franchise information package

FRANCHISE
INFORMATION
PACKAGE
RETAIL INQUIRIES
VET INQUIRIES
CONTACT FOR MORE INFO
Jon Marin • (626) 335-0469
jon@petdepot.com
www.petdepot.net
CONTACT FOR MORE INFO
Roman Versch • (626) 335-0469
roman@petdepot.com
www.petdepot.net/vet
PET DEPOT® is a Federal Trademark of Labrador II, Inc., used under licence by Labrador Franchises, Inc. and it's franchisees in the USA, Canada and other countries.
CONTENTS
3
Why PET DEPOT?
5
Franchise Advantage
7
Industry & Sales
9
Recent Store Builds
13 Franchise Model Options
15 Veterinary Franchise
18 Advertising Department
20 Franchise Support
22 FAQS
24 Applications
WHY PET DEPOT?
When it comes to making a choice in where
you want to invest and spend your next
chapter of your career, choose the franchise
that operates on the principals of Freedom
and Respect.
• It’s your money, your asset - you are
the owner, that’s why we put your
name on it.
• We are a people based organization, with great franchise owners from
many different previous careers.
• You make daily decisions without having to check with us.
• You are your own boss. Once you are trained, we don’t meddle in your day
to day operations.
• We are here to assist you any time as you need.
• We take business and your success seriously. We negotiate savings for you
in many different areas from buying equipment to inventory to credit card
processing discount rates. Our franchise platform and franchise operations
system is strong and supported by the best in legal, intellectual property, and
banking; so much so, PET DEPOT® was selected by Bank of America as a
business success story to share with other business owners across the
country.
The pet industry is an aggressive industry, but a warm & fuzzy
business.
• Because it’s a multi-billion industry, you have to play to win. We are
organized and work with you to build serious marketshare when you open
your store.
• If you like pets and people, PET DEPOT® is a great place to own. It’s a fun
business, with the potential of serious sales revenue. People buy from People
– and you are the secret weapon over the big box competition.
• Your success potential increases if you are a hobbyist – if you are into pets,
your customers will buy products you use at your own home.
• Your store is customized for you. Our store formats are flexible to
accommodate your preferences and pet hobby enthusiasm.
Why PET DEPOT?
3
• We have the tools you need to be successful. Proven business procedures to
•
•
•
•
•
help you run your store like a business and maintain control so you enjoy
owning it.
We have the relationships with the manufacturers and vendors to help you
compete on pricing and promotions to drive sales and keep customers coming
back to your store.
In house ad department that reacts fast to your needs. We are very cost
efficient, maximizing your ad dollars and consumer contacts. Advertising that
drives sales!
Some Pet Franchise operations exploit animal sales. At PET DEPOT®, we
don’t believe in keeping dogs or cats behind glass window cages.
We promote responsible pet care: spay / neutering and adoption
Animals we have on premises are kept with the highest regard to their lives
and comfort; along with proper living essentials of their natural environments.
Mission Statement
Our mission is to bring people and pets together, offer premium
products at competitive pricing along with professional and accurate advice on
how to care for your pets.
Why PET DEPOT?
4
FRANCHISE ADVANTAGE
PET DEPOT® opened its first store in Santa
Monica on February 1, 1991. We’ve been
serving pet owners since, with quality pet
products that make life better for our pets.
We’ve been competing and growing our
business each year and now help people like
you operate stores from California to Massachusetts and Canada to Mexico.
Some advantages to Franchise businesses in general are:
• National Statistics indicate that franchises make up a majority of private
sector business growth and job creation.
• Franchise operations as a general rule have higher success rates over
individual business due to stronger business and operating plans and
procedures.
• Power in numbers. Versus going at it alone, there are many functions that
have group synergy; buying power, advertising; vendor support, etc.
Our PET DEPOT® Industry Advantage:
• Our business is built on PEOPLE. We focus on user friendly operating
philosophy; employee training and customer communication.
• We have built relationships with all the major brand manufacturers and
vendors so in addition to our assistance, you also get the support you need
from our vendor partners in your local market.
