Creating Business Growth Opportunities in the New APEC Economy

___________________________________________________________________________
2012/TWG40/WKSP/003
Creating Business Growth Opportunities in the New
APEC Economy
Submitted by: TRC Tourism
Creating Business Growth Opportunities in
the New APEC Economy
Taipei, Chinese Taipei
26 April 2012
Creating Business Growth Opportunities g
pp
in the New APEC Economy
Chinese Taipei Workshop
25‐26 April 2012 Ray Salter
Les Clark
Project Goals:
Main Goals of the Project:
• To identify the tourism or related business opportunities that are available or need to be established
• To identify how these can be integrated into the current travel and tourism business regulatory environment that will contribute to capacity building in the APEC region.
Final Product of the Project:
Policy recommendations for APEC economies as to how to overcome the impediments to tourism growth and how to take advantage of the potential business opportunities tourism growth presents.
UNDERSTANDING the BIGGER PICTURE
1
Project Scope
• Review previous impediments reports
p
p
p
• Assess OECD, UNWTO, World Bank, World Economic Forum data
• Engage with economies and private sector to assess growth and constraints to that growth
• Identify priority areas for action • Recommend a path for action by APEC TWG and R
d
th f
ti b APEC TWG d
economies
UNDERSTANDING the BIGGER PICTURE
Our Approach
•
•
•
•
•
•
We have reviewed previous impediments reports
We are assessing existing data on APEC tourism
We have surveyed APEC economies
This workshop will engage the TWG We will then interview private sector interests
We will prepare a draft report for the TWG reference group
• We will finalise the report for acceptance and implementation by the TWG
UNDERSTANDING the BIGGER PICTURE
2
Previous Impediments Work
• Three in depth studies carried out: 2003‐2008
• Key findings:
y
g
– Visa programmes, Business development constraints, Labour market issues, Aviation issues ( lack of open skies policies) Foreign investment restrictions , taxes and insurance issues.
– Low importance within governments, investment restrictions, safety and security, biosecurity ( post September 11 2001, SARS, BSE, Avian Influenza), low infrastructure investment, taxes, environmental issues, travel advisories.
– Work visa issues, safety and security, infrastructure investment, cultural exploitation, natural environment in policy making. UNDERSTANDING the BIGGER PICTURE
Other related work: World Bank Ease of Doing Business Study 2011 Economy
Dealing with Trading Ease of Doing Starting a Getting Registering Getting Protecting Paying Enforcing Resolving Construction Across Business Rank
Business
Rank Business
Electricity Property Credit Investors Taxes
Contracts Insolvency
P
Permits
i
B d
Borders
Singapore
1
4
3
5
14
8
2
4
1
12
2
Hong Kong SAR, China
2
5
1
4
57
4
3
3
2
5
16
New Zealand
3
2
31
3
4
1
10
18
36
27
United States
4
13
17
17
16
4
5
72
20
7
15
Korea, Rep.
8
24
26
11
71
8
79
38
4
2
13
Canada
13
3
25
156
41
24
5
8
42
59
3
Australia
15
2
42
37
38
8
65
53
30
17
17
Thailand
17
78
14
9
28
67
13
100
17
24
51
Malaysia
18
50
113
59
59
1
4
41
29
31
Japan
20
107
63
26
58
24
17
120
16
34
1
Taiwan, China
25
16
87
3
33
67
79
71
23
88
14
Chile
39
27
90
53
48
29
45
62
67
110
Peru
41
55
101
82
22
24
17
85
56
111
100
Mexico
53
75
43
142
140
40
46
109
59
81
24
Brunei Darussalam
83
136
83
28
107
126
122
20
35
151
44
China
91
151
179
115
40
67
97
122
60
16
75
Vietnam
98
1
103
67
41
135
47
24
47
166
151
68
30
142
Papua New Guinea
101
84
138
20
87
98
46
106
99
163
116
Russian Federation
120
111
178
183
45
98
111
105
160
13
60
Indonesia
129
155
71
161
99
126
46
131
39
156
146
Philippines
136
158
102
54
117
126
133
136
51
112
163
UNDERSTANDING the BIGGER PICTURE
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Other related work: World Economic Forum Travel and Tourism Competitiveness Report 2011
The report says that the
better the quality of the
regulatory environment
for business the better
the competitiveness of
the tourism industry for
the economy
UNDERSTANDING the BIGGER PICTURE
Other related work: World Economic Forum Travel and Tourism Competitiveness Report 2011
Essentially the
report says that the
better the infrastructure
available for visitors the
better the competitiveness
of the tourism industry for
the economy
UNDERSTANDING the BIGGER PICTURE
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Focus on Visitor Flows
• We have elected to focus on impediments to visitor flows.
