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ALPENA CITY COUNCIL MEETING March 2, 2015 - 7:00 p.m. AGENDA 1. Call to Order. 2. Pledge of Allegiance. 3. Approve Minutes –Regular Session of February 16, 2015, and Special Workshop Session of February 16, 2015. 4. Modifications to the Agenda. 5. Citizens Appearing Before Council on Agenda and Non-Agenda Items (Citizens Shall be Allowed a Maximum of Five (5) Minutes Each to Address Their Concerns. This is the Only Time During a Council Meeting that Citizens are Allowed to Address the Council). 6. Consent Agenda. A. Bills to be Allowed, in the Amount of $162,256.29. B. One City Council Reappointment to the City of Alpena Building Authority for a Three-Year Term Expiring March 2, 2018 (Bill Pfeifer). C. One Mayoral Appointment to the Authority for Brownfield Redevelopment for a Three-Year Term Expiring March 1, 2018 (Jim Klarich). 7. Presentations. 8. Announcements. 9. Mayoral Proclamation. 10. Report of Officers. 11. Communications and Petitions. A. Michigan Arts and Culture Northeast (MACNE) - Informational Report and Budget Request. B. Visitor’s and Convention Bureau on Behalf of the Alpena Brand Alliance - Informational Report and Budget Request. 12. Unfinished Business. City Council Agenda Meeting of March 2, 2015 Page 2 13. New Business. 14. Adjourn to Closed Session to Discuss Union Contract Negotiations. Greg E. Sundin City Manager 3. COUNCIL PROCEEDINGS February 16, 2015 The Municipal Council of the City of Alpena met in regular session in the City Hall on the above date and was called to order at 7:00 p.m. by the Mayor. Present: Mayor Waligora, Councilmembers Sexton, Nielsen, Nowak, and Johnson. Absent: None. PLEDGE OF ALLEGIANCE The Pledge of Allegiance was recited. MINUTES The minutes of the regular session of February 2, 2015, and special workshop session of February 5, 2015, were approved as printed. MODIFICATION TO AGENDA Moved by Councilman Nowak, seconded by Councilwoman Johnson, to postpone to a future meeting, Item 7 – Recognition of former Fire Marshal, Dave Robbins’ retirement from the Alpena Fire Department. Carried by unanimous vote. CONSENT AGENDA Moved by Councilman Sexton, seconded by Councilwoman Johnson, that the following Consent Agenda items be approved: 1. Bills Allowed – in the amount of $326,872.55 be allowed and the Mayor and City Clerk authorized to sign warrants in payment of same. 2. One Mayoral appointment to the Downtown Development Authority for a four-year term expiring March 1, 2019 (Joanna Cooper). Carried by unanimous vote. AUSTIN BROTHERS’ BEER COMPANY, LLC Page 2 Council Proceedings February 16, 2015 REQUEST FOR NEW MICRO BREWER LICENSE Moved by Councilman Nowak, seconded by Councilwoman Nielsen, that a license application from the Austin Brothers’ Beer Company, LLC for a new micro brewer license to be located at 821 W. Miller Street, Alpena, Michigan be considered for approval by the Michigan Liquor Control Commission. Carried by unanimous vote. On motion of Councilman Sexton, seconded by Councilwoman Johnson, the Council adjourned at 7:10 p.m. MATTHEW J. WALIGORA MAYOR ATTEST: Karen Hebert City Clerk 3. COUNCIL PROCEEDINGS February 16, 2015 The Municipal Council of the City of Alpena met in special session, upon the call of the Mayor, in the City Hall on the above date and was called to order at 7:30 p.m. by the Mayor. Present: Mayor Waligora, Councilmembers Sexton, Nielsen, Nowak, and Johnson. Absent: None. CITY MANAGER PERFORMANCE EVALUATION PROCESS The Mayor stated that the City Manager’s contract requires a performance evaluation. He explained the process used in former city managers’ evaluations and asked for input on what process council would like to use for the current evaluation. Councilmember Nielsen felt a more thorough job description would help with the evaluation of the City Manager. There was lengthy discussion on the council’s expectations of the position with leadership and management being high priorities. The council reviewed and revised the evaluation questions. The evaluation will be performed within the requirements of the City Manager’s contract which is between March 1st to May 31st. On motion of Councilman Sexton, seconded by Councilwoman Johnson, the meeting adjourned at 9:15 p.m. MATTHEW J. WALIGORA MAYOR ATTEST: Karen Hebert Page 2 Council Proceedings January 2, 2001 City Clerk INVOICE REGISTER FOR CITY OF ALPENA EXP CHECK RUN DATES 03/03/2015 - 03/03/2015 BOTH JOURNALIZED AND UNJOURNALIZED OPEN VENDOR INVOICE # DESCRIPTION AIRGAS USA LLC AIRGAS USA LLC AIRGAS USA LLC AIRGAS USA LLC AIRGAS USA LLC AIRGAS USA LLC AIRGAS USA LLC AIRGAS USA LLC ALPENA AREA CHAMBER OF COMM ALPENA AUTO ELECTRIC ALPENA DIESEL SERVICE ALPENA DIESEL SERVICE ALPENA DIESEL SERVICE ALPENA GLASS CO INC ALPENA GLASS CO INC ALPENA NEWS PUBLISHING CO ALPENA NEWS PUBLISHING CO ALPENA PAPER & SUPPLY CO ALPENA PAPER & SUPPLY CO ALPENA POWER COMPANY ALPENA REGIONAL MEDICAL CENTER AMERICAN UNITED LIFE INSURANCE AMERIGAS BC/BS OF MICHIGAN CHESTER SZYMANSKI CITY OF ALPENA CLIFF ANSCHUETZ CHEVROLET CLIFF ANSCHUETZ CHEVROLET DEAN ARBOUR FORD LINCOLN MERCURY DEAN ARBOUR FORD LINCOLN MERCURY DEAN ARBOUR FORD LINCOLN MERCURY DEAN ARBOUR FORD LINCOLN MERCURY DEAN ARBOUR FORD LINCOLN MERCURY DEAN ARBOUR FORD LINCOLN MERCURY DONALD H GILMET DORNBOS SIGN & SAFETY INC DOUGLASS SAFETY SYSTEMS LLC DTE ENERGY EAGLE SUPPLY CO EAGLE SUPPLY CO EAGLE SUPPLY CO ERIN RIOPELLE ERIN RIOPELLE EVERETT GOODRICH TRUCKING & ASPHALT FIREHOUSE SOFTWARE FRONTIER FRONTIER