INNterviews
Transcription
INNterviews
INNterviews MAINE INNKEEPERS ASSOCIATION Representing Maine’s Bed & Breakfasts, Camps, Cottages, Hotels, Inns, Motels & Resorts Volume 592 March 2013 Internet Marketing Boot Camp The Maine Innkeepers Association (MEIA) Education Committee is pleased to announce another in a series of educational seminars, this one entitled, “Internet Marketing Boot Camp” Lisa Kolb of Acorn Internet Services, Inc. will be the presenter. The focus of this seminar is to help lodging owners, operators and managers to understand and maximize free Google Local Search and Google Tools, Reputation Management and, of course, Social Media. This event will be held on Monday April 29, 2013 at the Hilton Garden Inn Downtown in Freeport. This is an all day seminar and currently is scheduled to run from 10am until 3:00 pm and includes lunch. The cost for the seminar is $69 per person. The Hilton Garden Inn has extended a fabulous room rate of $99 per night for Sunday evening! Lisa will be covering Google and Local Search. Do you know how Google personal- Inside This Issue: Internet Marketing Boot Camp........................... 1 2013 Legislative Update.................................... 1 Waterville Habitat Builds Energy Saving Home.... 2 Ninth Annual “Tees And Textbooks” To Be Held In June........................... 4 Members in the News......................................... 5 Maine Restaurant and Lodging Expo................... 6 Kaplan University-South Portland’s New Tourism and Hospitality Course....................................... 9 So Far, 2013 Has Been an Interesting Year....... 10 PORTopera Presents La Bohème July 2013....... 11 INNterviews izes results for your clientele and how those results impact you making the sale? Do you have a personal profile and business listing set up in Google? Has it been recently claimed? Are you aware of the potential impact to your business once this information makes its way out to the Mobile world? She will cover the basics on all these topics and a few more related to both Mobile and Traditional Google Search. She will also cover Why Social Media is a MUST HAVE. Social Media is no longer a nice to have, it’s a must have for small businesses to compete online. She will review the top Social Media Applications. She will also review both their Traditional and Mobile formats, and how to use these tools to grow your business and better support your Online Search results and then she will explain Why Your Reputation Matters. Your Business’s reputation has the power to deter- mine if a new client chooses you over your competition. Your Reviews must be managed, and some Reviews even contribute to your Website’s Search Engine Placement. 1) The RIGHT way to grow good Reviews. 2) How to handle a bad Review. 3) What Reviews benefit your Google Placement? Finally, Lisa will be Diving Deep into Google Tools and you will learn about the latest changes in both Google Local and Google Organic. What do these changes mean to your placement and ultimately your bottom line? Google continues to update their Guidelines, Algorithms, and add new features at such a rapid pace. Are you keeping up? We will show you how to improve your online placement through growing your online website authority by using Google provided and other FREE online tools. 2013 LEGISLATIVE UPDATE The 126th Legislature started out with a bang in January. The Association has been watching several industry related bills and has made several trips to Augusta to testify either for or against and in one case, neither for nor against. LD 330 was one of those bills and is titled “An Act to Require All Lodging Places to be Licensed by the State.” It was introduced by Senator John Patrick of Oxford County at the request of his constituent, a motel owner in the Bethel area. The bill as it was written would remove the exemptions from state licensing of lodging places, private homes and inns, requiring them all to be licensed by the State, and repeals the authority of a municipality to license lodging houses since it will now be done by the State. Currently lodging places with fewer than 6 rooms and where the owner is living in the structure and any lodging facility with fewer than 4 units (3 room motel, 3 cottages at the same address) are exempt from licensing. If there is any food served it always requires a license. Kathy Thrall of the Inn at the Rostay in Bethel area is our member and we supported her throughout the process. Kathy’s specific point is that she is competing against 6, 8, and 10 bedroom houses that rent by the night or the weekend and host weddings and events and operate much like a hotel or inn. Her goal was to make sure that anyone operating an establishment that competes directly with her abides by the same licensing rules and laws. Licensed lodging establishments collect and pay sales tax and continued on page 3 1 Waterville Habitat Builds Energy Saving Home With Maine Innkeepers’ support, Maine’s ten Habitat affiliates are now ramping up their building schedules for spring. There are ten affiliates in Maine, with offices located in Bangor, Rockport, Belfast, Ellsworth, Auburn, Waterville, Augusta, Portland, Bath and Kennebunk. Each affiliate serves a large region and all of them build decent, affordable and energy efficient homes for families in need. This month’s featured affiliate is the Waterville Area