August 2016 - Louisiana Auctioneers Association

August 2016 NEWSLETTER
August
2016
LOUISIANA
AUCTIONEERS
ASSN., INC.
LAA
LOUISIANA
AUCTIONEERS
ASSOCIATION
LAA Convention 2016...Educate. Communicate. Connect
Louisiana Auctioneers Association 2016 Convention Details:
Ms. Lois Zielinkski - NAF Administrator gave an outline of the continuing education classes offered at
the NAA 2016 convention, requirements of CE, micro credits and online opportunities.
USPAP (Uniform Standards of Professional Appraisal Practice) was discussed to help further career
opportunities in the appraisal realm of an auctioneer’s portfolio.
New strategies were discussed for marketing the LAA and its members in the 2016-2017 year. New
Business, Old Business and the Financial Statements were presented. Our continued goal is to
increase the LAA presence and membership numbers (which are up from last year).
Going forward in 2017 we will be marketing the LAA and its members businesses and services by
increasing our online presence.
Elections for Board Members are as follows:
Wendi Doyle - LAA President
Jeff Lasyone - LAA Vice-President
Jessica Cason - LAA Sectretary/Treasurer
Board Members: Ken Bruchhaus, Michael Lynch & Gary Bussell
Advertising Competition Awards
Best Newsprint: Henderson Auctions
Best Newsprint Runner-Up - Henderson Auctions
Best Color Brochure - Bonnette Auctions
Best Color Brochure Runner-UP - Henderson Auctions
Best Postcard - Henderson Auctions
Best Postcard Runner-Up - Bonnette Auctions
www.louisianaauctioneers.org
Board of Directors:
President: Wendi Doyle
wendi@bonnetteauctions.com • cell 337-853-8879
Vice-President: Jeff Lasyone
lasyoneautoexchange@yahoo.com • 318-648-0333
Secretary/Treasurer: Jessica Cason
jcason@hendersonauctions.com • 225-329-5304
Board Members:
Ken Bruchhaus, Michael Lynch
August 2016 NEWSLETTER
Page 2
2016 LAA President
I would like to
personally thank everyone
who was able to attend the LAA
convention in Marksville, and for everyone who
couldn’t attend, we hope to see you next year! I am
honored to be your new president for the upcoming year. Wiley
has certainly left me with big shoes to fill. Anyone can contact me at
anytime with any questions or concerns they may have.
wendi@bonnetteauctions.com / cell 337-853-8879
“Choosing the right real estate agent is the first step in purchasing a home.”
Wendi Doyle believes that successful real estate transactions come about
as a result of clear and open communications, particularly on the needs and
expectations of her clients. Wendi understands that each client has unique
circumstances and requirements. The journey to a successful sale will be
different every time. Wendi provides her clients with the very best level of
service and support. It’s her meticulous attention to detail, the client’s needs, and work ethic that make her
clients see her as extraordinary.Today Wendi makes a difference and gains personal satisfaction from helping
her clients reach their dreams of home ownership, or selling their property to move on to life’s next adventure.
Wendi is a licensed real estate agent, auctioneer, with an associates degree in paralegal studies from LSUE.
Featured Members of the Month
June 2016 - Bonnette Auctions
Meet the 2016
LAA Champions!
2016 Louisiana
Bid Calling Champion
July 2016 - James Sims & Assoc. Auctioneers
August 2016 - Guinn Auction Company
LOUISIANA
AUCTIONEERS
ASSN., INC.
LAA
www.louisianaauctioneers.org
2016 Louisiana Reserve
Bid Calling Champion
August 2016 NEWSLETTER
Page 3
NAA News
John Nicholls named 68th NAA President
Scott Shuman named Vice President
Nicholls, AARE, AMM, of Fredericksburg, Virginia, will serve a one-year term as
President of the world’s largest professional association dedicated to auction professionals.
After serving one year as NAA Vice President, John Nicholls officially took office as NAA
President on Thursday, July 21, during the NAA International Auctioneers Conference and Show.
His term is effective from now until the 2017 Conference and Show next July. He succeeds Spanky
Assiter, CAI, AARE, who becomes Past President for the same upcoming term.
“Last year when you honored me and elected me as Vice President, I talked about the simple, basic values
that lie at the heart of the cowboy way,” Nicholls said to attendees. “I told you that while I am in the sales
business, some things are not for sale: integrity, principles, honesty, fair dealings, equal treatment and the
best interest of the auction industry and the NAA.
