brand guidelines - North American Bancard

BRAND GUIDELINES
2016
TABLE OF CONTENTS
WELCOME TO NORTH AMERICAN BANCARD
Thank you for being part of our North American Bancard family. We take great pride in how
North American Bancard’s (NAB) brands are represented, and want to make sure our partners
do as well. These guidelines are intended to ensure the correct use of our brand’s identities and
visual assets, including our trademarks, logos, and content. Proper usage of the brands protect
our company, creates consistency, and prevents confusion among consumers.
03 INTRODUCTION
04 BEING A PARTNER
09 BRAND ELEMENTS
14 CONTACT
02
INTRODUCTION
ABOUT NORTH AMERICAN BANCARD
Headquartered in Troy, MI, North American Bancard is a multi-faceted payment solutions provider
dedicated to providing the latest technology as well as committing to the highest service levels. As a
registered ISO since 1992, North American Bancard provides its clients with a full suite of products and
services including credit, debit, EBT, check conversion and guarantee, ATM, gift and loyalty cards, and
online payment gateway solutions. NAB processes over $34 billion in electronic transactions annually
for over 250,000 merchants nationwide. For more information, visit www.northamericanbancard.com.
OUR MISSION:
Help business owners grow their business. Whether they need a way to accept payments, helpful
reporting tools, or more money to expand, North American Bancard is a partner to all businesses.
03
BEING A PARTNER
COMBINING PRODUCTS AND SERVICES
When referencing North American Bancard elements to show that you are selling a product or service of NAB, you
must be explicit in imagery and content to indicate you are a Sales Partner representing North American Bancard.
There are instances where you’ll want to advertise more than one North American Bancard product or service as
part of your sales pitch. Here is a brief description of each of the products that you can sell under the NAB family
of brands. Remember, although you can sell these each under NAB, proper brand elements must be used when
referencing one of the below in relation to NAB. For more in-depth guidelines for each brand, please reach out to
your Account Specialist or the North American Bancard Marketing team.
S
Capital for
Merchants
Sell cash advances
to your new and
existing merchant
base. Perfect for any
business that wants
to expand, or one that
needs more cash flow.
SERVICE &
SUPPORT by
For those high-risk
or hard to place
merchants. Don’t
turn down merchants
that are currently
on a restricted or
prohibited list.
The industry’s first
free tablet placement
solution with completely
flexible pricing and next
day funding.
The best mobile app
in the industry for
merchants on the go.
For merchants who need
specialized and unique
payment solutions such
as courts, governments,
and utilities.
866-569-5510
The industry’s number
one point of sale.
A payment processing
gateway for developers,
partners, and merchants.
Velocity enables us to
support and scale our
software community
and integrate with select
software developers.
04
BEING A PARTNER
ADVERTISING
Predesigned marketing materials are available to Sales Partners on Agent Info Center. If you
intend to create your own materials, you must obtain approval by contacting your Account
Specialist or directly contacting the North American Bancard Marketing team.
As a Sales Partner, you are granted limited use of the North American Bancard Brand Elements. North American Bancard and
your Account Specialist may provide input on how to alter your materials so that they conform to the brand standards. You
are required to follow these guidelines so that we can continue to deliver a clear and consistent message to our consumers.
MIRRORED WEBSITE
You may not use domain names similar
to the North American Bancard name or
it’s associate brands and products, use
metatags, or purchase key terms on search
engines that may be similar to the Mark.
SALES SLICK
Use of the sales slick requires you to
properly identify yourself as a Sales
Partner of North American Bancard.
POSTCARD
Use of the postcard requires you to
properly identify yourself as a Sales
Partner of North American Bancard.
BROCHURE
Use of the brochure requires you to
properly identify yourself as a Sales
Partner of North American Bancard.
05
BEING A PARTNER
CREATING MATERIALS
VISIT US AT
BOOTH
146
S
When creating your own marketing materials, please make sure that the
North American Bancard logo is free from clutter. Use only approved
images through the Agent Info Center portal or those provided by the
North American Bancard Marketing team. Do not use or modify any
images that are pulled from our site, videos or other marketing materials.
Capital for
Merchants
YOUR ALL-INCLUSIVE
BUSINESS SOLUTION.
ENHANCING YOUR BUSINESS’ CASH FLOW.
Whether you need to accept payments using the most innovative products in the
industry, get funded faster on your daily transactions, or get access to cash quickly,
North American Bancard and our family of products has a solution for you.
USING OUR TRADEMARK
To maintain the integrity and strength of the North American Bancard
mark (“Mark”), we do not allow you to integrate our mark with your
company name, website, or marketing materials.
The North American Bancard mark is registered with the United States Patent and Trademark
Office. Content and graphics described in these guidelines are for use only by authorized
partners and third parties with the explicit permission of North American Bancard. North
American Bancard reserves the right to withdraw permission to use North American Bancard
marks if the use is deemed inappropriate or inconsistent to these guidelines. Publisher will
indemnify, defend, and hold harmless North American Bancard from any and all third party
claims resulting or arising from Publisher’s acts or omissions.
Call us at 877.283.5095 or email bizdev@nabancard.com
© 2014 North American Bancard, LLC and PayAnywhere, LLC, and Capital for Merchants. All rights reserved. North American Bancard and PayAnywhere
are registered ISOs of Wells Fargo Bank, N.A., Walnut Creek, CA.
Keep in mind that NAB includes a variety
of products and services. If you are
combining products and services within a
single material, use NAB brand elements.
06
BEING A PARTNER
RULES OF THUMB
DO
Clarify which products and services you are selling. For example, if
you are creating your own site, create separate pages for Capital for
Merchants and PayAnywhere Storefront.
