Washington DC - OUTFRONT Media

Transcription

Washington DC
1325 Massachusetts Ave, NW, Ste 200 / Washington, DC 20005-4102 / 202.775.9115 / OUTFRONTmedia.com
Customers are at the core of everything we do. We are driven to make it easier to plan, buy, and activate successful
advertising programs. We are laser-focused on exceptional customer service and on exceeding customer expectations.
We embrace change and take the lead in creating new markets, new formats and new opportunities. We put fresh
thinking and innovative approaches to work in all aspects of our business — from digital networks, to social and
mobile integration, to improved business practices.
We are OUTFRONT Media. Always innovating. Always connecting. Always on. Always the right choice. Always.
Copyright © 2016 OUTFRONT Media Inc. All rights reserved.
Why Go Out-of-Home?
95%
80%
61%
20%
Outdoor
40%
Commuters
60%
91%
70%
71%
67%
Internet
96%
Newspaper
100%
Radio
Today’s consumers are increasingly mobile — 70% of their waking hours are spent away from
home and with out-of-home ads whether in their cars, riding mass transit, on foot or at the
point-of-sale.
OOH advertising reaches almost the entire U.S. adult population each
week.
Television
According to the 2013 Arbitron Out-of-Home Advertising Study, we are spending even more
time out of home — more than 89% of U.S. residents aged 18 or older are exposed to Outdoor
advertising each day. Outdoor advertising reaches consumers 24/7 — during their daily
commute, on their lunch break and throughout shopping trips. Out-of-home is often the last
message a consumer receives before making a service or buying decision.
Pedestrians
It’s Simple — That’s Where the People Are!
Washington DC
0%
Out-of-Home
Why OUTFRONT Media?
We deliver audience.
Our media is targetable by market and demographic, allowing us to pinpoint accurately who
you need to reach, and then reach them consistently — more than 20 times each month. With
our newest media measurement system, TAB OOH Ratings, we are able to further refine our
delivery.
Nearly three-quarters of outdoor viewers shop on their way home from work; more than
two-thirds make their shopping decisions while in the car and more than one-third make the
decision to stop at the store while on their way home — all times when outdoor advertising has
the opportunity to influence purchasing and service decisions.
Source: Arbitron Out-of-Home Advertising Report, 2013
Why Now?
We deliver service.
We are committed to delivering research and information that helps tailor a program to achieve
your marketing objectives. We are committed to the “after-sale,” following your program through
to success.
We deliver America.
Out-of-home is the LAST mass reach medium. Beyond fragmentation and self-selection is
an emerging marketplace that is redefining how we interact with media and content. As the
traditional media model gets reconfigured, out-of-home becomes the ONLY mass media choice.
We are always there and we are always on.
Whether it’s bulletins in suburban communities, transit shelters and bus kings in our urban
centers, rail displays in transportation systems that connect bedroom communities to
commercial centers, high-impact digital billboards, or standard billboards on highways entering
or leaving major cities, we have you covered.
Last Rev. 07/19/16
Washington DC
1325 Massachusetts Ave, NW, Ste 200
Washington, DC 20005-4102
(202) 775-9115 / OUTFRONTmedia.com
National In-Car Study
18 1/2 Hours per week on the road!
3:00
Washington DC
Billboards move consumers to action!**
On a roadside billboard, have you ever learned of...
2:52
a phone number
28%
44%
a radio tune-in
Typical Weekend
a TV show tune-in
0%
How much time in hours or minutes do you spend combined,
either driving or riding as a passenger in any vehicle, on a
typical weekday/weekend?
47%
bus stop?
26%
a website address
Typical Weekday
59%
58%
a restaurant*
0:00
public bus, not including
a school bus?
50%
a store*
2:00
1:00
At any time in the past 7 days have you noticed a...(total)
58%
an event
2:07
Buses & Shelters get attention!**
38%
taxi cab?
33%
25%
50%
75%
0%
25%
50%
75%
100%
*and visited establishment
Results displayed in hours: minutes
31% Increase in time spent in-car.
e
eas
ncr
I
31%
3:00
71% of travelers notice Billboard Ads.*
From work to...
fast-food restaurant
2:52
2:11
2:00
Workers shop on their way home.**
a sit-down
restaurant
Most of
the Time
28%
22%
Sometimes
34%
53%
a drug store
2003
2009
During our 2003 national in-car media survey, Arbitron found
that Americans averaged 2 hours and 11 minutes in their cars
during an average weekday; in 2009, Americans are reporting
spending 2 hours and 52 minutes in their cars per weekday —
a 31% increase.
58%
a convenience store
a dept. store
0
82%
a grocery store
1:00
Each Time
9%
Almost
Never
16%
44%
32%
63%
a “Big Box” store
Never
11%
0%
25%
50%
75%
Base: United States residents aged 18 or older who have traveled in any vehicle in the past month. ** Based on respondents that noticed ads.
Source: Arbitron National In-Car Study 2009
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Washington DC
100%
Out-of-Home Creates Awareness!
Washington DC
7 out
of 10
Adults say that they’ve seen an OOH ad in the past month
And among those who have seen an OOH ad:
70%
Say OOH is very, or
somewhat likely, to
influence a purchase.
58%
Search the web as a
direct result of seeing
an ad.
55%
Use mobile /social
media to share
information while
viewing an OOH ad.
Source: Touchpoints USA Billboard Study, 2012
Are more likely to learn
about the brand being
advertised.
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Washington DC
41%
Moving Consumers to Action!
Washington DC
7 out
of 10
Adults say that they’ve seen an OOH ad in the past month
And among those who have seen an OOH ad:
40%
40%
40%
viewed a
DIRECTIONAL ad
WATCHED a TV
program
advertised
visited a
RESTAURANT
advertised
TALKED about a
product advertised
ATTENDED an event
advertised
29%
28%
26%
26%
18%
shopped a
SALE in-store
that week
shopped a
SALE online
that week
visited a
WEBSITE that
was advertised
39%
IMMEDIATELY
visited business
Source: Arbitron OOH Industry Report, 2013
CALLED
a phone number
advertised
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Washington DC
33%
OOH: A Return On Your Investment
Washington DC
$4.00
$3.50
$2.80
$2.50
$2.43
$3.38
$3.14
$2.41
$1.00
$.50
OOH
PRINT
$1.50
ONLINE
$2.00
TV
The British media research firm Brandscience analyzed over 600
econometric case studies to gauge the impact of out-of-home on sales
results. The information is used to provide insights about how out-of-home
advertising works relative to other media, independently and in synergy
with other media. Brandscience found for each dollar spent on out-of-home
advertising, an average of $2.80 was received in sales. Television and print
advertising have a lower ROI, yet receive a greater share of the dollars in
the average media mix.
