Fall 2014 - Profitable Practice
Transcription
Fall 2014 - Profitable Practice
GROUNDBREAKING GENETIC TEST FOR AMD? EYE FOODS - THE PLAN PUBLICATION MANAGEMENT AGREEMENT #42113014 A HELPFUL RESOURCE FOR YOU AND YOUR PRACTICE BACK ISSUES AVAILABLE ONLINE AT PROFITABLE-PRACTICE.COM/MAGAZINE/EYECARE FALL 2014 EYE CARE PROFESSIONAL HR LAW AND “UNIQUE HARDSHIP” SUMMER 2014 1 | EDITOR’S PAGES Let There Be Light, Feedback, Food and Other Content Notes 12 |RESEARCH Eye Movement When Reading Could Be Early Indicator Of Alzheimer’s KAREN HENDERSON 3 |FEATURE INTERVIEW Dr. Laurie Capogna 13 |FEATURE INTERVIEW Dr. Paul Chris ROI Corporation Brokerage PUBLISHER ROI Corporation Brokerage is Licensed under the Real Estate and Business Brokers Act, 2002 (REBBA). James Ruddy EDITOR-IN-CHIEF MANAGING ASSOCIATE EDITOR Natalia Decius PROJECT MANAGER FULLCONTACTMARKETING.CA MANAGING ASSOCIATE EDITOR MANAGING ASSOCIATE EDITOR 6 |PATIENT EDUCATION Research Suggest Older Adults May See Better In Their Eye Doctors’s Office 7 |HR LAW Don’t Take The Bait MARIANA BRACIC 9 |SCIENCE Groundbreaking Genetic Tests For Age Related Macular Degeneration Now Available Through Canadian Eye Care Professionals 10 |FEATURE INTERVIEW Janice Awde MANAGING ASSOCIATE EDITOR 11 |EDUCATION Damaging Light: Educate Yourself And Your Patients! Back Issues of Profitable Practice Magazine are available at: profitable-practice.com/ magazine/eyecare 16 |PRACTICE MANAGEMENT Compromising Patient Care MELISSA GMUSA 17 |HUMAN INTEREST I Can See Clearly Now HOW TO REACH US LETTERS TO THE EDITOR editor@profitablepracticemagazine.com 1155 Indian Road, Mississauga, ON L5H 1R8 DICK MOODY SUBSCRIBER SERVICES 18 |PRACTICE MANAGEMENT Why I Hired A Professional TIMOTHY A. BROWN 19 |NUTRITION Foods Rich In Antioxidants May Lower The Risk Of Cataracts In Women 20 |RESEARCH Is He The Impatient Type? Promising Results On Gene Therapy 21 |OPTICAL ODDS AND ENDS Notes On Pavement Optical Illusion, Prescription Labels by Karen Henderson Karen Henderson MANAGING ASSOCIATE EDITOR 5 |BOOK REVIEW Eyefoods: A Food Plan For Healthy Eyes Let There Be Light, Feedback, Food and Other Content Notes subscribe@profitablepracticemagazine.com 1-888-764-4145 PERMISSIONS editor@profitablepracticemagazine.com Profitable Practice: Eye Care Professional Edition is printed and distributed 2 times a year by Premier Impressions and is published by ROI Corporation Brokerage. The contents of this publication are protected by copyright and may not be reproduced without the written permission of ROI Corporation Brokerage. The information provided through this publication is for educational purposes only. The publisher, by and through ROI Corporation Brokerage, shall not be liable to any person or entity with respect to any loss or damage alleged to have been caused, directly or indirectly, by the use or misuse of information, facts, ideas, or for deficiencies, defects, errors, omissions or inaccuracies in the contents of these materials. This publication complies with the Canadian Advertising-Editorial Guidelines and is published by ROI Corporation Brokerage for educational, marketing and informational purposes only. Our contributors are seasoned professionals who have agreed to share their advice in Profitable Practice and some of them partially fund this publication designed to provide our readers with timely information about industry news, analysis and stories in support of the dental profession across Canada. profitablepracticemagazine.com Food and light—two things we all need to survive and thrive—are the main themes for this issue of Profitable Practice. I did a quick straw pole among friends and colleagues; the question: How big a factor is eye health when choosing what to eat? The answer was not a surprise; very few said they equated eye health with good nutrition. Fortunately this attitude is changing, in great part to the work of some of this issue’s contributors. After I had seen a copy of Eyefoods: A PLAN FOR HEALTHY EYES, I was delighted to meet the author herself, Dr. Laurie Capogna, at the recent OAO conference in Niagara Falls. She absolutely spills over with a love for her work involving eyes and nutrition, and I know you will enjoy meeting her here and learning more about her book. I was so pleased to have discovered the Vision Institute of Canada, a unique hybrid not-for-profit organization that combines clinical services, local community outreach services, educational activities, research activities, nutrition education and Aboriginal vision health awareness.You will learn more about their nutrition work through our interview with their Executive Director Dr. Paul Chris–a guitar player and true Beatles lover. I also want to highlight a few other Vision Institute professionals including Dr. Catherine Chiarelli, the Chief of Clinical Services. She has been with the Institute since 1989 and her specialty is children’s vision. She has extensive experience in the examination and management of children with special needs, including strabismus, amblyopia, low vision, learning difficulties, deafness/hearing loss and developmental disabilities. She works with organizations like the Early Years foundation, schools where she goes out and does eye exams for infants. She also actively participates on many committees to develop better eye care services for children and adults. Dr. Lois Calder is particularly interested in the eye care needs of seniors. She is the Director of Low Vision Services, assisting the growing population of those with partial sight. She also directs the Community Outreach Programs, providing mobile primary eye care services to over 20 longterm care facilities and shelters. Her interest extends internationally, including regular participation on volunteer eye care projects in the developing world. Our second theme revolves around both different types of light and how they affect our eyes.You may have noticed from past issues that I am an aging and long term care expert, and so was especially interested in an article featured on WebMD that talks about the need for good home lighting for older adults. The article’s premise is that older adults may actually see better in their eye doctor’s office that they do at home… all because of poor lighting. Older eyes need more light to see. At the same time, they also become more sensitive to glare. Here are some lighting tips to help seniors function safely at home: • Increase light levels in task areas such as kitchen counters, bathrooms and sitting rooms where reading or visually demanding work is done. • Indirect lighting rather than downlights or accent lights soften shadows and make room lighting more uniform. Match indirect lighting with light-colored wall and ceiling surfaces to improve lighting uniformity. • Reduce glare by using diffusing shades instead of bare, bright bulbs for decorative lighting. • Use adjustable task lights to easily add more light for hard-to-see print and small objects or details. • Use dimmers so lighting levels can be adjusted for optimal seeing. PROFITABLE PRACTICE PROFITABLE PRACTICE EDITOR’S PAGES 1 FEATURE INTERVIEW • Install automatic motion sensor controls to turn on hallway or bathroom lights for easier orientation and safer walking at night. A final caution here:Vision problems can lead to falls, and falls too often are the reason seniors need to move to a care facility. We continue the light theme with an article on page 11 about “blue light”, where we encounter it and how damaging it can be to all ages. Out of curiosity, I visited the site called f.lux (https://justgetflux.com) referred to in the article, and downloaded the program. The home page states: Ever notice how people texting at night have that eerie blue glow? Or wake up ready to write down the Next Great Idea, and get blinded by your computer screen? During the day, computer screens look good—they’re designed to look like the sun. But, at 9PM, 10PM, or 3AM, you probably shouldn’t be looking at the sun. f.lux fixes this: it makes the color of your computer’s display adapt to the time of day, warm at night and like sunlight during the day. It’s even possible that you’re staying up too late because of your computer.You could use f.lux because it makes you sleep better, or you could just use it just because it makes your computer look better. Having had eye surgery last year and now facing cataract surgery, I decided to read the entire publication. I found it very informative. However, I was surprised that so many articles referred to new research and practices in countries other than Canada. I would hope there are many areas that are successfully being researched in our country. Although this is perhaps a small point of criticism, I would think eye care professionals, or people like myself who find themselves reading these articles, want to hear what we are achieving in Canada. I wish you continued success in your publications. Yours truly, Janice Awde We meet Janice on page ten and gain valuable insight into seniors’ eye care challenges–and solutions. We are always delighted when an article by Dick Moody comes our way; his humour and reflective writing style are always welcome at Profitable Practice. Timothy A. Brown brings his many years of decisionmaking experience when he describes why he prefers to hire a professional to do something he ‘may’ be able to do himself. Sound words of advice! Macular degeneration is becoming more prevalent as the population ages; we present AMD Insight, a privately owned Canadian company which has developed a genetic test for AMD, a development worth following. f.lux makes your computer screen look like the room you’re in, all the time. When the sun sets, it makes your computer look like your indoor lights. In the morning, it makes things look like sunlight again. Finally, research figures prominently in this issue. Our Research Review on page 12 touches on Alzheimer’s disease, cornea renewal, Smartphones and “Smart Lens” technology. We hope these pique your interest. Optical Odds and Ends and some fascinating Eye Facts round out the issue. Tell f.lux what kind of lighting you have, and where you live. Then forget about it. f.lux will do the rest, automatically. ROI news I have downloaded f.lux and it works as promised. Give it a try. More content notes Mariana Bracic is one of our most prolific and valued contributors; I know you will enjoy yet another of her well written, on-target articles starting on page seven. Patient care is a new topic for us in this issue; Melissa Gmusa describes how easy it can be to let client communication slip to the back burner… and how dangerous this can be to a profitable practice. We are delighted to announce the launch of ROI’s new web site that features the back issues of Profitable Practice Eye Care Professional Edition; if you have missed any issues or wish to print off articles for patients or colleagues, we have made it easy for you to do. Just visit: profitable-practice.com/magazine/eyecare. We always want to hear from you! What news, experience or story would you like to share with your colleagues? Contact us at: editor@profitablepracticemagazine.com. We are here to inform and serve you. Enjoy the issue! We share another perspective on patient awareness through an email we recently received from an eye care patient, Janice Awde–a critical perspective for Profitable Practice and one I plan to continue. Her letter reads: James Ruddy Editor-in-Chief Profitable Practice I recently had the opportunity to read the Eye Care Professional Edition of Profitable Practice Spring 2014. I wanted to specifically read the feature interview written by your Managing Associate Editor, Karen Henderson, because I have been a patient of the Brampton Optometry Clinic almost since the inception of the clinic, although under the care of Dr. Marion Cotnam. 