5 new Referral Partners in 90 Days

5 new Referral Partners in 90 Days
• Meet: Day1 -30; set an appointment per day = 20 appointments
• Connect: Day 30-60; connect and cement relationships two more times
•
Refer: Day 60-90; ask for and receive referrals
25% become partners after third appointment so minimum of 5 referral partners in 90 days
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Table of Contents
Introduction .................................................................................................................................................. 3
Agent Prospect Manager / Daily Points .................................................................................................................... 4
Getting Prepared for Agent Meetings ....................................................................................................................... 6
Meet (prospecting for first time Agent appointments) ................................................................................ 8
eLookyLoo Claim - “One Click” brand new listings .................................................................................................... 9
eLookyLoo Search– Using existing listings to target Agents.................................................................................... 10
RE Classifieds – Using Craigslist, Backpage..etc. ...................................................................................................... 12
Open Houses – Target Agents and visit at Open Houses ........................................................................................ 13
Print Ads – Using print ads with listings to find Realtors ........................................................................................ 14
Broker Previews / Agent Marketing Meetings – Becoming an Affiliate .................................................................. 15
Cold Calling – Targeting Agents one by one ............................................................................................................ 15
Connect (how to build trust weekly) ........................................................................................................... 20
Property Websites ................................................................................................................................................... 21
MLS Compliant Virtual Tour Links ........................................................................................................................... 21
Social Media Hero ................................................................................................................................................... 22
The Perfect Listing Presentation ............................................................................................................................ 22
PURL (Agent Personal Website) ............................................................................................................................. 23
Text Codes Edit and QR Codes ................................................................................................................................ 24
Panoramic Tours and Stitching ............................................................................................................................... 25
Broadcast My Move ............................................................................................................................................... 25
YouTube Auto Poster .............................................................................................................................................. 26
Plogging and SEO .................................................................................................................................................... 26
Text for Rate ............................................................................................................................................................ 26
Perfect Open House ............................................................................................................................................... 27
Hits Reporting and Feedback .................................................................................................................................. 27
Plogging and SEO .................................................................................................................................................... 27
Refer (time to ask for business) .................................................................................................................. 29
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Welcome to the next 90 days that will change the way that you prospect forever! It all starts
with the first 20 Appointments. In these first 30 days you only need to meet with 20 Agents. Our goal is
to help you build momentum that will build on itself to give you as many referral partners as you wish,
but, a minimum of 5. Imagine what having five extra referral partners in would do for your life? Five
more deals a month every month is not only a pay raise, it represents more consistency from the roller
coaster ride that makes this business so difficult.
Meet 0-30 Days: This is the hardest part of the process as you are creating relationships from scratch.
This is where most people give up, but, you understand that with only 30 days of hard work, your
business will be transformed forever. For the next 30 days you will be in “Meet” mode and you will
need to do these things:
1. Use our Task Manager to keep track of your daily prospecting Activity
2. Meet with one NEW Agent per day for 30 days (20 Agents total)
We suggest that you call on at least 10 Agents per day to get you an appointment per day.
10 Agent calls = 1 Appointment
1 Appointment per day = 20 Days
Connect 30-60 Days: For the following month after your first 20 appointments, you will be re-meeting
with your Agents both in person and over the phone to “Connect” and build a true partnership. You
will want to meet with your Agents in person a minimum of 3 times in your first sixty days. Remember
that what you are ultimately trying to do is make business partners and friends that you can grow your
businesses together with.
1. Use our Task Manager to re-connect with your Agents as much as possible
2. Use our “Topic per Week” as material to connect with your Agents about.
3. Meet with your Agents in person a minimum of 3 times in the first 60 days of your relationship
Refer 60-90 Days: In this period you should already be experiencing referrals from some of your Agents
and are well on your way with others. Also, you should know what Agents just aren’t a fit. This paring
down should mean that you are in line to have five new referral partners, minimum.
20 Agents that you have met and connected with
1 out of 4 that you have a connection with =
5 New Referral Partners.
You are ready to get started so let’s talk about one of the most important tools you will use to keep
track of your progress day to day...the Task Manager.
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The Task Manager - Points each day for Prospecting
The big question is how do you keep track of all of those appointments and Agents? We’ve made it easy with our
ePropertySites.com “Agent Tracker” points system. With our system, you can keep track of your first 20
appointments and your subsequent two appointments thereafter that will result in more Referral Partners (3
Appointments = 1 referral Partner.)
10 Points per day from Agent prospecting(200 points per month Average)
Points System Challenge: You must get a minimum of 10 points per day to stay on task. We have found that you
need at least 3 “one on one” appointments with an Agent. You can achieve your daily quota by meeting with an
Agent ONE on ONE each day. “One on one” meetings equal referrals (never forget this and you will have many
referral partners).
TheTask Manager is a centralized location for accountability with your real estate agents. The Task Manager is a
location to place all notes, schedule tasks, and view your progress with real estate agents.
Step 1.
Edit your Agents to
enter Tasks…
Step 2.
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Enter tasks that will show up on
your Calendar from the home
screen…
Step 3.
Use your Calendar
Daily to follow up with
Agents…
hint: It is important that you keep up each day so you don’t
get behind…each task is worth points with your goal being
10 points per day minimum. Prospecting is like growing
crops…plant seeds, water, harvest (meet/connect/refer)
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Where to find real estate agents in the area?