FRONTIER FRONTIER FRONTIER GEORGIES TOWING & WRECKER SVC GREENWAY FUELS LLC HANSEN SALES & SERVICE HANSEN SALES & SERVICE ISACKSON & WALLACE PC JANET ARNOLD JOEL W JETT KIESLER'S POLICE SUPPLY INC KIRTLAND COMMUNITY COLLEGE KIRTLAND COMMUNITY COLLEGE LARRY SANDERSON LARRY'S AUTO COLLISION LEFAVE PHARMACY INC LSSU COMMUNITY RESEARCH CENTER MAXINE PIANTKOWSKI MCDONALD CABINETRY & DECOR MICHAEL KIELISZEWSKI MUTUAL OF OMAHA PEARSON EDUCATION PROBUILD - ALPENA SADIE HEATH SEVAN K INC 9035589214 9035640195 9035686318 9035824784 9925028493 9925061868 9036117187 9036354373 11428 53527 45567 45623 45838 384523 384528 000170 15-16 000562 15-16 459056 459152 03032015 020515 30320 03/15 3037751345 64088 03/15 AP14-8150C 9524-001 0115 CVW209853 CVW209884 16566 CM16525 16585 CM16371 16610 16611 022815 19179 35708 030315 99191 99259 99264 021015 022315 23341 1125539 4-0167 02/15 6-0135 02/15 6-2515 02/15 6-2992 02/15 6-6422 02/15 113646 013115 17792 17874 021215 AP14-2729C 012815 0736853B 021615 10132 245463 021115 021715 021615 AP14-8377C 34033 022815 074L5 03/15 BK 76242154 231002 AP14-8093C 313 01/15 SUPPLIES - AMB DISP SUPPLIES - AMB DISP SUPPLIES - AMB DISP SUPPLIES - AMB DISP VEH MAINT - DPW SUPPLIES - AMB DISP SUPPLIES - AMB DISP SUPPLIES - AMB DISP MONTHLY EXPENSES - DDA VEH MAINT #47 VEH MAINT #40 VEH MAINT #39 VEH MAINT #39/#40 VEH MAINT #57 BLDG MAINT - FIRE/AMB SUBSCRIPTION - CITY HALL SUBSCRIPTION - POLICE SUPLIES - AMB DISP SUPPLIES - FIRE/AMB ELECTRIC TR ASSIST/SUPP - AMB/AMB DISP PREMIUM-LIFE 03/15 LP GAS - CEMETERY PREMIUM-HEALTH 03/15 AMBULANCE REFUND SEW/WATER - LOCKWOOD ST VEH MAINT - AMB VEH MAINT - AMB VEH MAINT - AMB VEH MAINT - AMB VEH MAINT - AMB VEH MAINT - AMB VEH MAINT - AMB VEH MAINT - AMB MILEAGE 02/15 PARKING LOT RESURFACING SUPPLIES - FIRE GAS SUPPLIES - FIRE/AMB SUPPLIES - PW/PKS SUPPLIES - FIRE/AMB PARKING ATTENDANT SVCS - DDA PARKING ATTENDANT SVCS - DDA STORES - COLD PATCH FIREHOUSE SOFTWARE/LICENSE TELEPHONE - WATER TELEPHONE - CEMETERY TELEPHONE - WATER TELEPHONE - WATER TELEPHONE - DDA VEH MAINT - AMB RECYCLING 01/15 VEH MAINT #39/#40 VEH MAINT - DPW MAILING FEES - CITY ATTY AMBULANCE REFUND TRAVEL ADVANCE - POLICE AMMUNITION - POLICE CONSORTIUM FEE - POLICE TRAVEL EXPENSE - POLICE SNOW REMOVAL - DDA VEH MAINT - DPW SUPPLIES - AMB DISP HUD INCOME SURVEY AMBULANCE REFUND MAINT - CLERK/TREAS MILEAGE 02/15 PREMIUM-DISABILITY 03/15 MFR TRAINING - AMB MAINT - PUBLIC WORKS AMBULANCE REFUND VEH MAINT - POLICE Page: 1/2 6.A AMOUNT 62.69 45.71 40.85 88.81 59.40 21.60 73.79 82.28 654.93 175.00 30.82 59.05 30.00 488.00 23.26 202.80 202.80 294.00 111.70 5,807.24 943.00 945.00 469.58 77,602.42 44.69 35.76 84.17 9.70 226.02 (55.03) 51.12 (250.00) 86.40 170.52 135.70 183.46 494.70 3,686.99 146.85 92.74 74.02 99.84 48.90 1,117.80 1,515.00 134.41 40.36 49.18 111.61 106.80 1,295.00 180.00 34.05 111.21 19.28 668.70 135.00 811.50 2,125.00 204.00 605.00 300.00 30.00 3,666.00 200.79 110.80 80.50 835.48 994.27 4.51 45.34 72.75 INVOICE REGISTER FOR CITY OF ALPENA EXP CHECK RUN DATES 03/03/2015 - 03/03/2015 BOTH JOURNALIZED AND UNJOURNALIZED OPEN VENDOR INVOICE # DESCRIPTION STAPLES ADVANTAGE STRALEY LAMP & KRAENZLEIN PC STRYKER SALES CORP TED FESTERLING LLC TELE-RAD INC TERMINAL SUPPLY CO THE LINCOLN NATIONAL LIFE VERIZON WIRELESS VERIZON WIRELESS WINN TELECOM WOLVERINE POWER SYSTEMS YOUNG GRAHAM ELSENHEIMER & 8033194442 21624 1657237 4601 861951 87981-00 202473 03/15 9740323522 9740396496 3371 02/15 0097982-IN 18257 SUPPLIES - CITY HALL MONTHLY FEE 01/15 SUPPLIES - AMB VEH MAINT - DPW MOBILE RADIO - AMB VEH MAINT - DPW PREMIUM-DENTAL 03/15 TELEPHONE TELEPHONE TELEPHONE - LONG DISTANCE SUPPLIES - CITY HALL WATER RATE NEGOTIATIONS 2/2 AMOUNT Total: CHECKS RAN ON 2/19/15 IN ORDER TO AVOID LATE CHARGES (BREAKDOWN OF INVOICES PAID ATTACHED) TOTAL FOR 3/2/15 COUNCIL MEETING Page: 46.13 3,105.00 603.16 71.28 1,391.20 16.68 8,914.71 567.94 917.44 72.22 414.30 7,866.00 133,471.68 28,784.61 -------------162,256.29 INVOICE REGISTER FOR CITY OF ALPENA EXP CHECK RUN DATES 02/19/2015 - 02/19/2015 BOTH JOURNALIZED AND UNJOURNALIZED OPEN VENDOR INVOICE # DESCRIPTION ALPENA POSTMASTER ALPENA POWER COMPANY DTE ENERGY 021815 021915 021915 POSTAGE - ASSESSOR ELECTRIC GAS Page: 1/1 AMOUNT 1,497.03 11,329.01 15,958.57 Total: 28,784.61 6.B.C. Boards, Commissions, Committees Appointment and Reappointment Requests March 2, 2015 NAME REAPPOINT APPOINT K:Himes Doc Bill Pfeifer Jim Klarich BOARD Building Authority Authority for Brownfield Redevelopment TERM 3 3 New Ex. Date 3/1/2018 3/1/2018 APPT AUTH City Council Mayor 11.A. 1. MACNE Budget 2015 2. MACNE Discovery Tour Budget 3. MACNE discovery Tour City of Alpena Cover 4. MACNE Discovery Tour Letter of Appeal 5. MACNE Discovery Tour Call to Action 6. MACNE Discovery Tour Promo Images 7. MACNE Arts and Cultural Summit Invitation 8. US 23 Art Trail Roadmaps (Hard copy, provided by Shawn Sexton) MACNE BUDGET (2015-16) INCOME REVENUE Corporate, Foundation, Municipal & Private Support MACNE Partners (50x$100) Community Foundation of Northeast Michigan Collaborative Organizations (5@$5,000) Corporate sponsors (5@$5,000) In-kind revenue (thus far) W2W Magazine – 3 months of ads Ted Fines, Artist - artwork Truly Yours Signs & Shirts, Oscoda - copy SAMi – full page ad – two years MI Art Guide - ad WCMU - matching TOTAL REVENUE EXPENSES Non-employee administrative costs Tax preparations, state registration Operations Additional project costs Annual Arts Summit (2015) Discovery Tour (2015) TOTAL EXPENSES CASH IN-KIND $5,000 $3,000 $25,000 $25,000 $58,000 TOTALS $5,000 $3,000 $25,000 $25,000 $3,000 $1,000 $1,000 $1,000 $400 $5,000 $3,000 $1,000 $1,000 $1,000 $400 $5,000 $11,400 $69,400 $100 $200 $100 $200 $200 $57,500 $11,400 $200 $68,900 $58,000 $11,400 $69,400 MACNE DISCOVERY TOUR PROJECTED BUDGET (2015) INCOME CASH PROJECTED REVENUE Corporate, Foundation, Municipal & Private Support MACNE Partners (50x$100) Community Foundation of Northeast Michigan Collaborative Organizations (5@$5,000) Corporate sponsors (5@$5,000) $5,000 $3,000 $25,000 $25,000 In-Kind revenue (thus far) W2W Magazine – 3 months of ads Ted Fines, Artist - artwork Truly Yours Signs & Shirts, Oscoda - copy SAMi – full page ad – two years MI Art Guide - ad WCMU - matching TOTAL PROJECTED REVENUE PROJECTED EXPENSES Non-employee administrative costs Advertising/marketing costs Artwork/copy Print media (rack cards, postcards, posters) Print/electronic media (External/Internal) (e.g., Midwest Living, Trail systems) W2W Magazine – 3 months of ads SAMi – full page ad – two years MI Art Guide - ad Radio media (External/Internal) WCMU TV media Commercial production Media Buy Billboard media Social Media (MACNE/Partners) TOTAL PROJECTED EXPENSES $58,000 IN-KIND TOTAL $5,000 $3,000 $25,000 $25,000 $3,000 $1,000 $1,000 $1,000 $400 $5,000 $3,000 $1,000 $1,000 $1,000 $400 $5,000 $11,400 $69,400 $500 $500 $2,000 $2,000 $6,000 $5,000 $3,000 $1,000 $400 $3,000 $1,000 $400 $9,500 $5,000 $6,000 $5,000 $9,500 $5,000 $2,000 $20,000 $15,000 $2,000 $20,000 $15,000 priceless $58,000 $11,400 $69,400 MICHIGAN ARTS AND CULTURE NORTHEAST • arts • culture • history • humanities • . . . encouraging interaction and collaboration of organizations MACNE Mission Statement: Michigan Arts and Culture Northeast – ARTown, Michigan is a non-profit corporation dedicated to encouraging interaction and collaboration among organizations that promote arts, culture, history and humanities in Northeast Michigan and to increasing public awareness of opportunities for education and participation in events and activities related to arts and culture. Dear City Council Members: Organizational Overview Michigan Arts and Culture Northeast (MACNE) - ARTown, Michigan is synonymous as a regional collaboration for over 100 arts, culture and humanities related organizations, artists and businesses working together to cross promote the arts and cultural opportunities of the Northeast Michigan region. MACNE is a 501c6 Michigan non-profit corporation established in 2009 as a result of local organizations advancing the value of educational enrichment and cross-promotion of the arts and culture of the region. ARTown, Michigan fosters the notion of doing together what no one could do alone. MACNE brings together the volume and variety of organizations along the US 23 corridor from Standish to Alpena to Mackinaw City and everywhere in between for the purposes of mutual support, cross-promotion and making more opportunities for the appreciation of the arts, culture and history of the region. Arts and Culture as an Economic Driver Besides encouraging appreciation and participation in arts and culture, MACNE also realizes the impact of arts and culture as an economic development tool. Arts and culture can drive both tourism and entrepreneurship as well as serve as an important catalyst for population growth and the retention of community youth. MACNE is not alone in this thinking as NEMCOG, the MML, and the State of Michigan have each separately researched the impact of arts and culture on economic development. As a result, each organization has launched initiatives to educate organizations and municipalities on the importance of arts and culture as related to economic development. 127 W. Chisholm Avenue – Alpena, Michigan 49707 artownmichigan.org office@artownmichigan.org MICHIGAN ARTS AND CULTURE NORTHEAST • arts • culture • history • humanities • . . . encouraging interaction and collaboration of organizations MACNE and the City of Alpena have been ahead of the curve in understanding this. In fact, in 2010 the City of Alpena was awarded a $20,000 arts and culture grant from MML that was then entrusted to MACNE to facilitate. The purpose of the grant was to promote arts and culture and utilize arts and culture as an economic development tool. MACNE’s stewardship of the grant resulted in Passport to the Arts (third iteration), The US 23 ARTrail Road Map, Alpena Arts and Culture Scrim Projects, Local Artist Juried Competition, and the development/inclusion of a MACNE ARTrail pathway on the NEMCOG US 23 Heritage Route website. These efforts were rewarded with the 2012 MML Community Excellence Award for Region Six. As a result, we were able to present and promote our community programs to the entire state. Budget Request MACNE would like to continue its relationship with the City of Alpena as we continue to leverage the arts and cultural community of Alpena as an economic driver. In order to promote this process, funding is needed. As a 501c6, we are dependent on contributions and fundraising to fund our mission. Therefore, we are asking municipalities in our service area, including the City of Alpena, to assist us financially in helping us promote arts and culture and, thusly, promote economic growth in our region. We are asking the City of Alpena for a 2015 fiscal year contribution of $5,000. Our budget is relatively simple. Each year, MACNE spends $200-$500 in administrative costs. Any other monies we bring in are spent on promoting arts in culture