ARTWORK booklet 27 APRIL.ai

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I T A L I A N
F A S H I O N
E Y E W E A R
at
Vision X 2010
Italian Pavilion
Sheikh Saeed Hall
Dubai Exhibition & Convention Centre
18 to 20 May 2010
Italian Pavilion
Sheikh Saeed Hall
Dubai Exhibition & Convention Centre
G10
G11
ICE / ANFAO
MIDO
G12
G13
Soleko
Marshal
Tecnitalia
G14
G15
Thema
Optical
Omisan
Farmac
F15
F16
G16
G17
Symboline
G.B.
Miraflex
Brillarte
F18
G18
G19
Ars
Optical
Look
occhiali
Trenti
F17
Area
CENTRAL CORRIDOR
INDEX
Italian Trade Commission
1
ANFAO
2
Eyewear Couture Culture
3-5
Area Srl
6
Ars Optical Srl
7
Brillarte Srl
8
G.B. Srl
9
Look Occhiali Srl
10
Marshal Srl
11
Miraflex Export Srl
12
Omisan Farmaceutici Srl
13
Soleko Spa
14
Symboline Srl
15
Tecnitalia Srl
16
Thema Optical Srl
17
Trenti Ind. Occhiali Srl
18
ITALIAN TRADE COMMISSION
The Italian Trade Commission (I.C.E., Istituto nazionale per il Commercio Estero) is the Italian
government agency entrusted with the promotion and development of trade, business opportunities
and industrial co-operation between Italian and foreign companies. It supports the
internationalization of Italian firms and their consolidation in foreign markets and fosters the flow of
productive inward-outward investments. Located in Rome, the head office operates in connection
with a worldwide network of offices with 17 regional offices in Italy and 117 offices in 87 countries.
The Italian Trade Commission UAE is the Trade Promotion Section of the Italian Embassy covering the
region of UAE, Oman and Qatar. Through its participation in international exhibitions such as
Gulfood 2010 and other initiatives, the Italian Trade Commission-UAE intensifies business
opportunities and reinforces the image of the “Made in Italy” brand in the region.
Vision X 2010 is the Middle East’s leading dedicated business event for the optical sector and is
bringing your business a wider choice of unique suppliers from Italy. Vision X 2010 offers you the
possibility to develop new market opportunities, learn from business leaders, identify the latest trends
and enjoy a wide range of inspiring features and new products to drive sales, win new customers,
improve efficiency and profit margins.
At this year’s edition again the Italian Trade Commission in collaboration with ANFAO brings you
the newest glasses, sunglasses, lenses and other optical materials with the newest designs and
innovations from the optical sector. The pavilion will provide a platform for the top Italian brands to
increase brand awareness and expand their global presence, showcasing their labels to the buyers
from every corner of the Middle East, North Africa and Indian Sub-Continent.
Vision X 2010 will take place at Dubai Exhibition and Convention Centre from 18-20 May 2010.
We are very much looking forward to welcoming you at our ICE-ANFAO pavilion at Sheikh Saeed
Hall, to visit our participating Italian exhibitors.
Italian Trade Commission - UAE, Qatar and Oman
Trade Promotion Section of the Italian Embassy
Dubai Internet City, Dubai, U.A.E.
Arenco Tower - Office 506 & 508
Tel
+971 4 4345280
Fax
+971 4 4220983
E-mail
dubai@ice.it
Website www.ice.gov.it, www.italtrade.com
1
ANFAO
ANFAO,
the
Italian
Optical
Goods
Manufacturers’
Association, represents virtually all of Italy’s eyewear companies and
currently has more than 100 members. It was established in Milan in 1954
to pursue a number of objectives: first and foremost to generate profitable
synergies among the member companies and, in a spirit of complete
cooperation, promote their interests at national and international level. Its
ultimate goal is to export the Made-in-Italy philosophy, which has always
been associated with quality throughout the world.
ANFAO also safeguards the interests of its member companies and
promotes industry projects and strategies, including MIDO international
trade exhibition in Italy.
