• COLLECTIVE BIAS • CROSSMARK • FIELD AGENT • INCONTEXT

Featuring these providers:
• COLLECTIVE BIAS
• CROSSMARK
• FIELD AGENT
• INCONTEXT SOLUTIONS
• LOCATELY
• MARS ADVERTISING
• PERCEPTION RESEARCH SERVICES
• RESEARCH NOW
• VIDEOMINING
Special Supplement – November 2013
THE 2014 GUIDE TO RETAIL & SHOPPER INSIGHTS
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www.collectivebias.com
AT-A-GLANCE
SOCIAL MEDIA PROVIDES AN UNVARNISHED VIEW OF SHOPPER BEHAVIOR
The rise of consumer-generated media offers intriguing new possibilities to gain shopper insights, as it enables
researchers to find out what Mom is thinking as she shops this week for next and get a real-time report back in time
to influence in-store execution.
Social media has revolutionized the way people produce, consume content and connect with each other. Shoppers
trust recommendations from people they know more than any other form of media and Influencers are one of the
most trusted sources for information because they talk about both negative and positive aspects of a brand, and in
doing so become a go-to source of information.
WHAT WE’VE LEARNED
We’ve learned a lot of things over the last four years from working with Influencers, but the most important lesson has
been get the heck out of our Influencer’s way and let them tell their own story and listen.
Influencers will document their planning at-home, exploration around the store and their basket full of items at
checkout. They will typically call out interesting items along their path-to-purchase, such as shelf talkers, promotions
and interesting displays. This perspective, told with the rich articulation of words and images, provides a real-time,
authentic view into that shopping experience.
who we are
Through innovation and technology,
we are thought leaders in the social
shopper media industry, delivering
smart, informed and consistent
results that help brands win the
hearts and minds of their customers.
what we do
We publish high-quality, user-generated content that creates conversational relevance for brands at scale.
Our Social Fabric® community
of shopping-focused influencers
serves as a living, breathing tool for
clients who seek real-time, valuable
insights along the Path to Influence.
KEY EXECUTIVES
SOCIAL INSIGHTS IN ACTION
New Product Launch. When a popular beverage expanded to another category, they leveraged
Influencer-generated insights to understand where shoppers were likely to look for the new product in
store — either near the base brand or with other products in a similar category.
They were able to leverage this to secure optimal placement at other retailers and communicate shelf
location to prospective shoppers. Influencers also provided an early indication of market demand for a
lower calorie version. The brand responded and launched a “light” line.
Merchandising. Influencers shopping the men’s personal care category uncovered barriers in the shaving
section. They were confused about the benefits of different brands of razors, which were shelved next to
each other but separated from their respective replacement blades.
This made it difficult for shoppers to evaluate the long-term usage costs of the various razor systems.
A vendor leveraged this information with the buyer, who reset the section by brand so shoppers could
better understand the overall value of each branded set.
Packaging. A crafts-supply company had soft sales and an unusually high number of opened returns
for its paper cutter. Influencers in the crafts category revealed that most of them opened the box to
look at the cutter and then put that box back on the shelf and purchased an unopened box instead. This
explained an unusually high number of returns. The package was re-designed with a cutout so shoppers
could see the product without having to open the box.
Holiday Shopping. Influencers noted that local grocers still had frozen turkeys on display the day before
Thanksgiving — which of course could never thaw in time. This presented a perfect opportunity either to
switch the emphasis to fresh turkeys or offer last-minute deals on the frozen ones.
Another Influencer was frustrated about the lack of Thanksgiving napkins and decorations, providing a
window to market to the last-minute shopper with a one-stop solution. Yet another influencer said that
her “sanity and time was more important than saving a few extra bucks this year,” a possible indication of
changing shopper sentiment that could be validated with quantitative research.
Bill Sussman
President and CEO
Amy Callahan
Chief Operating Officer
Matt Davis
EVP, Business Development
Mary Tarczynski
Chief Shopper Marketing Officer
PRODUCTS & SERVICES
•
•
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•
Path to Influence Insights
Social Audit
Landscape Reports
Social Shopper Media
Retail Social Insert
Social Asset Management
MAJOR CLIENTS
•
•
•
•
•
Bigelow
Coty
Disney
Energizer
Kraft
•
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•
Nestlé
Sears
T-Mobile
Tyson
Walgreens
CONTACT INFORMATION
Mary Tarczynski
Chief Shopper Marketing Officer
510.220.5301
MaryTarczynski@collectivebias.com
Matt Davis
EVP, Business Development
479.685.1558
MattDavis@collectivebias.com
THE POWER OF THE
AD NETWORK
We are a Social Shopper Media company whose influencers
publish high-quality content creating conversational
relevance for brands at scale.
