Baking All The Way.

2015 Convention and Exhibition
“Baking All The Way.”
June 14-17, 2015
153 FRANKLIN STREET, BUFFALO, NY 14202.
CONTENT
1.
Convention Goals And Objectives.
2.
Possible Dates and evaluation
3.
Preliminary meeting outline
4.
Request for proposal
5.
Destination search and comparism
6.
Allocation of space and activities.
7.
Hotel and convention center rates and information
8.
All things transportation
9.
Potential and current market list
10.
Convention brochure (contains Registration forms)
11.
Master list of suggested program topics and speakers
12.
Food and beverage requirements and BEO
13.
Group resume
14.
Convention Program
FINAL PROJECT FOR RHIM 3308
Vanessa Oghenekome Ebelike
CONVENTION GOALS AND OBJECTIVES
The American Bakers Association is a group of retail and wholesale bakers in the united
states. Founded in 1985, the association is known for hosting annual conventions and
exhibitions that showcase current trends in baking techniques and industry news. The 2015
convention themed “Baking All the Way” will be three days of learning, networking and
shopping. The convention will be an avenue for members to find new suppliers or connect
with old ones. Meet face-to-face with exhibitors showing the latest machinery and equipment
for the baking industry. Attendees will also See the fresh new array of product trends in
amazing breadth, depth and scope—from ingredient innovations to packaging, merchandising
supplies and much more.
They will also learn exciting ways to energize their business with inspiration from top notch
speakers who are in the business , educational programming, hands-on workshops and
expert-led demonstrations. The convention will also provide an opportunity for attendees to
network, connect and exchange ideas with fellow bakers, caterers, restaurateurs, chocolatiers,
pastry chefs, cake decorators, café owners and other culinary professionals.
DATES
Possible dates for the “Baking All the Way”” convention are June 14-17 or June 21 to 24 (SUNWED).These dates were shortlisted by the association members as the most favorable time of
the year. After sourcing for conference centers, the available dates for June was 14 to 17. So
this date was chosen.
“Baking All The Way”.
ABA 2015 CONVENTION
PRELIMINARY MEETING OUTLINE
2015 Convention and Exhibition
“Baking All the Way.”
What is Baking All The Way about?
Lead the way with innovation and creativity in the ever-changing art of pastries, desserts and artisan
breads. Take four days in June 2015 at ABA’S Baking All The Way Convention and exhibition to gather ideas,
find inspiration, develop your talents, hone your skills and master the newest trends to delight your
customers and keep them coming back for more. Look here for all the latest retail bakery products, services,
techniques and directions to turn your passion into business success.
Who will be there?
Network, connect and exchange ideas with A thousand fellow bakers, caterers, restaurateurs, chocolatiers,
pastry chefs, cake decorators, café owners and other culinary professionals.
What will you gain from the program sessions?
•An exhibition with over 100 industry giants.
•Making Wedding Cake Flowers
•Creating Sugar Blings, Bobbles And Bottles out of sugar
•Learning Artisan Baking Fundamentals
•Writing Made Easy for cake decorators
•Interactive Section: -The Business Of Cakes. Etcetera
Housing, social events and other essentials?
• 1,000 room blocks in the best hotels at Niagara Buffalo
• enjoy scenic Niagara Falls.
•Affordable and delicious food.
DESTINATION SEARCH
Three destinations and properties were narrowed down during the virtual site search. These cities are
Atlantic City, New Jersey , Buffalo Niagara, New York and New York City, New York. Below is an overview
of what the cities can provide for the group highlighting the advantages and disadvantages of each.
Atlantic City ,NJ
Located in the heart of the northeast and within easy driving distance of a third of the population of the
United States, Atlantic City is convenient to get to whether you ride a bus, take a train, drive or fly.
Approximately 100 miles from New York, less than 300 miles from Boston, less than 60 miles from
Philadelphia and 150 miles from Washington, D.C., Atlantic City, NJ expo centers and meeting facilities
put the buyers, sellers, movers and shakers all within easy reach. The seaside resort is readily accessible
by air through two nearby International Airports or by car and bus along three major highways. Its an
hospitable city with lots to do . The city boasts of many hotels and meeting facilities and the facility best
suited for The American Bakers Association convention there is the Atlantic City Convention Center.
