The Key to the World of Luxury Hotels

Welcome to Cityguide TV
The Key to the World of Luxury Hotels
the key to the world
of luxury hotels
CityGuidetv –
LUXURY TELEVISION FOR TOP HOTELS
With CityGuideTV you are there where even the most expensive publicity brochures will
never get to: directly on TV channel number 1, in the rooms and suites of the luxury hotels
in Switzerland.
CityGuideTV is 5-star marketing for the most mobile luxury target group worldwide: business
travelers and free individual travelers. CityGuideTV reaches this high-income target group in
some 60 top hotels without scattering loss.
CityGuideTV is a unique type of media with more than 3 million customer contacts in the
luxury hotel business. The advertising partner reaches the popular target group of best earning
business and leisure travelers emotionally and in the most relaxing moments.
CityGuideTV is a fifteen-minute regional TV information program for demanding hotel guests
and tailored to each individual hotel. 96 % of all hotel guests watch the hotel’s TV program,
86 % of which CityGuideTV.
CityGuideTV provides fast information on tourist and cultural highlights of the region and
offers tips for shopping and going out.
CityGuideTV runs 24 hours a day 7 days a week in English on the first TV channel of the most
important 4 and 5 star hotels.
I would be pleased to support you personally in selecting the optimum package of CityGuideTV
for your individual, customized communication.
Silvia Affolter
CEO YourStory AG
YOUR 5-STAR MARKETING FOR
THE MOST MOBILE TARGET GROUP WORLDWIDE:
INTERNATIONAL DECISION-MAKERS FROM THE
ECONOMY, POLITICS AND CULTURE.
TARGET GROUP / TELEVISION USAGE
96 % OF ALL HOTEL GUESTS USE THE HOTEL TV PROGRAM
86 % OF WHICH CityGuideTV
GENDER
AGE
27%
WOMEN
73%
MEN
27%
> 50 YEARS
51%
30 – 50 YEARS
22%
< 30 YEARS
14,8% CHf   50 000 – 100 000
INCOME
PER YEAR*
16%
CHf 100 000 – 150 000
69,2% > CHf 150 000
  4%
NO
(100 % = all guests)
96%
YES
CONSIDERATION
OF CityGuideTV
14%
NO
(100 % = everyone with
TV set switched on)
86%
YES
TV USAGE IN HOTELS
WATCHING PERIOD
OF CityGuideTV
(100 % = everyone having
come across CityGuideTV)
 5,5% 1 – 5 MINUTES
77,8% 5 – 10 MINUTES
16,7% ENTIRE PROGRAM
* 6 % of all guests own a fortune of several millionsSource: guest survey by the concierges
* 1 % belongs to the category of the Ultra High Net Worth Individuals in our partner hotels
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CHOICE OF HOTEL
2011 GUESTS’ CATEGORY SELECTION BY COUNTRY OF ORIGIN (A Selection)
Gulf States
77,3%
China
70,9%
Russia
61,5%
usa
55,7%
Spain
53,6%
United Kingdom
52,8%
Japan
51,4%
France
38,5%
Italy
32,4%
Germany
31,5%
Switzerland
30,5%
4 & 5 Segment
Other segments
Source: Federal Statistical Office 2011
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CityGuideTV MAKES 3 MILLION
CUSTOMER CONTACTS POSSIBLE IN 7 CITIES
OF SWITZERLAND EACH YEAR.
HOTEL OCCUPANCY / REACH
NUMBER OF OVERNIGHT STAYS IN SWITZERLAND
BY GUESTS’ COUNTRY OF ORIGIN AND STAR CATEGORY 2011
4 & 5 Other
Segment
segments
total 2011
Increase vs. 2010
Switzerland
4 597 343
11 155 024
15 752 367
+1,6 %
Germany
1 626 697
3 581 195
5 207 892
–9,2 %
United Kingdom
860 818
838 929
1 699 747
–5,4 %
USA
845 066
647 065
1 492 131
–2,4 %
France
506 220
887 946
1 394 166
–5,4 %
Russia
324 412
189 342
513 754
+7,1 %
Gulf states