We harness the power of our Human Ad Network to drive
millions of impressions and increase social share of voice.
T H E P OW E R TO I N F L U E N C E
WONDER HOW YOU'RE DOING SOCIALLY?
Contact us today for a FREE Social Snapshot Report.
W W W. COL L ECT I VEBI A S. COM / R EP ORT
L I M I T E D N U M B E R AVA I L A B L E .
THE 2014 GUIDE TO RETAIL & SHOPPER INSIGHTS
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www.crossmark.com
Insights for Faster and Smarter Decisions
CROSSMARK is a leading solutions provider to brand owners – suppliers and retailers – with unique expertise in
helping clients quickly identify and respond to issues or opportunities through an unprecedented view of the retail
landscape.
A team of more than 2,700 Field Intelligence specialists across all key retail channels, in conjunction with world-class
analytic capabilities, delivers answers and insights that drive immediate action.
Are we winning or losing the in-store space war?
Are there any changes happening in our category?
Are there any relevant changes in the total store landscape?
Is our shopper experience what we expect?
Is our product on-shelf/on-display in the right place at the
right time?
Is our pay-for-performance model effective?
What products are our competitors selling, and where?
What price are they charging?
What promotional activities are they executing?
How do shoppers perceive our brand?
How satisfied are our shoppers?
How knowledgeable is our personnel on our offerings?
Each client receives the dedication of a Client Service professional to work together in determining specific needs, and
developing a program that delivers insights for faster and smarter decisions.
Data collection activities are supplemented with sophisticated data harmonization and aggregation, user-defined
reporting and analysis. Dynamic reporting dashboards, which can be customized, bring the insights to life.
The CROSSMARK Solution
Speed and quality of information for growth-driven insights are enabled through several key differentiating strengths:
•
Unmatched reach and speed of the largest data collection force in North America
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Diverse pool of experts focused on your specific needs
•
Customized programs designed to capture the “right information, just in time”
•
360° view of in-store and online
•
Proprietary analytics
•
Planogram and floor-mapping tools that bring the data to life
•
Performance management tools with scorecard capabilities
•
Exclusive provider of in-store data to The Nielsen Company in North America
AT-A-GLANCE
who we are
CROSSMARK is one of North
America’s largest providers of
marketing and sales services to
consumer-branded suppliers and
retailers. The company delivers growth
solutions with exceptional service
through customized and seamless
integration of marketing and sales
services from insights to activation.
EXPERTISE
CROSSMARK is recognized for its
analytic capabilities and superior
speed and flexibility in customizing
services designed to deliver growth
solutions. For over 100 years,
CROSSMARK has excelled at
helping some of the most powerful
brands in the world achieve their
business objectives.
INDUSTRIES SERVED
Consumer Goods & Services
• Food & Beverage
• Health & Beauty Care
• Household Products
• Consumer Electronics
• Retail
PRODUCTS & SERVICES
• Field Intelligence and
Business Insights
• Consumer and Shopper
Engagement
• Sell-in and Execution
(in-store and out-of-store)
• Measurement
MAJOR CLIENTS
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•
•
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General Mills
Johnson & Johnson
Kimberly-Clark
Kraft Foods
Land O’Lakes
Mondelēz International
Nestlé
Reckitt Benckiser
Samsung
Plus many leading retailers
CONTACT INFORMATION
Jim Norred
EVP, Client Development
469.814.1438
jim.norred@crossmark.com
THE 2014 GUIDE TO RETAIL & SHOPPER INSIGHTS
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www.FIELDAGENT.NET
Why are we different
AT-A-GLANCE
Field Agent™ was conceived in 2009 by a team of researchers seeking to solve a
common problem for our Clients – real time access to information and insights.
We took traditional information collection and insights gathering methodologies
and transformed them by incorporating crowdsourcing and mobile technology. By
solving the problem, our Clients have unique, real time access to information and
insights from their shoppers at the Point of Influence™ with their brands.
WHO WE ARE
Field Agent™ disrupts the fundamental approach in the way the
world collects business information
and Insights. We leverage the power
of crowdsourcing and mobile technology to connect people sitting in a
workplace with quality information
anywhere in the world.
Knowing that our Clients need more than just data collection, we have developed a
proprietary Quality Control process that ensures that only quality data gets processed
through our system. This process, along with “hands on” market researchers on
the back end analyzing the data, allows Field Agent™ to efficiently provide custom
reporting of Insights to our Clients.
