By hot rodders, for hot rodders. By hot rodders, for

TM
By hot rodders,
for hot rodders.
Media Kit 2016
II
Overview
RODDING USA was introduced three years ago and since then has enjoyed a strong and faithful
following. RODDING USA is a bi-monthly magazine which is proudly “Made in the USA”. Each issue
features wrap around covers in a full size format (8.5”x11”) and is printed on heavy weight, glossy
paper to enhance the reading experience. We deliver results with outstanding photography, editorial
content and useful tech content. These tangible benefits have been embraced by
industry-leading advertisers who have partnered with us to maximize their marketing reach
to their target audience through a high quality product.
DEMOGRAPHICS
Our readers consist of long time hot rodders who after many years are still hooked on rods as well as younger
readers looking to capture the essence of the greatest period of time in rodding history, the ‘50s and the ‘60s.
FREQUENCY
Rodding USA is published bi-monthly (6 issues per annum)
MEDIUM
We offer both print and digital versions of the magazine.
DISTRIBUTION
The printed version is available nationwide in the continental USA via a chain of selected dealers. It is also
available internationally in Canada, England, Australia and New Zealand. Backing the dealers are sales direct
from the publishers secure online store, by telephone or at major events across America. The digital version is
available globally on Apple and Zinio newsstands and is formatted for iPhone, iPad and android devices.
ADVERTISING
We are pleased to offer you some of the most attractive and affordable advertising rates in the industry.
Our customers are established suppliers and builders in the hot rod industry looking to maximize their
advertising efforts and budget with our wide distribution and extremely competitive rates. We also provide
an opportunity for manufacturers and builders who, in the past, may have advertised infrequently because
it was viewed as too expensive. Our rates will allow you to present your products and services to the
customers which your business needs.
DEADLINES
Please refer to our advertising reservation calendar.
Grand National
Roadster Show
Lone Star
Round Up
Four Deuces
Personality Profile
Darrell Zipp
Masterpiece Feature
1933 Ford Coupe
80th Birthday
Personality Profile:
TM
49th L.A.
Roadster
Show
rodding editor
TM
Issue #5
TM
Rodding USA
TM
TM
Rodding USA
TM
Issue #6
California
Hot Rod Reunion
SEMA Show
1915 Wilbee
V8 Engine
Back to
the ’50s
Corky Coker
Auction
Coverage
YOM
License
Plates
TM
Personality Profile
Squeeg Jerger
MADE
IN THE
A
The Petersen
Automotive Museum
Northwest
Deuce Days
Masterpiece Features
MADE
IN THE
A
MADE
IN THE
A
’32 Ford &
’50 Merc
Swap Meets
Arizona, Oregon, Texas
MADE
IN THE
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MADE
IN THE
MADE
IN THE
A
Frank Currie Collection
A
Tech: Chop “A” Top
Bob Everts’ Deuce RanchA
MADE
IN THE
MADE
IN THE
A
MADE
IN THE
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1932 Ford Coupe
100% Traditional Hot Rod
MADE
IN THE
A
III
Rodding USA
Content
CAR FEATURES
Exciting, vibrant and stunning photography is key to the look of RODDING USA.
e cu
e erall l
a car lu
e eal
c
a e
e
stories will also focus on the owner and their involvement in the hobby. Features will
range from 4-6 pages and each issue and we’ll occasionally include a Masterpiece
Feature which will be 8-12 pages with large dramatic photographs.
EVENT COVERAGE
When you have 500 to 5,000 cars at an event you need to devote enough space to have
the reader feel that they have experienced something special even if they were not able to
attend. Our event coverage will range from 6-15 pages.
TECHNICAL STORIES
We will bring you technical information which might make your next home project a little
easier to accomplish with easy to read stories illustrated with photos.
WHERE ARE THEY NOW?
A look at industry icons that have left the day-to-day operations of their hot rod
businesses but are still having fun with cars during their days of semi-retirement.
HOME GARAGE SCENES
We will take a look at what many rodders across the country are building in their spare
time in their home shop. You will be surprised at what we discover.
