FEB2014 HUDDLE 131-27

 BEAUTY
BUZZ READ REAL
Winter
Winter Edition
Edition
REACTIONS ON SOME OF THE
LATEST BEAUTY PRODUCTS
AND SEND IN YOURS
FEB
JAN 07
03
2014
2014
....... 3
Alterna Introduces Caviar
Anti-Aging Omega Nourshing
Oil *EDITORS PICK* ...... 6-7
TheHuddle
2014 S ALES
CONFERENECE INFO ....... 10-
11
BRINGING THE LATEST STATE | RDA NEWS TO YOU
Inside this week’s
edition…..
Loyalty Programs, Schools, and Incentives
2
Website Updates
2
Beauty Buzz Send us your beauty buzz to be featured
3
d
in the next edition of The Huddle!!
State|RDA Store Updates
3
Magazine Correction and Shipping Delays
5
Surface New Beginnings Event
9
February 2014 Sales Conference Information
10-11
Price Increases Now posted onTulsaservicecenter.net
12
Pre-Orders
Coming soon to the business portal will be a link to help you keep track of 2014’s
Pre-Orders. Please make sure to keep a copy of all pre-orders for your records. If
you are still having trouble with survey monkey please feel free to e-mail either
txrobinson@saloncentric.com or ahurt@saloncentric.com.
The Huddle
Winter Edition
JAN 03
FEB
07
2014
INFORMATIONEMAILSSENT1/31-2/07
Day Sent
From
Manufacturer
Short Description
2/4/2013
Million, J
Redken
This Just Announced Redken Flash Lift 50% OFF
2/5/2013
Massie, S
TIGI
Update– Tigi Tweens
2/5/2013
Massie, S
Mirabella
Will you be my valentine? **WIN A PRO BOX OR ESSENTIAL KIT**
2/7/2013
Robinson, T
Pravana
Pravan Connect Rewards Program
2/7/2013
Massie, S
L’anza
MISSOURI STORES ONLY Welcome to L’Anza!!!
Please disregard any information for manufacturer lines your store does not carry.
Loyalty Programs & Schools :
L’Oreal Professionnel Elite
Pravana Connect
ALL MONTHLY LOYALTY PROGRAMS
Due February 10th
Due February 10th
Due February 15th
Incentives:
Sexy Hair End Cap Display
L’ANZA South Beach Miami Trip
Dreamlook Spiff (see)
Inspire Rewards
Due February 10th
Due February 28th
Due March 31st
Due April 30th
Now you can find your Tulsa Support Office on Facebook! Get all the latest updates on promotions,
webinars, spiffs, and more on all our brands. “Like” us today!
Visit www.facebook.com/StateRDASupport
Tulsaservicecenter.net Website Updates
Pricing Error Form (Fillable)
Operations > Forms
Q1 2014 Secondary Scan List
Diversion > Secondary Coded Products
February 2014 In-Store Visual
Theme & Focus Month
Discover Shows 2014
Education/Events > Shows
The Huddle
Winter Edition
JAN 03
FEB
07
2014
Beauty
Buzz
Bring on the Beauty Buzz!! Tell us what you think, tell us
what you’re hearing out there about the products we sell, or
even tips on how to push them and we’ll publish it!
resurfaces for smoothness, and
conditioning protein Serine
replenishes hair for strength
Charge-Attract Complex is the
while magnetic Amino-Ions
key technology
attract to the hair
“The entire Color fiber and polymerize
in Color Extend Magnetics Extend Magnetto create hydrophoSulfate-Free
bic barrier that seal
ics haircare line
Shampoo, Conin color.
contains IPN
ditioner and
technology com- The Interlock Protein
Deep Attracprised of three
Network™ (IPN)
tion Mask.
ingredients that
This complex
work together in The entire Color
combines esExtend Magnetics
sential Amino
the wet and dry
haircare line contains
Acids, Glutam- phases to repair
IPN technology
ic Acid and
hair from the incomprised of three
Serine, with
side
out.
”
ingredients that work
supercharged
together in the wet
ingredients for
and
dry
phases
to repair hair
maximum color vibrancy. Glufrom the inside out.
tamic Acid enhances shine and
traction Mask.
Technology and Product Details
NEW Color Extend Magnetics
captures salon-fresh vibrancy
with next generation technology.
Redken’s exclusive IPN and
Charge-Attract Complex deliver
charged amino-ions that are
attracted to the hair fiber to form
a protective seal. Aggressors are
repelled and color is secured
with maximum vibrancy and
alluring shine. With Color Extend Magnetics, color-treated
hair is 3X fortified*. The range
contains a Sulfate-Free Shampoo, Conditioner, and Deep At-
Keralink™ — a specialized protein
co-polymer that acts in the wet phase
by binding moisture to hair while
strengthening deep within the hair
fiber.