2 Feature Interview: Dr. Laurie Capogna With Managing Associate Editor Dr. Laurie Capogna is the co-founder of Penninsula Vision Associates, an eye care practice in Niagara Falls, Ontario. I wanted to interview her because of her beautiful book, Eyefoods: A Food Plan For Healthy Eyes, a book which I came across in the offices of The Vision Institute of Canada. Karen Henderson is the Managing Associate Editor of Profitable Practice Magazines and can be reached at karen@profitablepractciemagazine.com What are the major challenges that optometrists face today? May I call you Dr. Laurie? As I see it: Of course! 1.Competition from online, big box stores and other retail operations Where did you go to school? I graduated from the University of Waterloo in 1998. Can you give us a brief summary of your career? 2.The retail climate is changing and as a result so must optometry. Patients have so much choice when it comes to their eyewear needs; optometry can no longer be complacent and assume that patients will stay with them for their eyewear. However, with change comes opportunity–optometry has so much more to offer than just refractions and eyewear; we must use this to our advantage. Personally, I am excited about the opportunities that exist in optometry today, such as wellness and nutrition, preventative eye care, sports eye wear and binocular vision as well as low vision and vision rehabilitation. All of these areas are underserviced and in their infancy; we need to educate the public and when we do, our niche practices will grow. I started practicing in 1998 in a medical model practice which includes both an ophthalmologist and optometrists. We also have an optical boutique–so we are able to offer our patients every aspect of eye care. Since you graduated, how has the perception of optometrists changed with the public in general and other professionals in particular? What are your professional affiliations? I am a member of the Ontario Association of Optometrists, the Canadian Association of Optometrists and the Ocular Nutrition Society. Why were you drawn to optometry? It is a great health care profession that also offers a business and retail side… and a professional career that offers many different options on how to practice. For many years, I also practiced at a Lasik clinic in Niagara Falls one day per week. In 2010, I opened a low vision clinic, so I changed gears and stopped practicing at the Lasik clinic to focus on this. At the same time, I was writing and publishing my first book with Dr. Barbara Pelletier. What does a typical day look like for you? Karen Henderson efficient process allows me to spend more time with the patient. During a typical day I will do approximately 15-20 full eye exams and 15-20 follow-ups. The follow-up patients range from post-operative patients to glaucoma or red eye patients. An excellent support staff is key for me to see such a high volume of patients; our team at Peninsula Eye Associates is highly trained and efficient. Technicians take a case history and work up the patients. I can then practice out of two exam rooms where the patient is always ready and waiting. This The biggest change is the passing of the TPA law a couple of years ago. When I graduated in 1998, we were expecting the law to be passed shortly thereafter. However, it took many, many years. During my career I see optometrists and ophthalmologists working together more, especially in refractive eye care and Laser centres. Also, because optometrists are working hard to keep the lines of communication open with GPs and reaching out to local MDs, these types of relationships are growing. However, we cannot become complacent; we must keep up these efforts. What still excites you about being an optometrist? There is so much opportunity for growth in many different areas. I am driven by the preventative aspect PROFITABLE PRACTICE • Install low-level, well-shielded stair, entrance and hallway lights to make steps visible and to illuminate potential hazards. 3 BOOK REVIEW What has changed the most for you over your career? Technology is changing so fast–both with treatment options and ophthalmic and contact lenses. Also, with the instant availability of information on the Internet, patients are often aware of new products and studies even before you are. This has made it so essential to stay on top of everything. Everyday I read reviews and journals to be sure I am up to date. You need to be aware of all treatments, even alternative treatments, because if you can’t educate your patients about them, they will find someone else who will. Your secret to relaxing? A workout–followed by a nice dinner with good red wine! What are your hobbies or interests; do you have a bucket list? I love to travel and my husband and I love to learn the cultures and try the foods of different countries. I don’t have a bucket list because new things come up all the time that I’d like to try and see. If I weren’t an optometrist I’d be: An accountant! I know it seems very different but after some long weeks caring for patients I crave a bit of quiet time and think that working with numbers all day could be calming! What advice do you have for graduates just starting out? Seize every opportunity possible. Don’t limit yourself and learn as much as you can. There is still so much to learn and those first few years will open your eyes to different ways of practicing and shape the optometrist you will become. of nutrition in preventing diseases such as AMD and cataracts. However, there were always more questions and we realized that people didn’t just need general knowledge, they needed a plan. So this led us to start researching and our journey led us to writing and publishing Eyefoods–written for the public to educate them about the power of nutrition and lifestyle in ocular health and function. It is designed to make it simple for all eye care professionals to make nutrition a part of their practice and educate their patients about disease prevention through nutrition. How influential was your upbringing in farm country here in Ontario regarding your views on the importance of nutrition? This shaped the type of person I am today. I never loved working on the farm; however, my parents used this attitude as an opportunity to motivate me to become educated so I would have a choice and be able to control my own future. Farm life definitely taught me the importance of hard work and shaped my work ethic. There has been increasing press given to the relationship between over-the-counter drugs and eye health; what kind of science exists to prove that drugs like zinc picolinate are beneficial to eye health? There are times when it is recommended that a patient take a specific nutritional supplement, such as patients with age-related macular degeneration, or ocular surface disease. However, for prevention, we can’t say exactly if supplements decrease the risk of developing ocular disease. What we do know is that a diet high in antioxidants, carotenoids and omega–3 fatty acids is essential to proper ocular health and function. In cases where a person’s diet is lacking then a supplement targeted for eye health may be a good idea. Every person has different needs so this is something that should be discussed with their optometrist. Bottom Line: Nutrition and eye health go together; have fun choosing brightly coloured and textured foods that will add variety to your diet! Do you have any final thoughts about the status and well–being of optometry in Canada today? I think that optometry is in a great position; if you are motivated and willing to seize the opportunity there is so much room for growth. Let’s talk about your book. I must say it could easily be titled: Eyecandy: A FOOD PLAN FOR HEALTHY EYES. The cover, the layout and the graphics are so enticing that I wanted to run out and buy every fish, fruit, vegetable, grain, bean and nut available! What led you to write Eyefoods: A FOOD PLAN FOR HEALTHY EYES? I have always been passionate about food and nutrition. Together with my colleague and friend Dr. Barbara Pelletier, we would spend hours discussing both of these. In practice I would have many conversations with my patients about the power 4 Dr. Laurie Capogna Dr. Laurie Capogna graduated from the University of Waterloo with her Doctor of Optometry degree and is an active par tner in Peninsula Vision Associates, where she provides full spectrum optometric care in a surgical eye care centre. Dr. Capogna has co-authored the best selling book Eyefoods: A Food Plan for Healthy Eyes as well as the ground-breaking children’s book, Eyefoods for Kids: A Tasty Guide to Nutrition and Eye Health. She regularly lectures and has written many ar ticles on the topics of nutrition and eye health. You can reach Dr. Capogna at laurie@eyefoods.com or through her web sites www.eyefoods.com and www.peninsulavision.ca. Eyefoods: A Food Plan For Healthy Eyes As reviewed by Managing Associate Editor This book should be called eyecandy: A FOOD PLAN FOR HEALTHY EYES. When I first saw the cover, I wanted to take a bite out of it. This is one of the most beautifully designed, laid out and photographed ‘self-help’ books I have ever read. However, it’s not just another pretty piece of print material; it contains first rate, valuable information and guidance for those who see the importance of caring for their eyes. The book is divided into three parts: The Basics, The Details and The Plan. Let’s