the Globe Digital Media Kit

GLOBE DIGITAL
Connect with 17
MILLION Canadians, across the world’s best news, business and lifestyle sites.
business leaders
Technology
SAVVY
trend setters
decision
makers
HIGH
INCOME
Active
Investors
Innovators
INFLUENCERS
parents
global
travellers
MEDIA KIT 2016
Q2 update: Oct 11
CONNECT TO CANADA’S INFLUENCERS,
ACROSS THE WORLD’S BEST DIGITAL JOURNALISM
Every day, The Globe and Mail and our Globe Alliance partners
deliver breaking news, engaging content and insightful commentary
to your target audience, on the platform of their choice.
Within The Globe and across our portfolio of premium news,
business and lifestyle sites, we provide a richly engaging
environment for audiences and advertisers alike.
Partner with us and create powerful campaigns that ensure you
achieve your objectives.
Access 17 million Canadian UVs,
every month
Across desktop, mobile, apps and video content,
and across 30+ partner sites and content channels,
your target audience is here.
news, business and finance
14.2 MILLION
6.6 million small business & entrepreneurs
lifestyle & entertainment
7.4 MILLION
arts & fashion
Entertainment
home men’s
& beauty & décor lifestyle
3.2 2.4 2.2 1.2
Million Million Million Million
Source: comScore Multi-platform Key Measures & Audience Duplication,
Q2 2016 average and Globe Estimates
GLOBE DIGITAL
MEDIA KIT 2016
Q2
2016
update:
MEDIA
OctKIT
11 / 2
YOUR #1 NETWORK FOR PREMIUM NEWS, BUSINESS AND FINANCE SITES
Access 14.2 million Canadians, every month
Q2 2016
Globe Advisor
TOTAL
MULTI-PLATFORM
UNIQUE VISITORS
MALE/
FEMALE %
D E S K TO P CO MP O S I T I O N
AVG.
AGE
AVG. HHI
HHI
MULTI -PL ATFOR M
$75K+
$100K+
HHI
A
18-34
A
25-54
W
25-54
M
25-54
A
55+
6,211,000
51/49
45
$82,280
113
112
113
131
129
134
113
1,358,000
44/56
46
$76,390
94
88
116
134
162
106
107
543,000
50/50
42
$85,855
109
105
139
133
140
126
99
3,267,000
62/38
42
$82,135
113
114
174
126
95
155
64
615,000
55/45
38
$83,730
107
97
146
142
140
144
57
980,000
66/34
45
$78,765
102
103
121
130
87
172
109
1,027,000
55/45
42
$81,069
107
111
154
120
99
141
88
4,783,000
52/48
42
$78,882
106
103
136
136
133
139
83
465,000
65/35
39
$75,564
103
75
182
150
104
195
60
2,064,000
66/34
45
$82,716
115
110
122
130
85
175
111
2,802,000
53/47
46
$78,883
104
100
127
130
123
136
107
181,000*
73/27
49
$84,217
116
122
64
123
93
153
170
NEWS, BUSINESS & FINANCE TOTAL UNDUPLICATED MULTI-PLATFORM AUDIENCE: 14.2 MILLION UVS!
GLOBE DIGITAL
Source: comScore Multi-platform Key Measures & Audience Duplication, Q2 June 2016 3-month average and Globe Estimates
MEDIA KIT 2016
Q2
2016
update:
MEDIA
OctKIT
11 / 23
YOUR #1 NETWORK FOR PREMIUM NEWS, BUSINESS AND FINANCE SITES
Each day, The Globe engages
Canadians with authoritative,
award-winning coverage and
analysis of news, politics,
business and lifestyle topics.
Times of India brings the latest news
and breaking headlines on politics
and current affairs in India and
around the world, sports, business,
Bollywood and more.
Reuters is the world’s largest
multimedia news organization
delivering coverage of financial
markets and world events with
speed, accuracy, and credibility.
The essential resource for
entrepreneurial business owners
and decision-makers who are
starting and growing their
company - including advice, tools
and services.
Delivering a unique blend of
UK and international news,
business, politics, culture, sport
and commentary, the world’s
leading liberal voice connects
with progressive and connected
consumers.
Delivering an engaging mix of top
stories, video and trending features
to the world’s business leaders,
entrepreneurs, business owners,
managers and investors who share
an unshakable belief in the spirit of
free enterprise.
In the capital and beyond,
The Washington Post delivers
news and understanding about
the politics, policies, regulations,
agencies and leaders that make
Washington the world’s seat of
power.
