Diapositiva 1

International Course
in Football Management
April 8th – 26th 2013
ITALIAN FOOTBALL ASSOCIATION
Technical Center – Coverciano (Florence)
Figc Development Department
The Italian Football Association (Federazione Italiana Giuoco Calcio –
FIGC) has conceived and planned the second International Course
dedicated to Football Managers, structured for a maximum of 25
participants. The one-month, full English language Course will give
participants the opportunity to follow a high-level program and
acquire knowledge about specific methods of football development,
management and organization from international speakers and experts,
with the selection of highly technical topics and case-histories as well as
practical experience and a field-related module.
Figc Development Department
2
The Course is structured for a maximum of 25 participants and is aimed at any
professional profile interested in football management.
Management Area
Finance & Administration
Legal
Marketing & Sales
Sport & Events
Promotion
Human Resources
Stadium Managers
Communication
Figc Development Department
3
The educational project consists of a three weeks full English language course.
The standard weekly teaching schedule will be as follows:
09.00 a.m. – 1.00 p.m.
3.00 p.m. – 7.00 p.m.
Monday
Lessons
Lessons
Tuesday
Lessons
Lessons
Wednesday
Lessons
Thursday
Lessons
Lessons
Friday
Lessons
Free time
Saturday
Free time
Free time
Sunday
Match day visits
Match day visits
Figc Development Department
Lessons
Study
Activities
4
The Second International Course in Football Management will be held at the
Italian Football Association Technical Centre in Coverciano from April 8th to
26th 2013. All lessons, mainly organised in 4-hour blocks, will focus on the
following subjects:
Module 1
Football: Culture
and Traditions
The history of football and definition of strategies to develop and enhance the
cultural heritage of football clubs and federations
Module 2
Economics &
Finance
Football development as an economic sector: identification of peculiarities,
strengths, weaknesses, business models and future strategies
Module 3
Legal
International Sport Organization. The Statutes and Regulations of FIFA.
International disputes and disciplinary bodies.
Regulations on the Status and Transfer of Players.
Module 4
Technical
Key points in the development and management of football activity: first and
youth teams, training courses for coaches, medicine and psychology
Module 5
Organization &
Human Resources
Identifying the right organization models and strategies for Human Resources
management in a modern football Federation/club
Module 6
Marketing &
Communication
A definition of the “football product” and development of marketing and
communication plans inside football clubs and federations
Module 7
Infrastructure
Definition of “Sport Infrastructure” and identification of the role of
infrastructures in the development of sport in National Systems
Figc Development Department
5
Module 1: Football - Culture and Traditions
Coordinator: Pierre Lanfranchi
 From the Freemason's Tavern to Brazil 2014 - the peculiarities of
the World Game
 The history of football transfers. Was Bosman a real revolution?
 The Juventus Museum
Marco Albano, Pierre Lanfranchi
Figc Development Department
6
Module 2: Economics & Finance
Coordinator: Paolo Piani
 Economic and managerial aspects of a modern football club
 Economic and financial profile of European football
 Financial Fair Play
 UEFA and National Licensing Systems
 Strategic plans and economical and financial principles
 The international TV rights market
The relationship between television and football starting from
1966 FIFA World Cup
Fabio Chisari, Roberto Dalmiglio, Niccolò Donna, Antonio Marchesi, Paolo Piani,
Francesca Sanzone, Andrea Traverso
Figc Development Department
7
Module 3: Legal
Coordinator: Mario Gallavotti
International Sport Organizations: International Olympic Committee; FIFA and continental
confederations
FIFA Statutes and Regulations
TMS and international transfer of players
The dispute resolution system inside the structure of FIFA
FIFA Regulations on Players' Agents. The role and the activity of a Players' Agent
The Court of Arbitration for Sport: jurisdiction; procedure; awards
UEFA Disciplinary framework. Regulations and cases
Stability of contracts and art. 17: DRC and CAS jurisprudence
Case study on CAS hearing