• 24 years in business, started franchising in 2003, we have the experience
and relationships you need to succeed in the aggressive pet industry.
• In House advertising department to assist you in building your sales to your
customer base. We have fast, efficient advertising media to keep your name
in front of pet owners.
• We own PET DEPOT® Stores and PET DEPOT® Animal Hospitals - so we
have actual industry experience you can count on and use to your advantage:
We wear the same shoes that our franchisees do, and can give good solid
advice from an experienced perspective. We can advise you as you need it,
and train you to help prevent problems that often occur in the learning curve
of any new business.
Franchise Advantage 5
• Training programs designed to make your staff pet experts.
• Growth History: Our business has grown each and every year since we
opened; despite the economic headwinds. Why? Because people buy
from people, and PET DEPOT® is made up of good people like you that
care about our customers and their pets’ health.
• We save you money. Because we open many stores, we get better deals on
everything and pass savings onto you. We negotiate savings for you on every
thing from fixtures, to inventory; from helping you negotiate a good lease to
monitoring your build out expenses. We have built many locations and know
that when we help you save as you enter the business, you have more
operating capital to grow your business.
• Team Support: In addition to the 24 years of PET DEPOT® ownership, many
of our staff has been in the industry for decades longer. Our combined pet
industry experience is well over 80 years in all areas of the pet industry; first
hand experience to assist you in your store.
Our Philosophy
We operate on the golden rule principles of what is right and wrong. We treat
people like we expect to be treated and help them to be successful as this
philosophy comes back to us in our success.
• We know it’s your money and it’s your asset, so that’s why we put your name
on it.
• We don’t meddle in your day to day operations. If you wanted a job, you
would be working for somebody else. You own your store and you operate it.
We advise you as we note critical items need attention, and as you contact us
for assistance.
• Animals make life better. We strive to educate pet owners how to better care
for their pets, enhancing the well-being of the pet and making life better for
their pet parents.
PET DEPOT FRANCHISES ARE AVAILABLE TO QUALIFIED PROSPECTIVE FRANCHISEES ONLY IN
CERTAIN STATES. LABRADOR FRANCHISES, INC. WILL NOT OFFER OR SELL A FRANCHISE UNLESS
REGISTERED (OR EXEMPT) IN THE STATE WHERE THE PROSPECTIVE BUYER RESIDES OR WHERE
THE FRANCHISE WILL BE LOCATED. THIS OFFER IS NOT BEING DIRECTED TO ANY RESIDENT OF
ANY STATE, PROVINCE, COUNTRY OR JURISDICTION WHERE LABRADOR FRANCHISES, INC. IS NOT
CURRENTLY REGISTERED TO OFFER OR SELL A FRANCHISE, UNLESS OTHERWISE QUALIFIED OR
EXEMPT. THE INFORMATION ON THIS WEB SITE IS NOT AN OFFER TO SELL, OR A SOLICITATION OF
AN OFFER TO BUY A PET DEPOT FRANCHISE. AN OFFER TO BUY AN PET DEPOT FRANCHISE IS
MADE BY OFFERING CIRCULAR ONLY.
Franchise Advantage 6
U.S. INDUSTRY SALES BREAKDOWN
$60.59 Billion and growing:
The industry is an aggressive industry, and being
part of an organized group of owners has
benefits:
• Competition: PET DEPOT® helps you
compete in this aggressive industry by having
better buying power and an operating plan for
you to implement. This helps you compete in
today’s aggressive pet industry.
• Advertising: you need to promote to your
customers and cultivate new customers. We maintain an in-house ad
department that efficiently gets the word out to help you build sales for your
store.
• Organized: There are 2 sides of any business – the front where customers
are shopping and the office. It’s important to have good retail skills, customer
service and a method to cause people to buy products, but it’s also critical to
have a good understanding about the business side of your store. We train
you to understand both sides and help you understand the core reasons why
and how to be successful in the pet business.