Inspiring a new breed of
innovative and creative thought
leaders by delivering inspirational
business and design innovation,
world-changing ideas and
creativity in branding, tech and
entertainment.
Globe Advisor
The news division of ABC,
offering breaking national
and world news, broadcast
video coverage, and exclusive
interviews.
The Wall Street Journal Digital
Network is the largest online
publisher of original business news
and financial information, for those
who seek the news and information
critical to their business and
personal lives.
For information about
our partner sites, visit
GLOBE DIGITAL
America’s leading destination for
brave thinking and bold ideas that
matter, The Atlantic is the source of
opinion, commentary, and analysis
for the most influential individuals.
GlobeLink.ca/alliance
The choice for financial advisors
and planners to stay on top of
financial news, track performance,
manage clients, create financial
plans and presentations.
For information about upcoming
sponsorships, explore
GlobeLink.ca/opportunities
MEDIA KIT 2016
Q2
2016
update:
MEDIA
OctKIT
11 / 42
YOUR #1 NETWORK FOR PREMIUM LIFESTYLE AND ENTERTAINMENT SITES
Access 7.4 million Canadians, every month
Q2 2016
LIFE & STYLE
TOTAL
MULTI-PLATFORM
UNIQUE VISITORS
MALE /
FEMALE %
D E S K TO P CO MP O S I T I O N
AVG.
AGE
MULTI -PL ATFOR M
AVG HHI
A18-34
A25-54
$75K+
$100K+
A18-34
A25-54
W25-54
M25-54
A55+
6,211,000
51/49
45
$82,280
113
112
113
131
129
134
113
1,358,000
44/56
46
$76,390
94
88
116
134
162
106
107
437,000
35/65
37
$78,967
103
101
161
110
154
66
79
182,000
35/65
48
$80,393
104
103
78
105
159
53
169
488,000
15/85
52
$76,380
93
86
173
144
277
15
77
803,000
31/69
33
$77,634
100
107
213
116
158
75
27
580,000
32/68
39
$74,010
89
87
155
132
178
86
85
174,000
72/28
41
$77,665
101
88
120
124
79
168
100
242,000
28/72
45
$80,037
111
86
102
120
179
62
140
501,000
39/61
42
$83,484
119
119
178
104
122
87
67
181,000
40/60
38
$70,488
82
41
153
130
159
102
115
72,000
24/76
48
$75,402
99
85
86
128
205
53
149
109,000
22/78
42
$74,246
94
91
128
109
188
31
120
225,000
68/32
47
$81,112
111
106
94
103
73
132
174
211,000
14/86
40
$77,200
104
95
201
121
212
34
46
187,000
87/19*
44
$76,051
110
84
62*
177*
45*
337*
39*
141,000
27/73
31
$76,975
106
78
148
95
148
43
50
243,000
33/67
46
$80,583
106
99
149
140
187
94
66
LIFESTYLE & ENTERTAINMENT TOTAL UNDUPLICATED MULTI-PLATFORM AUDIENCE: 7.4 MILLION UVS!
GLOBE DIGITAL
Source: comScore Multi-platform Key Measures & Audience Duplication, June 2016 3-month average and Globe Estimates
* Note: Composition Index based on Ontario, Canada N/A
MEDIA KIT 2016
Q2
2016
update:
MEDIA
OctKIT
11 / 25
YOUR #1 NETWORK FOR PREMIUM LIFESTYLE AND ENTERTAINMENT SITES
Globe Life, Arts,
Sports, Travel and
Drive channels provide
a rich combination of
lifestyle content for
every interest, with a
vibrant mix of news,
trends, reviews and
videos.
Entertainment and
Lifestyle content is a
fundamental part of
ABC news coverage,
with an emphasis on
video and exclusive
interviews.
Cosmo targets
contemporary women,
featuring beauty,
fashion, career and sex
advice.
Home decorating
ideas, recipes, plus
antiques and more
from the editors of
Country Living.
For home cooks who
are hungry for
something good.
Thousands of tested
recipes, menus,
cooking shortcuts,
dinner ideas, family
meals, and more at
Delish.
Elite Daily is the voice
of Generation Y.
Connect with the
Millennial generation
on a personal level.
The latest news in
fashion, beauty and
celebrity style, brought
to you by the team at
ELLE
Elegant home decor
inspiration and interior
design ideas, provided
by the experts at
ELLE DÉCOR.
Esquire is the
destination for the
latest lifestyle and
entertainment news,
political commentary,
celebrity interviews,
men’s fashion advice
and food and drink
recipes.
Good Housekeeping is
your destination for
everything from
recipes to product
reviews to home decor
inspiration.