This is the stage to “meet” Agents and start to develop friendships that can blossom into referral
partnerships. If we think of the process as kind of like dating, then the first date is what “meet” is. So,
how do you find Agents to take on a first date? We help provide you with some and have a variety of
suggestions and scripts below. Remember, you want to get 20 Appointments per day for the first 30
days.
We have put together the most common ways to use our tools to “meet” your Agents, but, first you
must know what to talk about.
Results in advance: So what do you talk about the first time with an Agent? We advise you to “show”
the Agent their own property as a online Property Website and WOW them.
The three most common methods include:
1. Showing them the URL
2. eMailing them the “Just Listed eCard”
3. Texting them their Text Message Information with Mobile Phone Website
Property URL: When you first make contact with an Agent, have them type in the URL of their Property Website
that you have setup. This will make it easier to set an appointment with your Agent in person to show them the
power of your marketing.
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eMail Just Listed eCard: With their permission, it is a good idea to send them our Just Listed eCard from the
Tools section of each listing. This includes all the information on their listing in stunning HTML as well as links to
the Property Website. (Hint: you can find this in the “Tools Section<eMail Website” for each property.)
Send Text Code: Often when you first call on Agents they are in their car. When this happens we recommend
sending them their mobile website and text code directly. You can wow them while they driving in their car.
(Hint: you can find this in the “Tools Section<eMail Website” for each property.)
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There are a variety of ways to have the first conversation to set a “Meet” appointment. We have created
techniques for the most common methods and include directions and scripts below on how to accomplish the
meeting stage of your relationship.
First time “Meet” techniques: (details and scripts below)
1.
2.
3.
4.
5.
6.
7.
New eLookyLoo Listings – Brand new Listings in eLookyLoo.com
Existing Listings on eLookyLoo - Target other listings/Agents in eLookyLoo.com
RE Classifieds - Find Agents Ads on Classified Websites like Craigslist or Backpage
Open Houses - Visit/Target Agents at Open Houses
Print Ads - Use any kind of Real Estate Magazine or Newspaper print ad
Broker Previews / Agent Marketing Meetings – Become an Affiliate and show up every week to make
friends of Agents and attend their Broker Previews.
Cold Calling – Find an Agent you would like to go after and target them.
What is eLookyloo.com?
eLookyLoo is our National Search Website. It essentially it is a syndication of homes for sale by real estate agents
in America. We offer two ways to prospect for Agents with this site. The first is to supply new listings daily that
you can accept and create accounts for and the other is to target specific listings. The second way is to use listings
that are NOT already in ePropertySites to try and target those Agents specifically.
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Meet #1. - New eLookyLoo Listings Daily:
Go to eLookyLoo.com and follow these instructions to create new Agent prospects daily.
1. Register by adding yourself as an account in eLookyLoo.com
2. Choose that you “I am a Real Estate Professional”
3. Check the box that says “I have an ePropertySites account”
4. Put in your login and password for your ePropertySites Account
5. Verify your eLookyLoo.com account email.
6. Go to eLookyLoo.com and click on “My Account” in the top right.
7. On the left click on “New Listings”
8. Filter those listings by your City and State (note: If you are experiencing only a few listings come up, put in
a larger City near you)
9. When you see a listing that looks interesting “Claim” it (note: you can only claim one listing per hour so be
careful to only claim listings that are in an area you work).
10. Once you claim a listing.
11. Click “Create an Account” and that will create that Agent as an Agent under your Account and add the
property automatically.
12. Call the Agent.
13. Important: If you don’t reach them, put a callback into your task manager for the next day.
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Script #1 eLookyloo:
Hi this is (name) from (company), I saw your new listing on (listing address)and I noticed that there was not a
Property Website or Virtual Tour for the property yet. Are you currently using any of these marketing essentials? I
provide Property Websites and Virtual Tours to our real estate partners and wanted to show you what I did for
your listing on (address).
Are you in front of a computer?
If Yes – Have them go to the Property Website URL
If No (they are out or in their car) – Send them a text on the property from the Tools<Text Code
We have been providing real estate agents the cutting edge tools top producing agents use nationally. What do
you think? Would you like to learn more? Let’s set a time to meet.
Meet # 2.Targeting Existing Specific Listings on eLookyLoo.com
Go to www.eLookyLoo.comand select the city you want to prospect for real estate agents. Follow the bullet points
below to locate and create a website to show the agent prospects.
1. Go to www.eLookyloo.com
2. Select the city you want to farm
3. Fill out the fields to select type of properties you want to co-market
4. Homes without the red featured banners are the homes of the real estate agents we want to target.
Homes with a Featured banner are homes already in ePropertysites.com possibly working with another
lender so please DO NOT CALL on these Agents.
5. Select a home of a real estate agent target.
6. Click on the photo to get more information on the home and the contact information of the agent.
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7.
8.
Click “Details Tab” to get the MLS number
Put the MLS number in ePropertysites quick add and load property. “Do not activate” as this is for
demonstration purposes only.
Script #2 eLookyloo:
Hi (name).
This is ______ and I am calling from _________ about your (NEW) listing at ADDRESS. We work very closely with
the real estate community here in (city), especially helping agents with their marketing.
We’ve partnered with the top real estate marketing firm in the world and part of that relationship we get to pass
on to benefit our real estate agent partners.