Our Team at Field Agent™ is built upon the premise of “solution first” and “technology
second” with an emphasis in Mobile. We are in the business of coming alongside
of our Clients and their Agencies to ensure that we deliver the right methodology to
solve their business problems. We have proven that Mobile methodologies can do
this in a way that has better coverage, speed and costs.
EXPERTISE
Real time data at the point of influence™
Mobile Research provides an experiential way to capture the impact upon a
shopper’s senses at the moment that it happened (e.g. Point of Influence™).
Being at the shelf or in the home to capture emotions and feedback at the
Point of Influence™ in a way that allows brands to make decisions was
nearly impossible – until Field Agent™.
Field Agent’s™ approach to gathering insights
via our Mobile technology and proprietary
methodologies allows a consumer to provide
detailed feedback at the point that they interact
with a product or are influenced by a product or
service in a way that delivers better:
1. Recall – you simply can not capture the details of a Point of Influence™ if you ask the
consumer to recall that point days or weeks after the event took place.
2. Emotion – regardless of the answers that you gather from a consumer, the raw emotion and reaction to a product
or service is never more insightful than at the “Point of Influence™.”
3. Candor – at times shopper feedback can be planned or seem canned. When responding in real time, the answers
will often times be richer, more raw and more candid.
We leveraged our expertise in
research and shopper understanding to pioneer mobile methodologies. We supplemented those
methodologies by developing Field
Agent™, a mobile technology for
smart devices that provide real time
information and insights based on
your shopper’s “Path to Purchase™”
and product usage.
INDUSTRIES SERVED
• Manufacturers
• Retailers
• Agencies
• Quick Serve Restaurants
• Global Markets
PRODUCTS & SERVICES
• Research and Insights
• Mystery Shopping
• Ethnographies
• Diaries and Communities
Advantages to Mobile
• Concept Testing and IHUT’s
Mobile technology and methodologies allow Field Agent™ to collect information and insights from any location that
has cell phone coverage, which in turn provides unprecedented results for research and audits. By crowdsourcing
the labor using your shoppers to collect the information, we can reduce costs and are able to gather the information
significantly faster than traditional methods.
• Store Audits
• On Shelf Availability
MAJOR CLIENTS
We serve over 35% of the Fortune 100
CONTACT INFORMATION
“To create discontinuous innovation it is critical to connect with consumers at relevant moments.
P&G engaged Field Agent to conduct research at the moment of influence and was able to use these insights
to create a more accurate technical product model. We now know how consumers really interact with our
product, and gather information that we would not have been able to get with conventional methodologies.”
Sion Agami, Research Fellow
Procter & Gamble Feminine Care
John Simmons
VP, Business Development
972.322.5712
john.simmons@fieldagent.net
THE 2014 GUIDE TO RETAIL & SHOPPER INSIGHTS
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www.incontextsolutions.com
AT-A-GLANCE
Your Concept In Context
InContext has a world class Insights Team that has worked with some of the world’s top retailers and manufacturers to
find answers to the most complex shopper marketing issues they are facing or pondering.
Most recently InContext launched
ShopperMX, the first web-based DIY
Shopper Marketing platform in the
world that puts full control of virtual
environments into the users hands.
This web-based platform enables
users to endlessly iterate concepts,
evaluate them in real-time with real
insights, then seamlessly facilitate
activation of the concept with visual
pictures and video, all done on-thefly. Since ShopperMX is a web-based
platform, there are no costly and time
consuming IT requirements and it
is accessible by any web connected
device, from a tablet to a PC allowing
users to collaborate from anywhere in
the world.
InContext Solutions is an award
winning, Shopper and Retail
Solutions company, simulating
experiences within a virtual
environment that produce
decision critical insights.
WHAT WE DO
By combining the power of
sophisticated 3D simulations with
the speed and reach of the internet,
InContext has become the global
leader in scalable web-based virtual
store solutions, providing software,
research and visualization services
to help companies make better “go
to market” decisions, faster and
more cost effectively.
The Leader for In-Store Measurement and Analytics
InContext Solutions was founded in 2009, with a
mission to figure out how to stream virtual 3D shopping
simulations via the web. Today, InContext has become
the global leader in web-based 3D virtual store solutions,
providing software, research and visualization services
that simulate shopper and retail experiences to produce
decision critical insights.
WHO WE ARE
With both research and technology in our company
DNA, and the energy and imagination from our
entrepreneurial beginnings, we continue to constantly
push the boundaries of what are possible, providing new
and innovative solutions for our clients.
