São Paulo - The Brazilian Coast

Transcription

São Paulo
Stay another day
São Paulo
Stay another day
Where to stay, eat and have fun, experiencing
the best the city has to offer
S
ão Paulo has things to see and do that you
won’t find anywhere else in the world. So
if you come to the city on business, make
a point of staying for at least one more day. Plan
out your extra time with one of our thematic itineraries: cultural, outdoor, hip, sophisticated, family-friendly, and cheap (but great.) Or, you can
also choose the neighborhood tours to find the
top attractions in Vila Olímpia, Ibirapuera, Avenida Paulista, Centro, Vila Madalena...
Ask your travel agent
Sights, shopping, culture, nightlife, outdoor
recreation, activities for children
cidadedesaopaulo.com
Credit for photographers: André Stéfano and Marcelo Ribeiro.
SÃO PAULO
IS INCREDIBLE:
THE CALORIES
YOU PUT ON IN ITS
12,500 RESTAURANTS,
YOU SHED BY
SHOPPING AT THE
CITY’S 240,000
STORES AND SHOPS.
SÃO PAULO, A CITY LIKE NO OTHER.
CITYOFSAOPAULO.COM
CALL YOUR TRAVEL AGENT.
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Credit for photographers: André Stéfano and Marcelo Ribeiro.
53:00 PM
São Paulo
at your service
São Paulo attracts eleven million visitors a year, more than
60% of whom come here on business. It’s easy to understand
why the city attracts so many people. It is the economic hub
of Latin America, has the 10th highest GDP in the world (according to Pricewaterhouse Coopers), and hosts the 12th most
international events (according to the ICCA). The biggest
Brazilian and multinational companies make their headquarters here. And the city also hosts 90,000 events a year – one
every six minutes – including 75% of the fairs, conferences
and conventions in Brazil.
But best of all, São Paulo is not just a business center.
Its higher calling is culture. Taking after places like New York
and London, the city is a major entertainment center, providing added incentive for businessmen and women to come here
from around the world.
São Paulo has all the facilities you’ll find in European
capitals: the best restaurants, hotels, cinemas, theaters, museums and shopping centers. But beyond that, the city has a
truly Brazilian style – gathering all elements of this country’s
rich culture in one place. So when you come to close a deal,
hold a meeting or attend an event, stay at least one extra day
and enjoy its universe of attractions. São Paulo is at your
service: make the most of it.
Gilberto Kassab
Mayor of São Paulo
Caio Luiz de Carvalho
President, SPTuris
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São Paulo Guide Stay another day 3
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Table of Contents
Chapters
21
Welcome
05 How to Use this Guide
06 Understanding São Paulo
Tailor-Made
Itineraries
14 Culture
18 Downtown
22 Outdoors
26 Fine Arts
30 Trendy
34 Inexpensive
38 Sophisticated
42 With the Family
46 A Perfect Saturday
50 A Perfect Sunday
53
Pizza at Braz
Mercado Municipal
Essential
Neighborhoods
56 Mapping out the Fun
58 Avenida Paulista, Jardins,
Consolação and Higienópolis
62 Centro, Liberdade, Luz
and Bela Vista
66 Ibirapuera, Moema, Vila Nova
Conceição and Vila Mariana
70 Vila Madalena, Pinheiros
and Butantan
74 Vila Olímpia, Itaim Bibi,
Brooklin and Morumbi
78 More Sights
Plan Your Stay
82 Calendar
4 São Paulo Guide Stay another day
COMO USAR_INGLES_FABIOFinal.indd 4
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using this guide
Plan your trip
Create your own agenda for an extra day in
São Paulo by choosing from our two formulas:
Tailor-Made Itineraries or Essential Neighborhoods
Maps
Thematic Day Trips
The Mapping out the Fun section
shows the regions covered by the Essential Neighborhoods chapter, all in
the expanded city center. Each area
has its own map that shows the main
thoroughfares and attractions.
These include ten suggested itineraries
– each a separate theme or area of interest – that cover one full day each, from
breakfast to the following dawn. They
include restaurant suggestions that follow recommendations and reviews done
by the top Brazilian guidebook Guia Quatro Rodas.
Services
Choose a Region
In this section you choose the places you
want to visit and head there at any hour
of the day. The attractions are divided up
by neighborhood, focusing especially on
areas that have a heavy concentration of
hotels and tourist attractions. The areas
are divided into sections: Sights, Lodging,
Food, Shopping and Nightlife.
COMO USAR_INGLES_FABIOFinal.indd 5
All establishments mentioned appear here with their address and
phone number (the area code for
São Paulo is 11). Websites are only
included when particularly useful.
Calling in advance to verify opening
and closing times, prices and events
is strongly recommended. In general, businesses are open from
Monday to Saturday, 9 a.m. to 6 p.m.;
stores in malls are usually open every
day, from 10 a.m. to 10 p.m.
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Understanding
São Paulo
Everything you need to know
to enjoy the city's attractions
Vale do Anhangabaú:
in the heart of the city
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© germano luders
A privileged metropolis
São Paulo is everything they say it is, and more. It’s
one of those cities that is so multi-faceted and can be defined in so
many ways that describing it definitively becomes almost impossible.
Imagine a place where you can find – co-existing in perfect harmony – internationally renowned restaurants alongside delicious
street food like mortadella sandwiches and the fried turnovers called
pastéis de feira. Where it is possible to have a great time touring by
helicopter or riding the subway. A city whose most popular attractions
include a museum dedicated to soccer and another focused solely
on the Portuguese langauge. That’s São Paulo, also known for the
quality of its medical services. Every year, the city – one of the world’s
centers of excellence in health care – receives thousands of visitors
seeking medical treatment. The city is responsible for 12,5% of the
national GDP and is Brazil’s most important financial center. A worldclass business center, it hosts an event every six minutes in spaces
with excellent facilities – like the Anhembi complex.
On its way to achieving such exalted status, the city faced many
highs and lows through its 456 years of history. Soon after it was
founded by Jesuits on January 25, 1554, it nearly vanished for lack
of residents. But that all changed with the growth of the coffee industry the Brazilian Southeast. To transport the beans, railways were
constructed, as was the Estação da Luz, the station from which the
sacks were sent to the port of Santos. Meanwhile, immigrants arriving on boats made the reverse trip to serve as a labor force in the
production chain. Many ended up settling in the city, contributing to
its industrialization and forming a population of a thousand and one
faces and accents. It is joked that the 11 million people who live in
São Paulo share a last name: “Work”. But they have another one as
well: “Privilege”. Those who call the city their home have the privilege
of living in the capital of culture, with 110 museums, 39 cultural
centers, 260 movie theaters and 152 stages for theatrical and other
shows at their disposal. And that’s without getting into the 12 500
bars, restaurants and nightclubs of the highest quality. It’s a privilege
that São Paulo residents are happy to share with tourists who visit
the city, be it for business or pleasure.
Statistics from São Paulo Turismo, the official tourism office for Sao Paulo
City (cidadedesaopaulo.com)
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UNDERSTANDING são paulo
Since 1983, São
Paulo’s Tourist
Information Offices
(TIC's) have served
as an important
resource for visitors
from around the
world. The offices
are staffed by
qualified personnel
with a deep
knowledge of the
city’s tourist attractions. Here is a list
of the TIOs to be
found throughout
the city*.
TIC PAULISTA
Av. Paulista,
inside Parque
Mário Covas.
TIC TIETÊ
Terminal
Rodoviário Tietê,
arrival area.
TIC PALÁCIO
Palácio das
Convenções
do Anhembi.
TIC AEROPORTO
Terminals 1 and 2,
arrivals area at
Guarulhos Airport.
Nine official city tours
To make your visit easier, check out the tours suggested by the
municipal government. Find the agencies offering packages related to these tours at spturis.com and cidadedesaopaulo.com.
Green São Paulo. A trip through the city’s major parks, including Ibirapuera, Morumbi, Aclimação, Carmo and Cantareira.
Glamorous São Paulo. Visit the city’s most fashionable stores
in shopping centers like Shopping Cidade Jardim and commerical areas like Rua Oscar Freire.
Romantic São Paulo. An itinerary of hotels and restaurants
perfect for those traveling as a couple.
Artistic São Paulo. Get to know Brazil’s richest art collections
in museums like the Masp and the Pinacoteca.
Faces of São Paulo. São Paulo is made up of more than 70
nationalities. The Memorial do Imigrante tells the story of the
peoples that built the city.
Religions of São Paulo. Temples of all faiths co-exist in
harmony in the city.
São Paulo WAY OF LIFE. To be “Paulistano” is to walk through
Ibirapuera park, stop by the mall, take in a film on Saturday and
eat pizza on Sunday.
Healthy São Paulo. Take advantage of the city's pas, alternative medicine centers and exercise options.
Family São Paulo. The city welcomes families to theme parks,
cultural centers and zoos.
* For more information about the TIOs,
go to www.cidade
desaopaulo.com
Parque Ibirapuera:
São Paulo’s main park
© jair magri
Find the
TIC's
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© jair magri
Cultural Schedule
To get up-to-date information on arts and entertainment events
in the city, pick up one of the city’s main newspapers on Fridays,
when they publish weekly guides. Arriving at newsstands on Saturday, Veja magazine also lists events in its Veja São Paulo supplement. Some other sites that might help: vejinha.com.br; guiasp.
com.br; guiadafolha.com.br; guiadasemana.com.br; spcvb.com.
br. Tickets for shows and events can be purchased at sites including ingresso.com; ingressofacil.com.br; ingressorapido.com.br;
ticketmaster.com.br; cinemark.com.br.
How to get there
Airports. São Paulo has two airports: Congonhas and
Guarulhos. Special air-conditioned buses run between the two
and also from the airports to various points around the city,
including the bus terminals. Information about the service is
available at airportbusservice.com.br. There is also a public bus
line that goes from the Tatuapé metro station to Guarulhos
airport. Most Brazilian airlines sell tickets online, but purchases require the Brazilian identification number known as
the CPF. Foreigners will have to make purchases at airline
ticket counters and offices.
AEROPORTO DE CONGONHAS Av. Washington Luís, unnumbered,
tel. 5090-9000.
AEROPORTO INTERNACIONAL DE SÃO PAULO (GUARULHOS)
Rod. Hélio Smidt, unnumbered, tel. 2245-2945.
Bus Stations. São Paulo has three: Tietê, Barra Funda e
Jabaquara. All are operated by Socicam, tel. 3866-1110 (socicam.
com.br).
TERMINAL RODOVIÁRIO GOVERNADOR CARVALHO PINTO
(TIETÊ). Located at the Tietê metro station, buses departing from
here serve 1 033 cities in Brazil, as well as Uruguay, Paraguay,
Argentina and Chile. Av. Cruzeiro do Sul, 1800.
TERMINAL RODOVIÁRIO BARRA FUNDA. Connects the metro,
suburban and long distance trains, city and interstate buses.
Serves 446 cities R. Mário de Andrade, 664.
TERMINAL RODOVIÁRIO JABAQUARA. At the Jabaquara metro
station, serves buses heading to ten cities on São Paulo’s southern coast. R. Jequitibás, unnumbered.
Useful
telephone
numbers
AREA CODE 11
ATENDE (FREE
TRANSPORTATION FOR
DISABLED
PASSENGERS)
0800-0155234
FIRE 193
POLICE 190
DEATUR
(TOURIST
POLICE)
3257-4475
DIRECTORY
ASSISTANCE 102
AMBULANCE
192
SÃO PAULO
CONVENTION
& VISITORS
BUREAU
3736-0600
SÃO PAULO
TURISMO
2226-0400
INTERNATIONAL
CALLS
Embratel:
00 + 21 + country code + area
code + number
Telefônica:
00 + 15 +
country code +
area code +
number
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UNDERSTANDING são paulo
Taxi
directory
Guarucoop
(at Guarulhos Airport): 2440-7070
Rádio Táxi Vermelho e Branco: 3146-4000
Táxi Comum
Aeroporto de
Congonhas:
5533-6631
Táxi Comum Rodoviária Tietê:
2221-3779
How to get around
By car and taxi With 6.6 million vehicles on the road, it’s not
easy to get around São Paulo. If you rent a car, pay attention to the
“rodízio” – or rotation – that applies in the expanded city center.
One alternative is to take a taxi. There are three kinds: comum
(common), especial (special) and rádio-taxis. The latter two are
usually more expensive, but you can request them by phone.
By bus 1,335 bus lines serve the city. Use the “Bilhete Único”, sold
at SPTrans booths (in subway stations), a card that saves you money. Information is available at sptrans.com.br or by phone at 156.
By train and metro. São Paulo has four metro lines. The blue,
green, red and lilac lines run every day from 4:40 a.m. until midnight,
and until 1 a.m. on Saturdays – except for the lilac line, which
runs only until midnight. Information at metro.sp.gov.br.
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Tourism by metro
Turismetrô organizes guided trips to tourist attractions in São
Paulo. The trips depart every Saturday and Sunday at 9 a.m. and
2 p.m. Arrive at the Sé station beforehand, or reserve in advance
by calling 2958-3714. Information: spturis.com/turismetro.
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Eyes on the map
Find your bearings and
save time by locating
the city’s main attractions
NORTH
WEST
NORTH
EAST
EAST 2
Higienópolis
Consolação
Vila
Madalena
DOWNTOWN
Luz
SOUTH
4 1 2 Centro
Pinheiros Jardins Liberdade EAST
Butantã
WEST
Itaim 3
Bibi
Morumbi
5 Moema
SOUTH
CENTRE
EAST 1
Bela Vista
Brooklin
Vila Nova
Conceição
Ibirapuera
Vila Olímpia
es
SOUTH
São Paulo covers 1.5 million square kilometers and is
divided into nine regions. Most of the attractions
and tourist highlights are in Centro or the following
zones: Centro-Sul (South Central), Oeste (West) and
Sul (South). In this guide you’ll find suggestions for
lodging, nightclubs, bars and shopping in the following
neighborhoods:
© MAPAS: MARTINI
1 Avenida Paulista, Jardins, Consolação and
Higienópolis The financial and cultural center of the city.
