How society is changing retail

No 12 | 2012
Nominal fee € 5 / £ 4.50
News and information
Gastronomy in the supermarket | Cari-All/Technibilt | COOP neighbour
POS Awards 2012 | Sporty: McFit + Wanzl | EasyStore
Frankfurt + Manchester airports | Louis C. Jacob luxury hotel
WWW Wanzl Worldwide
FOR OUR CUSTOMERS AND PARTNERS
For all
generations
How society is
changing retail
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WWW Wanzl Worldwide
12 | 2012 No 4
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Contents
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04 Access Control
Contents | Legal
Editorial
Expert topic
Generation-friendly shopping
Service from Wanzl for generations
Tango second trolley in REWE CENTER
Age Explorer
01 Shop Solutions
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05 Logistics + Industry
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32 Docdata: Wanzl on a roll for bol.com
EasyStore for buttinette mail order company
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06 Passenger Handling
Services
Gastronomy in the supermarket
Chicco-Prénatal pilot project in Mexico
Carrefour Market – wire tech 100
36 Frankfurt Airport: free deposit solution
38Travel comfort in Manchester
39 Chengdu Airport on the rise
02 Self-Service Systems
18Creative Center – Made by Wanzl
20Westwards: Wanzl and Cari-All / Technibilt
21“Jubilee trolley” for the Queen’s jubilee
22 National retailers in China
24COOP in the Czech Republic –
the customer’s friend
26SMYK in Poland: market success with ease
03 Displays
28POS Awards 2012 | “Garden Tower”
Sporty together: McFit and Wanzl
07 Hotel Service
40Hotel Louis C. Jacob: Hanseatic and
cosmopolitan
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42ELX shopping trolley – more space and
greater turnover | Wanzl addresses
Edition
WWW – Wanzl Worldwide
The customer magazine from Wanzl Metallwarenfabrik GmbH
Published by:
Wanzl Metallwarenfabrik GmbH | Bubesheimer Straße 4
89340 Leipheim | Germany
Phone +49 (0) 8221/ 729 - 0 | Fax +49 (0) 8221/ 729 -1000
info @ wanzl.de | www.wanzl.com
Edited by:
Wanzl-Marketing, Friends PR
Design and layout
LIQUID | Agentur für Gestaltung, Augsburg
Translation
Matrix Communications AG
Photos
Wanzl Metallwarenfabrik GmbH, iStockphoto LP, Fotolia LLC, German Retail Federation (Handelsverband Deutschland HDE),
Andreas Stedtler, Annika Büssemeier, Cari-All Inc., Technibilt Ltd., Shenyang Zhongxing, COOP Centrum, SMYK Sp. z o.o., flexi –
Bogdahn International GmbH & Co. KG, POPAI D-A-CH e.V., McFit GmbH, buttinette – Textil-Versandhaus GmbH, Fraport AG, Hotel
Louis C. Jacob, Cyril Bruneau
Editorial Editorial
Dear Reader,
The world is changing rapidly but, at Wanzl,
this progress spurs us on to break new ground.
We don’t want to be left behind, so we actively
seek new challenges. And we scout out new
trends before they become mainstream. That is
how Wanzl gives its customers the competitive
edge – through uniqueness. An example of this
is the demographic change in highly developed
industrial nations: The number of senior and
­single households is increasing, whilst the size
of family households is decreasing. Customers
are becoming increasingly heterogeneous, even
just based on their individual living situations
and age demographics. These customers have
different wishes and require different services
from international retailers – that much is wellknown. Diversity is the latest catchphrase,
to­gether with economic efficiency. What’s new
is that Wanzl is demonstrating strategies and
products that unify this diversity in a service for
generations, so that shopping is convenient,
accessible and generation-friendly for all custom­
ers. You can find out more about the genera­tion-friendly shopping ­service from Wanzl in the
current ­edition of Wanzl Worldwide.
Increasing globalisation of markets and the
­eco­nomic partnerships associated with this
form another important topic, which is currently affecting international retail as well as
the whole economy. At the start of 2012, Wanzl
took another decisive step towards the future
on behalf of its global trading partners in a merger
with Cari-All / Technibilt, North America’s leading
shopping trolley manufacturer. The retail industry
in the USA and Canada, as well as international
retail, will benefit from this new union of strong
partners with the expertise and technology from
the world market-leader, Wanzl. The Wanzl brand
also stands for professional competence in other
areas such as safety, logistics + industry, and the
airport and hotel sectors. It’s time to get to
know Wanzl better.
Enjoy the read!
Gottfried Wanzl
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No expert topic generation-friendly shopping ↑ MONIKA DÜRRER, Head of
SME Policy at HDE, is the creator
of the “Generation-friendly shopping” concept.
EXPERT TOPIC Generationfriendly
shopping
Making shopping more
convenient for everyone
Shopping: for some of us it is a necessary
chore that we have to perform again and
again, whilst for others it's a hugely enjoyable leisure activity. But even chores are easier
to do when the conditions are as favourable
as possible. However, more and more people
are having to get through their shopping
with their own particular difficulties: back
pain, a poorly leg, declining eyesight, a walk­
ing frame or wheel chair, time pressures,
children with or without pushchairs ... These
are just a few examples of small, everyday
hurdles that have to be overcome when
shopping in today’s society. Supermarkets and stores should
therefore do everything within their power to ensure that
when customers come to shop, this entire experience is as
pleasant as possible. This is the opinion of the German Retail
Federation (HDE), which represents the interests of the entire
retail sector in Germany, and is engaging with this topic. The
HDE has looked at a huge variety of businesses through the
eyes of customers and has gone through the results with a
fine-tooth comb. The investigation has resulted in the creation of the “Generationenfreundliches Einkaufen” (Generationfriendly shopping). This is a seal of quality that certifies that
the relevant company is well set-up for demographic change
and makes shopping as easy as possible for its customers.
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No → More fun shopping: customers with reduced mobility
can use the shopping trolley for wheelchair users.
→ Ideal: many customers value a small break when
shopping – the Sedo shopping trolley, with integrated
seats and brakes, is the perfect solution.
Service from Wanzl for generations
A generation-friendly store with needs-based service
offers competitive advantages, clear profiling and thus
greater customer loyalty and satisfaction. Shopping
should be con­venient and accessible for all customers –
no matter whether they are parents with children, single
people, families, people in wheelchairs or seniors. Wanzl
offers practical tools to help with shopping: these create
trust and contribute effectively to the profit even after
just a short while.
↑ GREAT FOR YOUNG AND OLD ALIKE: the Wanzl Fun
programme offers entertainment for children while still providing
plenty of room for your shopping items.
The idea has quickly attracted enthusiasts
and devoted activists. German Federal
Minister for Family Affairs Kristina Schröder
is the patron of the initiative. Ms Schröder’s
ministry and the “Wirtschaftsfaktor Alter”
(old age economic factor) federal initiative,
along with many other organisations and
companies involved in retail are supporting
the initiative. Testers from within the region­al
retail federations, who have been trained
specially for the quality seal, go directly to
the stores and check the entire business,
using a comprehensive system. From the big
picture down to the last – from the layout of
the shop to the information in small print on
the shelves.
← ONLINE: Wanzl “Generation-friendly shopping” microsite
The criteria covers a total of 58 individual points. At least
70 % of all the criteria supplied must be fulfilled for the
business to be awarded the ‘Generation-friendly shopping’
seal. There are A, B and C criteria. Both A and B sections
must be entirely fulfilled, and their Section C criteria are
“the icing on the cake“ and improve the overall result. The
HDE awards the ‘Generation-friendly shopping’ quality seal
for a period of three years. After this time, retest­ing is carried
out. Testing costs between 180 and 700 euros depending
on the size of the business. More than 4000 businesses
across Germany now have the white shopping bag on castors
with the slogan “Ausgezeichnet Generationen­freundlich”
(highly generation-friendly) on display at their en­trances.
These are mainly made up of food and textile retail businesses. Chain-store companies, shopping centres and even
entire shopping zones in city centres have discovered the
expert topic generation-friendly shopping Innovations made by Wanzl Need secondary trolleys?
