Syracuse New Times

S Y R A C U S E
BUZZ
EVENTS CALENDAR
Images from around Central
New York that highlight the
style and flavor of the region.
FREE
The regions most-desirable
event listing. Even more
complete on-line .
W W W. S Y R A C U S E N E W T I M E S . C O M
NEWS
& BLUES
Off-beat news.
The nowsyndicated
industry’s
version of a
“cult classic.”
SANITY
FAIR
JEFF
KRAMER
Central
New York’s
funny guy is
exclusively
published in
the New Times
each week.
ARTS &
CULTURE
Film & Theater
Reviews and
listings.
One of the
things we are
best known
for.
READ! SHARE! RECYCLE!
News
Commentary
by senior
writer Ed
Griffin-Nolan.
2015
Media
Kit
Nice to meet you
For 47 years, the Syracuse New Times has been a
community voice depicting a variety of lifestyles and
views. Fiercely independent and decidedly alternative, the
Syracuse New Times provides expanded insightful commentary and information on the issues Central New Yorkers face everyday. We bring you stories and commentary
that are evocative, provocative, humorous, and sometimes
infuriating, opinionated and sarcastic, but always a credible informative and trusted source of information. Always
adding the sanitizing light of sunshine in sometimes dark
places at a time when it is needed most.
The Syracuse New Times is on your side with stories
and information for you to help plan your life or your
weekend. What we are not, is the “paper of record”. No
ribbon-cuttings and press releases here. We decide what is
newsworthy and worthy of comment with stories that we
know the community needs to be aware of.
And as always, the Syracuse New Times will continue
to be the “go to” source of coverage of the arts, entertainment, dining and community events throughout Central
New York. Coverage done with passion and authority built
on a calendar of things to do over the weekend.
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SYRACUSE
NEW TIMES
FOOTPRINT
IN CENTRAL NEW YORK
FAST FACTS
80,000+ READERS PER WEEK
1,000+ DISTRIBUTION LOCATIONS
8,000+ FACEBOOK FOLLOWERS
100,000+ MONTHLY UNIQUE WEBSITE VIEWERS
6 COUNTY COVERAGE
Onondaga
Oswego
Cayuga
Oneida
Madison
Cortland
27,000+ WEEKLY E-NEWSLETTER SUBSCRIBERS
CVC Audit, September 30, 2014
The Syracuse New Times circulation is audited and verified
by the Circulation Verification Council, a national,
independent auditing company.
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2015 SPECIAL FEATURES
JANUARY
Section
Publishes Deadline
Winter Giveaway
Jan-Feb
regular
Mind, Body Spirit
1/21
1/13
Weddings/Club Wed
1/28
1/22
FEBRUARY
Auto Show (tentative)
Winter Giveaway continued
2/11
2/3
Jan-Feb
regular
2015
CONTENT
SCHEDULE
MARCH
College Fair Guide
3/4
2/26
NCAA Brackets
3/18
3/12
St. Patrick’s Day Parade
3/11
3/5
APRIL
Dining Times
4/24
4/3
Earth Day
4/22
4/14
Mother’s Day
4/29
4/23
Susan G. Komen
Race for the Cure
4/29
4/23
Mother’s Day
5/6
4/30
Fashion
5/20
5/12
Summer Times
6/3
5/26
Father’s Day
6/10
6/4
Mind, Body Spirit II
6/24
6/16
Jazz Fest
7/15
6/5
Lifelong Learning
7/30
7/22
M AY
JUNE
J U LY
AUGUST
Arts Issue
8/26
8/18
SEPTEMBER
Student Survival Guide
9/2
8/6
College Open House Guide
9/23
9/17
Fall - Haunted, Crops
(Autumn Times)
9/30
9/22
Parade of Homes
TBA
TBA
DEADLINES
The Syracuse New Times publishes weekly.
Deadlines are the Thursday prior to publication.
OCTOBER
Best of Syracuse Guide
10/7
9/29
Dining Times
10/30
10/9
NOVEMBER
Snow Guide/Winter Times
11/11
11/3
Buy Local Gift Guide
11/18
11/10
DECEMBER
New Year’s Eve Guide
12/9
12/1
SPONSORSHIP PACKAGES
Sponsorship packages are available for special
events hosted by the Syracuse New Times and
Family Times including: Summer Fun & Camp Fair,
Street Painting and the Syracuse Area Live Theater
Awards. Ask your sales representative for details.
*All features and publication dates are tentative
and subject to change.