2 Centro, Liberdade, Luz and Bela Vista The
streets of these neighborhoods tell the history of São
Paulo, from architecture to immigration.
3 Ibirapuera, Moema and Vila Nova Conceição
Where you’ll find the city’s biggest park, as well as
various museums.
4 Vila Madalena, Pinheiros and Butantã Bars
and cool shops are what you’ll find in this hip area.
5 Vila Olímpia, Itaim Bibi, Brooklin and Morumbi
The main region for luxury hotels and sophisticated
nightlife.
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5.DIAS_INGLES_FABIOFinal.indd 12
© antonio gauderio
Monumento
às Bandeiras,
one of the
attractions of
Parque Ibirapuera
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Tailor-made
© antonio gauderio
days
São Paulo has sights and activities that you won’t find anywhere else in
the world. So if you come to the city on business, for a trade fair, conference
or convention, why not stretch out your trip by tacking on at least one
more day? You’ll see that, in just 24 hours, you can put together an
unforgettable experience in Brazil’s biggest city. It might be a day dedicated
to culture or to the fine arts, with stops at museums, theaters and shows.
Or maybe a trip through the city center, with its historic churches
and bargain-basement shopping. Nature-lovers can experience São Paulo’s
parks and make time for a meal amongst the trees. The hip crowd
will want to check out the city’s latest in fashion and gastronomy.
And there are even great itineraries for those who come with kids, or who
want to find a way to spend a perfect Saturday or Sunday in the city.
Over the following pages, you’ll discover which day best fits you.
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culture
A day of
© joão caldas
A trip through the cinemas, theaters
and museums of São Paulo reveals
the best of the Brazilian arts scene
Beauty and the
Beast: a hit in
Sao Paulo
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Visiting São Paulo is like diving into a sea of culture. Following the
examples of London and New York, São Paulo combines the best of
the modern world in its arts and entertainment offerings. Museums
exhibit everything from works by masters like Van Gogh to installations
by cutting edge contemporary artists. On the city’s stages, you’ll find
shows by Brazilian and international artists of all styles. Two hundred
and sixty cinemas show everything from Hollywood blockbusters to
obscure Iranian films. And that’s not including the dozens of festivals
and screenings that stir the city throughout the year.
s
© joão caldas
Before starting your day of culture,
have breakfast at Benjamin Abrahão
Mundo dos Pães (R. Maranhão, 220,
tel. 3258-1855). It’ll be tough to choose
between the endless variety of baked
goods, both sweet and savory, made
daily in this Higienópolis bakery. From
there, head to the Museu de Arte Brasileira (R. Alagoas, 903, tel. 3662-7200).
Located within the Fundação Armando
Álvares Penteado, or Faap for short, the
museum holds 2,500 works of Brazilian
and foreign artists, including Tarsila do
Amaral and Brecheret. On Tuesdays and
Fridays, there’s a street fair near the
Pacaembu stadium, which is close to
Faap. Don’t miss the pastel (fried turnover) from the stand owned by Maria,
elected best of the city in a contest put
on by City Hall in 2009. From there, just
get to the Museu do Futebol, located
inside the stadium (Pça. Charles Miller,
unnumbered, tel. 3663-3848). The museum uses audiovisual and interactive
exhibits to recount the history of Bracidadedesaopaulo.com
© fernando moares
Morning
Benjamin Abrahão Mundo dos Pães:
an endless variety of baked goods,
both sweet and savory
zilian soccer. A good example: screens
that face each other, showing the songs
and choreographed moves of fans and
thus reproducing the passion-filled battles that happen when rivals take each
other on. Afterwards, head to Jardins
for an unforgettable lunch at D.O.M.
12/14/09 1:29:30 PM
© mário rodrigues
a day of culture
Museu do Futebol: audiovisual exhibits that recount the history of Brazilian soccer
(R. Barão de Capanema, 549, tel. 30880761). The creations of ballyhooed chef
Alex Atala, who uses Brazilian ingredients with contemporary cooking techniques, has landed D.O.M. the honor of
being the only Brazilian eatery among
the 50 best restaurants of the world,
according to Restaurant Magazine.
Afternoon
You can’t leave Avenida Paulista out of a
day of art. Its 2.8 pedestrian-friendly
kilometers have countless cultural op-
tions. To start with, make a stop at the
Conjunto Nacional (Av. Paulista, 2 073),
the building where you’ll find the gallery
space called Caixa Cultural (tel. 33214400), and the gigantic Livraria Cultura
(tel. 3170-4033), a bookstore carrying
almost three million titles. Just a few
blocks away is the Museu de Arte de São
Paulo – Masp (Av. Paulista, 1578, tel.
3251-5644), the building-on-stilts designed by Lina Bo Bardi. Its absent first
story is the biggest free span in Latin
America. It holds works by Vincent van
12/14/09 1:30:29 PM
Evening
D.O.M. restaurant: delicious creations
of ballyhooed chef Alex Atala
© jair magri
Anyone who appreciates the dramatic
arts and understands a bit of Portuguese
can find a good play at either the Ruth
Escobar theater (R. dos Ingleses, 209,
tel. 3289-2358) or the Abril theater (Av.
Brigadeiro Luís Antônio, 411, tel.
2846-6060). If you prefer, look up what’s
on tap at the Reserva Cultural cinema
(Av. Paulista, 900, tel. 3287-3529). A
good choice for dinner is Japanese food,
one of São Paulo’s passions. One of the
best spots is Jun Sakamoto (R. Lisboa,
55, tel. 3088-6019), where the chef of
the same name prepares original sushis
and sashimis. Before you go back to the
hotel, check what’s going on at Studio
SP (R. Augusta, 591, tel. 3129-7040).
The nightclub virtually always has shows
by excellent Brazilian or foreign artists,
not to mention good DJs.
© fernando moraes
© mário rodrigues
Gogh, Cândido Portinari and Pierre-Auguste Renoir, among others: set aside at
least two hours for your visit. If there’s
still time, check out the good exhibitions
put together by Itaú Cultural (Av. Paulista, 149, tel. 2168-1777) or admire the
architecture of the Casa das Rosas (Av.
Paulista, 37, tel. 3258-6986), housed in
one of the few mansions still remaining
from the era of the coffee barons.
Livraria
Cultura:
a large
bookstore
filled with
CDs, DVDs,
books and
magazines
12/14/09 1:30:51 PM
A day
downtown
Learn about
the metropolis’s
past by walking
through the
streets and
avenues
of Centro
© antonio milena
Mercado Municipal:
stained-glass
windows and
famous dishes
12/14/09 1:31:23 PM
Millions of people pass through downtown São Paulo every day. The
region has recently gone through a intense revitalization process, which
includes projects like Turismo no Centro, encouraging and facilitating
trips for tourists looking for history, culture, and shopping deals. Lost
on a sidestreet or not sure how to get to a historic church? Look for
one of the Zeladores do Centro (“Downtown Caretakers”), uniformed
agents trained to assist locals and tourists. It’s possible to see much of
the region on foot – but it’s also worth using the Bilhete Único, a
ticket that allows access to both the subway and the bus system.
© antonio milena
You can’t leave São Paulo without visiting at least one of its delicious bakeries.
Santa Tereza (Pça. João Mendes, 150,
tel. 3101-5667), around since 1872, is
the oldest in the city and is right near
the Sé metro station. If you want to start
the day like a typical local ask for toasted bread with butter (“pão na chapa”)
and a small cup of coffee – or a “pingado”, the term for coffee with a little
milk. You’ll be ready to visit the city’s
ground zero, located across from the
Catedral Metropolitana da Sé (Pça. da
Sé, unnumbered, tel. 3107-6832). Inside
the church, you’ll admire the Byzantinestyle mosaics. The guided tour allows
access to the crypt housing the mortal
remains of historic figures like the
Jesuit priest Bartolomeu de Gusmão and
the indigenous chieftain Tibiriçá. By
crossing the Praça da Sé (Cathedral
Square) you’ll reach the Pateo do Colegio (Pça. Pátio do Colégio, 2, tel. 31056899), the spot where the Jesuits officially founded São Paulo in 1554. That’s
© mário rodrigues
Morning
Igreja da Boa Morte: the historic
building is open 24 hours
also where you’ll find the Museu Padre
Anchieta, a museum that houses a scale
model depicting the earliest days of the
city. Right nearby is the Igreja da Boa
Morte or “Church of Good Death” (R. do
Carmo, 202, tel. 3101-6889), the place
12/14/09 1:31:54 PM
a day downtown
where slaves received a blessing before
being hanged – thus explaining the
name. If you don’t have time to visit the
church in the morning, don’t fret: it’s
open 24 hours.
Afternoon
© alexandre battibugli
Before setting out to spend the afternoon
on the city’s shopping streets, stop for
lunch at Acrópoles (R. da Graça, 364, tel.
3223-4386). The Greek restaurant serves
delicacies like roast mutton and moussaka (made of potatoes, beef and eggplant) at reasonable prices. You’ll
welcome the savings, since you’ll find it
impossible to head through the Bom Retiro neighborhood without buying anything. Rua José Paulino is famous for its
agglomeration of clothing and accessory
stores with tempting prices. A fifteen
minute walk will take you to Rua Santa
Ifigênia, full of electronics stores. If you
like music, take a detour to the Praça da
Rua Santa Ifigênia: a street full
of electronics, games, video and
photo equipment
12/14/09 1:32:23 PM
República to visit the Galeria do Rock.
(Rua 24 de Maio, 62). Another option
is to head in the opposite direction, crossing the Viaduto Santa Ifigênia and
swinging through the Basílica de Nossa
Senhora da Assunção (Lgo. de São Bento, unnumbered, tel. 3328-8799). From
there, head down the hill toward Rua 25
de Março, the city’s traditional shopping
grounds, where you’ll find an infinite
choice of stores selling everything from
jewelry to party goods. The Mercado
Municipal (R. da Cantareira, 306) is right
nearby. Admire the stained-glass windows, which recount the history of the
coffee industry, and try some of the
dishes the market is known for, like the
pastel de bacalhau (fried codfish turnover) from the Hocca Bar, or the mortadella sandwich from the Bar do Mané.
Salve Jorge: a place
where great bar snacks
go nicely with the
well-pulled draft beer
© mario rodrigues
Evening
After so much pavement-pounding,
stop off for happy hour at Salve Jorge
(Pça. Antônio Prado, 33, loja 17, tel.
3107-0123), where great bar snacks go
nicely with the well-pulled draft beer.
To close out the night, check what’s on
stage at the Teatro Municipal (Pça.
Ramos de Azevedo, unnumbered, tel.
3397-0300): there are many free concerts during the week. An alternative is
to head for Bar Brahma (Av. São João,
677, tel. 3333-0855), home to the MPB
(Brazilian Popular Music) stars new and
old and located on the most famous
intersection in the city, the corner of
Ipiranga e São João – eternalized in
verses of Caetano Veloso’s famous ode
to the city, “Sampa”.
12/14/09 1:32:49 PM
outdoors
A day
© guilherme tossetto
eduardo barcellos
São Paulo’s reputation as
a concrete jungle?
Undeserved. With parks
like Ibirapuera and
Cantareira, there’s no lack
of green space in the city
Parque da Cantareira:
one of the largest
tropical forests in any
metropolitan area
12/14/09 1:34:31 PM
s
© eduardo barcellos
If you’ve never been to São Paulo, you might think that once you get
here you’ll encounter nothing but concrete in every direction. It’s true
that there’s no lack of big buildings, but to say that there is a
shortage of green is an exaggeration. There are more than sixty parks
scattered throughout the city, including enormous natural reserves
and preservation areas. To give you some idea, green space accounts
for 21% of the 1.5 million square kilometers in the metropolis. Furthermore, there are numerous bars and restaurants with outdoor
areas where you can have a snack or a meal close to Mother Nature.
MAM, at the Parque Ibirapuera: works of art surrounded by a garden of sculptures
© guilherme tossetto
Morning
Wear light, comfortable clothing, a cap,
and comfortable footwear for this outdoor day full of walking. Your first stop
is at Pé no Parque (R. Inhambu, 240,
tel. 5051-3376), which serves a healthy,
natural breakfast on weekends and
holidays. The restaurant is just 400 meters from Gate 3 of Parque Ibirapuera
(Av. Pedro Álvares Cabral, unnumbered),
one of the local Paulistanos’ most beloved recreational areas. Begin exploring
this 1.6 million square meter colossus
at Viveiro Manequinho Lopes, a nursery
where seedlings of trees and plants that
will some day beautify the city streets
are sprouted. After walking along the
running and biking trails or having a
picnic by the lake, head toward some of
the other attractions the park has to
12/14/09 1:35:35 PM
a day outdoors
offer. The obligatory stops include the
Museu de Arte Moderna – MAM and
the Museu Afro Brasil. Also check if
you’re visiting during exhibition season
at the Oca or the Bienal – which in
January and July is home to the runways
of São Paulo Fashion Week, the country’s top fashion event.
Afternoon
Museu
Afro Brasil:
recalling the
memories of
Brazil’s black
population
forest. In addition to trails and other attractions, there’s the Mirante da Pedra
Grande (or “Big Rock Lookout”), which
offers a beautiful view of the city. There’s
also the Horto Florestal (R. do Horto,
931, tel. 2231-8555), measuring 174
alqueires (421 hectares) criss-crossed by
trails where you might spot a toucan. You
can enjoy the late afternoon there, or go
to the Pico do Jaraguá, at 1,135 meters
the highest point within the city limits.
Access is at kilometer 18 on the Rodovia
Anhanguera highway. Or go to the Praça
do Pôr do Sol (“Sunset Square”), where
many families meet to take in the beautiful view of Vila Madalena in the city’s
Zona Oeste, or western zone.