in NE MI, predominantly in the City of Alpena. Return on Investment This year, we hope to promote two specific projects. First, MACNE would like to once again host the Annual Arts and Culture Summit (2nd year). This event is a gathering of the Arts and Cultural organizations throughout NE MI in an effort to discuss strategies for developing and promoting the arts in our area. One overriding theme is how to package our region as an arts and culture tourism destination. With the pending downtown hotel, multiple art studios, brewery, winery, multiple theatres and fine dining, the City of Alpena has positioned itself as a top tourist destination for those seeking arts and culture. We seek your assistance in promoting it. 127 W. Chisholm Avenue – Alpena, Michigan 49707 artownmichigan.org office@artownmichigan.org MICHIGAN ARTS AND CULTURE NORTHEAST • arts • culture • history • humanities • . . . encouraging interaction and collaboration of organizations The second primary promotional piece for 2015 is the Lake Huron Discovery Tour…Chart your own course campaign during Columbus Day Weekend, October 9-12, 2015. This weekend long event is designed to bring thousands of visitors to NE MI with an extensive external marketing strategy that will highlight all that there is to Discover on US 23 with a theme of “There is more to see on 23”. The attached documents further elaborate on the program and strategy. In addition, please check us out at www.us23heritageroute.com to see a small sample of what the City’s past relationship with MACNE has netted. Consider that, on average, a daytime visitor to Alpena spends $50. The $5,000 investment by the City Alpena in MACNE and its most recent collaborative endeavor for the region would be reached with just 100 visitors as a result of the weekend’s activities. Our goal is for thousands to participate. Moreover, the larger effects of getting our name out there as a destination for arts and culture are priceless. We understand the difficult decisions that Council faces in allocating funds. However, we are hopeful that good stewards of our community’s monies will realize the important role that arts and culture has in not just giving an economic boost to Alpena, but in also adding to the image and identity of our community and region as a whole by leveraging community organizations like MACNE, as you have in the past, to help elevate all that the community has to offer and to get the word out that we are indeed on the map as a destination with so much to offer during Columbus Day Weekend and beyond. Thank you for your consideration and please contact us if you have any questions or concerns regarding our request. We look forward to hearing from you. Sincerely, Tim Kuehnlein, MACNE Board President – Thunder Bay Arts Council Representative 127 W. Chisholm Avenue – Alpena, Michigan 49707 artownmichigan.org office@artownmichigan.org MICHIGAN ARTS AND CULTURE NORTHEAST • arts • culture • history • humanities • . . . encouraging interaction and collaboration of organizations Letter of Appeal Lake Huron Discovery Tour…chart your own course! Columbus Day Weekend: October 9-12, 2015 Dear City Council Members: Michigan Arts and Culture Northeast (MACNE) – ARTown Michigan is pleased to announce the “Lake Huron Discovery Tour” along the US 23 Heritage Route and adjacent communities for Columbus Day Weekend, October 9-12, 2015. We need your help garnering the resources for a first-rate marketing strategy to implement the Discovery Tour. As a collaboration to draw special attention to our region on a holiday weekend linked to exploration, this effort can promote the region in ways that none of us could do as well on our own. Locals and visitors alike will be encouraged to chart their own course with a voyage of discovery based on areas of interest, whether it be hiking, ARTrail gallery tours, bird watching, a color tour, the Wine and Hops Trail, history, maritime, lighthouses, or some combination of interests represented on the US 23 Heritage Route. Think about the promotional potential for the region if marketed under a general theme of “Discovery” during a weekend-long extravaganza of activity in Northeast Michigan. There is great promise with coordination of resources to get the word out to broader communities of interest within and outside of the state at such a beautiful time of the year. THERE’S MORE TO SEE ON 23! Local organizations participating in the US 23 Heritage Route and its various trail systems are organizing and promoting their own events, those of others, and the weekend as a whole. We are encouraging all event organizers/supporters to promote the weekend using their individual social media and traditional marketing outlets by referring people to the www.us23heritageroute.org. This site will feature the full array of regional events planned for the weekend. Patrons are encouraged then to chart their own course from there. An initial committee has started building the framework of this collaborative marketing strategy. Our plan is to engage a second-tier marketing plan to draw even more attention to the region, and this is where we need your help with resources, financial and otherwise. In the months leading up to Columbus Day Weekend, we will initiate a targeted statewide and Midwest media blitz (radio, television and print media) using the attached documents. We need your support to make this vision for the region a reality, showcasing Northeast Michigan as a destination of choice for families and