Pet Industry Sales Breakdown
Pet Food
Supplies / OTC Medicine
Veterinary Care
Live Animal Purchases
Pet Services / Grooming / Boarding
2015 Estimate
$ 23.04
Billion
$ 14.39
Billion
$ 15.73
Billion
$ 2.19
Billion
$ 5.24
Billion
$ 60.59
Billion
Industry & Sales 7
2015 Estimates
Sales in Billions
Pet Food 38.02%
$5.24
$2.19
$23.04
$15.73
Supplies / OTC Medicine
23.74%
Veterinary Care 25.96%
Live Animal Purchases
3.6%
$14.39
Pet Services / Grooming
Boarding 8.6%
PET DEPOT® competes in all sales segments within the Market
PET DEPOT® History:
• Our first store opened in Santa Monica, CA in February of 1991 and was
located directly across the street from a big box competitor.
• We added our second store in 1993 in Westwood, CA
• We acquired our third store, located in Mar Vista in 1994
• We acquired our fourth store in West Los Angeles in 1997
After preparing our operating procedures and going through the franchising legal
process, we began to franchise in 2003.
As of June 2015 we operate 40 retail pet locations in the USA and Canada which
includes seven PET DEPOT® Veterinary Group Hospitals.
Industry & Sales 8
RECENT STORE BUILDS
We can open your store in as little as 45 days. Ask for details.
Baer’s PET DEPOT® 3000 sq ft. & Caring Hearts Animal Hospital 2000 sq ft.
Mashpee, Massachusetts
Recent Store Builds 9
RECENT STORE BUILDS
We can open your store in as little as 45 days. Ask for details.
Poe’s PET DEPOT® 6600 sq ft.
Louisville, Kentucky
A word from Poe’s PET DEPOT® store owner Lisa Poe:
I just wanted to tell you that Rob and I are so happy with the way the store turned out. Mark and Sean are top
notch. Rob and I cannot wait to watch our business grow. I also wanted to tell you that Corrie has been so
helpful as well. She is also top notch! Don't ever let your people go. The entire staff is great. No matter who we
ask a question to, it is answered in a timely fashion. We cannot say enough great things about the way you run
your company. We look forward to a long future with Pet Depot. We are really going to miss Sean and Mark
when they leave today. They have become a part of our extended family.
Thanks for everything!!
Recent Store Builds 10
RECENT STORE BUILDS
We can open your store in as little as 45 days. Ask for details.
DJ’s PET DEPOT® 3200 sq ft.
Lewes, Deleware
Graham’s PET DEPOT® 5000 sq ft.
Elk Grove Village, Illinois
Recent Store Builds 11
All PET DEPOT® stores are customized to fit your interests and your community.
Terry’s PET DEPOT® New Jersey
Grand Opening with the Mayor
Joe’s PET DEPOT® Rock Springs, WY
Property and retail store buildout
Mellisa’s PET DEPOT® North Dartmouth, MA
Husband & Wife Team
Recent Store Builds 12
FRANCHISE MODEL OPTIONS
PET DEPOT Barkery
Initial Franchise Fee
Total Investment
$20,000
$105,550 - $227,200
Our Barkery is a boutique style operation focused
on toys, chews, treats and accessories, with
some limited premium pet food brands. Typically
the boutique is 1,500 s.f. in size, and located in
high density urban / downtown setting, it caters
to localized communities in a small geographic
radius. Often in revitalization zones, the stores are
smaller in size, inventory offerings and investment. In some cases, self-wash or full grooming
services may be added. Typically, no live animals
are offered in this format. Locations must have
high pedestrian traffic and easy access.
PET DEPOT Pet Store
Initial Franchise Fee
Total Investment
$35,000
$267,550 - $555,200
Our full line pet store format caters to homes
typically outside of city centers, with established
neighborhoods. Typically retail stores are 2,500
s.f. – 5,000 s.f. in size, the market area is typically
3 – 5 mile radius with higher income / household
density. These stores offer multiple premium
brands of food, extensive supply selections,
grooming services, pet adoptions and compete
with all big box retailers in the pet industry.