• While we differ in roles and perspectives, all TWG members are interested in promoting visitor flows
• Through understanding visitor flows we can:
– see patterns in APEC tourism – provide a dynamic picture of change
– indicate relative economic growth or decline
indicate relative economic growth or decline
– illustrate links to other sectors (especially transport)
UNDERSTANDING the BIGGER PICTURE
Survey of Economies • Method: In a 4‐Part Survey we asked for:
–
–
–
–
Travel diagnostics
Impediments to achieving growth projections
Individual and Collective Action Plans
Best Practice procedures
• Request made to the 21 economies of APEC.
• Responses
– Good from a number of economies and still waiting for a response from some
– Excellent information in existing processes and situation
– Limited information on impediments or best practice examples
UNDERSTANDING the BIGGER PICTURE
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Impediment Issues arising from the surveys
E
Ease of Travel
fT
l
•Smarter border crossing services
•Visa Processing
Vi P
i
•Travel Advisory
Information
Impediments to tourism growth in the APEC region
Capability to provide a quality provide
a quality
visitor experience Costs of Travel
•Measuring regional visitor flows
•Developing common tools of measuring tourism
•Using information/acting on it to tell tourism story
•Government support
•Training of trainers
•Standards
•Infrastructure •Institutions •Taxes – border
•Aviation – Connectivity
•Aviation – Charges
•Cost of doing business
UNDERSTANDING the BIGGER PICTURE
Impediment Issues arising from the surveys
P
People
l
•Skills
•Numbers N b
•Training standards
Product
•Quality •Quantity
•Environmental footprint
Capability Infrastructure
Infrastructure Business
•Transport
•Accommodation
•Services – Broadband, Water, etc •Cruise facilities
•Establishment processes
•Foreign investment •Real Estate/land access •Taxation
UNDERSTANDING the BIGGER PICTURE
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Preliminary Survey Results
Key impediment issues so far: •Individual Travel – visa policy, visa processing
i
i , travel advisories, security, safety, •Tourism Related Businesses – air connectivity, aviation costs, taxes, infrastructure, human resource capability, quality product, clear and consistent regulations
•Institutional Arrangements –
I tit ti
lA
t Information and data I f
ti
dd t
availability, planning, government commitment, resources, UNDERSTANDING the BIGGER PICTURE
Workshop Objectives
Workshop Objectives •
•
•
•
To extend the list of impediment issues to growth
To prioritise the list of impediment issues To scope out ideas for addressing priority issues To evolve a list of potential initiatives to enable growth
UNDERSTANDING the BIGGER PICTURE
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Workshop Programme ‐ Summary
Problems
1. In a round table discussion, TWG will refine the list of impediments …
2. In a 2nd round table discussion, economies will rank issues of concern to individual growth agendas.
Solutions
4. In a brainstorming session, TWG will generate ideas for In a brainstorming session, TWG will generate ideas for
regional initiatives the TWG might champion …
5. In a second brainstorming session, TWG will refine and prioritize the regional initiatives … UNDERSTANDING the BIGGER PICTURE
Possible Outcomes? Regional initiatives the TWG will champion to help address common impediments to tourism growth. EG:
i
di
i
h EG
i) Training for tourism trainers: basic tourism skills? gathering and harmonizing tourism statistics? ii) Better border crossings: smart gates? cruise ports? iii) Smarter visa processing: sharing best practice? iv) Measuring regional visitor flows: could TWG maintain an
iv) Measuring regional visitor flows: could TWG maintain an APEC monitor so TWG members can see where their changes fit in the context of changing regional patterns? UNDERSTANDING the BIGGER PICTURE
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Possibility 1: APEC Tourism Monitor? • Imagine if the TWG maintained a monitor of
maintained a monitor of APEC visitor flows... • TWG members could usefully compare changes in the visitor flows to their economy with regional trends
with regional trends …
UNDERSTANDING the BIGGER PICTURE
Possibility 2: Travel Facilitation Programme
All economies E passport E passports and airline by 2015
document integration
Other proposals?