Habitat for Humanity (WAHFH). This affiliate is in the middle construction stages of a new home that is highly energy efficient. From the project’s outset, WAHFH’s Design and Construction Team realized that an affordable home needs to not only be low cost to build and to buy, but also low cost to operate. Following this line of thinking during the initial building design, they settled on solar energy as a key part of their approach. All of WAHFH’s homes are designed for high levels of energy efficiency, with substantial insulation, tight windows/doors and propane-driven radiant floor heating systems. However, to go one step further with their energy efficient, affordable concept, WAHFH has been guided by Maine Solar Engineering of Palermo, Maine. They’ve designed a system with a 4 KW PV (electric) component that will provide over 90% of the home’s electrical demand and a solar HW (hot water) component that will provide over 75% of the domestic hot water needs. Utilizing a southern orientation that maximizes solar gain, and combined with the benefits of reduced energy costs, volunteer labor, discounted equipment costs and federal/state income tax credits, the system will pay for itself in approximately 5 years. The new home is part of the Mill Run development on Jacques Lane in Oakland. It offers a quiet, in-town location on a one acre wooded lot which is close to amenities and schools and is an ideal spot for a family home. The Waterville Housing Authority manages the development and has been very supportive of Habitat’s project. Maine’s Habitat affiliates want to thank the Maine Innkeepers who have supported them over the past ten years through the Hospitality for Habitat program. Every penny raised is put to good use. Funds from the program leverage community donations of building materials and many hours of volunteer time to build decent, affordable homes for families who could not otherwise afford them. Industry Specific Ratio Analysis & Comparison 207-783-9111 www.austinpa.com Your Financial Team Open YOur DOOrs tO the WOrlD Welcome international students to your community. Whether you are hiring one student or 100, CIEE can help you screen, recruit, and hire international seasonal staff for your business. To learn more about cultural work exchange opportunities and the free hiring services from CIEE, visit our website at www.ciee.org/summerhire or call 1.866.609.CIEE work & travel usa ciee.org/summerhire Maine Innkeepers Association 2 2013 LEGISLATIVE UPDATE have to pay a licensing fee, but that is just the beginning. With licensing comes regulation that requires water testing, pool lifts for your pool and spa, certification as a pool operator, inspections from the State Fire Marshal potentially requiring fire escapes or sprinklers and many, many more. The argument is that if you are operating like an inn you should be licensed and if you truly are a vacation rental, you should not. This is an epidemic not only in the State of Maine, but nationwide. Bethel is not the only area in Maine with this problem. The Professional Association of International Innkeepers (PAII) advocates on this issue and has written a white paper on the problem and potential solutions. sioner George Gervais on the wording and he has been gracious enough to use most of our recommendations to this point. The public hearing for this bill was held on Thursday February 28. It was well attended by both lodging operators and vacation rental managers alike. Both had very strong opinions about the bill, but everyone agreed that our member was at an unfair advantage financially with her mandated compliance to these rules and regulations. We asked the committee to appoint a stakeholders group to iron out the issues and maybe come up with some definitions that the lodging community and the highly respected vacation rental manager’s community could agree on. The stakeholders met on March 5 and found a fair amount of common ground. We went to Health and Humans Services committee for work session on March 14 to ask for more time to complete our task and were greeted with a unanimous committee vote of ought not to pass with no discussion. Next steps, Kathy and I are going to meet with Lisa Roy at the Health Inspections Division at DHHS to see if there are any considerations they can give us to help alleviate issues related to unlicensed properties acting like licensed ones. A biennial favorite, LD 483, simply known as the sign bill, would have made wholesale changes to the state’s signage laws. An amended bill was presented to the com- Other bills of interest include LD 265, the repeal of the guns in trunks at the workplace bill that was passed last session. No public hearing has been scheduled yet. LD 314 codifies the Office of Marketing in statute. We have had some issues with the wording of the legislation as it relates to its effect on the Maine Office of Tourism. The Maine Hospitality and Tourism Alliance has been working with Department of Economic and Community Development Commis- INNterviews mittee by the sponsor that removed almost all of the language except the level of frequency for changeable digital signs. The level of frequency would increase from every 20 minutes to every one minute. More bills of interest would include LD 611, which would increase the minimum wage to $8.50 per hour in 2013 and then adjust annually based on CPI. LD 700 would