Have you heard of ePropertySites? What do you know about it? ePropertysites is best known for their single
property websites that we create for each of your listings. Included in this website is an online HD virtual tour,
photo gallery, area schools…. and it actually shows how the schools are ranked nationally which is great for
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parents, a really cool section that lets the potential buyer find out what’s nearby… banks, grocery stores, churches,
bars, post office… everything they could be curious about….. a property map so they can see exactly where the
house (condo) is located, something really cool is that it gives the agent text capture… remember about 2-4 years
ago when call capture was the big thing…. Well now it’s text capture… so when someone texts for more
information on your listing, you get notified via email and text message that they just inquired… pretty cool….…
and of course a finance tab..Which is where I come in…. so a potential buyer can get an idea of what a payment
might look like on your listing.
Anyway, I really wanted to show you what we can do, so I put a site together for you really quickly this morning…
don’t worry… it’s not published yet, but I would love for you to take a look at it and tell me what you think. Are
you in front of a computer?
Answer - YES – great, type in www.(WEBSITE).com and let me show you really quickly how it works.
Answer - No – I DON’T KNOW WHAT TO PUT HERE…….
ENDING - So I would love to set a time that we can meet together in person and I can show you more about
ePropertySites and how it can help you grow your business and how I can help you grow your business...
Meet #3 - Agents: RE Classifieds…Craigslist or BackPage
Craigslist or BackPage
These are classified websites used by many real estate agents nationally. If the agent is sending their listings to
these locations; there is a very good chance the agent understands the basics and importance of marketing. Look
for listings that are inferior to our Craigslist and BackPage posters. Show them the superior ePropertysites solution
for these sites.
·
Go to Craigslist or BackPage
·
Select the city you want to farm for real estate agents
·
Go to “Real Estate” and fill out the fields to select the type of properties you want to co-market
·
Select a listing with inferior or no marketing you would like to target
·
If provided, take the MLS number to elookyloo.com to get further information on the listing or take the
property address to elookyloo.com to get further information and locate MLS number.
·
Put the MLS number in ePropertysites “quick add” and load the property. Remember “do not activate” this
website. It is for demonstration purposes only.
Script #1 Craigslist:
Hi (Agent’s Name). I saw your listing (address) on (Craigslist or BackPage) and I wanted to reach out to you. My
name’s ________ from (Mortgage company). We work with many of the real estate agents in (city) and I wanted
to show you one of the marketing tools we provide to our real estate partners. Let me send you an example of our
Craigslist Poster. I can send it to your Craigslist email now. (Agent views) Attempt to meet!
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Meet #4. - Agents: Open Houses
Open houses can be found easily by driving through your local neighborhoods - “your farm”. Open houses are a
great opportunity to meet real estate agents out in the field. Remember, they’re out there trying to grow their
business! Watch “The Perfect Open House” webinar to get a great overview on how to reach out to real estate
agents during an open house.
“The Perfect Open House”: http://webinars.epropertyvideos.com/2012/02/21/the-perfect-open-house/
Open House Guide: Pdf: http://www.epropertysites.com/pdf/oh_guide.doc
Items should be used when present for an open house
Website
Flipbook
Flyers
Business card stickers
Text code
Water bottle labels.
Text for PMT
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Meet #5. - Agents: Print Ads
Print ads should be pursued similar to an open house, (watch perfect open house video) find something they do
not have in their ad to be the topic of discussion. Create a Website and call the Agent in the Ad to show them how
your tools will help them stand out in their ad
Items to Discuss:
Note print ads: “these are items not in their current advertisement”
Website
Text Code
QR Codes with special Print Ad referral ID to track ROI
Text for PMT (this is the Text for Payment option)
Suggestions:
Local Newspaper
Homes and Land
ListingBook
Any Local Real Estate Magazine
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Meet #6. - Agents Broker Previews or Agent Marketing Meetings
Broker approved meetings, Caravans, Broker previews, Real Estate office meetings or affiliate meetings
Items to Discuss
Websites
Text codes
Virtual Tours
Note Broker Preview: “The flipshow is great for demonstrating your marketing tools. Presenting these tools on an
actual listing of a real estate agent who is present at the meeting is highly recommended!”
Meet #6. -Agents: Cold Calling
Call real estate agents and inform them your company is running a campaign to work with real estate agents
locally and this campaign is based around marketing. You would like a real estate agent’s professional opinion on
the marketing your firm is providing.
Initial Presentation to a Real Estate agent
When initially presenting, be proficient on the four items below and follow scripts for assistance.
Build a Property Website and show off to real estate agents (insert script)
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Show agent one click Blogging (watch webinar)
Show agent one click posting to Social Networks (click link)
Meeting success, use Task Manager for follow up appointment. Set up follow up meeting use, “90 Days to
Success” to guide to continue contact
More Cold Call Scripts: Below are
Cold-Call Script #1 (Active/Ask for meeting approach)
Hi ______. This is ________from ________
I noticed you have a new listing on____________.
I noticed you don’t have a Virtual Tour for that listing yet so I created FREE one for you, may I show you really
quickly?
Please let me know when you are ready...go to: (Property Site URL or ask for their email and send them a link real
quick)
What’s the catch? = As I had said, I’m calling from ABC Lending and unlike other Lenders that call asking for your
business right away, I would like to help your business first so that we may get to know one another. I’m confident
that you will be so blown away that in time, I’ll be the best Lending partner you’ve ever had.
Did you plan on posting that listing on YouTube and Craigslist?
When I created this tour for you as you can see...it also created a Property Website , Unique Text Message Call
Capture Code and many other things like one click posters to YouTube, Craiglist, Facebook, and 17 other places….