Sales ROI
$3.00
RADIO
It’s Simple — That’s Where the People Are!
$-
Research studies have repeatedly shown that OOH significantly lowers the cost of advertising.
To reach 1,000 people, online can cost up to $17.50 per thousand impressions, magazines
can cost up to $21.00 per thousand. At $3.38-$8.65 per thousand impressions, OOH delivers
the same audience at significantly lower costs. Only radio comes anywhere close.
$50.00
Using out-of-home in combination with other media improves
the retention of a campaign’s advertising message. This works
particularly well for television and online advertising.
Television
Newspapers
Magazines
$40.00
Internet
Cable
Broadcast
18
Message Decay Rate (Days)
$30.00
Online
$20.00
OOH
Radio
$10.00
ly
es
s
ai
in
D
us
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Se
a
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ot
rc
Po h S
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en rta ite
lS s
er
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us al C ite
s
in
o
nt
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es
en
s
ot
C
on t
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te
et
nt
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or
rly
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ot P .
Sp TV rim
e
ot
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TV ew
s
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im
e
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te tw
rc o
r
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ne ec
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d
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ew
ot
sw
M
e
W en ek
l
om ’s
In ies
en te
re
’s
Fa st
sh
B ion
us
in
es
s
el
t
Po er
st
B er
ul
le
tin
N
et
w
or
k
14
12
10
8
6
4
2
$0
Sh
16
0
Without OOH
Source: OAAA.org, 2013
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Washington DC
With OOH
Increase Your Reach!
Washington DC
According to a 2012 survey conducted by Touchpoints USA, when OOH is added to
a media plan, it can increase reach by 18% for TV and up to 45% for Radio.
+316%
+212%
+18%
TV
+68%
+45%
Radio
Web
Social
Mobile App
Source: Touchpoints USA Billboard Study, 2012
Out-of-home media delivers more online activity per advertising dollar spent compared to other offline media.
400
350
294
300
250
180
200
150
100
50
61
350
311
Television
174
98
Search
61
98
63
Facebook
Source: Arbitron OOH Industry Report, 2013
95
Newspaper/Magazine
Out-of-Home
Twitter
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Washington DC
Radio
154
Top 50 Market Coverage
Market
CBSA
Population Age 18 +
Phoenix-Mesa-Scottsdale, AZ
3,457,429
Detroit-Warren-Dearborn, MI
3,332,255
Riverside, CA
3,307,319
Seattle-Tacoma-Bellevue, WA
2,909,229
Minneapolis - St. Paul, MN
2,698,084
San Diego-Carlsbad, CA
2,563,295
Tampa-St. Petersburg (Sarasota), FL
2,374,159
Baltimore-Columbia-Towson, MD
2,188,674
St. Louis, MO-IL
2,177,675
Denver-Aurora-Lakewood, CO
2,157,155
Pittsburgh, PA
1,903,444
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Orlando-Kissimmee-Sanford, FL
1,859,297
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New York, NY /
15,806,405
North Jersey & Central Jersey
Los Angeles-Long Beach, CA
10,363,815
Chicago, IL-IN-WI
7,322,541
Dallas-Ft. Worth-Arlington, TX
5,239,799
Houston-The Woodlands, TX
4,885,987
Miami-Ft. Lauderdale, FL
4,783,986
Philadelphia, PA-NJ-DE-MD /
4,727,310
South Jersey
Washington, DC-VA-MD-WV
4,720,493
Atlanta, GA
4,298,956
Boston-Cambridge-Newton, MA-NH
3,811,087
San Francisco /
Oakland /
3,714,911
San Jose, CA
•
Bulletins/
Walls
indicates OUTFRONT media available
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Washington DC
Posters/
Jr. Posters
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Commuter Rail/
Subway
Buses
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Street
Furniture
Wrapped
Media
Lifestyle Centers/
CityLites
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indicates digital media available
Washington DC
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Airports
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Top 50 Market Coverage
Market
•
CBSA
Population Age 18 +
Bulletins/
Walls
Washington DC
Posters/
Jr. Posters
Portland-Vancouver, OR-WA
1,852,687
•
Charlotte-Concord, NC-SC
1,843,603
•
San Antonio-New Braunfels, TX
1,780,935
•
Sacramento-Roseville, CA
1,741,842
••
Cincinnati, OH-KY-IN
1,647,337
•
Las Vegas-Henderson-Paradise, NV
1,615,337
••
Cleveland-Elyria,OH
1,615,309
•
Kansas City, MO-KS
1,577,229
••
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Columbus, OH
1,545,222
••
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San Jose-Sunnyvale, CA
1,525,784
••
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Austin-Round Rock, TX
1,518,122
Indianapolis-Carmel-Anderson, IN
1,500,259
••
Nashville-Davidson, TN
1,406,121
••
Virginia Beach, VA-NC
1,342,960
•
Providence-Warwick, RI-MA
1,287,098
•
Milwaukee-Waukesha, WI
1,205,977
•
Jacksonville, FL
1,122,497
••
Oklahoma City, OK
1,024,675
Memphis, TN-MS-AR
1,007,324
••
Richmond, VA
993,380
•
Louisville, KY-IN
989,275
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New Orleans-Metairie, LA
984,141
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Hartford-West Hartford, CT
962,897
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Raleigh, NC
958,147
•
Buffalo-Cheektowaga, NY
906,516
•
Birmingham-Hoover, AL
883,982
Rochester, NY
855,479
indicates OUTFRONT media available
•
Commuter Rai/
Subway
Buses
Street
Furniture
Lifestyle Centers/
CityLites
•
•
Airports
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indicates digital media available
Source: Census Data (2016 Update)
Washington DC
Wrapped
Media
Last Rev. 07/19/16
Washington DC Overview
Washington DC
The Washington DC area is home to millions of people including our nation’s president, our federal government
and many influential dignitaries. The region is an important economic, cultural, and entertainment center serving
as headquarters to the US Government, World Bank, International Monetary Fund (IMF), National Geographic
Society, Discovery Communications, GEICO, Lockheed Martin, Marriott International, Capital One, Volkswagen
and many more. Our vast array of top colleges and universities, health and technology advancement and high
powered positions skew the DC area as the nation’s most educated work force.
In addition to the diverse residents, DC serves millions of visitors each year as they flock to a playground of
national treasures ranging from the Smithsonian museums to legendary landmarks like the Capitol and the White
House. The metro area has a plethora of famous established neighborhoods as well new hip and trendy areas
bustling with restaurants, shopping and nightlife.
OUTFRONT Media dominates Washington DC and the adjacent jurisdictions, suburbs, and neighborhoods
throughout Virginia and Maryland with outdoor advertising options on bus, rail, street furniture and walls.
