La Moda Customer Story

Customer Story
LA
M O DA
B r a z i l i a n
Fa s h i o n B r a n d
G e t s a P r od u c t i o n M a k e o v e r
Challenge
S o l utio n
Founded in 1986, La Moda designs and produces clothing for
its high-end Brazilian womenswear brand, Lança Perfume.
One of Brazil’s major fashion players, the company experienced
a growth surge in 2006 when it moved from childrenswear into
women’s apparel; by 2012, it had grown to 50 times its original
size and its factory was producing over a million pieces a year.
La Moda expanded so quickly that it developed without putting
proper processes into place. The company needed to update its
cutting room to keep up with the increase in business. It needed
to keep production fast and cost-effective, while maintaining the
high quality standards and originality in design that set it apart
from other brands in the market.
MARKETS
Womenswear
LOCATION
With Lectra’s help, La Moda was able to boost its production
output by 30%. The company worked with Lectra experts
to redefine and streamline workflow in the cutting room,
and used Lectra’s range of powerful solutions to improve its
development process, optimize production planning and reduce
fabric consumption by 2%. The resulting increase in speed
and efficiency gave La Moda the agility it needed to respond
quickly to trends and deliver of-the-moment styles to stores at
the pace the market demanded. The savings in time and fabric
also improved profit margins, which meant more money was
available to invest in areas that strengthened the brand’s DNA,
like design and innovation.
LE C T R A S O L U T i O N S
Santa Catarina, Brazil
lectra.com
B
A
S E T T I NG T HE PA C E
La Moda strives to bring its customers the latest in Brazilian
fashion. The company releases four main collections a year, each
featuring 800 products in addition to several mini-collections of
60-80 pieces each. Keeping up with this pace and volume can
be a real challenge. “We need to react quickly to market trends,
so our lead times are short. A speedy product development and
production process is crucial if we’re going to get our designs into
stores on time,” explains Bedin. “At the same time, we need to
make sure our operation is as cost-efficient as possible, without
sacrificing the premium nature of our offer.”
O NE S EA M LE S S P R O C E S S
After an in-depth consultation with Lectra, La Moda decided to focus
on improving efficiency and eliminating waste in its cutting room.
The company worked with Lectra’s experts to eliminate redundant
tasks and streamline their workflow. It adopted Lectra’s marker
making solution, Diamino, and its cut-order planning solution,
Optiplan, to optimize fabric use and better manage production
resources. The payoff was almost instantaneous: throughput
increased by 30% and fabric consumption dropped by 2%.
The company was so impressed with the results that they soon
purchased Lectra’s Vector cutting machine, then invested in
patternmaking solution Modaris for their product development
department. “Modaris has made our development process faster
and more agile, so we can deliver more, in less time. Grading is
quicker and easier, and exporting files for production is seamless
and error-free, since the platform communicates directly with
Lectra’s production-planning solutions and cutting machines,”
says Daniela Martinello, Product Engineering Coordinator.
A P R E M I U M PA R T NE R F O R
A P R E M I U M B R AN D
La Moda was looking for a partner who understood the nature of
their brand and would help them create a solid foundation on which
to build their business. “One of our company values is to strive for
perfection, so we want to do things right. Lectra doesn’t just focus
on quick fixes, they take the time to understand their customers’
process and find solutions that fit their goals,” says Bedin.
“L
ectra goes above and beyond to provide their
customers with a premium offer; this is similar
to our approach to business, so they make an ideal
partner for us.” -Giancarlo Bedin, Marketing and Product
Development Director.
“They go above and beyond to provide their customers with
a premium offer, which is similar to our approach to business,
so they make an ideal partner for us.”
“Lectra
has
provided
us
with valuable
expertise and
best practices
that we use on
a daily basis.
-Daniela Martinello, Product
We’ve not only
Engineering Coordinator.
increased productivity, we’ve
improved on quality, because we have more control over the cut
pieces we send to our subcontractors and can provide them with
the detailed information they need to deliver our product on time
and up to quality standards,” attests Roberto Carlos Andrieti,
Cutting Room Coordinator.
Lectra was there to support
and guide us during the transition
and training process, in person or
via telephone, Skype or email.
La Moda is so happy with the results they have achieved that they
recently added Lectra’s design solution Kaledo to their arsenal,
and are planning to adopt Lectra’s product lifecycle management
solution to tie everything together, as they forge ahead with their
plans for expansion.
@LectraFashion
LectraFashionNetwork
LectraOfficial
LectraTechChannel
Lectra in Fashion
With 40 years’ experience in fashion and apparel, Lectra’s mission is to provide a complete spectrum of design, development, and production solutions to
confront 21st-century challenges. From first creative spark to final product, our professional services address an end-to-end process. We support the dayto-day operations of our customers in over 100 countries for around-the-clock process optimization. From fast fashion to luxury to ready-to-wear, Lectra’s
23,000 customers in markets as diverse as casual, sports, outdoor, denim, and lingerie represent every development
and sourcing model imaginable. Beyond suppliers and manufacturers, they are the brands you love and the stores
where you shop.
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® Diamino, Modaris, Optiplan, Vector, Alys and Kaledo are registered trademarks of Lectra.
razilian company La Moda has come a long way from
its beginnings as a small mom-and-pop childrenswear
manufacturer. Its fashion brand, Lança Perfume, is sold
in 1,900 retail outlets across the country, including 19 of
the brand’s own-name stores, as well as its e-commerce
website. “Our goal now is to strengthen our operation so
that we can position Lança Perfume at the top of Brazil’s
premium fashion market,” says Giancarlo Bedin, Marketing
and Product Development Director.