Amino Acids and Protein — act
together in the dry phase creating an
ionic bond with hair’s keratin to rebuild surface protection and help
enhance hair’s texture and shine.
State|RDA Store Updates
Stores on the Move
♦ Melba Kindervater has relocated her Campbellsville, KY store effective
1/27/14.
♦ Erik Harms will be relocating his Davenport, IA store sometime in
March.
Store Expansions
♦ Joann Newman and Sherry Snider have opened a satellite store in
Claremore, OK effective 1/20/14!
♦ Stan & Mary Ewing are opening a new satellite in the Dallas Medallion
area! Will be open soon!
Congratulations, owners, on your progressive fortitude!
The Huddle
Winter Edition
JAN 03
FEB
07
2014
It’s February – Time to Share our Love of Great Savings!
Make sure to tell your salons about our great prices on favorite
brands, with awesome deals on select sundries and shears, too.
New! Splashlights – Customizable color options for every type of hairstyle, with directions on how to achieve four looks: Crownlights, Fringelights, Spotlights and Boldlights. Salon offer (value of $57.48) features posters, easel cards, technique guide, liters
(one each) of Shades EQ Processing Solution and Crystal Clear, Color Extend Magnetics and more, with the purchase of 24
Redken shades (mix and match).
Série Expert Liss Unlimited – Providing four days of smoothness even in 80% humidity. Complete Salon Offer, with purchase of
18 Liss Unlimited Retail Products (open stock, mix and match), or Salon Trial Offer, with purchase of 12 Liss Unlimited Retail
Products (open stock, mix and match).
New! Majirel Cool Cover – Cool color results with ultra-coverage and perfect neutralization, resulting in deeper, cooler tones
with high resistance to fading. Two options for salons: Complete Salon Offer or Salon Trial Offer.
New! Total Results Heat Resist – Breakthrough professional care that solves the challenges of heat-damaged hair with the first
shampoo-to-style system. Features Heat Screen Technology ™ that primes the cuticle with intense nourishment. Large Intro Kit
is $86.50, with a salon value of $117.50.
New! Designer Woods Color Collection – Where cool meets warm and patterns emerge. Three (3) Socolor shades and 2 new ColorSync shades
PUREOLOGY: $199 Styling Icon Kit, salon value of $495 and a savings of $296.50, with purchase of 34 Pureology Styling
Icons (five products must be new to the salon). It’s your salons’ toolbox to achieve the latest looks and iconic styles while caring for colour-treated hair.
The Huddle
Winter Edition
JAN 03
FEB
07
2014
Dreamlook
Just for Fun:
Get Great, Free Apps Download the “Apps
Gone Free” App (for free) from the App Store. This
App will send you daily notices about Apps
that are available for download that are “free
for a short time period.” This is a great way to
get Apps at no cost.
Remember: There are a lot of productivity
Apps and other Apps that you might find helpful in your daily work. And, as always, we will
notify you of opportunities when we identify an
App we think might be helpful.
Magazine
Correction
TheadintheFebruary
magazinefortheSatin
Smoothsinglewaxwarmer
kitwasprintedincorrectly.
The correct number is
PP021795/1075662
Dreamlook will be
offering $10 and $20
spiffs through March 31st
for Colorme, Greyfree,
and pro-shot displays.
The 18 pc displays will Winner of top sales
be $10 spiffs and the through March 31st will
36pc displays and pro- receive a Coach purse!
shots will be $20 spiffs.
The ad in the February Magazine for
the Men’s Corner Barber Pole Coat
Rack is sold out.
SHIPPING DELAYS
Due to shipping delays because of the
recent bad weather, there has been a delay
in the arrival of the new Redken styling
products to the DC’s. The expected
arrival date is February 12th. The New
York, LA and Miami offers will be keyed
in, as well as the Redken Plan-O-Gram
store opening offer once all inventory has
been received.
The Huddle
Winter Edition
JAN 03
FEB
07
2014
The Huddle
Winter Edition
JAN 03
FEB
07
2014
The Huddle
Winter Edition
JAN 03
FEB
07
2014
A story that received from Joe Sileo, SC VP of Training and Development
A Lesson on Just Going Out There and Making the Number
I was talking with one SSC and after the conversation, I was so inspired by what I heard, I
wanted to share it with everyone. After the usual “hello” and “how are you?” I asked Rick
the typical questions: How is business? How did January go? Did you make the month? I
did not get typical answers.