Go for Tango!
In June 2011, the first REWE CENTER store in Bavaria opened in the Westkreuz area of Munich. Design and customeroriented solutions are the focus of the new REWE store. One
example of this is the Tango 90 secondary trolley concept
from Wanzl. The model, which has a 90 litre basket volume, is
available for customers as an option in addition to larger
shopping trolleys. Speaking today, REWE store manager
Thomas Lauinger expressed his satisfaction: “The Tango 90
trolley is very popular. It is a future-oriented customer model
for singles and senior citizens, or for those occasional small
shopping trips for fresh produce.”
The small basket depth makes loading and unloading shopping particularly convenient, above all at the checkout. The
ergonomic Promobox handle unit together with the integrated magnifier for small print have also received equal praise.
When it comes to small shopping trips, customers at the
Munich REWE CENTER store reach for a Tango 90 shopping
trolley over a shopping basket.
By the same token, the new Tango City with a 75 litre
­basket volume is also ideally suited as a secondary trolley,
and it makes the perfect companion for shopping in city
stores with limited space. Two trolleys can easily be pushed
past one another, even in narrow aisles. Naturally the Tango
City also features all the advantages of the Tango 90, such
as a wide range of standard equipment. Right on trend: the
“Tango City” shopping trolley in anthracite, with a striking look
thanks to fresh, appealing colours. Also available in CI design.
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No positive effects of the quality seal for
themselves and are actively advertising their
participation among their customers. When
planning new sites for stores, companies
often use the HDE questionnaire as a tool to
ensure accessibility is fac­tored in from the
very start. However, it is often the little
things that bring that extra bit of added convenience. All in all, the “Generation-friendly
shopping” quality seal has proven to be an
effective tool for helping an entire sector
become sensitive to requirements and fit for
purpose in the face of demographic change.
Meets the criterion?
Some criteria for the quality seal
­ Are the doors easy to open?
–
– Do the shopping trolleys run smoothly
and are they easy ­to manoeuvre?
– Are the corridors between the shelves wide enough?
– Are the shelves easy to reach and not too high?
– Are the prices on the shelves and on price tags easy
to read?
– Is the lighting bright but not dazzling?
– Are there places to sit down and store items?
– Do the customers cope well with the set-up and do
the staff provide assistance?
– Are the steps, escalators and lifts well
signposted and safe to use?
→ Online: Online: catalogue of criteria for “Generation-friendly shopping”
www.generationenfreundliches-einkaufen.de
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No ↑ SMALL AND MANEOUVERABLE SECONDARY TROLLEY:
the Tango 90 model in the Munich REWE CENTER store
← REGULAR CUSTOMER GÜNTHER EDER shops
exclusively using the ­Tango 90 model:
“I particularly like the manoeuvrability and ease of use that this
­trolley provides.” This opinion is shared by most users of Tango
90: the manoeuvrability, light weight and smooth running are
consistently well received.
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No ↑ With the Age Explorer, even young people can enter
the “Planet of Old Age”. The conclusion: shelves fitted too high
and prices and product information in too small fonts make for
major shopping hurdles.
EXPERT TOPIC Stepping into the shoes
of older people
On the move with the Age Explorer
Like the rest of Europe, Germany is ageing. Today more
than half of the population is over 45 years old – and this
trend is continuing. This demographic development means
companies must consider new approaches if they want to
continue to be successful, because buying power is now
increasingly in the hands of seniors, or ‘silver agers’ as they
are referred to in marketing speak. Dr. Gundolf MeyerHentschel is the founder of the concept of ‘senior marketing’.
In order to enable young decision makers to step into the
shoes of older people, to see where they are experiencing
problems and challenges, he has developed a simulator for
ageing – the Age Explorer®.
Supermarkets and stores are often colossal in size, bustling
and loud, and worst of all they are often packed with goods
spread across enormous areas.This is a real challenge for
people whose bodies are no longer a sprightly 20 years
young. “The Age Explorer enables us to enter the ‘Planet of
Old Age’ and to have the experience of stepping into the body of a senior” explains ­
Dr. Gundolf Meyer-Hentschel. “Experiencing
things for oneself is much more beneficial
than simply listening to preaching from the
advisers.” The suit with the visor and gloves
simulates visual impairment and decreases
the ability of the wearer to hear, as well as
reducing the mobility of joints. It also uses
weights to recreate the decline in muscle
power that comes with old age. For seniors,
the first hurdle is often the shopping trolley.
They have to find a small coin or token from
their purse or wallet and then slide this into a
slot. “This is no mean feat”, says Dr. Gundolf
Meyer-Hentschel. From the point of view of
older customers it is also important that the
trolley runs smoothly and is easy to
expert topic generation-friendly shopping The Meyer-Hentschel Institut
The Meyer-Hentschel Institut, based in Saarbrücken, was the
organisation that founded “senior marketing” within Europe.
The commercial institute has been advising companies from
all sectors in the fields of communication, product design and
service since 1985, helping them to meet the needs of seniors. The institute uses the Age Explorer®, which it developed
itself, as a teaching aid for its training events. The Age
Explorer® is a suit that simulates limitations associated with
old age, such as visual impairment, loss of hearing and mobility problems.
www.age-explorer.de
↑ Necessary: a short break between shopping
↑ Time factor with older shoppers: seniors need more
time at the checkout. Even just handling a wallet requires patience.
“Very exciting: shopping in old age is best
understood by experiencing it for yourself.”
Dr. Gundolf Meyer-Hentschel
manoeuvre­– and for this to be the case,
effective maintenance is a must. “If this doesn’t
happen, seniors will choose to switch to a
supermarket with better trolleys”, says the
senior marketing expert knowingly. The noise
made by the castors is also a factor, because
“the worse a customer’s hearing is, the more
susceptible they are to interference noises,
which can come together to create a barrage
of noise. This makes communication, for
ex­ample with sales personnel, hugely difficult.”
The shopping experience continues in Age
Explorer. You are after a jar of gherkins. The
shelf is high – too high, and the Age Explorer
makes every extra centimetre a real strain.
“It doesn’t make sense to place any products
at heights below 50 centimetres or above 1.6
metres, particularly when it comes to older customers”, ­
Dr. Gundolf Meyer-Hentschel explains. “Placing an 850 ml jar
of gherkins at a height of 1.65 metres is a sure-fire way of
preventing purchases from seniors.”
The modern supermarket has a wide range of pitfalls: too
small price labelling, poor lighting, and of course the enormous retail spaces. Where is the customer supposed to have
a rest when their body needs a break? Dr. Gundolf MeyerHentschel is convinced that the operating conditions for
shopping will undergo huge changes in the future. Customers
will demand innovations. And it will not just be the seniors
who benefit from the improvements. “Those factors that
improve shopping for 82-year-olds are also just perfect for
young customers under time pressure”, the creator of ‘senior
marketing’ explains.
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No ↓ CBA Príma Arany store in Budapest: The 72 qm
“grillbár” serves customers from the surrounding financial district
and provides an outstanding synergy with the supermarket.
It is thanks to intelligent architectural design that this success
could be achieved – one of the restaurant exits cuts through
the CBA supermarket, full of impulse purchases, and then out
onto the neighbouring street to the east.
01 Shop Solutions
germany, hungary, lebanon | Shop Solutions
“The target group of impulse buyers is expanding.
People who, after shopping, feel they have earned
themselves a time-out. Ideally, the entrance area
works best for this.“
↑ Bang on trend: Foodstuffs are offered in varying levels of
preparation, encompassing raw ingredients, prepared meals,
microwave meals and ready-to-eat food.