KEY EXECUTIVES
Mark Hardy, CEO
Tracey Wiedmeyer, CTO
Rich Scamehorn, CRO
PRODUCTS & SERVICES
• Full service custom research
providing integrated shopper
behavioral and attitudinal
insights captured in a virtual
environment.
• ShopperMX, the first webbased DIY Shopper Marketing
platform in the world that puts
full control of virtual environments into the users hands to
visualize, evaluate and activate
in-store concepts on-the-fly.
INDUSTRIES SERVED
• Consumer Packaged Goods
• Consumer Electronics
• Consumer Retail
• Chain Restaurants
• Advertising
CONTACT INFORMATION
Mark Hardy
CEO
732.939.4442
Mark.Hardy@incontextsolutions.com
Is your product even noticed?
Only with ShopperMX do you get real-time visual attention maps as you
iterate through concepts to find what catches the consumer’s eye.
THE 2014 GUIDE TO RETAIL & SHOPPER INSIGHTS
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www.locately.com
capabilities
Locately is a full-service shopper insights firm
offering services in the US and Canada. We
are pioneering the next-generation intercept
– replacing the traditional in-person shopper
intercept with a new big data solution that
leverages the power of mobile. Our expertise
is the science of location analytics: mining
huge volumes of location data from mobile
phones to understand where and how people
shop. Our technology platform detects visits
and sends shoppers in-the-moment mobile
surveys to understand what they do and why,
and measures the awareness and impact of instore shopper marketing activations.
AT-A-GLANCE
who we are
Location analytics traces the route of
an opted-in smartphone as a Locately
panelist visits her local Walmart store
Founded by PhD researchers
at MIT, Locately’s innovations
have been featured in MIT’s
Technology Review, Forbes, and
Fortune Magazine (CNN Money).
In August 2012, Locately was
acquired by Service Management
Group, a Honomichl Top 40 fullservice market research firm.
what we do
Custom Mobile Panels
The Locately team will work with you to identify the key
learning objectives and success criteria. We will then
create a custom proprietary panel that comprises exactly
the shoppers who you are most interested to talk with.
We will instruct several hundreds or thousands of these
panelists on how to participate, sharing their location
data automatically via their mobile phone for a period
of 12 months. As part of the opt-in, panelists also agree
to complete “in the moment” surveys sent direct to their
mobile device when they visit stores of interest. Locately’s
approach allows us to link “where” people go with the
“why” behind panelist decisions and behaviors.
Locately is the leader in location
analytics and in-store mobile
surveys. The Locately technology
platform processes smartphone
location data to understand the
TRUE shopper journey and to
deliver in-store mobile surveys: the
“next-generation shopper intercept.”
KEY EXECUTIVES
Thaddeus Fulford-Jones
Chief Executive Officer
Eric Weiss
Chief Scientist
Solutions for Manufacturers
Marketing Effectiveness Measurement
Trips, Missions, and Path to Purchase
•
How do my promotions and marketing events drive
trips to retailers and channels?
•
Which other stores/channels do my shoppers visit on
the path to purchase?
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How do my in-store shopper marketing activations
rank versus the competition in terms of driving
awareness and impact?
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Which stores/channels are complementary?
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What is the role of online in my categories of interest?
• Mobile Panels
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Where, when, and why does my shopper walk out
empty-handed … and what happens next?
• Path to Purchase Research
• Qual+Quant Hybrid Research
•
How are the latest developments in retail and mobile
technologies impacting the shopper journey?
• In-Store Marketing
Effectiveness
•
How should I fine-tune my marketing tactics to
better engage shoppers and ensure that my brands
are in their consideration set?
Rapid-Response Early Warning Insights Platform
Custom Analytics / Add-Ons
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Unlock SKU-level insights with Locately’s in-app
barcode scanning functionality.
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Link in-store mobile survey responses with same-day
online surveys to invite shopper ideation/exploration
around their GPS-validated shopping visits earlier
that day.
What are the reasons for a sudden drop in sales
volume - as reported in real time by shoppers who
are actually in the store?
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Are shoppers failing to notice or find my
brand?
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Is the in-store marketing failing to achieve cutthrough?
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Is there an issue with packaging or placement?
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Which channels and retailers have the biggest
issues with on-shelf availability for my brands and
categories?
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Which of my retailer partners are facing challenges
in executing in-store shopper marketing activations?
