2015 Media Kit v0701.indd

2015
Me aKit
ColoradoCommunityMedia.com
303-566-4100
Includes South Platte Edition
08-21-15
market
print
digital
design
about
Welcome to Colorado Community Media
You’re local. We’re local...really local.
In fact, we publish 16 local newspapers in the metro
Denver suburbs. To us, local is big.
At Colorado Community Media, we believe that city news,
high school sports, public events, history and culture
all contribute to the identity of a community. Local
newspapers are still the single best source for bringing
that all together.
We also believe that healthy businesses, like yours, are
the pulse of a community, so we want to provide you with
valuable, local advertising options.
We can help you cast your advertising net as large or small
as you need. We offer print options, digital options, counsel
on how to create a successful campaign and free ad design
services.
We love to help businesses, like yours, grow and become a
successful part of a local community.
Jerry Healey
Owner/Publisher
jhealey@coloradocommunitymedia.com
Ann Healey
Executive Editor
ahealey@coloradocommunitymedia.com
Erin Addenbrooke
Advertising/Major Accounts/Classified Manager
eaddenbrooke@coloradocommunitymedia.com
Chris Rotar
South Metro Editor
Because to us, local is big.
crotar@coloradocommunitymedia.com
Start your campaign today with
Colorado Community Media.
Glenn Wallace
North/West Metro Editor
gwallace@coloradocommunitymedia.com
Call us at 303-566-4100.
Scott Andrews
Highlands Ranch | Corporate Office
9137 Ridgeline Blvd., Ste. 210
Highlands Ranch, CO 80129
Centennial
7315 S. Revere Pkwy., Ste. 603
Centennial, CO 80112
Production/Marketing Manager
sandrews@coloradocommunitymedia.com
Audrey Brooks
Business Manager
abrooks@coloradocommunitymedia.com
Golden
722 Washington Ave., Unit 210
Golden, CO 80401
Westminster
8753 Yates Dr., Ste. 200
Westminster, CO 80031
about
Shari Martinez
Circulation Manager
smartinez@coloradocommunitymedia.com
ColoradoCommunityMedia.com | 303-566-4100
08-21-15 | 2
about
print
digital
design
market
Reaching more than 152,000 Colorado households
We have the
audience you’re
looking for.
76
Boulder
36
Brighton
Northglenn
Thornton
Arvada
Westminster
Denver
International
Airport
Commerce City
Golden
43%
70
of readers keep their
newspaper for 10+ days
Wheat Ridge
25
Denver
70
225 Aurora
Lakewood
470
Englewood
Littleton
Centennial
69%
285
of readers believe the paper
provides valuable local advertising
Highlands Ranch
Roxborough Park
Parker
Lone Tree
Castle Pines
Franktown
84%
Castle Rock
Elizabeth
86
of readers look forward to
reading the local newspaper
Kiowa
Elbert
Larkspur
92%
of readers find their local
newspaper to be informative
48%
of readers do not have a home
subscription to a daily newspaper
Monument
24
25
Colorado
Springs
2012 survey conducted by the
National Newspaper Association
market
ColoradoCommunityMedia.com | 303-566-4100
08-21-15 | 3
about
print
digital
design
market
demographics
Household Income
Growth
median