require all places of public accommodation to replace their current elevators with stretcher accessible elevators, which would create unbelievable financial hardship to our larger member properties. Statutory adjournment date is June 19, 2013 and we will be there right up until the end. Meals and lodging tax increases will probably find themselves in part of a Democratic biennial budget to counter the one put forth by Governor LePage. Stay tuned and more to follow in subsequent editions and via e-mail. LD 427 would create a local options sales tax of up to 5% that can be instituted after a local vote. This bill was sponsored by a Republican legislator and another bill that has yet to be printed, that is sponsored by an innkeeper legislator, would raise the lodging tax to 10%. We will be opposing both of these bills. We supported LD 431, which would allow minors to get work permits from the Department of Labor, when school is out of session, rather than the superintendent of schools. They are often hard to access in the summer time. Protect Your Business!!! Do you know the fire codes? Does your property meet all national, state fire codes that govern all hotels, motels and inns? NO budget is too small for us to work our design magic. We can help you keep what you have worked hard to earn. esign enter, llc Hospitality and Commercial Interiors • • • • • • • Dubois Wood Product Simmons Sleep Products Aqua Hospitality Carpets Medallion Lighting Autrey Furniture Jaden Fabrics American Leather www.DesignCenterMaine.com • e-mail: designcenterLLC@yahoo.com 959 Portland Rd., Saco, Maine 04072 • 207-282-5176 Fast, Effective Pest Solutions for New England’s bed and breakfast facilities, camps, cottages, hotels, motels, inns and resorts. Customized programs to meet your business needs year round. Call us today for a free estimate 1-800-323-7378 1-800-323-7378 | modernpest.com modernpest.com/blog | Follow us on Facebook 3 NINTH ANNUAL “TEES AND TEXTBOOKS” TO BE HELD IN JUNE Mark you calendars for the 9th Annual Tees & Textbooks on June 3 and 4 of 2013. Tees & Textbooks will be held in the Portland area and will consist of our gala scholarship dinner with entertainment at the Fireside Inn & Suites in Portland and will wrap up the following day with the Hospitality Golf Classic at the Spring Meadows Golf Club in Gray. This year’s festivities begin with a social hour from 5:30 until 6:30pm on Monday and then dinner sponsored by Turner Barker Insurance and Sysco Food Services of Northern New England at 6:30pm with scholarship recipients being honored after dinner and entertainment provided by Maine music legend, Tony Boffa. This is the eighth year in our effort to name and sponsor scholarships. Last year we sponsored 9 scholarships for a total of $8,200. We would like to equal or exceed last year’s number of awards, so please respond to the mailing sent earlier in March if you have interest in sponsoring a scholarship. For $500, any innkeeper or allied member can receive recognition and name and present their sponsored scholarship at our event. We are still searching for a social hour sponsor ($500). Tickets for this event will be $55 per person and all proceeds will benefit the Maine Innkeepers Association Education Foundation, which is a 501c3 charity. Maine Innkeepers Association The following day brings us the 19th Annual Maine Innkeepers Association Hospitality Golf Classic which will be held at Spring Meadows Golf Club. The MEIA Board of Directors has been working hard to put on a great tournament as part of Tees & Textbooks! Sysco Food Services of Northern New England will sponsor the Classic that will begin at 9:00am as a shotgun start. Cross Employee Benefits will once again be our beverage sponsor and Clark Insurance will be our golf cart sponsor. Breakfast and lunch will be served. Sponsorship Opportunity sign-ups will be sent out at the end of March and registration forms will be sent shortly after that. The day’s festivities will start on Tuesday morning in a shotgun, scramble format and each player will receive a goody bag loaded with great gifts and snacks. We are once again offering sponsorships for golf carts, the putting contest, Par 3 Hole Sponsorships and tee sponsors. If you are unable to field a foursome consider sponsoring a tee for $175 or the Most Accurate Drive or Longest Drive for $200. If you have any questions, please contact Jennifer Parlin at 8656100 or jennifer@maineinns.com. 4 Members in the news Bar Harbor and the Atlantic Oceanside Hotel and Bar Harbor Hotel- Bluenose Inn were featured prominently in The Coast News, a Southern California publication, in their travel section. Below is an excerpt from the article. There are many hotels in the Bar Harbor area, but two of the top choices are the Bluenose Inn and the Atlantic Oceanside. The free shuttle stops right in front of the Atlantic Oceanside Hotel, just a mile north of downtown Bar Harbor on Highway 3. Our spacious room in the new Atlantic View Lodge building gave us a breathtaking view of Frenchman Bay and the hotel boat dock, which sees a lot of action in the summer. Also on the property is a stately historic home that has been converted to accommodate 13 bedrooms and a penthouse. About a thousand feet south on Highway 3 is the Bluenose Inn, which sits atop a hill. The outdoor pool and deck (there’s an indoor pool, too) bids visitors to sit and ponder