BUSINESS SPOTLIGHT
Tours of hot rod/performance related businesses from new folks on the block to the
survivors like Pete and Jake’s, Vintage Air, Mooneyes and more. The Business Spotlight
would also feature the many builders across the country. will also feature the many
builders across the country. Other business related sections will include a New Products
page along with 1-4 page Product Spotlight articles showcasing an in-depth look at new
items for the reader.
Swap Meet
DIY: Soft Top Insert
New Mexico Gold Mine
Issue #10
Rodding Events
Across America
California, Kentucky and Washington
Issue #11
45th NSRA Street
Rod Nationals
Hot Rod Stamps
TM
MADE
IN THE
Issue #12
A
TM
Rodding USA
Issue #9
TM
Rodding USA
Detroit Autorama
Barrett-Jackson
TM
Rodding USA
Grand National
Roadster Show
TM
Rodding USA
Issue #8
TM
Rodding USA
Rodding USA
editor
Issue #13
The Race of Gentlemen
California Hot
Rod Reunion
UPAC’s Steel Deuce Coupe
DE
HE
A
Shop Tour:
Brizio Street Rods
MADE
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MADE
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Shop Tour:
SO-CAL Headquarters
MADE
IN THE
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MADE
IN THE
MADE
IN THE
A
A
Tire Tech:
Bias vs Radials
Barrett-Jackson
Scottsdale
MADE
IN THE
MADE
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Tech: Magnetic Switches
MADE
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MADE
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MADE
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“I Always Wanted
a Hot Rod…”
PHOTOS AND TEXT: PAUL MARTINEZ
#49 AND COUNTING!
Roadster Show
T
Los Angeles Roadster Show
Rodding USA
rodding event
he Los Angeles County Fairgrounds in
Pomona, California is transformed every
Father’s Day weekend in June to the place
to be if you are a real hot rodder. 2013
was the 49th edition of the event which
is hosted by the hard working members of the Los
Angeles Roadsters car club.
The L.A. Roadsters were formed in 1957 and its
members are known for their beautiful roadsters (1936
and older) along with their red shirts/white pants
club attire. The club consists of 30 active members,
11 lifetime members, 19 associate members and 5
honorary members.
In the early years of the event it was held at the
ll
l Gr
Par e re
to the Great Western Exhibit Center in the City of
Commerce. In 1980 it made its third move to the
Fairplex in Pomona where it has found its permanent
home.
The event consists of four distinct segments which
combine to become one of or possibly the best event
in the US.
The Roadster Show: Some of the most beautiful and
historic roadsters grace the tree lined grounds. To
enter the show the cars must not be newer than 1936
and must have shiny paint. This year’s count was in
excess of 700 stunning cars.
Swap Meet: Huge would be a good description of
the swap meet with thousands of vendors selling
everything imaginable for the avid or novice rodding
e u a
ar
ar r
a r ec a
al
e cre le car
r ale
r ec a
ready-to-drive.
Specialty Cars: This is the place to see some really
c lr e
clu
all
e car
c
e
criteria for the roadster portion of the show. The only
condition for the cars in the “Specialty” area is that
they are pre-1975. Over 1,800 attended and included
everything from traditional hot rods to street rods
and all types of classic and custom machines.
Vendors: With over 200 vendors both indoors and
e r u
u ll
all
e ar
ul
a e car
ur curre
r ec r ec ra e
your garage.
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Check their web site www.LARoadsters.com for the
latest info on the Golden Anniversary show.
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rodding event
T
international buyers to
the Las Vegas Convention
Center for the four day
event which took place November
3-6. The displays are divided into
12 categories and this year’s New
Product Showcase featured 2,500
newly introduced parts, tools and
components. The SEMA Show
provides attendees with educational
seminars, product demonstrations,
special events, networking
opportunities plus over 1,500 show
vehicles on display.
2016 Dates: November 1-4.
Note: The SEMA Show is a trade-only event
and not open to the general public.
20 Year
Project
THE HOT ROD BUILDER IS ALWAYS LAST IN LINE!
PHOTOS AND TEXT: PAUL MARTINEZ
2015
Issue #7
Even with thirteen pages devoted to the event
coverage in this issue we can only show you a small
fraction of what the attendees experience so make
your plans to be at the 50th Anniversary show next
year. We heard from reliable sources that the L.A.