Market Demographics:
CBSA Population (18+ DC Metro):
HHI $100K+:
College Educated (4+ yrs):
White Collar Occupation:
Blue Collar Occupation:
4,720,493
45.2%
43.8%
51.2%
17.8%
Race & Ethnicity:
White:
64.1%
AA/B:
24.7%
Hispanic:13.8%
Available Products:
• MobileGeofencing
Asian: 5.1%
Other: 6.2%
Source: Census Data 2016, Washington DC/Arlington/Alexandria CBSA, Scarborough 2015
Market In Motion:
Drove alone to any place (wk):
Traveled 200+ miles (wk):
Spent 30+ minutes traveling to work one way:
Walked 1+ miles town/city (wk):
90.0%
29.8%
30.3%
50.1%
Source: Washington DC/Arlington/Alexandria CBSA, Scarborough 2015
• Bus Garages
11
• Buses1,661
• Bus Media
Exteriors, Wraps, Interiors
• Bus Areas Served
Arlington, Fairfax, Alexandria, Prince William, Montgomery, Prince George's and Washington, DC
• Rail Stations
• Rail Cars
• Rail Media
• Rail Areas Served
104
1,090
Station, Interior Car, Station Dominations, Digital
Arlington, Fairfax, Alexandria, Prince William, Montgomery, Prince George's and Washington, DC
• Street Furniture
• Street Media
• Street Areas Served
233
Bike Share, Metro Lights
Washington, DC
• Walls20
• Wall Areas Served
Washington, DC
Washington DC
Last Rev. 07/19/16
Points of Interest
Major Points of Interest:
White House
US Capitol
The National Mall & Memorials
The Smithsonian Museums
Arlington Cemetery
Georgetown
Old Town Alexandria
Mount Vernon
Local Events:
Washington DC
Professional Sports Teams:
Washington Redskins - NFL
Washington Wizards - NBA
Washington Nationals - MLB
Washington Capitals - NHL
D.C. United - MLS
Washington Mystics - WNBA
Washington Spirit - Women’s Professional Soccer
Colleges/Universities:
National Cherry Blossom Festival
Citi Open Tennis Tournament
Quicken Loans National Golf Tournament
Marine Corps Marathon
National Marathon
White House Holiday Events
American University
George Washington University
Georgetown University
University of District of Columbia
Catholic University of America
George Mason University
University of MD - College Park
Major Headquarters
Shopping Centers/Nightlife:
United States Government
World Bank
International Monetary Fund (IMF)
Pan American Health Organization (PAHO)
Black Entertainment Television
National Geographic Society
BAE Systems Inc.
Bethesda Softworks
Discovery Communications
GEICO
Lockheed Martin
Marriott International
Booz Allen Hamilton
Capital One
Gannett Company
Rolls-Royce North America
Volkswagen Group of America
City Center
Dupont Circle
Georgetown
Bethesda/Silver Spring
Tyson’s Corner
Arlington
Adams Morgan
U Street
Convention Centers:
Gaylord National Hotel and Convention Center
Washington Convention Center
Dulles Expo & Conference Center
Verizon Center
Patriot Center
Last Rev. 07/19/16
Washington DC
OUTFRONT Mobile Network
Washington DC
Prime. Engage. Capture.
What advertising opportunities are on the OUTFRONT Mobile Network?
The OUTFRONT Mobile Network is a customized geofencing solution, with location verification enabled. Advertisers place a virtual
radius around OOH assets and key secondary locations, which triggers the delivery of mobile banner ads. While in the geofence,
consumers actively engaged with an app in the OUTFRONT Mobile Network, have the opportunity to be delivered a banner ad.
Upon clicking the banner ad, the consumer is taken to a dynamic landing page, where further actions can take place.
How can the OUTFRONT Mobile Network connect with consumers?
Mobile ads allow advertisers to create an one-to-one engagement with consumers. After being primed by the OOH ad, the
consumer can learn more about the brand or service via their mobile phone. Utilizing the dynamic landing page, advertisers can
communicate specific action items for the consumer. Examples include: interactive directions, click to call, click to website, video.
Product Information:
• Lat/Long Defined Virtual Radius
• Banner Ad (320 x 50), PNG/JPEG/GIF
• Templated Mobile Optimized Landing Page
Branded Header (320 x 200), Directions, Call,
Video (YouTube hosted), Promo, Custom Button
• Deliverable Targets: Impressions, CTR, SAR
• Retargeting option available
Coverage:
National
Why is the OUTFRONT Mobile Network valuable to advertisers?
Studies show OOH as the best primer for mobile engagement, with consumers 48% more likely to click a mobile ad after being
exposed to it on OOH first*. By layering mobile onto any OOH campaign, advertisers gain additional insight on consumer
engagement with their brand, measured by engagement metrics of click through rate (CTR) and secondary action rate (SAR).
Washington DC
*SOURCE: Ocean Beyond OOH Neuroinsight, 2015
Last Rev. 07/19/16
Bus Media
Washington DC
Creative. Attention Grabbing.
What advertising opportunities are on bus media?
Bus ads are interwoven into the fabric of the DC Metro Area — appearing on the streets and avenues of business & shopping
districts, neighborhoods and suburban roads.
How can bus media connect with consumers?
Buses are demand responsive and follow population flows. Buses go where the people go and allow advertisers to connect with
consumers.
Why is bus media valuable to advertisers?
Pedestrians, motorists and passengers are impacted by the big exterior ads that are highly visible at eye-level, in close proximity
to consumers. Interior bus ads benefit from ride times that afford time to read and absorb copy.
• King Size Bus Posters
• Interior Car Cards
• 30 x 215 Bus Posters
• Brand Buses
• Kong Size Bus Posters
• Headliners
• L-Sides
• Ultra Super King Bus Posters
• Taillight Displays
• Fullbacks
• Wrapped Buses
• Wrapped Double Decker Tour Buses
Coverage:
See next page for complete coverage
Last Rev. 07/19/16
Washington DC
Bus Media
Washington DC
Coverage
Last Rev. 07/19/16
Washington DC
Bus Media
Washington DC
Areas Served
Garages
Areas Served By Bus Divisions
Buses
Bladensburg
Washington DC operating throughout the city's 4 quadrants, including downtown, waterfront, the National Mall, penetrating the densest communities.
These buses also travel throughout upper Prince George’s County (College Park, Beltsville, Hyattsville, Cheverly).
253 Buses
Big Bus Tours
Double Decker Bus
Predominately downtown Washington, DC taking passengers to the major tourist locations including the National Mall, Washington Monument, Lincoln
Memorial, Union Station, Dupont Circle, National Cathedral, Embassy Row, Georgetown, and more. In addition to the DC coverage, the buses also
circulate the major tourist destinations in Arlington, VA including Arlington National Cemetery and the Pentagon.
