this is our brand - Star Tribune Company

THIS IS OUR BRAND
THIS IS OUR BRAND
WHAT’S INSIDE
This is Your Guide (Introduction). . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 1
At Our Core: Brand Position. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 2
Who We Are: Brand Attributes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 3
Our Logotype. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .4
Our Symbol. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5
Signature Lockups. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6
Please Don’t (Unacceptable Uses) . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7
Color Variations. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 8–9
Our Tagline. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 10
Bringing it All Together. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .11
Brand Voice. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12–13
Proudly Green: Primary Color Palette. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14
Secondary Color Palette . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15
Typography. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16–18
Photography Style. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19
Stationery. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20–21
Digital Icons. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .22
Social Media Icons . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23
News Presentation . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24–25
Our Brand in Action. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .26–27
THIS IS YOUR GUIDE
Thank you for your efforts to communicate our Star Tribune brand, confidently and consistently.
When you write for us, design for us, speak about us, advertise for us or sell for us, you convey
what we represent to Minnesota. With your partnership and brand advocacy, we can underscore
the unique value we provide — all day, every day.
From the publisher
These guidelines are your map, your North Star, if you will for communicating
the Star Tribune brand. They set our direction and keep us on course. They
protect the equity of the Star Tribune brand, a valuable asset. They help us be
consistent, efficient, unified and, most of all, competitive in a challenging market.
Thank you for creating and upholding our remarkable achievements and
indisputable leadership. Our work matters to Minnesota.
Michael J. Klingensmith
Publisher and CEO
1
AT OUR CORE
Brand position:
Star Tribune covers more of what matters to
Minnesota, all day, every day — helping us stay
informed, and navigate and take part in our world.
This is the position we want our brand to occupy
in the minds of our readers, our business partners
and our community. Our products and services are
changing, all day, every day. Our brand position
is constant. It provides direction, focuses our
energies and, unifies our many talents.
OUR BRAND POSITION ANSWERS FOUR QUESTIONS:
1 What do we do?
We cover more, and more of what we
cover really matters to Minnesotans.
Our content is deeply relevant to our
readers, whether they rely on us for
hard news or entertainment. Sports or
politics. Business or opinion. Obituaries
or weather. Coupons or classifieds.
We are truly at the heart of this
community — enriching, informing
and championing Minnesota.
We are all day, every day. We are
always on, whenever Minnesotans
need to know. No one has to abide
by a schedule we set. We are a
modern, multi-platform, multimedia
news-producing organization with
24/7 timeliness.
2
2 Who do we do it for?
Minnesotans. Wherever they live.
Whether they are broadly interested in
our coverage or are niche readers.
4 What benefit do we provide?
We help Minnesotans:
3 What makes us unique?
We set the news agenda for the state.
No one in Minnesota has a larger
newsroom. No one can touch our depth
and breadth of coverage across the
state. And no one has a history like
ours of strengthening and enriching this
community.
•N
avigate their world: We have an
essential place in the lives of
Minnesotans, every day. We help
them understand how local,
regional, state, national and global
news affects their lives. And we
help them with day-to-day activities,
from clipping coupons to figuring out
what to do on weekends or finding
a place to live.
• Stay informed: We cover or curate
local, regional, state, national and
global news.
• Take part: We help Minnesotans
understand their community and
discuss issues with friends and
colleagues. We invite Minnesotans
to express their opinions in keeping
with their rights to freedom of speech.
We champion this community and
invite everyone to join in. We believe
an informed citizenry is essential to
a thriving democracy.
WHO WE ARE
Brand attributes
Our brand attributes describe the
essence and personality of our brand.
They shape how we communicate.
We are:
Trusted
Informative
Authoritative
Minnesotan
Comprehensive
Visual brand attributes
Our visual brand attributes inform
how our brand comes to life —
through design, visual imagery
and writing.
We feel:
Engaging
Fresh
Vibrant
Dynamic
Entertaining
3
OUR LOGOTYPE
The Star Tribune logotype is a carefully drawn series of characters. Great care has
been taken to ensure proper proportion and letterspacing. The logo should never be
typeset. Get the approved logotype art from the Marketing department or online
at StarTribuneCompany.com.
