Media Kit - Adirondack Daily Enterprise

Transcription

LOCAL
RETAIL
RATES
THE
www.adirondackdailyenterprise.com
P.O. Box 318 / 54 Broadway, Saranac Lake, NY 12983
Phone 518-891-2600 Fax 518-891-2756
E-mail advertising@adirondackdailyenterprise.com
Adirondack Daily Enterprise
Single
$11.16
$10.66
$9.34
$8.96
$8.80
LAKE PLACID NEWS
www.lakeplacidnews.com
6179 Sentinel Road, Lake Placid, NY 12946
Phone 518-523-4401 Fax 518-523-1351
E-mail advertising@adirondackdailyenterprise.com
DISPLAY
$14.70
Effective 01/01/15
Best Value
Combination
Open rate
News &
( L.P.Enterprise
)
$16.20
– 250” volume discount –
* Per column inch rate
$12.41
$11.91
$10.59
$10.21
$10.05
* Combos must be run within same publishing week
Enterprise or
L.P. News Single
CLASSIFIED
Best Value
Combination
$11.16 Open rate $12.66
*Per column inch rate
$9.65
$9.05
$8.39
$7.73
$7.57
Weekly
Publish Newspaper
ed eve
ry Frida
y
Cuis
ine
s
.
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Sce
k
A
Com
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wee
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on k for 4
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days
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8
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$7.
ime
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3
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only
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in
the
Adirondack
Daily
Enterprise
.
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ly
s mu
ith o
se on
s
Sing
t
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rp
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No repeat rates for LPN or Weekender.
te
n wit
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.
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k
o
E
e
$
m
y
e
m
bina
hin t
6.2
tion
he
n sa ge per w dack Dail
spaper
Daily New
Mon.-Sat.
Published
Ru
$8.40
$7.80
$7.14
$6.48
$6.32
n
diron unts.
y cha
1 cop d in the A ther disco
o
re
e
Off alid with
v
Not
Arts & Entertainment
same
Get noticed 60% more with color
$100.00 Full Color
$ 5 5 . 0 0 S p o t C o l o r per publication
PRE-WEEKEND MAGAZINE
o
wee ffers.
k.)
3
For maximum
exposure – ask
about our online
packages!
$2.00 extra per column inch
Get the maximum exposure by advertising in all 3
publications for only $18.20 p.c.i.*
TV Listing Section $4.00 p.c.i.
off of the regular open rate
COMBO
Save 58% with the TRIPLE
Published every Thursday
PO Box 318 • 54 Broadway • Saranac Lake, NY 12983
Phone: (518) 891-2600 • Fax (518) 891-2756
Email: advertising@AdirondackDailyEnterprise.com
www.AdirondackDailyEnterprise.com
LAKE PLACID
WEEKENDER
NEWS
• The WEEKENDER is
included with
Thursday’s Adirondack
Daily Enterprise
• Also delivered to
hotels/motels for their
visiting guests.
• Arts & entertainment
• Where to dine
• Weekend events
• TV listings
• Calendar
THE LAKE PLACID NEWS
Page 3
Phone: (518) 523-4401 • Fax: (518) 523-1351
Email: advertising@LakePlacidNews.com
www.LakePlacidNews.com
p.c
.i.
