PT CIPUTRA DEVELOPMENT TBK

PT
CIPUTRA DEVELOPMENT TBK
Newsletter – December 2012
CitraRaya Tangerang Presents CitraRaya BizLink
Tangerang – CitraRaya as a modern township, which is equipped with various facilities, again launched its new business,
namely CitraRaya BizLink. Starting from the need of the availability of an integrated business centre (area) to support
economic activities in West Tangerang, CitraRaya presents CitraRaya BizLink, an exclusive area of commercial estate,
logistic and workshop in CitraRaya.
CitraRaya BizLink is developed with a modern and environment friendly concept, which gives comfort and convenience
to all business activities, free from floods and has 24-hour security. The location is very strategic, as it is connected with
CitraRaya, which has complete town facilities and located adjacent to Cikupa toll road, the main road for distribution of
goods. CitraRaya BizLink will be a perfect choice for businessmen looking for showroom, workshop, office and other
various needs of business activities.
Completed with good facilities and infrastructure, CitraRaya BizLink, which is developed on an area of 80 hectares, is
designed as a multi-function tower. It can be tailored with the needs of businessmen, can be used as showroom and
office at the same time. The development is not separated from the main program of CitraRaya, EcoCulture, which
emphasizes on an integrated environment friendly and greenery maintenance.
The other advantage for businessmen joining with CitraRaya BizLink is that all the permits, including Analysis on
Environment Effect (Analisa Dampak Lingkungan / AMDAL) will not get any problem, as the development of this
business centre is already completed with such permits.
Fun Bike at CitraLand BSB City
Semarang – On 16 December 2012, CitraLand BSB City held Fun Bike program, which was
participated by around 1,000 people from various part of Semarang and the greater area,
including head of sub-districts in Semarang. The next picture shows Mr. Artadinata
Djangkar, Director of PT Ciputra Property Tbk, the parent company of CitraLand BSB City
project, was waving the flag, marking the start of the Fun Bike.
CitraLand Surabaya Won FIABCI Indonesia – BNI Prix d’ Excellence Awards 2012 for Master
Plan and Residential Low Rise Category
Surabaya – There were 16 best real estate projects winning FIABCI Indonesia – BNI Prix d’ Excellence Awards 2012 held
by association of developers incorporated in Indonesia Real Estate (FIABCI). The announcement was held on Thursday, 6
December 2012 evening in Jakarta. The winners are recommended to participate in international Prix d’ Excellence
Award 2013, which will be taken place in Taichung, Taiwan in May 2013.
There were 14 categories being contested this year, with more than 70 projects participated in the competition.
Nominators for FIABCI Indonesia – BNI Prix d’ Excellence Awards 2012 comprised heritage, sustainable development,
hotel, industrial, master plan, office, residential (high rise), residential (low rise), resort, retail, special project, anami,
simple home site (rumah sederhana tapak) and simple and healthy flat (rumah susun sederhana sehat).
For the result, 17 projects were selected as winners and 16 of them would represent Indonesia to participate in the
same competition at the international level. And among them is CitraLand Surabaya, for the category of Master Plan and
Residential Low Rise.
A year before, in 2011, CitraLand Surabaya won the Sustainable Development category at the international level prix
award held in Cyprus.
CitraGrand City Palembang’s Year-End Exhibition
Palembang – Closing the year of 2012, CitraGrand
City held an exhibition with attractive year-end
programs for Palembang and the surrounding’s
society.
The exhibition was held for one week, from 9 to 16
December and took place at the main atrium of
Palembang Indah Mall. It was set with chistmas
atmosphere by putting christmas tree with all the
decorations and green vine leaves also graced the
partition at the exhibition.
During the exhibition period, CitrGrand City offered a
very interesting program, that was by only giving
down payment amounted to 10% of the selling price
and taking an exclusive offering from CitraGrand City,
Palembang’s community can own their exclusive property. Also, during this time, CitraGrand City served first look to the
new location of the residential, which will be developed with Eco-Culture concept. The concept will prioritize ecology
value and other values that are environment friendly, such as by developing jogging track, wide greenery area, wellness
centre, driving range as well as artificial lake to carry this new concept. There will also be a central business district in
this location.