The Star Tribune logotype is the official signature of the company.
It may be used as a standalone mark for use in the news products,
branding products that are a subset of the core business and
corporate communications.
Correct clear space
To ensure visual impact and clarity, clear space must always surround the
Star Tribune logotype — without the intrusion of other graphic elements or text.
The minimum amount of space surrounding our signature should be no less
than the character height and width of the letter “e” in the logo.
There are only two standard exceptions to this rule: 1 The spacing around the
logotype when used as a masthead for the daily newspaper and 2 the banner on
the website. Both have been spaced to fit those unique environments (see page 24).
4
OUR SYMBOL
This is our brand mark. Think of it as the North Star, representing our
direction. Forward, upward, the path we take to help our readers, our
advertisers and our community navigate the future.
Green is good
The Star Tribune brand mark almost always accompanies our logotype in a
prescribed orientation and size, as shown on the following pages. It may
also stand alone in certain instances, such as when it is used for large
supergraphics in signage, or on vehicles, or coin boxes. It should appear in
its two approved colors whenever possible.
Grayscale is restricted
The Star Tribune grayscale brand mark may be used as a standalone symbol
and is to be used where appropriate in the newspaper.
5
OUR SIGNATURE LOCKUP
The logotype and the brand mark lock up into a brand signature.
Use either a horizontal or vertical format according to space available.
Horizontal brand signature
The horizontal brand signature has been carefully spaced and sized to create a
unit. No alteration in spacing or size relationship is allowed. Please maintain the
prescribed clear space around the signature. For special spacing challenges, contact
the Marketing department for guidance.
1/
4
6
e
Vertical brand signature
The vertical brand signature has been carefully spaced and sized to create a unit.
Please don’t alter the spacing or size. And always maintain the prescribed clear
space around the signature.
PLEASE DON’T
Use our logo only in prescribed colors and formats. Here are some incorrect usages.
Please don’t create something funky that we’ll have to display here.
Don’t use all green.
Don’t use other colors.
vita mn
Don’t change the shape.
Don’t use the star elsewhere.
Don’t change the size or spacing.
Don’t change the angle.
Don’t use color on a dark background.
Don’t put our logo on a patterned background.
7
COLOR VARIATIONS — HORIZONTAL
These are the approved full color and black-and-white versions of our logo. Use full color whenever possible.
Horizontal full color: preferred
Horizontal black: second best
Horizontal grayscale: if you absolutely must
Horizontal reversed: for dark backgrounds
30% black
60% black
8
COLOR VARIATIONS — VERTICAL
Vertical full color: preferred
Vertical black: second best
Vertical grayscale: if you absolutely must
Vertical reversed: for dark backgrounds
30% black
60% black
9
OUR TAGLINE
Our tagline communicates the value and benefit of our
Star Tribune brand in the lives of Minnesotans.
Our tagline should be locked to the brand signature in both
horizontal and vertical formats.
The tagline can be used as a headline or as the sole content of an ad, especially
in the first year of rollout. (If it does appear as such, it should NOT also appear
locked up with the logo.) A rule of thumb: use the tagline for good news only.
Please check with the Marketing team for guidance if you have questions.
Imagine if every one of the more than 7 million people who read Star Tribune products
every month knew our tagline. It’s an ambitious goal. Let’s work to achieve it.
Full tagline — preferred
More of what matters to Minnesota.
All day. Every day.
Shortened tagline
More of what matters to Minnesota.
Shortest form of tagline
More of what matters.
The shorter versions of tagline are best implemented after the first year of use (2015).
10
More of what matters to Minnesota. All day. Every day.
BRINGING IT ALL TOGETHER
Here’s our formula for approved clear space:
1/
4
e
1/
2
e
1/
2
e
1/
2
e
When space dictates the use of a logo smaller than two inches, the tagline should
not appear. Because no one will see it.
2 inches: Anything smaller and the tagline is out
Less than 2 inches so tagline must go.