Franchise Model Options
13
Veterinary Hospital
Initial Franchise Fee
Total Investment
$35,000
$198,950 - $587,200
Ownership may require you to be a practicing
veterinarian in the state you choose to open.
Hospitals are custom designed to your specifications, with function and medical standards integrated. From outpatient clinics to specialty practices, we can assist in all aspects to make entry
into your own hospital a reality.
Veterinary / Retail Hybrid
Initial Franchise Fee
Total Investment
$45,000
$375,000 - $997,700
Total animal care is a strong consumer format,
where you can have any services and supply
needs met for your clients pets. Ownership may
require you to be a practicing veterinarian in the
state you open. Leverage high consumer visits to
the store to help accelerate client trials to build a
strong veterinary practice for yourself.
Franchise Model Options
14
Leverage the power of owning a PET DEPOT® Retail/ Hospital hybrid.
Thank you for your inquiry on PET DEPOT® Veterinary Group.
Any combination of hospital or retail operation is available. Exclusive hospital / wellness clinic, or
blended with retail; or dominant retail with a hospital operation to match the demographics.
We assist in all the effort from 3rd party finance, site demographics, lease negotiation, hospital or clinic
design, equipment acquisition, vendor relations, business training, medical diagnostic / client
management / fee schedules and follow up support until the Doctor is comfortable in running their
business. We are always available to advise the owners on all business related issues and medical
guidelines. Each Doctor is free to practice medicine as they see best, but we do teach about the
economic balance of business / practicing. We have vendor relationships that save each hospital costs
in diagnostics, meds, banking fees, payroll fees, etc. We have excellent promotional vehicles to help
ethically build a practice for the doctor. Each hospital is customized to fit the ability of the Doctor. Each
doctor is interviewed to discover their interests and ability. It is our objective to not overbuild a practice
for newer doctors, so as to not saddle them with unnecessary debt; and It is a way for a doctor of
almost any level of experience to open a practice that fits their ability; both financially and manageability
– from a simple wellness operation to general practice, to specialty medicine. The sizes are from 1,500
s.f. to 8,000 s.f. leased property or ground build up.
Management and personnel issues are part of our training and our procedures help to streamline, but
not eliminate this issue. As you know, in a viable practice – people are the product and clients make
loyalty decisions based upon the staff; but we do help doctors understand and train receptionists to
assist running the hospital and follow a simple but important management plan. We do assist in
training of the business side of the hospital – which is something very important to the fiscal health of
an operation. We have a very experienced Doctor – Daniel Didden, DVM also to consult with Doctors
about practice / patient protocols and treatment management.
Existing practices may join the PD Vet Group, or experienced doctors concerned about a heavy
debt load to buy a practice due to high costs are welcome to start their own practices.
Please see our website: www.petdepot.net/vet
or our retail sites: www.petdepot.net for more
information.
Best regards,
Roman Versch
President
Roman Versch
Labrador Franchises
President
Daniel F. Didden, DVM
Bill Fling, DVM
Director of Veterinary Veterinary Consultant
Operations
Veterinary Franchise
15
Dr. Michael Baer
Mashpee location
Dr. Elizabeth Saylor
Covington location
Dr. Rina Fernandez
Los Angeles location
Dr. Deborah Wallen
Los Angeles location
Dr. Alexander Moller
Los Angeles location
Dr. Pabodh Sharma
Randallstown location
Dr. Judy I
La Verne location
Dr. Juan Castro
Fairfax location
Dr. Bill Fling
Cincinnati location
Dr. Sree Reddy
North Tampa location
Dr. Vanchat
North Tampa location
Dr. Bruce Vernon
Market Street location
Katie’s PET DEPOT® 3000 sq ft. & PET DEPOT® Veterinary Group 2000 sq ft.
Los Angeles, California - Veterinary Hospital
Baer’s PET DEPOT® 3000 sq ft. & Caring Hearts Animal Hospital 2000 sq ft.
Mashpee, Massachusetts
Veterinary Franchise
16
North Tampa PET DEPOT® 4500 sq ft. & PET DEPOT® Veterinary Group 2500 sq ft.