The Smurfs Brought Joy at Ciputra World Surabaya
Surabaya – Pampering all the family members to welcome christmas
and new year, Ciputra World Surabaya (CWS) presented comic
characters created by Peyo, a Belgium writer, which are very popular
among people at all ages, The Smurfs. Packed in a program called A
Most Smurfastic Day, Papa Smurf and Clumsy greeted their fans at
Oval Atrium CWS from 15 to 30 December 2012.
Brought directly from Belgium, the cheerful attractions of Papa Smurf
and Clumsy in “The Smurfs Live on Stage” can be enjoyed freely every
Thursday to Friday at 4.00 p.m. to 07.00 p.m. and Saturday and
Sunday at 2.00 p.m., 04.00 p.m. and 07.00 p.m. For visitors who want
to interact directly and take pictures with The Smurfs on the stage
can join meet and greet freely by shopping at all tenants’ counter or
bazaar area with a minimum amount of Rp 500,000 and registering to
the event committee.
Various competitions during the holidays were also held to develop
kids’ creativity. There were colouring competition held on 15
December at 10.00 a.m., talent competition on 21 December with
final round on 23 December and drawing competition on 29
December at 10.30.
“This live show of duo Smurfs is the first time in the world, so
absolutely, the attractions of Papa Smurf and Clumsy will be very
fresh and entertaining”, said Ms. Stephana Fevriera, Promotion
Coordinator of CWS.
If missed the Smurf’s stage attraction, visitors might take pictures at
The Smurf’s photo corner brought by Beyond Potrait. During the
event, visitors could buy The Smurf’s accessories at Gramedia’s stand
as well as take children to play at Magic Fantasy Kingdom stand in the
bazaar area.
Christmas performances from Benih Kasih School, Masa Depan Cerah
School, Buah Hati – Cita Hati Christian School (Ryan and Janice IMB),
Bumble Bee School, IM Music School, Rainbow Music School,
Rhapsody Music School, IFGF Church, Pondok
Kasih Orphanage and Marlupi Dance Academy
were also presented during that period of time.
Ms. Stephana Fevriera added, “Welcoming
christmas and new year with CWS is such a
good choice, as apart from The Smurfs, which
all the talents and hosts are brought from
overseas, we also hold Midnight Sale Sensation
that offers discount up to 80% and various
prizes such as branded items for shopaholics.
And also, don’t miss A Glamorous Gypsy Night
to enliven new year eve.”
Events at CitraSun Garden Semarang
Semarang – CitraSun Garden held its ninth exhibition in year 2012 from 11 to
23 December 2012. This time it took place at Paragon Mall and year end was
chosen as it was the time of long holiday, so it could attract customers from
outside Semarang. Prospect from this exhibition was quite good, with a
database addition of about 300 entries.
At the same time, an open house was also held to bring customers from the
exhibition in Paragon Mall direct to the residential site. CitraSun Garden
introduced new cluster, namely Ruby Hill and this is the third cluster at
CitraSun Garden. Programs for kids were held, such as cupcake decoration,
hand bell, kids modelling and others.
The year-end marketing program in this event resulted in the large number of visitors and several booking fees recorded.
Ciputra Mall Jakarta Presented Christmas in Rabbit Island
Jakarta – To celebrate christmas this year, Ciputra Mall held an event with the
theme of Christmas in Rabbit Island, from 7 December 2012 to 6 January 2013 at
Lower Ground’s Center Court.
The event was about a family of rabbit who left its village due to catastrophic
drought and famine. They ended up in a very beautiful island, called Rabbit Island
and were warm-welcomed by hundreds of rabbits living there. The rabbit family
then helped to prepare the Christmas celebration in Rabbit Island.
The event was enlivened with the appearance of Cherry Belle Girl Band, singer Citra Scholastika, singer Inna Kamarie,
choir festival and others. The most interesting program in this event was I Care Challenge program, which invited all the
visitors to raise up spirit of care by doing good things to others. It could be done by giving others gifts bought at Ciputra
Mall Jakarta.
A number of 39 media reported this event on the opening day. This was about 50% from total media invited.
Christmas in City of Santa by CitraGarden City Jakarta
Jakarta – At the end of year 2012,
promotion and marketing team of
CitraGarden City hosted an event
with the theme of Christmas in City
of Santa at Citra 6 Marketing Office.
And following the theme, a stage
completed with various christmas
ornaments was set up. Not only the
stage, there were also Santa Claus
and Piet Hitam, who gave away
presents to participating children. A
chance to take picture with Santa
Clause was also given to visitors.