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SPECIAL PRODUCTS
JAZZ FEST PROGRAM
in collaboration with the M & T
Bank Jazz Fest, the Syracuse New
Times publishes the official Jazz Fest
program.
LOCAL FLAVOR
Purchase a 1/8th or larger ad and commit to 12 times,
and receive a full page advertorial on your restaurant.
Add a promotional video for a nominal fee.
Distributes to area hotels November 2014 - March 2015. Deadline October 10 th
SPECIAL
ADVERTISING
FEATURE
FROZEN TREATS
CNY SWEET SHOPPES
FA M I LY • S U M M E R • F R E S H
DOUBLE BLOCK
SINGLE BLOCK
$
$
2.25” Wide x 3.5” Tall
2.25” Wide x 1.75” Tall
270
135
ADVERTISING
DEADLINES
Issue July 2nd : Deadline June 26th
Issue July 30th : Deadline July 24th
Issue August 27th : Deadline August 21st
TRIPLE BLOCK
405
$
2.25” Wide x 5.25” Tall
QUAD BLOCK
540
$
4.5” Wide x 3.5” Tall
To advertise on this page, contact your sales
representative or Michelle Bowers at 422-7011 x114
or email mbowers@syracusenewtimes.com
Dining Times
Restaurant & Bar Guide
CLUB WED
Publishes every 4th week
of the month.
GROUP PAGE
OPPORTUNITIES
Ask your Sales
Representative for details.
Call your sales representative or Michelle Bowers at (315) 422-7011 x114 for info
DINING TIMES
FALL/SPRING
Publishes twice annually and is
distributed to local hotels.
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DISPLAY & CLASSIFIED RATES
D I S P L AY A D V E R T I S I N G R AT E S
Ad Size
Dimensions
Open Rate
Back Page
9 x 10.62
$
Inside Front or Back
9 x 10.62
$
Full
9 x 10.62
$
Cover Block
9 x 1.2
1/2 Horizontal
9 x 5.25
$
1/2 Vertical
4.44 x 10.62
$
3/8 Horizontal
6.73 x 5.25
$
1/3 Vertical
4.44 x 7
1/4 Square
4.44 x 5.25
$
1/4 Vertical
2.16 x 10.62
$
1/4 Horizontal
9 x 2.55
$
1/6 Square
4.44 x 3.4
$
1/8 Square
4.44 x 2.55
$
1/8 Vertical
2.16 x 5.25
$
1/12 Horizontal
4.44 x 1.6
$
1/12 Vertical
2.16 x 3.4
$
1/16 Square
2.16 x 2.55
$
Club Banner
9 x 1.2
$
1/2 Club Banner
4.44 x 1.2
$
6x
3,000
$
2,750
$
2,475
$
12x
2,700
2,550
2,337.50
$
2,230
750
2,100
$
—
1,360
$
1,360
$
$
1,225
$
1,020
$910
$
745
$
745
$
745
$
515
$
385
$
385
$
260
$
260
$
125
$
200
$
125
$
1,860
$
—
1,225
$
2,062.50
$
1,155
$
920
$
820
$
670
$
670
$
670
$
465
$
345
$
345
$
235
$
235
$
$
1,787.50
$
$
1,020
$
765
$
690
$
560
$
560
$
560
$
385
$
290
$
290
$
195
$
195
$
865
785
$
635
$
635
$
635
$
440
$
325
$
325
$
220
$
220
$
COVER STICKERS
—
1,020
$
publication by 5:00pm.
1,620
$
—
1,155
Ad Copy and space
reservation must be in
the Thursday prior to
1,950
$
$
DEADLINE
52x
2,250
$
2,475
$
26x
3”x3” Sticker:
$2,500 per week
963
963
PRE PRINTED
INSERT RATES
665
600
Single Sheet: $35*
4 Pages: $54*
8 Pages: $56*
12-20 Pages: $60*
24-32 Pages: $66*
*Cost per thousand.
485
485
485
335
250
EXTENDED REACH
250
Your Syracuse New Times
ad representative can also
place your ad in: Rochester City, Buffalo Artvoice, Ithaca Times and/or
Albany Metroland. Ask for
details and pricing.
170
170
105
PAYMENT POLICY
125
All advertising must be paid
in advance unless a credit application is
submitted and approved.
Terms are net 30 days.
100
*RATES EFFECTIVE JAN. 1, 2015
DEADLINE
Friday prior to
publication by 12pm.
Publishes every
Wednesday.