Culture, Lifestyle and
Travel content with a
decided UK and
European flavor, from
one of the world’s
leading news brands.
Sophisticated, elegant
and provocative,
Harper’s Bazaar is the
fashion resource for
women who are the
first to buy the best,
from casual to couture.
Get the latest home
decor inspiration and
news from the editors
of House Beautiful
Magazine.
The site that women
turn to for information
on fashion, style,
hairstyles, beauty,
women’s issues,
careers, health, and
relationships.
Popular Mechanics
covers a variety of
information on home
improvement,
automotive needs,
electronics, computers
and more.
More of what readers
want: fashion deals,
beauty tricks, weightloss secrets and ways
to be happier — for
less!
Catch the latest car
reviews, auto show
coverage, racing stats,
interviews and more
from the editors at
Road & Track.
Get the latest fashion,
beauty, dating, and
health tips on
Seventeen. Plus, win
freebies, and take
quizzes.
The trusted source of
privileged information,
taste, elegant living,
and unpretentious fun
– an irreplaceable
guide to the very best
the world has to offer.
Home Design and
Interior Decorating is
what VERANDA is all
about.
Woman’s Day is your
source for healthy
recipes, relationship
advice and DIY home
decor ideas.
For information about
our partner sites, visit
GLOBE DIGITAL
GlobeLink.ca/alliance
For information about upcoming
sponsorships, explore
GlobeLink.ca/opportunities
MEDIA KIT 2016
Q2
2016
update:
MEDIA
OctKIT
11 / 62
DELIVERING
POWERFUL CONTEXT
Build your campaign engagement and response by presenting your campaign
within the highest quality content, across platforms and at the ideal time.
Align your brand with our highest-profile editorial sections and interactive features.
Location
Theme
Content
Seasonality
Home page
Section page
Articles
Content adjacencies
Editorial features
Keyword targeting
Globe editorial
Custom content
Native programs
Calendar timing
Events
Holidays
For information, explore GlobeLink.ca/opportunities
GLOBE DIGITAL
MEDIA KIT 2016
Q2
2016
update:
MEDIA
OctKIT
11 / 27
INNOVATION.
CREATIVITY.
RESULTS.
Build your brand, create audience connections and influence
your consumers, across The Globe and Globe Alliance platforms.
Native
Video
Mobile
Our unique approach to native advertising delivers
relevant sponsored content in an experience that
matches the engaging qualities of our editorial.
Showcase your brand and reach an engaged video
audience across The Globe and our Alliance partners.
If you’re not on mobile, you’re not reaching
your audience where they spend valuable time.
Present your commercials in pre-roll and new,
in-article delivery, to build awareness and strengthen
your message with display creative.
Move more of your plan into Globe and Alliance
mobile to connect with your target consumers,
as they move from desktop to tablet to phone.
For information: GlobeLink.ca/video
For information: GlobeLink.ca/mobile
Align your brand with the ideal editorial to create
powerful context that builds strong brand affinity.
For information: GlobeLink.ca/native
GLOBE DIGITAL
MEDIA KIT 2016
Q2
2016
update:
MEDIA
OctKIT
11 / 82
DELIVERING PERFORMANCE
How do you reach
more of your target?
Ultimately, a campaign is only as good as
the results it delivers. That’s why we deliver
the essential tools to ensure your success.
Deep audience insights ensure
your campaign begins with the
strongest connection to your
target’s interests, tastes, behaviour
and propensity to react.
Our suite of pre-, during and post-campaign metrics
allow us to deliver on KPIs far beyond the click and
results across brand measures, engagement levels,
audience composition, interests and tastes.
Where should you
deliver your ads?
Our team is always available to help you better
understand our readers’ interests and behaviours,
allowing us to match campaign goals and enhance
your campaign for optimal effectiveness.
Monitor campaign performance
to determine the ideal sites,
sections and audience segments
to optimize your program.
For information: GlobeLink.ca/metrics
What gives you
the most impact?
Review and refine your strategy,
based on your campaign
exposure, viewability and
audience response.