The facility contains 500,000 contiguous square feet of space and occupies a site of nearly 31 acres,
making it one of the East Coast's largest Convention Centers. Five spacious exhibit halls are located on
the building's second level, ranging in size from 29,400 square feet to 199,500 square feet. The rooms
can be contracted individually, adjoined or easily configured to meet a client's needs. Hall A, at 29,400
square feet, can be transformed into a ballroom or banquet hall. Services available in each exhibit hall
include electric, water, voice/data, exhaust, compressed air, drain, and MATV. A Show Manager's Office,
Press Office and securable storage space are also conveniently located adjacent to each exhibit hall. They
also have an in-house catering arm . It also boasts of
•45 meeting rooms totaling 109,100 square feet of spacious meeting space,
•State-of-the-art technology for voice, data and video communications,
•1,400 space indoor parking garage,
•29 convenient loading docks, and about 20,000 hotel rooms from economy hotel to 4 star hotels like the
Comfort Inn, Sheraton etc in total around it which would accommodate the convention easily.
Buffalo Niagara, New York
The Buffalo Niagara Region is known for its exceptional theater, a world-class philharmonic orchestra,
authentic American heritage sites, extraordinary architecture, non-stop nightlife, an historic zoo, one of
the world's top collections of modern art, restaurants, great shopping, major league sports and an
exciting array of family attractions. the wonder of Niagara Falls is also just 20 minutes from downtown
Buffalo! The city hosts thousands of conventions and meetings year round and it’s biggest convention
center Buffalo Niagara Convention Center meets all requirement and more for the 2015 ABA Convention
and Exhibition.
The Buffalo Niagara Convention Center is a facility with 110,000 total square feet of flexible meeting
and exhibit space accommodating conventions, meetings, trade shows, special events, weddings
and more. It provides …
• 64,410 square foot column-free exhibit hall that is divisible into two halves
• 21 Meeting and Breakout Rooms including a 12,367 square foot Ballroom
• In-House food & beverage offering a first-class dining experience
• In-House inventory of equipment available including: staging, tables, chairs, podiums, microphones,
public address system.
• Centrally located in the heart of downtown Buffalo.
• High speed internet access available in the building.
• it is connected to the Hyatt Regency Hotel via a climate-controlled, enclosed walkway and within
walking distance of 7,500 hotel rooms, many within walking distance of the Convention Center.
Chicago, Illinois
Chicago is among the top 5 convention locations in the United States and so provides a wide variety
of convention spaces, hotels, shopping, museums etcetera that would pull a crowd. Chicago is
accessible via several major interstates and highways: I-90 (Kennedy Expressway), I-94 (Dan Ryan
Expressway), I-55 (Stevenson Expressway), I-290 (Eisenhower Expressway), I-294 (Tri-State Tollway).
“Baking All The Way”.
ABA 2015 CONVENTION
The size and versatility of McCormick Place is impressive:
2.6 million sq. ft. of exhibit halls
1.3 million square feet all on one level
170 meeting rooms
600,000 square feet of meeting room space
6 ballrooms, 2 of which are the largest in the city
Assembly seating for 18,000 people
4,249 seat theater (Arie Crown)
3 theaters seating 300 each
Ceiling heights up to 50 feet
Easy access to 5,800 parking spaces
The Hyatt Regency McCormick Place is the only hotel connected to McCormick Place. The facility easily
answers the hotel needs of event organizers by offering more than 800 sleeping rooms as well as
banquet space and a Conference Center.
After weighing the options, the association decided on The Buffalo Niagara Convention Center.
Compared to the other cities and facilities, The Buffalo Niagara Convention Center is perfect because
 it meets the space requirements without being too overwhelming like the McCormick Place in
Chicago.
It has an hotel connected to it which provides a convenient transition for guests from the convention
location to rooms.
 Niagara falls a top destination landmark is a few minutes away from the convention center and hotels
and attendees would have a nearby activity center to visit.
 Buffalo Niagara is also more affordable and friendlier.
“Baking All The Way”.
ABA 2015 CONVENTION
FOOD AND BEVERAGE REQUIREMENTS
The Buffalo Niagara Convention Center has a full size kitchen and have the capacity to host and feed the
attendees of the convention center. Breakfast and dinner meals are to be decided by the attendees
privately. All hotels provide a complimentary breakfast and also have restaurants in house. A variety of
restaurants fill the city that will meet to every taste.
•For the duration of the event, the BNCC will cater to the 1,000 attendee dinner reception on June 14,2015
at the ballroom.
•BNCC will provide all refreshment break food and beverages.
•There are two concessions and several vending machines where guests can buy additional food and
beverage items through out the events.