Christian Diederich, Marketing Director of the Glockenbrot Bäckerei bakery company
“If you are transparent about ingredients, you are
actually introducing a way of paying for samples.“
michael junker, Manager of the Wanzl West sales office
Shop Solutions Gastronomy in the supermarket
A trend with countless possibilities
At midday, slowly but surely, the rows of
benches and chairs at tables set for lunch
begin to fill up. It is clear that the majority of
customers know each other. They include
trades­people taking a break and workers from
the surrounding offices. For the most part,
however, they are pensioners who quickly
congregate around their tables and choose a
meal from the lunch menu priced between
five and seven euros. They exchange the
latest news or look through the panoramic
window to observe the goings-on at the
­building of their former employer across the
way. “This is an extreme example of how
supermarket gastronomy can work”, explains
Michael Junker, Manager of Wanzl West sales office. This
­example is taken from the northern Ruhr region. “The tra­­­­­­­­­­
ditional pubs and other meeting places in the area no longer ­
exist, so supermarket operators are filling in the gaps and
some are offering eateries with service.”
The lunchtime rush in the supermarket restaurant at CBA
Príma in Arany Street, Budapest is a considerably quieter
affair, but it is no less busy. The customers predominantly
work in the surrounding financial institutions. They want a
quick but healthy meal at a table with service. These target
customers do not want to linger longer than for a quick coffee after their meal, but they still wish to enjoy a pleasant
atmosphere. This demonstrates the most important criterion
for eateries in supermarkets: The surrounding area and the
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No ↑ Open and inviting: the planning and the entire counter
area of the eatery in Budapest CBA Príma Arany store were
supplied by Wanzl.
corresponding target market determine
whether a concept will work. In practice
everything is possible: from an eatery in the
store with service and well-laid tables, to a
bakery in the entrance area with counters to
eat at, to vending machines in the shop.
The “Sultan Company Markt Solidere” store
in Beirut, for example, was largely built in
collaboration with Wanzl and features a
high-quality eatery with a comprehensive
service offering. In the store you can also
find, among other things, a pizza chef with a
wood-fired oven and a sushi bar. This is a
concept that has not only caused a stir in the
Middle East. According to the Wanzl architects, having an eatery just past the tills is
an idea that many retailers toy with. The
ideas range from a bakery with delicious pas-
tries and freshly filled rolls that can be accessed from either
side of the tills, to an eatery with a gourmet chef in the
kitchen. These ideas are very rarely put into practice. And not
without good reason: if there is an eatery in the store, you
are inevitably invited to linger longer. You need to reach out
to a target group of people with free time that they would be
happy to spend in the store.
This is a set-up that is rare in Europe. Christian Diederich,
Marketing Director of the Glockenbrot Bäckerei bakery
company, thinks there is another reason. The target group of
impulse buyers is expanding. People who, after shopping,
feel they have earned themselves a time-out. In this case,
only the entrance area would work – just as it does for typical
target groups such as students, salespeople, local employees
and now, increasingly, tradespeople too who work on nearby
construction sites. Time spent in the entrance area is more
predictable and free from the stress of the checkout. There’s
traditionally no dress code, the prices are reasonable and,
germany, hungary, lebanon | Shop Solutions
← ↓ Inviting warm colours in the eating area
↑ Still rare: restaurants in supermarkets such
as at “The Sultan Company Markt Solidere” in Beirut
according to Michael Junker, most importantly
the meals not only use real ingredients but,
according to the image, are healthier than in
chain restaurants. In this respect, supermarket eateries may even be seen as a continuation of the convenience food trend, but they
are not in the same league as burgers, chips
or kebabs. “Treat yourself” is the logical way
to tempt customers to the offers in the
en­trance area – a concept with huge potential.
This is especially the case if the retailer,
based on their surroundings, equipment and
commitment, can pitch the level of cuisine
above that of a snack bar or bridge the gap
between the eatery and the store. Junker
reveals the advantage, “If you are transpar­ent
about ingredients, you are actually introducing
a way of paying for samples. For example, if
I eat a particularly good bruschetta in the
store’s restaurant, and I am told exactly what kind of olive
oil is used, I would find it very difficult to resist purchasing
this oil in the store, particularly when I can see it from the
restaurant.”
The CBA Príma store in Budapest has had a similar experience: “The eateries bring customers into the supermarket.”
The Hungarian store has created a large number of overlaps
between the restaurant and supermarket in terms of the
goods on offer, and even the architecture in this city store is
designed so that the dining customers can reach the side
streets by cutting through the supermarket. This means that
en route to the exit they pass items that employees are
tempted to purchase on impulse, such as soft drinks in
individ­ual containers or confectionery. The Budapest CBA
Príma store is certainly a paradigm for successful gastronomy
in the supermarket – not only in terms of the location and
architecture, but also in terms of profiting from impulse
purchases.
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Shop Solutions 12 | 2012
No Prestigious pilot project
Artsana is relying on Wanzl Shop Solutions for
its expansion into Latin America.
Towards the end of 2011, the Italian branch
of Wanzl Shop Solutions implemented the
Chicco-­Prénatal flagship store in Guadalajara,
Mexico as general contractor. The 400 m2
approx. children’s clothing and supplies shop
is situated in the high-end shopping centre
“Andares”, alongside leading international
brands such as Prada and Rolex. For this reason alone, the project in Mexico’s second-­
largest city is strategically important to the
Italian Gruppo Artsana, which owns the
Chicco and Prénatal brands. For Wanzl Shop
Solutions Italy, this project represents the
start of a long-term collaboration involving
the refurbishment and renovation of stores
across Latin America, and the opening of
new ones.
This is why Wanzl Shop Solutions Italy has
chosen local service providers and suppliers
for this project, and established a network
of joiners, logistics partners and assembly
teams. These consist mainly of companies
based in northeast Mexico that can efficiently and inexpensively source furniture parts from Mexico and the US thanks
to their proximity to the border with Texas. This ensures that
all furniture elements are supplied to the construction site
promptly and in accordance with the Chicco brand’s specifications. The customer was utterly impressed with the quality of
Wanzl Shop Solutions’ implementation of this prestigious pilot
project in Guadalajara. Furthermore, the collaboration showed
once again that Wanzl Shop Solutions is able to professionally
implement projects for international chains and solve the
types of problems typically faced by customers with projects
spanning multiple continents. The different units of measurement (metres vs. inches, kilos vs. pounds), which require a
high standard of accuracy from craftsmen in the standardised
field of joinery, are just the tip of the iceberg.
Wanzl Shop Solutions will now implement shops in Mexico,
Paraguay and Uruguay for Gruppo Artsana. Projects will
then follow in Argentina, Brazil and Chile as the year
progress­es. Wanzl Shop Solutions will also be helping the
renowned Italian children’s clothing and toy company with its
ongoing expansion into the Middle East, and Saudi Arabia in
particular.
↖ ↑ FLAGSHIP STORE of Chicco-Prénatal in Guadalajara,
­Mexico, implemented by the Italian subsidiary Wanzl Shop
Solutions as general contractor
LATIN AMERICA, italy, france | Shop Solutions
↑ Round end units
↖ ↖ CLEAR THE STAGE: eye-catching visuals
↖ New look – Carrefour Market Boulogne Billancourt
Shop Solutions Carrefour Market –
Boulogne Billancourt
Renovation creates harmonic and continuous design
In the Paris region, Wanzl Shop Solutions
has fitted the first French supermarket with
the new wire tech 100 shelving system. The
Carrefour Market Boulogne Billancourt shop
was given a completely new look from floor
to ceiling. Fresher and more airy than before,
the market now gives customers a whole
new positive shopping experience. Of the
total store area of 3,500 square metres,
Wanzl Shop Solutions furnished around half.
Today, the delicatessen and food, drinks,
textiles, books, media and pet food areas are
all fully furnished with wire tech 100.
The pearl-grey end display units alongside matching flooring
and shelving make the overall ensemble pleasantly bright
and transparent. The rounded edges made possible by wire
tech 100 give the supermarket a soft and agreeable look.
A clear customer guidance system by means of oversized
­visuals on the white ceiling, colourful panels, the resin floor
­tinged with grey and carefully planned lighting make the
Carrefour Market Boulogne Billancourt an excellent stage for
contemporary shopping.
www.wanzl-ladenbau.com
www.wanzl-wss.com
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No ↓ WELCOME to the shop tour of the Wanzl Creative Center!