GLOBE DIGITAL
MEDIA KIT 2016
Q2
2016
update:
MEDIA
OctKIT
11 / 92
GLOBE DIGITAL AND GLOBE ALLIANCE RATES
PREMIUM DIGITAL PRODUCTS
ALL RATES ARE NET CPM
Rates effective Jan 1, 2016
CORE CHANNELS
NICHE CHANNELS
RUN OF SITE /
RUN OF NETWORK
News
Business
Lifestyle
Globe Advisor
Auto
Sm. Business
$22
$28
$30
$26
$45
$35
$35
$32
$35
$37
$33
—
—
—
—
—
—
Standard programs (standard IAB ad formats)
Run of Section – Globe and Alliance sites
Run of Section – Wall Street Journal
Contextual channels (access 30+ News, Business and Lifestyle content channels)
Rates available on request
Sponsorships
Globe and Mail Homepage Sponsorship (1.5 million imps/day)
$30,000
—
—
—
Globe Alliance Homepage Package (2 million imps/day)
$45,000
—
—
—
—
—
—
N/A
$32
$34
$30
$50
$40
$40
Section Sponsorship (includes Alliance sites)
Audience Targeting (includes Alliance partners)
Audience re-targeting based on interests/behaviour
Each layer of targeting (i.e. Geo, Demo)
Custom audience segments
$25
—
—
—
—
—
—
Plus 15%
—
—
—
—
—
—
Prices available by request
—
—
—
—
—
—
Special Ad Formats (contact us for Alliance site options and availability)
Sponsorship: $13; Standard: CPM $10
—
—
—
—
—
—
IAB Half Page (460 x 650)
N/A
$38
$41
$35
N/A
$47
$47
IAB Portrait (300 x 1050) & IAB Skyscraper/Filmstrip (300 x 600)
$30
$38
$41
$35
$61
$47
$47
IAB Billboard (970 x 250) & Canvas (1000 x 700) – Globe exclusive
$44
$56
$60
$52
$90
$70
$70
Hero - Hearst site exclusive
$44
—
—
—
—
—
—
Tile (120 x 240)
N/A
$110
$110
$110
N/A
$110
$110
25% premium
—
—
—
—
—
—
$40
$40
$40
$40
$40
$40
$40
Tablet Full Screen (1024 x 768)
$50
$55
$60
$50
—
—
—
Large Formats (760 x 90, 320 x 480 and 300 x 600)
$38
$41
$44
$38
—
—
—
Standard (300 x 250 and 728 x 90)
$30
$33
$35
$30
—
—
—
Mobile Web/Smartphone (300 x 250)
$26
$28
$30
$26
—
—
—
Globe Editorial e-newsletters
per 1000 emails sent
$27
$27
$25
$35
$30
$30
Advertiser category exclusive emails
per 1000 emails sent
$125
$125
$125
$125
$125
$125
Triple Play (Three 1000 x 250 ads on individual article pages) – Globe exclusive
Wallpaper
Video (includes Alliance sites and the Alliance Video Network)
Pre-roll – available on all sites except for The Guardian, Hearst and The Atlantic
Mobile: Tablet and Smartphone (includes Alliance sites – contact us for available formats)
Email Newsletters (sent to opted-in Globe readers)
PERFORMANCE PRODUCTS (across Globe and Globe Alliance sites)
Private Exchange (RTB/Programmatic)
Prices subject to market for RTB and/or negotiation for direct programmatic deals
Direct response campaigns (CPC/CPA)
Varies based on program
GLOBE DIGITAL
MEDIA KIT 2016
Q2
2016
update:
MEDIA
OctKIT
11 //102
ADVERTISING INFORMATION
Learn more about Globe Digital and Alliance platforms
GlobeLink.ca/digital
GlobeLink.ca/alliance
Explore upcoming sponsorship opportunities
GlobeLink.ca/opportunities
Digital Advertising Formats and specs
GlobeLink.ca/ad-formats
PLEASE NOTE:
Before booking any advertising, please review our Terms and Conditions
GlobeLink.ca/mediakits
Take the next step
Your Globe Media team is
ready to assist you in planning,
deploying and measuring
your next campaign. Let’s make
it the most successful one yet.
EASTERN CANADA
Ottawa Region, Quebec, Atlantic Canada
TEL 514.982.3050
TOLL FREE 1.800.363.7526
advertisingeasternca@globeandmail.com
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BC, NWT, Nunavut, Alberta, Saskatchewan
TEL 403.245.4987 or 403.774.8024
TOLL FREE 1.800.663.1311
advertisingwesternca@globeandmail.com
TORONTO ONTARIO & MANITOBA
TEL 416.585.5111
TOLL FREE 1.800.387.9012
advertising@globeandmail.com
UNITED STATES, WORLDWIDE
TEL 1.212.946.0219
globeandmail@publicitas.com
@Globe_Media
/company/globemediagroup
@Globe_Media
globemediagroup
GLOBE DIGITAL
MEDIA KIT 2016
Q2
2016
update:
MEDIA
OctKIT
11 / 112