Effective 01/01/15
Online Rates
Reach
GOLD
• Educated
• Affluent
12 month
Leaderboard
• Young
$
Readers
5
per
thousand
a month
S I LV E R
BRONZE
6 month
Leaderboard
3 month
Leaderboard
6
$
per
thousand
a month
8
$
per
thousand
a month
1 month = $10 cpm
$150
$200
$250
$300
$350
$400
$450
$500
$300
30,000
40,000
50,000
60,000
70,000
80,000
90,000
100,000
VIDEO
• Visits
10,000
5,000
Pageviews
Per Month
240
320
400
480
560
640
720
800
500
Drive Customers to your Site
Visits Per Month
Visits Per Day
180
240
300
360
420
480
540
600
400
Try your Print-to- Have Your Ad
Web ad online
Seen On:
Print ad size
Online Fee
190,000
1”-10”.............................$20
11-20..............................25
21-30..............................30
31-40..............................35
41-50..............................40
51-60..............................45
61-70..............................50
71-80..............................60
81-90..............................70
91-100............................80
101-110..........................90
111-120+.......................100
6,129
419,750
Phone: (518) 891-2600 • Fax (518) 891-2756
• Desktop
• Tablet
• Mobile
Page 4
Phone: (518) 523-4401 • Fax: (518) 523-1351
3 Times in the
1 Time in the Lake Placid News
Plus online - 7 days
Your 2x2 Branding Ad
Runs 4 times
Per Week for ONLY
6290
$
Per Week.
Includes online.
$25160 per month (4 weeks)
Effective 01/01/15
Brand Builders Plus Online
uilders
d
n
a
r
B B
$77000
You Save
Per Month (4 weeks)
Off Our Regular Rate
75%
You Save
Number of Branding Opportunities
Printed 2,249,301 plus online 1,747,200
5 Times in the
uilders
d
n
a
r
B B
$113000
You Save
Runs 6 times
Per Week for ONLY
8810
$
Per Month (4 weeks)
76%
You Save
Per Week.
Includes online.
6 Times in the
1 Time in the Weekender
Runs 8 times
Per Week for ONLY
11330
$
Per Week.
Includes online.
uilders
d
n
a
r
B B
$149000
You Save
Per Month (4 weeks)
76%
You Save
BRAND YOUR BUSINESS
Like the Big Boys
BRANDING
in print and online
Too Plain
This ad will get your business
name in front of potential customers but lacks a benefit statement.
Be at the top of minds
when customers are
searching for you!
Too Busy
Many advertisers try to list all their
benefits in their ads, making it difficult to read. The advertiser
doesn’t receive the response they
expected.
Key to Success!
• Reach
• Frequency
• Time
Just Right
Small space ads are more effective
when designed with a unique logo
and include one positive benefit
your business offers. This ad
would best Build your Brand.
Choose to run in the Weekender, TV Section,
Saturday Select, Lake Placid News and
Advertising Guidelines
PUBLISHER’S LIABILITY FOR ERROR:
The publisher shall not be liable for slight changes or typographical errors that do not lessen the value of an
advertisement. The publisher’s liability for other errors is strictly limited to publication of the advertisement in any
subsequent issue or the refund of any monies paid for the advertisement.
• Once a proof has been provided, published errors become the burden of the advertiser. Major copy and
typesetting changes on an original ad will be billed at $25 per hour.
• Ads will be billed to the nearest half inch.
• Contracts are valid for calendar year only beginning January.
• Position can be requested, but not guaranteed.
• Guaranteed B&W ad placement fee is $25 per ad, per insertion.
*Some restrictions apply.
Phone: (518) 891-2600 • Fax (518) 891-2756
INDEMNIFICATION:
The adverister and/or advertising agency agrees to defend and indemnify the publisher against any and all liability,
loss or expenses arising from claims of liable, unfair competition, unfair trade practices, infringement of trademarks,
copyrights, trade names, patents or proprietary rights or violation of rights of privacy resulting from the publication
of the advertiser’s advertisement.
• The Adirondack Publishing Company does not accept broken advertising.
• The Adirondack Publishing Company will not extend credit for advertising orders or space reservations that claim
sequential liability.
• All advertising credit balances must be taken in-kind (i.e., through additional advertising) and must be taken in one year.
• The publisher has the right to refuse any and all advertising matter without explanation.
• Rates are subject to change.