What I’d like to do is setup a time to go over these things and also show you how I can get you on the first page of
Google, would that be OK?
Cold Call Script (More online/passive show ePS Account before meeting)
Hi ________. This is __________from ________________. How are you today?
I notice that you have a new listing at ________. Is that the case?
I am not actually interested in purchasing the property, but I am interested in what you are doing to get that
property purchased.
**Or, I am not actually interested in purchasing the property, but I am interested in helping you get it purchased....
Do you have an individual website I could pull up right now for that property? What about a virtual tour, or a text
message call capture code? Maybe a one-click poster that is automatically uploaded to Craigslist and YouTube?
Unlike other mortgage professionals that ask for your business first, I like to help your business first so can offer
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this, as well as about 35 other features to you...
People these days are so visual, and marketing is so internet-based. Let’s go online right now and we can create an
account for you right on the spot. I can show you how 5 minutes of your time can save you so much money and
give you an entire marketing platform that SELLERS AND BUYERS WILL LOVE!
If property already sold, or they have a few offers…
Do you have any other properties right now that could use a boost in advertising? Even properties in the future? I
cannot stress enough how this is going to change your whole way of closing deals...
Do you have a moment so that I can just show you a sample of our website….just to see how __________ (much
you get, how simple it is, how professional it looks, etc.)
If they seem hesitant because they are scared of technology...
The best thing is that our product will do it for you automatically, so you do not have to be tech-savvy or even
spend the time and energy stressing. Literally all you have to do is upload 5 photos, and you have a professional
marketing platform of 40 features to get yourself seen, and get your properties sold.
If they have not hung up by now, and then say they need to go, need to think about it, need more time to look at
the product another time when not in car, commit them to giving you the green light on emailing them a link and
following up another time...
May I email you a link to our website so that you can browse around when you have a little more time to see
everything that I am talking about?
(Confirm email address...some email addresses on the MLS are not what the agent checks!)
Thank you for your time. If you don’t mind, I’d love to check back with you in a few days to hear your feedback on
what you saw, and whether it seems like our product will be beneficial for you. In the meantime, if you have any
questions, my contact information will be at the bottom of the email...Have a great day!
***NOTE: I DEFINITELY DON’T STICK JUST TO THIS SCRIPT, AND PLAY MORE OFF OF THE AGENT’S RESPONSES. YOU
CAN TELL PRETTY QUICKLY WHO IS OPEN-MINDED AND WANTS TO LISTEN TO ALL OPTIONS, OR WHO IS CLOSEMINDED AND NEEDS YOU TO PLAY TO THEIR EGO. I ALSO TAILOR THE ORDER OF WHAT I SAY DEPENDING ON IF
THEY ARE HESITANT TO SPEND MONEY OR UNSURE ABOUT THE TECH ASPECT.
Cold Call Script #2
QUICK Script for talking with an Agent to show them the system
LO: Hello (Agent Name). This is (Your Name) a local mortgage professional, but more importantly I am part of a
national marketing group that is helping agents grow their business by using up to date marketing systems,
strategies, social media and technology. I would like to get your opinion on a couple of things to see if you would
like to incorporate them into your marketing plan for your business. I will only take 15-20 minutes of your time.
What time works better for you 11 or 3 tomorrow?
Agent: What is it?
LO: It’s hard to say in just 1 or 2 sentences but to sum it up it’s a system that helps you showcase your listings by
providing them with very professional, individual websites. And that description really doesn’t do justice to the
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system. It also has a Craigslist poster and posts to Facebook, Twitter, and Linked In all with a couple of clicks. Then
it automatically posts to about 12 different real estate websites automatically every night.
In addition, it creates business card stickers, water bottle labels and flyers that the owners can print themselves to
fill the box outside. Add to that a FREE virtual tour, unlimited pictures, an extensive mapping system, a “We’ve
Moved” campaign and the ability to create personalized sign riders. And of course the one I love the most is the
text for information that provides call capture with it. There are just so many things.
Let me show you, get your opinion and you can do with the info what you wish but I haven’t had anyone kick me
out yet! In fact everyone I’ve showed this system to has picked up 3-4 strategies from it to help grow their
business.
Agent: What will you get out of helping me?
LO: Well my passion is helping other people be successful, grow their business and have a better lifestyle. If I can
help you grow your business, crush the competition and have a better life, I would think that you’d want to help
me with my business by sending me the referrals you get from using the system. That would be reasonable to
expect, don’t you agree?
Cold Call Script #3
LO: Hello (Agent Name), this is (Your Name) a local mortgage professional and I wanted to take 30 seconds to tell
you about a national marketing group that I am part of. We’re helping agents grow their business by using up to
date marketing systems, strategies, social media and technology. I value the opinion of top agents in the area and
would like to get your opinion on a couple of things we are working on to see if you would like to incorporate them
into your marketing plan for your business. I will only take 15-20 minutes of your time. What time works better
for you 11 or 3 tomorrow?
Agent: What is it?
LO: It’s hard to say in just 1 or 2 sentences but to sum it up it’s a system that helps you showcase your listings by
providing them with very professional, individual websites. And that description really doesn’t do justice to the
system. It also has a Craigslist poster and posts to Facebook, Twitter and LinkedIn all with a couple of clicks. Then
it automatically posts to about 12 different real estate websites automatically every night.
