Nature`s Home

giving
nature
a home
Media pack - Nature’s Home
The RSPB magazine
Nature is amazing
But there’s no doubt that it’s in trouble.
Nature’s Home, the RSPB’s magazine, inspires readers to give nature a home.
The RSPB is the country’s leading nature conservation
organisation, and is supported by over
1.1 million members
Our membership magazine, Nature’s Home,
is a celebration of nature and wild places.
Why should you care?
Because someone who wants to read about wildlife is someone who
is interested not just in birds, but in education, goods that have been
sustainably produced, technology, people and situations abroad,
children, the environment, animals and their welfare, responsible travel
and the future. In short, a wealth of selling potential.
The fact that around one in 40 of all UK adults claim to read the
magazine illustrates why Nature’s Home is our foremost member
communication, and why it is instrumental in recruiting new supporters.
The work of the RSPB is driven by a passionate belief that we all have
a responsibility to protect the environment for all nature. Readers
of Nature’s Home share this passion, so we base our editorial around
giving nature a home, green living, wild places, saving and enjoying
nature and wildlife gardening.
The RSPB is a charity and we rely on advertising
revenue to help fund Nature’s Home magazine. We
would like to thank all of our advertisers who make so
much of our nature conservation work possible.
Mark Ward
Editor-in-Chief, Nature’s Home magazine
1.3
million
readers*
Readers who treasure each issue
and share it among friends.
*NRS/TGI April 2012-March 2013
Who are Nature’s Home readers?
Introduction
Nature’s Home magazine is the core member
communication for the RSPB, delivered quarterly
to members.
Readers of Nature’s Home are educated, affluent, interested and concerned
about the world around them. They have an appetite to discover products and
services that both enrich their lives and make them easier.
On average, Nature’s Home readers are, perhaps surprisingly, more likely than the
general public to own a car or two. They spend a lot of time and money in their
gardens, and take frequent holidays in the wilds where they indulge their passion
for walking. They are heavy investors in financial products, healthcare and their
homes. They are, essentially, everyday consumers, but with an eye on living
sustainably to protect the natural world. They are happy, financially secure and
confident in what they believe and what they want.
Key attitudinal data – % agreeing with
(compared with the population as a whole)
■ Nature’s Home readers
■ General population
I am prepared to make lifestyle
compromises to benefit the environment
54%
34%
I make a conscious
effort to recycle
90%
73%
I would be prepared to pay more for
environmentally-friendly products
48%
24%
I buy Fairtrade products
when available
50%
31%
I buy free-range products
whenever I can
56%
40%
I would be willing to volunteer
my time for a good cause
61%
52%
I like to buy products from companies
who give something back to society
46%
30%
I am very good at
managing money
67%
54%
Source: Kantar Media - GB TGI Q2 2015
Huge circulation:
600,887*
The largest circulation of
any UK wildlife title
*GB TG1 2015 Q2
How do we measure up?
Key facts
Nature’s Home magazine
•
Directly distributed to 600,887
UK households*
•
•
•
•
•
Readers per copy 2.0**
Read for 48 minutes on average***
666,000 ABC1 readers (73%) **
414,000 AB readers (47%)**
527,000 readers aged over 55 (60%)**
Sources: *ABC 1 January–December 2014,
**TGI 2015 Q2,
***NRS 2014 Q4.
Key member household distribution by television region
■ 36% ■ 10.8% ■ 8.4%
Nature’s Home circulation is greater
than the majority of titles read by
this audience.
Source: ABC 1st Jan-31 Dec 2014
600,887
421,485
228,513
182,622
182,192
83,590
40,237
36,586
25,357
700,000
600,000
500,000
400,000
300,000
200,000
14,171
100,000
Nature’s Home
Saga
Nat. Geographic
Gardeners’ World
Country Living
Walk
Countryfile
BBC Wildlife
Bird Watching
Practical Photography
73%
affluent
ABC1
readers*
Readers who appreciate
quality when they see it
*GB TG1 2015 Q2
What sort of consumers are they?
Statistics
Nature’s Home readers are...
(compared with general population)
Frequent travellers
•5
7% more likely to have four or more
holidays per year
•O
ver 2.5 times more likely to have taken a
lakes and mountains holiday in the last year.
• 65% more likely to take a cruise.