That’s better.
11
BRAND VOICE
Just as our newsroom strives to meet the highest standards of
reporting, in the written word and increasingly in other media,
our marketing and other company communications should
reflect the attributes and personality of the Star Tribune brand.
This is our brand voice.
Writing about Star Tribune
•WIIFM. (What’s in it for me?) Focus on the audience. Make every attempt
to write copy that is “benefit” focused, rather than “features” focused.
If you wish to promote the strengths of the Star Tribune, always highlight
how our strengths benefit the audience.
• Short and strong. Keep copy succinct and snappy. The mental storage bucket
is small.
•
Conversational. Use second person, present tense, active voice. Our copy should be clear and energetic. Avoid overly formal writing. Use contractions to establish a friendly voice. But watch out for exclamation points. We can be an entertaining brand, but we are never gushy or immature.
• Call to action. Tell the audience what you want them to do. Subscribe. Read.
Click. Share.
Talking about Star Tribune
Be a brand ambassador. You represent our organization. Everything you say
communicates our brand. If someone asks you about your career, here’s what
you might say (in your own words, of course):
“I work for Star Tribune. We have over 260 journalists and we break news all
day, every day. We win Pulitzer Prizes. Over a million people read us in print
every week. StarTribune.com has over 7 million unique visitors every month.
We deliver more of what matters to Minnesota.”
12
Brand attributes: Trusted, Informative, Authoritative
Our brand is strong, smart and authoritative. It is never egocentric or boastful.
Headline: We
write it. Others cite it. Headline: Know the world you’re about to change.
Brand attribute: Minnesotan
We live and work here. This is our community. Our brand voice can be
unabashedly Minnesotan.
Headline: Minnesota
Hotdish.
Headline: Star Tribune weather is the clear choice.
Brand attributes: Entertaining, Fresh, Vibrant
Our brand voice can be witty and conversational. It can urge our readers to be the
same, by reading our product.
Headline: Check
for wrecks and avoid the bottlenecks.
Headline: Inked or linked?
Brand attribute: Engaging
Sometimes the best way to engage our audience is to be friendly, but directive. Tell
them what you want them to do. Nicely.
Headline:
Open the brain box.
Brand voice don’ts
The Paper
The Newspaper
In company communication, please don’t refer to our organization as “the paper”
or “the newspaper.” The newspaper is one of our products. It’s not a name for
our company.
So is it “Star Tribune” or “the Star Tribune”?
Good question. Here are the standards we like to use when referring to our
company and our products.
Do: He works for Star Tribune. (As in, he works for Target. She works for Medtronic.)
Star Tribune: The company
Don’t: I work for the paper. (Even if you work at Heritage Center, our
production facility.)
The Star Tribune: The newsprint product. To most people, this means our
newspaper, so we want to use “the” only to refer to “the newspaper.”
Other names include:
Do: Star Tribune produces quality investigative journalism.
Don’t: This newspaper produces quality investigative journalism. (That journalism
can be found online, not just printed in our newspaper.)
“The Strib”
Please don’t speak or write about the enterprise or the news product as the “Strib.”
Also, please don’t create new product or social media names that contain “Strib.”
This nickname, given to us by others, enjoys some use now, but we wish to limit it
to its current manifestations.
StarTribune.com
Star Tribune mobile
Star Tribune digital content
Star Tribune news app
Don’t see it here?
For specific word choices, grammar questions and style points, please refer
to APStyleBook.com. We have a subscription, and we have noted several
important points in our custom AP Stylebook.
Do: Read it online at StarTribune.com.
Don’t: Read it in the Strib.
13
WE’RE PROUDLY GREEN
Vibrancy, growth and renewal. The Star Tribune primary color palette features two
green shades, emerald green and bright spring green. The two principal greens are
contrasted with a rich black. You can use our deep forest green as a vignette accent
STAR TRIBUNE GREEN
STAR TRIBUNE SPRING GREEN
or as a secondary formal color. Complement these primary colors with a group of
secondary colors.