02 Self-Service Systems
germany, belgium | self-service systems
Industry solutions from Wanzl
– premium shopping
– beauty shopping
– speed shopping
– smart shopping
– lifestyle shopping
– heavy-duty shopping
↑ WANZL BELGIUM: the
self-service systems and
Shop Solutions showrooms
with innovative sample
­collections
↑ SMART SHOPPING – shopping of the future
↑ HIGHLY UNIQUE: high-quality shop solutions from Wanzl,
tailored to each individual range of goods
self-service Systems Strong concepts at the
Creative Center
MADE BY WANZL – Shop Solutions and
Self-Service Systems
Industry-specific retail solutions available
exclusively from Wanzl: The Wanzl Creative
Center, which opened in 2009 at the company headquarters in Leipheim, has recently
been showing off a brand new look. Visitors
can take a tour through a variety of store
concepts which incorporate state-of-the-art
Shop Solutions and self-service systems
from Wanzl. You can find a discount food
store as well as a supermarket selling fruit
and vegetables, a chemist, a DIY store, a
Cash & Carry store, a small furniture store
and a consumer electronics store. The new
Wanzl exhibition world is consistently following the trend for high-quality, individualised
shop solutions. It shows how sales promotion
can look when it is reflected in aesthetic solutions. At the heart of the Creative Center is
the innovative concept of “smart shopping”,
the convenient shopping style of the future.
This new shopping concept enables automatic goods detection on the racks, followed by automatic product identification in shopping trolleys via a scan tunnel, and self-checkout
at an exit system connected to a pay station. The following
Wanzl business divisions are also making an appearance, with
a strong presence and live presentations: Displays, Security
Products, Logistics + Industry, Passenger Handling Services,
and Hotel Service.
The presentation in our Creative Center is closely linked
with the showrooms at Wanzl subsidiaries. Example –
Belgium: Two new exhibition rooms, divided into Shop
Solutions and self-service systems, give customers an overview of the Wanzl range. Extensive and carefully selected
sample collections show the effect that can be achieved in
the world of retail. Presentations and interactive 3D simula­
tions provide an additional, virtual glimpse of unique market
concepts, each individually tailored to the customer’s needs.
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No “The Wanzl Group and its new North American Cari-All /
Technibilt subsidiaries can offer proximity to customers anywhere in the world.”
GOTTFRIED WANZL, Managing Partner of the Wanzl Group
Interesting fact
– Cari-All / Technibilt: North America's leading
shopping trolley manufacturer
–P
roduction sites: Newton, North Carolina
(USA) and Montreal (Canada)
– 330 employees
– Th
irteen of the retail traders with the highest turnovers in the world are based in
North America.
SELF-SERVICE SYSTEMS zuvvvvv
Westwards
Making shopping more convenient for everyone
In January 2012, Wanzl increased its holding in the CariAll / Technibilt Group in North America to 100 %. This is the
conclusion to a successful relationship dating back over five
years. Yet the focus remains the same: the needs of global
commerce.
America, which is why this market is ex­­
tremely significant. The acquisition of Cari-All ­/ Technibilt sets a great challenge for the Wanzl
family business, but also a unique opportunity in terms of the Group's global presence.
Who is the Cari-All / Technibilt Group?
Gottfried Wanzl: Cari-All / Technibilt is a manufacturer that
specialises in shopping trolley production. The Group manufactures its products predominantly in Newton, North Carolina
(USA). The entire metal production process takes place here,
including surface treatment and assembly for shopping trolleys. The company also has a facility in Montreal, Canada, for
the production of plastic used in shopping trolley components
such as castors, as well as small-scale production for thirdparty customers. The Group employs around 330 co-workers
in Newton and Montreal.
How will international trade benefit from
the takeover?
Wanzl has stood for premium quality and
innovation for over six decades. With 19 subsidiaries and 40 representatives around the
world, customers can rely on both a local service and expert knowledge of national markets. Wanzl's takeover of Cari-All / Technibilt
means it now has a local presence for North
American customers. Two global leaders in
the manufacture of quality shopping trolleys
– Wanzl and Cari-All / Technibilt – are now united under a single roof. International and
North American customers stand to benefit
from the expertise and technologies brought
together by the union of these two global
market leaders. Wanzl is a strong and reliable
partner in global trade circles.
Why is Wanzl expanding into North America?
A global market leader, Wanzl now has a presence in the
North American marketplace thanks to its latest acquisition.
This is the perfect addition to our portfolio, as Cari-All ­/ ­
Technibilt is the largest and most successful shopping trolley
manufacturer in North America. 13 of the retail traders with
the highest turnovers in the world are based in North
usa, canada, great britain | self-service systems
self-service systems “Union Jack” Trolley
celebrates the Queen’s
Diamond Jubilee
A special edition Wanzl shopping trolley
was an eye-catching addition to street fes­
tivities as the UK celebrated the Queen’s
Diamond Jubilee in June. The trolley was
specially powder-coated in the Union Jack
colours of red, white and blue by Wanzl in
the UK and is being used to demonstrate the
possibilities of colour in a market where
bright electro-plating is the most popular
choice of finish. On June 5 street parties
were held in towns and cities across the
United Kingdom, providing an ideal opportunity for the Jubilee trolley to be shown to the
public. Bringing celebration foods and bever­
ages, the trolley was a great hit at a number
of street parties near Warwick, the headquarters of Wanzl in the UK.
Wanzl has further plans to mark the next
major event in the UK this year – the
London Olympics – with another special edition trolley. Wanzl staff are already consider­
ing designs and names for this trolley which
will show Wanzl trolleys as true marathon
products – the gold medal winners of worldwide retail!
↓ THE WANZL “JUBILEE TROLLEY”
was the colourful star of this British
Street party – one of thousands held
around the UK on June 5 to celebrate
the Queen’s Diamond Jubilee.
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No Wanzl in China
– Wanzl has run a dedicated branch in Shanghai for 14 years.
– In 2007, Wanzl opened its production plant of nearly
25,000 square metres, complete with adjoining administrative complex, in Shanghai's Song Jiang Industrial Zone.
– In 2010, Wanzl opened its new surface-coating plant,
constructed in accordance with European quality standards.
The plant is designed for an annual capacity of more than
550,000 shopping trolleys. A waste-water system and the
highly-efficient vacuum distillation plant guarantee compliance with extremely low waste-water limits.
– The Wanzl plant in China is exemplary, with optimum production and logistics processes, state-of-the-art work conditions and extremely high occupational safety and environmental protection requirements.
↑ SINCE 2011, Wanzl has been the new partner of
retailer Jiangsu Huadi
↑ Customer retention: Fun Mobil (pictured) and Tangolino
child's shopping trolley for the next generation at Shenyang
Zhongxing
SELF-SERVICE SYSTEMS China decides
National retailers choose Wanzl
Wanzl has been active in the Chinese market for 14 years,
with a dedicated branch in Shanghai. Leading Chinese re­tailers
with high quality demands such as Shenyang Zhongxing and
Jiangsu Huadi appreciate the advantages of Wanzl. Shenyang
Zhongxing is one of the biggest retailers today, with an extensive network of branches in north-eastern China. The retailer's
beginnings were not all that long ago: In 1987, Shenyang
Zhongxing founded its first store in China. The company grew
rapidly. Then in 2000 Shenyang Zhongxing opened its first
shopping mall and took the leap from being a traditional
re­tailer to a one-stop shopping centre. Customers can now
find shopping, leisure, culture, entertainment and gastronomy
offered all under one roof in the 150,000 square metres of the
Shenyang Zhongxing Shopping Mall.
In 2010, a decade later, the Shenyang
Zhongxing Shopping Mall was given a
customer-friendly upgrade with an exclusive
store image. This included, among other
things, panoramic lifts, escalators, air conditioning and an EDP-assisted monitoring system. Since then, 800 Wanzl shopping trolleys
with a basket volume of 88 litres are now
used in the shopping mall's supermarket.