Home improvers
Garden lovers
•2
.5 times more likely to have a solar heating
system (PV panel, water heating).
•O
ver 3.5 times more likely to have visited a
•2
5% more likely to have bought replacement
windows in the last 12 months.
•9
1% more likely to have a conservatory or
gardening show in the past year.
sun lounge.
• 40% more likely to have a shed or greenhouse.
Wise investors
Car owners
• 87% more likely to own their home outright.
• 30% more likely to own their car from new.
•2
4% more likely to have spent £15,000 or more
•O
ver twice as likely to invest in stocks and
shares, or unit or investment trusts.
on their new car.
• 59% more likely to own a 4 door saloon.
• 83% more likely to own a van.
• 48% more likely to have an ISA.
• 74% more likely to have health insurance.
Passionate about the great outdoors
89%
50%
45%
23%
54%
28%
31%
17%
more likely to
enjoy nature or
outdoor related
activities
more likely
to garden
regularly
■ Nature’s Home readers
have an
more likely to
interest in
be a regular
photography
walker or
hiker
■ General population
A love of
the wild
more likely to enjoy nature
or outdoor-related activities.
Any questions?
Rates/specifications
Rates from January 2015 (VAT not included) Agency commission – 10% Dimensions in mm
Run of the magazine - display colour
Double page spread
286x432 plus 4mm bleed
£20,030
Half page vertical
264x94
£6,485
Full page
286x216 plus 4mm bleed
£10,950
Outside back cover
£13,450
Inside back cover
£12,025
Quarter page
131x94
£3,080
Half page horizontal
130x194
£5,485
Classified display
Inserts
Half page colour horizontal (130 high x 194 wide) £4,937
Half page colour vertical (264 high x 94 wide) £4,937
Half page mono horizontal (130 high x 194 wide) £4,300
Half page mono vertical (264 high x 94 wide) £4,300
Quarter page colour vertical (131 high x 94 wide) £2,779
Quarter page mono vertical (131 high x 94 wide) £2,210
Eighth page colour (62 high x 94 wide) £1,415
Eighth page mono (62 high x 94 wide) £1,125
Sixteenth page colour (62 high x 42 wide) £805
Sixteenth page mono (62 high x 42 wide) £645
Inserts £55/1000
Over 10g – price on application
Publication dates
Issue Spring 2015 Summer 2015 Autumn 2015 Winter 2015 Copy date 20 November 5 March 4 June 20 August Mailing
6 January
13 April
10 July
1 October
Cancellation – 12 weeks prior to copy date
Classified
Semi display colour £170 (per column cm)
Semi display mono £140 (per column cm)
Lineage (minimum 2 lines) £26 (per line)
Box numbers £12
All semi display and lineage advertisements must
be prepaid and sent three months in advance of
publication. Discount of 10% for ‘continue until
cancelled’ bookings.
Copy requirements
High resolution PDFs, composite 300 dpi, CMYK
E-mail PDFs. For classified advertising contact:
Jade.OHalloran@immediate.co.uk
or call on 0117 3147 448. For display advertising:
Rebecca.Cart@immediate.co.uk or 0117 3148
338. Please ensure that your advertisements
include the relevant Data Protection statements.
Reaching
more
families
The RSPB has 283,000 family members
Contact details
Tom Parker
Group Advertising Manager
0117 314 8781
tom.parker@immediate.co.uk
Andy Williams
Classified Sales Executive
0117 314 7415
Andy.Williams@immediate.co.uk
Immediate Media Co.
Tower House
Fairfax Street
Bristol
BS1 3BN
rspb.org.uk
The RSPB is the country’s largest nature
conservation charity, inspiring everyone
to give nature a home. Together with
our partners, we protect threatened
birds and wildlife so our towns, coast
and countryside will teem with life once
again. We play a leading role in BirdLife
International, a worldwide partnership of
nature conservation organisations.
Cover by Nigel Blake, puffin by Mark Sisson, red campion by Sue Kennedy, dunlin by Chris Knights, young girl by Chris O’Reilly
(all rspb-images.com) Basking shark by Alan James (naturepl.com) RSPB Sales Ltd (the trading subsidiary of the RSPB), The Lodge,
Sandy, Bedfordshire SG19 2DL. Registered in England. Company registration no. 2693778. The RSPB is a registered charity in
England & Wales 207076, in Scotland SC037654. 310-0628-13-14