2016 Community Partnership Campaign

DEAR COMMUNITY BUSINESS PARTNERS,
As we plan our programs and events for 2016, we are seeking your support through a sponsorship
donation. Dixon Main Street is a 501(c)3 non-profit organization since 1996, therefore, we rely
on the support of our community. As you consider becoming a Dixon Main Street sponsor, please
take into account some of the benefits you will receive:
BENEFITS OF BECOMING A MAIN STREET SPONSOR

PUBLIC VISIBILITY
Your sponsorship is a means of advertising for your
business. Dixon Main Street advertises its sponsors on a
variety of media platforms. Your level of sponsorship
directly reflects the amount of advertising you will receive.



ENHANCE IMAGE
Your sponsorship aligns your business with the
community and shows the public and other businesses
that the community’s image and success is important to you.

CREATE A LASTING IMPRESSION
The people that attend the events, fellow business
partners and our volunteers, will recognize your support
and in turn, will support you. Your sponsorship will instill
community pride and partnership.

BE A PART OF DIXON CHANGE
This next year will be a time of change and growth for Dixon
as we develop the Dixon One Concept. Dixon Main Street
will become part of this new initiative but will
maintain its goals and mission as an agency.
ENTERTAIN THE COMMUNITY
You will have the opportunity to interact
with other businesses, individuals and
public officials in a fun, social
environment.
KEEPING THE FOUNDATION STRONG
Dixon Main Street is focused on keeping
the core of our community vibrant and
thriving through historic preservation,
promotions, events, business relationships and marketing. We know that a
strong downtown makes Dixon a more
enticing place to start a business, raise a
family, and a great place for tourists to
visit. The Dixon Main Street philosophy
enhances public service, stabilizes the tax
base, and provides a springboard for a
successful community.
Dixon Main Street would like to thank you for your time and consideration.
Please let us know if you have additional questions about our programs, events or sponsorship opportunities.
(815) 288-2308 / riverfrontdixon@gmail.com / www.dixonmainstreet.com
2016 DIXON MAIN STREET BOARD OF DIRECTORS
Becky Reilly – Kreider Services, President
Nikki Lovett - Board Member
Robin Canode – That Place on Palmyra, Vice-President
Marguerite Venier - Veniers Jewelers
Ryan Harrison - Harrison Insurance, Secretary
Andrew Brockwell - Ken Nelson Auto Group
Carolina Vitale - Wipfli, Treasurer
Jeremy Englund - Jimmy Johns
Scott Brown - Wendler Engineering, Past President
STAFF:
Lauren Mills , DMS Marketing and
Event Coordinator
DIXON ONE — A NEW WAY OF THINKING AND WORKING TOGETHER
Dixon Main Street is soon to be part of the Dixon One coalition. We aim to maintain the same
philosophy, goals and vision that has given Main Street strength to enhance programs, the downtown
shopping district and events in Dixon for the past 20 years.
The Dixon One Task Force will present a plan to the Dixon City Council regarding the logistics of merging
the involved groups. This will be completed prior to the 2016 Event Season. The city has purchased a
building at 87 S. Hennepin Ave. to house the organizations involved with Dixon One. This is an exciting
time of change for the City of Dixon. With the coordination of marketing, event production and working
together, the groups can be more effective with the Dixon One.
THE DIXON MAIN STREET
MISSION
Since 1996, Dixon Main Street has been an active,
strong and exciting organization focused on the
prosperity of downtown Dixon and the city as a
whole. We are a non-profit 501(c)3 organization
built and sustained by countless volunteers who
are passionate about the services and events that
Main Street provides. Our mission statement is
simple: To foster teamwork, revitalize the
economic base of the community, improve the
appearance of the downtown area, and promote
Dixon as the vibrant place to live, work and play.
THE DIXON MAIN STREET
VISION
Dixon Main Street’s vision for the future is to
enhance downtown Dixon’s rich history while
continuing to develop our diverse events, dining,
arts, cultural and shopping opportunities.
Anchored by our premier riverfront, downtown
Dixon offers a family friendly destination that is
unique and inviting for visitors and residents
alike. Dixon is an active and modern downtown
that keeps its roots in the historic fabric that has
made our city great since 1830. All of this makes
Dixon a wonderful destination place and a fantastic place to call home.
THE FOUR POINT COMMITTEE APPROACH OF MAIN STREET
The following committees meet to complete annual work plans, which are created to guide activities and
events and provide a measure for success in the Dixon Main Street organization.
1. ORGANIZATION
This committee is charged with building consensus and cooperation among the many groups and individuals
who have a role in the revitalization process. They work to market Main Street and its goals to the community
and to recruit new volunteers and members.
2. PROMOTION
Marketing downtown’s assets to customers, potential investors, new businesses, local citizens and visitors is
the main role of this committee. The group also works to market the downtown as a “fun” and exciting place
to visit and shop through annual events and retail promotions.
3. DESIGN
This group works toward enhancing the physical appearance of downtown by capitalizing on its assets and
heritage. Maintaining historic buildings, encouraging sensitive new construction, developing design
management systems and long term planning fall under the Design Committee.
4. ECONOMIC RESTRUCTURING
This committee works toward strengthening downtown’s economic base while finding ways to expand it to
meet new opportunities for development. This group looks at ways to improve retail mix, build a stronger tax
base and create a stable role for the downtown as a major component of the community’s economic health.
2016 Main Street Programs and Events
EVENT SERIES

Second Saturdays- art and music
lineup in downtown Dixon the second Saturday
of each month.