Masters + | Bachelors | Associates / Some College
Education
Primary Ages
Arvada
$65,942
11.67% | 22.47% | 34.98%
35–44: 13.37%
45–54: 16.37%
55–64: 13.42%
4.19%
Castle Rock
$85,461
11.44% | 33.15% | 33.50%
25–34: 13.96%
35–44: 19.00%
45–54: 14.14%
138.48%
Centennial
$87,007
19.82% | 34.45% | 27.89%
35–44: 13.60%
45–54: 17.83%
55–64: 14.71%
1.82%
Elbert County
$78,958
9.59% | 19.64% | 35.66%
35–44: 14.06%
45–54: 22.01%
55–64: 16.20%
16.17%
Englewood
$42,416
9.21% | 20.59% | 27.24%
25–34: 18.78%
35–44: 13.83%
45–54: 15.61%
4.64%
Golden
$53,896
21.00% | 30.08% | 29.67%
25–34: 13.79%
35–44: 13.63%
45–54: 13.89%
9.95%
Highlands Ranch
$100,593
21.86% | 38.83% | 26.41%
25–34: 11.07%
35–44: 19.30%
45–54: 16.86%
36.35%
Lakewood
$52,960
11.39% | 24.21% | 28.54%
25–34: 14.28%
35–44: 12.77%
45–54: 15.28%
0.80%
Littleton
$54,512
14.75% | 27.31% | 31.31%
35–44: 12.90%
45–54: 16.22%
55–64: 13.02%
3.46%
Lone Tree
$108,190
21.11% | 37.86% | 27.81%
35–44: 15.59%
45–54: 18.48%
55–64: 13.74%
109.69%
Northglenn
$52,093
4.46% | 11.69% | 32.14%
25–34: 16.61%
35–44: 13.20%
45–54: 13.41%
13.35%
Parker
$88,644
13.02% | 35.12% | 34.60%
25–34: 13.68%
35–44: 20.33%
45–54: 14.55%
92.28%
Thornton
$65,578
7.63% | 18.83% | 30.72%
25–34: 16.55%
35–44: 16.09%
45–54: 13.13%
44.17%
Westminster
$61,936
11.80% | 21.28% | 29.94%
25–34: 16.18%
35–44: 14.24%
45–54: 15.35%
5.13%
Wheat Ridge
$47,014
9.39% | 18.05% | 29.95%
35–44: 12.23%
45–54: 16.11%
55–64: 13.64%
-8.35%
Community
Over past 5-10 years
Source: U.S. Census, 2012
market
ColoradoCommunityMedia.com | 303-566-4100
08-21-15 | 4
about
market
digital
design
print
A suite of full color print options
16 Community Newspapers
Reaching suburbs across Colorado’s Front Range
Full color always included
Zoned packages to target your audience
Receive online exposure for just $10
per week - see details on page 11
Special Sections and Events
Inserts, Impact Notes
and Direct Mail
Medical & Wellness Directory
February 2016
Golden Guide
March 2016
Spring Home & Garden
2014-2015 Magazine &
Business Directory
April 2016
PLEMENT OF
A SPECIAL SUP
AT TH E CE N TER O F A
G ROW I N G ARTS CO M M UN I TY
E XP ERT CAR E
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A LI F E S I ZE H OT W H E ELS
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grow
TH E RO CCO FAM I LY: TH EI R LOV E
F O R PAR K E R W I LL F LO O R YO U
live
BROUGHT TO YOU BY THE PARKER AREA CHAMBER OF COMMERCE
ParkerChamber.com
A Special Supplement of
ColoradoCommunityMedia.com
unity Media
ado Comm
of Color
ement
A suppl
More than 20 opportunities
annually
Reach event and topic-specific
audiences
Topics range from events to
education to special interest
print
Best of the Best
June 2016
Local Community Festivals
July-September 2015
Local Professionals Guide
September 2015
Breast Cancer Awareness
October 2015
Hometown Holidays
November 2015
School Quarterly Sections
Adams 12 Five Star Journal
Jeffco Schools Quarterly
Ask your marketing consultant for a
complete list of special section and event
advertising opportunities.