Page 5
Phone: (518) 523-4401 • Fax: (518) 523-1351
Effective 01/01/15
Real Estate
CLASSIFIEDS IN NEWSPAPER
SINGLE
VOLUME
COMBO
6
2500”
$ 57
6
2000”
$ 73
$ 32
$ 48
7
7
per column inch
SINGLE
VOLUME
COMBO
$ 14
7
1300”
$ 39
7
665”
$
$ 80
8
905
REAL ESTATE GUIDE 2015
ONLINE
10 Issues
12 Months = $5 CPM
$
Premium Position Glossy $469 100,000 impressions = 500
50,000 impressions = $250
$
Glossy 265
6 months = $6 CPM
$
Premium Position Glossy 525
Glossy $312
6 Issues
per column inch
SINGLE
8
332”
1116
open
$ 40
$
VOLUME
COMBO
965
$
1266
$
per column inch
3 months = $8 CPM
$
Premium Position Glossy 540
Glossy $335
By Month = $10 CPM
5 or fewer Issues
Daily
Monthly
Weekly
Phone: (518) 891-2600 • Fax (518) 891-2756
24/7
Page 6
Phone: (518) 523-4401 • Fax: (518) 523-1351
W
What
h a t sets
s e t s yyou
ou a
apart?
part?
Let
Let your
your customers
customers know
know with
with a
“Call
“Call To
To Action”
Action” Campaign
Campaign
Statistics prove that in order to get results, you need a good message
that is seen frequently.
Open
$14.70
Per Column Inch
8 times 12 times 16 times
$8.26
$7.95
$7.80
For best results, have a compelling call to action, keep message the
same, run within a month. To be seen 60% more, add color at the
frequency rate of $25 per time.
& LAKE PLACID NEWS
www.AdirondackDailyEnterprise.com • 518.891.2600 • www.LakePlacidNews.com
Page 7
Effective: 01/01/15
I
Imm a g
ge
e A ct
ct ion
io n A d s
N eed Exp osure? W a nt Frequency?
Then the im a ge a ction p a ck a ge is for you!
Remember, Your Pet’s
Dental Health is Vital!
Call 891-4410 Today
to schedule an appointment
FREE
Ear cleaning or nail trimming
with dental consult appts.
Up to $15 value
HIGH PEAKS ANIMAL HOSPITAL
Route 86 between Saranac Lake and Lake Placid
LOCATED IN THE HIGH PEAKS PLAZA
Open Sundays 12-6 pm
10% OFF ALL WINES
Thursday & Sunday only
Not valid on sale items
Expires Feb. 29, 2012
Everyday low prices on over 1000 Wines from all over the world.
errors and omission excluded
Join us on Facebook
for coupons
www.highpeakswine.com
891-0400 • High Peaks Plaza • 251 Broadway • Saranac Lake
White Birch Cafe
218 Park St. • Tupper Lake • 359-8044
Join us for a Quality Lunch or Dinner
Garden Fresh Salad Bar
Daily Lunch/Dinner Specials
Always Fresh • Featuring Fresh Fish & Seafood
Admiral’s Platter • Salmon Florentine • Clams
Lemon Pepper Haddock • Trout • King Crab • Shrimp
World’s Best Chicken Parm & Tortellini Pesto
•Run sa m e a d 3 tim es a
w eek for 4 w eek s
•O nly $7 1 4 p ci
•1 cop y cha nge p er w eek
•Any days M onday Sa turday in the
Adironda ck D a ily
Enterp rise
•G rea t Frequency
•Business Ca rd Size
(A 2 col.x 2” a d,3 x’s p er w eek for
4 w eek s is only $3 4 27 2)
THE
P.O. Box 318 / 54 Broadway, Saranac Lake, NY 12983
Phone 518-891-2600 Fax 518-891-2756
LAKE PLACID NEWS
Phone 518-523-4401 Fax 518-523-1351
email: advertising@adirondackdailyenterprise.com
Page 8
Effective: 01/01/15
S
Service
ervice D i
irectory
rect o ry
D o you offer a service?
ervice
Then you w illw ant to advertise
Y o ur S
t
a
e
We’r
in the service directory. It runs
each w eek in the W eek ender on
Thursdays in the Adirondack
D aily Enterprise and Fridays in
the L ak e Placid N ew s.