the beautiful Maine landscape below. The purple-appointed Great Room is features crystal sconces and an inviting fireplace — the perfect setting for wine, cocktails and light fare. Evening brings accomplished local talent to the grand piano. A bit of a hike will take you even further uphill to the hotel’s Looking Glass Restaurant, but the effort is worth it. (You also can drive.) The airy dining room and large deck afford expansive views of coastal topography and make you want to linger. The year is starting out well for Berry Manor Inn named among the top 25 B&Bs and Inns by TripAdvisor® in its Travelers’ Choice® 2013 Awards. This is the second time in five years that Berry Manor Inn was named to this esteemed list. Now in its 11th year, the TripAdvisor Travelers’ Choice awards honor the world’s best hotels, inns and B&Bs earning their distinction from those who know them best - real travelers. While TripAdvisor keeps its algorithm for determining the awards close to its chest, each year the winners were determined by a combination of the highest traveler ratings and the TripAdvisor Popularity Index, a measurement of overall traveler satisfaction. In 2013, less than one percent of all INNterviews accommodations listed on TripAdvisor received Travelers’ Choice awards. “TripAdvisor is once again thrilled to recognize the world’s most outstanding hotels with the help of more than 75 million reviews and opinions from travelers around the globe,” said Christine Petersen, president, TripAdvisor for Business. “From the best bargain hotels to top luxury properties, outstanding service, value and quality are the hallmarks of our Travelers’ Choice winners.” The first time Berry Manor Inn received the Traveler’s Choice Award in 2008. At that time the list included the top ten inns only. This year, the Travelers’ Choice Award list is expanded to include 25 B&Bs and inns. Berry Manor Inn is among only four named in New England. Camden (#5), Rockland (#16) and Lincolnville (#22) in mid-coast Maine have each been cited (a total of 7 towns in Maine were included) on the list of 25 Best Food Towns in New England on golocalprov. com. Bay Leaf Cottages & Bistro were included in the Lincolnville info along with Cellardoor Winery, Salt Water Farm, and Inn at Ocean’s Edge. Congratulations to all! The Historic Inns of Rockland, including Berry Manor Inn, LimeRock Inn, Captain Lindsey House and Granite Inn, were awarded the 2012 Champion Award at the annual Innkeeping Conference & Trade Show hosted by the Professional Association of Innkeepers International (PAII), January 28-31, 2011 in Las Vegas. The continued on page 8 Protect your rooms in the off-season with Kanberra Gel® All Natural Air Purifier. Perfect for inns, B&Bs, motels, hotels, cabins and more. • Kanberra Gel’s® vapor attacks and degrades mold, mildew, fungus and bacteria to purify your air. Once eliminated, odors disappear. • Simply open jar and place where needed, works 24/7. • No chemicals, all natural. • Try new Kanberra Spray® All Natural Odor Remover for an instant clean. www.kanberragel.com / (800) 683-0021 FOG 5 MA INE RESTAU RA N T Wednesday, April 3, 2O13 · 1O:OO am - 4:OO pm Cumberland C REGISTRATION: Join us for Maine’s premier, comprehensive, business-to-business trade show for the foodservice and lodging industry! Complimentary member badges* have been mailed. If you didn’t receive yours, or if you need a name correction, email badges@mainerestaurant.com or just visit us at the Expo ofce when checking in at the show. Register additional attendees at the door for only $15. * Complimentary badges are available only to lodging property members, not allied members. WORKSHOPS: 11:OO am The Top Ten Human Resource Pitfalls & How to Avoid Them presented by: Attorney Margaret “Meg” Coughlin LePage of Pierce Atwood LLP 12:OO pm Seven Steps to a Prosperous Season: Your hospitality marketing checklist for 2O13 presented by: Rich Brooks of Flyte New Media 1:OO pm Affordable Care Act: Prepare for 2O14’s implementation of the new healthcare law presented by: Joel Allumbaugh of National Worksite Benet Group 2:OO pm Strategies for Maximizing Your Bar Program Protability presented by: Paula Truman of Bow Street Distributing, Sam Brown of Pine State Beverage Company and Mike Dixon of The Great Lost Bear EXPO SPONSORS: INNterviews 6 T & LODG ING EX PO County Civic Center · Portland, Maine · www.mainerestaurant.com EXHIBITOR LIST: Ability Equipment Sales· Allagash Brewing Company· Annabelle’s Natural Ice Cream· Atlantic Pest Solutions· Averill’s Sharper Uniforms· Baker Commodities· Bath Fitter· Bev-Tech· Birthday Coups· Blue Cold Distributors· Bow Street Distributing· Brady Risk Management of New England· C. Caprara Food Service Equipment· CCR Data Systems· Central Maine Fire Pros & Commercial Cooking Equipment· Champoux Insurance Agency Group· CIEE· Coca-Cola Bottling Company of NNE· Concord Foods· Cross Employee Benets· Cuddledown· Dead River Company· Dennis Paper & Food Service· Digital Dining – HDSNE · Downeast Coffee Company· Downeast Food Distributors· Drum Rock Products· Ducktrap River of Maine· Dunlap Cabling· Dyson B2B· Electricity Maine· FairPoint Communications· Finance Authority of Maine· Fishbowl· Furniture Repair Services of Maine· G. J. Leighton’s· Garelick Farms· General Linen Service Co.