ColoradoCommunityMedia.com | 303-566-4100
Fully customized format
to fit your needs
Directly target your promotion
to one or all of our communities
Print, insert and distribution
assistance
Free Design service
08-21-15 | 5
about
market
digital
design
print
distribution
Publication
Households
Zip Codes
Delivery
Publication Day
Arvada Press
35,400
80002, 80003, 80004, 80005, 80007
Free
Thursday
Castle Rock / Pines News-Press
18,400
80104, 80108, 80109
Free
Thursday
Centennial Citizen
12,500
80112, 80122
Free
Friday
Douglas County News-Press *
1,100
80104, 80108, 80109, 80116, 80118, 80135
Mailed
Thursday
Elbert County News *
585
80107, 80117
Mailed
Thursday
Englewood Herald *
500
80110, 80113
Mailed
Friday
Golden Transcript *
3,000
80401, 80403
Mailed
Thursday
Highlands Ranch Herald
27,800
80126, 80129, 80130
Free
Thursday
Lakewood Sentinel
15,000
80226, 80228
Free
Thursday
Littleton Independent *
2,500
South Platte Edition
2,500
5,000
80120, 80121, 80123, 80128
Free By Mail
Free
Thursday
Mailed
Thursday
Free
Friday
5,450
80124
Northglenn-Thornton Sentinel *
2,600
80221, 80229, 80233, 80241, 80260
21,050
Thursday
80123
Lone Tree Voice
Parker Chronicle
Mailed
80134, 80138
Westminster Window *
2,200
80021, 80030, 80031, 80221, 80234, 80260
Mailed
Thursday
Wheat Ridge Transcript *
1,700
80033, 80034
Mailed
Thursday
* Denotes Legal Publications
print
ColoradoCommunityMedia.com | 303-566-4100
08-21-15 | 6
about
market
digital
design
print
distribution area
76
Boulder
36
Advertising
Zones
Brighton
Northglenn
Thornton
Arvada
Westminster
Denver
International
Airport
Commerce City
Golden
70
Wheat Ridge
25
Denver
70
north
northwest
west
central
south central
east
south
See page 8 for Zone details
225 Aurora
Lakewood
470
Englewood
Littleton
Centennial
285
Highlands Ranch
Roxborough Park
Parker
Lone Tree
Castle Pines
Franktown
Castle Rock
Elizabeth
86
Kiowa
Elbert
Larkspur
25
print
ColoradoCommunityMedia.com | 303-566-4100
08-21-15 | 7
about
market
digital
design
print
advertising zones
Price
Group
1
Price
Group
2
Price
Group
3
Price
Group
4
N
C
S
E
W
NW
SC
north
Price
Group
Price
Group
Price
Group
Price
Group
1
2
3
4
ALL
ZONES
Discounts!
central Centennial Citizen, Englewood Herald, Littleton Independent (includes South Platte Edition)
south Castle Pines News-Press, Castle Rock News-Press, Douglas County News-Press
Buy 2 to 3 zones
east Elbert County News, Parker Chronicle
west Golden Transcript, Lakewood Sentinel, Wheat Ridge Transcript
Buy 4 to 7 zones
northwest Arvada Press
south central Highlands Ranch Herald, Lone Tree Voice
Online exposure
save 11%
save 22%
$10/wk
All discounts from the
single zone rate
save 59%
All rates are per zone, per week
Ad Size
90 Day Agreements
Open Rate
6 Weeks
13 Weeks
Annual Agreements
(consecutive)
13 Weeks
(non consecutive)
26 Weeks
52 Weeks
1/8 Page
$
259
165
107
149
136
96
1/4 Page
$
432
275
184
248
226
165
1/2 Page
$
721
459
317
413
377
285
Full Page
$
1,201
764
546
688
628
491
1/8 Page
$
321
204
132
184
168
119
1/4 Page
$
535
341
227
307
280
205
1/2 Page
$
892
568
392
511
466
353
Full Page
$
1,487
946
676
852
777
608
1/8 Page
$
371
236
152
212
194
137
1/4 Page
$
618
393
262
354
323
236
1/2 Page
$
1,030
655
452
590
538
407
Full Page
$
1,716
1,092
780
983
897
702
1/8 Page
$
618
393
254
354
323
228
1/4 Page
$
1,030
655
437
590
538
394
1/2 Page
$
1,716
1,092
754
983
897
679
Full Page
$
2,860
1,820
1,300
1,638
1,495
1,170
1/8 Page
$
2,246
1,428
923
1,286
1,175
830
1/4 Page
$
3,742
2,381
1,588
2,145
1,956
1,431
1/2 Page
$
6,238
3,969
2,740
3,573
3,260
2,467
Full Page
$
10,395
6,614
4,725
5,955
5,433
4,252
let your true colors shine
print
Multi-Zone
Northglenn-Thornton Sentinel, Westminster Window
print rates
Price Group
See page 7 for Zone Map
full color included with every print ad purchase
ColoradoCommunityMedia.com | 303-566-4100
08-21-15 | 8
about
market
digital
design
print
print specifications
V
V
H
Full Page
6 col (10.25”) x 17.25”
H
V
H
Half Page V
Quarter Page V
Eighth Page V
3 col (5.04”) x 17.25”
3 col (5.04”) x 8.5”
3 col (5.04”) x 4”
Half Page H
Quarter Page H
Eighth Page H
6 col (10.25”) x 8.5”
6 col (10.25”) x 4”
6 col (10.25”) x 2”
1 column: 1.57" | 2 columns: 3.31" | 3 columns: 5.04" | 4 columns: 6.78" | 5 columns: 8.51" | 6 columns: 10.25"
Media & File Submission
CCM can accept your ads via the following methods and formats:
Email (max. size 20 MB)
USB Flash Drive
CD, DVD
Design your advertising campaign to be
as colorful as you are!