It’s a sp ecia lra te:
We’re
a t Yo u
•O nly $87 3 p cifor the Service
r Serv
ice
D irectory in both papers. (Reg ularrate
for
s
inesse action.
ing bus
sf
er sati
e follow
Visit th e and custom
rvic
se
ty
quali
ed
Home Ne
Does Your
?
E REPAIRS
FURNAC e to install
tim
pane
Now is the
your proplace.
fire
Us For
Rely On Repairs
ace
Your Furn
able
& Depend very
l Deli
Home Fue
24 Hour
Advertise
ice
your serv
here!
needs!
c u st o m
of your 1-800-221-7050
a k e c a re
re e
L e t u s t - 4 9 1 5 ~ To l l F
et
tion Stre
268 Sta cid, NY
Lake Pla
r.com
swea
llsport
twitche
Lake Placid
ng
fLo o ki
Tired ofin ished fo u n d a tio n ?
paul@
Call Toda
523-4401
a tyo u r
un
Ser vice
91
5 2 3Ho-me3Heat3
lists
ing Specia
18-523
Local 5
%
SAVE 38 y!
Emergency
ʼs
t w ith
t o ffrigh
Fin ish i n e o rSt u cco
Sto
Cu ltu red
ction
w Constru
South Pa
-0905
C a ll 5 24 lu e to
im a tes
FREE Est
su red
Fu llyIn
u ty& va fro m
Ad d bea
o se
m e!Cho
yo u rho ifferen t styles.
m a n yd
Visit t
he foll
for qu owing busine
alit
sses
and cu
stomer y service
satisfa
LLOT
A
ction.
P
Advertise
your serv
ice
here!
SAVE 38
%
Call Toda
y!
523-4401
is $16 20 pci)
Does Your
Ho
FURNAC me Need
E
Rely On
Your Furn Us For
ace
& Depend Repairs
Home Fue able
l Deliver
y
24 Hou
r Emerge
268 Sta
tion Stre
Lake Pla
et
cid, NY
ʼs Home He
19
$ 6
O n ly 2
ek
p er w e
for both
papers.
9
on e
$ 86 for
1
paper.
O nly 1 7
p er w eek
for both papers.
$
124 6 for on e
paper.
54 Broadway
Saranac Lake, NY 12983
518-891-2600
$
46
91
ating Spec
•N ot valid w ith other com bination offers.
•Ads m ust run w ithin the sam e w eek .
•N o m inim um runs required.
Free
Estimat
es
Wallpa
ncy Ser vice
523-33
Lake Placid
3”
1 col.x
TA
•O nly $6 23 pcifor the Service
D irectory in one paper.
1 col.x 2”
Painting
Now is the REPAIRS?
time
your proto install
pan
fireplace.e
ialists
per
Vito Pa
Perman
ent Mak
e-Up Sp
in Lak
ecialist
Mary An e Placid
ne Toro
Medical
ngo
Custom
Finishe
s
Quality
Work
Estheticia
n
Microp
igment
ation
App
• Eyebro lication
ws
• Eye
• Lips
& Liplin liner
er
By
llotta
(518)
647-57
42
• Lak
P O Box
1127
e Placid,
NY
Appt.
BEW
ARE
f-tow
PAV n, door-to-door
E
RS!
PRICES
may be
QU
Only •
Call 97
0-903
-7521
of out-o
HIGHER
ALITY
Check
m
.
with LO ay be LO
WER.
CAL co
m
panies
FIRST.
Sawye
r’s Co
nstruct
ion
Free Pa
ving Es Lake Placid
timate
s • 837-5
134 • 52
4-5929
Sawye
r’s Con
stru
Lake Pla
ction
• EXCA
cid
VA
Dozer, TION
sit
water/se e work, lot cle
aring,
• PAVIN wer
G
New or
and pa resurfacing –
drivewa
• CONC rking lots
ys
RE
Poured TE
walls, slafoundations,
retaining
bs
FULLY
INSURE
Call 83 D • FREE ES
7-5134
or 524-5 TIMATES
929
2 col.x 2”
O nly $3 4 92 p er w
eek
for both papers.