© bia parreiras
As Véia: tucked in the hills at Serra da
Cantareira, it serves salads and hot dishes
Evening
Stick around Vila Madalena, one of the
city’s most bohemian neighborhoods,
12/14/09 1:38:23 PM
leo feltran
© divulgação
For lunch in an outdoor setting, head to
the Zona Norte – the city’s North Zone
– and the restaurant As Véia (Estrada de
Santa Inês, 3 000, tel. 4485-4195), tucked
into the hills at Serra da Cantareira. Set
up in the depths of a former demolition
depot, it serves a wide-ranging buffet of
salads and hot dishes. Want to walk
through the woods? The nearby Parque
da Cantareira (R. do Horto, 1 799, tel.
2203-0115) is home to a large tropical
© divulgação
© leo feltran
© bia parreiras
for a stop at Pé de Manga (R. Arapiraca, 152, tel. 3032-6068). The restaurant has a beautiful outdoor patio
where you can enjoy meals and sandwiches, or just a caipirinha. Another
idea is to head to Capim Santo (Al.
Min. Rocha Azevedo, 471, tel. 30688486) in Jardins, where you’ll be served
traditional Brazilian dishes in a pleasant outdoor space. The Jockey Club
(Av. Lineu de Paula Machado, 599, Gate
6, tel. 2161-8300) also has good outdoor restaurants, like Mercearia São
Roque, Cânter, or Charlô. And, if it’s
Monday, you can have fun taking in
the horse races while you eat.
Pé de Manga: the
restaurant has a
beautiful outdoor patio
12/14/09 1:38:41 PM
A day of
fine arts
Elegant architecture, museums full
of new twists, and wonderful exhibitions
will delight art lovers
© bia parreiras
Memorial da América Latina:
the complex houses works
from Brazilian and Latin
American artists
12/15/09 9:28:55 PM
São Paulo does not lack for architectural beauty. From the mansions of
Higienópolis to the Ponte Estaiada Octávio Frias de Oliveira in Brooklin,
not to mention the restored buildings of the Luz area, the city is full of
interesting structures. Birthplace of early 20th century modernism and
hotbed for artists, São Paulo is a city in constant movement, especially
when the subject is art. Every year brings new museums and galleries,
while new buildings mix with traditional architecture. Even train stations
like Luz are home to innovations, like the brand new Museu da Língua
Portuguesa, the Portuguese Language Museum.
s
© bia parreiras
To start the day, choose one of special
breakfast combos at the Café Pelé Arena (R. 15 de Novembro, 194, tel. 31019096), like the sandwich on a roll with
fruit, coffee and juice. While you’re eating, admire the photos of the King that
adorn the walls, and understand why soccer and art have everything to do with
each other. From there, head to the Estação da Luz train station, taking in the
beautiful buildings of Centro. Be sure to
cast a glance up to see the construction
details missed by too many passers-by .
The same building that houses the Estação da Luz is also home to the Museu
da Língua Portuguesa (Portuguese Language Museum, Pça. da Luz, unnumbered,
tel. 3326-0775), one of the most popular
attractions in the city. You can spend
hours learning about the history of the
language or playing in the Beco das Palavras, an interactive hall that allows
visitors to create words and get to know
their origins and meanings. Just across
© fernando moraes
Morning
Café Pelé: photos of Pelé, the king
of soccer, adorn the walls
the street is the Pinacoteca do Estado
art museum (Pça. da Luz, unnumbered,
tel. 3324-1000). The building designed by
the architect Ramos de Azevedo (who
was also responsible for the Mercado
Municipal and the Teatro Municipal) was
transformed into a museum with a
5,000-work collection – including 12
sculptures by French artist Auguste
12/14/09 1:39:47 PM
© marcelo de andrade
a day of fine arts
Pinacoteca: the museum has a nice restaurant with a view of the park
Rodin, installed in an atrium filled with
natural light. Have lunch right there in
the Café Pinacoteca, which offers a view
of the city’s oldest park, the Parque da
Luz. Choose among the dishes named
after famous artists.
Afternoon
Near the Pinacoteca is the Museu de
Arte Sacra (Av. Tiradentes, 676, tel.
3326-1373), where you’ll find more
than one thousand works on display –
among them, the second-biggest collection of candelabrums in the world.
On the way out, stop by the Vila dos
Ingleses (R. Mauá), an area protected by
its landmark status: the English-style
houses that housed the laborers who built
the train stations have been left intact.
Another option is to take the metro at
Estação Tiradentes and head to Barra
Funda and the Memorial da América
Latina (Av. Auro Soares de Moura Andrade, 644, tel. 3823-4600). Designed by
Oscar Niemeyer, the complex houses one
of São Paulo’s icons: the hand statue,
from which flows a trickle of blood in the
shape of Latin America. Check their
calendar to see if there are concerts or
exhibitions scheduled.
12/14/09 1:40:25 PM
© bia parreiras
Evening
Museu da Língua Portuguesa: one of the
most visited attractions in town
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If it’s a concert night at the Sala São
Paulo (Pça. Júlio Prestes, unnumbered,
3223-3966), don’t miss out: it’s time
to head back downtown. Housed in
the Estação Júlio Prestes, the hall has
become the most important temple of
erudite music in the city for both its
beauty and its impeccable acoustics.
For those who want to dine in the
company of artwork, the choice is
clear: the Vecchio Torino restaurant
(R. Tavares Cabral, 119, tel. 3816-0592).
As you’re tasting the boneless partridge with truffle risotto, you’re also
appreciating original works from Alfredo Volpi and Lasar Segall, as well
as a perfect replica of a Gustav Klint.
If you still have the strength to take
in one more dose of art, the Casa de
Francisca (R. José Maria Lisboa, 190,
tel. 3052-0547) puts on popular music
shows on an intimate stage.
© divulgação
Teatro Municipal: a
beautiful building
located downtown
12/14/09 1:40:43 PM
A
trendyday
© flávio veloso
In neighborhoods like
Vila Madalena and
Jardins, you’ll come into
contact with the latest in
fashion, entertainment
and pop culture
Instituto Tomie Otake:
an original building
of interesting shapes
12/14/09 1:41:33 PM
Like the great cities it takes after, such as New York, London and
Paris, São Paulo is synonymous with innovation, trendiness and
style. Whether it’s in fashion, food or culture, this city sets the
course for new movements and conventions in Brazil. Neighborhoods like Vila Madalena, Jardins and the revitalized area around Rua
Augusta are poles of innovation that attract Brazilian and foreign
tourists. This next tour features stores, restaurants, bars and
nightclubs that will make you feel like you’re at the center of the
world and completely in tune with the latest trends.
© flávio veloso
For breakfast with a Parisian touch, go to
the Pain de France bakery (R. Cônego
Eugênio Leite, 1156, tel. 3812-2649), famed for its delicious chocolate éclairs
and almond croissants. From there, head
down to Vila Madalena and leisurely
stroll through streets like Harmonia, Aspicuelta, Fidalga and Wisard. You’ll
come across dozens of fashionable stores,
young artists’ ateliers, showrooms displaying the work of independent fashion
designers, and much more. It’ll be tough
to escape without a few shopping bags
in hand. Afterwards, head for the Instituto Tomie Ohtake (Av. Brig. Faria Lima,
201, tel. 2245-1900), a truly original
building of interesting shapes and pink
and black windows. In addition to checking out the excellent exhibitions that
are on display, you can take advantage
of the institute’s pleasant restaurant.
Afternoon
If you’d prefer a change of setting,
another good choice for lunch is the
© ricardo benicchio
Morning
Ritz: a New York-style diner
Ritz (Al. Franca, 1088, 3062-5830), in
Jardins. The diner attracts a hip crowd
that stops by for a sandwich or one of
the daily specials posted on a chalkboard on the wall. Also in Jardins is
12/14/09 1:41:59 PM
a trendy day
Evening
After the film gets out, a good choice
for dinner is the much-hyped Spot (Al.
Ministro Rocha Azevedo, 72, tel.
3284-6131), known for its famous
clientele, its glass walls, its sophisticated dishes and its New York-style atmosphere. Another alternative is Skye
(Av. Brig. Luís Antônio, 4700, tel. 3055-
© fernando moraes
the Galeria Ouro Fino (R. Augusta, 2690,
tel. 3082-7860), an obligatory stop for
anyone who wants to get up to speed on
what’s new – and what’s alternative – in
fashion and electronic music. The gallery
has 110 stores – from good second-hand
shops to cutting-edge names in Brazilian
fashion. When you leave, don’t miss your
chance to stop at Pão de Queijo (R. Haddock Lobo, 1408, tel. 3088-3087), where every 15 minutes, a fresh batch of
piping-hot Brazilian cheesebread comes
out of the oven. It's your chance to relax
a little and enjoy a Brazilian delicacy.
Before the afternoon ends, check what’s
playing at the area’s main cinemas. Whether it’s CineSesc (R. Augusta, 2075, tel.
3087-0500), HSBC Belas Artes (R. da
Consolação, 2423, tel. 3258-4092) or
Reserva Cultural (Av. Paulista, 900, tel.
3287-3529), it’s easy to find films outside the mainstream, including prizewinning titles from international film
festivals, most of them with subtitles.
© fernando moraes
Pão de Queijo, on Rua Haddock
Lobo: Brazilian cheesebread
© mario rodrigues
Spot:
the
restaurant
is known
for its
famous
dishes and
glass walls
12/14/09 1:42:33 PM
© fernando moraes
© mario rodrigues
© fernando moraes
Skye Bar: good drinks
and one of the
best views of
Parque Ibirapuera
4702), the penthouse bar of the hot
hotel Unique, which has a privileged
view of Parque Ibirapuera. If what you
have in mind is to finish off the evening
dancing to the sound of the latest trends in rock or pop, head to Barra Funda,
and the new Alley Club (R. Barra Funcidadedesaopaulo.com
da, 1066, tel. 3666-0611) and CB (R.
Brigadeiro Galvão, 871, tel. 3666-8971),
which live up to the standards of the
international club circuit. Nearby, in
Água Branca, is another hot nightspot,
the Neu Club (R. Dona Germaine Burchard, 421).
12/14/09 1:42:46 PM
An
inexpensive
day
Centro Cultural
Banco do Brasil:
great free
exhibitions
12/14/09 1:45:03 PM
© daniela toviansky
São Paulo also
welcomes those
who would
rather not spend
a lot. Free shows
and bargain
shopping can
make tourists
very happy
e
© bia parreiras
Anyone who thinks they need to spend a lot of money to have fun in
São Paulo is mistaken. Cultural centers, workshops and theaters throughout the city often present exhibitions, plays and shows for free or for
very reasonable prices. There’s no lack of bakeries and snack bars selling
good, cheap food. And that’s before you get to Rua 25 de Março, famous
for its great finds at modest prices. Furthermore, it’s not necessary to
take taxis or rent a car: the metro gets you to many attractions in Centro and along Avenida Paulista. Remember to pick up your “Bilhete
Único” as well, so you can get around the city easily by bus.
Café do Pateo: homemade cakes, colonial tables and a European-style garden
© daniela toviansky
Morning
Start off your tour at the Pateo do Colégio (Pça. Pátio do Colégio, 2, tel.
3105-6899), the building where the
Jesuits founded São Paulo. Today, it
houses the charming Café do Pateo.
With a European-style garden, colonial
tables and chairs and a rammed earth
wall (remniscient of the original buildcidadedesaopaulo.com
ing), the café serves homemade cakes
and snacks at good prices. Afterwards,
head to the Catedral da Sé (Pça. da Sé,
unnumbered, tel. 3107-6832) and check
out the Italian organ with over ten thousand pipes inside. A few meters away,
there’s the Centro Cultural Banco do
Brasil (R. Álvares Penteado, 112, tel.
3113-3651), which usually has great, free
12/14/09 1:45:49 PM
an INEXPENSIVE day
Rua 25 de Março: a street full of bargains where you can pick up some souvenirs
Afternoon
When hunger pains hit, take the metro
from Estação São Bento to Estação Paraíso. Just a few blocks from there you’ll find
the Middle Eastern restaurant Tenda do
Nilo (R. Cel. Oscar Porto, 638, tel.
3885-0460). The vegetable esfiha made
by sisters Olinda and Xmune is among the
best in the city. Using your Bilhete Único,
you can grab a bus and in just a few minutes arrive at the Museu Lasar Segall (R.
Berta, 111, tel. 5574-7322), where at one
point the Lithuanian (and naturalized
Brazilian) painter lived. It contains 3,000
works by the artist, who was one of those
responsible for bringing modern art to
12/14/09 1:46:19 PM
divulgação
exhibitions. Beyond that, the interior of
the building is a good photo opportunity.
Another building connected to the city’s
financial past is the Edifício Altino
Arantes (R. João Brícola, 24, tel.
3249-7466). Better known as the Banespa building, it was the home to the defunct bank and is one of the city’s postcard images. On weekdays, there’s no
charge to climb to the top of the tower
and admire a really beautiful view of São
Paulo. Before leaving Centro, head through
Rua 25 de março, a street full of bargain
stores. It’s the ideal place to pick up some
souvenirs for family and friends without
feeling a financial pinch.
After the sun goes down, it becomes
even easier to take advantage of the
city’s cheapest cultural offerings. Both
the Centro Cultural São Paulo (R. Vergueiro, 1000, tel. 3397-4002) and the
Teatro do Sesi (Av. Paulista, 1313, tels.
3146-7405 e 3146-7406) have a varied
lineup, with theater and concerts priced
for the masses. Another recommendation
is to check out what is going on at the
various Sesc units (www.sescsp.org.br),
which also put on shows and exhibitions
that are free or reasonably priced. The
most frequented are the ones at Paulista (Av. Paulista, 119, tel. 3179-3700),
Vila Mariana (R. Pelotas, 141, tel. 50803000) and Pompeia (R. Clélia, 93, tel.
3871-7700). To close out the night,
choose among the varied, always reasonably-priced Italian cantinas in the city.