explore. Part One – The Basics The first chapter talks about eye health and disease; topics include disease description, risk factors, diagnosing and treatment. A wonderfully clear graphic of the eye opens the chapter, followed by a discussion of the most common eye disease–AMD in both its forms, cataracts, dry eye syndrome and eyelid disorders. Next follows a look at eye nutrients; after careful study the authors have determined the most important nutrients for the prevention of eye disease and the promotion of eye health. An FAQ section answers questions like: How much of each nutrient do I need? The chapter then describes the recommended nutrients and their most common food sources. ber one modifiable risk factor in AMD prevention. Body mass index (BMI) is also discussed and the authors include sound advice on physical activity. Something else I learned: Scientists believe that exercising at least three times a week can slow the progression of age-related macular degeneration. Part Three – The Plan The last section of the book is perhaps the most valuable because it covers the all-important plan—how to integrate eyefoods easily into your life. The plan outlines daily and weekly targets for eyefoods, along with serving sizes and a chart that tells you how many units of each food category you need per week. The Eyefoods Nutrition Lifestyle Plan: 1. Wear good-quality sunglasses 2. Take control of your health 3. Get moving Part Two – The Details 4. Quit smoking Chapter three lists the most critical eyefoods, starting with leafy green vegetables, followed by cold water fish, orange vegetables, green vegetables, eggs, fruits and juice, lean protein, nuts and seeds, whole grains, beans and lentils, seeds and oil. For each category of food you learn about: 5.Take an eye vitamin if you are at risk or have eye disease • Their eye nutrients • A weekly consumption target • Meal ideas Chapter four covers the all-important aspect of lifestyle and general health. UV exposure is covered in considerable detail, as is the importance of choosing the proper lenses for sunglasses. The inevitable subject of smoking is next; I learned that smoking is the num- 6. Maintain a healthy weight The book ends with Eyefood For Thought which discusses emerging research and reveals the authors’ plans for the future of Eyefoods; they are committed to building on the eyefoods foundation as the results of more research emerge. They will also include new and exciting ways to help integrate eyefoods into your life, including fresh recipes and meals plans. A very helpful glossary concludes your journey through the world of incredibly beautiful eyefoods. I think I will go and enjoy a huge, colourful salad now. I can’t resist any longer. PROFITABLE PRACTICE of optometry and get excited about educating and helping my patients realize the options they have for prevention and wellness, which include proper nutrition, exercise and leading edge lens choices such as polarized sun wear and blue filters. 5 PATIENT EDUCATION HR LAW Research Suggests Older Adults May See Better In Their Eye Doctor’s Office The principal culprit: poor home lighting. “The results from our study suggest that older adults are not seeing as well in their homes compared to their vision when tested in the clinic,” said study author Dr. Anjali Bhorade, an associate professor of ophthalmology at the Washington University School of Medicine, in St. Louis. PROFITABLE PRACTICE “For example, a patient may see 20/20 in the clinic. However, [they can] have 20/40 or worse vision in their home,” she said. “This decreased vision in the home can negatively affect their function in their home, and thus their quality of life.” 6 “We found that poor lighting in the home was the most significant factor contributing to decreased vision,” Bhorade said. “More than 85 per cent of older adults had lighting in their homes below that of the recommended level. Our results suggest that simply increasing lighting may improve the vision of older adults in their homes.” The researchers focused on 175 eye patients between the ages of 55 and 90. Most of the patients had been diagnosed with glaucoma before attending a regularly scheduled appointment with their ophthalmologist at some point between 2005 and 2009. The remainder had no eye health issues. All of the patients had their vision tested both in their doctor’s office and at home. Both exams were scheduled within a one-month span, and took place during the daytime. Home exams included testing that assessed near-vision abilities, such as paying bills or reading. Digital light meters also were used to determine lighting levels in both settings. Vision test results were significantly better in the doctor’s office than in a home setting, regardless of whether a patient had glaucoma. For example, nearly 30 per cent of glaucoma patients were able to read two or more lines more easily on an eye chart when tested in the doctor’s office than when by Mariana Bracic at home. Among those with more severe glaucoma, nearly four in ten read three or more lines better when tested in the office than when tested at home. The same dynamic was observed with near vision, the researchers said. More than one-fifth of patients experienced better results at the doctor’s office when trying to read two or more lines of text. Bhorade and her associates determined that lighting was the key factor behind the difference. Home lighting was three to four times less bright than in a clinical setting, on average. “Not all older adults, however, may benefit from increased lighting,” Bhorade said. “Therefore, to optimize lighting conditions in the home, we recommend an individualized in-home assessment by an occupational therapist, or a referral to a low-vision rehabilitation specialist.” Dr. Alfred Sommer, a professor of ophthalmology at the Bloomberg School of Public Health at Johns Hopkins University, said the study highlights the broader issue of understanding the real-world limitations of people with vision issues. “This is a real issue,” he said. “The ophthalmologist’s office is not the world we live in. It’s a very artificial situation, in which vision is tested in a very dark room but with very high contrast letters. And even that’s only looking at one measure of vision, without regard to other possible [eye] issues.” “It’s no surprise that when people are in their home setting, under ambient conditions, everything is a little bit grayer and not so intense,” Sommer said. “The question is whether that difference has a functional impact. Can people easily navigate through their world and function in society?” “This is a whole new science that is now coming into play–the effort to develop ways to test for real-life conditions so we can improve vision in a way that’s really meaningful to patients,” Sommer said. Bottom Line: Too many seniors assume their home lighting meets their vision needs; more education together with individualized in-home assessments are needed to ensure that these people have enough light to function safely in their home environment. Source: webmd.com Dr. Gupta has a receptionist, Nadine, who has been with Dr. Gupta’s practice for almost three years. Unfortunately, for much of that time Nadine has been a very poorly performing employee. She is often both late and absent culpably (meaning the law would not consider her lateness and absences as having had sufficiently good reasons). She often fails to follow proper procedures when booking patient appointments and confirming them with patients. She is doing a poor job at keeping the schedule full. She has a bad attitude and is, not infrequently, insolent to the office manager and occasionally even to Dr. Gupta herself. Unfortunately, neither Dr. Gupta nor her office manager (who is also Dr. Gupta’s husband, Dean) have ever documented any of these problems. Recently, Nadine was involved in a very serious vehicular accident. She called the office to advise that she had been admitted to the emergency department of the local hospital and did not know when she would be released. Several weeks later, Nadine was finally released from the hospital. However, she still had extensive problems and was engaged in a fairly intensive program of physiotherapy. She sent in a note from her treating physician indicating that she would not be able to return to work for three months. Near the end of the three-month period, she sent the office another note from her doctor indicating that she would be unable to return to work for another two months. Near the end of that two-month period, she contacted the office and told Dean that she would like to return to work but on a graduated basis. She felt that she could begin working four hours per day, for two days per week. (Prior to the accident, she was regularly working eight hours per day, four days per week.) Dr. Gupta and Dean both felt that Nadine was gaming the system. They called our office to express their frustration and tell us they would like to fire her. Not only had her performance been terrible for almost the entire length of her employment, but now she was using her accident as an excuse to play around with the schedule. They were really tired of dealing with this employee and just wanted her out of their office permanently. They wanted to know if they had any obligation to alter work hours for her according to her PROFITABLE PRACTICE Researchers warn that patients who see perfectly well in their eye doctor’s office often end up seeing considerably less well in the comfort of their own home. Don’t Take The Bait 7 SCIENCE From our perspective as highly specialized HR-lawyers who advise healthcare professionals across the country, we saw several warning signs. The most alarming red-flag was that Nadine had brought a complaint before the Ontario Human Rights Tribunal a few years ago against a former employer who had employed her. It seemed clear to us that Nadine was trying to bait Dr. Gupta into terminating her so that she could launch another human-rights claim. We explained to Dean and Dr. Gupta that, because there was no documentary evidence of the history of Nadine’s poor performance, such a complaint would be both difficult and expensive to defend successfully. From our perspective as highly specialized HR-lawyers who advise doctors and dentists across the country, we saw several warning signs. ... As the reader may well imagine, there is an enormous amount of case law on what exactly constitutes “undue hardship.” With respect to Nadine’s request to work half-time, we had to explain to Dr. Gupta, and it is important for readers to understand, that where an employee