BANQUET EVENT ORDER
Susan Kimmins
Sales & Catering Manager
Buffalo Niagara Convention Center Catering
Phone: (713)860 1344
Fax: (713)860 1358
Group name: American Bakers Association
Contact:
Vanessa Ebelike
Onsite:
Ballroom
BILLING INSTRUCTIONS:
Please sign and fax to secure reservations.
Susan Kimmins
Fax: (713)860 1358
Confirmation #BNCC433210
Address: 5001 Chicago Ave. Ste 517
Lubbock, TX 79414
Phone:
Email:
Day:
Sunday
8067861461
vanesssa.ebelike@gmail.com
Date:
June 17,2015
Time:
6:00pm
Menu
Mixed Garden Greens with Baby Grape Tomatoes, Sliced
Cucumbers, Black Olives and Croutons
and
Grilled Vegetable Pasta
Grilled Marinated Vegetables to include
Eggplant, Green and Red Peppers, Zucchini, Red Onion,
Carrots and Roma Tomatoes Served with Tri-Color Penne
Pasta tossed with Extra Virgin Olive $17.50 (50)
or
Grilled New York Strip Steak (8 oz)
New York Strip Steak Marinated and Grilled on Garlic
Toasted French Bread Topped with Mushrooms, Onions
and Mozzarella Cheese $21.95 (950 plates)
NY Style Cheesecake
A Blend of Philadelphia Cream Cheese, Sour Cream and a
Graham Cracker Crust topped with an incredible Cream
Cheese and Sour Cream Topping
Each luncheon entrée will include the following:
salad, Potato, Rice or Pasta, Warm Rolls and Whipped
Butter, Freshly Brewed 100% Columbian Coffee,
Decaffeinated Coffee and Assorted Tea $3.50
Guarantee:
1000 ppl
Set:
125 tables
Room:
ballroom
Beverage
2 glasses of water and tea are complementary with each
meal.
2 wine bottles per table
Dr. Frank’s Pinot Noir
A splendid dry red wine. Wine and food classic, New
York gold medal and best in class. $29.95 per 750 ml
............
Heron Hill Semi-Dry Riesling
Sweet, yet crisp, this lively wine is fragrant, fruity and
flowery $26.95 per 750 ml
.............
Food total: $ 25,227.50
Beverage Total: $7,112.50
Subtotal : $32,340
Tax : $2,830
Gratuity 18% : $6,331
Grand total: $ 41,501
All charges are subject to the current 19% service fee
and 8.75 sales tax
•Service fee and sales tax are subject to change without
notice.
GUARANTEED NUMBER IS REQUIRED 5 WORKING DAYS PRIOTO EVENT. YOU WILL BE BILLED THE GUARANTEED
NUMBER OR ATTENDANCE, WHICH EVER IS LARGER. ALL NO SHOW RESERVATIONS AS WELL AS DECREASES IN
GUARANTEED NUMBER WILL BE CHARGED THE FOOD MENU PRICE PER PERSON.
CLIENT’S SIGNATURE:
----------------------------------------------
DATE BOOKED:
HOTEL RATES
The estimated number of attendees for the ABA convention and exhibition is 1,000. There’s no
one hotel in Buffalo Niagara that has 1,000 rooms so four hotels with varying rates have been
chosen to accommodate all attendees. The hotels are
Hampton Inn & Suites Buffalo
The Hyatt Regency Buffalo Hotel
 140 sleeping rooms
 396 sleeping rooms
$126 - $200
 $161 - $190 (rack rate)
Embassy Suites Buffalo
Adam Mark’s Hotel
 153 sleeping rooms
 450 sleeping rooms, 5 suites
$134 - $150
 $170 - $300
BUFFALO NIAGARA CONVENTION CENTER RATES
101 room
13,064 sq. ft
$1,500 per day
Ballroom
no rental fee because
of catering cost.
Exhibit Hall
64,410 sq. ft
$2,500 per day
Additional set up fee applies for breaking of room 101 depending on seating style.
“Baking All The Way”.
ABA 2015 CONVENTION
Meeting Facility Rooms
MEETING SPACE FOR ABA 2015
Room Name
Sq. Ft.