There were several competitions in
this event, such as decorating with
christmas ornaments, singing hymns
or spiritual songs, reading christmas
tales and so on. The program was
very well organized. At the end of the
day, many of adults and children
gathered together and took pictures
with Santa.
New Projects
Vida View Apartment
Makassar – PT Ciputra Development Tbk, through the subsidiary, PT Ciputra Graha Mitra together with Galesong Group
launched an exclusive modern high-rise residential at Panakkukang Mas (Ex-Fashion Park) area. The residential, namely
Vida View Apartment was marketed and constructed this December and was predicted to be fully completed in 2015.
Located strategically on Jalan Topaz at Panakkukang city center, Vida View Apartment was very close to Panakkukang
Mall, and has easy access to all part of activity center of Makassar city, especially Hasanuddin airport and Makassar
harbour.
Initiating the launch of Vida View Apartment, a gathering for brokerage was held in September. Located in ballroom of
Swisbellin Hotel Makassar, the gathering was attended by property brokerages and banks’ representatives which
provide mortgages for the apartment. The program was aimed to give introduction as well as explanation regarding
product knowledge of Vida View Apartment, as this would become material for brokerages to market the apartment.
During the event, they also invited Mr. Haryanto Kandani, a motivator, to give encouragement to those who are invited.
Vida View Apartment is a mixed-use residential and commercial which consists of 3 towers of apartment (38 floors), 42
units exclusive shop house and 8 units kiosk. There are three types of apartment: one-bedroom, two-bedroom and twobedroom corner, with areas ranging from 22 to 69 sqm. All the units have very good lay out that create comfort, wide
impression and elegance for living. And to support comfort to the residents, this apartment is equipped with various
facilities, including sky garden, multi-function plaza, swimming pool, gym, jogging track, children playground, barbeque
area, reflexology path and parking lots for 2,000 cars.
Initial price for Vida View Apartment was offered at prices ranging from Rp 270 million to Rp 600 million per unit. This
price is projected to be increase in line with the physical progress on site. And from end of September, prospective
buyers could start giving booking fee. Apart from cash payment, payment can be through mortgages provided by
participating banks and short-term instalment to us.
CitraDream Hotel Cirebon
Cirebon – On 12 December 2012, PT Ciputra Property Tbk,
through its subsidiary, PT Ciputra Ayutapradana held
ground breaking for its first budget hotel, CitraDream. It is
located in Cirebon, on Jl. Dr. Cipto Mangunkusumo, one of
strategic roads in the city centre of Cirebon.
The development of tourism industry in Indonesia,
including West Java becomes more and more promising
every year. That’s why it is needed to add various
infrastructures that can accommodate the industry’s
development. The raise of the budget airlines concept also
results in the more convenience travelling for people.
Government, in the recent Keraton Cirebon’s Performing
Arts and Culture (Gelar Seni Budaya Keraton Cirebon),
however, has already set-up budget for palaces (keraton)
in Cirebon as a stimulus for tourism development in the
particular area. And to anticipate and support this plan,
we intend to participate by providing budget hotels that
are affordable for every class of tourists.
“We see this opportunity and try to enter the tourism
market, both domestic and international, who intend to
travel but with limited budget”, said Mr. Cakra Ciputra,
Director of PT Ciputra Ayutapradana. He also added, “We
plan to build 20 CitraDream Hotels throughout Indonesia
in these 2 years. At the moment, we are doing the
preparation for developing hotels in cities such as
Semarang, Bandung, Yogyakarta, Banjarmasin, Bengkulu,
as well as Serpong and Bintaro for Jabodetabek area.
CitraDream Hotel Cirebon, which carries an international
standard, modern and affordable for domestic as well as
international markets will have a total investment of
around Rp 47 billion for the development, and it is
predicted to be fully completed at end of 2013.”
CitraDream Hotel Cirebon will be constructed on an area
of around 1,600 sqm. It will consist of 8 floors with 121
rooms and will be equipped with 2 meeting rooms which
can be combined into one. Meanwhile, on the opening of
the hotel, Average Room Rate (ARR) will be about Rp
400,000. The rate is quite competitive compared to the
rate of existing budget hotels now.
“We target our occupancy rate in the first year at about
70%,” said Mr. Megahwira, project manager of PT Ciputra
Ayutaprdana. He then added, “We hope by developing
budget hotels throughout Indonesia, at the end we can
participate in increasing the number of tourists, both local
and international, by offering more alternatives on staying
places with affordable price.”