has a disability, that triggers an obligation on the part of the employer under provincial human rights legislation to accommodate the employee to the point of “undue”. As is obvious from the wording of the standard itself (i.e. undue hardship) the law expects that the employer will undergo some hardship; it is only when the level of hardship becomes undue that we are off the hook, so to speak. So the key question in a human rights complaint would be whether Dr. Gupta could accommodate Nadine’s request to have a graduated return to work without incurring “undue” hardship to the practice. As the reader may well imagine, there is an enormous amount of case law on what exactly constitutes “undue hardship”. The damning evidence in this case that would be difficult for Dr. Gupta to overcome is the fact that the office did not replace Nadine with any temporary help; the other staff had been able to take over her work during her absence of five months. It would be difficult to persuade a tribunal that re-introducing Nadine half-time would constitute undue hardship in these circumstances. Note: Profitable Practice was unable to reach Macula Risk® PGx for comment. AMD Insight, a privately owned Canadian company headquartered in Toronto, Ontario focuses on genetic testing for AMD and making it available within Canada. The company also concentrates their efforts on attaining novel technologies that help detect, diagnose, and manage AMD patients. AMD has obtained the exclusive rights to Macula Risk® PGx, a combined prognostic and pharmacogenetic DNA test designed to determine a patient’s risk of progression to advanced age-related macular degeneration and aid in the selection of appropriate eye vitamin formulations for AMD based on his or her individual genetic risk profile. Approximately one in ten Caucasians will lose vision from AMD. Progression to vision loss can be prevented if the disease is diagnosed and treated early. Unfortunately, up to 80 per cent of advanced cases are diagnosed and referred to a specialist only in the later stages of the disease where permanent vision loss is likely. Furthermore, recent scientific literature suggests that patients taking high-dose eye supplements for AMD may be taking a formula that is consequently accelerating the onset of vision loss due to their unique genetic profile. Perhaps most importantly, it was important for Dr. Gupta, as it is for readers, to understand that situations involving employee claims of disability are one of the biggest, most expensive, potential pitfalls for Canadian employers. It is understandable that an employer would feel frustrated dealing with a poorperforming employee who is taking advantage of Canada’s pro-employee bias to game the system. However, the best way to deal with this problem is to beat such undesirable employees at their own game. Do not take the bait, fire them and then be saddled with an extremely expensive human rights complaint. Fortunately, Dr. Gupta and Dean called us before they acted on their desire to fire Nadine. Now, they understand that if they took Nadine’s bait and fired her, their position would immediately worsen. Their problem would not actually go away, it would very likely get disastrous. We sincerely hope that readers can benefit from Dr. Gupta’s experience, and avoid a similar costly pitfall. Bottom Line: An interesting case study involving undue hardship and how an employer can best deal with this potentially costly situation. 8 Groundbreaking Genetic Tests For Age Related Macular Degeneration Now Available Through Canadian Eye Care Professionals Macula Risk® PGx has two components: Mariana Bracic BA(Hons) JD | Founder, MBCLegal.ca 905.825.2268 | mbracic@mbclegal.ca Mariana is proud of the dramatic benefits her completely unique, niche specialization (HR law + doctors) provides to her clients’ wealth and happiness. 1.Macula Risk® PGx prognostic testing–approximately 20 per cent of patients diagnosed with the dry form of AMD will progress to advanced AMD with vision loss. This progression may be prevented if the high-risk AMD patient is identified early, treated appropriately, and referred to a retina specialist earlier. Macula Risk® PGx is up to 89.5 per cent accurate at identifying those at high-risk 2.Vita Risk™ pharmacogenetic testing–according to the U.S. National Eye Institute, high-dose eye vitamins with zinc are the standard treatment for patients with moderate dry AMD. However, a recent article published in the Journal of the American Academy of Ophthalmology demonstrated that these treatments may be either helpful or harmful depending on the genetic profile of the patient. Macula Risk® PGx determines the safest and most effective formulation for AMD patients based on their genotype.Vita Risk™ may also be ordered as a component of Macula Risk® PGx or as a separate test. The web site www.macularisk.com describes the test components, the therapy and how to become a Macula Risk® PGx provider. In addition the site provides: 1.A tool which is designed to guide practitioners through the development of a specific care protocol for an individual AMD patient based on their disease stage and Macula Risk® score. 2.Another tool, the Macula Risk® CPT Practice Advisor, will help professionals realize the aggregate economic potential of managing AMD within their practice based on location, practice size, the incidence and prevalence of AMD in the U.S. population, and patient management based on the Primary Eye Care Protocol. Source: digitaljournal.com Bottom Line: The Internet provides access to a growing amount of eye research and new diagnostic products which should be explored. PROFITABLE PRACTICE request. They much preferred to terminate her employment on the basis of her history of poor performance. 9 FEATURE INTERVIEW EDUCATION With Managing Associate Editor We love to receive feedback from our readers; Janice Awde recently took the time to share some comments (see Editor’s Pages). When I learned that Janice has undergone and continues to undergo extensive eye surgery and treatment, I asked her to share her patient experience. Janice; it’s lovely to meet you. Thank you so much for your time today! Please tell us a little about yourself. I am married and have two children and four grandchildren. My background and interests have revolved around music since the age of five; I attended York University in Toronto where I obtained a music degree. I am a retired teacher–I taught for 36 years and very early on realized how important good eyesight is for reading music, along with reading report cards and all the other visual activities that teachers engage in. PROFITABLE PRACTICE How were your eyes as a child? 10 I started wearing glasses in grade eight and have always been very angry about what happened to me then. I moved from a farm community to Hamilton in 1956; when I started school there I had some catching up to do, so they made me copy the notes from every class and course I had missed going to a country school; all of a sudden I started to have problems with my eyes. They said it might have been eye-strain but in any case I had to start wearing glasses at the age of 14. How have your eyes changed, now that you are a senior? In 1989 I started to see Dr. Marion Cotnam, a wonderful optometrist. Everything was fine until I reached the magic age of 65 and my eyes started to deteriorate. In 2013 Dr. Cotnam was concerned about my eyes and sent me to a specialist named Dr. Somani who agreed there was something there; I assumed it was cataracts. He in turn sent me to Dr. Efrem Mandelcorn who told me I had a macular pucker and had to have surgery. I successfully recovered in four weeks–a fascinating experience as I gradually saw the air bubbles in my eye disappear! develop in a few years. But in February 2014 my vision started to blur; back to Dr. Somani who confirmed that I had developed a cataract in the same eye.Yes, I had been prepared for this possibility but was not prepared to have to wait until this July to have the measurements done in preparation for August surgery. I guess I am lucky; I have had to wait eight months for surgery… others have waited a year or longer due to the growing number of aging Canadians who need eye care from a limited number of specialists available. Were you surprised at the costs involved in your care? OHIP covers some of the costs of the lenses and necessary drops but not the upgrade to a more accurate measurement, which I think is so critical. I hope the government rethinks the coverage it provides to seniors. Overall, how have you found your treatment in Ontario? I have been very pleased with the care I have received but am disappointed about the wait. I am fortunate to have an excellent optometrist who has sent me to other skilled doctors I have needed. The role of the optometrist is key to getting the surgical treatment you need. What advice do you have for other seniors who face eye surgery? Make sure you have a family member or friend who will go to appointments with you; there is a lot of information to absorb and paperwork to do. I always carry a notebook and pen so I can write things down. My husband and I deliver books from the library to homebound seniors; a lot of them need audio books because they can no longer see, so I ask everyone who can to advocate for more prompt, affordable treatment for seniors. Do you have anything else you would like to share? I would sooner lose my hearing than lose my eye–sight, so I really hope that Ontario continues to develop first class optometrists and eye surgeons who can meet the growing needs of an aging population. What happened next? You can reach this very active, independent 71-year old via email: janice.awde@rogers.com They told me that I would probably develop a cataract as a side effect of the macular pucker; I assumed it would Bottom Line: A good optometrist should be a key member of every senior’s care team. Damaging Light: Educate Yourself And Your Patients! By Alyssa Keating It’s relatively common knowledge that “blue light” is harmful to your eyes. If you didn’t know, now you do. It doesn’t necessarily have to be “blue” to be harmful. Imagine the difference between an old-school incandescent bulb and a high powered fluorescent light bulb. Which is easier to look at? Chances are you’ll prefer the warm glow of the incandescent. While the EPA may prefer (and even mandate) we phase out these sources of light in favor of more energy-efficient compact fluorescent bulbs (also known as CFL’s), these lights can cause eyestrain and insomnia among other conditions. Computer Vision Syndrome It turns out that women in the 70s had