Quality, product processing, comfortable and
manoeuvrable handling, a perfect visual
appearance and ultra-silent castors are some
of the reasons why Shenyang Zhongxing
opted for Wanzl. For the high-income class of
china | self-service systems
↑ → Shenyang Zhongxing has modernised its complete
shopping mall: Wanzl shopping trolleys are now available for
customers.
“Our choice was based on the high quality of the Wanzl shopping trolleys. The
products, the innovative skills and the high-performance after-sales service all
add up here. Store employees and customers alike respond very positively to the
Wanzl trolleys. Further long-term collaboration is planned.”
MA YANFANG, General Manager, Shenyang Zhongxing Supermarket Headquarters
customers in the catchment area of the shopping mall, shopping is intended to be an experience combined with pleasure.
We think about the next generation, too: for little ones, there
is the Tangolino child's shopping trolley and the Fun Mobil.
And the electronic Wanzl Ecoport entrance systems guarantee unrestricted access while at the same time guarding
against unauthorised exiting of the store via the entry zone.
Shenyang Zhongxing is planning to open at least two more
stores in Shenyang city in the next few years. The plan is to
use Wanzl products here, too.
The Chinese retailer Jiangsu Huadi also chose Wanzl in 2011
and opted for 1,000 ELC 125 shopping trolleys. Following
detailed testing with several potential suppliers, the decision
was made: Wanzl is the new partner. The perfect, long-life finish and the design and quality of the Wanzl trolleys proved to be a winning formula. Jiangsu Huadi is in the top 100
national retailers with the highest turnover in
China. The company is particularly active in
the province of Jiangsu, just an hour's travel
from Shanghai. Jiangsu Huadi is known for
its diverse range of high-quality domestic and
international branded products and for its
customer service.
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No “COOP. All the best.”
The COOP consumer co-operative maintains
the densest retail network in the Czech
Republic, with around 2,800 stores and a
total sales area of 400,000 square metres
for food products and everyday necessities.
COOP employs over 15,000 employees and
has more than 250,000 co-operative members. The consumer co-operative is ranked
between the 6th and 7th leading retail dealers in the Czech Republic. The motto “COOP.
All the best.” communicates the values associated with the brand.
↑ Family-friendly: children can enjoy a comfortable ride in
the shopping trolley during your shopping trip to COOP stores.
SELF-SERVICE SYSTEMS Heading to the local shops
Zdeněk Juračka: The return of the local convenience store
How do typical Czech customers like to do their shopping?
Czech people are not so very different from discerning central
European customers when it comes to their shopping habits.
When the socialist free market economy was removed
twenty years ago, Czech people very quickly adapted to the
new market conditions. As the supply of goods increased,
demand exploded. Foreign retail chains with their branch networks were also quick to find favour with Czech customers.
However, advertising is perceived differently in the Czech
Republic than in neighbouring European countries in which a
market economy has been long established. According to
empirical studies, Czech consumers are twice as likely to trust
advertising – a fact that retail and industry know exactly how
to exploit. In addition, the average Czech customer will remain
loyal to their selected retailer for the long term. This is even
the case when he or she is not completely satisfied with certain factors, such as goods that rapidly sell out and unavailable items, or with the service. I am convinced that typical
European shopping habits – namely looking for alternative
offers, i.e. another shop – will increasingly replace this attitude in the future.
What type of retail dealers to Czech customers prefer?
The evolution of this trend in the Czech Republic has mirrored
that across Europe: firstly there was the supermarket boom,
predominantly operated by foreign retailers.
This format is still popular with customers,
yet the boom has slowed down. Instead, the
attraction of shopping centres, which have
mainly sprung up over the last decade, has
gradually increased – for families in particular,
thanks to the wide range on offer and the
supporting programmes. Most recently, particularly as a result of the economic recession,
small super­markets, local convenience stores
and even the smallest consumer co-operative
shops are winning back their original
importance. This is because seasoned cus­
tomers have come to realise that the minimal
price difference between out-of-town hypermarkets and small, local convenience stores
in their neighbourhood is chiefly cancelled out
by the fuel cost savings for the car.
What factors will influence Czech retail dealers in the future, for example in the food
sector?
The Czech retail business will change as a
result of the interplay of different factors
that continuously influence the Czech market.
czech republic | self-service systems
↑ Increasingly important: fresh, regional food products
Some influences, such as the sale of organic foodstuffs, are
in part a trend reflecting the popular mood, and this can be
seen in the evolution of demand: a strong boom followed by
a downturn. What is left is a customer group that buys organic products because they believe in them and not simply
because they are fashionable. One of the influences that has
a genuine and lasting effect on retail is the evolution of consumers' household income or their level of debt. A country's
economic stability can also have a positive or negative impact
on supply and demand. Czech customers look for quality at
the best price. It matters little which country a product is
from. It is, however, quite evident that the confidence of
customers in certain imported products is waning. At the
same time, Czech manufacturers are striving for a better market position in relation to domestic customers. For example,
the interest in fresh, regional food products is increasing.
Customers are also aware that buying Czech products
strengthens the domestic economy, particularly the food
industry, and thus contributes to the economic stability of
the country.
Wanzl is known for its high-quality products. Does the
Czech retail industry value these quality standards?
Czech businesspeople behave exactly like businesspeople in
other countries when it comes to the market. This means
they do business economically and present
or demand offers that combine the desired
quality with a fair price. I believe that Wanzl
also follows this principle. There is a wide
range of products and customers can select
the exact product they require, while bearing
quality and cost factors in mind. What I like
about Wanzl is the company's constant
interest in cutting-edge products, in improvements and innovations that are geared to
the requirements of the market. I am happy
that the consumer co-operatives and COOP
are regular Wanzl customers and that the
long-standing business relationship has
de­veloped to the benefit of both parties. The
most recent joint campaign was the presentation at the Salima trade fair in Brno this
year. This co-operation was well received by
both the general public and professionals.
­I am very pleased to be given this opportunity
to thank our partner Wanzl once again.
↑ Zdeněk Juračka is the Chairman
and one of the founding members of
the Union of Czech and Moravian COOP
consumer co-operatives. The trained
economist has been the Vice-President
of the COOP Euro Supervisory Board,
the purchasing alliance of the consumer
co-operatives in the Czech Republic, Slovakia and Hungary since 1993. For more
than a decade, Zdeněk Juračka has been
a board member of the Czech Chamber
of Commerce. In 2004 he was elected
President of the Czech trade and tourist
traffic association. Since 2008 the committed Czech has been the Chairman at
the head of the COOP Centre, the central purchasing department of the consumer co-operatives.
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No ↓ SMYK makes playing fun.
SMYK
The SMYK brand entered the Polish market
in 1977 and now has operations in six
­countries. In Poland alone, SMYK runs over
80 stores selling toys, children’s clothes,
baby accessories, shoes and books. The first
SMYK MEGASTORE was opened in 2010 in
the Park Handlowy Targówek shopping
­centre in Warsaw. Five SMYK MEGASTORES
have so far been established.
www.smykgroup.com
“Children and their parents
feel at home with us.”
MAREK ŁEBEK, PR Manager, SMYK
poland | self-service systems
← ON THE GO with the Fun Mobil Compact, SMYK customer
Kinga Sułot with her son Antek: “It’s a shared experience. We
love coming here.”
↑ JUST FUN – the Wanzl children’s shopping trolley, Tangolino.
Children learn that shopping is a pleasure.
SELF-SERVICE SYSTEMS A treat for the children
SMYK: Shop, play and have fun
The SMYK MEGASTORE in the Park
Handlowy Targówek shopping centre in
Warsaw is a magical wonderland: Children’s
eyes light up as soon as they enter the store.
It is a huge Aladdin’s cave full of toys, books
and clothes – all exclusively for children. Well,
almost exclusively, because when children
grow up, they are only too happy to return to
SMYK toy world with their own children.