In addition, it creates business card stickers, water bottle labels and flyers that the owners can print themselves to
fill the box outside. Add to that a FREE virtual tour, unlimited pictures, an extensive mapping system, a “We’ve
Moved” campaign and the ability to personalized sign riders. And of course the one I love the most is the text for
information that provides call capture with it. There are just so many things.
Let me show you, get your opinion and you can do with the info what you wish but I haven’t had anyone kick me
out yet! In fact everyone I’ve showed this system to has picked up 3-4 strategies from it to help grow their
business.
Agent: What will you get out of helping me?
LO: Well my passion is helping other people be successful, grow their business and have a better lifestyle. If I can
help you grow your business, crush the competition and have a better life, I would think that you’d want to help
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me with my business by sending me the referrals you get from using the system. That would be reasonable to
expect, don’t you agree?
Cold Call Script #4 (in response to an Agent’s blog or Facebook posting)
(Agent Name),
This is (Your Name) and I am with (Your Company), a mortgage bank here in (Your City). I loved your post! And by
adding the elements of my system to yours, I know you could literally explode your business and income in 90
days.
Here’s what I can add:
· A Single Property Website for every listing- includes virtual tours, panoramic pictures, unlimited content upload
(documents, etc), the “new” call capture and much, much more
· A Personal URL (pURL) to showcase all your listings.
· Help in attracting more of the “right” clients. Clients that recognize the value of such systems
· Increase “eyes” on your listing by hundreds and thousands per week. Realtor.com is only 1 source but it is losing
relevance. Do you know the number one real estate search site is now Craigslist? Are you posting regularly? If you
are, what are you posting? We’ll post your fully interactive single property website every third day.
· Your single property website posted to many other real estate sites automatically (Trulia, Zillow, eLooklyloo,
etc.)
· Social networking is a natural extension of how we help you market. I have several classes that teach you how
to do this effectively
· Web-based marketing pieces to promote you and your system.
· Effective Texting messaging. Did you know that texting increased by 500% last year and continues to explode
and will become a preferred method of communication for many? What do you deliver in the “text” world? I will
help you leverage that as well.
(Agent Name), I’m not sure if this is for you, but based on your blog/post, I believe I can help you knock it out the
park. I’d love to speak to you and learn more about what you do because I loved your blog/post. It was music to
my ears.
And I’ve only scratched the surface of marketing potential to help you increase your income as a Realtor. If you’re
not getting anything else from your lender other than rates and on-time closings, then you’re just like every other
Realtor who is dealing with a truly professional mortgage lender. It’s what you should expect. I say, “Get more
value…a lot more.”
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So now that you have met them, where should you go from here? It is time to CONNECT!
Once you have met with your Agents in person, the “connect” phase begins. While it is not imperative that you
meet in person every time to connect, at first you want to see your prospective Agent partner as much face to face
as possible. We recommend a minimum of three to six in person meetings in 90 days or one to twice a month with
weekly follow up calls. In a perfect world, you can “connect” with your Agents in person every week (some Loan
Officer’s achieve this by teaching weekly classes to a select group of their Agents). You do NOT have to do these in
order. Please base your classes or connecting with your Agents on what their business needs most. Also, you may
be creative and come up with as many things as possible to talk about.
There are two types of connecting with Agents:
1. Agent Mentoring: In person mentoring for 15-90 minutes about growing our investing in their business
with any of the Mentoring topics below. Agent Mentoring takes more time than a quick tip or trick,
because you are meeting together to discuss multiple topics. We have provided details of the Mentoring
Topics below on the following pages of this guide.
2. Agent Quick Tips: In person or by phone connecting for 5-15 minutes about a quick topic or feature that
gives you a reason to build trust and grow your relationship. Use the topics below or make up your own
from any feature in the system on the fly by analyzing what the Agent is missing in their marketing. Every
feature in our system should have a corresponding page in our User Guide…you may use it and the
corresponding video to help with your connect. (hint: You may use the Strength Meter, Tools Section for a
Listing, Marketing Tab business Boosters or just your imagination to make a quick call or stop by). Here is
our 21 Reasons to call your Agents as well: http://www.epropertysites.com/pdf/21reasons.pdf
Possible Connect Topics:
• Property Website
• MLS Compliant Virtual Tour
• Social Media Hero (Posting Tools)
• The Perfect Listing Presentation (Flip Shows)
• pURL (Agent Personal Website “personal URL”)
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•
•
•
•
•
•
•
•
•
Text Codes edit and customize plus QR codes
Strength (Percent) Meter
Virtual Tour – 180 and 360 Degree
Broadcast My Move
YouTube
Plogging and SEO
Text for Rate
Perfect Open House
Hits Reporting and Feedback
Property Website
What to show: Help them add a property from the Properties tab.
Benefits / Reason: Single Property Websites, are made to showcase one and only one address. Every property has
a personality that a property site can spotlight. With all of the search sites available, homes and properties get
grouped with other listings enabling them to get lost in the mix. In today's media rich world every property for sale
deserves its very own website. Single Property Websites are the best way to showcase a home. Imagine you are
trying to buy a property and you discover a gorgeous high definition website with full screen pictures, virtual tours,
area information, documents and more. You would probably be quite impressed with the information provided
and are much more likely to request more information.
