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The Future Of Social Media
CenStates TTRA 2015 Branson, Missouri September 17, 2015 The Future Of Social Media Dave Serino, Strategist & Founder TwoSix Digital @DaveSerino The Future? @DaveSerino Social Media Usage @DaveSerino Social Media Usage @DaveSerino Social Media Usage “52% of online adults use multiple social media sites. Facebook acts as “home base” — it remains the most popular site for those who only use one, and has significant overlap with other platforms.” Pew Research Center, 2015 @DaveSerino Social Media Usage - Teens @DaveSerino State of the American Traveler July 2015 www.destinationanalysists.com @DaveSerino January 2015 www.destinationanalysts.com State of the American Traveler @DaveSerino State of the American Traveler @DaveSerino @DaveSerino @DaveSerino @DaveSerino the Future Of Social is About… @DaveSerino @DaveSerino Strategic Campaign Integration @DaveSerino Strategic Campaign Integration @DaveSerino Strategic Campaign Integration @DaveSerino Strategic Campaign Integration @DaveSerino Strategic Campaign Integration @DaveSerino Strategic Campaign Integration @DaveSerino Strategic Campaign Integration @DaveSerino Strategic Campaign Integration @DaveSerino Strategic Campaign Integration @DaveSerino Strategic Campaign Integration @DaveSerino Strategic Campaign Integration @DaveSerino Strategic Campaign Integration @DaveSerino Strategic Campaign Integration @DaveSerino Strategic Campaign Integration @DaveSerino Strategic Campaign Integration Social engagement was aided with the use of strategic targeting of people traveling in the Branson-area, astounding those who saw the ad. @DaveSerino Strategic Campaign Integration Targeting: Audience: Lookalike (US, 5%) – Explore Branson Location: People recently in Branson, MO Excluded Connections: People who like Explore Branson Age: 18 – 65+ @DaveSerino Strategic Campaign Integration @DaveSerino Strategic Campaign Integration @DaveSerino @DaveSerino Dave Serino Founder & Strategist Dave@TwoSixDigital.com www.Twitter.com/DaveSerino www.Facebook.com/TwoSixDigital @DaveSerino