Such as Kinga Sułot from Sulejówek, near
Warsaw: “SMYK is closely linked with my
fond­est of childhood memories: So many
wonderful toys in one place and all sorts of
fairytales.” Today she has come shopping
with her son, Antek. Aside from the wide
assortment on offer, he also enjoys another
advantage of the Megastore: “Here I can
take a good run-up with the trolley and brake
just before the next wall,” says the six year
old honestly.
Marek Łebek, PR manager at SMYK, is pleased with this
feedback. “Our Megastore is designed to be both children
and customer friendly.” A spacious shopping area, wide aisles
and furniture that is suitable for children mean that children
can mess about. “We want our SMYK MEGASTORE to be a
store for both children and their parents. For a unique, family
atmosphere we have equipped our shop with, among other
things, the Wanzl shopping trolley. The Fun Mobil Compact
model guarantees fun all round for little ones coming along
on big shopping trips. And children adore the Tangolino shopping trolley with its cute teddy bear design.” Kinga Sułot also
recognises this advantage: “I always go straight to the shopping trolleys first and only then into the shop.” After choosing
a suitable shopping trolley, the next stop is the multimedia
playground or the “store within a store” zone or, if required,
the mother and baby room. The SMYK staff are available for
questions – all have considerable experience working with
children. In conclusion: the SMYK MEGASTORE makes the
visit an adventure for children, with plenty of space for them
to play in. Plus the parents can enjoy a pleasant shopping trip
with happy children.
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No ↓ Maximum freedom of movement with the retractable
lead from flexi
03 Displays
germany | displays POS Awards 2012
Wanzl a winner at the POS Awards 2012
with its POSibility display for flexi Bogdahn
International. The organiser POPAI D-A-CH
honoured the Wanzl display in the “Travel, leisure and automobile” category at the end of
June. For dog owners, the flexi brand means
maximum freedom of movement for their
four-legged friends on a retractable lead, control, safety, comfortable handling and innovative design. The aesthetic and design of the
internationally used POSsibility display won
over the panel of judges. Above all, the
attention-grabbing advertising panels with
the product’s motif – a picture of a dog on a
lead combined with the brand’s logo –
strengthen the intended short and longdistance effect. The display extends and reinforces the brand identity and product presence, as well as boosting sales through
creativity and originality. Further merit was
achieved by the simple transportation and
handling of the display, which does not
require tools or screws. Restocking the
goods is also quick and easy.
↑ New: The Kärcher “Garden Tower” that looks superb from a
distance, based on the Wanzl POSsibility display
→ SILVER AWARD received at the ­
POS Awards 2012 for Wanzl Display
POSsibility, specially developed for the
company flexi Bogdahn International
displays High visibility
Brand ambassadors at POS
The new “Garden Tower” from Kärcher
can be found in specialist and DIY stores in
countries around the world. This family business is the leading provider of cleaning technology for household, trade and industry use.
The product range also includes garden irrigation systems, which can be found in the display supplied by Wanzl. “The display provides
an effective visual that looks great from a
distance”, says Werner Braun, Trade
Marketing Manager at Alfred Kärcher GmbH
& Co. KG. Further advantages that he rates
highly are the flexibility, stability, varied use
of space and the expandable modular system for achieving perfect product presentation. The display can be stood upright or suspended, even with heavy or large-volume
products, and of course, it provides customers with easy
access from all sides. The “Garden Tower” can optionally be
installed and equipped directly in the store without the need
for tools, or delivered fully assembled and pre-equipped.
Wanzl supplies the “Garden Tower” in two different sizes –
based on the POSsibility display and the smaller POSmodule
7/ 7 pallet display. Werner Braun: “The POSmodule 7/ 7 is an
excellent solution for small areas or at the start of the
garden­ing season. Both displays remain permanently as retail
space for Kärcher in the store. The long-term use of the permanent wire displays is both economical and ecological, as is
the re-usability for other products.” Together with Wanzl,
Kärcher is currently developing the next variant of the
POSsibility display.
www.wanzl-displays.com
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No ↓ CYBERTRAINING: Virtual professional trainers instruct the
McFit members on an LCD screen, supported by a specially
developed music and video concept. The CYBERTRAINING
courses are very varied, ranging from Spinning® to step aerobics and to programmes on the power plate.
04 Access Control
germany | access control
Controlled access
Two motorised Sirio turnstiles from Wanzl control access to
the McFit studio in Nuremberg-Doos 24 hours a day. An
installed card reader checks the access authorisation of every
McFit member's membership card. The dual-armed Sirio turnstile can be used to exit freely when leaving. The electric
swivel doors which are also installed act as an entrance and
exit for wheelchair users, people with pushchairs and for
deliveries.
www.wanzl-zutrittskontrollen.com
Recharge!
The new McFit concept also includes a refreshment station:
Here, McFit members can get drinks and nutritional supplements around the clock. A payment machine is integrated in
the refreshment station, in Wanzl's robust and aesthetically
appealing stainless-steel housing. McFit members can use
the card reader on the payment machine to top up their
membership cards to enable them to pay without cash in the
studio. If required they receive a receipt.
The payment machine topping up the membership card
accepts banknotes – which can be easily read in all four
directions – as well as coins and debit/credit cards. A coin
checker with three self-filling coin hoppers is used for proc­
essing coins. Inserted coins thus automatically fill up the
stock of small change again. The touchscreen with graphical
user and service menu navigation guarantees ease of use.
The payment machine, which is equipped with an acoustic
alarm, locks to prevent unauthorised removal of the cash box
and coin hoppers.
access control Sporting spirit
Innovative Wanzl products for McFit
McFit, Europe's leading fitness studio chain with over a
million members, began a comprehensive development of
its training world in 2012. This involves bringing together
eight new training modules, such as CYBERTRAINING, a
boxing workout with the Klitschko brothers, an express workout in an innovative space concept on tried-and-tested McFit
elements, or targeted strength and endurance training on
high-quality equipment. “When it comes to developing McFit
training, we are taking a big stride towards forward-looking
fitness innovations with the enhanced McFit training world
and the new room concept of light, design and personally
adapted acoustics”, explains Uwe Dolderer,
McFit company spokesperson. Since the
beginning of the year, the McFit studio in
Nuremberg-Doos has been showcasing the
McFit brand experience training for the first
time. As a result, some new studios have
already been fitted out with the enhanced
training world. And the McFit experience training is also used in all new studios, being
retro-fitted in existing studios.
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12 | 2012 No ↓ Quicker transaction times: 60 new KT3 order
­picking trolleys from Wanzl have been used by logistics
service provider Docdata since autumn 2011. These trolleys
were made to order specifically for Docdata's client bol.com.
05 Logistics + Industry
netherlands | logistics + industRY
Modules and full-service
Based in the Dutch city of Waalwijk, Docdata
N.V. is one of the leading full-service providers for integral e-commerce services in the
Netherlands, Great Britain and Germany.
Docdata completes far in excess of 100,000
logistical transactions every day. All lines of
business are closely interconnected and
together represent the entire e-commerce
process. A modular service concept allows
customers to choose only the individual
packages they require.
↑ A world of books awaits visitors on online
retailer bol.com's website.
LOGISTICS + INDUSTRY Express delivery
Docdata: Wanzl trolleys roll on for bol.com
The Dutch e-commerce site bol.com relies on the logistics
abilities of Docdata to deliver books, DVDs, games, IT
equipment and all manner of related goods to its customers
as quickly as possible. As soon as an order is made in the
bol.com system, Docdata springs into action. As a provider of
highly specialised e-commerce and fulfilment solutions,
Docdata is responsible for the successful online retailer's
entire logistics chain, from despatch and delivery to returns
management. Among the other major clients on Docdata's
books is Deutsche Bahn, for whom Docdata handles the storage and distribution of workwear for railway personnel.
Docdata also provides logistics services to Zalando, a retailer
of the latest in shoes and other fashionwear.
The Docdata concept of shop, logistics and e-payment solutions from a single source is growing in popularity.