Supporting Docs / Instructions / Links: http://www.epropertysites.com/guide/page.htm?pr+1326641493
MLS Compliant Virtual Tour
What to show: Show them where to get their MLS compliant tour and how to add to MLS
Benefits / Reason: Want a quick and easy way to gain more exposure and close deals as you grow your real estate
business? The secret to sales begins where most buyers begin their searching process: online. The majority of
potential buyers begin their property search on a MLS. MLS Compliant Virtual Tours are the most powerful way to
showcase any property. With all of the media available online, Virtual Home Tours create an interactive experience
far more valuable than still images. Virtual Tours add depth and perception to any property, allowing buyers to
visualize what it might be like to live there. Get the most from your MLS listing by using MLS compliant links to add
an unbranded Virtual Tour link to every listing. Virtual Tours are the single most effective way to gain maximum
exposure for all of your properties. With the ability to quickly link your Virtual Tour to any MLS listing, every
property can easily become a MLS Compliant Virtual Tour.
Supporting Docs / Instructions / Links:
Add a MLS compliant Virtual Tour to my MLS: Log on and go to your Properties Tab. Click on the Tools icon next to
the property. Click on "Website Links, Sharing & HTML." Scroll down until you see "Stand Alone MLS Compliant
Virtual Tour Links". Copy and paste the link that is compliant with your MLS into your MLS.
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Social Media Hero (Facebook, Linkedin, Twitter, Pinterest, Craigslist)
What to show: One click posters on their Property Site, Facebook Page Application, posting to Craigslist
Benefits / Reason: With the widespread popularity of social networking, one of the most efficient ways to
showcase properties through Social Media is using ePropertysites one click posting tool to FaceBook, LinkedIn,
Twitter, MySpace or any RSS feed. Marketing through social media has become an increasingly popular real estate
agent tool to promote their business as well as target prospective buyers. Since the majority of buyers begin their
search online, it is more necessary than ever that real estate professionals have a social marketing campaign. With
almost 800 million users on Facebook alone, just imagine how many of them are potential buyers, looking to
purchase a new home. Newspapers, magazines, and classified ads are decreasing in exposure as more people are
spending time online and on Facebook and other Social Media sites. Craigslist is a centralized network of online
communities featuring free online classified advertisements, with sections devoted to jobs, housing, personals, for
sale, services, community, gigs, résumés, and discussion forums. The site serves over 20 billion page views per
month, putting it in 37th place overall among websites worldwide and 10th place overall among websites in the
United States.
By installing a Facebook application for real estate listings, agents are able to showcase their active properties
directly on their profile, which is viewable by their fans, friends, and family. With the ability to quickly install a Real
Estate App, each property can be showcased as part of a social networking campaign.
Supporting Docs / Instructions / Links:
Use ePropertysites one click social media poster:
Login to whatever social network you want to post to FIRST. From our Tools Page, go to Website Links, Sharing,
and HTML. Click on the social networking site you want to post the property to. Write a comment and post to
either your profile or send as a message. Click on Post or Cancel at the bottom of the page. You can also post from
the property website. Click on the View eyeballs next to the property>>click SHARE on the property website and
choose the social networking site you want to post to.
Install ePropertysites Facebook App
http://apps.facebook.com/epropertysites-com/
How to post to Craigslist:
www.epropertysites.com/guide/page.htm?cl+1326658706
Syndication List: http://www.epropertysites.com/feature-sydication-feeds.htm
The Perfect Listing Presentation – Flipshow
What to show: Show them how to edit their flip books, build them from scratch and how we create on for
each property
Benefits / Reason: This feature helps Real estate agents stand out from their competitors with our remarkable
electronic Flipshow for Real Estate Listing Presentations, Buyer Books, and more! Whether your Agents are looking
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to promote their business online, or they are preparing for an upcoming listing presentation, a flipshow is the
perfect presentation tool. It creates dynamic presentations for both marketing and listing appointments. Content
such as: images, text description, videos, and external links can be uploaded to create a stunning storybook
presentation. These flipshows can even be personalized and uploaded to personal websites. Upon entering their
personal website, buyers and sellers can easily flip through the digital pages online to read the Agents story and
gain insight into their listing strategies. Once a listing appointment is scheduled, a custom listing presentation
FlipShow can be easily created.
Supporting Docs / Instructions / Links:
Build “Flipshow” http://www.epropertysites.com/guide/page.htm?mafs+1326643753
Edit “Flipshow” http://www.epropertysites.com/guide/page.htm?mafsed+1326644022
Add Page “Flipshow” http://www.epropertysites.com/guide/page.htm?mafsad+1326644236
Edit Page "Flipshow” http://www.epropertysites.com/guide/page.htm?mafsep+1326644383
Delete Page “Flipshow” http://www.epropertysites.com/guide/page.htm?mafsde+1326644489
Purl / Agent Personal Website “personal URL”
What to show: Show how they can edit and customize their pURL in the system to create a wonderful
personal site that can be in addition to or in place of their current Website.
Benefits / Reason: "pURLs" or personal URLs are the newest generation of real estate agent websites. Feature your
listings, a MLS search, a bio page and more! With a personal website template, you decide what you want to
showcase. A custom website menu gives you the opportunity to include everything that matters to you and your
clients. Here you can showcase your unique talents and what sets you apart as a top producing real estate
professional. By promoting your brand with a stunning personal website, you can feel confident that you are
presenting yourself in the best light possible. The custom website menu for each website includes multiple pages
so that you can market every aspect of your business, including your listings. Buyers and sellers can easily navigate
through the pages to learn more about your services and browse your listings. You can even add property widgets
to the website to highlight featured listings. Whether you are using the pURL as a personal website, a
neighborhood farm website, or a lead capture website, the possibilities are endless!