At the Innominato Osteria (R. Joinville,
56, tel. 5571-9839), the dishes always
serve two. They have creative pasta
dishes like mezzaluna di bufala with paprika and mushroom sauce.
Tenda do Nilo: the Middle Eastern
restaurant has traditional and
inexpensive dishes like fatte
© mario rodrigues
Evening
© divulgação
Brazil. On the way out, admire some of
the modernist houses landmarked by the
government. If you want to get a quick
snack, it’s just a ten minute walk to
Rancho da Empada (R. Sena Madureira,
557, tel. 5579-5330) and choose among
two dozen versions of the namesake savory pastries.
Museu
Lasar
Segall:
more than
3,000
works
from the
artist
12/14/09 1:46:37 PM
A
sophisticated
day
© gustavo lourenção
Today, São Paulo is the
center of luxury
consumption in Brazil, with
shops from international
designer labels and outposts
of famed nightclubs
Baretto: for an
intimate nightcap
accompanied by
the sounds of jazz
12/14/09 1:47:04 PM
d
Being a city of luxury is yet another role played by versatile São
Paulo. It’s an obligatory stop for high society visiting from other parts
of Brazil to shop for international designer labels in the area around
Nações Unidas and Brigadeiro Faria Lima Avenues, and also in Jardins.
This sophisticated itinerary is ideal for anyone with a credit card with
no preset limit. It includes a flight with panoramic city views, lots of
shopping and meals in the most elegant restaurants of the city. All
this, and then partying away the night in clubs consecrated in Ibiza
and New York and packed every day of the week.
s
© leo feltran
Daslu: 20,000
square meters
of pure luxury
and products
from various
famous brands
© gustavo lourenção
Morning
No better way to start your day in
style than breakfast at a five-star hotel. At Sol & Sombra, a restaurant at
the Hilton Morumbi (Av. das Nações
Unidas, 12901, tel. 2845-0000), you
can choose among more than 400
items, including low-fat, high-energy,
high-fiber and gourmet options. The
hotel is close to one of the newest
temples of luxury consumption, Shopping Cidade Jardim (Av. Magalhães
de Castro, 12000, tel. 3552-1000).
Opened in 2008, the mall features
designer labels like Hermès and Giorgio Armani. On the other side of Marginal Pinheiros is Daslu (Av. Roque
Petroni Jr., 1089, tel. 4003-4132), with
its 20,000 square meters of pure
luxury and products from brands like
12/14/09 1:47:25 PM
a Sophisticated day
Prada and Valentino. Another elegant
mall is the Shopping Vila Olímpia
(Rua Olimpíadas, 360, tel. 3047-6001),
featuring brands like L’Occitane and H.
Stern. Right nearby, the Itaim Bibi
neighborhood is densely settled with
some of most celebrated restaurants
in the city. One example is La Mar
(R. Tabapuã, 1410, tel. 3073-1213),
under the command of the Peruvian
chef Gastón Acurio, specializing
in ceviche – pieces of raw fish marinated in lime.
Afternoon
If the sun is out, you can begin your
afternoon with an air tour. At Aero-
porto de Congonhas (Av. Washington
Luís, unnumbered, tel. 5090-9000),
you can schedule a helicopter trip; at
the Aeroclube de São Paulo (Av.
Olavo Fontoura, 650, Campo de Marte,
tel. 2221-9100), tours are in twinengined planes. Alternatively, head
directly from lunch to Shopping Iguatemi (Av. Brig. Faria Lima, 2232, tel.
3816-6116), the city’s oldest shopping
mall – and one of the most visited. It’s
also worth walking the sidewalks of
Oscar Freire Street, where you’ll feel
like you’re on Fifth Avenue with the
dozens of coveted designer labels. The
area also has some of the most elegant
cafes in the city, among them Santo
© evelson de freitas
Santo Grão: serving
coffee from various
parts of the world
12/14/09 1:47:53 PM
© mario rodrigues
intimate nightcap accompanied by the
sounds of jazz, just switch rooms and
go to Baretto. If you’re itching to
dance the night away, one of the most
popular addresses is the Brazilian outpost of the New York club Pink Elephant (R. Gumercindo Saraiva, 289,
tel. 2769-2003), always packed with
the rich and famous. If you can’t get
in there, head to Pacha (R. Mergenthaler, 829, 2189-3700), which
features some of the best electronic
music DJs in the world.
Spa Elements: relax with hydration
treatments and aromatic bath oils
Grão (R. Oscar Freire, 413, tel.
3082-9969), serving coffee from various parts of the world prepared by the
best baristas in town. Before heading
out for the evening, there’s nothing
like re-energizing in elegance. At Spa
Elements, located in the hotel Tivoli
Mofarrej (Al. Santos, tel. 3146-5900),
relax mind and body with hydration
treatments, massagens and aromatic
bath oils.
Some may prefer to spend their entire
evening in just one spot. If that’s the
case, head to the hotel Fasano (R.
Vitório Fasano, 88, tel. 3896-4000).
Start in the restaurant of the same
name, which specializes in Italian cuisine and was considered the best of
the city by Guia Brasil 2010. For an
© mario rodrigues
© evelson de freitas
Evening
Pink Elephant: the
Brazilian outpost of
the New York club
12/14/09 1:48:12 PM
A day with
the family
Zoológico de
São Paulo: for
children who
love animals
12/14/09 1:48:34 PM
© renato ferreira
Anyone
traveling with
children will
find fun and
interactive
activities
for them
It’s worth bringing the kids when you come to São Paulo: they’ll discover fun, educational and interactive activities throughout the city.
Amusement parks full of radical rides, interactive museums capable of
stimulating all the senses, direct contact with animals at the Zoológico or at the Instituto Butantan: it won’t be difficult to find things
to do with the little ones. And the best part of it all is that the kids
will have fun while they’re also getting lessons in biology, geography,
physics and history. After this day with the family, your children will
never let you take another business trip alone.
y
© renato ferreira
Keeping up with the kids for an entire
day is going to require energy. To prepare yourself for the marathon, have a
hearty breakfast at Galeria dos Pães
(R. Estados Unidos, 1645, tel. 30645900). On the second floor, a combination bakery and market, there’s a buffet-style breakfast with fresh breads,
cold cuts and juice. From there, head to
the Instituto Butantan (Av. Vital Brasil, 1500, tel. 3726-7222), where children can learn everything about snakes,
scorpions and spiders. At the Museu
Biológico, there are 85,000 poisonous
animals. The Museu de Microbiologia
will show the little ones things which
cannot be seen by the naked eye, while
the Museu Histórico tells the history
of the institute, responsible for the production of 80% of the serums and vaccines used in Brazil.
Afternoon
If your children liked the first field trip of
the day, they’ll love the Chácara Santa
© divulgação
Morning
Galeria dos Pães: a buffet-style breakfast
with fresh breads, fruits and juice
12/14/09 1:48:54 PM
© divulgaçnao
a day with the family
Cecília (R. Ferreira de Araújo, 601, tel.
3034-6251). The restaurant has more
than 600 square meters of trails through
the trees that surround a lake full of fish
and turtles – all this in the heart of the
Pinheiros neighborhood. After lunch,
the next step will depend on the gang’s
preferences. For those in search of an
adrenaline rush, the next stop is Playcenter (R. José Gomes Falcão, 20, tel.
2244-7529), on Marginal Tietê. The traditional park has dozens of attractions,
including roller coasters and vertical
drops. If the kids prefer a calmer activity,
Instituto Butantan:
snakes, scorpions
and spiders
Catavento Cultural: biological topics
and journeys through history
12/14/09 1:49:18 PM
ters. In the latter, you head through in
a car – your own or one you rent there
– to get a close-up look at the animals
that wander the grounds freely. Once a
month the Zoológico opens at night for
guided visits, so visitors can see the
nocturnal animals who tend to stay hidden during the day.
Evening
After such a full day, the kids will most
likely be worn out and sleepy. Before
sending everyone to bed, you might
make a stop at Applebee’s (Av. Roque
Petroni Jr., 1089, Shopping Morumbi,
ground floor, tel. 5181-1565). In this
American diner-restaurant combo,
tourists will feel at home. There are
lots of appetizer options, as well as
specially-created kids’ menus.
© divulgação
choose Catavento Cultural (Pq. D. Pedro
II, tel. 3315-0051). Opened in 2009 in
the Palácio das Indústrias, the interactive
museum combines space oddities, biological topics, physics principles and
journeys through geography and history,
all presented with originality. Another
pleasant outing is a visit to the Aquário
de São Paulo (Rua Huet Bacelar, 407,
tel. 2273-5500). With more than 200
species, it’s the biggest aquarium in
Brazil. And those who can’t get enough
of animals will love a visit to the Zoológico de São Paulo (Av. Miguel Estéfano, 4241, tel. 5073-0811) or the Zoo
Safári (Av. do Cursino, 6338, tel.
2336-2131). The former, opened in
1957, has a classical zoo format, with
more than 3,200 species spread out
amidst an area of 824 529 square me-
Chácara
Santa Cecília:
the restaurant
has trails
through the
trees that
surround
a lake full
of turtles
12/14/09 1:49:34 PM
A perfect
Saturday
Praça Benedito
Calixto: antiques fair
with vinyl records
and decorative itens
12/15/09 9:35:11 PM
© bia parreiras
For those who can spend
Saturday in the city, here’s a
suggestion: take advantage of
antiques fairs, take extended walks
and enjoy the city’s nightlife
y
Forget the rat race you’ve witnessed in the city streets from Monday through Friday. On weekends, the frenetic pace of São Paulo
cedes to a more relaxed atmosphere, and the day’s plans can be
enjoyed at a leisurely pace. Forget about waking up early: the idea
here is to take long walks, appreciate the wares at antiques fairs or
have a beer in one of the many neighborhood bars in the city.
After that, it’s just a matter of choosing a nightspot and dancing
until dawn. After a Saturday like that, you’d be hard-pressed to
head home with the image of a city that lives solely to work...
For a perfect Saturday, make like a local: wake up late and have a leisurely
breakfast – Pain et Chocolat (R.
Canário, 1301, tel. 5094-0550), in
Moema, is a good choice. The extensive buffet of breads, cold cuts, fruit
and sweets is an irresistible invitation
to have a long, lazy meal. To continue
with the commitment-free attitude,
head to Praça Benedito Calixto, in
Pinheiros, and get lost in its antiques
fair, which has the feel of a flea market. There are vinyl records, decorative
items and old objects for all tastes.
And that’s not including the stores
and stands nearby that sell fashionable clothing and accessories.
© bia parreiras
Afternoon
When you get hungry, there are
stands around the square that sell
everything from fried pastéis to bean
soup. If you’d prefer to sit down and
while away the time, head into the
Consulado Mineiro (Pça. Benedito
© mario rodrigues
Morning
Pain et Chocolat: the
extensive buffet of breads,
cold cuts, fruit and sweets
is an irresistible invitation
to have a long, lazy meal
Calixto, 74, 3064-3882) and try the
best of the cuisine from Minas Gerais
state. To accompany your rice balls
or fried cassava, order a cold beer or
one of the 80 kinds of cachaça on
the menu. If your plans are to keep
12/14/09 1:50:22 PM
© mario rodrigues
a perfect saturday
the drinking and conversation going,
you’re in the right place: nearby, Vila
Madalena has some of the best bars
in São Paulo. For beer lovers, Rua Aspicuelta has two perfect stops:
Anhanguera (R. Aspicuelta, 595, tel.
3031-2888) specializes in artisanal
brews made throughout Brazil. Fans
of European beer can cross the street
to Melograno (R. Aspicuelta, 436, tel.
3031-2921), the bar with the greatest
beer selection of the city. For a change
of pace, visit Livraria da Vila (R. Fradique Coutinho, 915, tel. 3814-5811),
where you can find lots of Brazilian
and imported books.
© bia parreiras
Sub Astor: the bar has a Prohibition-era
feel and a sophisticated atmosphere
Consulado Mineiro: the best of the
cuisine from Minas Gerais state and
80 kinds of cachaça on the menu
12/14/09 1:50:51 PM
Before spending the night in one of
the city’s dozens of nightclubs, stop
for a sandwich at PJ Clarke’s (R. Dr.
Mário Ferraz, 568, tel. 3078-2965),
home to the best hamburger in the
city according to Guia Brasil 2010.
Another option is the Pita-Kebab
Bar (R. Francisco Leitão, 282, tel.
3774-1790), a pleasant restaurant
specializing in Turkish grilled meats
rolled up in pita bread. After dinner,
go to the Bar Secreto (R. Álvaro
Anes, 97, no telephone), which became famous after Madonna visited
last year. If the hostess doesn’t let
you in, don’t panic: Sonique (R. Bela
Cintra, 461, tel. 2628-8707) has the
same sophisticated bar-nighclub
feeling. It’s in the area known as
Baixo Augusta, one of the hottest
areas of the city filled with bars and
nightclubs. São Paulo natives love to
wander around there hopping from
bar to bar. If your plans are to dance
until the sun comes up, Clash Club
(R. Barra Funda, 969, tel. 3661-1500)
is a good option: the club usually
brings in the hottest DJs. Those who
prefer elaborate cocktails and a more
sophisticated atmosphere should
visit Sub Astor (R. Delfina, 163, tel.
3815-1364). In the basement of Astor,
the bar has a Prohibition-era feel
remniscent of the speakeasies in Al
Capone’s Chicago.