Enorma.de and Zalando.de were acclaimed the best online
shops of 2011 by Stiftung Warentest, a German consumer
organisation. The judges were particularly impressed by the
effective ordering and returns transactions - processed in
both cases by Docdata. Looking at the figures just serves to
highlight this success: in 2011, the Dutch operation Docdata
N.V. recorded an increase in turnover of some 25.6 % to more
than 130 million euros. Of this total, approximately 10 million
euros was re-invested in new warehouse
installations, sorting systems and IT re­sources.
Docdata has also invested in 60 new KT3
order picking trolleys from Wanzl, all made to
bespoke requirements. The trolleys have
been in service for bol.com at a logistics
­centre in the Dutch city of Waalwijk since
October 2011. A fifth wheel fitted to the
underside of the trolley in the middle delivers
excellent manoeuvrability and allows the KT3
to be rotated round on the spot. Every trolley comprises three shelves, which are partitioned by a ­central dividing wall into a total
of six picking compartments. The height of
each shelf may be adjusted in 50 mm stages
for added c­ onvenience. Parking brakes bring
the KT3 models to an immediate and safe
stop. The new trolley from Wanzl, tailored to
the specific needs of bol.com products, is a
significant factor in optimising order throughput times.
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No “Wanzl stacking baskets are ideal for our range,
and they are extremely adaptable.”
↓ A n average of 7,000 shipments leave buttinette's
warehouse each day.
GÜNTER SCHÄFER, buttinette Logistics Manager
Wanzl deliveries to buttinette
– 3,220 STX 210 stacking baskets
– 270 KT3 order picking trolleys
– 60 order picking containers
– 17 DR 75 and EL 240 shopping trolleys for
ex-works sales
www.wanzl-logistik-industrie.com
Visit us online to order the new
Logistics + Industry catalogue from Wanzl.
↑ EasyStore: Over 3,000 Wanzl stacking baskets contain
wool and carnival costumes ready for order picking. If required,
the warehouse can be quickly converted without the need for
tools.
LOGISTICS + INDUSTRY EasyStore!
buttinette mail order company. More storage space.
More flexibility.
Over 22,000 items in stock and an average of 7,000 shipments daily. During the “carnival season”, we can even process up to 25,000 parcels of any size – every day. The mail
order company buttinette is adopting the Wanzl EasyStore
concept for its new warehouse.
The storage area of the new order picking and shipment
building, which opened in October 2011, measures over
10,000 square metres and uses 3,220 of Wanzl's stacking
baskets. A total of five metre-long baskets can be stacked
together. Some of them accommodate balls of wool, sorted
by type, for example cotton, pure new wool, acrylic wool,
tape yarn or felt yarn with a Bouclé effect. Other stacking
baskets are filled with costumes and accessories, such as
wigs or hats for carnival or any other type of themed party
during the course of the year. Exclusive
buttinette creations, such as the Crazy Bears
are particularly popular. “Wanzl stacking baskets are ideally suited to the dimensions of
our items for shipment. The baskets enable
us to alter the warehouse easily, should this
become necessary”, explains Günter Schäfer,
Logistics Manager at buttinette. The modular
design principle with pallet sizing offers
plenty of leeway for constantly changing
requirements. This makes everything possible
without the need for tools, be it extensions
or conversions. This flexibility is what made
the difference: buttinette opted for the
Wanzl EasyStore concept and is also using
GERMANY | LOGISTICS + INDUSTRY
buttinette in brief
buttinette, a business division of the Erwin Müller Versand­
haus GmbH, with headquarters in Wertingen in southern
Germany, is one of the country's largest mail order companies
for the arts and crafts sector as well as carnival costumes
and accessories. The company runs subsidiaries in Austria
and Switzerland and maintains online shops geared to the
French market. buttinette supplies the B2C sector only. This
sector is regularly informed about the extensive product
range in mail order catalogues and online shops. The mail
order company is continuously investing to keep up with the
demands of this growing market. In 2010, a new administration building was opened. In 2011, buttinette expanded its
approx. 5,000 square-metre warehouse to create an order
picking and dispatching facility, including a new dispatch system, which measures over 10,000 square metres.
www.buttinette.com
↑ Trendy: the Crazy Bear
Wanzl KT3 order picking trolleys. “The model
has the right dimensions for our range, it is
easily manoeuvrable and very light”. Important
features for fast order picking, done predominantly by female employees. In one singlestage order picking process, up to 16 orders
from the wool area and up to 10 shipments
from our carnival range fit into one of the four
levels of the KT3 trolley. The stacking baskets
with the available items are at an ideal height
for order picking: even the uppermost stacking
level can be comfortably reach­ed without the
need for aids. From here, the orders then go to
the dispatch unit to be delivered to c­ ustomers
within 48 hours.
buttinette customers that prefer wearing their own creations for carnival celebrations and hence tailor their own
costumes can choose from the wide range of fabrics sold by
length. It's all about material here. buttinette provides the
materials, cut to individual, exact customer specifications, in
mobile Wanzl order picking trolleys. “This is our rolling warehouse”, says Günter Schäfer. Once empty, the trolleys are
returned to the fabrics department ready for their next shipment. Wanzl's new warehousing and order picking concept
keeps the internal logistics at buttinette moving, whether it's
arts and crafts, sewing or manual work. Of course, this also
applies to the carnival season, the busiest time of the year at
buttinette.
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No 06 Passenger
Handling Services
germany | passenger handling services
Advantages of the luggage
trolley coin deposit system
← Sabine Schuch, Traffic & Terminal Management,
Fraport AG
↓ SERVICE: More than 100 Wanzl vending units at Frankfurt
am Main Airport undertake the organised provision of luggage
trolleys.
­– Find free luggage trolleys within a matter
of minutes
– Improved quality of service for air travellers
– Optimised flow of passengers and
im­proved overview in the terminals
passenger handling services Free deposit solution
Luggage trolley coin deposit system at
Frankfurt am Main Airport
At the beginning of the year, Fraport AG
introduced Wanzl vending units to provide
luggage trolleys over a large area in the terminals at Frankfurt am Main Airport.
introduction of the coin deposit system, we have seen an
improvement in the availability of luggage trolleys and
luggage trolleys are no longer left scattered around blocking
paths and roadways.
What benefits does Fraport expect to
enjoy as airport operator as a result of this
innovation?
Sabine Schuch: At Frankfurt am Main Airport,
every passenger should now be able to find a
free luggage trolley within a minute. The Wanzl
luggage trolley coin deposit system has
already been in operation in Terminal 2 for a
year. This solution has now been rolled out
across the whole airport. In exchange for a
deposit of two euros, passengers can now
get their hands on one of over 2,000 luggage trolleys available in total at over 100
deposit stations – roughly 80 of which were
newly introduced at the end of January in
Terminal 1. The luggage trolley deposit stations are spread around the airport and are
concentrated at check-in, at the luggage reclaim area, at the drop-off and pick-up zones
at the terminal entrance, and at the entrances to the multi-storey car parks. Since the
How are passengers taking to the new coin deposit system?
A change to the system naturally always involves a certain
adjustment process, but with a coin deposit system the
benefit is that the quick-to-find luggage trolley ultimately
costs nothing. The deposit amount of two euros can be paid
at payment machines at the relevant deposit station either in
cash or using a debit / Maestro card or credit card. When the
trolleys are returned to one of the collection points, the passenger gets the deposit back in cash.
How does trolley management work?
Monitoring of the fill level at the individual deposit stations is
computerised and done via a network. This enables staff in
the operations centre to monitor the current trolley stock at
the individual stations as well as allowing trolley movements
to be constantly traced in real time. Adapted for the current
flight schedules and the associated number of passengers,
an emerging demand for trolleys can be detected early and
precisely controlled.
www.wanzl-airport.com
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No Manchester Airport
Manchester Airport is the third busiest airport in the UK after London Heathrow and
London Gatwick, handling nearly 20 million
passengers and 159,000 aircraft movements
in 2011.