The Association also promotes eyecare information campaigns through
CDV, the Eyecare Commission whose members are industry experts,
including ophthalmologists, opticians and optometrists. On the international
front, CDV is member of CIAV (Comité International pour l’Amélioration de
la Vue). whose mission is to provide information about proper eye hygiene
and safety.
Another very important activity is ANFAO’s cooperation with Certottica, the
National Institute for the Certification of Optical Products.
ANFAO is also a member of EUROM, European Federation of the Optical
and Precision Mechanics Industry, which represent the various interests of
the optical and precision mechanics industry and promote cooperation at
European level.
Associazione Nazionale Fabbricanti Articoli Ottici
20149 Milano - Via Petitti, 16
Tel: +39 02 32673673
Fax: +39 02 324233
info@anfao.it
www.anfao.it
2
EYEWEAR COUTURE CULTURE
An undisputed major player o the fashion scene, the “Made in
Italy Eyewear” has established itself on the international catwalks and set the
rules for the coming seasons. Eyewear is aiming to become timeless by
focusing on classic colors and an understated styling, which is all about
quality, discrete logos and special details.
Frames are invisible or making its presence with clear-cut lines and
shapes in square or rectangular designs. Frames change, are flexible,
innovative, ultra-resistant, anti-allergenic, etc. They adapt to clothing that is
moving in new directions in search of an elegant and casual comfort.
Eyewear’s purpose is to highlight or draw attention to personal style.
This trend has a magical opulence that also manages, through the
fascinating balance of its details, to be entertaining. Eyewear is sometimes
produced in a limited edition, with pure god, mirrored lenses, Swarvoski
crystals, diamante’ etc, materials that change with the light and angle of
view. Classic colors are back, black and white, lenses are very dark but with
an immediate contemporary interpretation. The classics are the preferred
choice for men too, Eyewear to create a sense of mystery, to help build a
personality.
If Italy has to be considered the native land of optical industry, then Venice
would undoubtedly be its birthplace. Although, the precise identity about the
first inventor of eyeglasses remains controversial, the geographical origins of
this business remain however evidenced.
The earliest historical reference to magnification glasses was
confirmed not later than the year 1285, by the existence of a Venetian shop
that produced corrective glasses for reading. The usage of the term
“eyeglasses” was first recorded in 1317, on a commercial document giving
a local merchant the license to sell a “device” we call today “ Eyeglasses”.
3
EYEWEAR COUTURE CULTURE
The commerce of eyeglasses expanded in the European region
through traveling merchants, and it is only around the end of the 19th
century that the production of eyeglasses on an industrial scale was initiated,
by Angelo Frescura, a merchant of eyeglasses in Belluno city, Venice
Province.
The first real eyeglasses were first produced of leather, substituted
afterwards by wood, natural horn, then metal. Early eyepieces could be held
in place by hand or by exerting pressure on the nose Eyeglasses linked in the
middle were used mainly by clergymen and aristocracy, and were
considered a powerful symbol of culture and wealth.
Hundred years later the design of frames was improved thanks to the
introduction of eyeglasses with temples passing over the ears in 1727. By the
end of the 19th century plastic material was introduced in the production of
frames offering to the users a wider choice of models and styles.
The first eyeglasses were mounted with convex lenses in beryllium or
natural quartz permitting the correction of only presbyopia of elder persons.
Successively, glass replaced these materials and the concave lenses for the
correction of myopia were born.
Not all glasses are designed solely for vision correction, but are worn for
protection, viewing visual information (such as stereoscopy) or simply just or
aesthetic or fashion values. Sunglasses allow better vision in bright daylight
and may protect against damage from high levels of ultraviolet light.
4
EYEWEAR COUTURE CULTURE
Despite the increasing popularity of contact lenses and laser
corrective eye surgery, glasses remain very common, as their technology has
improved. Frames are made nowadays of special memory metal alloys that
return to their correct shape after being bent. Other frames have
spring-loaded hinges. Either of these designs offers dramatically better
ability to withstand the stresses of daily wear and the occasional accident.
Modern frames are also often made from strong, light-weight materials such
as titanium alloys, which were not available in earlier times.