10 Buses
Four Mile
Arlington, Fairfax, City of Fairfax, Alexandria, King Street, Annandale, Springfield, Landmark, Burke Center, Pentagon, Vienna, Fair Oaks, Tyson’s
Corner, McLean, Huntington, Federal Triangle, Capitol Hill, Constitution Avenue, The National Mall, Georgetown, Farragut Square, K Street Corridor,
Dulles, Mark Center, National Airport.
221 Buses
Landover
Most of Prince George’s County, including: Bowie, Greenbelt, Capitol Heights, District Heights, Suitland, Seat Pleasant, Marlow Heights, Andrews Air
Force Base and BWI Airport. Some buses do operate into the District of Columbia via Pennsylvania Ave. and Route 1/Rhode Island Ave.
170 Buses
Montgomery
These buses generally operate within Montgomery County commuting down the main corridors, taking passengers to Maryland Metrorail stations and
into the District of Columbia. Some buses do operate in Northwest DC. Major areas served in Montgomery County include Potomac, Silver Spring,
Bethesda, Wheaton, Rockville, Kensington, and Langley Park.
209 Buses
Northern
Northwest DC, heavily circulating the downtown business district (16th St, 14th St, K St, 7th St), Southwest DC, Northeast DC, Southeast Montgomery
County and Northwest Prince George's County (Silver Spring, White Oak, Calverton).
153 Buses
Prince William
Prince William County including Dale City, Woodbridge, Dumfries, and Manassass.
135 Buses
Shepherd Parkway
Washington DC coverage with buses traveling throughout downtown DC through all 4 quadrants. Heavy penetration into downtown DC via Pennsylvania
Ave and throughout Southeast and Southwest DC. Buses also operate to National Harbor and Oxon Hill in Maryland and to Pentagon, Burke, Kings
Park, Springfield, Landmark, Alexandria, Mount Vernon, Annandale, Dulles Airport in Northern Virginia.
219 Buses
Southern Avenue
Circulates Southeast and Southwest DC, going into Prince George’s County including: Camp Springs, Fort Washington, Clinton, Marlow Heights,
Hillcrest Heights, Oxon Hill.
78 Buses
Western
Northwest and downtown DC including routes on the major corridors of Wisconsin Ave, M St, K St, Pennsylvania Ave. These buses penetrate the highly
desired areas of Georgetown, Tenleytown, Friendship Heights, the National Mall, the Palisades and more. Some routes also travel into Southwest,
Southeast and Northeast DC.
117 Buses
West Ox
Arlington, Fairfax, Fairfax City, Vienna, Tyson’s Corner, Annandale, McLean, Fair Oaks, Burke, Springfield, Falls Church, Merrifield, Dunn Loring,
Oakton, Pentagon.
96 Buses
Total Buses
1,661 Buses
Last Rev. 07/19/16
Washington DC
Bus Kings
Washington DC
Bold. Direct. Vibrant.
What advertising opportunities are on bus kings?
Impact the DC Metro Area’s most densely populated and diverse neighborhoods with bus kings, the ultimate mass reach media.
Bring your ad campaign to the masses with daily exposure in a stand-alone environment.
• 30"H x 144"W
• Add a headliner and/or l-side for more impact!
Coverage:
How can bus kings connect with consumers?
Be king of the road! These vibrant, colorful and eye-level ads are impossible to miss and leave a lasting impression on pedestrians,
motorists and passengers. The creative possibilities are endless with added headliner and l-side coverage.
Metrobus and Prince William Commuter Bus
Targeted area/demographic on a request basis
Why are bus kings valuable to advertisers?
Bus kings offer unique penetration into the heaviest business, entertainment and residential clusters where traditional bulletins are
not available, establishing major impact on “hard-to-reach” consumers.
Last Rev. 07/19/16
Washington DC
Bus 30x215s
Washington DC
Colorful. Extend Your Message.
What advertising opportunities are on bus 30x215s?
This brand new format is 50% bigger than the current king size bus poster, allowing a tremendous amount of added space primed
for dynamic creative messaging. Stand alone presence on saturated city streets allows your message to resonate day after day.
• 30"H x 215"W
Coverage:
How can bus 30x215s connect with consumers?
Take creative imagery to the next level with diverse creative options. Vibrant and colorful additions to the 30” x 215” include
Headliners extending across the top of the bus, l-sides that vertically extended your message, or even add both to go beyond out
of home borders.
Why are bus 30x215s valuable to advertisers?
Get the conversation started on the streets with this oversized rolling display, while generating multiple impressions from
pedestrian & vehicular traffic. Hard to miss presence increases brand recognition and awareness amongst the always active,
mobile population.
Last Rev. 07/19/16
Washington DC
Bus Kongs
Washington DC
Large Format. Visible.
What advertising opportunities are on bus kongs?
Buses pass through shopping, financial and commercial districts, allowing for point-of-purchase campaigns. Kongs are the
perfect medium to promote special events, promotional tie-ins or launch a new brand.
How can bus kongs connect with consumers?
These eye-catching ads attract consumers with high-quality creatives that cover 19 feet of exterior space of the bus from wheel
to wheel, your message makes a lasting impression.
• Metrobus 34"H x 228"W
• Prince William Commuter Bus sizes vary
Coverage:
Why are bus kongs valuable to advertisers?
These “rolling billboards” are an extension of the traditional bus kings, offering tremendous visibility on the street. Kongs establish
a major impact on vehicular and pedestrian traffic throughout the vibrant DC Metro Area!
Last Rev. 07/19/16
Washington DC
Bus Headliners
Washington DC
Expand Visibility. Unobstructed.
What advertising opportunities are on headliners?
Reinforce your message in DC’s most densely populated areas with bus headliners. Bring your ad campaign to the masses with
daily exposure in a stand-alone environment.
• Available to add onto kings, 30x215s or kongs
Coverage:
How can headliners connect with consumers?
These vibrant and colorful additions to your bus kings, 30x215’s and kong ads extend your message beyond the borders of
traditional media. Enhance your imagery and recognition on the busiest streets in the country.
Metrobus
Why are headlines valuable to advertisers?
Extending across the top of the bus, headliners impact your audience and reach them no matter which direction they are going.
Be on the streets and make multiple impressions directly in the heart of DC.
Last Rev. 07/19/16
Washington DC
Bus L-Sides
Washington DC
Beyond The Borders. Extend.
What advertising opportunities are on l-sdies?
More creative space allows you more ways to declare your presence. Vertical extension of our powerful bus kings to l-sides
creates a giant canvas for eye-catching visuals.
• Available to add onto kings, 30x215s or kongs
• Sizes vary based on coverage and availability
Coverage:
How can l-sides connect with consumers?