Drafting employment contracts and transfer agreements for professional players
Code of Conduct for professional players and disciplinary matters
Summary of the Legal Module
Drafting commercial contracts: sponsorship, TV rights, friendly match staging
Michele Bernasconi, Massimo Coccia, Lucio Colantuoni, Mario Gallavotti, Emilio Garcia,
Mark Goddard, Oliver Jaberg, Stefano La Porta, Ettore Mazzilli, Omar Ongaro
Figc Development Department
8
Module 4: Technical
Coordinator: Renzo Ulivieri
 Introduction
 Technical and tactical principles
 The organization of the Technical Area
 The youth sectors
 The regulation of referees
Franco Baldini, Stefano Braschi, Arrigo Sacchi, Renzo Ulivieri
Figc Development Department
9
Module 5: Organization & Human Resources
Coordinator: Michele Uva
 Management principles
 The Italian FA organization
 The internal organization in a modern football club
 Planning, organization and management of a sport event
 The governance models in football: international benchmarking
 The management of a top football club
 The internal organization of Lega Serie A
 FIFA's system of international relationships management among football associations
 Human resources management inside a football confederation
 Development and future of African football
Hicham El Amrani, Alessandro Baroncelli, Marco Brunelli,
Claudio Fenucci, Eva Pasquier, Michele Uva
Figc Development Department
10
Module 6: Marketing & Communication
Coordinator: Benedetta Geronzi
 Applied marketing strategies
 Marketing strategies in a Football Association: FIGC case-history
 Press and public relations management: FIGC case-history
 Marketing development in a top football club
 International scenario
 New TV and social communication strategies
 Ambush Marketing
Case-history: PUMA
Giorgio Brambilla, Marco Brunelli, Luca Corsolini, Mike Farnan, Benedetta
Geronzi, Stefano La Porta, Barbara Moschini, Andrea Rogg
Figc Development Department
11
Module 7: Infrastructure
Coordinator: Michele Uva
Architectural concepts
 Project financing, joint venture and international benchmarking
 Analysis and benchmarking of European football stadiums
 Management and internal organization of modern sports
facilities
 Security management during sports events
Emilio Faroldi, Thierry Favre, Francesco Gianello,
Riccardo Rosa, Giovanni Spitaleri
Figc Development Department
12
In addition to classroom lessons, and to complete the proposed training
course, participants will be able to watch some Top Clubs Italian Serie A
matches live at the stadium and Fiorentina training session. Also will be
organized sightseeing in the city Florence and Rome.
Figc Development Department
13
Inaugurated on 6th November 1958, the Italian Football Association
Technical Centre has been a great asset of the Italian Football Association for
more than 50 years. Since its first days Coverciano has been the home of the
Association’s Settore Tecnico (Technical Sector). This Sector is responsible for
the education and training of coaches, fitness coaches, sports directors,
physiotherapists and football physicians.
The Center’s other “core business” is that of being home to the Italian
National Teams. According to the rules of Club Italia, the Federal body
responsible for national teams, every National Team (from the Senior to the
Under 16 team, as well as all women’s teams) must go to Coverciano for
training and match preparation.
Figc Development Department
14
The Technical Centre possesses a host of sporting facilities to fulfill its tasks,
such as:
Football Pitches
4 regular-size football pitches in natural turf, 1 football pitch in artificial turf, 1
five-a-side football ground in artificial turf;
Gyms
1 multi-sport gym (basketball, volleyball, indoor football), 1 fitness gym;
Swimming pool
25mx15m;
Tennis
2 courts
As well as educational facilities, including:
Aula Magna “Giovanni Ferrari”:
room with seating capacity of 148. The room is often used for lessons, general
assemblies, press conferences. It is equipped with cabling and technology
for simultaneous translation;
“Auletta”
a room for smaller meetings;
Public sports library
containing more than 3,500 items – books, theses, journals, etc. - on all aspects of
sport, and football in particular;
Hotel
with 53 double rooms, plus the “Foresteria”, a room seating 50 people, often
used for team meetings;
Restaurant
for up to 150 people (maximum capacity).
