12070 - Elenberg Fraser

12070
PROJECT TYPE
COMMERCIAL, INTERIORS
PROJECT ADDRESS
501 SWANSTON STREET,
MELBOURNE 3000, VICTORIA
AUSTRALIA
AWARDS
2015 AUSTRALIAN INSTITUTE OF ARCHITECTS’ AWARDS: VICTORIA
_SHORTLISTED (COMMERCIAL ARCHITECTURE)
PROJECT TEAM
CLIENT: ZAGAME, PDG CORPORATION, BROOKFIELD MULTIPLEX
CONSTRUCTIONS, CARDNO
ELENBERG FRASER: CALLUM FRASER, AIVARS KRISTENS, DAVID SHULTIS,
OLAF DETERING, JENS EBERHARDT, PETER PANETTA, CALEB SMITH, BRIAN LI,
NAOMI DOUGLAS, ROBERT OLSEN, CHARLOTTE CAIRNS, NATASHA WATKINS,
SONALI PERIS
BUILDING SURVEYOR: PHILIP CHUN
QUANTITY SURVEYOR: WT PARTNERSHIP
STRUCTURAL ENGINEER: MEINHARDT AUSTRALIA
SERVICES ENGINEER: SIMPSON KOTZMAN
TRAFFIC ENGINEER: TRAFFIX GROUP
WIND ENGINEER: MEL CONSULTANTS
LANDSCAPE ARCHITECT: FORMIUM PTY LTD
WASTE CONSULTANT: LEIGH DESIGN
LIGHTING CONSULTANT: LPA (LIGHTING PARTNERS AUSTRALIA)
ACOUSTIC ENGINEER: ACOUSTIC LOGIC
FIRE ENGINEER: MEINHARDT AUSTRALIA
PLANNING CONSULTANT: TERRAIN CONSULTING GROUP
GEOTECHNICAL ENGINEER: GOLDER ASSOCIATES
PHOTOGRAPHER: PETER CLARKE
BUILDER: BROOKFIELD MULTIPLEX CONSTRUCTIONS
PROJECT MANAGER: PDG CORPORATION
DEVELOPER: PDG CORPORATION
GLASS SUPPLIER: VIRIDIAN
AUDI MESH – SUB-CONTRACTOR: COPPERFORM
ALUMINIUM COMPOSITE CLADDING: SIX STAR CONSTRUCTIONS
ALUMINIUM FABRICATION: ASK
ESD CONSULTANT: SIMPSON KOTZMAN
CORPORATE ARCHITECTURE, AUDI AG, SINGAPORE: JENS NIEMANN
DEALER DEVELOPMENT CONSULTANT: AUDI AUSTRALIA PTY. SYDNEY:
PETER RUEFLI
AUDI CONSULTING ARCHITECT: JOHNSON PILTON WALKER PTY LTD,
SYDNEY: PAUL VAN RATINGEN (DIRECTOR)
BUSINESS FACILITIES SPECIALIST: AUDI AUSTRALIA PTY LTD.
COMPLETION DATE: NOVEMBER, 2014
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501 SWANSTON
The epitome of luxurious design and
architectural excellence has found its new
home at 501 Swanston Street. A project
combining new, state of the art showrooms
for both the Audi and Maserati marques
and PDG Tower upgrade are at the forefront
of international innovation and design.
The multi-level luxury showrooms occupy
the street level of the site, separated by a black
aluminium-clad reveal between the two
sections. Audi’s showrooms are fronted by
perforated folds of silver anodized aluminium.
The curves of the sinuous Maserati façade
were made possible by an innovative use of
material – a sparkling white, aluminium
composite panel, which, just like the cars
inside, has already attracted the attention
of many passers-by. Inside, we planned the
spatial distribution between the offices, café,
lounges and sales centre, working closely
with representatives from Audi and Maserati
to fulfill their functional requirements.
The form and materiality of the Maserati façade
has been integrated into the podium of the
PDG Tower, wrapped up to levels 3 and 4 (new
offices occupied by Brookfield Multiplex, who
was also the builder for this project). Our work
on the tower is much more than superficial
though – we’ve added in a touch of luxury here
too, with two levels of outdoor terraces (one
accessible by Brookfield Multiplex and one for
all building tenants) as well as a new entry lobby
and stairs. Level two has also been transformed
with a communal conference centre, gym and
kitchenette now available for the whole building.
The individual elements of this project required
distinct responses, but also a cohesive overall
approach. Elenberg Fraser’s role in this
complex commercial project was not only to
create a design that expressed the identity of
the different programs, but also to work within
the strict international brand specifications
of Audi and Maserati respectively. With four
diverse clients, we have successfully produced
an outcome that wins on four fronts.
Good architecture is as much about the process
as the end product, and with this commercial
project we’ve put not just our design, but also our
problem-solving skills, on display. At Elenberg
Fraser, great design is an everyday luxury.
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501 SWANTSON STREET
VISUALISER CONTACT DETAILS
CONTACT
NOTE: ALL IMAGES ARE PROVIDED FOR INFORMATION PURPOSES
ONLY AND REMAIN THE COPYRIGHT OF THE PHOTOGRAPHER.
PLEASE CONTACT THE PHOTOGRAPHER DIRECTLY FOR ALL
PUBLISHING REQUESTS.
MELBOURNE
LEVEL 1, 160 QUEEN STREET
MELBOURNE VICTORIA 3000
AUSTRALIA
PETER CLARKE
PETER CLARKE PHOTOGRAPHY
4C CECIL PLACE, PRAHRAN
VICTORIA, 3181
TELEPHONE + 61 (0) 3 9529 5299
PETER@PETERCLARKE.COM.AU
TELEPHONE +61 3 9600 2260
IMAGES
01. 12070_501 SWANSTON ST_0570 © PETER CLARKE
02. 12070_501 SWANSTON ST_MASERATI_0091 © PETER CLARKE
03. 12070_501 SWANSTON ST_MASERATI_0051 © PETER CLARKE
04. 12070_501 SWANSTON ST_0359 © PETER CLARKE
05. 12070_501 SWANSTON ST_AUDI_0082 © PETER CLARKE
06. 12070_501 SWANSTON ST_AUDI_0045 © PETER CLARKE
07. 12070_501 SWANSTON ST_AUDI_0114 © PETER CLARKE
08. 12070_501 SWANSTON ST_AUDI_0104 © PETER CLARKE
09. 12070_501 SWANSTON ST_AUDI_0158 © PETER CLARKE
10. 12070_501 SWANSTON ST_AUDI_0251 © PETER CLARKE
11. 12070_501 SWANSTON ST_0038 © PETER CLARKE
12. 12070_501 SWANSTON ST_MASERATI_0163 © PETER CLARKE
13. 12070_501 SWANSTON ST_MASERATI_0172 © PETER CLARKE
14. 12070_501 SWANSTON ST_MASERATI_0031 © PETER CLARKE
15. 12070_501 SWANSTON ST_MASERATI_0066 © PETER CLARKE
SYDNEY
TELEPHONE +61 2 9600 8455
HO CHI MINH CITY
LEVEL 16 – 16, VINCOM CENTER
72 LE THANH TON STREET, BEN NGHE WARD
DISTRICT 1, HO CHI MINH CITY
VIETNAM
TELEPHONE +84 8 3827 3718
EMAIL MAIL@ELENBERGFRASER.COM
WWW.ELENBERGFRASER.COM