C L A S S I F I E D D I S P L AY R AT E S
Display
Consecutive week discounts; 6 weeks: 5%,
$16 Per Column Inch 12 weeks: 10%, 26 weeks: 15%, 52 weeks: 20%
Business Card
Business Card
PAYMENT
POLICY
$75 /week, $55/week with 52 time commitment
Pre-Payment Required
for classified ads.
Classified Line Rates
4 Line Ad
+ Additional Lines
$10 / Week
$2.50 / Line
+ Popper
8
$
Legal Advertising
First Insertion
$0.60 / per line
Subsequent Insertions
$0.51 / per line
+ Border
6
$
+ Highlight
10
$
COLUMN WIDTHS
1
2
3
4
5
6
7
8
column:
column:
column:
column:
column:
column:
column:
column:
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0.97”
2.12”
3.26”
4.4”
5.55”
6.7”
7.84”
8.98”
DIGITAL AD RATES
D I G I TA L A D V E R T I S I N G R AT E S
Homepage
only
Dimensions Open Rate
(pixels)
(weekly)
Marquee Button
181 x 90
$
65
Sidebar Single
258 x 258
$
Sidebar Double
258 x 576
$
Sidebar Triple
258 x 774
$
65
120
165
Homepage + Sections
Content Banner
800 x 245
90
$
WWW.SYRACUSENEWTIMES.COM
Homepage + Site
(includes inside stories)
Sidebar Single
258 x 258
$
Sidebar Double
258 x 576
$
Sidebar Triple
258 x 774
440
795
1,125
$
MARQUEE
BUTTON
Calendar*
*On search and entry page
105
Sidebar Single
258 x 258
$
Sidebar Double
258 x 576
$
Sidebar Triple
258 x 774
$
190
270
SIDEBAR
SINGLE
Classified
Content Banner
800 x 245
25
$
Mobile
Banner
160 x 60
250
$
Newsletter
Content Banner
800 x 245
$250
SIDEBAR
DOUBLE
Commitment Discount: 5% 3 months, 10% 6 mo., 15% 9 mo. & 20% 12 mo
Blogs
CONTENT BANNER
Coffee Ring
800 x 245
$
50/month
Woman Times
800 x 245
$
Points of Reference
800 x 245
$
NY Skies
800 x 245
$
Travel
800 x 245
SIDEBAR
TRIPLE
25/month
25/month
75/month
350/month
$
All positions based on availability.
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PRODUCTION GUIDELINES
DEADLINES
The Syracuse New Times is published weekly on Wednesdays.
The deadline for e-mailed ads and/or artwork is the Thursday prior
to publication.
E-MAILED AD SPECIFICATIONS
Please discuss with your advertising representative how you will
be creating your ad. This way you can decide if you or the Creative
Services Department should create the ad.
- Color artwork should be supplied in CMYK mode. No RGB or
Spot colors
- All artwork, photos and logos used in the creation of .pdf files
should be a minimum 200 dpi
- Other accepted file formats: .tif; .eps; .jpg files
- Black type and large areas of black should be 1-color black
- The Syracuse New Times prefers ads to be
supplied in a press-optimized Adobe Acrobat .pdf with fonts
embedded
- Be aware of font size when placing copy over an image or background. We recommend using a font size no smaller than 10 pt.
type over an image or background
CALENDAR LISTINGS
The Syracuse New Times events calendar is published weekly on Wednesdays.
There is a continuous running calendar
online at syracusenewtimes.com
Calendar listings are free. Enter your
event at syracusenewtimes.com/calendar/
events/community/add
Listing must be received two weeks prior
to event.
PRESS RELEASES
Submit to editorial@syracusenewtimes.com
ELECTRONIC FILES SPECIFICATIONS
(NOT COMPLETE ADS)
If you decide the Creative Services Department should create your
ad, but you still want to supply artwork, logos or copy here are our
guidelines
- Accepted file formats for photos and/or logos: .tif; .eps; .jpg files
- Artwork supplied in the above image file formats should be a
minimum 200 ppi (pixels per inch) Artwork pulled from the web is
a standard 72dpi and is not acceptable
- High-res version of logos should be provided whenever possible
- Black and white artwork should be in grayscale mode
- Color artwork should be supplied in CMYK mode.
- To submit copy for your ad either submit a .txt file as an
attacment to your e-mail or copy and paste your information in the
body of the e-mail
TO ADVERTISE
Contact Bill Brod,
Publisher
(315) 422-7011 ext.138 or
billbrod@syracusenewtimes.com
E-MAIL & QUESTIONS
Please notify your sales representative of any questions.
The Syracuse New Times’ Creative Services Department uses
Adobe Creative Suite 6 in a Macintosh environment.
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