PRODUCTS & SERVICES
• In-the-Moment Shopper
Insights
• Next-Generation Shopper
Intercepts
CONTACT INFORMATION
Steven Pritchard
Client Solutions Manager
617.501.3544
steven@locately.com
The next generation
of shopper insights
Using mobile technology to engage with
shoppers while they’re making decisions
Locately combines GPS location analytics with in-the-moment
mobile surveys to power next-generation shopper research for CPG
manufacturers. Locately’s methodology reveals the true shopper
journey to measure both awareness and impact of in-store marketing.
GPS analytics and in-store mobile surveys connect “where people go”
with the “why” behind panelist decisions and activities.
Key Use Cases
• Measure marketing effectiveness
Including promotions, events, and
marketing tactics - all ranked against
key rivals
• Respond rapidly to shopper
behavior changes
Understand the “why” behind a drop
in sales or weak cut-through of in-store
messaging
• Uncover the TRUE path to purchase
and understand shopper journeys
Learn which stores cluster together on
trips and how competitive drivers impact
decision-making
• Integrate qualitative and quantitative
research for holistic shopper understanding
Leverage in-app barcode scans and
visit-triggered online surveys for robust
longitudinal insight
Contact: email info@locately.com or call 617.501.3544.
© 2013 Locately. All rights reserved.
THE 2014 GUIDE TO RETAIL & SHOPPER INSIGHTS
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www.MARSUSA.com
AT-A-GLANCE
GROWTH OPPORTUNITIES FOR BRANDS AND RETAILERS
At MARS, our focus is on identifying growth opportunities for brands and retailers through evaluating the behavior
of consumers and shoppers and identifying key areas of influence throughout the purchase decision-making process.
This requires a deep understanding of the human experience of buying, and the ability to provide relevant and
meaningful disruption with creative ideas that shake people out of their habits and alter their purchasing decisions. It
also requires deep expertise with the retail and online environments in which people research, browse, plan, sample,
buy and share. We have developed a strategic planning discipline and team to enable this work, including researchers,
analysts, communication planners, brand strategists, shopper engagement strategists, channel activation specialists
and retail consultants.
BIG IDEAS FUELED
BY INSIGHTS
We believe insights are the fuel for great
ideas. We also believe that those insights
come from understanding intersections:
between consumers and shoppers, and
between brands’ and retailers’ business
needs. Only then can we create a
strategy and engagement experience
that serves up the right message, at
the right time and place, with the right
touch points to influence behavior to our
clients’ advantage. Our suite of insight
and research tools, COMPASS, has been
designed to uncover insights and point the
way forward by exploring and understanding
these intersections.
WHO WE ARE
We are MARS, an international,
woman-owned, multidimensional
marketing agency with over 40 years
of experience. We are certified by
the Women’s Business Enterprise
National Council and have a proven
track record of delivering strategically sound thinking and flawlessly
executed big ideas. Focused on
performance, we craft and deliver
media-agnostic solutions that cross
communication channels, build
brands and drive sustainable, profitable growth for our clients.
WHAT WE DO
We create innovative ideas and
solutions and integrated experiences
at the intersection of consumer and
shopper marketing that influence
purchase in favor of brand growth.
KEY EXECUTIVES
Ken Barnett
Global Chief Executive Officer
Rob Rivenburgh
Chief Operating Officer
Fern Grant
EVP Strategic Planning
PRODUCTS & SERVICES
TOOLS THAT SET US APART
Developing strategies that integrate shopper needs and whole-person insights with brand and retailer needs is a
complex task. MARS has partnered with a leading marketing simulation software firm to develop a proprietary tool
that is used to test and evaluate our strategies and scenarios in a simulated environment. This allows us to understand
the dynamic between message and medium, between shoppers and retailers, and between touch points and the path
to purchase. The output is risk-assessed and optimized solutions to achieve growth-based business goals.
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Strategic Planning
Retail Consultancy
Idea Generation
Experience Design
Business Analytics
Engagement Strategy & Planning
Digital, Social, Mobile
MAJOR CLIENTS
• Campbell Soup
Company
• Cargill
• Chattem
• Chobani
• The Clorox
Company
• ColgatePalmolive
• Diageo
• Hill’s Pet
Nutrition
• Pepperidge Farm
• Pfizer Consumer
Healthcare
• Sun Products
• Walmart
CONTACT INFORMATION
Fern Grant, EVP, Strategic Planning
510.356.8772
grantf@marsusa.com
Eric DeMont, SVP, Analytics
248.936.2367
demonte@marsusa.com
IT’S NOT TIME TO REDEFINE MARKETING.
IT’S TIME TO REDEFINE
HOW WE DO IT.
