Bulletin No. 87, August 2009
Transcription
Bulletin No. 87, August 2009
AN EXTRACT FROM THE TOURISM DEVELOPMENT STRATEGY OF MONTENEGRO UNTIL THE YEAR 2020 “A decisive aspect of investments into high quality accommodation capacities is the respect for nature protection, energy efficiency and the use of renewable energy. All these problems are not seen as limitations, but as an inevitable contribution to expected high standard.” PUBLISHERS: TABULAR OVERVIEW OF RESULTS OF TOURISM TURNOVER FOR THE FIRST EIGHT MONTHS OF 2009 GOVERNMENT OF MONTENEGRO MINISTRY OF TOURISM Minister: Mr. Predrag Nenezić Secretary of the Ministry: Mrs. Željka Radak Kukavičić Achieved turnover * I-VIII 2009/2008. PR: Mrs. Jelena Paović Address: Rimski trg 46 81000 Podgorica Montenegro Phones: +382 (0)20 482 333 +382 (0)20 482 334 +382 (0)20 234 116 Fax: +382 (0)20 234 168 E-mail: mt@gov.me Web site: www.mt.gov.me NATIONAL TOURISM ORGANISATION OF MONTENEGRO Managing Director: Mr. Saša Radović Address: Rimski trg 47 81000 Podgorica Montenegro Phone: +382 (0)20 235 155 Fax: +382 (0)20 235 159 Call center: 1300 E-mail: info@montenegro.travel Web site: www.montenegro.travel 2. This Bulletin is printed on recycled paper. August 2009 Number of overnights 6.385.921 97.95 641.365 95.47 5.744.556 98.24 Tourists 979.482 100.00 - International 861.320 100.59 - Local 118.162 95.92 430.000.000 100 - Local - International Revenues** (€) * Official data of Monstat for seven months and estimation of tourist inspection for August ** Estimated revenues according to the Methodology of the Central Bank PRESS CONFERENCE HELD ON THE CURRENT TOURIST SEASON August 10 The Minister of Tourism, Predrag Nenezić and the Director of the National Tourist Organisation, Saša Radović, held a conference on August 10 on the current tourist season and the results achieved in the first seven months. The Minister Nenezić pointed out that the global economic crisis, which has not bypassed our country either, partly slowed us down, but not to the extent anticipated. In seven months, we have had only five percent less tourists than in the same period last year, and the number of overnights is lower by seven percent. This is a very good trend. The current level of visits is by five percent better than the last year’s which boosts optimisms that this minus will reduce even further. We rely on good announcements for September, and we hope to have good weather on our side to extend the season on September and October. So, we can count now with stronger optimism that this year’s turnover and revenues from tourism will come closer to the last year’s. This means that Montenegro should generate half a billion euro from tourism this year. All tourist destinations, both the ones on the coast and the ones in the All tourist destinations, both the north of the Reones on the coast and the ones public, report very in the north of the Republic, regood level of visits port very good level of visits in in these August these August days. The total days. The total number of registered tourists number of regisbefore the last weekend reached tered tourists bethe number of 110.000. Only fore the last Budva Riviera reports the stay of weekend reached 52.600 tourists which is almost the number of as many as in the rest of Mon110.000. Only tenegro together. This is by five Budva Riviera repercent higher than this time ports the stay of last year. 52.600 tourists which is almost as many as in the rest of Montenegro together. This is by five percent higher than this time last year. Ulcinj and Herceg Novi also report better level of visits than in August 2008, as well as Žabljak, which reports these days a record number of tourists, who arrived to air spa from different meridians. Minister Nenezić reminded that this year’s tourist offer of Montenegro is enriched with 38 new, mainly small, hotels of the total capacity of 2.500 beds. The Director of the NTO, Saša Radović, pointed out that numerous well-known world media publish articles these days with extremely positive content on Montenegro and its tourist offer. He said that journalists from the region and countries in the world still stay in Montenegro and announced promotional packages for post-season, reminding that hotel keepers offer 20 percent lower prices for that period than the current prices. No one in Montenegro can be unsatisfied with the number of tourists and the turnover that we have had so far during the season and I hope there will be no room for dissatisfaction with the revenues generated by the end of the year, said the Minister of tourism Predrag Nenezić. The Director of the NTO, Saša Radović, pointed out that numerous well-known world media publish articles these days with extremely positive content on