“That’s how I live my life, and that’s how I plan to serve the NAA.”
Also, the annual NAA election was held during the NAA Annual Business Meeting.
Results of that election: Scott Shuman, CAI, running unopposed, won the seat as
NAA Vice President; as well as Scott King, CAI, AARE, AMM and Jason Winter,
CAI, AARE, AMM, CES winning seats as Directors.
Shuman will assume NAA President duties next July, while King and Winter will
serve three-year terms as Directors.
Resources for Auctioneers & Auction Companies
Below are some recommended resources for free or low cost marketing options:
• Auction Zip - www.auctionzip.com
• LA Sportsmen Website - www.louisianasportsman.com
• Text Msg Alerts to your customers - Contact James Dean - james@nolaloyal.com
• Craig’s List - www.craigslist.com
• Industrial Advertising - www.machinetools.com
• e-blasts to your customers - www.constantcontact.com
• Social Media - Google+ , Blogger (Blog Topic Generator-just google it :), Google Ad Words,
YouTube, Facebook, Twitter, Pintrest, Instagram, LinkedIn, Crowdfire, WordPress, Sidekick,
Peek, SumoMe, Wistia
• Analytics and Website Optimization: https://www.hotjar.com/
• http://en.advisto.com/auctions-classifieds.htm
• http://www.eauctionexchange.com/
• http://www.pr.com/press-releases
• http://www.24-7pressrelease.com/
• http://www.1888pressrelease.com/
• https://www.newswire.com/
• http://www.prleap.com/
Just a few to get you started, our November Newsletter will contain more
in-depth marketing strategy plans.
LOUISIANA
AUCTIONEERS
ASSN., INC.
LAA
www.louisianaauctioneers.org
August 2016 NEWSLETTER
Page 4
Chaplin’s Message
As I was sitting and praying that God will give me
the words to write down for this Newsletter, God reminded
of an old song that I loved to hear sung in my Old Church, it was
called “The Touch of The Masters Hand”. It told about an Auctioneer who
just had one more item to sell that day, it was an old beat up and scared Violin,
though the Auctioneer thought it was not even worth the time he held it up started
to call out “give me one dollar, who’ll make it two only two dollars who’ll make it three,
three dollars twice not that’s a good price, now who’s gonna bid for me?” When no one
would bid on that old violin an old gray haired man from the back of the crowd stood up
and walked up to the front and picked up the old Violin, after wiping off the dust he tighten
the bow and tuned up the strings and then played out a melody pure and sweet. The
Auctioneer then picked up that old Violin along with its bow and held it up high and then asked who has a bid
for me, “who’ll give me one thousand, who’ll make it two only two thousand who’ll make it three, three thousand
twice you know that’s a good price, common who’s gonna bid for me”? The people then cried out to that
Auctioneer saying what happened to the price and what made it change because we don’t understand,
the Auctioneer said with a smile, “it was the touch of the Master’s hand”.
Many of you may be being beaten and scared in life both personally and professionally but I want you to know
that God said that if you call on me I will make you new creation, and if you are wondering what will make that
different in your life and the life of your company, then remembers the words to this old song, all you will need in
your life is “the touch of the Master’s hand”.
His Servant,
Jeff McCon
To Place a Pray Request Email: louisianaauctioneersassoc@gmail.com
Prayer List
1) Shirley Neely & Aaron Neely La Lic#1954 Mrs. Neely has been taking chemo treatments for lung cancer.
2) Penny Mutz La Lic# 655. Mrs. Mutz was treated for breast cancer February 2015 and is now undergoing chemo.
3) Rose McCon - Hysterectomy Recovery & Continued Back Problems
4) Nick Tullier an East Baton Rouge Sheriff’s Officer shot in the line of duty on July 17th in Baton Rouge, Louisiana.
5) Slain officers families from the Baton Rouge Police Department; Montrell Jackson, Matthew Gerald and East Baton
Rouge Parish Sheriff’s Officer Brad Garafola.
To Advertise in our Newsletter Email:
louisianaauctioneersassoc@gmail.com
Fundraising Auctions
Why Fundraising Auctions Work, and Why They Don’t
First, it’s important to look at the current fundraising auction model to understand why it
works and where there are flaws. Today roughly 200,000 – 300,000 fundraising auctions are held
each year, which raise $14.6 billion (source: National Auctioneers Association).
But ask any fundraising chair at any local charity about fundraising auctions and you’ll most likely hear
“can’t live with them, and can’t live without them”. Why? Because they take a lot of work, and can be quite inept.