Tampa, FL - Retail Store
Veterinary Care makes up 25% of the expenditure of having an animal in the USA.
PET DEPOT® offers many combination opportunities of retail stores / veterinary care; from
outpatient clinics to full service specialty hospitals.
We maintain a team of credible and accredited Doctors on staff to assist in any needed consultation and management of your hospital.
We can assist in the total project to help build your customized hospital / clinic to meet your
experience level and financial goals.
Please see: www.petdepot.net/vet for more information on this unique opportunity.
Veterinary Franchise
17
ADVERTISING DEPARTMENT
At PET DEPOT® we have a full time in-house
ad department dedicated to helping you
build your business. We have the knowledge,
experience and know-how to bring people
into your store and keep them coming back.
Our office is equipped with the latest software
and technology to create everything you
need from e-mail communication, newsprint,
flyers, in-store signage, business cards, staff
uniforms and pretty much anything else you
can imagine.
Door Hangers
Postcards
We’re new in the neighborhood and we’d
like to offer you these great savings!
L O C A L L Y O W N E D & O P E R AT E D
Misty’s PET DEPOT®
5451 Washington Pike
Knoxville, TN 37918
(xxx) xxx-xxxx
www.mistyspetdepot.com
Wa
sh
ing
ton
Pik
e
Located in the
Harvest Park Center
ay
Dr
enw
Gre
640
9
NATURAL PET FOOD • SUPPLIES • TREATS • GROOMING
25% off
20% off
All Dog & Cat Toys
Any 1 non-food item
excludes food, grooming
& flea/tick products
Must present coupon. Limit 1 per customer. While supplies last.
Cannot be combined with any other sale offer. Expires 04/30/14.
50% off
Must present coupon. Limit 1 per customer. While supplies last.
Cannot be combined with any other sale offer. Expires 04/30/14.
FREE
Any Leash
Natural Balance
trial size roll
with the purchase of
matching collar
with any $20+ purchase
Must present coupon. Limit 1 per customer. While supplies last.
Cannot be combined with any other sale offer. Expires 04/30/14.
5451 Washington Pike • Knoxville, TN 37918
(xxx) xxx-xxxx • mistys@petdepot.com
www.mistyspetdepot.com
Customer Emails
Must present coupon. Limit 1 per customer. While supplies last.
Cannot be combined with any other sale offer. Expires 04/30/14.
Be Sure to sign up for our
FREE Rewards Program!
Savings on food & supplies. Coupons
& specials will be emailed monthly!
Direct Mail Inserts
Caring Hearts
Animal Hospital
Come Celebrate the Grand Opening of Baer’s PET DEPOT® with three Weekends of Super Specials!
February 22nd & 23rd, March 1st & 2nd, 8th & 9th
Feb. 22nd & 23rd Mar. 1st & 2nd
Mar. 8th & 9th
FREE FREE
FREE
100BAGSof One Pound
Dog or Cat Food
up to a $20 value!
Must show ad. While supplies last. Free 5 lb or smaller bag of food with
any $20+ purchase. Limit 1 per household. First 100 customers.
Select brands available. A list of participating brands is available in store.*
$10 OFF
Dog Biscuits
15% OFF
ALL PET FOODS
up to a $9 value!
Must show ad. With any $20+ purchase. First 50
customers. While supplies last. Limit 1 per customer.*
Must show ad. With any $20+ purchase. First 50
customers. While supplies last. Limit 1 per customer.*
25% OFF
25% OFF
*Must present coupon.
Valid Feb. 22 & 23, Mar. 1 & 2, and 8 & 9, 2014.
While supplies last. Can’t be combined with any other offers.
Valid Feb. 22 & 23, March 1 & 2, and 8 & 9, 2014.
While supplies last. Can’t be combined with any other offers.
Valid Feb. 22 & 23, March 1 & 2, and 8 & 9, 2014.
20% OFF
20% OFF
Any Full Groom
Book an appointment today!