Clash Club: the club
usually brings in the
hottest DJs of the
electronic scene
© divulgação
© mario rodrigues
Evening
12/14/09 1:51:12 PM
A perfect
Sunday
The day of rest
for the locals is
a good time to
try out a few
different stops,
including a
mass featuring
Gregorian chants
and a shopping
trip to Liberdade
© guilherme tosetto
Viaduto do Chá: on Sundays,
the streets of Centro are
empty and calm
12/15/09 9:19:54 PM
Basílica de Nossa
Senhora da Assunção:
ceremony performed
in Gregorian chants
© guilherme tosetto
Morning
You’ll need to wake up early to make it
to the 10 a.m. mass at Basílica de
Nossa Senhora da Assunção (Lgo. de
São Bento, unnumbered, tel. 33288799), next to the São Bento metro
station. But it’s worth the effort to hear
the ceremony performed in Gregorian
chants and to visit the church - part of
the Mosteiro de São Bento. On your
© jair magri
Empty streets, no lines, an overall feeling of calm: that is Sunday in
São Paulo, a perfect day for anyone visiting the city for the first time.
Start your tour with the mass performed with Gregorian chants at the
Basílica de Nossa Senhora da Assunção. Then, try some of the delicacies at the Mercado Municipal and go shopping at the Masp or in
Liberdade. Soccer fans will delight in the chance to attend a game in
the charming Pacaembu or Morumbi stadiums; there’s also the option
to choose among many theatrical performances. Just don’t forget to
end the week like the locals do: downing a delicious pizza.
way out, stop by the shop in the sacristy to buy breads and cakes baked by
the brothers themselves – delicious!
While you’re tasting their treats, walk
through the strees of Centro and take
advantage of the calm to experience
the privileged view of the Vale do Anhangabaú and the Teatro Municipal as
seen from the Viaduto do Chá. Walk
from there to the Mercado Municipal
12/14/09 1:53:27 PM
a perfect sunday
(R. da Cantareira, 306, tel. 3313-1326)
and delight in the wide variety of fruits,
cheeses and olives that are there for the
tasting. If you’re still hungry, stop in the
Hocca Bar for a codfish pastel, or in the
Bar do Mané for a traditional mortadella sandwich. Sitting at one of the
tables up there allows you an unrushed
opportunity to take in the beautiful
stained glass windows of the market.
Afternoon
Return to the São Bento station and get
back on the metro on your way to some
of the street fairs that only take place
on Sundays. Get off the train at TrianonMasp station and go to the open-air
space beneath the Masp (Av. Paulista,
1578, tel. 3251-5644), where there’s a
traditional antiques fair going on. An-
other option is to go to Liberdade station
for the delightful fair at the Praça da
Liberdade, in São Paulo’s Asian neighborhood, where you’ll find Japanese,
Chinese and Korean foods, ingredients
or craftwork. For a late lunch, head to
La Brasserie Erick Jacquin (R. Bahia,
683, 3826-5409), a famous French restaurant in Higienópolis that specializes
in foie gras. Not far from there is the
Estádio Pacaembu (Pça. Charles Miller,
unnumbered, tel. 3663-3848). Find out
beforehand if there’s a match, and if so,
it’s a great opportunity to make a trip to
the charming stadium. If a play of the
theatrical variety is more your thing,
look into the schedule at the Teatro
Abril (Av. Brig. Luís Antônio, 411, tel.
2846-6060) or the Renaissance (Al.
Santos, 2233, tel. 3069-2233).
12/14/09 1:53:54 PM
© fernando moraes
© madalena lelles
Masp: on
Sundays,
there's a
traditional
antiques fair
going on
© STEFAN ZANDER
La Brasserie Erick Jacquin: the famous
French restaurant has nice desserts
After soccer or the theater, embark on an
old São Paulo tradition: enjoying a thincrust pizza. The Bráz chain (R. Graúna,
125, tel. 5561-0905) has many locations
scattered around the city, but the original
in Moema is one of the most enjoyable
to try the round pies covered in Italian
tomatoes and other first-rate ingredients.
If your plans include finishing off the
evening in a relaxed atmosphere – i.e. at
a bar table – Filial (R. Fidalga, 254, tel.
3813-9226) in Vila Madalena is another
São Paulo tradition. That’s where artists
and others in the bohemian crowd finish
off the night with good conversation accompanied by well-pulled draft beer,
delicious appetizers and the unforgettable traditional black bean soup.
Filial: where
the bohemian
crowd finish
off the night
© fernando moraes
© madalena lelles
Evening
12/14/09 1:54:12 PM
O Velhão/As Véia: a charming, rustic
village with stores and a restaurantt
6.BAIRROS_INGLES_FABIOFinal.indd 54
© carlos bessa
n
12/14/09 2:00:24 PM
Essential
© carlos bessa
neighborhoods
If you’ve got just one day for fun, it might be a wise idea to limit your
exploration to a single part of São Paulo. The city has many fascinating
neighborhoods, each with its own unique characteristics. In the area around
Avenida Paulista, Jardins, Consolação and Higienópolis, there’s no lack of
cultural attractions, top-rate cinemas and starred restaurants. To learn a bit
more about the city’s history, take a trip through Centro, with its historic
buildings, interactive museums and famous shopping streets like 25 de
Março. Vast green spaces are the biggest attraction in the region around
Ibirapuera, Moema, Vila Mariana and Vila Nova Conceição, but you can
also have a meal in one of the area’s varied restaurants, which range from
Middle Eastern food to steakhouses. Vila Madalena, Pinheiros and Butantã
are known for shops from trendy fashion designers, jam-packed bars and
beautiful bookstores. Sophisticated nightlife is among the biggest attractions
in the region comprising Vila Olímpia, Itaim Bibi, Brooklin and Morumbi.
That’s where you’ll find two temples to luxury consumption: Daslu and the
Shopping Cidade Jardim mall. And finally, there are the attractions you’ll
find if you’re willing to travel beyond the city’s well-trodden central axis.
12/14/09 2:00:36 PM
ESSENTIAL NEIGHBORHOODS
Mapping
out the fun
70
Vila Madalena,
Pinheiros AND
Butantã
Hip stores, charming
bars, bookstores and
cafés give life to the
most bohemian part
of the city
AV. M
LAPA
Estádi
Pacaem
AV
.M
PERDIZES
AR
G.
PI
NH
EI
AV.
Instituto
Tomie
Ohtake
RO
Cidade
S
Universitária
S
UÇA
EBO
AV. R
BUTANTAN
ROD.
PINHEIROS
RES
AVA
SO T
O
P
A
R
IBIRAP
AV
.
I
. IB
DO AV
SB
AND
E
AR
O
BROOKLIN
AV. S
T
AN
AV J
.B
R
Auditór
Estádio
Morumbi
MORUMBI
Vila Olímpia,
Itaim Bibi, Brooklin
AND Morumbi
Nightclubs are the big
strength of the area,
though it also boasts
luxury malls and
high-end restaurants
MAS
VILA M ADALEN
AM
74
Avenida Paulista,
Jardins, Consolação
AND Higienópolis
On and around the city’s
most beloved and
important avenue,
business mixes with
culture, good food and
plenty of entertainment
ARN
ALD
O
O
58
DR.
12/15/09 9:33:23 PM
Co
Artsy neighborhoods, foodie neighborhoods, places where
nature takes center stage, and more: it is based on these
characteristics that Paulistanos – São Paulo natives –
pick their favorite areas and spread out across the city.
To make your choice easier, the following pages guide
you to spots in the most popular neighborhoods – the
ones highlighted in the map below – as well as to some
of the more interesting attractions off the beaten path
n
Campo de
Marte
AV. OLAVO FONTOURA
Anhembi
AV. M
ARG. TIE
TÊ
IZES
ARN
ALD
O
AV.
MASP
VILA M ADALENA
S
UÇA
HEIROS
Mercado
Municipal
AV
.P
ACHAD
O
62
Centro, Liberdade,
Luz AND Bela Vista
The recent
revitalization of the old
city center has
transformed the region
into a historical,
artistic and
architectural hub
DOWNTOWN
AU
L
IST
A
JARDINS
AV
.B
RA
SI
AM
TAR
ÂN
AL C
MOOCA
LIBERDADE
Museu do
Ipiranga
L
Auditório Ibirapuera
AV. DR. RIC
AR
DO
JAF
ET
IBIRAPUERA
A
ER
PU
RA
AV
I
.
. IB
DO AV
SB
AND
EIRA
NTE
S
IPIRANGA
AV
.D
SAÚDE
ROD
OOKLIN
. AN
ROD. DOS IMIG
Zoo
TA
RANTES
CHIE
Congonhas
Airport
66
OE
STA
DO
Ibirapuera, Moema,
Vila Mariana AND
Vila Nova Conceição
The region's main
highlight is a gigantic
park, but others include
the great museums,
bars and restaurants
© mapa martini
Catedral
da Sé
. DO ESTADO
AV
Estádio
Pacaembu
12/15/09 10:00:37 PM
Avenida Paulista,
Jardins, Consolação and Higienópolis
On and around the city’s most beloved and important
avenue, business and finance mix with culture, good
food and plenty of entertainment; executives in sharp
suits share the sidewalks with foreign and Brazilian
tourists – always in perfect harmony
MASP
Consolação
TRIANON
AV. PAULISTA
REB
AV.
CONJUNTO
NACIONAL
AL. LORENA
R. OSCAR FREIRE
12/14/09 2:03:52 PM
AV. NOVE DE JULHO
O
R. AUGUSTA
ALD
OUÇ
RN
R. A
D
.
AV
R. DA CONSOLAÇÃO
Clínicas
AS
Sumaré
Tria non-Ma
Weekdays, holidays, Saturdays, Sundays, it doesn’t matter: the crowds
walking down the sidewalks of Avenida Paulista are a microcosm of
what São Paulo is all about, a city that thrives on growth and offers
all the best ways to spend your hard-earned salary. The avenue’s
origins date to the end of the 19th century, when the coffee barons
established their mansions there. Today it’s a grab bag of corporate
workers, locals and tourists in search of nourishment for body and
soul – in museums, cinemas, nightclubs and restaurants.
is
R. PAMPLONA
AV. NOVE DE JULHO
FIESP
AV. BRIG. LUÍS
ANTÔNIO
Brigadeiro
Tria non-Masp
Paraíso
CASA DAS
ROSAS
CASA DAS ROSAS This
1930s mansion is home to
workshops and studios for
artists and musicians. –
Av. Paulista, 37,
tel. 3285-6986,
casadasrosas.sp.gov.br.
CENTRO CULTURAL FIESP
The cultural center always
has great exhibitions. Also
check out the calendar at
the Teatro Popular do Sesi.
– Av. Paulista, 1313, tel.
3146-740, sesisp.org.br/
centrocultural.
CONJUNTO NACIONAL
Opened in 1952, the building
contains a large bookstore
(Livraria Cultura, tel.
3170-4033), a cinema (Cine
Bombril, tel. 3285-3696,
(cinebombril.com.br) and a
gallery space (Caixa Cultural,
tel. 3321-4400, caixacultural.
com.br). – Av. Paulista, 2073.
ESPAÇO UNIBANCO DE
CINEMA This cinema attracts a hip crowd. –
© mapa martini
Sights
12/14/09 2:11:29 PM
R. Augusta, 1470/1475,
tel. 3288-6780,
unibancocinemas.com.br.
ITAÚ CULTURAL The calendar at Itaú bank’s cultural space includes thematic exhibitions, theater, music, dance and debates. – Av. Paulista, 149,
tel. 2168-1777,
itaucultural.org.br.
MUSEU DE ARTE DE SÃO
PAULO (MASP) The São
Paulo Museum of Art
features works by Van
Gogh and Renoir. On
Sundays, there is an antiques fair in the free
span – a wide open space
– under the museum
structure. – Av. Paulista,
1578, tel. 3251-5644,
masp.art.br.
MUSEU DE ARTE BRASILEIRA The collection of
this museum belonging to
Faap – a university – includes work by artists like
Tarsila do Amaral and
FASANO In addition to super-comfortable rooms,
the hotel is home to its
classic (and eponymous)
restaurant and the sophisticated Baretto bar. – R.
Vitório Fasano, 88, tel.
3896-4000, fasano.com.br.
INTERCONTINENTAL Its
excellent location, in
tandem with its efficient,
discreet service, makes
the hotel one of President Luiz Inácio Lula da
Silva’s favorites. – Al.
Santos, 1123, tel. 31792600, ihg.com.
RENAISSANCE The guest
rooms also serve as true
offices, with two telephone lines, a fax machine and high-speed internet. – Al. Santos,
2233, tel. 3069-2233,
marriottbrasil.com.
TIVOLI MOFARREJ Renovated with a modern flair,
the hotel is also home to
the Elements Spa. – Al.
Santos, 1437, tel. 31465900, tivolihotels.com.
Lodging
EMILIANO Guests enjoy
butler service, flat screen
TVs and a menu of pillows. – R. Oscar Freire,
384, tel. 3069-4369,
emiliano.com.br.
© salvador cordaro
Capim Santo: traditional
dishes from Bahia
Brecheret. – R. Alagoas,
903, tel. 3662-7200,
faap.br/museu.
MUSEU DO FUTEBOL
AND ESTÁDIO PACAEMBU In the museum
housed beneath the
stands at Pacaembu, the
history of Brazilian soccer – or futebol – is told
through audiovisual displays and interactive activities. – Pça. Charles
Miller, unnumbered, tel.
3663-3848, museudo
futebol.org.br.
RESERVA CULTURAL In
addition to four screens,
the cinema also presents
exhibitions by a diverse
group of artists. – Av. Paulista, 900, tel. 3287-3529,
reservacultural.com.br.
Food
BOA BISTRÔ Chef Tatiana
Szeles lends a Brazilian
touch to the restaurant’s
menu. One exemple is
bobó de camarão, a
shrimp dish served with
crunchy okra but without
12/14/09 2:12:17 PM
listano), 3064-3058.
Shopping
© marco pinto
GALERIA OURO FINO Its
four floors contain a
beauty salon, and stores
selling vintage items.
– R. Augusta, 2690, tel.
3082-7860.
RUA OSCAR FREIRE Flirt
with the display windows
of designer label shops
like Armani, Louis Vuitton
and Prada.