Dynamic, creative and ambitious are the qualifications to be
attributed to the Italian eyewear sector, that have faced successfully all
market challenges since the mid of the previous century. This resulted in a
very efficient distributing infrastructure, an important number of
manufacturing companies (1005) mainly in the Veneto region (Belluno
district), and a group of outlets counting more than 17.500 in constant
increase, matching the growth and the demand of the sector in international
markets.
Thus, the Italian optician, has proven himself as leader of the sector
occupying an important place in the global scenario, by constantly renewing
itself according the to requirements of the final users, becoming more and
more extravagant, particularly the youth population.
5
AREA SRL
AREA is the young and dynamic Italian Company that produces and commercializes
the collections of optical frames and sunglasses under the House Brands
GENESIS,K.ACTOR, KAOS, LA MATTA, OLIVIERO CONTINI.
GENESIS: Young, unconventional collection for man, lady and unisex, optical frames
and sunglasses. Big shapes combined with colours such as red, black, white, for
young people.
K:ACTOR: "The essential design". Squared, minimal shapes, cold and metallic
colours for this collection that is functional, essential and technological.
KAOS: The collection thought out for a young, dynamic target, transforms the unisex
collection in a kaleidoscope of colours; from it arises models which are colourful and
fluo, sometimes with elements of design, but always with a particular "touch" that
bestows its uniqueness. Original and playful collection of optical frames only.
LA MATTA: "Style and excess". Exclusive models of optical frames for ladies only.
Bright colours with a strong personality such as gold, black and red, while it wild
inspiration is expressed through spotted, tiger and leopard skin patterns.
OLIVIERO CONTINI: The Italian classic collection. Luxurious, stylish frames with
classic, elegant shape, never extreme. In the women's version they have graceful
colours, enhanced by Swarovski crystals and details in lacquers or enamel in soft
colours.
Stand No. F17
AREA S.R.L.
Via della Ferrovia 10 - Località Cortello
33050 Pavia di Udine - Udine
Tel: +39 0432 646411
Fax: +39 0432 646451
Email: fedora@area98.it
Web: www.area98.it
AREA S.R.L., ITALY
Contact Person: Giorgio de Giglio
GV1236 COL. 17
6
ARS OPTICAL SRL
Manufacturer of glasses from 1994, Ars Optical is a Company of young people and
from the unmistakable good Italian taste.
They have grown on developing the product range of ARSENIK®, a production of
sporting glasses of high quality and innovative design able to face extreme
atmospheric conditions. Today, after years of experience, the Company has chosen
to take a new challenge: to create an innovative range of optical frames, fresher and
vivacious...especially personify the Italian soul.
So it came to life a new range of glasses signed Sweet Years, the famous streetwear
brand characterized by the "heart", founded by football players Christian Vieri and
Paolo Maldini.
The new models will surprise the customer thanks to the graphics design and the
choice of the colors exclusively developed for a young and fashion target, that can
not hold out against the Italian Lifestyle!
Stand No. F18
ARS OPTICAL SRL
Via Milano 492
21020 Mercallo - Varese
Tel: +39 0331 969145
Fax: +39 0331 969717
Email: info@ars.it
Web: www.ars.it
Products: SWEET YEARS; ARSENIK
Contact Person: Andrea Trevisol
7
BRILLARTE SRL
Brillarte srl was established in 1982 and specialises in high-quality products, unique
and innovative design.
Its products are sold by exclusive distributors operating in every country. Its key and
renowned lines are: Diva, Lord and Rossofiamma. Diva: A sophisticated, strong,
resolute woman is transformed into an "inspirational muse" for Brillarte conceiving
the line Diva especially for her. Models created for a romantic, modern and attractive
woman, always attentive to the needs of her own being and look. Lord: Classicism in
its truest form, expressed through measured sizes, pure shapes, harmonious
thicknesses and perfect details.
Features that distinguish the Lord collection. Rossofiamma: Red for the passion and
the warmth of the flame were the source of inspiration for Brillarte, which created the
special range.