the right idea when they started wearing rose-tinted lenses in the office. Rose-tinted lenses decrease the absorption of the blue-tinted light from the fluorescent overhead light and they claimed it eased their eyes. When computers came onto the scene, sitting in front of one for hours on end was made easier by these lenses –but they have somewhat fallen out of fashion. Now millions of us suffer from eyestrain at the office–also known as Computer Vision Syndrome (CVS). CVS is a collection of symptoms many people experience during the day; these symptoms may include eyestrain, dry eye, diplopia and headaches. Where the problem lies is that very few people turn off their computers when they leave the office. More and more people are not only working longer hours, they also aren’t unplugging after hours. iPads and cell phones are glued eight inches from our faces for longer and longer stretches of time, and younger and younger people are becoming increasingly exposed to the false blue-white wavelengths emitted from all the electronics we cannot live without. It’s not uncommon to see a two–year old on an iPad or a ten-year old texting away for hours. Electronics in children can increase binocular vision problems on an already fragile developing system, so it’s even more vital to limit usage of devices depending on the child’s age. Insomnia Insomnia is a sleep disorder which plagues millions of adults. Acute insomnia is usually a short-term inability to sleep which can last for a few days to a few weeks. It can involve inability to fall asleep, stay asleep or wake feeling rested. Chronic insomnia usually lasts for longer periods of time and fatigues the person chronically. The theory is that blue-white light stimulates the brain to stay awake and alert, since blue-white light is what is emitted at the peak of noon when the sun is high in the sky and the sky is blue. When we stare at our devices late into the night, we trick our brain into thinking it’s still midday. Melatonin (a hormone signaling it’s time for sleep) isn’t released, and we find it difficult to fall asleep. Even having the TV on or a blue light alarm clock in the background can be stimulating for some individuals. On the other side of the coin, yellow-white light (similar to incandescent light) mimics what light we would see as the sun is naturally setting. It’s reddish in hue and soft. It lets our brain know it’s time to relax and sleep. This is why we often feel calmer with this “hue of white”. Using candles has a similar effect. To counter the effects of the blue-white light, unplug as many electronics as possible one hour before bedtime. This will help tell the brain that it’s time to shut off and sleep. In addition, if a computer must be used in the later hours of the evening, a free program called f.lux can be downloaded which helps decrease the blue light emitted from the monitor. It contains a timetable of the sunsets and rises and dims the screen upon sunset. In addition, a pair of blue-blocker glasses (amber in color) absorb the blue light so that little to none can reach the cornea.The combination of decreasing usage, f.lux, and blue-blockers can be effective in decreasing eyestrain at night and can serve as non-medicinal insomnia remedies. AMD Risk Even more harmful than insomnia or eyestrain is the potential for retinal disease later on. Research has shown that increased exposure to blue light over extended periods of time can increase the risk for AMD. Not much research exists yet, since technology really took off 20-25 years ago, and the target population has not had enough time to age into the target range. However, blue light has the shortest wavelength over any visible wavelength and is the most potentially damaging light to the retina (second to UV, which is invisible).When the retina absorbs excessive blue light over a lifetime, the retinal cells lose the ability handle the high-energy waves and the retina begins to deteriorate. Source: optometreystudents.com Bottom Line: Improved energy efficiency is always welcome but more energy-efficient compact fluorescent bulbs can cause eyestrain and insomnia among other conditions. PROFITABLE PRACTICE Feature Interview: Janice Awde 11 RESEARCH REVIEW Researchers from Montreal and the New York-based company Corning have created the first laser-written light-guiding systems that will be developed for commercial use. This means that by embedding the phone’s glass with layer upon layer of sensors, the phone could take your temperature, assess your blood sugar levels of you’re diabetic or even analyze DNA. In addition to biomedical sensors, the technology could also eventually allow computing devices to be embedded into any glass surface, such as windows or tabletops, creating the transparent touchscreens seen in movies like Avatar and Iron Man, the researchers say. “We’re opening the Pandora’s box at the moment,” says paper co-author Raman Kashyap, a professor of electrical engineering and engineering physics at Polytechnique Montreal in Canada. Now that the technique is viable, “It’s up to people to invent new uses” for it, he says. For more information: “Making Smart Phones Smarter with Photonics,” J. Lapointe et al., Optics Express, vol. 22, Issue 13 Source: Sciencedaily.com Novartis To License Google “Smart Lens” Technology Novartis announced that its eye care division Alcon has entered into an agreement with a division of Google Inc. to in-license its “smart lens” technology for all ocular medical uses. Under the agreement, Google[x] and Alcon will collaborate to develop a “smart lens” that has the potential to address ocular conditions. The smart lens technology involves non-invasive sensors, microchips and other miniaturized electronics which are embedded within contact lenses. Novartis’ interest in this technology is currently focused in two areas: Firstly, helping diabetic patients manage their disease by providing a continuous, minimally invasive measurement of the body’s glucose levels via a “smart contact lens” which is designed to measure tear fluid in the eye and connects wirelessly with a mobile device; secondly, for people living with presbyopia who can no longer read without glasses, the “smart lens” has the potential to provide accommodative vision correction to help restore the eye’s natural autofocus on near objects in the form of an accommodative contact lens or intraocular lens as part of the refractive cataract treatment. Source: Opticalprism.ca Eye Movement When Reading Could Be Early Indicator Of Alzheimer’s Feature Interview: Dr. Paul Chris With Managing Associate Editor Researchers have suggested that alterations in eye movements when reading could be linked to impairments in working memory and an early indication of Alzheimer’s disease, according to a new study published in the Journal of Clinical and Experimental Neuropsychology. Researchers found that the patients with a diagnosis of probable Alzheimer’s disease showed a decreased ability to predict the next words in a sentence based on contextual information, including sentence meaning and grammatical structure, when compared to the control group. Dr. Paul Chris is the Executive Director of the Vision Institute of Canada in Toronto and maintains a private practice in Downsview, Ontario. Dr. Chris has had a long and distinguished career as outlined in the interview below. The study focused on a group of 18 patients with a diagnosis of probable Alzheimer’s disease. Eye movements were recorded at the Universidad Nacional del Sur (UNS), Bahía Blanca, Argentina. The patients also showed signs of less focussed visual exploration, including slower eye movements when reading, and longer fixations both when processing new information and when reading sentences for the second time. Dr. Chris, where did you go to school? No surprise! I went to the University of Waterloo, and graduated in 1976 with my OD degree. May we have a brief summary of your career? Journal Reference: Gerardo Fernández, Jochen Laubrock, Pablo Mandolesi, Oscar Colombo, Osvaldo Agamennoni. Registering eye movements during reading in Alzheimer’s disease: Difficulties in predicting upcoming words. Journal of Clinical and Experimental Neuropsychology, 2014; 36 (3): 302 DOI: 10.1080/13803395.2014.892060 Source: www.sciencedaily.com Lab-Grown Corneas Could Prevent Blindness Researchers in the U.S. have found a way to identify the stem cells that renew the cornea (the clear layer that covers the front of the eye), and have used them to grow normal corneas in mice. These stem cells–called limbal stem cells (LSCs)–are known to be the basis of cornea renewal, but there has not been a way to harvest them before now. Through a number of laboratory experiments, the researchers found that a protein called Abcb5 is located on the surface of the LSCs. The protein can now be used as a marker to identify and separate them from other cells. They also showed that transplanting the isolated human LSCs into mice lacking these cells caused them to develop normal corneas after five weeks, and then maintain them for over a year. The hope now is that these cells could be used in human corneal transplants to enrich them with lots of these LSCs and improve the chances of success. However, this would depend on the condition being treated, with the long-term success rate of corneal transplants ranging between 60 and 90 per cent. Vision Institute of Canada’s First Nations Guide To Nutrition For Vision And Eye Health After graduating I spent four years working as an associate with another practitioner in Toronto. In 1980 I went into private practice sharing office space with another optometrist. I have been in this same practice location in Downsview since then. In 1994 I was encouraged by some colleagues to get involved with the College of Optometrists by running for Council which I did; as a result I was on the Council for ten years and spent two years as President of the College. When my role on Council finished in 2004, I was approached to be on the board of directors of the Vision Institute of Canada; I accepted and joined the board. At about the same time the previous Executive Director, Dr. Mitch Samek, was retiring and the board asked me to take on the job and I accepted. The Institute is a charitable not-for-profit organization; is there anything similar to it? No, from my understanding it is the only non-profit charitable optometry eye clinic in North America. When it was set up in 1981, it was supported with funding from the Ontario Association of Optometrists, the University of Waterloo School of Optometry and the College of Optometrists of Ontario. The purpose was