DC buses give movement and life to a static campaign. En route through high traffic areas throughout the city, l-sides reach out
to multiple neighborhoods and demographic groups, making sure your brand truly resonates.
Metrobus
Why are l-sides valuable to advertisers?
L-Sides have standout visibility that demand attention throughout the DC Metro Area streets. They ensure maximum exposures
at a low CPM, giving you the best bang for your buck.
Last Rev. 07/19/16
Washington DC
Bus Ultra Super Kings
Washington DC
Excitement. Drama. Wow Factor.
What advertising opportunities are on ultra super kings?
Also known as “rolling billboards,” these unique displays attract your target audience with high-quality creatives at eye-level. Bring
your ad campaign to the masses with daily exposures in a stand-alone environment.
How can ultra super kings connect with consumers?
These vibrant and colorful additions to your kong ads extend your message beyond the borders of traditional media. Enhance
your imagery and recognition on the bustling streets of DC and the surrounding neighborhoods.
Coverage:
Why are ultra super kings valuable to advertisers?
Extending up from the kongs, ultra super kings make a major impact on vehicular and pedestrian traffic. Be on the streets and
create multiple impressions and excitement around the nation’s capital!
Last Rev. 07/19/16
Washington DC
Bus Tails
Washington DC
Exposure. Reach. Dominate.
What advertising opportunities are on bus tails?
Continuous visibility to drivers and passengers behind buses generate lasting impressions! Dominate the city with frequent
exposure and high reach and frequency. As commuters are in their cars or crossing the street, consumers cannot escape this
ubiquitous media form.
How can bus tails connect with consumers?
Buses travel all throughout the city and metro area to reach your target and more. The unique mobility of these media forms
penetrate the market in places static media cannot reach.
• Prince William Commuter Bus sizes vary
Coverage:
Why are bus tails valuable to advertisers?
Taillights give you more bang for your buck by cost efficiently delivering your message in a stand-alone environment. Buses go
where the people go!
Last Rev. 07/19/16
Washington DC
Bus Fullbacks
Washington DC
Make Impressions. Stand Out.
What advertising opportunities are on bus fullbacks?
A large creative format, seen by both pedestrians and motorists, fullbacks offer unique ways to reach heavily trafficked areas and
crowded highways that will make a lasting impression!
How can bus fullbacks connect with consumers?
Make a splash in the nation’s capital, and create a buzz with fullback displays. Consumers cannot miss these eye-catching
advertisements as they cover the entire back of the bus. These displays are larger than life just like DC’s political scene and
unique market culture.
Coverage:
Why are bus fullbacks valuable to advertisers?
Fullbacks pass through shopping, financial and commercial districts, creating tons of point-of-purchase opportunities. Fullback
displays are the perfect medium to promote special events, promotional tie-ins and launch new brands with its long read times
and targetable routes.
Last Rev. 07/19/16
Washington DC
Bus Wraps
Washington DC
Memorable. Top of Mind.
What advertising opportunities are on bus wraps?
Combine the market penetration of a bus with the size and impact of a billboard. This “bulletin on wheels,” wrapped bus
advertisement stands out in the market where bulletins are generally zoned out.
How can bus wraps connect with consumers?
This medium provides creativity and dramatic impact that is perfect for promotional tie-ins and branding campaigns to captivate
the DC Area’s diverse population.
Why are bus wraps valuable to advertisers?
These moving posters travel through crowded streets, turning heads and making lasting impressions. Create a buzz throughout
the DC market with this non-traditional and unique format.
• Wrapped Metrobuses cover the window between the
wheel wells on the street side only
• Wrapped Prince William Commuter Buses cover all side
windows
Coverage:
Last Rev. 07/19/16
Washington DC
Double Decker Wrapped Tour Bus
Washington DC
Huge Impact. Ultimate Exposure.
What advertising opportunities are on double decker wrapped tour buses?
A larger-than-life, three sided bulletin on wheels, double decker wrapped tour buses travel the tourist destinations looping around
town, ensuring that your message is always seen in the most important and high traffic areas of our nation’s capitol.
How can double decker wrapped tour buses connect with consumers?
Double decker wrapped tour buses cover all major thoroughfares, landmarks and famous attractions in Washington DC reaching
area residents, commuters and tourists.
Why are double decker wrapped tour buses valuable to advertisers
These buses deliver eye popping impressions to residents, commuters and millions of visitors each year. These rolling spectaculars
bring the impact of large format advertising right down to street level.
• Sizes vary
• Double decker wrapped tour buses cover side windows,
but no door windows, no driver windows and no front
coverage (see printer for specifics)
Coverage:
Tourist Loop includes travel by:
National Mall
Dupont Circle
Embassy Row
Georgetown
Last Rev. 07/19/16
Washington DC
Bus Interiors
Washington DC
Awareness. Branding. Impactful.
What advertising opportunities are on bus interiors?
Motivate usage and create awareness by saturating the environment and captivating the bus audience with this eye-catching
format.
How can bus interiors connect with consumers?
Your message resonates with bus riders two times a day and more than 20 times a month with the use of vibrant and detailed
bus interiors.
Why are bus interiors valuable to advertisers?
• 11"H x 28"W
• 11"H x 42"W
• 22"H x 21"W
• Brand Bus
Coverage:
Metrobus
Bus interior ads benefit from ride times that afford time to read and absorb copy. Capture the attention of a completely captive
audience with vibrant, attention-grabbing messages and “take one” couponing options.
Last Rev. 07/19/16
Washington DC
Metrorail
Washington DC
Stay Relevant. Captivate.
What advertising opportunities are on Metrorail?
Rail media extends throughout DC, into the vibrant neighborhoods of Virginia and Maryland. Coverage includes stations in DC
and the surrounding counties: Arlington, Alexandria, Fairfax, Falls Church, Montgomery and Prince George’s.
How can Metrorail connect with consumers?
Target the hard-to-reach commuter audience, including corporate decision makers and executives, with high impact ads.
Frequency of ridership means frequency of exposure to your ads during morning and evening rush hours.
Why is Metrorail valuable to advertisers?
In addition to the business commuter audience, metrorail ads also influence a completely captive audience of students, household
decision makers and tourists as they complete daily activities, run errands and go out on the town — ensuring that your ad is seen
immediately before their activity or purchase.
• 2-Sheet Posters
• Backlit Dioramas
• Banners
• Floor Graphics
• Window Graphics
• Faregates
• Digital Rail
• Station Dominations
• Interior Car Shelter Size
Panels
• Interior Brand Cars
• Exterior Wrapped Rail
Cars
Coverage:
See next page for complete coverage
Last Rev. 07/19/16
Washington DC
Metrorail
Washington DC
Coverage
Last Rev. 07/19/16
Washington DC
VRE Commuter Rail
Washington DC
Prime. Develop. Connections.