· Gifford’s Famous Ice Cream· Good Shepherd Food Bank· Gritty McDuff’s· Gulf Electricity· HT Berry Company· Harmon’s· Heartland Payment Systems· Hoodz of Southern Maine· Horizon Beverage Company· HP Hood LLC· Hurricane’s Premium Soup & Chowder from Maine· Kettle Cuisine· LePage Bakeries· LionWise· Maine Department of Labor Wage & Hour Division· Maine Health Inspection Program· Maine Innkeepers Association· Maine Lobster Promotion Council· Maine Magazine· Maine Restaurant Association· Maine Shellsh Co.· Maine Standard Biofuels· Maine Tourism Association· Matheson Valley Gases· Metromedia Energy· MICROS Systems· Micucci Wholesale Foods· Modern Pest Services· Mr. Oil Saver· MRE Inc.· Nationwide Payment Solutions· Native Maine Produce & Specialty Foods· Nelson & Small· Nespresso Business Solutions· New England Coffee Company· Nomad Pictures· Northeast Coffee Company· NuImage Awnings of Maine· Oakhurst Dairy· O’Hare Associates, CPAs· Original Pizza of Boston· OTT Communications· P.J. Merrill Seafoods· Payroll Management· PepsiCo Food Service· Performance Foodservice – NorthCenter· Perkins - A Gordon Food Service Company· Pine State Beverage Co.· Pine State Trading Co.· Pine Tree Food Equipment· Poultry Products Northeast· ProStart· R. M. Flagg Foodservice Equipment· Retail Control Solutions · Rooter-Man of Southern Maine· Sebago Brewing Co.· Share Our Strength Maine· Shipyard Brewing Co.· Sparrow Enterprises· Sprague Energy· SYSCO Northern New England· T. F. Kinnealey & Co.· Take 2 Dough Productions / Panebelle· Target Marketing· TD Bank· The Advertising Specialists of Maine· Time Warner Cable Business Class· TrakTec· U.S. Small Business Administration· UniFirst Corporation· US Foods · Verizon Wireless· VOSS Water· Wicked Joe Coffee Roasting Co.· Winter People· Woodard & Associates, CPAs· Yankee Equipment Systems. INNterviews 7 Members in the news continued from page 5 Maine vacation destination. This year their marketing and PR efforts were recognized by Grow Smart Maine. In recognition of their efforts to champion the model of being “cooperatively competitive” as the ideal way to create success for a region Grow State Maine identified the Historic Inns of Rockland as THE tourism success story for the entire State of Maine. Awards chairwoman, Joyce Schulte of the Chambered Nautilus Inn in Seattle, WA added that Historic Inns of Rockland are an example of what diligent, cooperative marketing can achieve. Champion Award is bestowed by PAII upon individuals who or entities which have succeeded in working on behalf of a group of innkeepers – locally, regionally, nationally or internationally – and have garnered a significant victory for innkeepers. It is given to those who have made a difference in their local communities and states. Cheryl Michaelsen, co-owner of the Berry Manor Inn, accepted the award on behalf of the Historic Inns of Rockland. In nominating Historic Inns of Rockland for the award, nominators noted “Their success has required a relentless pursuit of a shared vision to get the traveling public to choose the Rockland area as their Meadowmere Resort, Ogunquit’s First Environmental Leader, announced that it has awarded a $410 donation to the York For all your Commercial Laundry Equipment Washers • Dryers • Irons • Ozone Sales • Installation • Service • Parts Distributors throughout the Northeast of Energy Products including: Solar Thermal, Geothermal, Generators, Condensing Boilers, Rinnai Heaters, Commercial Pellet Boilers, Gas Fireplaces, Tankless Water Heaters; and Name-Brand Major Appliances For more information, call: Tom Tobiassen 800-341-0780 ext. 211 212 Canco Road Portland, ME 04103 www.nelsonsmall.com Your full-line distributor since 1982. 20 Dalton Road • Augusta, ME 04330 www.northcenter.com Maine Innkeepers Association | 877. 564 .8081 County Shelter Programs. The donation was made as part of the Meadowmere’s Appreciation Weekends and Gift of Service program. The charity was selected by guests and fans who voted online. The Meadowmere Resort is pleased to make this donation as part of its Gift of Service program. Appreciation Weekends recognize repeat returning guests and offer the opportunity to Meadowmere Resort guests and fans to choose a charity in the week leading up to the weekend. Appreciation Weekends occur throughout the year, with the next weekend coming up April 5-7, 2013, and offer multiple charities the opportunity for donations. Migis Hotel Group, a family owned and operated hotel management company based in Maine, announced that it has added two hotels, the Colonial Inn and The Sparhawk Oceanfront Resort, both of Ogunquit, to its portfolio of Maine properties. The company will provide full-service hotel management and operations to the Colonial Inn, which is undergoing a $4 million historical restoration. The Colonial Inn will re-open in May with completely upgraded facilities and a contemporary guest experience, while retaining the Victorian charm and Maine hospitality known to its visitors for over 125 years. Migis Hotel Group will also provide consulting services to The Sparhawk Oceanfront Resort, a family owned property that has brought hospitality to Ogunquit for over 100 years. The Sparhawk will re-open for the 2013 season with 10 renovated rooms, new bathrooms, and beautiful landscaping. Migis Hotel Group is a family owned and operated hotel management company based in Maine. Their portfolio is comprised of Migis Lodge on Sebago Lake, Black Point Inn in Prouts Neck, The Inn at Ocean’s Edge in Lincolnville, and the Colonial Inn and The Sparhawk Oceanfront Resort, both in Ogunquit. 