$
24 92 for on e pape
r.
Lake Placid News
advertising@adirondackdailyenterprise.com
Page 9
2 col.x
3”
O n ly $5 2 3 8
p er w ee
k
for both
papers.
$
38
37 for o
n e paper
.
6179 Sentinel Road
Lake Placid, NY 12946
518-523-4401
Cuisine Scene
Reach local and visiting
diners. Advertise in the
Cuisine Scene.
Runs each week in the
Weekender on Thursdays in
the Adirondack Daily Enterprise,
and Fridays in the Lake Placid News. Also, the Weekender
and Lake Placid News are distributed to visitors at
area hotels and motels.
Special Rate
$873 per column inch for the Cuisine Scene in both papers.
(Regular rate $1620)
$623 per column inch for one paper
(Regular rate $1470)
2”
2 col.xer w eek
* Not valid with other combination offers
* Ads must run within same week
92 p
$
O n ly 3 4 papers.
for both paper.
ne
$ 4 92 for o
2
2 col.x
3”
O n ly $5 2 3 8
p er w ee
k
for both
p
$
37 38 for o apers.
n e paper
.
Lake Placid News
PO Box 318, 54 Broadway
Phone (518) 891-2600
Fax (518) 891-2756
Page 10
Effective 01/01/15
Award-Winning
Regional Guides
Most Popular
Best Distributed
Real Estate
Adirondack Logging
North Country Dining
DIRON
IROND
DA
ACK
CK
AD
_|ä|Çz
REAL ESTATE GUIDE
Adirondack
MAY 2014
©
LAKE PLACID NEWS
ADIRONDACKGUIDE.COM
GILLIS REALTY, INC.
SEE OUR DISPLAY AD FOR PROPERTY DETAILS ON PAGE 13
SAY REAL ESTAT
SAY REAL ESTATE
AYRES REALTY, INC.
PRUDENTIAL LAKE PLACID
ACCOMMODATIONS
HOMES . LAND . WATERFRONT . CAMPS . HOME SERVICES
A guide to homes, camps, land and commercial
properties in the Adirondack Park. Distributed the
first of each month. It’s where the majority of real
estate agencies are seen advertising because of the
great response. Published 10 months a year and also
online at www.AdirondackDailyEnterprise.com and
www.LakePlacidNews.com.
The Adirondack Park has a long history of logging.
This magazine covers the forest products industry in
the Adirondacks. Written about the loggers for the
loggers and the associations they belong to. This is
mailed to the members of logging organizations.
A Restaurant Guide that will tantalize anyone's taste
buds. Put your menu in diners' hands prior to their
arrival at your restaurant. Published three times a
year and also online at www.AdirondackDailyEnterprise.com and www.LakePlacidNews.com.
www.AdirondackGuide.com
Arts in the Park
Visitor’s Guide
Resource Guide
The Adirondack Winter and Summer Vacation
Guides are sold as a package in the spring. Make
sure you reserve early! Let visitors know what you
have to offer. Over 100,000 readers. Reach more by
advertising on our web site next to our guide.
A Resource Guide that helps link people in the community. Hospitals, banks, libraries, schools, clubs
and more. A guide that is kept throughout the year.
Published annually in March. Includes 1 year on our
website.
6 ANNUAL
TH
©
The 2014 Summer/Fall Arts Schedule of Events
Lake Placid News
A guide to the artists and artisans in the Adirondack
Park. Published once a year at the height of the summer season. Featuring artists in the Tri-Lake region,
which is considered the Artists’ Capital of the
Adirondacks.
Seen everywhere in the North Country!