What advertising opportunities are on the commuter rail?
Commuter rail advertising provides a unique opportunity for marketers to spend time with a very affluent demographic of upscale
suburbanites commuting into DC’s business districts. Twice a day, 22 ‘work days’ a month, commuters spend hours riding, waiting
& walking through stations while absorbing ads.
How can commuter rail media connect with consumers?
Commuters from outside the city in all parts of the wealthy suburbs of Northern Virginia use the VRE to get to and from DC
business districts. In an environment where connections are made, Commuter Rail advertising provides high frequency against
a desirable audience.
• 2-Sheet Posters
Coverage:
See next page for 2-Sheet Poster station coverage
Interiors are system wide
Why is the commuter rail valuable to advertisers?
Forge new relationships with the thousands of commuter rail riders on the VRE through rail 2-Sheet Posters and Car Cards.
Longer dwell times in between train arrivals & departures allow you to reach this upscale audience.
Last Rev. 07/19/16
Washington DC
VRE Commuter Rail
Washington DC
Coverage
Station Stops with Advertising
Manassas Line
Broad Run/Airport
Manassas Park
Burke Centre
Rolling Road
Backlick Road
Fredericksburg Line
Spotsylvania
Leeland Road
Brooke
Rippon
Woodbridge
Lorton
Franconia Springfield
Manassas/Fredericksburg Lines
Crystal City
L'Enfant Plaza
Last Rev. 07/19/16
Washington DC
2-Sheet Posters
Washington DC
Distinctive. Reaching Commuters.
What advertising opportunities are on 2-sheet posters?
Situated in the entrance and exit ways of rail stations, these vibrant and detailed 2-sheet posters target key demographics — both
upscale audiences and multicultural — while commuters make their way throughout the rail system.
How can 2-sheet posters connect with consumers?
These highly visible, clean posters demand attention in an otherwise hectic commuter environment — giving riders the opportunity
to break away from their surroundings and to completely absorb your message.
• 46"H x 60"W
Coverage:
Metrorail and VRE Commuter Rail
Why are 2-sheet posters valuable to advertisers?
Forge new relationships with DC’s 700,000+ daily riders through 2-sheet posters spread throughout the entire rail system. Send
multiple messages to the rail’s commuters at all their stopping points!
Last Rev. 07/19/16
Washington DC
Rail Dioramas
Washington DC
Vibrant. Bright. Eye Catching.
What advertising opportunities are on dioramas?
Positioned in highly trafficked rail stations across the Metrorail system, dioramas provide targeted exposure for your creative
message. Dioramas are ideal for increasing brand exposure to a targeted audience.
How can dioramas connect with consumers?
Backlit illumination allows for attractive exhibition and high visibility. These vibrant and colorful platform ads are impossible to miss
and leave a lasting impression on commuters.
• 43"H x 62"W
Coverage:
Metrorail
Why are dioramas valuable to advertisers?
With a glossy, vibrant finish, dioramas are magazine pages brought to life. Increase your long-term product recognition and
expand your reach to DC Metrorail riders with these backlit dioramas, sure to command commuters’ attention.
Last Rev. 07/19/16
Washington DC
Rail Banners
Washington DC
Demand Attention. Exciting. Bold.
What advertising opportunities are on banners?
Positioned a top of rail escalators, fair machines, across platforms — banners are large, dominant and vibrant station displays in
the DC Metrorail — allowing an unrivaled connection between your message and multiple audiences.
How can banners connect with consumers?
Visible to rail commuters, banners provide your message with great reach and frequency and the opportunity to develop ultimate
brand awareness. These units are placed in high traffic locations — leaving a clean line of sight for your message at all times.
Coverage:
Metrorail
Why are banners valuable to advertisers?
Large colorful canvasas provide a long viewing distance as big bold graphics stand out in gray, concrete rail stations. Situated in
high traffic locations, banners provide an unavoidable display.
Last Rev. 07/19/16
Washington DC
Rail Floor Graphics
Washington DC
Get Noticed. Key Placement.
What advertising opportunities are on floor graphics?
These ads are unavoidable as commuters and tourist walk up to your logo daily. Floor graphics are the perfect way to make your
footprint in DC allowing for the maximum dramatic effect, and are sure to get people talking to create a lasting impression on the
daily commuter.
Coverage:
Metrorail
How can floor graphics connect with consumers?
Perfect for point of purchase opportunities, seasonal or promotional campaigns! Directional copy with address information leads
consumers straight to your store location.
Why are floor graphics valuable to advertisers?
Reach riders double-time, 2x a day over 20x a month. This eye-catching media generates high awareness and buzz for your ad
campaign.
Last Rev. 07/19/16
Washington DC
Window Graphics
Washington DC
Eye-Level. In Front. Resonate.
What advertising opportunities are on window graphics?
Positioned in stations across the Metrorail system, window graphics provide prime exposure for your creative message. Window
Graphics are ideal for increasing brand exposure to a targeted audience.
How can window graphics connect with consumers?
Break riders away from their surroundings in the hectic commuter environment. Striking window graphics stand prominently on
the platform and/or entrance/exit ways to ensure that your message is seen.
Coverage:
Metrorail
Why are window graphics valuable to advertisers?
With a clean, sleek, adhesive finish, window graphics are magazine pages brought to life. Increase your long-term product
recognition and expand your reach to DC Metrorail riders with these window graphics, sure to command commuters’ attention.
Last Rev. 07/19/16
Washington DC
Faregates
Washington DC
Branding. Unavoidable.
What advertising opportunities are on faregates?
Multiple points of exposure command the attention of DC's 700,000+ daily Metrorail riders as they enter and exit stations during
their daily travels.
How can faregates connect with consumers?
Diversify your creative messaging with multiple creatives — faregate ads are primespace for advertiser branding.
• 20"H x 10"W
Coverage:
Metrorail
Why are faregates valuable to advertisers?
Perfect for point of purchase opportunities, seasonal or promotional campaigns! Directional copy with address information leads
consumers straight to your store location.
Last Rev. 07/19/16
Washington DC
Station Activation
Washington DC
Engaging. Forward-Thinking. Unique.
What advertising opportunities are available with station activation?
Station activations allows advertisers to engage with consumers across the Metrorail system. Team members can be located at
predetermined areas in the metrorail system to handout branded items. This special offer is a surefire way to connect with the
masses daily.
How can station activation connect with consumers?
DC's Metrorail system is packed with thousands of consumers passing through various stations every day. This activation
opportunity provides advertisers with the ability to pair one-on-one engagement with our media assets creating a unique
environment where consumers can take your brand to various touch points throughout their day.
Why is station activation valuable to advertisers?