adventurers. Now is the time to build upon the momentum you and your respective affiliations have been working so hard to create throughout Northeast Michigan. With your support, this collaborative effort can become an annual event, benefiting all of us in our unique and complementary endeavors. Thank you for your consideration and continued support, The MACNE Discovery Tour Committee 127 W. Chisholm Avenue – Alpena, Michigan 49707 artownmichigan.org office@artownmichigan.org MICHIGAN ARTS AND CULTURE NORTHEAST • arts • culture • history • humanities • . . . encouraging interaction and collaboration of organizations The MACNE Discovery Tour Committee: Kate Anschuetz - Iosco County Historical Museum, Manager Denise Cline – North East Michigan Council of Governments/Heritage Route Coordinator Karen Cracchiolo – Thunder Bay Arts Council Gallery (TBACG), Northeast Michigan Artists Guild (NEMAG), Michigan Arts and Culture Northeast (MACNE) Alexa Donakowski - Rogers City Area Chamber of Commerce, Executive Director Dawn Edwards - Mackinaw City Chamber of Commerce, Executive Director Ted Fines - Harrisville Arts Council, NEMAG, Sunrise Artists of Michigan (SAMi), Art in the Loft, Inspiration Alcona Rachel Goodstein - Kick-Starter Campaign, Rogers City Theatre Cindy Johnson - Alpena City Council Mary Ellen Jones - MACNE; US 23 Heritage Route Management Council Melanie Kirn - Great Lakes Light House Festival Tim Kuehnlein - Thunder Bay Arts Council, MACNE Jack Matthias - Thunder Bay Resort Jeffrey Mindock - Thunder Bay Theatre, Artistic Director Sharon Ostrander - Truly Yours of Oscoda Will St. John - Inspiration Alcona, MACNE Mary Beth Stutzman - Alpena Convention and Visitors Bureau Barbara Wasserman - SAMi/Tawas Christine Witulski - Besser Museum for Northeast Michigan, MACNE Katie Wolf - Community Foundation of Northeast Michigan, MACNE Check us out: Facebook Page: Twitter and Instagram: Official Hashtags: Gmail Account: Lake Huron Discovery Tour @lakehurontour #DiscoveryTour #MoreToSeeOn23 #ChartYourCourse lakehurondiscoverytour@gmail.com 127 W. Chisholm Avenue – Alpena, Michigan 49707 artownmichigan.org office@artownmichigan.org MICHIGAN ARTS AND CULTURE NORTHEAST • arts • culture • history • humanities • . . . encouraging interaction and collaboration of organizations A Call to Action Lake Huron Discovery Tour…chart your own course! Columbus Day Weekend: October 9-12, 2015 Dear Partners of the US 23 Heritage Route: Thank you for making Northeast Michigan increasingly recognized for its rich and diverse attractions that you’ve been critical in establishing. Now we have a chance to bring even more recognition our way. Michigan Arts and Culture Northeast (MACNE) – ARTown Michigan is asking for your help as we organize the “Lake Huron Discovery Tour” along the US 23 Heritage Route and adjacent communities for Columbus Day Weekend, October 9-12, 2015. An initial committee has started building the framework of this collaborative marketing opportunity. Our plan is to engage a second-tier marketing strategy to draw even more attention to the region. In the months leading up to Columbus Day Weekend, we will initiate a targeted statewide and Midwest media blitz (radio, television, and print media) as resources, financial or otherwise, are secured. To make this weekend a success, though, a marketing blitz is not enough. We need your help in planning special events and getting the word out in order to make this Discovery Tour a success, doing together what none of us could do as well on our own. Here are three steps you can take to help: 1. Plan an event for the weekend Be creative in interpreting the overall “Discovery” theme for your organization. Your event(s) should encourage visitors to plan a “voyage” based on your group’s areas of interest, whether it be hiking, ARTrail gallery tours, birdwatching, a color tour, the Wine and Hops Trail, history, maritime, lighthouses, or some combination of interests represented on the US 23 Heritage Route. Think about the promotional potential for the region and your organization if we all market “Discovery” during a weekend-long extravaganza of activity in Northeast Michigan. THERE IS MORE TO SEE ON 23! 2. Get on the US 23 Heritage Route Calendar You are encouraged to direct your events for the weekend, and certainly throughout the year, to the www.us23heritageroute.org website and the Calendar of Events located there. If your organization is not represented on the Heritage Route website, or you need help getting your events placed on the calendar, please contact Denise Cline, GIS Specialist/Community Planner/US 23 Heritage Route Program Coordinator, Northeast Michigan Council of Governments, at 231-228-2133 for assistance. 