to provide specialized vision care services not generally found in a typical optometrist’s office, outreach programs to nursing homes and chronic care facilities, and educational programs for optometrists and optometry students. It’s grown over the years and has evolved into a multi-disciplinary clinic. We see about 4000 patients a year and our mandate is eye health education, research and specialized clinical services. Our major areas of care are pediatrics, low vision and specialized contact lens treatments. PROFITABLE PRACTICE Making Smartphones With See-through Sensors FEATURE INTERVIEW Source: Nursingtimes.net 12 13 situated between Sudbury and Sault Ste. Marie. We took four optometrists and state-of-the-art eye examination equipment and completed eye exams on over 150 kids in the elementary school. We provided free glasses to nearly one in three students we examined; that is nearly a third of all First Nations children in elementary school needing glasses. If these children can’t see clearly and comfortably, it makes learning to read more difficult; and if they can’t read they end up with low literacy scores leading to poor levels of graduation from high school which is happening. Working with the Canadian Association of Optometrists, the National Collaborating Centre for Aboriginal Health and the Southern Ontario Aboriginal Diabetes Initiative, the Institute developed a series of posters and brochures to promote yearly comprehensive eye examinations for people living with diabetes and for children. We made these available across the country to Aboriginal communities, Friendship Centres and on-reserve health clinics to raise awareness about the importance of good vision and eye health and to promote improved access to vision care services. We have also just created a booklet on what parents and teachers need to know about children’s vision. Who funds all this work, the Ontario Government? Diabetes And Your Eyes In Inukitut How does someone come to you? Usually by referral from other optometrists, ophthalmologists or family physicians but we also accept patients who call us directly. A special low vision service began in the fall of 1982 and services were extended to include house calls to seniors, nursing homes, senior’s residences and hospitals. At the main clinic, our services have steadily grown to include care for children and adults with learning, cognitive or physical disabilities, for individuals with neurological impairments and for those with other special vision needs. A small portion of our practice also provides regular eye care services to the public. We have developed charitable programs for various organizations such as the YWCA, who provide free eye exams and glasses to those in the family shelters that they operate. Other charitable services are provided to people who need such care, but they must be referred through a social service agency or social worker. Your business model is both impressive and unique; why aren’t there other organizations like yours in North America? Naturally I got thinking: What’s missing in our diet? As a result of my developing interest in nutrition and its impact on the eye, I came across a statistic that revealed that First Nations citizens have five times more diabetes than non-aboriginal populations; a great deal of it is caused by poor diet. That in turn led me to think that there should be more attention paid to Aboriginal vision health related to diabetes, specifically preventable vision loss from diabetic retinopathy. No one at the time was really talking about this in First Nations communities; attention was being paid to foot care and other diabetes related issues but vision care wasn’t getting a lot of attention. You are very involved in an Aboriginal eye care program; please elaborate. So the Institute made Aboriginal vision health an area of focus. In 2010 we put on an Aboriginal Vision Health Conference that brought together First Nations organizations, optometrists, the Canadian Diabetes Association and the CNIB to raise awareness about diabetes and eye health in Aboriginal peoples. The conference featured some of the top minds in nutrition and eye health. We are trying to raise awareness in various health circles and in the Aboriginal community about the importance of eye exams for children and for adults living with diabetes. I have always We also focused on the vision care needs of children in onreserve elementary schools and developed an outreach project to the Sagamok First Nation community in 2012, a reserve I honestly do not know but I think it is a model that other provinces could easily adopt. 14 been interested in Aboriginal health and history and have spent many summers on Manitoulin Island. In 2001, The Age Related Eye Disease Study (AREDS) was published which looked at taking a vitamin and antioxidant supplement for macular degeneration; the study concluded that if you took a specific formula of vitamins, zinc and other antioxidants, this could lower the progression of dry macular degeneration into wet macular degeneration. No. Service delivery programs do generate funds through OHIP and direct patient billings. However, due to the nature of the care provided to patients, these funds are inadequate to meet total budget requirements. Furthermore, as a charitable organization, the Institute’s fees are reduced from those recommended by other professional organizations to make our services more accessible to those in need. In response to the Institute’s request for assistance, the ophthalmic industry provides loans of instrumentation, which are valued in excess of $300,000 in addition to generous, yearly financial contributions. We are very grateful for support we receive from corporate sponsors, supporting optometrists and the public. We are also funded from revenue generated from a three-day continuing education conference we put on every November for optometrists. Our annual conference is well-worth attending. We feature the best speakers on topics of the most interest and a great trade show; the cost is reasonable, the venue and the food are excellent and attendees can earn 20 hours of CE credits. The next conference will be concentrating on retinal diseases and contact lenses; the dates are November 7-9, 2014 at the Markham Hilton Suites Hotel. What part of your Downsview practice do you enjoy most? I am a community optometrist for the Canadian Forces Base Downsview so I see a lot of the returning Afghan vets as well as military personnel who work at or pass through the base. When you examine returning vets, what types of injuries or special problems are you encountering as a result of fighting overseas? I have examined the eyes of a number of vets who lost feet and legs to roadside bombs and those visits are always an emotional experience. I see a lot of corneal problems resulting from the dry and often windy Afghan desert environment but fortunately not a lot of eye injuries. Lets turn the conversation to you! What do you do to relax? I am a musician and a real Beatles fan. I got my first guitar in 1964 and I love playing music; I have a small band… we play in our basements and garages. There is nothing like a real garage band even at my age! I also love being out in nature and getting up north as much as I can. What are three things on your bucket list? I’d like to be a much better guitar player; I’m good after 50 years of playing but I would like to be a lot better! That and my continued work with Aboriginal vision health are on my bucket list. Only about 16 per cent of children under the age of six have an eye exam before they start school. Eye exams in Ontario are covered by OHIP for children 19 and under so this eliminates one financial barrier to arranging for one. Pediatricians and family doctors need to be more aware about the need for early childhood eye exams along with the kindergarten teachers who meet these little ones for the first time. School boards should be involved to ensure that the question is asked: Has this child had an eye exam? One last thing to mention: There are “vision screenings” and then there is the gold standard of eye care–the comprehensive eye exam. Just because a child can read 20/20 on the eye chart during a vision screening does not mean they don’t need glasses. A lot of kids fall through the cracks because of vision screenings. My bucket list includes the wish that every Aboriginal child has a comprehensive eye exam before the age of five, before they start school. That would be a huge achievement. Do you have any final thoughts about the status and well-being of optometry in Canada today? There is a big movement in our profession towards something called managed care, a business model that already exists in the U.S. and is growing in Canada. This may take away some of the independence that optometrists have enjoyed in the past. They risk losing how they run their practices–by setting their own fees, working how they like, where they like, when they like. Bottom Line: Both Dr. Paul Chris and the Vision Institute of Canada show it is possible to make inroads into the rather complicated situation of First Nations children who suffer from diabetes, a poor diet and need vision correction. Dr. Paul Chris Dr. Paul Chris has been practicing optometry since 1976. He is Executive Director of the Vision Institute of Canada and also runs his own practice in Downsview, Ontario. He is passionate about improving eye care for Aboriginal children and about the role nutrition plays in eye health. You can reach Dr. Chris at (416) 224-2273 or through the Vision Institute’s web site www.visioninstitute.optometry.net. 15 PATIENT CARE HUMAN INTEREST Compromising Patient Care by Melissa Grmusa customer service warrior (aka receptionist) can answer calls even if they cannot make it into the office. The patient does not see any difference on their end, and for your office it is business as usual. If you see your practice becoming the next Canada wide conglomerate, you can also network the Mitel’s four up to 99 sites. It does not limit you. The key: Communication. If you do not see your practice growing much but you need an upgrade, Toshiba has a phone system that is quite basic. This phone system still has the necessary features like voicemail and auto-attendant, and the digital sets they offer are more ‘economical’ if that is what you are looking for. This is older technology but it will do what you need it to do, and since they are still in production it will not be difficult to find a new functioning handset if one breaks. Are you easily accessible? What can they do in case of emergency? PROFITABLE PRACTICE In today’s technologically driven society, we are constantly encouraged to be in contact with one another. There are so many social media platforms and outlets like blogs, Twitter, Facebook, and LinkedIn that force us to always be available. If joining the digital age and all of its platforms seems like a major endeavour or a fruitless one, consider something simpler–a phone system. 