Dimensions
Theater
Classroom Size
Banquet
Capacity
Exhibit Hall
64410.00
160 X 392
7000
3500
4000
Ballroom
12367.00
149 X 83
1400
800
1000
101
13064.00
142 X 92
1360
680
930
101A
1392.00
29 X 48
150
72
100
101B
1920.00
40 X 48
200
100
140
101C
2112.00
44 X 48
200
100
140
101D
1392.00
29 X 48
150
72
100
101E
1276.00
29 X 44
130
68
90
101F
1936.00
44 X 44
200
100
140
101G
1760.00
40 X 44
200
100
130
101H
1276.00
29 X 44
130
68
90
Boardroom
558.00
18 X 31
20
For trade show
Dinner location
Cocktail location
The convention events will take place in room 101, the ball room and the exhibit space. Room 101 is
13064.00 square feet. Houses 1360 theatre style and 930 banquet style and will be used for the majority
of all group lectures and talks. The ballroom measuring 12367.00 sq.ft will be the location for the dinner
held for the entire group. It sits 1400 theatre style and 1000 banquet style.
“Baking All The Way”.
ABA 2015 CONVENTION
Dinner reception set up
“Baking All The Way”.
ABA 2015 CONVENTION
TRANSPORTATION
Attendees for the American Bakers Association come from the 50 states in the United States. There
are no international members. The majority though are located in the Massachusetts, Rhode Island
East Coast of the United States and to make transportation for the majority coming from areas like
Connecticut, New York, New Jersey, Delaware, Maryland, Virginia, North Carolina, South
Carolina, Georgia, and Florida areas easier, the organization decided on Buffalo New York.
FARE ESTIMATES FOR ATTENDEES FROM DIFFERENT LOCATIONS
Houston, TX (IAH) to Buffalo, NY (BUF)
- $325
Miami, FL (MIA) to Buffalo, NY (BUF)
- $484
Norfolk, VA (ORF) to Buffalo, NY (BUF)
- $375
Chicago, IL (MDW) to Buffalo, NY (BUF)
- $537
Albuquerque, NM (ABQ) to Buffalo, NY (BUF)
- $560
Attendees from closer cities may opt to drive which would take them from 2 to 5 hours.
“Baking All The Way”.
ABA 2015 CONVENTION
From Chicago, IL to the convention center by road is 9 hours and 30 Minutes. Norfolk, VA (ORF) to
Buffalo, NY (BUF) is 10 hours 50 minutes. So those out in these areas or farther would have to fly to
get to the Convention as the minimum travel time for most attendees by road would be five hours.
Transportation from the airport to the hotels will be covered by Bellam Autos and Limo service. 50
buses that sit 120 passengers each have been contracted for the duration of the convention. These
buses will be on stand by from 8:00 am to 9:00 pm on the day before the convention starts and for
two hours all through the event except for the bakery tour event where we would need them for 12
hours straight. The hotels also have provided two buses each to help get guests to the venue from
the airport. All hotels are close by and it will take approximately 5 minutes from the farthest hotel
to the convention center so many attendees will be walking. The Hyatt hotel has a connecting tunnel
to the convention center so this will be useful. The buses will also run a 7 hour schedule on 06/18
as majority will be checking out on that day.
Distance From Hotels To
Convention Venue
The Hampton Inn & Suites
0.2 miles - 2 minutes by driving
and 7 minutes by walking.
Embassy Suites –
0.3 miles – 1 minute by driving
and 6 minutes by walking.
The Hyatt Regency –
0.1 miles - .23 seconds by driving
and 2 minutes by walking.
Adam’s Mark Hotel –
0.4 - 5 minutes by driving and 10
minutes by walking.
CURRENT AND POTENTIAL MARKETS FOR REGISTRANTS AND EXHIBITORS
10 POTENTIAL EXHIBITORS
ATTENDEE COMPANIES
InnoSeal Systems
Alessi Bakery
Penn Scale Mfg. Co.
Bennison’s Bakery
Pfeil & Holing, Inc.
Crawford’s Bakery & Deli
proBAKE, Inc.
Deerfield’s Bakery
Qualita Paper Products
Golden Gate Bakery, Inc.
BM Baking Machines, Inc.
King’s Hawaiian Bakery
Fleischmann’s Yeast
La Bonbonniere Bake Shoppe
General Mills Bakeries & Foodservice
Let Them Eat Cake, Merritt’s Bakery
Guittard Chocolate Company
Nadler’s Bakery
Bakery Crafts
Olde Tyme Pastries
Pete and Joy’s Bakery
REGISTRANTS
Porto’s Bakery
Bakers
Rao’s Bakery
Pastry chefs
Servatii Pastry Shop
Culinary students
Terranetti’s Italian Bakery
Culinary association members
Viktor Benes Bakeries and more.
Small business owners
Walmart Inc.
“Baking All The Way”.
ABA 2015 CONVENTION