Montenegro and its tourist offer. August 2009 3. August 20 The Minister of tourism, Predrag Nenezić, and the Director of the National Tourist Organisation, Saša Radović, held the second August press conference on August 20th in premises of the Ministry of Tourism. Montenegrin tourism has demonstrated a high level of vitality by adjusting to conditions of the economic crisis, while publicprivate partnership proved to be the right recipe for the current situation, said the Minister of tourism, Predrag Nenezić. This year, the Government had to play a more important role in tourism, and due to that we succeeded to overcome the biggest obstacle so far in implementing the Strategy of Tourism of Montenegro, which is confirmed by achieved results, thinks Nenezić. He said that the season was as expected, and that more tourists stayed in Montenegro at the moment than in the same month of most of previous years, while Budva, Herceg Novi and Ulcinj report the best occupation rate of capacities. The Minister Nenezić pointed out improved offer in terms of sanitation and road infrastructure, safety, water supply, and the content of cultural programme. He is especially satisfied with the number of guests staying in the mountains of Montenegro, which hosted, according to his words, the most tourists in the last 15 years. Nenezić said that this was an additional encouragement to the Government and investors to create even better conditions for the stay of tourists in mountainous regions of Montenegro. tre Durmitor must be finalized. He said that could lead to various consequences, from the beginning of the reconstruction of the building to termination of the Contract with current owners of some hotels in Žabljak, and there are legal preconditions for this. Nenezić believes that next month will be good as well tourism-wise, while the occupation of capacities will be sound, and the total results will be at the level of last year’s results. Minister Nenezić: ”I believe that we are among the best in the region this year, but we would like other neighbouring countries to achieve good results as well” ”I believe that we are among the best in the region this year, but we would like other neighbouring countries to achieve good results as well”, added Nenezić. According to his words, the idea of elite tourism in Montenegro, despite this crisis year, remained complete, while the number of elite tourists who visited the country is satisfactory. There will always be a part of the offer which will be elite, and which we have missed completely so far, pointed out Minister of tourism Predrag Nenezić. Saša Radović, the Director of the NTO: “According to estimations, Montenegro will be visited by between 380 and 400 thousand tourists this month, and we will have one million registered tourists by the end of August” He reminded that Spatial Plan for the region of Durmitor should be finalized soon, which will allow construction of new and the reconstruction of existing hotels. 4. Once these preconditions are created, hotel owners in Žabljak will be able to implement their investment intentions, said Minister Nenezić and pointed out that the procedure is addressed by the Commercial Court, but the project of privatization of Ski Cen- August 2009 The Director of the National Tourism Organisation (NTO), Saša Radović, reported that the turnover of travellers, vehicles, air traffic and vessels at the same level as in previous weeks, which is a good indicator because, as he explained, it shows that the so-called peak of the season will be extended. According to estimations, Montenegro will be visited by between 380 and 400 thousand tourists this month, and we will have one million registered tourists by the end of August, said Radović. He addressed once again service providers in tourism to adjust their prices to post-season in order to have it successful. INTERVIEW OF MINISTER NENEZIĆA TO VEČERNJE NOVOSTI NTO already started promoting post-season on international markets, and the offer of Montenegro will soon be presented on the market in Paris. The Minister of tourism pointed out in his interview to Večernje Novosti that hotels in Montenegro, at least most of them, would reduce prices in post-season by 20 to 30 percent, and the message is still valid for all involved in tourism – hotel owners, owners of private accommodation, parking and beach leaseholders – to adjust their pricing policies to the best possible results in September and October. These measures will contribute to Montenegro to exceed the number of a million of registered tourists. Summarizing the summer about to end, Minister Nenezić said that the Ministry of Tourism is satisfied, that it had an ambitious plan to achieve the same number of overnights, the number