127 W. Chisholm Avenue – Alpena, Michigan 49707 artownmichigan.org office@artownmichigan.org MICHIGAN ARTS AND CULTURE NORTHEAST • arts • culture • history • humanities • . . . encouraging interaction and collaboration of organizations 3. Partner in promoting your events Help promote your events and those of others, certainly the weekend as a whole, through your website, Facebook, Twitter, Instagram and other social media and traditional outlets of marketing. Refer people to the www.us23heritageroute.org site for a full array of what is happening regionally during the weekend. Encourage them to “chart their own course.” With such organization and marketing we can ramp up the volume regionally, statewide and beyond, highlighting the opportunity to discover Northeastern Michigan during Columbus Day Weekend! This collaborative effort could become an annual event, benefiting all of us in our unique and complimentary endeavors. But we need your help to make it happen by planning worthwhile activities and getting the word out to the broadest audience possible with the resources you possess. Please stay posted for developments on this project via e-mail communications like this from MACNE. Thank you for your interest and continued support, The MACNE Discovery Tour Committee Kate Anschuetz - Iosco County Historical Museum, Manager Denise Cline – North East Michigan Council of Governments/Heritage Route Coordinator Karen Cracchiolo – Thunder Bay Arts Council Gallery (TBACG), Northeast Michigan Artists Guild (NEMAG), Michigan Arts and Culture Northeast (MACNE) Alexa Donakowski - Rogers City Area Chamber of Commerce, Executive Director Dawn Edwards - Mackinaw City Chamber of Commerce, Executive Director Ted Fines - Harrisville Arts Council, NEMAG, Sunrise Artists of Michigan (SAMi), Art in the Loft, Inspiration Alcona Rachel Goodstein - Kick-Starter Campaign, Rogers City Theatre Cindy Johnson - Alpena City Council Mary Ellen Jones - MACNE; US 23 Heritage Route Management Council Melanie Kirn - Great Lakes Light House Festival Tim Kuehnlein - Thunder Bay Arts Council, MACNE Jack Matthias - Thunder Bay Resort Jeffrey Mindock - Thunder Bay Theatre, Artistic Director Sharon Ostrander - Truly Yours of Oscoda Will St. John - Inspiration Alcona, MACNE Mary Beth Stutzman - Alpena Convention and Visitors Bureau Barbara Wasserman - SAMi/Tawas Christine Witulski - Besser Museum for Northeast Michigan, MACNE Katie Wolf - Community Foundation of Northeast Michigan, MACNE Check us out: Facebook Page: Twitter and Instagram: Official Hashtags: Gmail Account: Lake Huron Discovery Tour @lakehurontour #DiscoveryTour #MoreToSeeOn23 #ChartYourCourse lakehurondiscoverytour@gmail.com 127 W. Chisholm Avenue – Alpena, Michigan 49707 artownmichigan.org office@artownmichigan.org MICHIGAN ARTS AND CULTURE NORTHEAST • arts • culture • history • humanities • . . . encouraging interaction and collaboration of organizations SAVE THE DATE – INVITATION Thursday, October 23, 2014 Dear Partner in the Promotion of the Arts and Culture of Northeast Michigan, MACNE is pleased to sponsor the following summit in order to bring the arts and cultural community of Northeast Michigan together for dialogue and discussion about our mutual interests in promoting the arts, culture, history and humanities of our respective communities and the region at large. Perhaps one of the following break-out sessions will appeal to you or your organization’s interest in one capacity or another. Please kindly rsvp by responding to this e-mail. Sunrise Side Arts and Culture Summit Thursday, October 23, 2014 Besser Museum for Northeast Michigan - 491 Johnson Street - Alpena 5:30 - 6:30 6:30 - 7:15 Program Social Hour - Hors d’ourves and drinks Key Note Speaker, Marketing the Sunrise Side with US 23 Heritage Route Denise Cline, Northeast Michigan Council of Government GIS Specialist/Community Planner/US 23 Heritage Route Program Coordinator 7:30 - 8:15 - Breakout Sessions o How to Use the Grant Center Alpena County Library Development & Community Foundation for Northeast Michigan representatives o Marketing 101 Angela Hayes, MLIVE Media Group Travel/Tourism Account Manager o Can I help you put your events on the FREE Heritage Route Web Site & ARTrail? Denise Cline, US 23 Heritage Route Program Coordinator 8:30 - 9:00 - Wrap-up - Annual regional event proposal – US 23 Color Tour - weekend of October 9, 2015 – ARTrail, Wine & Hops Trail, and NatureTrails passport rally - Drawing for Volunteer City to Host the 2015 Summit (Alpena not eligible) 127 W. Chisholm Avenue – Alpena, Michigan 49707 web: artownmichigan.org e-mail: office@artownmichigan.org Sanctuary of the Great Lakes Alpena Area Convention & Visitors Bureau 235 W. Chisholm St., Alpena, MI 49707 800.425.7362 | www.alpenacvb.com 11.B. February 25, 2015 ATTN: Karen Hebert City of Alpena 208 N. First Ave. Alpena, MI 49707 Greetings, I am writing today on behalf of the Alpena Area Convention & Visitors Bureau and the Alpena Brand Alliance. As you may be familiar, in 2011 the CVB and the City of Alpena collaborated to bring Roger Brooks of Destination Development International to Alpena to assist with the assessment and development of a cohesive brand for the area; thus providing us with our Sanctuary of the Great Lakes identity. Since the initial assessment and recommendations we have seen the adoption of this identity in some key areas within the community. For example, CVB has adjusted our marketing materials to reflect our Sanctuary of the Great Lakes messaging; organizations such as the City of Alpena, Downtown Development Authority, Thunder Bay National Marine Sanctuary and others have also incorporated the new identity as it fits with their specific missions. It is now time to enter the next phase and foster wide-spread infusion of the brand across all of Alpena. To accomplish this next phase of implementing the Sanctuary of the Great Lakes brand throughout the community we are preparing to launch the Alpena Brand Alliance. This alliance cohesively brings together early-adopter volunteers and new grass-roots citizen participation combined with existing entities throughout the community to begin creating elements that will strengthen and enhance the quality of life both within the City and the surrounding region. The Alliance will be tasked