All Colorado Community Media print publications include full color at no additional
charge to you! Any supplied spot colors are processed in a CMYK workflow.
Need design assistance? Our award-winning on site agency is here to help!
See page 13 for details.
do not
do
Submit a PDF file created with the PDF/X-1a:2001 preset
Use CMYK images for your color graphics
Use images that are 300 ppi
Create your file to the exact size of your ad
Use vector-based art
Use 100% black for black text
Send Word, Publisher, Excel, Powerpoint, JPEG, TIFF, Flash, GIF,
BMP, Corel Draw or Freehand files as press-ready ad files
Use RGB, Index or Spot images for your color graphics
Use images pulled off the Internet
Use rich-black for black text
Use less than 10 point font size for color or reverse type
Send your PDF file with bleeds, crop or registration marks
Colorado Community Media (CCM) cannot be held responsible for the quality of reproduction if these specifications are not followed. Ads received after deadline
may not publish in the desired issue. CCM will not be held responsible for changes the CCM creative department has to make to get files ready for press.
print
ColoradoCommunityMedia.com | 303-566-4100
08-21-15 | 9
about
market
digital
design
print
P&D, Preprint, Impact Notes and Direct Mail
print and deliver rates
Product
Size
We print and insert.
All prices per thousand pieces
10,000
25,000
50,000
75,000
100,000
150,000
Halfsheet
5.5 x 8.5
$
65.00
45.00
40.00
35.00
30.00
29.00
Standard
8.5 x 11
$
75.00
65.00
55.00
45.00
42.00
40.00
Oversize
10 x 10
$
100.00
69.00
59.00
57.00
55.00
54.00
Halfsheet and Standard are printed on 60# gloss; Oversize is printed on 50# gloss. All prices include 4 color on both sides.
Advertisers can take advantage of lower prices by printing a larger quantity and inserting over multiple dates in partial increments.
preprint rates
direct mail
You print. We insert.
Tab Pages
Open Rate
Single Sheet
$
45.00
Triple Benefit when Placing
15% Commission
4 pages
$
Product
Samples
You read that correctly!
50.50
PRSRT STD
US Postage
PAID
Denver, CO
Permit 573
Ads with
Ads placed by agencies
on behalf of their clients
Micro-Local
Advertising
Print & Online
included with Each Ad
or all of
Every ad placed in one
is also
our 23 community papers
placed online and on
m.
ShopLocalColorado.co
all in
That’s three placements
one price.
Postcards
enjoy a 15% commission.
Micro-Local Targeting
along the Front Range
three times
Our papers offer up to
Denver
the readership in suburban daily
of the
communities than that
pinpoint the
paper and allow you to
of your target
exact neighborhoods
audience.