Riverfront Yoga- yoga class along the Riverfront,
11am-noon on Fridays, June 3– September 2

Musical Fridays- live music at The Riverfront
Pavilion, noon– 1pm on Fridays,
May 27 - September 2

Dixon City Market– on the Riverfront featuring
live music, specialty food market, wine and beer
tastings. Wednesdays, June 1 - August 3
SIGNATURE EVENTS




Brush and Bloom—July 4, street painting event
for children and families during the Petunia
Festival
Venetian Night—August 13, European—themed
food, art, entertainment and lighted regatta
Blues, Brews & BBQ—September 3, blues festival
featuring brew tasting, BBQ from area vendors,
and bags tournament as a Lee Co. Honor Flight
fundraiser by Dixon Police Association.
West End Fest—October 8, rock and roll music
festival at the west end of First Street
PROGRAMS




Shop Talk—the first Tuesday of each month at
Books on First for local businesses and community
to come together. Featured topic each month.
Lunch and Learn—third Wednesday of every other
month at the Post House at noon. $3 catered
lunch optional, featured program topic.
Fourth Grade Architectural Tours—October,
working with the Dixon Historic Center to teach
students the rich history of Dixon’s historical
district. This is followed by projects where
students create replicas of downtown buildings.
Shop Small—program to support the local downtown merchant with promotions to drive business
& encourage people to shop here first.





Scarecrow Fest—September 25, annual family
fall festival featuring pumpkins, crafts, games for
all ages, food and live entertainment.
Ultimate Tailgate—October 16, chili cook-off,
football, and bags at the Beanblossom lot.
Christmas Walk—December 2, annual
downtown Christmas event featuring retail open
houses, Santa, horse & carriage rides, winter
features, reindeer, elves and 50-50 drawing.
DMS is also involved in supporting the Petunia
Festival, the Reagan Run and other community
events throughout the year.
Founder’s Day— April 11, historic program
featuring one of Dixon’s longtime businesses or
family history. A meal is served for a nominal fee.
 Downtown Banner Program
 Poster and Post Card Sales
 Riverfront Paver and Amenity Program,
coordinated through Main Street and the City
of Dixon.
2016 Sponsorship Opportunity Levels
LEGACY $5,000









Presenting Sponsor of 1 Premier Event,
(Christmas Walk, Scarecrow Fest, Dixon City Market,
Venetian Night, Blues, Brews,& BBQ, West End Fest,)
Category Exclusive for this level of sponsorship
Named in all promotion for the event; social media,
print, newspaper, radio
Sponsor banner and display table can be displayed at
event
VIP event tickets / seating where applicable
Logo proximately displayed on event posters
Logo listed on all other DMS event posters
Logo and link on Sponsor page of DMS website
First right of renewal for 2017 event
Dixon Main Street will work with event sponsors
to provide specific marketing opportunities at
their sponsored events. It is our goal to make sure
this sponsorship is a “win-win” for both parties.
We understand that there may be special
requests for showcasing your business name and
we will do everything possible to accommodate
those requests.
HERITAGE $3,000






Presenting Sponsor of 1 Major event / program (Musical
Fridays, Second Saturdays, Brush and Bloom)
Named in all media promotion for the event: social
media, radio, print, newspaper
Logo on Event Banner, Posters
Complimentary tickets to one Premier Event
Logo and link on Sponsor page of DMS website
First right of renewal for 2017 event
PRESERVATION $1,000



Supporting logo listed for 2 DMS events or programs
(Fourth Grade Tours, Ultimate Tailgate, Founder’s Day)
Listing on Sponsor page of DMS website
Supporting sponsor listing on all radio, print and event
flyers, posters
PARTNER



$500
Logo listing for 1 DMS event
Listing on Sponsor page of DMS website
Supporting sponsor listing on print, and event posters
and flyers
ASSOCIATE $250


Name listing on Sponsor page of DMS website
Name listing on event poster for one event
FRIEND OF MAIN STREET $50—$249

2016 Legacy Sponsors will have
logos on all event posters as well as city
market bags.
Name listing on Sponsor page of DMS website
Downtown Banners
also available for
purchase in
5 different designs.
THANK YOU FOR YOUR 2016 SPONSORSHIP
Business Name _____________________________________________________________
Contact Person _____________________________________________________________
Address ___________________________________________________________________
Email ______________________________________ Phone ________________________
Level of Sponsorship:
_____ $5,000 Legacy
_____ $3,000 Heritage
_____ $1,000 Preservation
_____ $500 Partner
_____ $250 Associate
_____ $50 -$249 Friend
Select your top choice of event to sponsor _________________________________________
Note: This will come on first serve basis as events are available.
Second choice for event to sponsor _______________________________________________
_______________________________________________
Payment Options:
______ Payment in full
_______ Quarterly Invoice
Send payment to: Dixon Main Street
115 S Hennepin Ave.
Dixon, Il 61021
Contact number for Main Street Office: (815) 288-2308
________________________________________
Signature of Business Sponsor
Date
_____________________________________________
Signature of Main Street Representative Date
Note: A copy of this signed agreement with a letter of your sponsorship amenities (contract if applicable) will
follow for the protection and communication of both parties. Thank you for your support of Dixon Main Street.
Dixon Main Street is a 501(c)3 non-profit organization and your contribution is tax deductible to the extent of
the federal tax laws.