Stand No. G17
BRILLARTE SRL
Via Roma, Loc. S. Anna
32040 Lozzo di Cadore -BL
Tel: +39 0435 768002
Fax: +39 0435 769415
Email: info@brillarte.com
Web: www.brillarte.com
Contact Person: Alice Bassanello
8
G.B. SRL
G.B. occhiali srl was founded in 1975 in Cadore nel “distretto Italiano dell’occhiale”
and it was the first company to use STEEL to produce its optical frames.
Our distinctive frames and design are really 100% made in Italy.
The house brand NIK 03 have tree different segment :
Classic , Minimal Art.Our line, focusing on this, is entirely made of medical stainless
steel that is free from nickel.It includes both the aforesaid special features and ensures
the pleasure of wearing light slimline frames, which are also resistant and
comfortable.
Romance, The outcome of true Italian passion inspired by Florentine lace and
precious Macramè, embellished with original light reflections from Swarovski Strass
crystals.Lens sizes enable increasingly popular progressive lenses to be used.
Design, Refined shapes create distinct and functional eyewear, providing comfort
and unique style.The Design line is for consumers who want to wear special, different
and clearly appealing eyewear. All colours and finishes are researched with
meticulous care for continuously evolving products.
Main Products: Stainless steel metal frames manufacturers.
Brands: NIK03 L'OCCHIALE ITALIANO.
Stand No. F16
G.B. SRL
Loc. Cima Gogna - Z.I. 56
32041 Auronzo di Cadore - BL
Tel: +39 0435 9878
Fax: +39 0435 9887
Email: info@gbocchiali.it
Web: www.gbocchiali.it
Contact Person: Furio Algeri
9
LOOK OCCHIALI SRL
Look Occhiali was established in 1978 as a simple workshop and became in 3
decades an Italian industry that manages the entire business process, Design Production - Marketing, for the manufacture and distribution of sunglasses and
optical frames. This feature makes Look facility very flexible, able to offer to the
market both creativity and, at the same time, reliability and after-sales service. "Look
the Concept Factory" is today a "Mark Industry", say it produces and distributes only
its own brands: Look Occhiali, Look@Me, Lookkino and Augusto Valentini Design
entirely "Made in Italia" in our Factory, including all the components of any single
frame. Thanks to the combination of a design organization, able to sensing the needs
of our Customers and the capacity to quickly turning these Customer's needs into
sample proposals, we also account for the major Chains worldwide the service
implementation and production of private label on exclusive models.
Brands: Look The Concept Factory, Look Occhiali, Look@me, Lookkino, Augusto
Valentini Design
Stand No. G18
LOOK OCCHIALI S.R.L.
Z.I. Villanova 19
32013 Longarone - BL
Tel: +39 0437 573060
Fax: +39 0437 573070
Email: info@lookocchiali.it
Web: www.lookocchiali.it
Contact Person: Antonio Frescura
10
MARSHAL INTERGROUP SRL
Marshal Intergroup Srl is an Italian based company, manufacturing and distributing
overseas a complete range of contact lenses and contact lenses care products.
All our products bear our name and Italian address as Manufacturer and have ISO
and CE quality certification. We distribute worldwide our brands (Pretty Eyes, Pretty
Eyes Young, Beauty), but we are specialized as well in designing and producing
private label products for our key accounts. We are working with huge flexibility and
under more than reasonable quantitative requirements.
Our ideas, our passion and our long term experience let us become a leader
company both in the European and in the extra European markets, with special
reference to the Middle East area. Our customers’ needs represent our main concern.
Brands: Pretty Eyes, Pretty Eyes Young, Bellavista, Uno Soft Bio Solution.
Stand No. G13 (shared with Tecnitalia)
MARSHAL INTERGROUP SRL
Via Giuseppe Armellini 31
00143 Roma - RM
Tel: +39 06 51963671
Fax: +39 05 51963675
Email: marshal@tin.it
Web: www.marshalintergroup.com
Contact Person: Mr. Francesco Turchetta
11
MIRAFLEX EXPORT SRL
Miraflex is producing frames for children and sport activities from 3 months to 18
years old and beyond. We have two collections: one technical with no hinges and
metal parts (Flexible & Safe) and one conventional (Flexible & Fashion). The Flexible
& Safe collection, made in Italy, comes in 200 combinations of colors/sizes/shapes.
