B
P2: Geometric Chandeilier
B.O. Light at 7’-1” AFF
* Used in FRA-B when
with souffle Ottoman
PM7: Axis Pendant
B.O. Light at 7’-6” AFF
* Used in FRA-C and an
alternate option to FRA-A
PM1: Zanadoo Pendant
B.O. Light at 8’-0” AFF
Medium Store
Refer to Fitting Room Design Guide Intent for finish callouts
PAGE 21

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