Plastic Postcards
The New our
Big Bang for Your Buck
Call to start receiving
triple benefits today! donews.com
| eaddenbrooke@ourcolora
Erin Addenbrooke | 303-566-4074
8 pages
$
Find our media kit at
56.50
Print and Online: We Build
Magazines
Brands at the Zip Code
Level
12 to 16 pages
$
65.00
Brochures
20 to 24 pages
$
74.75
Tabloid Sections
28 to 32 pages
$
86.00
Broadsheet Sections
36 to 40 pages
$
99.00
44 to 48 pages
$
113.75
Each addl. 4 pages add:
$
7.50
Multiple sizes available per
product. Ask your marketing
consultant for a custom direct
mail quote.
Quantity Discounts: 50,000 = 2.5% | 100,000 = 5.0% | 150,000 = 7.5%
impact note rates
Product
3x3 coated
$
10,000
20,000
50,000
75,000
100,000
150,000
57.50
54.00
50.50
47.00
43.50
40.00
Other custom solutions including die cuts at custom prices.
ordering and delivery
Inserts must be ordered a minimum of 14 days prior to publication date; exact insert dimensions and page count are needed at time of order. Inserts to be designed and/or produced by
CCM must be ordered a minimum of 21 calendar days prior to publication. Impact notes must be ordered a minimum of 21 days prior to publication date. All inserts must be delivered
no later than 10 calendar days prior to publication date; no inserts should be delivered earlier than 3 weeks prior to publication date; early deliveries require advanced approval and
are subject to storage fees. Deliveries can be made Monday through Friday, 7:00 a.m. to 4:00 p.m.; no weekend deliveries accepted. All inserts must be boxed or in pallets and must be
labeled with publication name, date and quantity shipped; all shipments require a bill of lading to include publication name, date and quantity shipped. Delivery Address: Colorado
Community Media c/o Quad/Graphics Loveland, Attn: Receiving Department, 380 W. 37th Street, Loveland, CO 80538. Directions are available by calling 970-962-5120.
print
ColoradoCommunityMedia.com | 303-566-4100
08-21-15 | 10
about
market
print
design
digital
Expand your reach with digital
17 Community
Websites
Working for you 24/7/365
Reach highly engaged
visitors
only
Innovative and effective
advertising options
10
$
/wk
with your print
ad purchase
ShopLocalColorado.com
Every Print Ad Is Now Digitally Supercharged. When you advertise in any of our
newspapers, your ad also appears on our websites in digital form. Currently, over
100,000 visitors come to our websites every month seeing about 250,000 of our pages.
Your ad is now seen on those pages on a rotating basis.
With ShopLocalColorado…
Viewers will see your ad, company
description, contact info, map,
and social media links.
Your ad links back to your website,
increasing your company’s organic
search results.
Your business will be in a directory
searchable by company name,
industry keywords and more.
Your ad keywords are maximized for
SEO to be found by all major search
engines.
Additional Digital
Opportunities
Banner ads
Custom email campaigns
Mobile Phone Visibility
Search & Site Retargeting
Your ad can be uploaded to
Facebook with just one click of a
button. Increase the power of your
advertisement by sharing it with your
followers.
Google AdWords
Consumers can download your
coupon to their smart phones and/or
go to them via our website.
Reputation Management
and Visibility
Includes a monthly statistics report
complete with metrics and analytics
to show you how your online ad is
performing.
Sponsored News Story and
Professional News Story
Writing Assistance
Follow Local (social media
boosting)
ColoradoCommunityMedia.com
ArvadaPress.com | CastlePinesNewsPress.net | CastleRockNewsPress.net | CentennialCitizen.net | DouglasCountyNewsPress.net
ElbertCountyNews.net | EnglewoodHerald.net | GoldenTranscript.net | HighlandsRanchHerald.net | LakewoodSentinel.com
LittletonIndependent.net | LoneTreeVoice.net | Northglenn-ThorntonSentinel.com | ParkerChronicle.net
SouthPlatteIndependent.net | WestminsterWindow.com | WheatRidgeTranscript.com
digital
ColoradoCommunityMedia.com | 303-566-4100
08-21-15 | 11
about
market
print
design
digital
digital rates
Product
Rates
Digital
Discounts!
ShopLocalColorado.com
When you advertise in any of our newspapers, your ad also
appears on our websites in digital form (on a rotaing basis)
currently reaching over 100,000 monthly visitors.