PET FOOD SALE
Pet Hair Roller
Dog & Cat Treats
All Dog & Cat Toys
FREE nail trim
First come, first served.
All Greenies
arts
l
g He
Carin Hospita
’s
al
Anim L your petds
for AL nar y nee
veteri
All Pet Beds
20% OFF
While supplies last. Can’t be combined with any other offers.
Valid Feb. 22 & 23, March 1 & 2, and 8 & 9, 2014.
FREE
While supplies last. Can’t be combined with any other offers.
Valid Feb. 22 & 23, March 1 & 2, and 8 & 9, 2014.
Caring Hearts
Animal Hospital
2 weeks of
inside Baer’s PET DEPOT®
Feb. 22nd & 23rd
Mar. 1st & 2nd
Dog or Cat Food
Dog Biscuits
While supplies last. Can’t be combined with any other offers.
Valid Feb. 22 & 23, March 1 & 2, and 8 & 9, 2014.
Mar. 8th & 9th
FREE
FREE
FREE
100 BAGS of
One Pound
Caring Hearts Animal Hospital ®
(508) 477–2525
By appointment only.
Pet Hair Roller
Meet Dr. Baer!
FREE
Wellness Check
a $60 value!
$10
Rabies Vaccine
a $29 value!
25% OFF
All Grooming Supplies
While supplies last. Can’t be combined with any other offers.
Valid Feb. 22 & 23, March 1 & 2, and 8 & 9, 2014.
UP TO
$9 VALUE!
I.D. Tag w/ any $20+ purchase
SPECIALS
Conveniently located
While supplies last. Can’t be combined with any other offers.
Valid Feb. 22 & 23, March 1 & 2, and 8 & 9, 2014.
Available brands may vary.
All Cat Litter & Furniture
While supplies last. Can’t be combined with any other offers.
Valid Feb. 22 & 23, March 1 & 2, and 8 & 9, 2014.
15% OFF
All Reptile, Bird, Fish &
Small Animal Supplies
While supplies last. Can’t be combined with any other offers.
Valid Feb. 22 & 23, March 1 & 2, and 8 & 9, 2014.
EVERYTHING ELSE IN
STOCK 10% OFF!
Caring Hearts Animal Hospital
508.477.2525
Providing quality veterinary care for your furry friends. Conveniently located inside Baer’s PET DEPOT®
On call for emergencies 24 hrs a day.
Monday: CLOSED
Tuesday–Friday: 8am–6pm
Saturday–Sunday: 9am–5pm
Sign up for your FREE PET DEPOT ® Rewards Membership in store for immediate savings!
Must show ad. Limit 1 per customer.
First 200 people. Valid 2/22/14–3/9/14.
508.477.2525
Blue
*5 lbs
Buffalo
or Smaller
*First 50 customers
GRAND OPENING
Three Weekends of Super Specials
February 22nd & 23rd, March 1st & 2nd, 8th & 9th
*Look on back for details and exclusions
Must show ad. Limit 1 per customer.
First 200 people. Valid 2/22/14–3/9/14.
*First 50 customers
• Limited to stock on hand, while supplies last. Brands shown may be substituted by store.
• Discounts taken off standard retail price. No cash back on previous purchases.
• See store associate for more details.
* Free items only valid on designated dates.
Baer’s PET DEPOT®
7 N. Market St.
Mashpee, MA 02649
508.477.2524
www.baerspetdepot.com
FREE REWARDS MEMBERSHIP
ASK A STORE ASSOCIATE FOR DETAILS
REWARDS
Monday–Friday: 9am–7pm
Saturday–Sunday: 10am–6pm
If you ever need help with ideas for ads, we
maintain an online marketing gallery full of all the
work we produce. Here you can see examples
of successful ads made by other stores that can
most certainly help you build your business.
Our ad department is here for you. If you take
advantage of our advice, programs and deals
we have to offer you will be sure to see your
sales grow.