No other company has such vast catalogue of frames specifically developed for
children. These frames are made with a unique light, flexible and malleable material
and therefore are the safest frames on the market suitable also for sport activities
(they have been approved by the Italian Handball Federation). The nose bridge and
pad shape has been designed taking into consideration the face of the little children
and are anatomically designed to distribute the weight over the largest possible
surface to increase the patient’s comfort. Our frames have received attention and
prizes from Ophthalmologists and Orthoptists around the world because they are
designed following exactly their recommendations.
Brands: Miraflex - Children's And Sport Frames
Stand No. G16
MIRAFLEX EXPORT S.R.L.
Via Giovanni XXIII n. 12
21040 Lozza - Varese
Tel: +39 0332 811375 , +39 335 79024561
Fax: +39 0332 811375
Email: a.giovannini@miraflex.it
Web: www.miraflex.it
Contact Person: Antonio Giovannini
12
OMISAN farmaceutici srl
Eye Drops, Contact Lens Care Solutions, Eye Wash, Eye Care Solutions with Herbal
Extracts Manufacturing.
Brands: Oftyll, Monogreen, Sodyal, Orion and Omisan.
Stand No. G15
OMISAN FARMACEUTICI SRL
Via Tossicia 15
00131 Roma - RM
Tel: +39 06 4130370
Fax: +39 06 4190550
Email: omisan@omisan.com
Web: www.omisan.com
Contact Person: Nevio Vona
13
SOLEKO SPA
Soleko S.p.A. has been active in the contact lens market in Italy and other countries
for over 30 years. Soleko has been certified ISO 9001 EN 46001 by TÜV of Monaco
(DE) since 1996. The company is specialized in design, production and sale of
contact lenses, intraocular lenses, contact lens fluids and materials for the production
o f contact lenses (using Soleko patents).
Contact lenses: Soft - for the correction of all defects. Colored Soft - 1-3 color iris
designs. Hard - gas permeable, for the corrections of all defects.
Intraocular lenses: Hard - 3 piece and single piece, 37 models. Soft acrylic,
using imported materials.
Contact lens fluids for soft lenses, hard lenses and general maintenance.
Materials for the production of all contact lenses (hard gas permeable, soft, soft
colored) using patented methods.
Brands: Soleko, Optoflex
Stand No. G12
SOLEKO SPA
Via Ravano snc
03037 Pontecorvo - FR
Tel: +39 0776 770922
Fax: +39 0776 770952
Email: lauracence@soleko.it
Web: www.soleko.it
Contact Person: Laura Cence
14
SYMBOLINE SRL
Symboline s.r.l. operates on the optical market and boasts a long experience in the
field. It is an Italian firm that moves its first steps in the optical field, with notable
successess, since 1994. Thanks to the experience and the professionalism of its
founders, it has become in a few years a leader firm in the production of optical
frames and sunglasses, marked by the brands: "ENOX EYEWEAR", " ENOX
TEENAGER" and "GEMS & RUGBY". The firm has succeeded in valorizing an active
search of design and originality, without overlooking the practicality. The collections
of our brands are the exaltation of a perfect match among form, design and color,
elegance and glamour, passion and energy, concretizing their innate class in the
quality of the materials used, in the matchings acetate-metal, in the delicate shades
of colours. The small and sophisticated multiform friezes appear along the temples
and on the fronts, similar to embroideries and inlays extremely elegant. The
presence, annually confirmed, to the different world shows (MIDO, SILMO, Opti
MUNCHEN, VISION-X, IOFT and VISION Canada), are the confirmation of the
seriousness and solidity of SYMBOLINE srl.