$10/week
Buy 2 to 3
digital products
save 5%
Banner Ads
Advertise your business or service on any of our 17 community
news sites and link directly to your website. Choose from: Home
Page Pop-up, Leaderboard, Medium Rectangle, or Square.
Custom Email Campaigns
Quickly reach your target markets with an
interactive message! Through efficient use of
email marketing, you can retain current clients
while also targeting new markets.
0 - 25k
25,001 - 50k
50,001 - 400k
400,001 - 500k
500,001 - 750k
750,001 +
$150/month
per website
$1,100
$1,900
$38 cpm
$37 cpm
$36 cpm
$35 cpm
Buy 4 or more
digital products
or
Buy any digital
product with
purchase of print
save 10%
All discounts from the
single product rate
Mobile Phone Visibility
45% of all searches are made from a mobile device. Make it
easy for potential customers to connect with you with a mobile
friendly site that matches the look/feel of your existing site.
$90/month
Home Page Pop-up
Search & Site Retargeting
Reach out to untapped markets by using visitor’s search history
to predict his or her interests. Effortlessly reach customers that
have previously searched for similar product or service keywords.
Sponsored News Story / Press Release
News stories will appear on our community websites and on
ColoradoNewsLink.com and is guaranteed to be seen by our
newsroom. News stories are keyword maximized and can be
professionally written for an additional fee.
550 x 480 px
Rates vary
Ask for details
$149/time
$99/month
12x contract
Leaderboard
728 x 90 px
Reputation Management & Visibility
Find out which search engines, local review sites and web
directories have listings for your business, as well as which ones
are missing and/or wrong. See how your business’ search results
compare to your competitors and all reviews of your business.
Google AdWords
Be seen by customers searching on Google for the things you
offer, and only pay when they click to visit your website or call.
$159/month
Medium Rectangle
300 x 250 px
Rates vary
Ask for details
Square
250 x 250 px
digital
ColoradoCommunityMedia.com | 303-566-4100
08-21-15 | 12
about
market
print
digital
design
free design
services
Design done right
Our award-winning on site agency allows us
to create all of your advertising in one step at
no additional cost to you. From ad design and
speciality print jobs to online marketing and
everything in between, we’ve got you covered.
No need to spend additional marking dollars with
an outside agency, we are your one stop shop for
all of your local advertising and marketing needs.
Advertising
Award Winner
Schedule a marketing session with one of our
designers today and see how we can help your
business grow.
Build a Powerful Campaign
5 tips on how to deliver your message effectively and concisely.
1
2
3
4
5
Use a dominate
headline or
image
Limit fonts and
make your text
easy-to-read
Remember to
leave white
space
Use relevant
illustrations and
images
Don’t forget
your logo and a
call-to-action
When you look at a
well-designed ad,
there is usually one
dominant feature
to catch your eye.
It could be the
headline or the
picture. And while it
might be tempting
to throw in a little
starburst, be careful
how you use it.
When you emphasize
everything, you
emphasize nothing.
Your computer may
come with hundreds
of fonts, but that
doesn’t mean you
have to use them all.
The best ad designs
stick with one,
maybe two fonts.
Equally important
is the design of text
blocks. Avoid small
and condensed
type and keep your
message concise. If
readers can’t easily
read it, they won’t.
Don’t feel compelled
to fill every inch of
space with copy,
images, logos, or
specials offers. A
dense blob of type
and pictures can
look unattractive and
turn readers away.
An open and airy
design is inviting and
friendly.
The purpose of
images is to help
draw attention to
your message. That’s
not to say that a
plumber has to show
faucets or that a
dentist has to show
teeth. Be creative!
That plumber could,
for instance, show
Niagara Falls and
that dentist could
focus on smiles.
You have aroused
the readers’ interest,
now you have to let
them know whom
to buy it from and
how. Don’t confuse
call-to-action with
an oversized name,
address and phone
number. Give
the reader clear
instructions on
how they can take
advantage of your
product or service.
design
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