STAR TRIBUNE FOREST GREEN
Pantone® 348 Coated
Pantone® 368 Coated
Pantone® 3425 Coated
Pantone® Black Uncoated
Pantone® 348 Uncoated
Pantone® 368 Uncoated
Pantone® 3425 Uncoated
30c 30m 30y 100k
CMYK /Coated: 100c 100y 25k
CMYK /Coated: 50c 100y
100c 20m 100y 50k
r10 g2 b3
CMYK /Uncoated: 100c 100y 40k
CMYK /Uncoated: 50c 100y
r0 g99 b65
HEX: 0a0203
r0 g130 b74
r97 g191 b26
HEX: 006341
HEX: 00824a
HEX: 61bf1a
GREEN VIGNETTE
100c 100y
50c 100c
14
BLACKPantone® Black Coated
100c 100y 55k
75% Tint
50% Tint
30% Tint
15% Tint
Spring Green
Spring Green
Spring Green
Spring Green
AND BEYOND
Bright palette
This lively palette is designed to be
used on a daily basis for promotion
and advertising.
BLUE
Pantone® Cyan C
Pantone® Cyan U
100c
r0 g158 b223
HEX: 009fdf
Formal palette
This palette is designed to be
used for elegant or more serious
communications and invitations.
DEEP BLUE
Pantone® 7701 C
Pantone® 308 U
100c 50k
r0 g87 b118
HEX: 005776
Neutral palette
This color group is used for
backgrounds, large tint areas or
paper substrates.
BLACK
Pantone® Black C
Pantone® Black U
30c 30m 30y 100k
r45 g41 b38
HEX: 2d2926
AQUA
Pantone® 7467 C
Pantone® 7467 U
100c 40y
r0 g163g b173
HEX: 00a3ad
DEEP TEAL
Pantone® 7719 C
Pantone® 328U
100c 50y 40k
r0 g109 b104
HEX: 006d68
50% BLACK
50k
GOLD
Pantone® 124 C
Pantone® 7406 U
20m 100y
r234 g170 b0
HEX: eaaa00
OCHRE
Pantone® 117 C
Pantone® 117 U
20m 100y 20k
r201 g151 b0
HEX: c99700
30% BLACK
30k
ORANGE
Pantone® 151 C
Pantone® 151 U
60m 100y
r255 g130 b0
HEX: ff8200
RUST
Pantone® 1525 C
Pantone® 1525 U
60m 100y 20k
r185 g71 b0
HEX: b94700
5% BLACK
5k
RED
Pantone® 485 C
Pantone® 485 U
60m 100y
r218 g41 b28
HEX: da291c
CRIMSON
Pantone® 202 C
Pantone® 202 U
100m 100y 30k
r134 g38 b51
HEX: 862633
15% BLACK
15k
VIOLET
Pantone® 2415 C
Pantone® 2415 U
30c 100m
r158 g0 b126
HEX: 9e007e
PURPLE
Pantone® 7650 C
Pantone® 7650 U
30c 100m 40k
r114 g34 b87
HEX: 722257
KHAKI
Pantone® 5875 C
Pantone® 5875 U
100c 86y 3k
r210 g206 b158
HEX: d2ce9e
15
TYPOGRAPHY
Use these typefaces separately or in combination. They look great alone or together.
Our slab serif typeface is Populist Display, shown in the basic weights below.
Populist Display Thin
Populist Display Medium
abc de fgh ijkl m nop q rstuv wxyz
1 2 34 5 67890,.? !:’ ”
a bc de fgh ij k l m no p qrst uvwxyz
1 2 3 4 56789 0,.? !:’”
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Populist Display Light
Populist Display Bold
a bcdefgh ijkl mno pqrst uv w x yz
12 3 4 5 6789 0,.?! :’”
ab c de fgh ij k l mno pqrstuv wx yz
1 2 3 4 5 6789 0,. ?!:’”
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Populist Display Regular
Populist Display Black
a bcdefghijkl mno pqrst uv w x yz
123 4 56789 0, . ? ! : ’ ”
ab c de fgh ij k lmno pqrs t uv w xyz
1 2 3 4 5 6789 0,.? !:’ ”
ABCDEFGHIJKLMNOPQRSTUVWXYZ
16
ABCDEFGHIJKLMNOPQRSTUVWXYZ
ABCDEFGHIJKLMNOPQRSTUVWXYZ
Our sans serif typeface is Whitney, shown in the basic weights below.