with formulating and carrying out projects that both align with the brand and improve the infrastructure and/or sense of place within the community. An outline of the major work groups, organized under the facilitation of the CVB, is attached. In an effort to allow for effective growth key stakeholders will be asked to invest in the Brand Alliance to allow for the financial ability of the projects to be implemented. The Alpena Area Chamber of Commerce has allocated $5,000 toward the Brand Alliance activities. The Alpena Area Convention & Visitors Bureau has allocated $5,000 toward Brand Alliance activities. As an original partner in assisting the community with bringing the Sanctuary of the Great Lakes brand to fruition, we are respectfully requesting the consideration of an investment of $5,000 by the City of Alpena toward the Brand Alliance for 2015. I’ve included a copy of the proposed budget outline for your review. Positioned as the hub of the 4-county Northeast Michigan region, the City of Alpena’s economic stability is critical to the overall health of the region. The City of Alpena plays an important role in demonstrating the opportunity that is available when this unified identity is shared. The success we’ve been experiencing throughout the community will only multiply with concerted effort placed on infusing the Sanctuary of the Great Lakes brand on an intensified scale. I look forward to an opportunity to present our request to the City Council at their regular meeting on Monday, March 2, 2015. Should you require any additional information or clarification on any of these subjects please don’t hesitate to contact me at 354-4181. Thank you, Mary Beth Stutzman President, Alpena Area Convention & Visitors Bureau The Alpena Area Convention & Visitors Bureau is a 501(c)6 not-for-profit corporation whose mission is focused on creating a community that is a destination of choice for overnight travelers while simultaneously strengthening the region’s economic base. Sanctuary of the Great Lakes Alpena Brand Alliance Structure Overview & Budget Objective: The target focus of the Alpena Brand Alliance Outreach Team is to propagate the Sanctuary of the Great Lakes lifestyle. The purpose of creating an alliance to support the Sanctuary of the Great Lakes brand is to perpetuate and strengthen the Sanctuary of the Great Lakes experience throughout the Alpena area. As a collective community we are tasked with continuing to protect the lifestyle elements that make Alpena and the surrounding area a premier place to live, visit and do business. The brand alliance is tasked with continuing to build and strengthen elements that will add to the quality of life, improve a sense of place, and further strengthen the economic stability of the region. Primary Goals 1. To make Alpena an outstanding destination for both local residents and visitors. 2. To create small business opportunities and to strengthen existing business. 3. To create lasting opportunities for Alpena’s youth: jobs, business opportunities, and gathering places. 4. To make Alpena the destination of choice for those looking for healthy activities, serenity, learning opportunities, visiting Thunder Bay National Marine Sanctuary, and to spread these activities throughout the year. This is NOT about competing with Traverse City and other popular destinations, but to spread out tourism throughout the year with small numbers who stay longer and want a place away from the crowds. Method: The creation of the Alpena Brand Alliance Outreach Team is a critical step in furthering the grass-roots reach of the branding initiative. The Alliance is tasked with strengthening the Sanctuary of the Great Lakes lifestyle within the community. The Alliance is a combination of community-minded organizations and citizens coming together to bolster the main pillars that support the brand mission. The Alliance is comprised of project/initiative focused Action Teams facilitated by the Alpena Area Convention & Visitors Bureau. The Action Team parameters pertain to Culture, Heritage & Arts; Recreation & Wellbeing, Environmental Stewardship, and Business Opportunity. The CVB will facilitate regular meetings with the Actions Teams to keep forward momentum at the forefront. The Action Teams will be tasked with creating new events, projects, initiatives, or methods that pertain to their Action Team focus and align with the brand. Action teams will have access funding available to assist with the creation and implementation of these endeavors. Alpena Brand Alliance Action Teams Membership: As much as practicable, the membership of each Action Team should reflect the region’s diverse population. The membership shall also include one (1) representative from identified related Action Team authority organizations and a balance of approximately 50% citizen membership; as well as at least one (1) member of the Alpena Area Convention & Visitors Bureau who shall serve in an advisory and facilitator capacity. Membership determination will be a shared responsibility between the Leadership Council and the entity/organization members of each Action Team. To begin with, members of the Action Team will each serve a 3-year term. At the end of three years the entire structure will be re-evaluated by the Leadership Council to determine if it should carry-on as is or if adjustments are needed. If the structure is still serving its purpose then lots will be drawn by each Action Team member to determine if they will continue with a 1, 