312 612
105 997
418 609
–2,7 %
Italy
296 450
711 069
1 007 519
–8,8 %
China (without Hong kong)
295 848
299 416
595 264
+58,4 %
Japan
251 592
228 151
479 743
–8,8 %
Netherlands
240 871
606 567
847 438
–13,5 %
Spain
222 404
229 059
451 463
+1,0 %
India
221 247
239 193
460 440
+29,0 %
Belgium
187 189
491 328
678 517
–9,0 %
Austria
126 950
273 316
400 266
–1,1 %
Canada
113 562
114 575
228 137
–1,0 %
Brazil
93 358
101 134
194 492
+18,3 %
Australia
88 463
147 140
235 603
+2,0 %
Sweden
82 869
120 647
203 516
–2,8 %
Israel
75 470
87 571
163 041
+11,7 %
Other South and East Asia
64 617
53 283
117 900
+17,5 %
Greece
61 088
40 474
101 562
–15,0 %
Luxembourg
56 032
58 989
115 021
–15,8 %
Denmark
54 123
79 639
133 762
+1,8 %
Korea, Republic
52 367
115 499
167 866
+6,6 %
Singapore
49 881
60 093
109 974
–2,1 %
China (Taiwan)
48 115
26 085
74 200
+58,8 %
Thailand
48 006
45 396
93 402
+5,6 %
Turkey
46 936
42 986
89 922
–3,2 %
Norway
46 558
58 018
104 576
+0,4 %
Central America, Caribbean
45 475
43 829
89 304
+1,6 %
Poland
42 975
107 122
150 097
+0,7 %
Hong kong
41 735
40 221
81 956
+19,3 %
Rest of Africa
40 375
84 213
124 588
–3,3 %
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Other
4 & 5 Segment
segments
total 2011
Increase vs. 2010
Ukraine
40 287
32 320
72 607
+10,4 %
Portugal
39 202
70 817
110 019
–8,9 %
Finland
39 069
56 215
95 284
–3,1 %
Other Europa
38 224
79 908
118 132
–42,6 %
Other Western Asia
35 738
34 888
70 626
+1,6 %
Ireland (Eire)
32 275
32 990
65 265
–10,9 %
South Africa, Republic
31 609
35 829
67 438
+4,7 %
Indonesia
30 427
25 370
55 797
+59,9 %
Czech RePublic
28 911
76 525
105 436
+5,6 %
Other South America
26 711
32 575
59 286
+0,3 %
Rumania
26 145
60 640
86 785
–11,6 %
Malaysia
23 288
27 285
50 573
+14,0 %
Hungary
22 596
61 768
84 364
+1,1 %
Egypt
21 404
15 693
37 097
–5,8 %
Other North Africa
20 673
30 451
51 124
–1,9 %
Argentina
18 085
19 766
37 851
+6,2 %
Bulgaria
13 979
24 377
38 356
–14,1 %
New Zealand, Oceania
13 781
21 266
35 047
+6,3 %
Philippines
9 819
8 832
18 651
+19,7 %
Slovakia
9 199
27 085
36 284
+7,8 %
Liechtenstein
8 940
17 346
26 286
–2,5 %
Estonia
8 512
7 837
16 349
–4,5 %
Slovenia
7 454
18 258
25 712
–7,8 %
Croatia
7 452
19 308
26 760
–11,9 %
Serbia and Montenegro
6 902
20 794
27 696
+6,2 %
Latvia
6 253
8 804
15 057
+38,5 %
Cyprus
5 929
3 305
9 234
–8,6 %
Chile
5 927
7 971
13 898
+13,4 %
Belarus (White Russia)
4 899
10 111
15 010
–36,6 %
Lithuania
4 852
9 423
14 275
+9,4 %
Island
4 216
7 278
11 494
–11,1 %
Malta
3 927
6 301
10 228
–35,9 %
Total:
12 664 409
22 821 847
35 486 256
–0,9 %
Source: Federal Statistical Office 2011 / HESTA (accommodation statistics)
CityGuideTV REACH
PARTNER HOTELS
CITIES
NUMBER OF ROOMS
NUMBER OF BEDS
NUMBER OF OVERNIGHT STAYS
56
7
7 755
15 010
3,5 MILLION CUSTOMER CONTACTS
11
WITH CityGuideTV YOU
DETERMINE YOUR APPEARANCE INDIVIDUALLY,
TAILORED TO YOUR NEEDS.
PROGRAM STRUCTURE
PROGRAM CONTENT
hotel film
90"–180"
COMMERCIAL BREAK
S
G
P
S
G
P
60"
city
120"
COMMERCIAL BREAK
60"
culture
120"
P
Advertorial possible
COMMERCIAL BREAK
S
G
P
60"
shopping
120"
P
Advertorial possible
COMMERCIAL BREAK
S
G
P
60" going out
120" P
Advertorial possible
COMMERCIAL BREAK
S
G
P
60" swiss made
90"
Editorial report possible
Advantage:
• Since only a restricted number of advertising partners may be placed,
strong attention is guaranteed.