SHOPPING CENTER
Oscar Freire: window
shopping for designer labels IGUATEMI The oldest
shopping mall in the city
has always kept up with
specialty is foie gras. – R. the times. – Av. BrigadeiBahia, 683, 3826-5409.
ro Faria Lima, 2232, tel.
PÃO DE QUEIJO HADDOCK 3816-6116.
LOBO Delicious pães de
Nightlife
queijo (Brazilian cheeseCASA DE FRANCISCA This
bread) come out of the
oven every 15 minutes. – early 20th-century mansion was reborn as a spot
R. Haddock Lobo, 1408,
for good live music. – R.
tel. 3088-3087.
José Maria Lisboa, 190,
RITZ This restaurant is a
tel. 3052-0547, casade
favorite among the gay
francisca.art.br.
crowd. – Al. Franca,
SONIQUE This much1088, tel. 3062-5830.
hyped bar is always jamSPOT Popular among
packed. – R. Bela Cintra,
fashionistas and the famous, it’s the ideal place 461, tel. 2628-8707,
soniquebar.com.br.
to see and be seen. – Al.
Ministro Rocha Azevedo, VEGAS One of the most
famous nightclubs of the
72, tel. 3284-6131.
city, it has nights dedicatZ DELI The Polish owner
ed to rock, jazz, electronic
prepares Jewish recipes.
- Al. Gabriel Monteiro da music and funk. – R. Augusta, 765, tel. 3231-3700.
Silva, 1350 (Jd. Pau-
the traditional dendê oil.
It is available only on
Saturdays. - R. Pe. João
Manuel, 950 (Cerqueira
César), 3082-5709.
CAPIM SANTO The restaurant is modeled after a villa
in the south of Bahia state.
– Al. Ministro Rocha Azevedo, 471, tel. 3068-8486.
D.O.M. Under the command of the chef Alex
Atala, it is considered one
of the best restaurants in
the world. – R. Barão de
Capanema, 549, tel.
3088-0761.
GALERIA DOS PÃES
“The Bread Gallery” is a
combination of wine
cellar, delicatessen and
snack bar. – R. Estados Unidos, 1645, tel. 3064-5900.
LA BRASSERIE ERICK
JACQUIN The restaurant’s
12/14/09 2:12:35 PM
Centro,
Liberdade, Luz and Bela Vista
History, art and architecture are the attractions
in Centro, the city center, which has gone through
an intense revitalization process
that has made it even more
attractive for both tourists
and city residents
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Sights
BASÍLICA DE NOSSA
SENHORA DA ASSUNÇÃO
Gregorian chants at
Mass, Mon. through Fri. 7
a.m.; Sat., 6 a.m.; and
Sun., 10 a.m. The store
next to the sacristy sells
breads and cakes. – Lg.
de São Bento, unnumbered, tel. 3328-8799,
mosteiro.org.br.
CATEDRAL METROPOLITANA DA SÉ The guided
tour allows access to the
subterranean crypt.
– Pça. da Sé, unnumbered, tel. 3107-6832.
CENTRO CULTURAL BANCO DO BRASIL Built in
1901, the building houses
exhibition halls, a theater, a cinema and a café.
PARQUE
DA LUZ
R.
X
ESTAÇÃO JÚLIO
CA
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PRESTES
D
Q.
. D
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PINAC
DO ES
12/14/09 2:13:39 PM
A
Vergue
The revitalization of Centro has turned the region into an incredible
cultural hub, perfect for pedestrians. Adjacent neighborhoods are
also full of attractions. Originally the stronghold of Japanese immigrants, Liberdade is now home to Chinese and Korean communities
as well. Bela Vista has Italo-Brazilian cantinas and the Festa de
Nossa Senhora da Achiropita – a feast that on August weekends fills
the streets with gastronomic treats and tarantellas. In the same
spirit, June in Brás means the traditional Festa de São Vito.
PINACOTECA
DO ESTADO
QUE
UZ
TA
QUEIR
ÓS
RIO
AV. SE
N.
MA
Luz
MERCADO MUNICIPAL
CATAVENTO
CULTURAL
HO
S. Bento
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ARANTES
R.
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DR
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Liberdade
AV
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AV
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AV
AV. RADIAL LESTE
Vergueiro
NA
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Bresser
– R. Álvares Penteado,
112, tel. 3113-3651.
ALTINO ARANTES BUILDING The top of the old
headquarters of Banespa
boasts is a beautiful view
of the city. – R. João Brícola, 24, tel. 3249-7466.
FAIRS Stands selling
crafts and traditional
dishes cram the Praça da
Liberdade. On Praça Dom
Orione, in Bela Vista,
you’ll find vintage goods.
Both happen on Sundays.
FEIRA DA PRAÇA DA
REPÚBLICA The main attractions at this arts fair
are paintings and drawings. Many local artists
create their works on the
spot, and there are also
hand-made ornaments.
IGREJA NOSSA SENHORA
DA BOA MORTE This
church dates back to
1810 and was recently
restored. It was an obligatory stop for slaves
© mapa martini
ND
UA
TE
Í
Tiradentes
12/14/09 2:13:55 PM
condemned to be hanged.
Open 24 hours. – R. do
Carmo, 202, tel.
3101-6889.
LARGO SÃO FRANCISCO
On São Francisco Plaza
you’ll find the the Igreja
de São Francisco de Assis
with traces of Baroque
style, and the Igreja de
Chagas do Seraphico Pai
São Francisco.
MERCADO MUNICIPAL
PAULISTANO (São Paulo
Municipal Market) In the
bustling food court, the
Hocca Bar’s pastéis de
bacalhau (fried codfish
turnovers) are a standout, as is the mortadella
sandwich at the Bar do
Mané. – R. da Cantareira,
306, tel. 3313-1326, mer
cadomunicipal.com.br .
CATAVENTO CULTURAL
The beautiful Palácio das
Indústrias was transformed into this fantastic
interactive museum covering space oddities, biology, history and geography. – Pq. Dom Pedro II,
tel. 3315-0051, cata
ventocultural.org.br.
MUSEU DA LÍNGUA PORTUGUESA This museum
transforms language
learning into a playful
activity. – Pça. da Luz,
unnumbered, tel. 3326-
© heudes régis
0775, museulingua
portuguesa.org.br.
MUSEU DE ARTE SACRA
4,000 items recount the
history of Brazilian sacred art. – Av. Tiradentes,
676, tel. 3326-1373,
museuartesacra.org.br.
PATEO DO COLLEGIO The
site where the city was
founded is home to a
museum, church and restaurant. – Pça. Pátio do
Colégio, 2, tel. 31056899, pateocollegio.
com.br.
PINACOTECA DO ESTADO
In addition to its permanent collection of pieces
from names like Rodin
and Portinari, the museum
hosts rotating exhibitions. – Pça. da Luz, 2,
tel. 3324-1000, pina
coteca.org.br.
SALA SÃO PAULO This
modern concert hall inside Estação Júlio Prestes
is one of the best in the
world. – Pça. Júlio Pres
tes, s/n, tel. 3223-3966,
salasaopaulo.art.br.
THEATRO MUNICIPAL
Modeled after the Paris
Opera, this classic oldfashioned theater hosts
operas, dance performances and concerts.
– Pça. Ramos de Azevedo,
tel. 3397-0300.
12/14/09 2:14:29 PM
Pateo do Colégio: the city
was founded here
Lodging
LUZ PLAZA A good choice
in the city center. The
hotel is quite comfortable, according to Guia
Brasil 2010. – R. Prates,
145, 2627-3400, luzpla
za.com.br.
NOVOTEL JARAGUÁ Right
in the heart of the city, it
has 415 units. – R. Martins Fontes, 101, 28027000, accorhotels.com.br/
novotel.
Food
ACRÓPOLES Serves Greek
delicacies like moussaka
(a pastry with eggplant
and ground beef). – R. da
Graça, 364, tel. 32234386, Bom Retiro.
CAPUANO This is the
oldest São Paulo-style
cantina still in operation
in the city. – R. Conse
lheiro Carrão, 416, tel.
3288-1460.
FAMIGLIA MANCINI This
cantina has a marvelous
antipasto buffet and generously-portioned pasta
dishes. – R. Avanhandava, 81, tel. 3256-4320.
TERRAÇO ITÁLIA You can
count on the Italian
dishes served in this restaurant with a view atop
the Edifício Italia. – Av.
Ipiranga 344, 41o and
42o floors, tel. 21892929.
Shopping
GALERIA DO ROCK This
shopping gallery has the
city’s biggest concentration of stores selling CDs,
vinyl, videos and DVDs.
– R. 24 de Maio, 62.
RUA JOSÉ PAULINO The
street is full of shops
with clothing and accessories at low prices.
RUA SANTA IFIGÊNIA
Many shops on this
street sell computers and
stereo and video systems.
RUA SÃO CAETANO This
is where you’ll find bridal
dresses and accessories
at a discount.
RUA 25 DE MARÇO The
varied – and dirt cheap –
wares of this bustling
corridor attracts huge
crowds on weekends.
Doural (595, tel. 33132883) has everything
you need for the home,
Armarinhos Fernando
(662, tel. 2799-8000) has
toys and sewing items,
and Casa Real Flores
(954, tel. 3311-9367) has
silk flowers.
Nightlife
BAR BRAHMA Has an eclectic line-up of shows
that include old-school
Brazilian performers.
– Av. São João, 677, tel.
3333-0855, barbrahma
sp.com.
BAR LÉO This “botequim,”
or traditional neighborhood bar, serves wonderful chopp (Brazilian-style
draft beer). – R. Aurora,
100, tel. 3221-0247.
SALVE JORGE During
happy hour, the bar food
menu goes well with the
chopp. At lunch, order
the roast chicken. – Pça.
Antônio Prado, 33, loja
17, tel. 3107-0123.
12/14/09 2:14:40 PM
Ibirapuera,
Moema, Vila Mariana
and Vila Nova Conceição
The greenest part of the city has excellent museums,
charming bars and restaurants, good shopping and a
designer hotel so different that it has become one of
the city’s postcard images
Sights
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CENTRO CULTURAL SÃO
PAULO The cultural center
has a braille library, a comic book collection, art
exhibitions, and (on certain days) plays and musicals. – R. Vergueiro, 1000,
tel. 3397-4002, centrocultural.sp.gov.br.
MUSEU DE ARTE MODERNA (MAM) The Modern
Art Museum’s collection
includes about 4,000 contemporary Brazilian
works, from names like
Portinari, Di Cavalcanti,
Tarsila do Amaral and
Brecheret. –Parque Ibirapuera, Gate 3, tel.
5085-1300, mam.org.br.
MUSEU LASAR SEGALL
The museum has about
3,000 original works from
Lasar Segall (1891-1957),
including paintings both
on canvas and paper as
well as engravings, drawings and sculptures. – R. Berta, 111, tel. 5574-7322,
museusegall.org.br.
PARQUE IBIRAPUERA The
city’s biggest recreational
area measures 1.6 million
square meters and attracts
about 200,000 visitors on
weekends. There is an
800-person auditorium,
exhibition spaces like the
Oca and the Pavilhão da
Bienal (Biennial Pavilion)
and much more. The Museu AfroBrasil (Gate 10,
tel. 5579- 8542, museuafrobrasil.com.br) houses
5,000 works with African
themes. The Museu de
Arte Contemporânea, or
MAC (Gate 3. Pavilhão
Ciccillo Matarazzo, 3rd
floor, tel. 5573-5255,
mac.usp.br), runs courses,
12/14/09 2:16:12 PM
What makes this area stand out is its enormous green space known as
Ibirapuera, that serves as the lungs of the city. Professional and recreational
athletes use the 1.6 million square-meter park daily, exercising among works
by Oscar Niemeyer. The design of the modern Hotel Unique is an attention
grabber: it’s in the unusual shape of a watermelon. Nearby, the streets of
Moema tempt both nightlife-lovers and bargain-hunters.
o
São Joaquim
Vergueiro
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12/14/09 2:16:26 PM
Lodging
HOTEL UNIQUE The watermelon-shaped design
is from the architect Ruy
Ohtake. The rooms, with
decor by João Armentano, have automatic light
and sound controls and
soundproofed windows. –
Av. Brigadeiro Luís Antônio, 4700, tel. 3055-4700,
hotelunique.com.br.
MERCURE GRAND HOTEL
IBIRAPUERA The modern
apartments have two telephone lines and an
electronic safe. Two restaurants offer Italian cuisine and regional Brazilian dishes. – R. Joinville,
515, tel. 5088-4000,
accorhotels.com.br.
SOFITEL Some suites have
a bath and balcony with
a view of the Parque de
Ibirapuera. The hotel has
a traditional boulangerie
offering French delicacies. – R. Sena Madureira,
1355, bl. 1, tel. 32010800, sofitel.com.br.
Food
BRAZ In this pizzeria, the
pies come with a crunchy crust, sauce made
with Italian tomatoes
and the right amount of
toppings. – R. Graúna,
125, tel. 5561-0905.
© heudes régis
workshops, seminars and
conferences. The Pavilhão
Japonês (Japanese Pavilion) (Gate 8, tel. 50817296) shows traditional
Japanese products in a
replica of a classic Japanese garden. The 48,000
square meter Viveiro
Manequinho Lopes (Gate 7, tel. 3887-6761) is a
nursery used to produce
seedlings for plants used
along city streets and
avenues. O Planetário
Professor Aristóteles
Orsini (Gate 10, tel.
5575-5206) brings the
heavens closer in a dome
18 meters in diameter.
The Auditório Ibirapuera
(Gate 3, tel. 3629-1075,
auditorioibirapuera.com.
br) was chosen by Travel
& Leisure magazine as
one of the World’s Coolest
Buildings in 2009. Another cool thing to do in
the park is to check out
the colored light show at
the fountain in the lake,
every weekend between
8:30 and 9:30 p.m. - Av.
Pedro Álvares Cabral, unnumbered (Gates 3 and
10); Av. República do Líbano, 1158 (Gates 7A, 7
and 8 – pedestrians); Av.