Rick has been an SSC (DSC) for about 30 years and is based in the Detroit area, which you
may know has been economically depressed and financially struggling. The Detroit weather
in January was, as Rick put it, “terrible.” Frigid temperatures of -20, sometimes -30, with
wind chill, snow and ice – a difficult environment for an SSC with clients cancelling appointments and salons staying closed. The University of Michigan even cancelled classes.
So when I asked Rick how his January went, I didn’t get a weather report or an economic
summary. What I got was a look of pride and personal accomplishment. Rick explained to
me that his number for January was a $22,000 increase over last year. He admitted to me
that he was a little shocked by the increase and after thinking about it, he made a decision.
He had a choice: To complain about it or go out there and make the number. Rick told me it
wasn’t easy and that going into the third week, he was still behind his number by $30,000.
He didn’t stop. He kept pushing himself, converting two Aveda salons to Pureology, making
a color conversion happen. In his words, “I did what I had to do.” The smile on Rick’s face
said it all, as he shared with me his feeling of accomplishment.
He went on to tell me that his approach is to dominate his market and is well-known by the
competition. I asked him to explain what he meant by that. Rick smiled and said that when a
competitor walks into a salon and finds out that Rick services the salon, they leave. When I
asked why, he told me that if a competitor comes into his salons and places color, he makes
it his mission to find out who that rep is and then goes and takes five of his/her salons away
from them! By the slightly evil smile on his face, I had no doubt that Rick was speaking
from experience.
Rick told me he made his number, the most he’d ever written in one month. Imagine, after
30 years, to still be able to surprise yourself and exceed your own expectations. It was a lesson for us all, that in spite of all the obstacles we face – systems, inventory, weather, etc. –
we can still find a way to achieve amazing results through our own determination, expertise
and skills. We can exceed our expectations, it can be done. I want to personally thank Rick
Michalski for his dedication and his inspiration.
The Huddle
Winter Edition
JAN 03
FEB
07
2014
The Huddle
Winter Edition
JAN 03
FEB
07
2014
2014 STATE|RDA Sales Conference
Sneak Peek at Agenda:
Friday 2/14/2014:
Exhibits
General Session with IPAD APP Launch and SC Management
Training/Education Rooms
Brand Presentations
Fake Bake
February 14th-16th
Young Blood
BioIonic
OPI
Awards Banquet & Interactive Activity
Saturday 2/15/2014:
Brand Presentations
Surface
Sorme
Pravana
Alterna
American Crew
Joico
Bosley
Kenra
12 Benefits
Training/Education Rooms
Exhibits
Lunch
1st Ever Joint PPD Party/
Sunday 2/16/2014:
Brand Presentations
Pureology
Matrix
Sam villa
L’Oreal Prof.
Redken
Closing Session
Specialized Trainings
Celebration
Deadline has passed, please send in your air travel info today to
Robin so she can ensure that you have transportation to and from
the airport.
The Huddle
Winter Edition
JAN 03
FEB
07
2014
The Huddle
Winter Edition
JAN 03
FEB
07
2014
Price Increase February 2014
These and all other price increases are also available on tulsaservicecenter.net
NOTE: TIGI, SPILO, and LP HAVE PRICE INCREASES ALSO
AND ARE LISTED ON THE PORTAL.
Oster
SAP#
Trend#
PP023300
PP042471
PP033468
PP900826
Description
34785 Clasic 76 Heavy Duty Clipper
Fast Feed Pivot Motor Clipper
T-Finisher T-Blade Trimmer
Finisher Narrow Blade Trimmer
2013 Salon 2014 Salon
Price
Price
$ 209.99 $ 214.99
$ 86.99 $ 89.99
$ 67.99 $ 69.99
$ 67.99 $ 69.99
Spornette
SAP#
Trend#
PP023959
PP023960
PP023961
PP023962
PP023963
PP023941
PP023942
PP023967
PP023969
PP023940
3523640
3523641
3523642
3523643
3523644
3523662
3523663
3522751
3522753
3523676
2013
Salon
Price
Description
Prego 1.5" Aerated Rounder
Prego 2" Aerated Rounder
Prego 2.5" Aerated Rounder
Prego 3" Aerated Rounder
Prego 3.5" Aerated Rounder
Italian 2.25" Mixed Boar Rounder
Italian 3" Mixed Boar Rounder
Prix 2.5" Covcave Porcupine Rounder
Prix 3.5" Concave Porcupine Rounder
Nylon Tipped Paddle
$
$
$
$
$
$
$
$
$
$
8.67 $
9.00 $
10.67 $
11.33 $
14.83 $
14.00 $
16.33 $
10.00 $
12.00 $
5.50 $
2014
Salon
Price
9.00
9.50
11.33
12.00
16.33
15.00
18.00
10.67
12.67
5.83