← SERVICE FOR PASSENGERS: Travel 300 vending unit and
luggage trolley
↓ Jon Hibbins, Wanzl Passenger Handling Services Account
Manager and Worrick Mosley, Head of Sales Wanzl UK
(from left)
PASSENGER HANDLING SERVICES Travel comfort in Manchester
Vending units and luggage trolleys
In a major contract success for our the Wanzl Passenger
Handling division in the UK, Manchester Airport has introduced a Wanzl trolley vending solution across all three terminals at the airport in April. Over 2,000 new Travel 300 airport trolleys are now available at 33 vending stations around
the airport premises, ensuring that fully serviceable, easy
handling trolleys are available as and when required by passengers. Available at a charge of £1 or 2 euros, the trolley will
replace a fleet of competitor trolleys which is now over 15
years old.
↑ VIDEO:
Vending unit
Wanzl’s Passenger Handling accounts manager, Jon Hibbins
said that the Manchester Airport group of four UK airports
“set a very high standard” for customer service and surveys
had suggested that the performance and availability of trolleys at the site did not meet customer expectations. “After
evaluation and negotiations Manchester Airport has chosen
the stylish, easy-handling Travel 300 which will be available
through a number of conveniently located vending stations
– all supplied and installed by Wanzl UK. As one of the busiest and best-known airports in the UK, this is a real breakthrough for Wanzl Passenger Services and a major endorsement of our quality and innovation.” Wanzl’s Project
Manager for the delivery and installation of the vending solution at Manchester Airport, Lyndon Hellings, said that project
the “went live” on schedule in April. “Our team of five installa-
tion engineers were on site since mid-March
and all stations were ready to service customers from mid-April. This was possible with
fantastic technical support from Wanzl GmbH
engineers Andreas Ruf and Christian
Schmucker, who commissioned the vending
units. Manchester Airport have also given us
every support to help the installation proceed smoothly,” said Lyndon.
Although there is generally some initial resistance to coin-locked trolleys, the pay-peruse vending solution is proven in Europe
and ensures that passengers have trolleys
when and where they need them. A spokesperson for Manchester Airport said that
every effort had been made to ensure that
passengers expecting to use the airport
were given plenty of warning about the
charge for the use of trolleys. “We are confident that our passengers will appreciate the
quality and functionality of our new fleet of
coin-release Travel 300 trolleys and that this
will enhance their overall transit experience.”
great britain, china | passenger handling services PASSENGER HANDLING SERVICES 4. Location: Chengdu
A western China success story
Chengdu Shuangliu International Airport
is the gateway to the Chinese Sichuan province, home of the giant panda. The airport
of the province capital Chengdu is on the
rise: in 2011, approximately 30 million passengers came through the airport, making it the
fourth busiest in the country with regard to
passengers and the fifth busiest with regard
to cargo. In last year's ranking, Chengdu airport already surpassed Shenzhen airport,
and in the next 24 months, it plans to increase its volume of traffic beyond the levels of
Hongqiao airport in Shanghai. A new terminal
is currently under construction in Chengdu in
order to cope with increasing passenger
numbers. It is scheduled to open for business this summer. The new terminal, measuring 296,000 square metres will be directly
connected to the current check-in area. In total, both terminals will cover an area of 428,000 square metres, giving
Chengdu airport the largest terminal area in central and
western China.
In the new terminal, passengers will be able to take advantage of 5,000 new Wanzl luggage trolleys to conveniently
transport their luggage: 4,000 Voyager 3000 plus and 1,000
Easy 88 luggage trolleys. The Wanzl trolleys won over the airport operators with their user-friendly design and high-class
finish. Excellent handling characteristics make the Voyager
3000 plus model the most popular luggage trolley in China.
Wanzl custom-made the Easy 88 luggage trolley for the
Chinese market. Its generous advertising space and large trolley basket make this model very popular amongst duty-free
shop owners and advertising agents. For Wanzl, its success
in Chengdu marks an important step towards raising the
company's market position in western China.
Chengdu
– In Chinese: 成都市
– Capital of the Sichuan province
– > 10 million inhabitants
– Leading economic hub in western China
– 4. Region includes cities with the best
­quality of life in China
↑ Chengdu airport is expanding.
← Voyager 3000 plus: lots of space for luggage
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No ↓ LOUIS C. JACOB: Always in style and completely individual
07 Hotel Service
germany | hotel service
Service from Wanzl
Wanzl products have won over the Louis C. Jacob hotel with
their design, functionality and modular construction. Wanzl
has supplied solutions to the five-star hotel in accordance
with customer requirements, using special equipment in a
wenge finish:
– ZP-11 Eco chambermaid trolley
– MB-9 Secure minibar trolley
– Bottle trolley
↓ LINDEN TREE TERRACE: unique view across the river Elbe
www.wanzl-hotel.com
“Our most prized award is our guests, who
enthusiastically return again and again”.
JOST DEITMAR, Managing Director of Louis C. Jacob
hotel service Hanseatic and cosmopolitan
The “Jacob” is a Hamburg institution
The Louis C. Jacob hotel is located where Hamburg still
feels the most Hanseatic, on the famous Elbchausee Street.
The “Jacob” was founded in 1791 and ever since has shown
itself to be tasteful yet cosmopolitan, elegant yet refined and
always up to date but never trendy. Sophisticated taste and
a liberal spirit – the Hanseatic seal of approval, respected
worldwide – epitomise the atmosphere of the five-star luxury
hotel, which remains a rendezvous point for the international
elite. The Louis C. Jacob hotel offers the sublime comforts of
a modern hotel in a historical setting, a first-rate restaurant, a
world renowned wine cellar, and thoughtful service, with careful attention paid to the well-being of guests. The traditional
establishment developed into the leading location in the
Hanseatic city for bankers, shipowners, politicians, artists and
business people from across the world.
The international, unobtrusive Hanseatic style of the hotel
interiors harmonises beautifully with the historical exterior.
The 85 rooms and suites are characterised by timeless ele-
gance and refined design. Nothing is off the
peg, there is simply style wherever you look.
And this philosophy, practised with passion
and precision, has lead to many awards being
won. Since 2002, the “Jacob” has been a
member of “The Leading Hotels of the World,
Ltd.”, to which approximately 450 hotels
around the world belong. Limitless luxury –
and with the highest possible standards in
terms of service and quality. The promotion
of art and culture is also an integral part of
the the “Jacob” tradition. Working together
with a suitably qualified art advisory board,
Horst Rahe, of the Rahe / Schmittner proprietor family, has compiled one of the most
important private art collections in North
Germany for his hotel.
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No More space!
Boost turnover with the ELX shopping trolley series
Wanzl is making room for even more shopping in the
­trolley: the ELX series features a built-in, retractable storage
rack at the rear. This additional feature allows multiple PET
bottle packs or giant washing powder boxes to be stored
safely and securely and reduces the strain on the back during
handling. The trolley basket itself continues to offer all the
room you might need for your shopping, thereby increasing
turnover. A further benefit is that the new storage solution at
the rear helps to eliminate stocktaking differences. This makes
the ELX shopping trolley a universal solution for all eventualities – be it at the supermarket or at a discount supermarket.
Do you want to experience the ELX shopping trolley ‘live’
for yourself? Simply visit the WanzlChannel on YouTube!
www.youtube.com/user/WanzlChannel
Germany
Wanzl Metallwarenfabrik GmbH
Bubesheimer Strasse 4
P.O. Box 1129 / 89336 Leipheim
Great britain
Wanzl Ltd. | Europa House
Heathcote Lane
Warwick CV34 6SP
france
Wanzl SAS
21, Rue Westrich | BP 30134
67603 Sélestat Cedex
Phone +49 (0) 82 21 / 7 29-0
Fax +49 (0) 82 21 / 7 29-1000
Phone +44 (0) 1926 / 45 19 51
Fax +44 (0) 1926 / 45 19 52
Phone +33 (0) 3 88 57 48 50
Fax +33 (0) 3 88 92 17 23
info@wanzl.de
www.wanzl.com
enquiries@wanzl.co.uk
www.wanzl.com
wanzl@wanzl.fr
www.wanzl.fr
The addresses of all other Wanzl branches and agencies can be found on our website.