IV Centenário, unnumbered (Gate 6 – pedestrians).
Bar Skye: an upbeat
atmosphere
FOGO DE CHÃO Meats of
all kinds and an expansive salad bar justify the
international reputation
of this churrascaria near
the Aeroporto de Congonhas. – Av. Moreira
Guimarães, 964, tel.
5056-1795.
INNOMINATO OSTERIA
The hearty dishes are
always sized for two
people. Try the polpettone na brasa ao gorgonzola com espaguete na
manteiga – Brazilian meatballs filled with gorgonzola and served with
buttered spaghetti.
– R. Joinville, 56, tel.
5571-9839.
PÉ NO PARQUE Bowls of
açaí, wheatgrass juice
and fresh sandwiches satisfy the hungry folks
12/14/09 2:17:02 PM
Shopping
can choose between gift
shops, interior design
stores and fashion
boutiques, many built
in Dutch style.
Nightlife
SKYE In the penthouse of
the Hotel Unique, the
restaurant-bar hybrid
has an upbeat atmosphere helped along by
DJs every night of the
week except Sunday,
starting at 9 p.m. – Av.
Brigadeiro Luís Antônio,
4 700, tel. 3055-4702.
VELOSO The bar serves
inventive caipirinhas to
accompany the creamy
coxinhas (Brazilian-style
chicken croquettes). Tables look out on a square
of cobblestones remniscent of a small town. –
R. Conceição Veloso, 56,
tel. 5572-0254.
Rancho da Empada: savory
pastries with many fillings
© mário rodrigues
that come through Ibirapuera Park. – R. Inhambu, 240, tel. 5051-3376.
RANCHO DA EMPADA
Among the fillings for
the light-crusted empadas (savory pastries) are
anchovies with sun-dried
tomatoes, salted codfish,
spinach, and shrimp.
There are also pies, coxinhas and soups. – R. Sena Madureira, 557, tel.
5579-5330.
TENDA DO NILO Here,
sisters Olinda and Xmune
put great care into their
Middle Eastern
dishes. The great value
for the price is one of the
restaurant’s highlights,
according to Guia Brasil
2010. – R. Coronel Oscar
Porto, 638, tel.
3885-0460.
SHOPPING IBIRAPUERA
The 30 year-old mall has
around 500 shops, including the Saraiva bookstore and famous Brazilian brands, like Bayard,
Cori, Animale and Accessorize. It is near Aeroporto de Congonhas.
– Av. Ibirapuera, 3103,
tel. 5095-2300.
SHOPPING METRÔ SANTA CRUZ With direct access to the Santa Cruz
metro station, this mall
has 132 stores such as
TNG, Tok & Stok, Arezzo
and Siciliano. When
you’re done shopping,
you can watch a movie
on one of the Cinemark
theater’s 11 screens. – R.
Domingos de Morais,
2564, tel. 3471-8000.
RUA NORMANDIA Thirty-six side-by-side stores
line this cobblestone
street in Moema. You
12/14/09 2:17:13 PM
Vila Madalena,
Pinheiros and Butantã
H
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Vila
Madalena
AV.
R.
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One of the liveliest parts of the city, Vila Madalena
has charming bars, funky stores and studios,
and streets chock-full of interesting
people day and night
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Sumaré
12/14/09 2:18:05 PM
AV
Artists and students were the first to discover Vila Madalena, back in the
1970s. At that time, its affordable rents and proximity to the University
of São Paulo made it perfect for them. From then on, small Portuguesestyle houses Portuguese-style houses gave way to dozens of bars and
nightclubs, transforming the Vila into one of the city’s most bohemian
neighborhoods and turning it into an obligatory stop for tourists. By day,
the slopes of the Vila and Pinheiros also hold plenty of interesting attractions: funky shops, artists’ studios, bookstores and cafés.
Sumaré
AV
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BECO DO BATMAN Since
the 1980s, graffiti artists
have been transforming
the streets of Vila Madalena into artistic spaces. The
most emblematic of
them all is Rua Gonçalo
Alonso, also known as
the Beco do Batman (or
“Batcave”). A walk through
there will make you feel
as if you’ve stumbled into
a comic book.
ÍMÃ FOTO GALERIA A
gallery with the best that
Brazilian photography
has to offer. – R. Fradique
Coutinho, 1239, tel.
3816-1290, imafoto
galeria.com.br.
INSTITUTO BUTANTAN
The institute is an important center for both vaccine production and the
study of poisonous animals. Children will be impressed by the snakes of
all sizes. – Av. Vital Brasil
© mapa martini
Sights
12/14/09 2:18:20 PM
Lodging
GEORGE V This building
designed by Ruy Ohtake
has 67 ample suites. – R.
Roquete Pinto, 9, tels.
3030-0700 and 0800-7734663, george-v.com.br.
GOLDEN TOWER The
business center is open
24 hours. – R. Dep. Lacerda Franco, 148, tel.
3094-2200, goldentower
hotel.com.br.
QUALITY FARIA LIMA This
hotel has four event
halls, a hotel, a sauna
and a solarium. – R. Diogo Moreira, 247, tels.
2197-7050 and
0800-555855, atlanticahotels.com.br.
CHÁCARA SANTA CECÍLIA
The wooded country setting – complete with a
stream – delights children. – R. Ferreira de
Araújo, 601, tel.
3034-6251.
CONSULADO MINEIRO
Try the rice balls before
tasting the delicious
dishes from Minas Gerais
state and one of the 80
different cachaças the
restaurant offers.
– Pça. Benedito Calixto,
74, 3064-3882.
DON CURRO One of the
best dishes is the paella,
with rice, saffron, calamari, shrimp, other
shellfish, and chicken.
– R. Alves Guimarães,
230, tel. 3062-4712.
JUN SAKAMOTO The
chef’s creativity is put to
the test when you order
the tasting menu, which
features precisely cut su-
© roberto setton
Food
shi and sashimi. – R. Lisboa, 55, tel. 3088-6019.
MANÍ Feijoada spheres
and celery root ice cream
are among the experiences on this avant-garde
menu. – R. Joaquim Antunes, 210, tel. 3085-4148.
VECCHIO TORINO Awarded
a star by Guia Brasil 2010,
Jun Sakamoto: put the
chef's creativity to the test
© máriio rodrigues
1500, tel. 3726-7222,
butantan.gov.br.
INSTITUTO TOMIE
OHTAKE Inside a building
designed by architect Ruy
Ohtake, the institute offers art, architecture and
design exhibits. – Av. Brigadeiro Faria Lima, 201,
tel. 2245-1900, institu
totomieohtake.org.br.
PRAÇA DO PÔR DO SOL
Families come to “Sunset
Square” to watch the
golden orb hide amongst
the buildings. – Pça. Coronel Custódio Fernandes
Pinheiro, unnumbered.
72
12/14/09 2:18:53 PM
Nightlife
Pça. do Pôr do Sol: a perfect
place to watch the sunset
this Italian restaurant has
a well-executed menu
and works of art by Lasar
Segall on display. – R.
Tavares Cabral, 119, tel.
3816-0592.
Shopping
FEIRA MODERNA This
pleasant, expansive space
has a good selection of
work by Brazilian craftmakers. You can have
your breakfast there too.
– R. Fradique Coutinho,
1246, tel. 3032-2253.
FNAC One of the best
bookstores in the city.
– Pça. dos Omaguás, 34,
tel. 3579-2000, fnac.
com.br.
LIVRARIA DA VILA Cozy
and pleasant, this bookstore has an outdoor
café. It hosts talks, children’s activities and book
launch events. – R.
Fradique Coutinho, 915,
tel. 3814-5811.
PRAÇA BENEDITO CALIXTO
This park holds a charming antiques and crafts
fair every Saturday.
Stands serve snacks and
cold beer to the beat of
quality São Paulo-style
chorinho music.
RUAS TEODORO SAMPAIO
AND CARDEAL ARCOVERDE These two parallel
streets specialize in new
and used furniture, and it
is also possible to find
restoration workshops.
ANHANGUERA All the
beers on this bar’s vast
menu are Brazilian
microbrews. – R.
Aspicuelta, 595, tel.
3031-2888.
BAR SECRETO This house
music club vaulted to
fame after Madonna
showed up there.
– R. Álvaro Anes, 97.
FILIAL This bar usually
gets packed in the wee
hours. – R. Fidalga, 254,
tel. 3813-9226.
MELOGRANO Delightful
dishes from the woodburning stove accompany
the beer list named best
of the city by Veja São
Paulo magazine in 2009.
– R. Aspicuelta, 436,
tel. 3031-2921.
PÉ DE MANGA The
outdoor tables give
customers an incentive
to prolong their meal
during weekend lunch. –
R. Arapiraca, 152, tel.
3032-6068.
SUB ASTOR The lines
to get into this bar
inspired by the speakeasies of Prohibition-era
America are justified.
The space is in the basement of the classic
Astor bar. – R. Delfina,
163, tel. 3815-1364.
12/14/09 2:19:07 PM
Vila Olímpia,
Itaim Bibi, Brooklin and Morumbi
AV
Those looking to spend their nights enjoying themselves
in high style have come to the right part of town. The
neighborhoods of Zona Sul (the South Zone)
also offer high-end shopping
and fine restaurants
IO
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(”Robocop”)
D
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12/14/09 2:20:41 PM
The area around Luis Carlos Berrini Avenue is where Brazil’s most
important technology firms are located. But it also houses some of
the best hotels in the city, famous for hosting celebrities and chiefs
of state. Also nearby: temples to consumption, starred restaurants
and many bars and nightclubs frequented by the upper crust. In
Morumbi, there’s Cícero Pompeu de Toledo Stadium, the stage for
matches between Brazil’s top soccer rivals, and also for international performers like Madonna, Michael Jackson and U2.
JOÃ
O SAAD
Sights
AV
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FR
AN
JOCKEY CLUBE
DE SÃO PAULO
AV.
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Pinheiros
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Cidade
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PARQUE
DO POVO
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FUNDAÇÃO MARIA LUÍSA
E OSCAR AMERICANO It’s
wonderful to sip tea and
watch the sun set in the
gardens of this foundation. On the grounds, a
house designed by the
architect Oswaldo Arthur
Bratke holds a museum.
– Av. Morumbi, 4077, tel.
3742-0077,fundacao
oscaramericano.org.br.
JOCKEY CLUB DE SÃO
PAULO Horse races are
only on Mondays. But
you don’t need to like
racing to enjoy a visit to
the Jockey Club: the area
is also home to good bars
and restaurants, like
Charlô and Mercearia.
– Av. Lineu de Paula
Machado, 599, Gate 6-A,
tel. 2161-8300, jockeysp.
com.br.
MEMORIAL DO SÃO PAULO FUTEBOL CLUBE The
museum – in Cícero
© mapa martini
AV.
GE
JOR
12/14/09 2:20:54 PM
Pompeu de Toledo Stadium in Morumbi – has a
floor dedicated to trophies won by São Paulo
Football Club, one of the
city’s most popular
teams. – Pça. Roberto
Gomes Pedrosa, portão
17, tel. 3749-8000.
PARQUE ALFREDO VOLPI
The park, more than
142,000 square meters of
it, functions as a biological reserve in the middle
of the city. – R. Engenheiro Oscar Americano,
480, tel. 3031-7052.
PARQUE DO POVO
Opened in 2008, the
112,000 square-meter
park has sports courts
and paths for walking,
running and cycling.
– Av. Henrique Chamma,
unnumbered.
ted in a solarium.
– Av. das Nações Unidas,
12901, tel. 2845-0000,
hilton.com.
SHERATON SÃO PAULO
WTC This is the only hotel in São Paulo located
within a complex that also houses a shopping
mall (the D&D, specializing in decoration), a convention center, and an
office complex. – Av. das
Nações Unidas, 12559,
tel. 3055-8000, sheraton
saopaulowtc.com.br.
TRANSAMÉRICA NAÇÕES
UNIDAS This urban resort
has a three-hole golf
course, tennis courts and
Hilton Morumbi: a view
of the Ponte Estaiada
a health club. It is next to
the Transamérica Expo
convention center. – Av.
das Nações Unidas,
18591, tel. 5693-4511
or 0800-0126060,
transamerica.com.br.
Food
APPLEBEE’S The casual
dining chain features
american meat dishes.
– Av. Roque Petroni Jr.,
1089, Shopping Morumbi, ground floor, tel.
5181-1565.
BANANEIRA Constructed
from tree trunks and surrounded by vegetation,
the restaurant resembles
nothing if not a big beach
shack. – R. Marechal
GRAND HYATT SÃO PAULO This is one of city’s 25
luxury hotels, with
24-hour butler service.
– Av. das Nações Unidas,
13301, tel. 2838-1234,
saopaulo.grand.hyatt.
com.
HILTON MORUMBI A favorite amongst celebrities and politicians. The
hotel’s swimming pool
never closes and is loca-
© jair magri
Lodging
76
12/14/09 2:23:18 PM
Hastinfilo de Moura, 417
(Morumbi), 3542-4630.
CASA DA FAZENDA DO
MORUMBI This restaurant is located within
what was once the mansion of one of the first
tea plantations in colonial Brazil. – Av. Morumbi, 5594, tel. 3742-2810.
EAU FRENCH GRILL The
menu focuses on grilled
meat, fish and poultry,
served with French accompaniments like béarnaise sauce. – Av. das
Nações Unidas, 13301
(Brooklin), 2838-3207.
LA MAR Peruvian chef
Gastón Acurio’s famous
chain of restaurants
landed in São Paulo in
2009, introducing its famous ceviches (chunks of
raw fish marinated in
lime). – R. Tabapuã, 1410,
tel. 3073-1213.
PJ CLARKE’S The branch
of the New York restaurant was elected best
burger in the city by Guia
Brasil 2010. – R. Doutor
Mário Ferraz, 568, tel.
3078-2965.
