West End House 11 Hills Place W1F 7SE London

INNOVATION NORWAY
TEA
TRACTION
UK OFFICE
LONDON, 15-16 SEPTEMBER 2015
West End House
11 Hills Place
W1F 7SE London
PROGRAMME / 15.09
OFFSHORE WIND
LIFE SCIENCES
VENUE: !
INNOVATION NORWAY, 11 HILLS PLACE, W1F 7SE LONDON!
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11.00-11.45
Programme and company introductions
Hilde Hukkelberg, UK Director at Innovation Norway
Bernhard Doll, Founder and CEO at Orange Hills
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11.45-12.45
London: Cutting through the noise
Daniel Lowther, Head of FinTech at CCgroup
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12.45-13.15
Lunch
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13.15-13.30
An introduction to storytelling and pitching in the UK
Paul Doran, Founder and Managing Director at Switch
FIN TECH
! SMART CITIES
13.30-14.30
How to create a story that sticks
Rob Shimmin, CEO at Shimmin Communications
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14.30-14.45
Coffee break
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14.45-15.15
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15.15-17.30
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17.30-18.30
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19.00-
Company pitch presentations (2 groups)
All participants (5 mins each)
Adapting your story to the UK FinTech market
All participants (workshop)
Company pitch presentations
All participants (5 mins each)
Dinner
BIG DATA
PROGRAMME / 16.09
VENUE: !
INNOVATION NORWAY, 11 HILLS PLACE, W1F 7SE LONDON!
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08.30-0900
Light breakfast
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09.00-09.45
Viral marketing: How to create contagious content
Matt Smith, Managing Director at The Viral Factory
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09.45-10.30
FinTech PR: What makes FinTech comms unique?
Ben Goldsmith, Head of PR and Content at Balderton
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10.30-10.45
Coffee break
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10.45-11.30
FinTech PR: The Zwipe launch
FINFounder
TECH and Director at MagnaCarta
Denise Gee,
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11.30
Departure for The Trampery Old Street
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VENUE:!
THE TRAMPERY, 239 OLD STREET, EC1V 9EY LONDON!
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12.00-12.30
Lunch
Participants are joined by the Norwegian Venture
Capital and Private Equity Association
12.30-13.45
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13.45-14.15
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14.15-14.30
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14.30-16.00
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16.00-16.15
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Growth stories: Rocket Internet, TransferWise
and Northzone
Why London’s a hotspot for entrepreneurs
Mark Prisk, MP and former Minister
Coffee break
BIG DATA
How VCs plot disruption: Tech City UK,
Balderton Capital and Atomico Ventures
Coffee break
PROGRAMME / 16.09
VENUE:!
THE TRAMPERY, 239 OLD STREET, EC1V 9EY LONDON!
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16.15-16.45
Creating the European FinTech ecosystem
Julia Lake, Co-Founder at the FinTech50
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16.45-17.00
Introduction to Level39
Hilde Hukkelberg, Director at Innovation Norway
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17.15-19.00
Evening reception at The Trampery
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19.00
Transport to Coq d’Argent
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19.30Dinner at Coq d’Argent
FIN TECH
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BIG DATA
SPEAKERS & MENTORS / 15.9
OFFSHORE WIND
LIFE SCIENCES
BERNHARD DOLL, ORANGE HILLS
Bernhard is Managing Director of Orange Hills GmbH, a Munich-based consulting company focused on prototyping,
agile strategy, service and business modeling and the development of software-based innovation tools. Over the last
15 years, Bernhard has founded, facilitated and supported a series of start-ups, including Webmiles AG, SiteForce
AG and Interhyp AG.
On 15 September, Bernhard will introduce you to his business modelling tool, as well as introducing you to his
November session on ‘business modelling for international expansion’.
DANIEL LOWTHER, CCGROUP
Daniel has more than eight years’ experience in B2B public relations and heads up CCgroup’s fintech division
where he is responsible for creating and delivering market engagement strategies for clients. Daniel’s passion is
commercially-driven marketing communications that makes a tangible impact on his clients’ business. Daniel has
BIG DATA
consulted to a range of clients including Encap, Fundamo, GSMA, VeriFone and Visa.
Daniel will present the London fintech audience on TEA Traction’s first day. Who are the key stakeholders and
influencers? And how can you influence fintech buyers in London?
SPEAKERS & MENTORS / 15.9
OFFSHORE WIND
LIFE SCIENCES
PAUL DORAN, SWITCH COMMUNICATIONS
Paul Doran is the founder of Switch Communications, a specialist marketing communications consultancy. His
expertise is in helping technology companies ranging from first round VC founded start-ups to FTSE 250 companies.
He has 17 years experience of marketing in all areas of the tech and high-growth landscape.
On 15 September, Paul will facilitate our storytelling workshop with Rob Shimmin.