16 by Dick Moody You are running a modest sized eye care office, and budgeting may be tight. It is a safe assumption that a lot of expenditures will be going to equipment upgrades and technology. These are obviously crucial elements to give your patients the best care while they are in the office. How do you create this same excellent service for your patients while they are out of the office? How do your patients reach you? I recently moved to Toronto, and searching for a new eye care professional and doctor was a nightmare. There are so many in the Greater Toronto Area, and a girl can only read so many reviews. I began calling around to some recommended ones—to my surprise I could not get a hold of anyone. I got busy signals and also just constant ring tones. It was inconceivable to me that a modern day business does not have voicemail. I could not even leave my information and let them know I am shopping. How can you expect me to become a new patient, if I cannot even get a hold of you in the most traditional way possible? Some offices may say, “We just do not have the budget for a new system,” or “We do not have a need, our ten–year-old phones are still working.” Although your ten-year-old phones are sufficient, are they really working for you? Some phone systems only provide you with a connection, and are not helping you enhance your patient care. It is possible to upgrade and not compromise your budget. Budgeting is a relative term.You can always finance a new phone system if you do not have the initial capital for it, and build it based on your needs. The basic Mitel MiVoice Office is designed with “enterprise functionality for small and medium businesses”. This means a lot of the bells and whistles are built in, and you just need someone to turn them on if you need them.You can work off the bare bones system that comes with an auto-attendant, after hours answer and voicemail. If you want to enhance your patient care even more, you can ‘twin’ your cell phone to your office set so that your I Can See Clearly Now One of today’s favourite new buzzwords, the cloud, can also host your phone system. All you do is pay a monthly fee to a provider, and they will host the phone system for you on their premises. Here again, you can still get the basic features and functionality, all you pay for are the handsets and maybe some initial set up costs. This can be compared to buying or leasing a home, and the cloud is like leasing. If you expect to rent for ten years, you may just want to buy. However, if you want no responsibility for the equipment, do not care if you own it and if you have a strong and sufficient Internet connection, then the cloud may be the right move for you. Whichever solution you choose, it is important to think about what makes the most sense for your practice, and how it can elevate your patient care. You can buy a system with a solid foundation and room to grow, one that is an updated version of what you are familiar with or simply rent the features from the cloud phone system. Whatever you do though, get voicemail! Bottom Line: This article points out the need for an eye care practice to have a phone system that meets it’s needs; the author also thoughtfully offers suggestions regarding available phone technology today. Melissa Grmusa Melissa Grmusa is a sales executive for Introtel, a telecommunications company. She can be reached at 905.625.8700 ext. 311 or at mgrmusa@introtel.com. It wasn’t cool to wear glasses in the 1930’s when I was going to Thornton School in Saskatoon. Kids who wore glasses then were called “four-eyes” or “specs.” If the glasses had thick lenses they were said to be made from the bottom of Coca-Cola bottles. And everyone knew that when Clark Kent slipped into a phone booth to put on his Superman outfit, the first thing he did was take off his glasses! Superman absolutely did not wear glasses when leaping over tall buildings. Some parents couldn’t afford glasses in those hard times and if their kids could find their way to school and back home again without getting lost, it was assumed they had 20/20 vision. For those who didn’t see all that well, it helped in the early grades that the teachers wrote “CAT” on the blackboard in big letters. And because the class chanted the multiplication tables every day, one didn’t need to look at the blackboard to know that “2 x 2 makes 4”. So although I needed glasses, I slipped comfortably through elementary school without wearing them. But life got more interesting when I went to Nutana Collegiate where teachers wrote the entire history of the universe in tiny cursory script on faded grey “blackboards”, and occasionally complex formulae written for a previous chemistry class appeared beside notes being scribbled on the blackboard by a teacher explaining dangling participles to a bewildered composition class. From my classroom seat I didn’t clearly see any of these hieroglyphics and without the help of notes copied from my classmate Lionel Gaunt’s binder, I would still be attending classes at Nutana! I seem to remember now that the kids who wore glasses when I was in high school usually read books about how to build a space rocket… or how to remove an appendix… or how to double a million dollars in five years. There was a message for me there that I didn’t see. Eventually, my need to see what I was missing finally overruled my vanity and I started to wear glasses after leaving school. Amazing! Where signs at a distance were formerly just a blur, I could now see what movies were playing at the Capital Theatre from a block away, and I could even see sparrows in the treetops. It has been said that for all its developmental changes over the years, the spectacle frame is one of technolo- gy’s best examples of poor engineering. But there have been alternatives; monocles were favoured by the British and German aristocracy and gave the wearer a one-eyed glowering stare that was intimidating. Fancy and gilded lorgnettes were worn by ladies of means who used them to cast a disdainful glance at café menus and calling cards. And “pincenez” glasses didn’t need sidebars to hook over the ears because they were held in place by fiercely gripping the nose which must have made breathing a chore. Now, glasses are being used as a fashion statement. Hollywood stars wear non-prescription lenses with expensive frames when they go to lunch–or they change the colour of their eyes with contact lenses. Television newsreaders aren’t afraid to wear glasses to read their tele-prompters. And it’s now fashionable to perch your sunglasses on top of your head even though it makes a person look like they have just left a welding class. In my old age I have had cataract surgery in both eyes and I can now see reasonably well without wearing glasses. Even so, when I make the trip to the Pearly Gates I’m going to take my prescription glasses with me. I don’t want to make any mistakes when reading the road signs which lead to Paradise and Purgatory! Bottom Line: There will be no place for vanity when Dick Moody travels to the Pearly Gates! Dick Moody Dick Moody is a retired broadcast advertising salesman who now writes for his local newspaper as well as Profitable Practice. He can be reached through the editor of this magazine. 17 PRACTICE MANAGEMENT NUTRITION AND EYE HEALTH Why I Hired A Professional by Timothy A. Brown Foods Rich In Antioxidants May Lower The Risk Of Cataracts In Women I can only imagine what my clients go through when they hire me to sell their practice. I know that some of my clients have spied on me when I’m bringing buyers into their practice. This is a very challenging moment for a proud owner, for an emotional seller, for somebody who has time and money invested. I completed a course in Consumer Behaviour this week. It was part of a designation I am seeking, a Fellowship in the Real Estate Institute of Canada (FRI). In this course we talked about personality types, behavioural issues and how to deal with people in certain business situations; in particular, the course was designed for business brokers and real estate agents to help them deal with people when they are buying or selling their homes. 18 As I write this column, I am gazing out the window of the second story of my office watching the agent and the buyers as they are walking around the property. I’m so curious and I want to be there and I want to know what’s going on. I am feeling frustration because I am a broker who sells for a living and I have no control over the situation. I want to go over and I want to help the agent to sell the property, but it’s not my job. I have to stand down and stay away. It is very difficult for me... It is also painful for me to watch as I see her talking to them and motioning with her hands, pointing out the features of the lot–it is a fabulous property! She is no doubt addressing the possibilities for this young couple to raise their future family. The house is situated in a highly desirable location and it has considerable potential… but I can’t hear what anyone is saying. I speculate that the potential buyers are complaining about this feature or that feature or some perceived deficiency. I know there are deficiencies and things to be done. The house is a little bit older. It needs some repairs and renovations. It occurs to me that I am a vendor who has hired a broker and now I am spying on her, desperately trying not to interfere. It is very difficult for me… The lesson is that while I am an accomplished individual in the real estate and the business brokerage marketplace, I do have to know when to allow a professional to complete her assigned task without any attachments, emotional or otherwise. It is a very difficult lesson to learn but well worth the results. To close, as I look down on the house outside my office, many fond, happy family-related memories return and will continue to do so as time passes. Bottom Line: A personal account of why to delegate some things to the appropriate professionals, even if you feel you can do the job yourself! Timothy A. Brown Timothy A Brown is the CEO of ROI Corporation Brokerage. His company offers extensive ser vices including appraisals and sales of professional practices. He can be reached at 905.278.4145 or