Advertising Department
18
Posters
REWARDS MEMBERS
SAVE EVERYDAY
1st Place - Win $200 in Zoo Med Products
2nd Place - Win $100 in Zoo Med Products
3rd Place - Win $50 in Zoo Med Products
FOR EVERY $20 ZOO MED PURCHASE,
YOU’LL RECEIVE A BALLOT FOR THE
PRIZE DRAW TO WIN UP TO $200
IN ZOO MED PRODUCTS!
Sign up today to
join our FREE
Rewards Program!
CONTEST RUNS DECEMBER 19th, 2013 - JANUARY 31st, 2014
Welcome to the wonderful world of Zoo Med! Zoo Med offers a wide variety of quality products
for Reptiles, Birds, and Aquarium Fish. With over 30 years of product innovation, customer
loyalty, and extreme quality standards we invite you to enjoy the #1 Reptile Brand World Wide.
ASK AN ASSOCIATE FOR DETAILS
HURRY IN FOR YOUR CHANCE TO WIN!
In addition to all the things we can produce, we also have good
relationships with printers, newspapers and distributors to help you save
money and get ads out fast and efficiently. We also work with pet food
companies to provide co-op funds for the PET DEPOT® ad fund and to
provide your customers with money saving coupons on popular pet
foods.
Newspaper & Magazine Ads
Business Cards
Cody PET DEPOT®
CHECK OUT OUR NEWLY
RENOVATED STORE!
556A Yellowstone Ave. Cody, WY
(307) 250-1942
205 Ross St. Suite A • Gillette, WY 82716
(307) 686-8449 • joes2@petdepot.com
www.joespetdepotgillette.com
www.codypetdepot.com
Mon - Sat 9am - 7pm • Sun 11am - 4pm
NEW ITEMS
ARRIVING WEEKLY!
Riverside Ave
Conifer Ln
Gulch St
Walmart
Cody Labs
Yellowstone
Ave.
20% OFF
Store Hours
Mon - Sat 9am - 8pm
Sunday 12pm - 6pm
Like us on facebook
www.facebook.com/codypetdepotinc
Riverside Cemetery
16
HAPPYVALENTINE’S
DAY!
ANY ONE ITEM
excludes pet food
NATURAL PET FOOD HEADQUARTERS • TREATS
TOYS • SUPPLIES • GROOMING • ADOPTIONS
FREE CAN
OF DOG OR CAT FOOD
N O P U R C H A S E N E C C E S S A RY !
MUST PRESENT COUPON. Limit 1 per customer. While supplies last.
Cannot be combined with any other sale offer. Expires 01/31/14.
MUST PRESENT COUPON. Limit 1 per customer.
While supplies last. Cannot be combined with any
other sale offer. Expires 03/31/14.
LARGEST SELECTION OF ALL PET
FOODS & SUPPLIES IN THE BASIN
•
•
•
•
Su p p le m e n t s
L iv e R e p t ile s • F is h
Sm a ll M a m m a ls
Sp e c ia l O rd e rs
Advertising Department
19
FRANCHISE SUPPORT
Franchise Support – through every step of the way
We have a complete training program to
help you understand how to run your
store. You will come to California to train
in one of our corporate stores and learn
about the business administration side
to run a healthy business, plus the retail
merchant side to grow your sales.
We also come to your store to set up the computers and help you stock your
store, providing additional training for you and your staff. We follow up closely
with you during the first few months of your new store opening – daily if need
be. We have the technology to log on to your computer from our offices and
work with you until you can follow the system comfortably. Past that, we are
here everyday to assist our store owners on an as need basis.
Our support programs are simple and executable to produce results. We will
train you and coach you to use the system to build your sales.
We have a simple user friendly system to run your store that includes
point-of-sale for customer tracking, inventory management and business
finance management. We have a team of specialist for specific help in advertising, in-store sales building and managerial consultation. We have all the tools
you need at the push of a button.
We email you weekly owners updates with advertising ideas and an owner’s tool
box with links to everything you need to stay ahead of your business; to help
lead your staff and build your customer base.