• High image transfer because of journalistically prepared program
• Advertisement directly embedded into program
• Editorial connection without announcement of commercial break
14
P
PACKAGES
FOUR OFFERS FOR AN OPTIMUM PLACEMENT OF YOUR MESSAGE (Prices upon request)*
S
Silver
○ Max. 10-second TV commercial in all of Switzerland
○ Minimum booking: 6 months
All of Switzerland G
gold
platinum
1 year in CHF
✓
○ 20-second TV commercial, individually bookable per city
○ Minimum booking: 6 months
Zurich Geneva / Lausanne Lucerne Gstaad
St. Moritz
Berne
P
½ year in CHF
✓
½ year in CHF
✓
✓
✓
✓
✓
✓
1 year in CHF
✓
✓
✓
✓
✓
✓
○ 60-second appearance, individually bookable per city or in all of Switzerland
○ TV commercial, stand-alone (without other TV commercials), with direct editorial
connection plus advertorial
○ Appearance can be subdivided at customer’s discretion, e. g. 1 TV commercial + 1 advertorial etc.
○ Delivery of TV commercial by customer, advertorial produced by YourStory AG upon request
○ Minimum booking: 1 year
○ Exclusivity
½ year in CHF
1 year in CHF
Zurich–
✓
Geneva / Lausanne –
✓
Lucerne–
✓
Gstaad–
✓
St. Moritz
–
✓
Berne–
✓
All of Switzerland –
✓
P
platinum
plus
+ 90-second editorial report in “Swiss Made” module, e. g. on Swiss Private Banking,
Swiss Schools, Swiss Health
+ Booking is only possible for all of Switzerland
+ Customer determines content and is free to choose the design
+ Delivery of contribution by customer or implemented by YourStory AG
+ Minimum booking: 1 year
+ Price upon consultation
* We will be pleased to prepare an individual offer for you.
15
WITH CityGuideTV YOU ARE
PRESENT IN THE MOST RENOWNED HOTELS
OF SWITZERLAND.
PARTNER HOTELS IN SWITZERLAND
A TOTAL OF 56 LUXURY HOTELS IN 7 CITIES WITH 7 755 ROOMS AND SUITES
ZURICH
Alden Hotel Splügenschloss
Hotel St. Gotthard
Steigenberger Bellerive au Lac
Baur au Lac
Mövenpick Hotel Zürich-Airport
Storchen Zürich
Crowne Plaza Zurich
Novotel Zürich Airport Messe
SwissÔtel Zürich
Hilton Zurich Airport
Novotel Zurich City-West
The Dolder Grand
Hotel Ascot
Park Hyatt Zurich
The Guests’ House Hotel Zurich
Hotel Continental Zurich
Radisson Blu Hotel, Zurich Airport
Widder Hotel
Hotel Glärnischhof
Renaissance Zürich Hotel
Zürich Marriott Hotel
Hotel Senator
Seedamm Plaza
Total Rooms: 3 696
Crowne Plaza Geneva
Mövenpick Hotel & Casino Geneva
SwissÔtel Métropole Geneva
Hotel d’Angleterre
Novotel Genève Centre
Angleterre & Résidence (LAU)
HÔtel de la Cigogne
Starling Geneva Hotel &
HÔtel Beau-Rivage Palace (LAU)
Intercontinental Geneva
Conference Center
Total Rooms: 2 161
Ameron Hotel Flora
Hotel Schweizerhof Luzern
Seehotel Hermitage
Art Deco Hotel Montana
Hotel Seeburg Luzern
Seehotel Kastanienbaum
Grand Hotel National
Palace Luzern
Hotel des Balances
Romantik Hotel Wilden Mann
Total Rooms: 780
Chalet Hotel Hornberg
Hotel Arc-en-Ciel
Steigenberger Hotel Gstaad-Saanen
GOLFHOTEL Les Hauts de Gstaad
Hotel Christiania
Wellness & Spa Hotel Ermitage-Golf
Grand Hotel Park
Hotel Le Grand Chalet Gstaad
Gstaad Palace
Hotel Olden
Total Rooms: 598
Kempinski Grand Hotel des Bains
Total Rooms: 349
GENEVA / LAUSANNE
LUCERNE
gstaad
st. moritz
Badrutt’s Palace Hotel
berne
Hotel Allegro Bern
18
Total Rooms: 171
WHEN WILL YOU STAGE
YOUR APPEARANCE IN THE WORLD
OF LUXURY HOTELS?
DATES AND CONTACT
DATES
Dates / Period of broadcast
Spring / Summer broadcast: April 1 until September 30
Fall / Winter broadcast: October 1 until March 31
Deadline for data delivery / Editorial deadline
Always 1 month before the broadcasting date
Broadcasting material / Technical information
Video: Quick Time or MPEG-4 / Codec: Interlaced H.264 / Resolution: 1920 x 1080
Pictures: TIF or JPG / Resolution: 1920 x 1080
CONTACT
Silvia Affolter
CEO
YourStory AG – CityGuideTV
Sunnhaldenstrasse 46A
8704 Herrliberg
Phone +41 44 915 21 21
marketing@cityguidetv.ch
www.cityguidetv.ch
PHOTOS
Special thanks to Badrutt’s Palace Hotel, Baur au Lac, Hôtel Beau-Rivage Palace and The Dolder Grand
ISSUE: June 2012
20