Ease of tourist travel Visas for the life of the passport
•
•
•
Australia
Canada
Other economies?
Online processing
Australia : ETA
USA:ESTA
Use APEC Tourism
flows monitor as a
measure of
success?
What Role should TWG play in the APEC Travel Facilitation
Initiative?
UNDERSTANDING the BIGGER PICTURE
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Possibility 3: Capability Development Programme Standards
Development of existing TOSS across all aspects of Tourism.
Use a programme approach to build the blocks of APEC wide skills
APEC wide skills development and training.
Develop new areas of standardisation –
e.g for green tourism , energy efficiency measurement Training for Trainers
‐
‐
‐
Accreditation of Institutions: use existing mechanisms * ESCAP’s Asia Pacific Education and Training Institutes in Tourism (APETIT)
g
(
)
*UNWTO’s TedQual accreditation of academic tourism institutions
* And a parallel for vocational institutions and private sector training institutions
Outcome: Coherent and Integrated Capability development across APEC UNDERSTANDING the BIGGER PICTURE
Workshop Programme ‐ Summary
Problems
1. In a round table discussion, TWG will refine the list…
2. In a 2nd round table discussion, economies will rank issues of concern to individual growth agendas.
Solutions
4. In a brainstorming session, TWG will generate ideas for regional initiatives the TWG might champion …
regional initiatives the TWG might champion …
5. In a second brainstorming session, TWG will refine and prioritize the regional initiatives … UNDERSTANDING the BIGGER PICTURE
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Round Table Discussion #1
• Objective: add to and amend the list of impediment issues.
• Each economy will be asked to:
– introduce impediment ideas – suggest improvements to the description of issues on the list
• Format:
– moving quickly around the table
UNDERSTANDING the BIGGER PICTURE
Preliminary survey results to build on
Key impediment issues so far: •Individual Travel visa policy, •Individual Travel –
visa policy visa processing
visa processing, travel t
l
advisories, security, safety, •Tourism Related Businesses – air connectivity, aviation costs, taxes, infrastructure, human resource capability, quality product, clear and consistent regulations
•Institutional Arrangements – Information and data •Institutional Arrangements –
Information and data
availability, planning, government commitment, resources, UNDERSTANDING the BIGGER PICTURE
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Round Table Discussion #2
• Objective: ranking issues of importance to each economy
• Each economy will be asked to:
– list, in rank order, the three top impediment issues constraining their tourism growth
• Format:
– each economy to list the three ranked issues each economy to list the three ranked issues
• NOTE:
– list are drafts / can be refined later
UNDERSTANDING the BIGGER PICTURE
Brainstorm #1 • Objective: generate ideas for regional initiatives
t id
f
i
l i iti ti
• Workshop participants asked to suggest: – initiatives the TWG might champion?
– benchmark examples of successful initiatives?
• Criteria :
i) impact – will it work?
i) impact will it work?
ii) doability – can we do it? • Format:
– brainstorming of ideas UNDERSTANDING the BIGGER PICTURE
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Brainstorm #2 • Objective: prioritize ideas for regional initiatives
i iti id
f
i
l i iti ti
• Ideas can be any type of useful action / programme / project / that the TWG could champion to promote tourism growth • Also seeking examples of best practice initiatives • Format:
– split into two groups
– ranked list of regional initiatives – generate benchmark examples – report UNDERSTANDING the BIGGER PICTURE
Conclusion
• Thank you for your contribution
y
y
• The survey document has been distributed with the TWG papers and electronically from the APEC secretariat
• Please send a final copy of the economy response by May 11 2012
ray@trctourism.com
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• To: • Thank you again and any questions
UNDERSTANDING the BIGGER PICTURE
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UNDERSTANDING the BIGGER PICTURE
Possibility 1: APEC Tourism Flows Monitor Programme. • Standardised tourism performance review reporting and collate to illustrate APEC regional patterns and information
• UNWTO, PATA and WTTC? As partners to implement common information base for tourism information in all APEC economies – can we help others and coordinate to get better knowledge, e.g WTTC 10 year forecasts?
• TSA’s – support and training
• Tourism Flows information • Regional forecasting ‐ leading to individual economies forecasting
• TWG to drive this as a core of its policy programme. Outcome is a tourism information hub.
UNDERSTANDING the BIGGER PICTURE
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