ROB SHIMMIN, SHIMMIN COMMUNICATIONS
Rob is a leading UK storytelling expert. For more than 25 years he has helped build global brands on their good
days and protect them through the bad days of crisis. He launched Shimmin Communications in early 2005 after a
decade with Ogilvy Public Relations Worldwide where he was Managing Director of EMEA.
BIG DATA
On 15 September, Rob will facilitate our storytelling workshop with Paul Doran.
SPEAKERS & MENTORS / 16.9
OFFSHORE WIND
LIFE SCIENCES
MATT SMITH, THE VIRAL FACTORY
Matt is the co-founder of The Viral Factory, a full-service advertising agency based in London. With over 10 years’
experience, they have generated over 1.5 billion views and have won over 50 major industry awards.
On 16 September, Matt will explain how you make your content ‘contagious’.
BEN GOLDSMITH, BALDERTON CAPITAL
Ben is Head of PR and Content at Balderton Capital. Previously Ben was the first Head of Content at Level39
technology accelerator. He led and oversaw the communications, branding and digital strategy for the Canary
Wharf-based incubator from launch, and was part of the team that spearheaded the development of Level39. Prior
to this, Ben was a freelance digital communications professional, and worked BIG
with DATA
clients such as Enterprise
Nation, HubTV and Club Workspace. Ben is also a regular presenter, writer and contributor of video content for
Tech City News.
On 16 September, Ben will explain how fintech communications and content marketing differs from other
industries.
SPEAKERS & MENTORS / 16.9
OFFSHORE WIND
LIFE SCIENCES
DENISE GEE, MAGNACARTA COMMUNICATIONS
Denise Gee has over 25 years of experience in communications across Europe, the Middle East, Africa and the US.
With an early career in journalism, Denise held media and PR roles in South Africa before moving to the UK and
several internal and senior corporate communications roles at Visa International and BP. Now she advises clients on
the full spectrum of communications and marketing, including public affairs, reputation management and positioning,
internal change and engagement as well as new media.
Denise worked with the Norwegian company Zwipe on their MasterCard launch in 2014. On 16 September, she will
tell us more about how they managed to obtain worldwide coverage.
BIG DATA
PRESENTERS / 16.9
OFFSHORE WIND
LIFE SCIENCES
ROCKET INTERNET
Rocket Internet identify and build proven Internet business models and transfer them to new, underserved or untapped markets where they seek to scale them
into market leading online companies. Rocket started in 2007 and has now more than 30,000 employees across its network of companies, which are active in
more than 110 countries across six continents.
TRANSFERWISE
TransferWise is an Estonian developed and UK-based peer-to-peer money transfer service launched in January 2011 by Kristo Käärmann and Taavet
Hinrikus with headquarters in London and offices in Tallinn and New York. More than £3 billion has been transferred through TransferWise.
NORTHZONE
Northzone is a technology investment partnership. Over the past 19 years they have been chosen by exceptional entrepreneurs as a long-term partner for
growth. They have thus far invested in over 100 companies, injecting some 200 years of collective operational and investment experience into businesses.
BIG DATA
TECH CITY UK
Tech City UK was launched in Shoreditch in 2010 by the UK Prime Minister David Cameron to support the East London tech cluster known as Silicon
Roundabout. They have since grown their support to Greater London and other cities around the UK. Tech City UK are a publicly, funded non-profit team
with a private sector mentality. Their focus is on creating the optimum conditions for digital technology businesses and entrepreneurs to thrive across the
UK.
PRESENTERS / 16.9
OFFSHORE WIND
LIFE SCIENCES
BALDERTON CAPITAL
Balderton is the largest Europe focused venture fund. They invest between $1M to $20M into companies with the potential to disrupt huge industries, and
the ambition to scale globally. Balderton’s focus is on early stage, European technology businesses, with ambitious founders and unique approaches.
ATOMICO VENTURES
Atomico invests in innovative technology companies that are on their way to becoming category leaders. Founded in 2006 by Niklas Zennström, a cofounder of Skype, we have made over 50 investments over four continents, including Skype, Supercell, Rovio, Klarna, and The Climate Corporation, with
an exclusive focus on the technology sector.
FINTECHCITY / FINTECH 50
FinTechCity is home to the FinTech50, a list selected each year by an invited panel of experts of the 50 hottest European businesses who are
transforming financial services. Now in its third year, it’s a recognised FinTech brand, generating over 20,000 page views worldwide in its first 14 days
online in 2015.
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PRACTICAL
Venues!
On 15-16 September, we will be at Innovation Norway’s office by
Oxford Circus. The second part of the programme’s second day (16
September 12.00-19.00) will be hosted at The Trampery in Old Street.
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Accommodation & living expenses!
Travel, accommodation, insurance and living expenses
is not included in the participant fee.
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Hotdesking at Level39!
All participants have access to hot desks at Level39 for six months from
15 September. Hotdesks and membership is included in the
participation fee. Please note that we have booked six hot desks. These
will be allocated on a first-come, first-served basis.
Image by Kirov Bilbao (Flickr)