Roadsters have some changes in the works to make
this great event even better.
Father/Son
Deuces
Rocket 88…
On A Mission
PHOTOS AND TEXT: PAUL MARTINEZ
1932 FORD 3/W COUPE
1932 FORD 5/W COUPE
1950 OLDSMOBILE
PHOTOS AND WORDS BY PAUL MARTINEZ
rodding editor
TM
rodding collection
Bob
“Real”
Evert’s
HotCollection
Rod Girls
Bob Everts’
Deuce Ranch
Photos & Words:
Paul Martinez
Issue #7
1934 Ford
80th Anniversary
Tour:
So-Cal
Las Vegas
Rocky
Mountain
Auto Show
40th Anniversary
Pete and Jake’s Hot Rod Parts
MADE
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C
amp Verde, Arizona is a quaint little town
ua e
al a e ee P e
a
la a
in the north/central part of the state. The
Verde (green) Valley is comprised of beautiful
ranches and farms and quite a few hot rodders.
Its location doesn’t have the blistering heat of the Phoenix
e er
r e
e c ll
c l
la a
The owner of the Deuce Ranch is a very interesting
gentleman named Bob Everts who along with his wife Jane
moved to Camp Verde from the Phoenix area in 1989. But before
we get to the present we will look back at the past and see how
they ended up in CV.
Bob grew up on a farm in the cold northeastern state of
Connecticut and owned a 1932 Ford full fendered threewindow coupe, and as soon as he graduated from high
school he packed his belongings and headed west to
California. In looking at that car and the photo of Bob sitting
on top of his 1934 coupe (last page of this story) you can see
that hot rodding was imbedded in Bob at a very young age.
He then moved from California to the Phoenix area in
1966. During his long business career in the Valley of the Sun
he owned companies which developed, manufactured and
sold kit helicopters and gas powered grass trimmers and
personally holds many patents for the internal components.
His company Piston Power Products eventually changed its
name to Inertia Dynamics, went public and was traded on the
NASDEC stock exchange.
Due to the devotion to his businesses there was no longer
time for the cars but by the late ‘70s the bug would come back.
He then sold his company and the building and hid collecting
a
a
ea
e a e ec e
a
e
leave the rat race of the big city and began looking around.
Bob’s passion is Model As to ’40 Fords and Jane’s is horses. Once
they settled on Camp Verde they built a dream home and areas
to house both the horses and hot rods.
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rodding garage
27
1932 Ford
The original frame was in less than ideal condition so a
new set of American Stamping rails were then boxed and a
custom x-member was welded in place. The front suspension
consists of dropped Super Bell I-beam axle, hairpins, Saginaw
steering box and Wilwood disc brakes. A nice touch up front
are the lightening in the frame horns and the upper shock
brackets. The rear of the rod sports a narrowed 9-inch Ford
with limited-slip 3.00 gears, Wilwood discs, ladder bars and
ra
er e r
e re
eel c
a er ec
e
car with ET wheels 4x15 front, 10x16 rear wrapped with 145x15
front tires and 31x12x16 rear.
Melvin and Susan Melton’s 1934 Ford Fordor sedan.
1932 Ford Sedan
The South Hall.
T
Under the four-piece Rootleib hood sits a Chevy 409ci V8 producing 400+
horsepower mated to a Tremec 5-speed manual transmission. A slight bubble
will be installed in the hood sides to accommodate the headers which will
dump into 2.5” exhaust that will exit through the frame ahead of the rear tires.
The interior features an unusual switch in the dash department with a unit
from a ’34 Chevy which looks pretty cool. Other interior features besides the
aforementioned roll bar and tonneau cover include ’65 Mustang seats and ac/
heat for those cold Arizona winters.
Blatt’s hot rod sedan is well under way and we look forward to a full feature
in the near future.
Ford sedan in Las Vegas over ten
years ago but due to other rod projects it was
pushed to the back corner of the garage for
many years. Earlier this year he and friend/
fabricator Kirk Ward drove their Deuce
coupes nearly 2,000 miles roundtrip from
Tucson, AZ to the Lone Star Round Up in
u
a
a e e l a re u er
David to get his sedan done.