Are you delivering volume or growth? For marketers, it’s possibly the
toughest question you can ask. And generally, the honest answer is
volume. We believe it’s time to ask for more from your marketing efforts.
Today's shopping environment is far too complex for the same
go-to-market strategies. The linear path to purchase has seen its day. So
has the linear approach to marketing. Meetings need to be less about silos
and calendars and more about mutual strategies that integrate shopper
needs and whole person insights. And lead to sustainable growth.
Independently owned and with a full range of competencies, MARS has
the freedom, agility and expertise to move quickly and efficiently when
responding to our clients’ marketing needs, whatever they may be. To us,
it’s all marketing. Together with our clients, we’re rewriting the rules – to
favor growth.
marsusa.com
THE 2014 GUIDE TO RETAIL & SHOPPER INSIGHTS
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www.prsresearch.com
AT-A-GLANCE
1. Winning at Retail
Since 1972, PRS has specialized in research to help marketers “win at retail”. Today, PRS conducts over 800 shopper
research studies annually to develop, assess and improve packaging and shopper marketing efforts, including:
•
In-store studies (with PRS Mobile Eye-Tracking) to understand shopper behavior and assess shopper
marketing.
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Qualitative studies (at the PRS Retail Lab) to gather feedback on new concepts.
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Quantitative pre-tests (with PRS Virtual Aisles) to validate new packaging, POS and shelving systems.
PRS regularly applies all core methodologies globally (via regional offices in London, Geneva, Singapore, Rome,
Shanghai and Mexico City), to provide our clients with consistent solutions across markets.
PRS believes in combining behavioral observation of shoppers (via eye-tracking, facial coding and observed shopping)
with attitudinal feedback (via follow-up in-depth interviewing) to understand shopper behavior and enhance
marketing communication. PRS’ primary advantages are:
•
Our specialization and focus on “Winning at Retail,” which translates into unmatched experience, expertise and
actionable insight.
•
Our range of research capabilities, which allows us to serve as global partners and expert advisors to our clients
from initial in-store research (to inform and guide communication efforts) through screening and validation (to
assess and enhance new in-store marketing efforts).
•
Our proprietary tools and technologies (including PRS Mobile Eye-Tracking, PRS Retail Lab and PRS Virtual
Aisles), which provide an additional level of diagnostic insights to our studies.
3. Recent PRS Shopper Research Studies
An in-store study (across multiple countries and retail
channels) with PRS Mobile Eye-Tracking to help a
technology marketer understand the role of different
touch points in the in-store decision making process.
•
A PRS Virtual Aisles study to pre-test the impact of
three (3) alternative aisle configurations on visibility,
shop-ability and purchase patterns for personal care
products.
•
A PRS Retail Lab study to screen new packaging and
POS concepts for a leading beauty brand.
•
An in-store study to uncover differences in shopping
behavior between more and less Acculturated
Hispanic shoppers.
•
A PRS On-Shelf Evaluation study (across 5 countries)
to assess and enhance a new global packaging system
for a leading brand of home cleaning products.
•
An in-store study conducted at Wal-Mart stores,
to assess the impact of four (4) alternative POS
merchandising efforts with the motor oil category.
“
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A PRS Quali/Quant study to screen, assess and
enhance alternative packaging and POS display
options for a leading beverage brand.
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An in-store study (conducted jointly for a
manufacturer and retailer) to optimize in-store
marketing and increase sales during the check-out
process.
•
A Qualitative and Quantitative study to assess
alternative store design and in-store merchandising
options for a leading quick-service restaurant.
•
An in-store study to document differences in
shopping patterns across the Club, Grocery and
Mass channels, including the role of children in the
shopping process.
•
A PRS Virtual Aisles study to pre-test a proposed
merchandising system across six (6) store aisles for a
leading global marketer.
Thank you all so much for this work. It’s excellent and exactly what we needed.
I’m literally getting emails from the team about how fabulous the findings are in
real-time. Thank you – PRS continues to be one of our best business partners!
Manager, Global Strategic Insights in Healthcare
PRS pioneered the use of eyetracking technology and remains
an innovator and thought leader,
at the forefront of sharing new
technologies and actionable insights
via conference speeches, articles
and self-funded studies. Please visit
www.prsresearch.com to access
many of these insights.