Phone: (518) 891-2600 • Fax (518) 891-2756
Page 12
Phone: (518) 523-4401 • Fax: (518) 523-1351
Monster Vertical Pricing
7 days
Line Ads
Display Ads
14 days
$55.00
$75.00
30 days
$85.00
$130.00
* in combination with a print ad in the newspaper
effective 1/1/15
$105.00
$195.00
Additional Upsells:
Bold - job will appear in bold within the search results, increasing visibility
Refresh - automatically brings a 30 day job listing to the top of the results page after 14 days
Monster Match - a service that matches job seekers with employers and their job listing by hand; a job
seeker can complete a skills based profile or have a Monster resume and recruitment professional will match
their credentials to local job opportunities and email 3 qualified candidates to that company
Diversity - research nearly 27 million diverse professionals immediately by extending the posting to career
sites of a number of membership associations
CAN -7, -14, -30 (Career Ad Network) - dynamically transforms the job posting into an online hiring ad
and strategically places the ad where qualified job seekers spend their time online; seekers will be brought to
our site when they click on the ad; this is available for 7 days, 14 days, or 30 days
Top Job - job will appear in a Top Jobs box on the jobs homepage as well as the homepage of all locations
in that group
Veteran - Instantly drive veteran talent to your job with a premium 30-day posting that appears exclusively on
Monster and the Military.com Veteran Employment Center
Price
Bold
Refresh
Monster Match
Diversity
Veteran
CAN -7
CAN -14
CAN -30
Top Job
Recruiter Package includes:
$55.00
$55.00
$45.00
$65.00
$45.00
$55.00
$85.00
$155.00
$75.00
30 days online
30 Day Career Ad Network
Top Job
Refresh
Line Ad
Display Ad
$280.00 (a $390.00 value!)
$336.00 (a $480.00 value!)
* in combination with a print ad in the newspaper
Phone: (518) 891-2600 • Fax (518) 891-2756
Gold Package includes:
30 days online
Bold
Veteran
Diversity
30 Day Career Ad Network
Auto Refresh
Line Ad
Display Ad
$410.00 (a $480.00 value!)
$336.00 (a $570.00 value!)
Page 13
Phone: (518) 523-4401 • Fax: (518) 523-1351
Have your business be seen
in 8,000 households
• Largest distribution
• Lowest rate
• Limited space
Reserve Now!
518-891-2600
$
$
Your ad will be in Saturdayʼs
PLUS extended delivery with
coupons & comics to
non-subscribers
2
5
P.C.I.
Pick up your ad that is
already running in the
newspaper and repeat it in
the Saturday Select.
P.C.I.
Run only in the Saturday
Select for 6 weeks.
Free
Free
Color
Color
Sizes: 2 x 2 (business size)
6 x 3 (banner size)
3 x 10 (quarter page)
Dealine: Friday - 2 weeks prior to publication
Page 14
Effective 01/01/15
ALL
ACCESS
Ask about
Easy Pay
Only
$
16
• The Newspaper
• The Website
• The Digital
Duplication
• The iPhone and
Android Apps
70
a Month
INCLUDES DIGITAL
Carrier/Motor Rt.
Mail
Mail
Inside 129 zip code
Outside 129 zip code
1
13
3 W
Weeks
eeks
$5265
2
26
6 Weeks
Weeks 5
52
2 Weeks
Weeks
$10530
$20020
$6045
$12090
$23400
$7930
$15860
$31720
Carrier collect $805 bi-weekly ($195 yr) • One month $1800 ($198 yr)
Digital Only Subscription Rates
Register Online Only
1 Year
6 Months
3 Months
1 Month
Single Articles
180.00
96.00
49.50
20.00
10.00
www.
IInside
n s i d e Essex
Essex C
County
ounty
Outside
O
u t s i d e Essex
Essex C
County
ounty
6 month subscription ($52 + $23 postage)....... $75
1 year subscription ($72 + $30 postage)........... $102
Phone: 518-891-2600
circulation@adirondackdailyenterprise.com
Rates for outside the U.S. available upon request
Page 15
n
6 month subscription............... $52
1 year subscription.................. $72
pic Regio
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Media Kit - Adirondack Daily Enterprise

Transcription

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