When purchased it had fenders and a stock
height top but he knew that was going to
change as the project progressed. David’s idea
for the car was to build a two-seater with a
roll bar and tonneau covering the rear seating
area a
a al a racer l
r
e
agenda was to take a big saw to the top and
slice out 3 inches along with adding ’48 Ford
a ll
e ul
u
a
ll
the roof although it will have the soft insert
look. One major body change was to cut out
the sedan wheel wells and replace with coupe
wells which allows the wheel/tire to sit closer
to the body.
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Full Color
TM
Advertising Rates
MEDIA KIT
FREQUENCY: BI-MONTHLY
PAGES: 116
IN PRINT:
Covers 2 & 3 ...................................$1300
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a cella
ca
e e ec e a er ea l e a e a
u
e
r
3. All advertising materials is to be delivered to the publisher or advertising manager
without expense to them.
4. In the event of material not being submitted by copy deadline all expenses
incurred in endeavouring to secure material will be payable to the publisher in
addition to advertising charge.
5. Special ad position requirements will be attempted with best intent
but with no guarantee
Issue #16
Roadster Show
Completed!!
Texas Hot Rod Girl’s
’29 Ford RPU
MADE
IN THE
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TM
Hot Rod Hullabaloo
SEMA Show
Cruisin’ the Coast
MADE
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MADE
IN THE
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MADE
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Goodguys
Southwest Nats
6
| ISSUE 1 2013 | RO D D I N G U S A
Collector’s Edition
OFFICIAL EVENT PUBLICATION
Repro Kinmont Disc Brakes
Syracuse Nationals
Street Rod Nationals
JalopyINMADE
Jam
Up
THE
A
TM
MAGAZINE
Issue #18
Goodguy’s West
Coast Nats
Portland
A
TM
Issue #17
Round Up
DE
HE
editor
Rodding USA
A
Issue #14
TM
Rodding USA
MADE
IN THE
Rodding USA
Rodding USA
TM
Celebrating 50 years of the la rOADSTER SHOW
History • Roadsters • Hot Rods • Swap Meet
VII
Mechanical Specs &
Advertising Sizes
WEBSITE ADVERTSING
SIZE
TRANSPORT
All materials to be emailed to mel@roddingusa.com
PDF FORMAT HI RES (HIGH QUALITY)
PDFs, 300dpi miniumum, CMYK
TEXT FILES
Supply all text in Microsoft Word documents
IMAGES
a e le u l e a
all in CMYK – 300dpi
P a
P G
BANNER
720px W x 120px H
PRINT ADVERTSING SIZES
Safe image area
7.5’ W x 10’ H
FULL PAGE
HALF PAGE (V)
8.5” W x 11” H + .25’ bleed
3.625” W x 10” H
THIRD PAGE (V)
One Third 2.35” W x 10” H
HALF PAGE (H)
7.5” W x 4.9” H
TWO THIRDS (V)
Two Thirds 5.05” W x 10” H
QUARTER PAGE
SIXTH PAGE
TWELTH PAGE
3.625” W x 4.9” H
2.35” W x 4.9” H
2.35” W x 2.35” H
VIII
By hot rodders, for hot rodders...
Contact
Information
ADVERTISING
ADVERTISING
Mel Laitinen
Ad Director
Tom Brunner
Ad Executive
P.O. Box 1345
Sahuarita, AZ 85629
(520) 822-7092
E-Mail: mel@roddingusa.com
1692 W. Corte De Cajamarca
Sahuarita, AZ 85629
(520) 428-6780
E-Mail: tom@roddingusa.com
EDITORIAL
DESIGN
Paul Martinez
Editor
Glenn O’Connor
Art Director
1505 W. St. Mary’s Road, #134
Tucson, AZ 85745
(520) 444-5603
E-Mail: paulm@roddingusa.com
E-Mail: glenn@hotlobster.uk.com
PUBLISHER
Paul Grace
Rodding USA Ltd
P.O. Box 573
Orewa, 0946, New Zealand
E-Mail: paulg@roddingusa.com
WEBSITE:
www.RoddingUSA.com