On the flip side, they engage donors and raise significant money.
- Demand Inefficiencies: Auctions have two key drivers: supply and demand. On the demand side, bidding is limited
by 2 key variables - the number of folks purchasing a ticket to the event, and the time frame of the event (often less
than 4 hours). Moreover, an auction competes with the socialization objectives of the event, which are to be sure
that when Mr. and Mrs. Smith go home they feel connected to the organization and more ready to make a (bigger)
contribution for the new capital campaign or annual fund.
- Supply Inefficiencies: On the supply side, the typical auction offers little to commercial item donors
LOUISIANA
AUCTIONEERS
in the way of marketing value. And it’s getting competitive out there. The number of new non-profit
ASSN., INC.
organizations incorporating every year is growing at almost twice the rate of giving. Most
organizations offer a small quarter page ad in the event program which has a limited
distribution and in which few item donors see much value.
Few organizations have a system to capture all the
information around bidding
LAA
www.louisianaauctioneers.org
continued on page 5
Fundraising Auctions
August 2016 NEWSLETTER
Page 5
activity and item popularity, and if they do, it’s often a shoebox of paper records.
This results in little institutional learning to optimize future auctions around best and
worst practices, best categories, trends, optimal bid levels, bid increments, and overall catalogue size.
Despite all this, auctions work and have overwhelmingly redeeming virtues. They can raise significant
money, and they are highly entertaining for participants. They are one of the few truly “pleasurable” ways to
give. Lastly, they are one of the primary ways non-profits have to tap household spending budgets
(in size and 66% of GNP).
The Power of Online
When you hold your fundraising auction online, you leverage strengths and reduce inefficiencies. It doesn’t matter whether
you hold a purely virtual event, or pair it with a physical event, you will enhance both supply and demand as well as create a
deeper connection with your constituency. Moreover, unlike the real world, where there are many choices for how to fundraise
with special events, in the virtual world there is only one way to hold a special event fundraiser: online auction.
An online auction has 3 big advantages. First, it removes the barrier of geography. Donors can live far away and still
participate. Second, it removes the barrier of time. Online auctions run 24/7 so if donors have a conflict or would rather just
stay home the night of the event, they can still participate. Lastly, online auctions are highly measurable, producing valuable
information about what item categories get bids, etc. That information provides a map for improving your next auction.
• Increased Bidding:
Bidding is enhanced when you use email lists and current website traffic to drive it. This expands the bidding pool to a
much broader audience. Moreover, for those worried about email spam pushback, open rates have been quite high for
auctions and constituent blowback is almost non-existent. One cMarket client sent over 3,000 emails for their auction
over a span of 4 weeks. Only 3 recipients asked to be removed from their mailing list.
• Increased Supply:
Item solicitation has also improved in a number of ways because the organization has a better value proposition to take to
commercial entities. For starters, the organization can give every donor a clickable link and logo, which enables them to
quantify click through and bidding activity.
This is also true for sponsors who now see a sizeable number of guaranteed impressions among an important demographic
- donors who care about a particular cause. For both donors and sponsors, an online auction is a powerful cause
marketing platform. Moreover, the organization can send an item solicitation email to their donor list. cMarket auctions average
9 incremental items from this method. Some organizations get up to 25% of their total catalogue this way.
• Bigger Marketing Footprint:
Typical online fundraising auction performs best when it runs 1-3 weeks. This greatly expands the marketing footprint of an
event from hours to weeks, making a big impact on the donor base. This is not to be overlooked in a world where the number
of new non-profit incorporations is growing faster than the rate of charitable giving.
• Attracting Women:
In CMarket’s 2006 bidder survey we found an overwhelming majority (71%) of bidders are women; this
demographic is often underrepresented in bidding at a live event. Focus groups reveal that women don’t
enjoy the competitive, high testosterone bidding environment at the live event and are more comfortable
browsing and bidding from home. Online auctions are an excellent way to draw in female donors.
Sourcing: Charityauctionhelp.com - why auction work
Just for Fun!
Check out our blog: http://louisianaauctioneers.blogspot.com/
LOUISIANA
AUCTIONEERS
ASSN., INC.
LAA
www.louisianaauctioneers.org
LOUISIANA
AUCTIONEERS
ASSN., INC.
LAA
Louisiana Auctioneers Association
PO Box 336
Livingston, Louisiana 70754
225-329-5304
www.louisianaauctioneers.org