8 Kaplan University-South Portland’s New Tourism and Hospitality Course Gets Students off to a Good START Kaplan University’s South Portland campus has launched a new innovative ten-week course called Skills, Task and Results Training (START), providing professional development for those seeking careers in the tourism and hospitality industry. With content approved by the American Hotel & Lodging Educational Institute (EI), the training arm of the American Hotel & Lodging Association, the 180-hour classroom curriculum extends technical knowledge in three key areas: hospitality orientation, rooms division and food & beverage division. Students will also discover the wide range of lodging careers and what it takes to become a professional in the world of hospitality. “Hospitality and tourism are among Maine’s leading industries, creating a demand for highly-skilled professionals who can accommodate the needs of some of the state’s largest employers,” said Christopher Quinn, president of Kaplan University’s Maine campuses. “With Kaplan University’s START course, students will be prepared for entry-level positions in the lodging industry.” Beginning March 4 and continuing through May 7, START’s workforce hospitality training course will include field trips, offering students a behind-the-scenes look at the daily operations of local hotels and resorts. Students will also learn from guest speakers with first-hand knowledge of various aspects of the hotel and tourism industry. Graduates of the START course will receive a certificate of completion from EI upon passing the final exam. In addition, once hired at a lodging property, graduates qualify for a nationally recognized professional industry certification related to their positions. The registration fees for the professional certifications are waived for students of the START program. PAYROLL MANAGEMENT, INC. “The certification that students receive from the American Hotel & Lodging Educational Institute after completing the START program creates a foundation for long-term hospitality career success,” said Greg Dugal, executive director of the Maine Innkeepers Association. “This nationally-recognized, portable credential is the first step in a profession that is noted for the diversity of its career opportunities and its preference for promoting skilled workers quickly through the ranks to supervisory and management positions.” About Kaplan University Kaplan University offers a different school of thought for higher education. It strives to help adult students unlock their talent by providing a practical, student-centered education that prepares them for careers in some of the fastest-growing industries. The University, which has its main campus in Davenport, Iowa, and its headquarters in Chicago, is accredited by The Higher Learning Commission (www.ncahlc.org) and is a member of the North Central Association of Colleges and Schools. Kaplan University serves approximately 49,000 online and campus-based students. The University has 11 campuses in Iowa, Nebraska, Maryland and Maine, and Kaplan University Learning Centers in Maryland, Wisconsin, Indiana, Missouri and Florida. Kaplan University is one of Kaplan, Inc.’s higher education institutions, which serve approximately 73,000 students online and through approximately 70 campus-based schools across the United States. Kaplan’s higher education schools offer a spectrum of academic opportunities, from certificates and diplomas to graduate and professional degrees, including a juris doctor degree. Kaplan, Inc. is a leading international provider of educational and career services for individuals, schools and businesses. It is a subsidiary of The Washington Post Company (NYSE: WPO), and its largest division. For more information, visit http://www.kaplanuniversity.edu today. DIRIGO STITCHING, INC. “Your Local Option” • Web-based payroll Online Entry -Anytime, Anywhere • Pay as you Go Workers Compensation • Time and Attendance Solutions • Instant Affordable Employee Screening • Human Resources 3 Levels of employee management Options (800) 734-6880 • www.payrollmgt.com INNterviews P.O. Box 447 40 Dane Avenue Skowhegan, ME 04976 Manufacturer of: Draperies Bedspreads Bed Skirts Supplier of: Vertical and Mini Blinds Rods and Hardware ______________________ Tel: 207-474-3108 Fax: 207-474-3019 E-mail: ecowan@dirigostitching.com 9 So Far, 2013 Has Been an Interesting Year Even though we are only part way through February, from an energy standpoint,2013 certainly has been a veryinteresting year.Some highlights from the first two months of the year: Real time power prices in New England have been as high as $300 per MWh ($0.30 per KWh) and daily natural gas prices have traded above $35 per MMBtu.These are near record high prices and have reached levels that we have not seen in the past four or five years. So why have prices been so high and what is going on in the energy markets?There are numerous responses to the questions, which this article attempts to explain. There are three basic reasons why natural gas and power prices have reached historic highs during 2013. First, natural gas has become the primary fuel for New England power generation facilities. This ties the two commodities (natural gas and power) together from a