Figc Development Department
15
Giancarlo Abete
Italian Football Association (Figc)
President
Renzo Ulivieri
Italian Football Association (Figc)
Coach Training Program Director
Antonello Valentini
Italian FA - General Manager
Sergio Di Cesare
Italian FA - Head of International Department
Paolo Piani
Italian FA - Secretary of Technical Sector
Michele Uva
Italian FA – Chief Development Department
Pierre Lanfranchi
CIES - Scientific General Coordinator
Figc Development Department
16
In order to participate in the Second International Course in Football
Management, all candidates must fill in the attached Application Form which
has to be sent by no later than March 8th 2013. The criteria for the selection of
the participants will relate to the level of knowledge of English, current job
position, preferably in Football Associations and football clubs, and the level
of educational qualifications. In the days following expiry of the above
deadline applicants may be contacted for telephone interviews in order to
check their attitude, motivation behind participation and level of English.
Participation fee:
2,800 € (VAT included) for applicants including a letter of recommendation
from Football Associations and Football Leagues
3,800 € (VAT included) for all other participants*
Full board and lodging at the Coverciano Technical Center (on request):
89,00 € per day (VAT included)
*Applicants including a letter of recommendation from a Club will receive a 15%
discount on the full participation fee
The Course will not be held if the minimum number of 10 participants is not
reached.
Figc Development Department
17
INTERNATIONAL COURSE FOR FOOTBALL MANAGERS
Coverciano (Florence – Italy) April 8th – 26th 2013
Application Form
Personal Data
Last Name ______________________________________________________________________________
First Name ______________________________________________________________________________
Date of birth _____________________________________________________________________________
Nationality _____________________________________________________________________________
Educational Qualification __________________________________________________________________
Contacts
Phone number ___________________________
Mobile : _______________________________
Email
Skype: ________________________________
_________________________________
Current Job
Position ________________________________
Company___________________________________
Reason for application
□ Professional updating
□ Other
□ Personal learning
□ Relevance to specific cultural interests
Specify_________________________________________________________________________
Language knowledge
Specify the level of knowledge
0 = none 1 = basic 2 = fair 3 = good 4 = fluent 5 = mother tongue
English: __
French:__
German:__
Spanish:__
Other (specify):__
Other_______________________________________________________________
The candidate should attach the following documents to this application:
•Curriculum Vitae
•Copy of a valid identification document
Signature
________________________________________________
Application forms must be sent to both of this e-mail addresses:
-Italian Football Association Development Department: dd@figc.it
- Italian Football Association Technical Center: segreteria.cov@figc.it
Figc Development Department
Figc Technical Center
Federazione Italiana Giuoco Calcio
Via Po 36
00198 Roma
Federazione Italiana Giuoco Calcio
Centro Tecnico Federale FIGC
Via Gabriele D’Annunzio 138
50135 Firenze
Information Office:
dd@figc.it
Information Office:
segreteria.cov@figc.it
Contact : Niccolò Donna
Development Department
Contact : Paolo Piani
Technical Center Secretary
Tel: +39 06 8491 3538
Fax: +39 06 8491 3521
Tel: +39 055 50901
Fax: +39 055 610706
www.figc.it
www.settoretecnico.figc.it
Centro Studi, Sviluppo e Iniziative Speciali
Figc Development Department
19
Figc Technical Center
Federazione Italiana Giuoco Calcio
Centro Tecnico Federale Figc
Via Gabriele D’Annunzio 138
50135 Firenze
By Plane
The centre is located on the outskirts of Florence, 15 minutes from the city center via taxi. The
nearest international airports are:
•Florence “Amerigo Vespucci”, 20 km from the Technical Centre;
•Pisa “Galielo Galilei”, 90 km from the Technical Centre.
By Train
The closest train station is Campo di Marte in Florence (1.5km from Coverciano), but you can also
arrive at Florence’s central station, Santa Maria Novella.
By Bus
If you arrive at Florence airport you can take the Airport – City Centre Shuttle bus (20 mins. travel)
and then take bus number 17.
If you arrive by train at Santa Maria Novella Station take bus number 17 (20 mins.) or at Campo di
Marte Station take bus number 10 (10 mins.)
By Car
The nearest highway exit is Firenze Sud, after entering the city follow indications to “Centro
Tecnico Coverciano” the journey takes about 10 mins.
Figc Development Department
20
Figc Development Department
21