COVERGIRL + Olay FaceLift Effect

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With new COVERGIRL + Olay FaceLift Effect Firming Makeup,
women can experience flawless coverage with the firming power of a
night cream. This breakthrough makeup was developed for the Boomer
population, which is expected to grow 35% in the next 10 years.
COVERGIRL + Olay FaceLift Effect draws upon Olay’s deep
understanding of what women want from their skin care at different
points in their lives.
This new makeup combines luxurious, flawless coverage with
the powerful hydrating effects of a night cream. The result is
firmer-looking skin for an instant facelift effect:
•COVERGIRL + Olay FaceLift Effect
plumps and lifts skin and provides allday hydration. Skin’s natural firmness
is improved in just 2 weeks with
continued use.
•Because it doesn’t contain a powder
system, FaceLift Effect has a lightweight,
silky smooth feel and provides natural
coverage that effectively improves tone
without feeling heavy.
•The foundation’s specially designed,
dermatologist-tested formula covers fine
lines and wrinkles and moves with the
skin so it won’t cake or build up.
•Skin brighteners offer a gorgeous glow
as light-reflecting pearls create a subtle
warming effect at skin’s surface for a
semi-luminous finish.
•It is suitable for sensitive skin and won’t
clog pores.
•Gold light-reflecting pearls create a
subtle warming effect at the skin
surface for a semi-luminous finish.
•A specially designed foundation chassis
moves with the skin and does not cake
or build up, due to the lack of heavy
film formers and synthetic waxes (only
a minor amount) as compared to
other foundations.
Availability:
bout COVERGIRL + Olay
A
FaceLift Effect Technology:
COVERGIRL combines years of color
science research and cosmetics innovation
with Olay, the most trusted skincare brand.
This collaboration combines the latest and
most innovative technologies to create
products to meet women’s specific needs,
and was previously successful in developing
Simply Ageless, a product designed
specifically for texture, and Tone Rehab
CC cream, a complexion corrector.
•COVERGIRL + Olay FaceLift Effect
counteracts aging skin’s reduced ability
to maintain the correct moisture balance
which, along with a natural loss of skin
elasticity, results in sagging, skin
wrinkling and dryness.
•Exclusive Olay FaceFirm technology is
infused with a concentrated vitamin
complex for all-day hydration that plumps
and lifts. As the foundation hydrates over
time, skin becomes more elastic or firm
and lifted.
COVERGIRL + Olay FaceLift Effect Firming
Makeup will be available at mass-market,
drugstore and e-commerce retailers across
the United States beginning July 2014.
Contacts:
Laura Brinker
COVERGIRL Communications
212.299.3796
brinker.le@pg.com
Clare Ngai
Marina Maher Communications
(PR Agency)
212.485.6815
cngai@mahercomm.com
Julianne Grauel
Marina Maher Communications
(PR Agency)
212.485.1654
jgrauel@mahercomm.com
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