KEY EXECUTIVES
2. Our Philosophy & Point-of-Difference
•
EXPERTISE
”
Scott Young
President
Joe Schurtz
Executive Vice President
Vincenzo Ciummo
Managing Director, Global
Jonathan Asher
Executive Vice President
PRODUCTS & SERVICES
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PRS Shopping Eyes
PRS Retail Lab
PRS Quali-Quant
PRS On-Shelf Evaluation
PRS Virtual Aisles
Facial Coding
INDUSTRIES SERVED
•
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Fast-Moving CPG
OTC Pharmaceutical
HBA/Health & Beauty
Technology & Consumer
Electronics
Retailers
Household Improvement/DIY
Beer, Wine & Spirits
Pet Care
• Quick Service Restaurants
MAJOR CLIENTS
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Unilever
Target
Kraft Foods
Mondelēz
AB InBev
HewlettPackard
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P&G
Nestlé
Wal-Mart
3M
McDonald’s
CONTACT INFORMATION
Jonathan Asher, Executive VP
201.720.2724
JAsher@prsresearch.com
Introducing the PRS Retail Lab
A Retail Innovation and Research Center
The PRS Retail Lab, located 15 minutes from Metro NYC, offers
a completely secure and confidential shopper research space
complete with:
5 Customizable Store Aisles
Refrigerated & Frozen Sections
End Caps & Displays
Front End Check-Out Area
Large Client Viewing Area
This is the ideal facility for:
Conducting In-Aisle Shopper Research
Assessing New Approaches to Packaging,
POS & Category Management
Gauging Reactions to New Products
Leading Ideation and Co-Creation Sessions
Holding Meetings with Retail Partners
PRS’ team of in-house moderators, analysts, eye-tracking
and graphics specialists can manage all aspects of PRS
Retail Lab studies.
500 Frank W. Burr Blvd., Suite 5, Teaneck, NJ 07666
P: 201.346.1600 F: 201.346.1616
www.prsresearch.com
For more information contact Janice.Lai@prsresearch.com
THE 2014 GUIDE TO RETAIL & SHOPPER INSIGHTS
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www.researchnow.com
who we are
AT-A-GLANCE
Research Now, the leading digital data collection provider, powers market
research insights. We enable companies to listen to and interact with the
world’s consumers and business professionals through online panels, as
well as mobile, digital and social media technologies.
No one goes further than Research Now when it comes to helping our
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Our innovations team is on the forefront of product development that is
helping to shape the future of panel member engagement and data acquisition.
You want proven products and solutions that improve the delivery of the quality
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FOUNDED 1999
Founded in 1999 utilizing a unique
“By-Invitation-Only”® approach to
panel recruitment.
KEY EXECUTIVES
Kurt Knapton
President & Chief Executive Officer
Nathan Runnicles
Chief Financial Officer
We give you an extensive range of services, from sample delivery to mobile research and online ad effectiveness
measurement, to power your insights.
Craig Stevens
Managing Director, Americas
what we offer
Miles Worne
Chief Strategy Officer – ERI
Managing Dir., EMEA – Research Now
We have panels spanning 38 countries comprised of over 6.5 million active, highly desirable and responsive members.
•
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“By-Invitation-Only”® Business Panels
• Research Now has built a reputation for delivering the highest
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Healthcare Professionals, Physicians & Ailment Panels
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Now provides researchers with access to 95% of U.S. physicians.
• Healthcare Industry
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ADimension®
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exposed to online campaigns, to better understand campaign reach and impact among a target audience.
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John Rothwell
Pres., Portfolio Companies Group – ERI
Exec. Vice Pres., Supply – Research Now
• Enterprise Corporations
Behavioral Targeting
• Panelists can be targeted based on visits to specific websites or categories of websites, even those of
competitors. Frequency, dates of visits, and time spent on sites are among the various criteria that can be
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PRODUCTS & SERVICES
• Ad Hoc Surveys
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what makes us different
• Behavioral Targeting
Quality Online Panels. Proven Results.® Panels are at the core of good research. But, for us, ‘good’ isn’t good enough.
We go further.
Our panels are not only the most widespread geographically, they are also the most varied and flexible. Our panels are
research-only, wholly owned and built in a consistent manner to ensure that they are responsive, balanced and reliable —
the foundations of quality research. We use proven methods for maintaining panel member satisfaction and eliminating
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You want the best quality results from the best quality panels.
We give you the most consistent panels and the most dependable results.
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I had a great experience. I love my sample rep and the project managers. The client was happy with the results.
The goal number of completes was met very quickly, and the feedback from your panel members was valuable.”
Blair, Beehive Branding & Research
CONTACT INFORMATION
Craig Stevens
Managing Director, Americas
214.365.5035
cstevens@researchnow.com
Scan the code
above, then place
your phone here.