Our clients are now enabled to breakthrough campaigns and ignite connections between consumers and brands in
unexpected ways. Don't pass up on this golden opportunity to reach DC area locals and tourists with dynamic executions.
• By entrance/exit way
• Hourly increments
• 1-3 people
• May hand out items (no food or beverages)
• Must supply team members
• Names by station submited 3 business days prior
• Available as an add-on to a Metrorail campaign
Coverage:
Metrorail
*St Dominations only available to the Domination advertiser
**Stationary objects/exhibit for an additional charge
TBD by transit authority based on entrance/exit way layout
Last Rev. 07/19/16
Washington DC
Digital Rail Network
Washington DC
Engaging. Intuitive. Modern.
What advertising opportunities are on the digital rail network?
Vibrant, LCD screens provide the opportunity for static/full motion digital spots targeting a commuter based audience composed
of government employees, federal decision makers, politicos, lobbyist and business professionals. The screens are positioned in
prime mezzanine level locations within several of DC’s most iconic and highly trafficked stations.
How can the digital rail network connect with consumers?
The digital rail network offers engaging full motion video/static spots that target commuters as well as visitors to DC. Advertisers
have the opportunity to easily and quickly change or update messaging to align with special events, promotions and times of day.
An interactive rail and street level map component along with Metro service updates provides an additional informative element
to the network.
Why is the digital rail network valuable to advertisers?
With the utilization of the digital rail network, advertisers will have multiple opportunities to create impactful OOH campaigns in
an ‘always on’, captive environment.
• 10 Screen Network
• Loop Length :100
• Screen Size 72” LCD
• Full Motion or Static
• Advertising portion 55" display • No Sound
• Spot Length :15, :10, or :05
Coverage:
Metro Center (2)
Gallery Place (2)
Farragut North (1)
Farragut West (1)
Federal Triangle (1)
Capitol South (1)
Foggy Bottom (1)
Pentagon (1)
7,346,328 4 Week Station Circulation
Last Rev. 07/19/16
Washington DC
Digital Rail Platform Displays
Washington DC
Prominent. Bright. Distinctive.
What advertising opportunities are on the digital rail platform displays?
The digital rail platform displays can be bought on a network across 14 stations or individually by station. Located on the platform
at key stations in DC, Virgina and Maryland, the digital unit is visible to riders while they wait for the train. Using our game
changing ON Smart digital technology, brands will have the chance to engage consumers with their message like never before.
How can the digital rail platform displays connect with consumers?
Digital rail platorm displays are strategically positioned at high traffic, long dwell time locations on the platforms. Demand attention
in an otherwise hectic commuter environment — keep commuters actively engaged and informed of your message as they wait
for the train. Full-motion and static accepted.
Why are the digital rail platform displays valuable to advertisers?
Network circulation of over 9 million (per 4-weeks) or individual locations are available. Digital rail platform displays allow for
creative flexibility with easily changeable copy for countdowns, game scores or weather triggers.
Washington DC
Digital sign media referenced herein is generally displayed for a minimum guaranteed
display time, with the remaining time used for maintenance when needed.
Display times are subject to preemption for emergency messaging service.
• Screen Size 65” Vertical
• Full Motion or Static (No Sound)
• Loop Length :90
• Network Spot Length (14 Stations) :15, :10, or :05
• Individual Location Spot Length :10
Coverage:
Archives
Ballston
Bethesda
Columbia Heights
Crystal City
Dupont Circle
Farragut West
Federal Center
Foggy Bottom
Judiciary Square
McPherson Square
Pentagon City
Rosslyn
Smithsonian
Last Rev. 07/19/16
Digital Rail at Nationals Park
Washington DC
Innovative. Awe-Inspiring. Captivating.
What advertising opportunities are on the digital rail at Nationals Park?
The digital rail at Nationals Park is a cutting-edge OOH experience. Located at the entrance/exit way at Navy Yard rail station, 1
block from Nationals Park, the digital unit is visible to riders as well as pedestrians on the street. Using our game changing ON
Smart digital technology, brands will have the chance to engage consumers with their message like never before.
How can the digital rail at Nationals Park connect with consumers?
Capital Riverfront continues to develop with new housing, office buildings, restaurants, entertainment and other commercial
establishments surrounding Nationals Park, home to the MLB Washington Nationals. As consumers take in their exciting new
surroundings, your OOH ad will be the last message they receive before making a service or buying decision.
Why is the digital rail at Nationals Park valuable to advertisers?
Navy Yard rail station continues to increase ridership with game days carrying 45% of fans. With the ability for advertisers to make
updates and customizations to these 3 vibrant digital displays, this digital sets the out-of-home standard for campaign efficiency
and visibility.
• 3 Screens
• Each Screen Size 65”
• Spot Length :15
Coverage:
MLB Nationals Park
Navy Yard
US Dept of Transportation
Capital Riverfront
• Loop Length :60
• Full Motion or Static
• No Sound
The Fairgrounds/Bullpen
Yards Park
Waterfront
413,184 4 Week Station Circulation
+ a spike in ridership on baseball game days
Last Rev. 07/19/16
Washington DC
Rail Station Dominations
Washington DC
Consuming. Experiential. Strong.
What advertising opportunities are on station domination?
Station dominations offer the unique opportunity to completely saturate a DC Area Rail Station and make a major impact in the
market with special sites strategically located in high-traffic areas throughout the rail system.
How can station dominations connect with consumers?
Devise a complete sponsorship environment within an entire Metrorail station. With 12 station dominations, uniquely targeted, this
medium encompasses entire traditional rail station media space and non-traditional displays placed at concourse and platform
levels.
Why are station dominations valuable to advertisers?
• Media varies per station
12 Metrorail Stations:
Metro Center-Center City
Gallery Place-Verizon Ctr
L’Enfant Plaza-Government
Farragut North-K Street
Union Station-Transit Hub
Capitol South-Capitol Hill
Pentagon-US Dept of Defense
Federal Triangle-Government
Navy Yard-MLB Nationals
Reagan National Airport
Mt Vernon-Convention Ctr
Tysons Corner-Shopping Hub
Station dominations transform commuters’ daily ride into a total “brand experience,” delivering multiple campaign messages. Get
unrivaled brand awareness by creating a virtual exhibit that surrounds the consumer with multiple messages throughout their
commute.
Last Rev. 07/19/16
Washington DC
Rail Interior Car Cards
Washington DC
Perfect Placement. Long Dwell.
What advertising opportunities are on rail interiors?
Interior car cards are bold media formats that are directly in sight of commuters throughout their entire trip-long ridership in and
out of downtown DC means commuters can ‘take in’ your message and identify with your brand.
• Metrorail and VRE Commuter Rail 22"H x 21"W
• Metrorail 11"H x 62"W
Coverage:
How can rail interiors connect with consumers?