demand and a pricing standpoint. The second reasonis that there still is notenough natural gas pipeline capacity to meet daily peak requirements. Finally, the supply of liquefied natural gas (“LNG”) available to the market this winter has decreased significantly. Natural gas is now the fuel of choice for producing power. Many of the power plants that ran on coal or oil have been closed, and the few remaining plants are not sufficiently flexible to meet the regional power grid needs. In 2000, natural gas fueled roughly 18 percent of New England’s power generation. In 2012, it was more than three times higher: 60 percent. This switch to natural gas has increased the demand for natural gas, especially during peak periods. Because natural gas is now a major power generation fuel source,the demand for natural gas has become directly correlated with the demand for power. The Northeast US is at the end of the natural gas pipeline distribution system, far from where most of the natural gas is produced. Historically, many of the interstate pipelines delivering natural gas to the Northeast reach maximum throughput during high demand periods. Because the demand for natural gas continues to increase, but the pipeline construction has not kept pace, interstate pipelines are increasingly unable to meet all market demands. One of the advantages that New England has historically enjoyed is the ability to import large quantities of LNG. LNG is important because it can offset supply constraints in the event of pipeline bottlenecks. However, during the first part of 2013 we are experiencing a “perfect storm.” The demand for natural gas has increased while the supply has decreased. The demand for natural gas is up because of greater usage in power generation, industrial applications and heating. While supply in the US continues to expand, the lack of significant pipeline expansion to the northeast US has resulted in bottlenecks. The situation is further exacerbated given LNG deliveries that are down approximately 50% from last year. Because of this supply/demand imbalance, we are experiencing higher prices this winter during high demand periods (a peak period) and significantly higher price volatility on a daily basis. Based on what is happening in the energy market, there are five questions that you should be asking. How is this affecting me now? How long will it situation last? Will this impact me in the future? How will this affect me in the future? What should I be doingto protect myself? If you are looking for answers to these questions, would like to discuss your options, or would simply like more information, please contact your Sprague Sales Representative, Michael Bartlett at mbartlett@spragueenergy.com. Serve your guests good Maine coffee. We’ve been roasting great coffees for Maine inns since 1997, providing equipment and excellent service to properties with 2 to 200 rooms. Call or email Tom Hildreth to set up and serve our great Maine coffee. 1-888-292-2326 www.carrabassettcoffee.com CARRABASSETT C FFEE C MPANY Mountain View Road • Kingfield, Maine Don’t get caught saying “I should have bought it when I saw it at Marden’s.” Are you spending too much on bedding, furniture or flooring? Proudly Offering: •LowestPricesStatewide •Maine’sLargestRetailerofFurniture&Flooring •EverChangingStockofUniqueOfferings Follow Us. 14ConvenientLocations. Or sign up to receive our Seeourwebsitewww.mardens.com •MaineFamilyOwnedSince1964 emails at www.mardens.com Contact Jon Martin For more information about Furniture/Bedding jmartin@mardens.com 207-460-2692 INNterviews Contact Ken Clark For more information about Flooring & Installation kclark@mardens.com 207-944-3324 Inn Consultants and Brokers Since 1993 Rick & Janet Wolf and Dana Moos 35 Western Avenue, Suite 5 Kennebunk, ME 04043 207.967.1995 www.bbteam.com 10 PORTopera presents La Bohème July 2013 PORTopera, Maine’s only opera company, will present three performances of Puccini’s melodic masterpiece La Bohème on Wednesday, July 24, Friday, July 26, and Sunday, July 28 (matinee). Tickets are available through PortTIX and may be purchased online at porttix.com or in person at 20 Myrtle St. Portland during box office hours from noon-6 p.m. Monday through Saturday. Tickets start at $41 (including handling fees). La Bohème is one of the most beloved operas of all time. Set in 19th century Paris, La Bohème is a tale of struggling young artists interwoven with a beautiful love story. PORTopera’s production features beautiful sets, lavish costumes, world-class singers and an orchestra of over 50 musicians. For more information about PORTopera and its Mainstage Performance, visit www.portopera.org. About PORTopera: PORTopera is Maine’s only opera company performing fully staged operas with nationally and internationally acclaimed artists. Founded in 1994, it continues to present Maine audiences with artistic excellence, creative productions, and inspiring opera performances. Advertise with Boston Globe Media and reach more than 2 million adults in the Boston DMA. The 2013 Boston Globe Travel Section Target active, affluent travelers with New England, the region’s best print & online trip-planning resource. Appearing online at explorenewengland.com and every Sunday in The Boston Globe and the Worcester Sunday Telegram. To view our 2013 Special Sections Calendar visit bostonglobe.com/travel and click on