THE 2014 GUIDE TO RETAIL & SHOPPER INSIGHTS
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www.videomining.com
AT-A-GLANCE
See What You’re Missing with VideoMining
For years, there has been a data gap in retail. Millions of shoppers make purchase decisions in stores each day, but it
has remained impossible to meaningfully quantify these critical interactions on an industry-wide basis.
Enter VideoMining. Our revolutionary
video approach unobtrusively tracks
and measures millions of shopping trips
at the nation’s top retailers to provide
a massive sample of in-store shopper
behavior. The data can be combined
with attitudinal research, point of sale
data, membership card information, and
more to provide a true 360-degree view
of shopper behavior that allows clients
to increase at-shelf conversion and helps
to better inform their promotional and
merchandising strategies.
WHO WE ARE
VideoMining is the leading provider
of in-store shopper measurement
and analytics. Our breakthrough
approach utilizes patented video
technology to track and measure
millions of shoppers at the nation’s top retailers. This data can be
integrated with attitudinal research
and other data points to offer a
360-degree view of shopper behavior designed to help clients optimize
at-shelf performance and maximize
the impact of promotions.
KEY EXECUTIVES
The Leader for In-Store Measurement and Analytics
Rajeev Sharma
Founder & CEO
VideoMining’s primary goal is to provide clients with quality service and insights into in-store shopper behavior.
But as a leader in this growing field, our research is also paving the way for increased understanding of how shopper
behavior is studied and discussed through the development of new standardized shopper behavior metrics.
Priya Baboo
President, Client Solutions
Key to VideoMining’s work is the
in-store path to purchase, which
monitors traffic flow from a storewide
level, to traffic, shoppers, and buyers
in each department, category, or even
brand. The conversion rates from one
level to the next are benchmarked
against rates from similar products
or stores to provide an indication of
relative performance. Other metrics,
including shopping and navigation
times, aisle flow, and heatmaps, offer
additional insights and highlight
possible areas for improvement.
In 2013, we achieved this goal with the launch of two new
shopper insights programs in Dollar Store and Warehouse
Club, which join with our established programs in
Convenience and Grocery to provide deep insight into
today’s in-store shopping experience. This growth will
continue in 2014, as our programs expand into Mass
and Drug, and we offer new custom testing options
with VideoMining Express, a rapid testing deployment
program that will allow for testing in any store or location
upon request.
PRODUCTS & SERVICES
• Grocery Shopper Insights (GSI)
Syndicated Program
• C-Store Shopper Insights (CSI)
Syndicated Program
• Newly launched Syndicated
Programs in Warehouse Club
and Dollar
• Forthcoming Syndicated
Programs in Mass and Drug
• Custom Research for All Aspects
of In-Store Behavior and Testing
Continued Innovation into 2014 and Beyond
At VideoMining, we are constantly striving to expand our
offerings to better serve the needs of our clients.
Jeff Friedlaender
President, Shopper Research
In the upcoming months, we will also be revolutionizing
the way we present data to clients with the launch of an
interactive, online reporting program. This new approach
will allow for continually updated data throughout
the year, and provide the opportunity for enhanced
personalization of and collaboration with our data and
insights.
For more information on these or any of our new
offerings, please contact us today.
“VideoMining was instrumental in helping Sara Lee
catapult into the top 10 for Shopper Insights and
Category Management.”
Kyle Reynolds
Director of Category Management
Sara Lee
CONTACT INFORMATION
Rajeev Sharma
Founder & CEO
800.898.9950, Ext. 106
rsharma@videomining.com
Priya Baboo
President, Client Solutions
800.898.9950, Ext. 105
pbaboo@videomining.com
Jeff Friedlaender
President, Shopper Research
914.468.0808
jfriedlaender@videomining.com
See
What You’re
Missing
Win at Shelf with
®
®
800-898-9950
info@videomining.com
The Power of
In-Store
Big Data
Don’t miss these other Industry Guides appearing only in
Shopper Marketing magazine in 2014.
The 2014 Guide to Providers
RETAIL & SHOPPER INSIGHTS
from Shopper Marketing magazine
The 2014 Guide to Providers
RETAIL & SHOPPER INSIGHTS
from Shopper Marketing magazine
The 2013 Guide to Providers
SHOPPER MARKETING AGENCIES
from Shopper Marketing magazine
The 2013 Guide to Providers
SHOPPER MARKETING AGENCIES
from Shopper Marketing magazine
February 2014
May 2014
July 2014
September 2014
October 2014
December 2014
Contact Chuck Bolkcom at the Path to Purchase Institute at cbolkcom@p2pi.org
or (773) 992-4420 for more information.