SANTO GRÃO The coffee
kiosk in the Livraria da
Vila bookstore within
Shopping Cidade Jardim
meets the same high
standards set by its main
branch in the Jardins
area. – Av. Magalhães de
Castro, 12000, tel.
3552-7700.
VIPITENO GELATTO &
CAFFÈ The creamy ice
cream is made with ingredients straight out of
Italy. – R. Manoel Guedes, 85, tel. 3476-1881.
Shopping
DASLU São Paulo’s temple of luxury holds 120
designer labels, two restaurants and much more.
– Av. Chedid Jafet, 131,
tel. 3841-4000.
MORUMBI SHOPPING
One of the city’s most
eclectic malls, it has a
good gourmet wing and
stores featuring Brazilian
fashion labels. – Av.
Roque Petroni Jr.,1089,
tel. 4003-4132,
RUA JOÃO CACHOEIRA
The street is filled with
some of the city’s beststocked shoe stores.
SHOPPING CIDADE
JARDIM The mall has
stores featuring international names like Carolina Herrera and Salvatore
Ferragamo. It also has
two starred restaurants:
Due Cuochi and Nono
Ruggero. – Av. Magalhães de Castro, 12000,
tel. 3552-1000.
SHOPPING VILA OLÍMPIA
An elegant shopping mall
that opened in 2009,
with stores like L'Occitane and H. Stern.
– Rua Olimpiadas, 360,
tel. 3047-6001.
Nightlife
NA MATA CAFÉ This
nightclub is frequented
by a good-looking crowd.
– R. da Mata, 70, tel.
3079-0300.
PINK ELEPHANT The São
Paulo branch of the New
York club is one of the
hottest spots in town.
– R. Gumercindo Saraiva,
289, tel. 2769-2003,
pinkelephantclub.com.br.
12/14/09 2:22:58 PM
More sights
Even outside its most celebrated neighborhoods,
São Paulo still has a lot to offer. Explore other
corners of the city and discover incredible
attractions you’ll only find here
AV.
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São
Judas BOTANIC
GARDEN
Jabaquara
RANTES
Conceição
ROD. DOS IMIG
JARDIM BOTÂNICO This
state park’s wide-open
spaces house greenhouses
with exotic plants, as
well as trails through
woods. – Av. Miguel Stéfano, 3031, tel. 50736300, ibot.sp.gov.br.
FUNDAÇÃO PARQUE ZOOLÓGICO DE SÃO PAULO
The more than 3,200 animals in Brazil’s main zoo
live in enclosures that
reflect their natural habitats. – Av. Miguel Stéfano, 4241, tel. 50730811, zoologico.sp.gov.br.
ZOO SAFARI Visitors take
vehicles through the
park, moving amongst
the giraffes, jaguars and
alligators. You can drive
through in your own automobile or in vans rented out by the park. – Av.
do Cursino, 6338, tel.
2336-2131, zoologico.
sp.gov.br/zoosafari.
Tiradentes
. DO ESTADO
AV
Água Funda
12/15/09 11:13:56 PM
Z
Those who venture beyond the city’s central areas will be justly
rewarded. The Zona Leste (East Zone) has not-to-be-missed attractions like the Memorial do Imigrante. In Ipiranga you’ll find the
important museum that tells the story of Brazilian independence.
Barra Funda has the Oscar Niemeyer-designed Memorial da América
Latina and is home to good nightclubs. If you’re up for outdoor
activities, the Água Funda area (home to the zoo) and the Serra da
Cantareira, with its Mirante da Pedra Grande, are also good choices.
Sé
AM
TAR
ÂN
C
L
A
ACHAD
Pe
n
rrã
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RUA DA MOOCA
DOWNTOWN
MEMORIAL DO
IMIGRANTE
São Joaquim
Vergueiro
MOOCA
LIBERDADE
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lém
AV.
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ROD. DOS IMIG
ZOO
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RANTES
OE
12/15/09 11:14:05 PM
Barra Funda
ALLEY CLUB Modern
types dance to the sound
of rock and electronic
music. – R. Barra Funda,
1066, tel. 3666-0611,
alleyclub.com.br.
CB Bands from the Brazilian underground scene
take the stage in this art
deco-style rock club.
– R. Brigadeiro Galvão,
871, tel. 3666-8971, cbbar.com.br.
D-EDGE This stronghold of
electronic music was
elected fourth-best club in
the world by the British
magazine Mixmag. – Al.
Olga, 170, tel. 3667-8334,
d-edge.com.br.
MEMORIAL DA AMÉRICA
LATINA The architectural
complex created by Oscar
Niemeyer hosts shows
and exhibitions. The memorial was created to
strengthen cultural relations between Brazil and
other Latin American
countries. – Av. Auro
Soares de Moura Andrade, 644, tel. 38234600, memorial.sp.gov.br.
PARQUE DA ÁGUA
BRANCA This park has an
aquarium, playground,
cultural activities and a
space for zoological exhibits. – Av. Prof. Francis-
co Matarazzo, 455, tel.
3865-4130, parque
aguabranca.sp.gov.br.
Cantareira
HORTO FLORESTAL
Tucked into Serra da Cantareira, this park has trails
and train rides as well as
pedalboat rides around its
lakes. – R. do Horto, 931,
tel. 2231-8555, horto
florestal.com.br.
PARQUE ESTADUAL DA
SERRA DA CANTAREIRA
Combined with three
other areas, this state
park forms the largest
tropical jungle in any
metropolitan region.
– R. do Horto, 1799,
tel. 2203-0115.
O VELHÃO/AS VÉIA This
demolition depot has
been transformed into a
charming, rustic village
with stores, bars and a
restaurant called As Véia
that feels like a ranch.
– Estr. de Santa Inês,
3000, tel. 4485-4195,
velhao.com.br.
Freguesia do Ó
FRANGÓ Since 1987, São
Paulo residents have
been willing to traverse
the city to try the awardwinning coxinha – or
chicken croquette – filled
with catupiry cheese. –
Lgo. da Matriz de Nossa
Senhora do Ó, 168, tel.
3932-4818.
Interlagos
AUTÓDROMO DE INTERLAGOS The Autódromo
Municipal José Carlos
Pace is where the city
holds its autoracing
events. – Av. Senador Teotônio Vilela, 261, Gate
7, tel. 5666-8822, auto
dromointerlagos.com
PARQUE GUARAPIRANGA
Next to the dam in São
Paulo’s southern zone,
this park has become a
beach for the residents of
the city. It has food kiosks, a running track,
hiking trails, playgrounds
and barbecue grills. - Estrada Guarapiranga, 575,
tel. 3396-3076.
Ipiranga
e Mooca
AQUÁRIO DE SÃO PAULO
With more than 200
species, it’s the biggest
aquarium in Brazil.
– R.Huet Bacelar, 407, tel.
2273-5500.
MEMORIAL DO IMIGRANTE The old Hospedaria dos Imigrantes
houses expositions that
show what the city was
12/14/09 2:25:05 PM
© sérgio tauhata
Jardim Botânico: trails
through the woods
like at the end of the
19th century. – R. Visconde de Parnaíba, 1316,
tel. 2692-1866, memorial
doimigrante.org.br.
FESTA DE SAN GENNARO
Stands sell italian food
on the streets behind the
São Januario parish
church in the Mooca
neighborhood, always
in September.
PARQUE DA INDEPENDÊNCIA The park has
groves surrounded by
azaleas and one hundred
fountains. It’s also home
to the Museu Paulista,
with an excellent collection that paints a picture
of life in Brazil since
1500. – Av. Nazaré, unnumbered, tel. 22737250 e 2065-8000.
Itaquera
MEMORIAL DO CORINTHIANS The soccer club
with the biggest fan base
in the city now has a
museum worthy of its
stadium-filling abilities.
– R. São Jorge, 777,
Parque São Jorge,
2095-3000.
Lapa
THE WEEK This electronic
music club has five different spaces, one of
which is an open-air garden. – R. Guaicurus,
324, tel. 3868-9944,
theweek.com.br.
Santana
AEROCLUBE DE SÃO
PAULO The air club has
flights that offer panoramic views of the city.
– Av. Olavo Fontoura,
650, Campo de Marte,
tel. 2221-9100, aero
clubesp.com.br.
PARQUE ANHEMBI With
more than 400,000
square meters, it's one of
the largest complexes for
events in Latin America.
– Av. Olavo Fontoura,
1 209, tel. 2226-0400.
Vila Leopoldina
PACHA The Spanish
nightclub chain has a São
Paulo outpost. – R. Mergenthaler, 829, tel. 21893700, pachasp.com.br.
12/14/09 2:25:42 PM
what to do
Calendar
São Paulo hosts more than 90,000 events a year.
Plan your trip by consulting the following site: cidadedesaopaulo.com
January
SÃO PAULO FASHION WEEK:
the fashion event reveals
trends for the coming winter.
ANIVERSÁRIO DA CIDADE: São
Paulo’s birthday is celebrated
wtih shows and a giant cake in
Bela Vista on Jan. 25.
February
CARNAVAL: samba schools
rock the Sambódromo.
February
É TUDO VERDADE: the “It’s All
True” film festival shows international documentaries.
April
SÃO PAULO RESTAURANT
WEEK: a selection of good restaurants offers special menus
at inviting prices.
May
CASA COR SÃO PAULO: Latin
America’s biggest home
decor and landscaping show.
VIRADA CULTURAL: live music, shows and exhibitions go
all night long.
June
PARADA DO ORGULHO
LGBT: the energetic LGBT Pride
Parade (the world’s biggest)
attracts gay men and women
and their supporters.
SÃO PAULO FASHION WEEK:
spring and summer styles get a
turn on the runways.
JULy
ANIMA MUNDI: the latest in animation from around the world.
FESTA DE SÃO VITO: one of the
biggest events in São Paulo’s
Italian community.
august
BIENAL DO LIVRO: the “Book
Biennial” includes expositions
by publishing houses.
FESTA DE NOSSA SENHORA
ACHIROPITA: the streets
around Bixiga turn into a huge
Italian party.
september
DESFILE CÍVICO: the parade
commemorates Brazil’s declaration of independence.
VIRADA ESPORTIVA: a wide
variety of sporting events take
place in the city.
FESTA DE SAN GENNARO: during four consecutive weekends,
stands sell Italian food in the
Mooca neighborhood.
REVELANDO SÃO PAULO: this
festival includes typical dances,
music and crafts.
SÃO PAULO RESTAURANT
WEEK: a selection of restaurants offers prix fixe menus at
inviting prices.
october
MOSTRA INTERNACIONAL DE
CINEMA: hundreds of films
from around the world.
BIENAL DE ARTE: The daring
art at São Paulo’s biennial always stirs up controversy. Takes
place in even-numbered years.
CORREDOR LITERÁRIO NA
PAULISTA: during the “Literary
Corridor” event, Paulista Avenue gets transformed into an
immense open-air library.
NOVEMBer
SEMANA DA CONSCIÊNCIA
NEGRA: during Black Consciousness Week, black culture
gains prominence at various
cultural spaces.
GRANDE PRÊMIO DE FÓRMULA 1: the Brazilians host this
stage of the Formula 1 World
Championship at the Interlagos racetrack.
BIENAL DE ARQUITETURA: the
architecture biennial, held in
odd-numbered years.
december
CORRIDA DE SÃO SILVESTRE:
this 15 kilometer race brings
part of the city to a halt on the
final day of the year.
RÉVEILLON: fireworks and
concerts by famous artists get
Avenida Paulista in a celebratory mood on New Year’s Eve.
PLEASE NOTE: The listings above reflect the months the events are usually held, but are subject to change. For more complete and detailed
information about events and fairs, visit: CIDADEDESAOPAULO.COM; VISITESAOPAULO.COM and UBRAFE.COM.BR.
CALENDARIO_INGLES_FABIOFinal.indd 82
12/15/09 10:01:31 PM
A publication of São Paulo Turismo, S/A. The City of São Paulo’s official tourism agency has
as its mission to position and promote São Paulo as the business, information and
entertainment capital of Latin America, highlighting the city’s cultural and avant-garde
character, endeavoring to strengthen it as a tourist destination, seeking to expand diverse
sectors of the economy and to increase the quality of life of its citizens.
Mayor, City of São Paulo: Gilberto Kassab – www.prefeitura.sp.gov.br
São Paulo Turismo S/A President: Caio Luiz de Carvalho
Vice-President: Tasso Gadzanis
Tourism and Entertainment Office: Luciane Leite
Promotions Manager: Marisa Marrocos
Coordination: Marisa Marrocos, Juliana Carrasco
Contributors: Aline Delmanto, Andréia Piason, Bernardo Ignarra, Carolina Negri, Fernanda Ascar,
Lúcia Regina, Luciana Canto Copy editing: Lilian Natal e Beatriz Le Senechal
Sites: www.spturis.com – www.cidadedesaopaulo.com – www.fiquemaisumdia.com.br –
www.anhembi.com.br – www.autodromointerlagos.com
Direct correspondence to: Avenida Olavo Fontoura, 1209 – Parque Anhembi – Santana – SP – CEP
02012-021 – cidadedesaopaulo@spturis.com
Content furnished and produced by Editora Abril S/A, commissioned by Spturis. Evaluation and classification
criteria are by Guia Quatro Rodas, without interference by the client. Reproduction prohibited. Some information is
subject to change without advance notice. Avoid inconvenience by calling ahead to confirm.
Printed by the Divisão Gráfica da Editora Abril S.A
Tourism Department Director: Caco de Paula
Editor-in-chief: Kiko Nogueira
Contributors to this edition: Andrea Caitano, Antonio Lobato Jr., Carlos Eduardo Freitas,
Carolina Tarrio, Cíntia Marcutti, Duda Bottini, Gabriela Erbetta, Hugo Ramirez,
Lucía Hernandez, Marisa Adán Gil, Martini, Seth Kugel
Marketing and Publicity: Carolina Ubrig, Fabio Luis , Paulo Zappa, Robson Monte e Virgínia Any
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São Paulo - The Brazilian Coast

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