Your message resonates with the 700,000+ rail riders daily with the use of vibrant and detailed rail interior car cards. With long
dwell times, advertisers can spend time with a very diverse set of commuters traveling to and from downtown DC.
Metrorail and VRE Commuter Rail system wide
Why are rail interiors valuable to advertisers?
This format creates awareness by saturating the environment and captivating the rail audience with this eye-catching and inyour-face format.
Last Rev. 07/19/16
Washington DC
Rail Interior Shelter Size Panels
Washington DC
Make a Statement. Prominent.
What advertising opportunities are on rail interior panels?
Amplify your message and stand out with highly visible rail interior panels located adjacent to the rail car doors. This over 5 foot
tall, portrait ad space allows a magazine or bus shelter ad to be easily transfered over to reach the affluent and educated Metrorail
population.
• 64"H x 37"W
Coverage:
Metrorail system wide
How can rail interior panels connect with consumers?
Your brand will travel throughout the city with rail riders, maintaining the eyes of current riders while constantly attracting new ones
with this NEW large format interior rail car panel.
Why are rail interior panels valuable to advertisers?
Motivate usage and create awareness by saturating the environment and captivating the subway audience with this eye-catching
and in-your-face format. The panels allow for portrait, shelter sized creative with the ability to spark interest and garner buzz.
Last Rev. 07/19/16
Washington DC
Rail Interior Brand Cars
Washington DC
Total Experience. Ownership.
What advertising opportunities are on rail interior brand cars?
This hard to miss format allows your brand to be in the sole view for over 700,000+ daily rail riders throughout DC. Surrounded
by the dominant messaging of a brand car, your campaign is sure to make a lasting impression.
How can rail interior brand cars connect with consumers?
Saturating a car with your ad ensures your message is in view regardless of where a rider sits. Tell your story, feature all of your
products, or display multiple messages. With no other brands present in the train, you have the entire commute to captivate the
audience without competition.
Why are rail interior brand cars valuable to advertisers?
• Full Brand Cars
7 Units of 22”H x 21”W
• Half Brand Cars
Coverage:
Saturate the environment and create awareness among DC’s completely captive Metrorail audience — 2x a day and over 20x a
month!
Last Rev. 07/19/16
Washington DC
Rail Exterior Wrapped Cars
Washington DC
Bold. Exciting. Dramatic
What advertising opportunities are on wrapped rail cars?
Wrapped Rail Cars offer an incredible opportunity to overtake the entire exterior space of the Metrorail car. The wraps allow for
unlimited artistic possibilities with the ability to spark interest and garner buzz.
How can wrapped rail cars connect with consumers?
The Metrorail connects 700,000+ daily riders in the National Capital Area, allowing advertisers to target and impact a largely
upscale audience.
• Sizes vary
• Wrapped Metrorail cars have no window coverage
Coverage:
Why are wrapped rail cars valuable to advertisers?
Send multiple messages to commuters at all stopping points on Metrorail's 6 lines. Although trips exceeds two hundred million
per year, it's impact far exceeds the riders as trains travel above ground reaching pedestrians, motorists and tourists throughout
the day.
Last Rev. 07/19/16
Washington DC
Bike Share Displays
Washington DC
Street Level. Prime Positioning.
What advertising opportunities are on bike share displays?
Bike share displays provide your message with targeted reach and frequency. With curbside positioning along main downtown
streets and in prominent neighborhoods, bike share displays provide high circulation in the areas where traditional media forms
are not available.
How can bike share displays connect with consumers?
Located in main DC hubs, displays are visible to both vehicular and pedestrian traffic. As eye-level ads on the street, bike share
displays can lead to interaction with consumers through mobile device engagement or social media call to actions.
Why are bike share displays valuable to advertisers
Make your advertising part of the community! Bike share displays offer low CPM and, with magazine-quality production, provide
a great on-the-street extension of print campaigns.
• 56.5”H x 37.75”W
Coverage:
Downtown Business District
Capitol Hill
Georgetown
Dupont Circle
Southwest Waterfront
Nationals Park
Northeast DC
Unversities and Colleges
Last Rev. 07/19/16
Washington DC
Bike Share Media
Washington DC
Coverage
Last Rev. 07/19/16
Washington DC
Metro Light Displays
Washington DC
Noticeable. Eye Level. Value.
What advertising opportunities are on metro light displays?
Positioned on the outside or entry/exit ways of key downtown parking garages/lots, metro light displays are dominant and vibrant
street-level displays in DC — allowing an unrivaled connection between your message and multiple audiences.
How can metro light displays connect with consumers?
38 metro lights located throughout Northwest DC’s main downtown business center are “People Magnets” that attract attention
directly to your message when and where it is relevant — creating perfect point-of-purchase opportunities.
Why are metro light displays valuable to advertisers
Visible to commuters parking, pedestrians and vehicular traffic, metro light displays provide your message with great reach and
frequency and the opportunity to develop ultimate brand awareness.
• 69”H x 48”W
Coverage:
Farragut Square
Dupont Circle
Adams Morgan
Thomas Circle
McPherson Square
Pennsylvania Ave/Theater District
Metro Center
Mount Vernon
NoMa
Last Rev. 07/19/16
Washington DC
Metro Light Media
Washington DC
Coverage
Last Rev. 07/19/16
Washington DC
Wall Media
Washington DC
Street Smart. Targeted. Impact.
What advertising opportunities are on wallscapes?
Tower above the competition and make your advertising campaign a city landmark! Affixed to buildings in heavily trafficked areas
and visible from a great distance, walls provide maximum impact for creative messages.
How can wallscapes connect with consumers?
Wallscapes are one of the greatest ways to impact the increasingly mobile population and to communicate your message to the
masses. Achieve ultimate exposure for your brand with rapid frequency and reach.
Why are wallscapes valuable to advertisers
Key exposure at integral choke points and in major downtown districts keeps your message top of mind. Walls are perfect for
penetrating the DC urban center and vary in size, providing endless creative options.
Coverage:
Downtown Business District
Universities and Colleges
City Center/Metro Center
Gallery Place/Verizon Center
Adams Morgan
NoMa
Mount Vernon/Convention Center
I-695
New York Avenue
Last Rev. 07/19/16
Washington DC
Wall Media
Washington DC
Coverage
Last Rev. 07/19/16
Washington DC
1325 Massachusetts Ave, NW, Ste 200 / Washington, DC 20005-4102 / 202.775.9115 / OUTFRONTmedia.com
STAY
TAY CONNECTED!
CO
EC E
facebook.com/outfrontmedia
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outfrontmedia.com/blog/pages/default.aspx
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linkedin.com/company/outfrontmedia
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Washington DC - OUTFRONT Media

Transcription

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