Brands: Enox Eyewear; Enox Teenager, Gems & Ruby
Stand No. F15
SYMBOLINE SRL
Via Fabio Filzi 6
72024 Oria - BR
Tel: +39 0831 848122
Fax: +39 0831 848166
Email: info@enoxglasses.com
Web: www.enoxglasses.com
Contact Person: Domenico Marsella - Katia Caforio
15
TECNITALIA SRL
When one thinks of Tecnitalia S.r.l., one thinks of a firm which stands out as one
knowing how to innovate for the shopping needs of the spectacle and contact lens
buying consumer; fashion conscious and captivating shop design combined with a
focus on the sales strategy of the new outlet. All this because Tecnitalia knows a shop
needs to prize the professionalism of the optician and above all sell. Yes sell, get
results, improve the store’smarket share by distinguishing itself from its competitors
and having the edge on them. That’s why a Tecnitalia optician’s is always designed
with more than just good design in mind.
Stand No. G13 (shared with Marshal)
TECNITALIA SRL
Strada Sandolara 201
04100 Latina - LT
Tel: +39 0773 621126
Fax: +39 0773 240004
Email: info@tecnitaliaopty.com
Web: www.tecnitaliaopty.com
Contact Person: Alessio Tribuzio, Claudio Viglierchio
16
THEMA OPTICAL SRL
Plastic Optical Frames - Metal Optical Frames Sunglasses.
Brands: Thema-Valmassoi-Donna Fontana - Business Class-Themics - Titanclass Zoogami.
Stand No. G14
THEMA OPTICAL SRL
Via Gei 29,
32040 Domegge di Cadore - BL
Tel: +39 0435 72002
Fax: +39 0435 72123
Email: info@thema-optical.com
Web: www.thema-optical.com
Contact Person: Francesco Michielotto
17
TRENTI IND. OCCHIALI SRL
Founded in 1959, Trenti Industria Occhiali has been manufacturing and distributing
Worldwide optical frames and sunglasses in metal and plastic for over 50 years,
offering its clientele many collections, whose variety covers the entire market needs.
The intuition to devote creativity and the new ideas to a specific line for children
brought in 1979 to the creation of Lilliput. It’s the first company that created a specific
line for kids. Research and creativity in finding new technical parts made Lilliput win
the Golden Silmo Awards for the 270° Return Flex hinge and for the No Limit Spring
hinge, applied on fancy acetate and metal fronts.
Another success of the Group is the Roberto Cabras Collection, launched in 2004 to
give our designer Mr. Cabras the possibility to express his talent and creativity in a
private lable line. The shapes are both trendy and fashionable as well as more classic
and in all we match temples in peculiar materials such as wood, bamboo and leather.
Suitable models for every occasion, with monoblock hinges to guarantee the quality
of the temples, Swarovsky stones. Aviator shapes, shields, combined frames and
sunglasses, which come in a great packaging: hard cases in different colours, paper
box, paper bag and assorted displays to enrich the POP. Trenti offers his clientele
also the Raffaello Collection, for ladies, the Maxter Collection for more classic men.
We are certified ISO9001:2008
Brands: Lilliput, Children frames since 1979. Roberto Cabras, designer collection
Stand No. G19
TRENTI IND. OCCHIALI S.R.L.
Z. I. Ansogne
32010 Perarolo di Cadore - BL
Tel: +39 0435 501359
Fax: +39 0435 501360
Email: sales@trenti.eu
Web: www.trenti.eu
Contact Person: Francesca Da Rin
18
NOTES
Head Office ICE
Istituto nazionale per il Commercio Estero (ICE)
Area Beni di Consumo Sistema Moda Persona Tempo Libero
Via Liszt, 21 - 00144 Rome, ITALY
Tel: +39 06 5992 9531
Fax +39 06 8928 0359
prodotti.persona@ice.it
www.ice.gov.it
ICE Office
UAE, Qatar and Oman
Italian Trade Commission
Trade Promotion Section of the Italian Embassy
P.O. Box 24113, Dubai Internet City, Dubai, U.A.E.
Arenco Tower, Office 506 & 508
T (+971) 04 4345280
F (+971) 04 4220983
dubai@ice.it
www.ice.gov.it, www.italtrade.com
Associazione Nazionale Fabbricanti Articoli Ottici
20149 Milano – Via Petitti, 16
Italy
T (+39) 02 32673673
F (+39) 02 324233
info@anfao.it
www.anfao.it