Whitney Light
Whitney Book Italic
Whitney Light Italic
Whitney Medium
Whitney Book
Whitney Bold
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890,.?!:’”
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890,.?!:’”
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890,.?!:’”
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890,.?!:’”
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890,.?!:’”
ABCDEFGHIJKLMNOPQRSTUVWXYZ
abcdefghijklmnopqrstuvwxyz
1234567890,.?!:’”
17
TYPOGRAPHY
Need a specialty script font? Here you go.
Entertainment script
Use this script font only for special entertaining, consumer-facing promotion.
Delicious Pro
Welcome to the Star Tribune booth!
New!
green girls
garden with the
18
PHOTOGRAPHY STYLE
Star Tribune photography
Our award-winning photojournalism helps tell the stories that matter to
Minnesota. In communicating our brand, we use commercial photography
and our own photographers’ work — with a few rules.
Use our photography only when promoting Star Tribune and our brand,
not our partners, advertisers or other business entities. Select images that
reflect our brand attributes — fresh, engaging, dynamic and entertaining.
Each photograph has a story connected to it. Be sure to do your diligence
before use — make sure the story behind the shot supports the message
you are sending. Our photography is not clip art.
Always use this caption: © Star Tribune 2014 [date of use].
Please don’t modify our photos in any way: color, content or shape.
Still can’t resist? Need a special request? Contact the Star Tribune
news photo department.
© Star Tribune 2014
© Star Tribune 2014
© Star Tribune 2014
© Star Tribune 2014
19
OUR STATIONERY
It’s cleanly designed. It’s professional. It’s undeniably on
brand. Use it with pride.
Need something you don’t see here? Contact the Marketing team and we’ll
be delighted to put it together for you. As tempting as it is, don’t build your
own stationery.
425 Portland Avenue
Minneapolis, MN 55488
p 612.673.4000
December 10, 2104
Name Last Name
1234 Address
City, State 12345
Dear Name,
Lorem ipsum dolor sit amet, consectetur adipiscing elit. Nulla eget eros pharetra, convallis nunc
ac, facilisis enim. Vivamus velit urna, ultrices eu dignissim in, facilisis id neque. Donec quam est,
vestibulum at mauris vehicula, eleifend convallis ipsum. Nullam fringilla pretium rhoncus. Aliquam
quis odio elit. Sed consequat enim vehicula erat lacinia porttitor. Vivamus ornare euismod magna ut
ultricies. Donec vel urna sem. Quisque metus massa, aliquam rhoncus arcu sit amet, condimentum
bibendum nulla. Cum sociis natoque penatibus et magnis dis parturient montes, nascetur ridiculus
mus. Maecenas vitae pretium nunc. Pellentesque mattis posuere nibh a ultrices. Aenean ullamcorper,
sapien vel molestie sollicitudin, ligula metus ornare libero, a tristique libero quam eget justo.
Morbi suscipit placerat mattis. Nam feugiat lectus vitae consequat fringilla. Nam in ultrices dolor.
Nullam vel lorem lobortis, vestibulum nibh vehicula, dictum nisi. Donec fermentum lacus lacus, sed
condimentum augue iaculis sed. Sed hendrerit lectus ut felis pharetra ultricies. Praesent non quam a
dui mollis porta.
425 Portland Avenue
Minneapolis, MN 55488-0002
Proin euismod nulla ac ipsum pharetra, vitae elementum libero ornare. Etiam porta volutpat tellus,
sit amet pulvinar libero mattis a. Sed id ante eget risus aliquet fermentum at at eros. Nunc metus orci,
lacinia at bibendum sed, ornare et sapien. Nunc sit amet velit in est faucibus dignissim. Quisque non
feugiat massa. Curabitur turpis urna, porta eu augue at, dictum pellentesque ligula. Nulla tempor
semper aliquam. Vestibulum fringilla iaculis orci sodales vestibulum.