Supporting Docs / Instructions / Links:
Your pURLwww.epropertysites.com/guide/page.htm?pemp+1326645789
Edit Layout “pURL” http:// www.epropertysites.com/guide/page.htm?pempla+1326645859
Edit Menu and Pages “pURL” http://www.epropertysites.com/guide/page.htm?pempme+1326645924
Edit Picture and Logo “pURL” http:// www.epropertysites.com/guide/page.htm?pemppl+1326645983
Edit Advance “pURL” http://www.epropertysites.com/guide/page.htm?pempad+1326646203
Edit File Locker “pURL” http://www.epropertysites.com/guide/page.htm?pempfl+1326646257
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Text Codes Edit and Customize plus QR codes
What to show: Show them how they can get tons of leads from the text code…show them how to customize
or edit the code for each listing. Also show them their four QR codes created for each listing.
Benefits / Reason: Text Messaging with Call Capture is an innovative way to deliver property information to
potential buyers and receive prospective leads 24 hours a day, 7 days a week. Real Estate Text Messaging enables
buyers to receive what they need-instant
instant information, while giving agents what they want
want-more leads. With Text
Message Marketing, each property is assigned a text number that can be displayed on a sign rider. Prospective
buyers can text for more property information right from their car, and all of the data includi
including
ng the mobile website
is sent by text right back to their mobile phone in an instant! Most importantly, Text Messaging with Call Capture
instantly sends the listing agent the phone number of the prospect, generating valuable leads and creating more
opportunities to make a sale.
Supporting Docs / Instructions / Links:
Edit Text code:
Each property has a text code. You can see your property text code by clicking on your Properties tab>Tools
tab
icon
next to the property>Text
>Text Code (display & edit). The number you see there is the text code ffor
or that property. You
can also mouse over the horse and rider image next to the property address (Properties tab). To text for property
information, our text code (79564) is like the "phone number". Your property text code is the "message" of the
text.
How to text: http://www.epropertysites.com/guide/page.htm?te
Strength (Percent) Meter
What to show: Take them to the Properties tab and show them how the strength meter helps remind them of what
needs to be done to maximize their marketing in our system.
Benefits / Reason: The Percent meter
eter is a great way of to see the level of your real estate agent’s
agent involvement and
marketing with each listing . This feature should be treated like a report card, the higher grade
grade,, the better you’re
doing in this class! The Percent Meter
eter is a follow up tool to speak with your Real estate agents.. The Percent Meter
is easy to read: green means you’ve done it, red means yyou haven’t. Take a look at the Percentt Meter
M
on your
agents’ listings and find a reason to call today!
Supporting Docs / Instructions / Links:
The Percent Meter is located the proper
properties tab. Look to the right on your properties dash board to see the Percent
Meter.
www.epropertysites.com/guide/page.htm?prpe+1326658180
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Virtual Tours - 180 and 360 Panoramas
What to show: Show them how to upload pano’s for their properties and how to use Panoramic stitchers like
the Microsoft I.C.E. on their desktop and App’s like Photosynth on the smartphone.
Benefits / Reason: Real Estate 360 tours are an exceptionally realistic way to showcase any property. Single
property websites have become the driving marketing tool in today's media saturated environment, and our
software will help any Realtor® dominate the listing market with professional home virtual tours that display up to
360 degree views of your properties in gorgeous High Definition quality. As your Panoramic Virtual Tour Provider,
our Virtual Tour Software is designed to be user-friendly for any skill level. Whether it is your first time creating a
panoramic virtual tour, or you are a seasoned professional, we guarantee you will be satisfied with our easy to use
panoramic image stitcher. Just upload the pictures and we create the Panoramic Virtual Tour for you.
Supporting Docs / Instructions / Links:
How to use Pano’s
www.epropertysites.com/guide/page.htm?prappa+1326658432
Microsoft I.C.E. Stitcher: http://research.microsoft.com/en-us/um/redmond/groups/ivm/ice/
Photosynth iPhone Stitching App: http://photosynth.net/
BroadcastMyMove
What to show: Help them create a Broadcast My Move for one of their buyers and help them email the link
Benefits / Reason: Buyers can tell everyone about their new home and address. A property page that outlines the
new home is live on the web and can be emailed to friends and family. It also allows a virtual business card for the
real estate agent and mortgage banker to go out to all of the friends and family of the consumer purchasing the
home. Do you want your buyers to refer you? There is no better way then to give them their own Website when
they are most excited about purchasing a home.
Supporting Docs / Instructions / Links:
BroadcastMyMove www.epropertysites.com/guide/page.htm?br+1326648653
Adding a “BroadcastMyMove” www.epropertysites.com/guide/page.htm?brad+1326648698
Editing a BroadcastMyMove” www.epropertysites.com/guide/page.htm?bred+1326648752
Adding Media to a BroadCastMyMove” www.epropertysites.com/guide/page.htm?brap+1326648813
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YouTube and the power of video Search
What to show: Help them setup their YouTube Channel and put the login and password information into
ePS…help them create a video in our system
Benefits / Reason: YouTube has now become the second largest search engine after Google. What does that mean
for real estate? It means that people are going to YouTube not only to find answers to their real estate questions,
but to see them. In our digital age, instead of reading the information, they would rather watch it. YouTube creates
a channel for real estate professionals that allow the public to not only view your current listings, but as well as
your past successes. View YouTube as the ultimate resume that documents your real estate career. We create a
YouTube video for every listing, show your Agents how this works and for advanced users, show them how they
can login to YouTube and edit their keywords, markers…etc. to maximize SEO.