Calendar or Contact Dan Waxman at 617-314-0016 or dwaxman@globe.com for details. Annual Boston Globe Travel Show Feb 7-9, 2014 Exhibitor & Sponsorship info at www.bostonglobetravelshow.com Technology to Save You Time Value Added From Cross A tool that provides a wealth of solutions for your daily challenges in managing benefits. Internet based information center for you and employees Real time access to products and services Customized Homepage for you Useful links to industry-related websites Cross is a full service brokerage committed to responsive service. Understanding that one size does not fit all, Cross is flexible to meet your unique needs. Put the power of the Internet at your fingertips, contact: Mike Deschaine, President T: 800.244.7717 C: 207.242.8586 mdeschaine@crossagency.com Jane LeBrun, Mgr. of Small Group Operations T: 877.816.3411 jlebrun@crossagency.com Make an Entrance. Welcome to Best Western. Put the hospitality industry’s global powerhouse to work for you. With more than 4,000 hotels in over 100 countries worldwide,* Best Western® is the international lodging leader that consistently delivers superior returns. We offer the most competitive fee structures and favorable contract terms of all the major hoteliers. bestwesterndevelopers.com 800.847.2429 *Numbers are approximate and may fluctuate. Each Best Western® branded hotel is independently owned and operated. Best Western and Best Western marks are service marks or registered service marks of Best Western International, Inc. ©2013 Best Western International, Inc. All rights reserved. INNterviews 11 MaineInnkeepersAssoc2013 Ad 1-13.indd 1 1/21/13 10:00 AM Member Benefits 2013 BOARD OF DIRECTORS Chairman of the Board Woody Woodward Highland Lake Resort, Bridgton President – Jim Ostrowski Inns at Blackberry Common, Camden First Vice President – Jeanne Carpentier Emerald Hospitality, Freeport Second Vice President – Jean Ginn Marvin Nonantum Resort, Kennebunkport Treasurer – Sue Ferrell Down East Village, Yarmouth At-Large Member – Alvion Kimball Orland House B&B, Orland At-Large Member – Jamey Kitchen Hampton Inn & Suites, Thomaston At-Large Member – Scott Cowger Maple Hill Farm B&B Inn, Hallowell Senior Advisor – Gus Tillman Holiday Inn By The Bay, Portland Legislative Chair – Peter Daigle Lafayette Hotels, Bangor AH&LA Representative – Bob Smith Sebasco Harbor Resort, Sebasco Estates Marian Burns, Mira Monte Inn & Suites, Bar Harbor Jeanne Carpentier, Emerald Hospitality, Freeport Ron Churchill, Bear Spring Camps, Rome Scott Cowger, Maple Hill Farm Inn, Hallowell Peter Daigle, Lafayette Hotels, Bangor Kim Dennis, Homewood Inn & Suites, Scarborough Sarah Diment, Beachmere Inn, Ogunquit David Dudley, Ocean Point Inn & Motel, East Boothbay Sue Ferrell, Down East Village, Yarmouth Nancy Gray, Harraseeket Inn, Freeport James Harmon, Moontide Motel, Old Orchard Beach Mark Heisler, Howard Johnson Plaza Hotel, Portland Laura Honey, Fisherman’s Wharf Inn, Boothbay Harbor Alvion Kimball, Orland House B&B, Orland Jamey Kitchen, Hampton Inn, Thomaston Jane Lebrun, Cross Employee Benefits, Portland Brian Leclair, Waterville Grand Hotel, Waterville Jean Ginn Marvin, Nonantum Resort, Kennebunkport Matt Mattingly, Pine Crest B&B Inn, Gorham Jim Ostrowski, Inns at Blackberry Common, Camden Connie Russell, Samoset Resort, Rockport Bob Smith, Sebasco Harbor Resort, Sebasco Estates Gus Tillman, Holiday Inn By the Bay, Portland Scott Thomas, Brewster House Bed and Breakfast, Freeport Woody Woodward, Highland Lake Resort, Bridgton INNterviews The Maine Innkeepers Association is always striving to bring you relevant, bottom-line benefits. Have you taken advantage of all of them? ◆Money-Saving Visa/MasterCard Processing ◆Real-time, Internet-based Maine Lodging Reservation Service in conjunction with the Maine Office of Tourism ◆Money-Saving INNpower Energy Aggregation Program ◆Free Listing on Maine Innkeepers Association Web Site and Free Link to Your Web Site ◆Discounted Natural Gas Program ◆Listing in the Official Maine Lodging Guide ◆Members-only Web Site Section With Online Laws and Regulations, a Cyberlobby feature, Events Calendar and More ◆Annual Meeting & Conference With Exhibitors, Top Speakers & Seminars ◆ADA Suitcases Available For Members’ Use ◆Answers to Your Questions From Our Office or AH&LA’s Info Center ◆Free Maximum Rate Cards and Innkeeper Law Cards ◆ Scholarship Program That has Provided $100,000+ in Scholarships over the Last 20 Years ◆Outstanding Networking Opportunity and Referral Network ◆Health, Dental, Life Insurance plus Short-Term Disability and LongTerm Care Coverage as well as Employment Practices Liability Insurance ◆Maine Innkeepers Education Foundation, training future employees and elevating our industry through a two-year high school curriculum in lodging management ~MISSION~ We are committed to improving, promoting and protecting the welfare of the lodging industry in Maine. Through communication, education, promotion and government affairs, we help our members achieve prosperity and deliver a quality product to the consumer. INNterviews is published regularly by the Maine Innkeepers Association 304 US Route 1, Freeport, ME 04032 Phone: (207) 865-6100 / Fax: (207) 865-6120 Email: info@maineinns.com / Web: www.maineinns.com Executive Director, Greg Dugal Director of Projects & Events, Jennifer Parlin Administrative Assistant, Vicky Savoie 12