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We have additional services that are part of what we do to help you when
you decide to join PET DEPOT®:
• Advertising – we have an in-house crew that does nothing but help our
franchisees run promotions for their stores. This department offers a broad
range of media products to keep your store fresh in the mind of your
customers. See the advertising button in this e-mail for more information.
• Point of Sale – We maintain data and point of sale software and hardware to
pinpoint your path to success. We know exactly what people are buying for
their pets. Your inventory dollars are allocated to match department sales.
We assist in all aspects of helping you build your store from:
o
3rd party financing for qualified applicants
o
Store lease negotiation
o
Store design
o
Contractor monitoring – keeping your interests first
o
Fixture and equipment set up
o
Stock buying and Inventory stocking
o
Employee training programs
o
Administrative procedures to help you run your business
o
Grand opening planning and advertising
o
Operating procedures training
o
Growth planning of your store
o
Advice / consultation on daily operations as needed.
It’s your store, so you run it. We work with you as much as you need to be sure
that you understand your store and how to grow sales. We are here to support
you as you need it. We don’t just sell franchises, we own and operate PET
DEPOT® stores and hospitals ourselves; so we can give you solid advice on
how to stay on track to build a strong healthy business.
Franchise Support
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FREQUENTLY ASKED QUESTIONS
What do I get with my PET DEPOT® Franchise?
PET DEPOT® is a turn-key Franchise business that
includes assistance in all areas of opening a new
business.
• Site selection assistance • Demographic Analysis
• Store Design • Fixtures • Inventory • Point of Sale
Computers and Software • Administration Training
• Staff Training • Selling & Merchandising Training
• Working Capital • Advertising Department
• On going assistance & support as you need it
Donna of Donna’s PET DEPOT®
What makes PET DEPOT® Different from other pet retailers?
YOU! We have all the tools you need to be successful in this industry.
• Support from our vendor / distributor partners: We have all the support from
the main brands to help you compete on pricing and promotion.
• In house advertising to communicate with your customers weekly about your
deals and events
• A proven system to help you run your business like a business.
• A team of owners like you that care about pets and people and give expert
advice on caring for your pets.
Territory Availability:
• PET DEPOT® has many territories still available in all 50 states as well as
Mexico and Canada.
How much does it cost?
The actual cost becomes clearer once a demographic analysis is done where you would
like to open. This helps us to understand what size store the community
can support. Generally, figure about $100 per sq. foot. In larger store formats,
the cost per s.f. drops.
FAQs
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How much sales and profit will my store make?
• Your store sales & profitability may vary depending upon numerous factors,
including your demographics, competition, gross profit margin and ability to sell.
How long will it take to open my store?
• 4 – 6 months: The process goes as fast or as slow as you need. Sometimes the
financing process, location search and permit process can add to this time line.
Does PET DEPOT® Sell Animals?
• YES – If you expect to sell bird cages, it helps to have birds. Bringing pets and
people together are part of the enjoyment of being in the pet business. We also do
dog & cat adoptions with local rescue operations.
What are the fees associated with this franchise?
• PD Barkery = $20k
Full Retail = $35k
Full Retail/Vet Combo = $45k
• A PD Franchise License is good for 10 yrs
• 2% advertising fee; debited weekly and used to promote PD stores to customers
• 5% royalty on gross sales
What type of assistance do you provide?
We are here to help in all early stage requirements to help you get up and running
as quickly as possible. You come to California to train in one of our corporate stores
for a week. We then come to your store to help in the Point of Sale and stocking of
your store. We provide on going assistance as you need it – simply contact us for
immediate results. Once you know how to run your business, we do not meddle in
your day to day operations.
Contact us:
Please contact Roman Versch to see if you have any questions or would like to be
contacted personally to discuss the business: roman@petdepot.net
FAQs
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APPLICATIONS
To fill out a retail franchise application, please visit:
www.petdepot.net/franchise-overview/retail-franchise-application/
To fill out a veterinary franchise application, please visit:
www.petdepot.net/franchise-overview/veterinary-franchise-application/
Or visit our site for more information
www.petdepot.net
Applications
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