Supporting Docs / Instructions / Links:
www.epropertysites.com/guide/page.htm?prapyt+1326649081
Plogging and SEO
What to show: Take one of their listings and “Plog” it before hand with keywords to wow the Agent about
how you got them ranked in Google. Then go to Agents office and show them how to do it.
Benefits / Reason: Plogging can be one of the most beneficial tools in your marketing toolbox. By creating a real
estate Plog about your area, happenings and commentary, you can begin to position yourself as an "expert" on the
area and real estate trends in your market.
The Plog is SEO friendly and you can use title, keywords, and labels that your customers type in when they are
looking for real estate services on Google. One of the benefits of SEO friendly Plogs for real estate businesses is it
will allow Google bots to register your site as related to your real estate topic, they will then consider your content
relevant.
The more relevant Google considers your content, the higher they will post it in the search engines!
Supporting Docs / Instructions / Links:
“Plogging” www.epropertysites.com/guide/page.htm?mb+1326649493
Post your “Plog” www.epropertysites.com/guide/page.htm?mbpo+1326649674
Options for “Plogging” www.epropertysites.com/guide/page.htm?mbop+1326649759
SEO and Ploghttp://webinars.epropertyvideos.com/2011/05/16/plog-property-marketing/
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Text4Rate
What to show: Show the Agents how it works, save the text code on their phone and make sure their phone
is setup in the system.
Benefits / Reason: This feature allows you to send a text while out on showings and find out full loan programs,
rate and payment information for any purchase price. The best part is that it allows the real estate and mortgage
professional to receive an email with the contact phone number of any consumer using this feature.
Supporting Docs / Instructions / Links:
Set up instructions for “Text4Rate” www.epropertysites.com/guide/page.htm?tetp+1326650311
The Perfect Open House
What to Show: Print the “Open House Guide” and show them that along with their Open House flyers based
on the loan scenario’s you input. Plan to host a “Perfect Open House” together to get more leads.
Benefits / Reason: Some might think the main purpose of the open house is to sell the client’s listing. Though this is
a very important purpose, most agents will agree the open house is not only to attempt to sell the home but to
showcase your marketing abilities to the community and potential clients viewing the open house. The open house
should be viewed by the real estate agent as a job interview and everyone walking through the door is viewing
your resume.
Supporting Docs / Instructions / Links:
Open House Guide http://www.epropertysites.com/pdf/oh_guide.doc
Open House Flyer http://webinars.epropertyvideos.com/2011/03/14/open-house-flyer/
Hit Reports and Feedback
What to show: Show where to find the hit reporting, how to use the showing feedback system and for
advanced users how to implement Google Analytics.
Benefits / Reason: View where the hits to your website are coming from as well as the Unique Visitor Counts to
each and every website page by date in chart form. This is important information your real estate agent can use to
see where their marketing is getting the most exposure as well great information to provide their clients to show
their commitment to market their home. Accompanied with ePropertysites Feedback system, your agents can
send out an email questionnaire to agents and buyers to chart responses from showings. These property specific
feedback forms are fully customizable. Listing agents can work with the sellers to create a feedback form that fits
their unique needs. Sellers can manage and view the feedback as well. Feedback, both positive and negative, is
beneficial because it lets the listing agent know if they are on track to make a sale. Since the feedback is charted,
agents and sellers can easily measure it to see what the average response to the property is. Sellers will be more
likely to make changes based on the overall feedback. Necessary changes and price adjustments can be made to
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better suit the needs of both the buyer and seller. Once the sellers have a clear understanding of what the
prospects want, it will be easier for them to make the changes needed to sell the home, resulting in a faster sale.
Never miss a potential lead, follow up every showing with a real estate contact form.
Supporting Docs / Instructions / Links:
“Hits Report and Feedback” is located on the Properties Tab on your listings dashboard.
How to read “Hits” www.epropertysites.com/guide/page.htm?prhr+1326647960
How to use “Feedback” www.epropertysites.com/guide/page.htm?prft+1326648040
How to Add Showings to “Feedback” www.epropertysites.com/guide/page.htm?prftas+1326648071
How to Request “Feedback” www.epropertysites.com/guide/page.htm?prftrf+1326648122
Viewing “Feedback” www.epropertysites.com/guide/page.htm?prftvr+1326648168
eMail Blasting with “Feedback” www.epropertysites.com/guide/page.htm?prftem+1326648236
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Time to ask for referrals!
Along the way of “connecting” with your Agents, you should have hopefully cultivated a strong bond and friendship
that will continue to grow. If you’ve met with your Agents over three times in 90 days and have followed up
weekly, you should have started to get referrals from your Agents.
There are only two reasons your Agents won’t give you referrals:
1. They don’t know or trust you yet
2. They don’t have any referrals to give
It is important to remember that you are cultivating a true referral partnership. That means that your business
success is intertwined. It is most important that you CARE about what is going on in your Agents life and their
business. Remember that they are just people and everyone wants to be helped and cared for.
Once you have referral partners the fun part begins as you get to help grow each other’s business.
Hint: One of the easiest ways to get more Agents is to get referred from your current referral partners…
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