Monitor the comments on your social pages. If a merchant has an
issue or question you are unable to answer, direct them to the official
brand social pages for the correct customer service contacts.
Be factual and honest when creating marketing materials.
Sell Phone Swipe if you would like to offer a mobile solution with
pay-as-you-go or custom pricing. PayAnywhere Mobile does not
include custom pricing.
DO NOT
Edit, modify, or recreate brand elements, such as logos, approved
images, and proper language.
Use domain names similar to the North American Bancard name
or it’s associate brands and products, use metatags, or purchase
key terms on search engines that may be similar to our Marks.
Represent yourself as official on social media outlets. Do make it
clear you are an independent Sales Partner representing NAB and
its family of products.
Make false claims about NAB or your competitors in
marketing materials.
Send marketing materials and websites you create on your own to
your Account Specialist for approval.
07
BEING A PARTNER
DISCLAIMERS
When using any of the North American Bancard Brand Elements you must include the appropriate disclaimers:
This advertisement is sponsored by a third party Independent Sales Representative of North American Bancard.
North American Bancard is a registered trademark of North American Bancard, LLC, displayed with permission.
North American Bancard, LLC is a registered ISO of Wells Fargo Bank, N.A., Walnut Creek, CA, and The Bancorp
Bank, Philadelphia, PA.
If you are running a sales promotion of any kind please contact your Account Specialist or the NAB Marketing
team for approval on your disclaimer.
08
BRAND ELEMENTS
OUR LOGO
The black and blue North American Bancard is the standard for all general use in print and on the web.
When placed over images or solid backgrounds, a full reversed white logo should be substituted.
DO:
MINIMUM SIZE
The minimum size the North American
Bancard logo can be printed is 1” x 0.22”.
MINIMUM CLEAR SPACE
Please allow at least 0.375” on any
side of the logo for padding.
DO NOT:
X
X
X
09
BRAND ELEMENTS
OUR COLORS
While there are many color combinations, please use only NAB-approved colors.
NAB Blue
PMS for print: 300c
CMYK for print: 100, 62, 7, 0
RGB for web: 0, 99, 167
Hex Code: #0062a6
NAB Black
CMYK for print: 0, 0, 0, 100
RGB for web: 35, 31, 32
Hex Code: #231f20
NAB Gray
PMS for print: Cool Gray 7c
CMYK for print: 42, 35, 35, 1
RGB for web: 152, 152, 153
Hex Code: #989899
10
BRAND ELEMENTS
OUR FONTS
North American Bancard uses variations of the Lato, Roboto and Nexa fonts in its marketing materials, and communications.
HEADLINES
Headlines on North American Bancard
materials are in all capital letters and in
black. Using North American Bancard blue
is not the proper representation. When
a headline is over a screened image or a
solid color, switch the type color to white.
BODY COPY
Body copy on North American Bancard
materials should be PMS Cool Gray 7c
or equivalent color conversions for
process printing and digital use. Using
North American Bancard blue is not
proper representation. The minimum
size of body copy for print is 9pt. When
using bold for emphasis, change the
bold type color to black.
LATO LIGHT
NEXA LIGHT
NEXA BOLD
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
0123456789
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
0123456789
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
0123456789
ROBOTO LIGHT
ABCDEFGHIJKLM
NOPQRSTUVWXYZ
abcdefghijklm
nopqrstuvwxyz
0123456789
11
BRAND ELEMENTS
TONE
When talking about NAB and its family of products and services, make sure to follow the simple guidelines below.
PROFESSIONAL
Be respectful to customers
as well as North American
Bancard and its products.
HONEST
Tell the truth and set proper
expectations. It’s important
customers know exactly
what to expect from you and
North American Bancard.
DO NOT: Lie, deceive or spin the truth
|
Come off as arrogant
KNOWLEDGEABLE
Go in prepared and ready
to answer questions. If
you need to, reach out to
your Account Specialist
or sign up for a training
session through Agent Info
Center prior to contacting
potential merchants.
|
CONFIDENT
We have great products
and services that we are
excited to share with our
merchants. Be comfortable
and confident when you are
talking about us!
Edit, modify or recreate brand elements
12
BRAND ELEMENTS
LANGUAGE USE
Proper language is important. When using content to reference NAB and its products and services,
please use the following approved copy blocks. If you would like to use custom content, please
contact your Account Specialist or the North American Bancard Marketing team.
LOW RATES
Rates starting at 0.29%.
Get a lower rate on your
payment processing and
start saving today.
QUICK APPROVALS
AND EASY SETUP
Apply in just 6 minutes
and get approved in hours!
Your equipment will arrive
preprogrammed to
your business.
NO CANCELLATION FEES/
MONTH-TO-MONTH
SERVICE AGREEMENT
We believe loyal clients
are created through
great experiences, not
rigid contracts.
NO STARTUP COSTS
OR HIDDEN FEES
No surprises. You’ll
know just what to
expect and budget
for from the get-go.
DAY OR NIGHT, WE
ARE HERE TO HELP
Have questions? We have a
fully staffed help desk ready
to support your business.
THE NUMBERS
North American Bancard
processes $34 billion in
annual transaction volume
for over 250,000 merchants.
FREE EQUIPMENT
Access the largest
selection of free
processing equipment
including our proprietary
mobile app and free
tablet solution.
13
CONTACT
CONTACT US DAY OR NIGHT
You can contact North American Bancard by phone or email with any questions, comments, or concerns.
877-226-2273
branding@nabancard.com
800-226-2273 x1100
nationalsales@nabancard.com
14