timothy@roicorp.com www.roicorp.com Swedish researchers found that women with the highest intake of antioxidants had a lower risk of developing cataracts as they age. “Oxidative damage of the eye lens caused by free radicals has been suggested to be crucial in development of cataract,” said Susanne Rautiainen of the Institute of Environmental Medicine at the Karolinska Institute in Sweden who led the study. Researchers looked at the diets of more than 30,000 women over the age of 49 for about seven years for signs of developing cataracts. Based on total antioxidant consumption, the researchers divided the women into five groups, ranging from the greatest antioxidant intake to the least. They found that those who consumed the highest total intake of antioxidants had about a 13 per cent lower risk of developing cataracts than those who consumed the least, MSN reported. Among those who ate the most antioxidants, 745 cases of cataract were recorded, compared to 953 cases among women with the lowest antioxidant consumption “Previous studies have focused on individual antioxidants obtained from the diet or supplements and they have reported inconsistent results,” Rautiainen said. “However, in diet much wider ranges of antioxidants are present than those studied previously.” Instead of looking at single antioxidants, such as vitamins C and E, and plant flavonoids such as lycopene, the researchers used a measure of total antioxidant values in foods, which takes into account how the nutrients work together. Foods high in antioxidants include coffee, tea, red wine and colourful fruits and vegetables. To learn about the best antioxidant foods, apply the “Antioxidant Color Wheel”. The purple-blue-redorange spectrum contains most antioxidant-rich fruits, as described here: www.everythingantioxidants.com/ what-is-the-best-antioxidant-food. “The results are not that surprising,” William Christen of Brigham and Women’s Hospital and Harvard Medical School in Boston told MSN. Christen, who was not involved with the study, said the findings are in line with previous research suggesting antioxidants may help protect against cataracts, but the study has limitations, he stated. “The women participants simply reported on a questionnaire the food choices they made over the past year,” Christen said. “As an observational study, there is always concern that women who choose healthier diets may also differ in other important ways, like body weight, smoking habits and aspects of the diet other than antioxidants, that may be more directly related to cataract risk.” Rautiainen said she suspects the results would be similar among men and in other countries. SOURCE: JAMA Opthalmology, online December 26,2013 PROFITABLE PRACTICE PROFITABLE PRACTICE Let me tell you a little about an experience I just went through. I own a rental property that is adjacent to my office; the two properties merged on title when I bought them a few years ago. I wanted to sell the rental so I hired a local real estate professional with whom I had worked in the past for the sale of a previous home. Part of the course was also designed to help us better understand our own behaviour patterns. I have taken similar courses on numerous occasions in the past, but it is always good to be reminded of how we behave, how others perceive us and how in turn we perceive them. With regard to the house next to my office that we have owned for six years (and rented to numerous family members), it was very difficult for me to stand back and allow a professional real estate agent to do her job. I recognized that my desire to express my emotional interest in this property had to be suppressed to facilitate the work of a professional. 19 RESEARCH OPTICAL ODDS AND ENDS Promising Results On Gene Therapy People with fast eye movements tend to be less patient and more likely to make impulsive decisions, a new study contends. A clinical trial of gene therapy has shown promising initial results that could have implications for the future treatment of macular conditions. Assessing body movement, including the speed of the eyes as they focus on one thing and then another, helps reveal how a person’s brain evaluates the passage of time in relation to the value of a potential reward, the Johns Hopkins University researchers said. “When I go to the pharmacy and see a long line, how do I decide how long I’m willing to stand there?” principal investigator Reza Shadmehr, a professor of biomedical engineering and neuroscience, said in a university news release. “Are those who walk away and never enter the line also the ones who tend to talk fast and walk fast, perhaps because of the way they value time in relation to rewards?” Having a better understanding of how people evaluate time when making decisions might help explain why malfunctions in certain areas of the brain make decision-making harder for people with brain injuries or neurological disorders like schizophrenia, the researchers said. Patients affected by choroideremia were injected with a small, safe virus which carried the missing CHM gene into the lightsensing cells in the retina. In an operation similar to cataract surgery, the patient’s retina is first detached and then the virus is injected underneath using a very fine needle. The aim is for the CHM gene, once delivered into the cells of the retina, to start producing protein and stop the cells dying off. The results suggest that the approach has promise for treating people early on before too many cells in the retina have been lost. Results of the trial have been reported in The Lancet medical journal. Based on the success of the first six patients, three more have recently been tested at a higher dose. Professor Robert MacLaren of the Nuffield Laboratory of Ophthalmology led the development of the retinal gene therapy and this first clinical trial. For the study, published in the Journal of Neuroscience, researchers conducted a series of experiments with volunteers and found a strong correlation between eye-movement speed and patience or impulsivity. He said: “It is still too early to know if the gene therapy treatment will last indefinitely, but we can say that the vision improvements have been maintained for as long as we have been following up the patients, which is two years in one case.” “It seems that people who make quick movements–at least eye movements–tend to be less willing to wait,” Shadmehr said. “The results showing improvement in vision in the first six patients confirm that the virus can deliver its DNA payload without causing significant damage to the retina. This has huge implications for anyone with a genetic retinal disease such as age-related macular degeneration or retinitis pigmentosa, because it has for the first time shown that gene therapy can be applied safely before the onset of vision loss.” “Our hypothesis is that there may be a fundamental link between the way the nervous system evaluates time and reward in controlling movements and in making decisions,” Shadmehr said. “After all, the decision to move is motivated by a desire to improve one’s situation, which is a strong motivating factor in more complex decision-making too.” Source: medicinenet.com Sources: Macular Society, The Lancet Prescription Labels Fail To Meet Guidelines More than 20 shoppers were taken to hospital after tripping over “crazy paving” in a town centre in Wales–because it creates an optical illusion hiding a kerb. The new paving stones have been blamed for a spate of falls by people who can’t see the kerb because of the mixed-up pattern. Small print and poor printing on prescription labels handed out by pharmacists may be misread and may lead to errors in taking medication, according to new research by the University of Waterloo and CNIB (Canadian National Institute for the Blind). The treacherous stones, part of a £10.5m town centre makeover, create a hidden trip trap–with many unable to spot the edge of the kerb. The study, published recently in the Canadian Pharmacists Journal, found that labels on prescription medications dispensed by pharmacies do not consistently follow professionally recommended guidelines for legibility. The new paving design was introduced as part of a town centre revamp in Pontypridd, South Wales. But the pattern at street level is very similar to the loading bay -four inches below- and many are unable to see the drop. By simply following recommended guidelines for font size, use of bolding, justification, sentence case and spacing, researchers expect pharmacies can improve the legibility of their labels without the need for new technologies or larger labels. Source: The Telegraph “Surprisingly, there are few guidelines and no regulations for the print on prescription labels in Canada,” said Dr. Sue Leat from Waterloo’s School of Optometry and Vision Science. “In Ontario, regulations specify only the content of prescription labels, not how they appear. Source: sciencedaily.com MORE EYE FACTS YOUR PATIENTS MAY NOT KNOW • While it takes some time for most parts of your body to warm up to their full potential, your eyes are on their “A game” 24/7. • Eyes heal quickly. With proper care, it only takes about 48 hours for the eye to repair a corneal scratch. Do you enjoy receiving PROFITABLE PRACTICE Eye Care Professional Magazine? As an eye care professional your subscription is FREE. To continue a new year of issues, please request a subscription by mail, fax or email. Or subscribe at: WWW.PROFITABLE-PRACTICE.COM SUBSCRIPTION FORM • Seeing is such a big part of everyday life that it requires about half of the brain to get involved. Send to: Profitable Practice 1155 Indian Road Mississauga, ON L5H 1R8 Fax: (905) 278-4705 Email: subscription@ profitable-practice.com • Doctors have yet to find a way to transplant an eyeball. The optic nerve that connects the eye to the brain is too sensitive to reconstruct successfully. • The cells in your eye come in different shapes. Rod-shaped cells allow you to see shapes, and coneshaped cells allow you to see color. • Your eyes are about 1 inch across and weigh about 0.25 ounce. • Some people are born with two differently colored eyes. This condition is heterochromia. Check One: 1 YEAR 2 YEARS NAME: • Out of all the muscles in your body, the muscles that control your eyes are the most active. ADDRESS: • 80 per cent of vision problems worldwide are avoidable or even curable. CITY: PROV.: POSTAL CODE: Source: https://www.vsp.com/eyes.html PROFITABLE PRACTICE Is He The Impatient Type? Check His Eyes Pavement Optical Illusion Injures 20 People EMAIL: 20 21 BACK ISSUES AVAILABLE ONLINE AT PROFITABLE-PRACTICE.COM/MAGAZINE/EYECARE