Sincerely,
Name Last Name
No. 10 Envelope
Letterhead
20
OUR STATIONERY
Business Card Front
John Doe
Vice President, Finance
o
h
c
f
612.673.0000
612.673.0000
612.673.0000
612.676.0000
john.doe@StarTribune.com
@jdoe
425 Portland Avenue
Minneapolis, MN 55488
Business Card Back
Sticky Note
Note Pad
21
DIGITAL ICONS
We’re a modern brand for the digital age. Here are our digital icons.
Sub-brand app icons
for Apple and Android
News app icon for Apple iOS
Our News app icon features the
same two-color symbol bleeding
top and upper right. It is titled with
Populist Display bold.
basketball
girls’
news
football
Star Tribune icon for Android
We use the Star Tribune symbol
without background for our
Android icon on mobile and tablets.
boys’
prep
Star Tribune icon for Apple iOS
This icon represents Star Tribune on Apple iOS . The icon has a white
field with a two-color symbol centered within the square. The Star Tribune
spring green shadow defines the right and bottom sides.
hockey
The pale green tint identifies the correct position
of the symbol within the square.
iPhone iOS 7
example
22
Android
example
SOCIAL MEDIA ICONS
To reinforce our digital brand presence, we use the brand
symbol to represent our news topic areas for all social media.
Social media icon
We’ll use this icon style when we want to represent the main Star Tribune news
enterprise. Our Twitter, Instagram and Facebook main accounts, for instance.
news
Social media icons for Apple iOS
All social media icons feature a
gradient mix of our two greens,
our symbol bleeding top and
upper-right. It is titled with Populist
Display bold.
A pale green tint identifies the correct position of
the symbol within the square.
Social media icon extensions
Use the cropped star design for our
“sub” accounts on Twitter, Facebook
and the like. Let’s be consistent.
opinion
Example of how they appear
on Twitter
stribdrive
multimedia
sports
23
NEWS PRESENTATION
Our new symbol is used tastefully to build a consistent
brand experience.
Star Tribune newspaper and StarTribune.com
/ e
To allow for more flexibility with our news presentations, a newsroom exception
is allowed with the brand signature in the instance of the front page of the print
product and on StarTribune.com. These executions were created solely for the
news products and should be used ONLY in these spaces.
1
ZSW
sports
¬
winner of two
toddler,
teens shot
in
Mpls.
A string of early-eve-
ning gunfire injuring
14-month-old is called
unacceptable. B1
Tsarnaev’s
wounds are told
Bombing suspect had
skull fracture, among
other injuries. A5
Iran negotiator
choice is noted
24
Selection may signal
less confrontational
nuclear stance. A5
Radioactive
water leaks
nation
A minnesotA mission
for boston victims
wednesday
top news
A1 Wednesday, Aug. 21, 2013
variety
Mauer lands
on DL with
concussion
Au g u st 21, 2013
[C M Y K]
2
Crime novelist
Elmore
Leonard dies
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2013 Pulitzer Prizes
DEBATE TRIGGERS
LRT planners
SHOW OF WEApOnS urged to take
fresh approach
Met Council says it will
go back to drawing board on
unpopular freight options.
●
By PaT dOYle
patrick.doyle@startribune.com
Key lawmakers say the
agency planning the southwest Corridor light-rail line has
agreed “to go back to the drawing board” to resolve a dispute
that threatens development of
the metro area’s most costly
transit project.
The lawmakers urged the
metropolitan Council, which
oversees the light-rail system, to look for other ways to
SOUTHWEST
CORRIDOR
Proposed light-rail line
Route: Minneapolis to eden
Prairie
Length: 16 miles
Cost: $1.6 billion to $1.8 billion
current reroute options.
The southwest Corridor
light rail is expected to run
nearly 16 miles from downtown minneapolis to eden
Prairie and open in 2018. The
met Council recently postponed decisions on the project
after revealing that resolving
the freight-rail dispute could
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