2, or 3-year term to assure opportunity for further membership from the community (in the event that an organization member has no other alternate then that member will remain). If, at any time, a member cannot serve due to other obligations the request can be made for appointment of a new member to fill the vacated spot. The inability to serve should be communicated in writing to the Alpena Area Convention & Visitors Bureau office as far in advance as possible so additional representation can be selected. A member of the CVB office will serve as the facilitator/advisor for each Action Team to assure continuity and open communication among each team. Responsibilities: Each Action Team is created as a result of strengthening the main pillars of the Sanctuary of the Great Lakes brand. Each team is tasked with focusing on creation of new initiatives and projects that are inclusive with an objective toward easy access/participation. Each team will meet no less than quarterly but most meeting schedules will be determined by the projects/initiatives selected and corresponding timelines. Teams will be tasked with presenting proposals for projects/initiatives to the Leadership Council, with corresponding funding needed, for approval. Carrying out the project/initiative is the responsibility of the corresponding Action Team. If desired, more citizen or community expert members may be brought into an Action Team on a project-based need. Culture, Heritage & Arts Action Team: This team is focused on the creation of immersive education experiences showcasing local history, arts, and education. Potential projects: historic downtown walking tour, retreats (theater weekend, culinary retreat, writer’s camp), making historical stories available for public consumption. Recreation & Wellbeing Action Team: This team is focused on development and maintenance of recreation opportunities, infrastructure improvements and cultivation of new immersive experiences within the outdoors. Potential projects include: Dog park, outdoor silent sport workshops, glamping, guide resources. Environmental Stewardship Action Team: This team works toward the protection of surrounding natural resources & improvement of access to outdoor experiences while respecting natural environments. Potential initiatives include: trash clean-up program, community-wide recycling, plastic bag ban, preservation of natural areas, improve access to natural areas, natural area education tours. Business Opportunity Action Team: This team is tasked with cultivating new business development opportunities and assisting existing businesses and organizations with infusing the elements of the brand promise. Potential initiatives include coaching business owners, recruitment of new niche business, help business owners infuse brand elements into operations, official souvenirs. Marketing Consultation: While spreading the good word about the Sanctuary of the Great Lakes is everyone’s responsibility, there may be times when a particular project or initiative from an Action Team needs more in-depth assistance. Should any project need the outside assistance of marketing support (i.e., posters, signage creation, advertising, copywriting, etc.) the CVB office will coordinate with internal staff or local marketing professionals to determine if services can be rendered without cost or if costs will need to be included in the Action Team project financial request. Summary With an organized and unified approach, we are well on our way to strengthening and growing the Sanctuary of the Great Lakes lifestyle across the greater Alpena area. This is a noble cause with farreaching community-wide benefits. Alpena is the hub of a 4-county region and the stronger Alpena is, the stronger the outlying communities will be. Many organizations have been working to infuse the Sanctuary of the Great Lakes brand into their operations and we have seen the benefit this effort provides. Our next step is to use this momentum to launch the next phase of brand infusion and create the Alpena we envision is possible. Budget Outline for 2015 Contributions: Alpena Area Chamber of Commerce …………………………………………………………………$5,000 Alpena Area Convention & Visitors Bureau ……………………………………………………….$5,000 City of Alpena (pending) ……………………………………………………………………………………$5,000 Alpena County (pending) ………………………………………………………………………………….$5,000 Townships of Alpena County (pending) ……………………………………………………………$5,000 Action Team projects …………………………………………………………………………………………………………………$25,000 Method: The Brand Alliance Action Teams will formulate proposals for projects with funding requirements necessary to complete the projects. The proposals will be reviewed by the Brand Leadership Council (consisting of representatives from the Chamber of Commerce, Convention & Visitors Bureau, City of Alpena, County of Alpena, City Council, Townships). This review is a simple safety-check to assure that the project aligns with branding objectives. Projects may be funded in part or in whole depending on the cost, or a member of the Leadership Council may have knowledge or access of other monies available to complete the project. Once a project has been given the green light it will be the responsibility of the corresponding Action Team to see it through to completion. Brand Alliance funds will be held and accounted for by the Alpena Area Convention & Visitors Bureau and all financial standings will be reported to the Leadership Council members on a monthly basis or at any other time as requested.