of tourists and approximately the same revenues from tourism as in the last record years, despite the global financial crisis. That is what happened. The Minister placed a special emphasis on the high level of general safety which places Montenegro as one of the safest tourist destinations on the Mediterranean. He pointed out that more than 50 million € was invested in sewage and road infrastructure, which resulted in a completely satisfactory water and electricity supply, treatment of waste water and solid waste. We are not diverting from our development goals, and elite tourism is just one of them, but we have offers for all structures and everyone’s budget. As for revenues from tourism, the Minister pointed out that it will be as estimated – around half a billion EUR. Nenezić said that it is expected that around 400.000 tourists from Serbia will visit Montenegro this year as well, which is at the last year’s level, and that consideration should be given to accommodation facilities in Montenegro which are owned by citizens of Serbia, which are used by their friends and relatives, and it could be said that Montenegro was visited by around one million tourists from Serbia. The newly opened representative office of the National Tourist Organisation in Belgrade continues to communicate with citizens who showed that Montenegro is their favourite tourist destination, and with business partners and media as well. Minister Nenezić invited tourists to spend their holidays in September and October as well at our coast and in the north, Montenegro is ready. August 2009 5. ACTIVITIES OVER THE LAST MONTH TOURIST OFFER OF MONTENEGRO AT TOURISM FAIR IN COLOGNE The National Tourist Organisation of Montenegro, fourth year in a row, presented tourist offer of Montenegro at the RDA Fair, which was held between 04 and 06 August of this year in Cologne. This is the largest European fair of specialized bus-based tourism with increasing emphasis on group trips. This year’s RDA Fair gathered 1.400 exhibitors from more than 33 countries. Montenegro presented its tourist offer at the Fair on the 160 m² stand, within the regional offer, together with Serbia, Bosnia and Herzegovina, Albania and Macedonia, and within the cooperation and support provided by the GTZ Office in Montenegro, the Programme for Developing the Balkan Region respectively. In addition to representatives of the NaNational Tourist Organisation of Montenegro became a full tional Tourist Organisation, GTZ – Tourism Office in Monmember of the Association two years ago. tenegro, the delegation of Montenegro also consisted of the representatives of four Montenegrin tourist organisations: “Adriatic Express”, “Montenegro Holidays”, “MN Holidays” and “Rams”. This is the largest European fair of specialized bus-based tourism with increasing emphasis on group trips. This year’s RDA Fair gathered A conference of west Balkan countries 1.400 exhibitors from more than 33 countries. was held in the Fair Press Centre on the first day of the Fair, where Mr. Gerd Hasselman, expert for tourism for West German market spoke Following the interest expressed after last year’s presenon behalf of Montenegro, followed by Mr. Karlo Petelin, Ditation of tourist offer of Montenegro at the RDA Workshop, rector of the Montenegrin Tourist Representative Office in specific business results and closing contracts with local Frankfurt, who answered questions of journalists. The conagencies on visits of round bus tours to Montenegro is exference was attended by around 20 journalists and guests, pected this year. most of whom were representatives of specialized media: “TTG”, “Bus Magazin”, “Bus Plane”, “Omni Bus Revue”, For more information, please go to: “Euro Bus”, “Reise Travel”, “Bus Blick Punkt”. www.rda-workshop.de The RDA Workshop Fair traditionally is organized by the International Association of Bus Tour-Operators - RDA, which was founded in 1951, and it currently gathers 3000 companies from more than 40 countries, medium and small enterprises, to large concerns of tourism industries. The 6. Montenegro presented its tourist offer at the Fair on the 160 m² stand, within the regional offer, together with Serbia, Bosnia and Herzegovina, Albania and Macedonia, and within the cooperation and support provided by the GTZ Office in Montenegro, the Programme for Developing the Balkan Region respectively. In addition to representatives of the National Tourist Organisation, GTZ – Tourism Office in Montenegro, the delegation of Montenegro also consisted of the representatives of four Montenegrin tourist organisations: “Adriatic Express”, “Montenegro Holidays”, “MN Holidays” and “Rams”. August 2009 ACTIVITIES OVER THE LAST MONTH HOTELKEEPERS FROM MONTENEGRO AND TOURIST AGENCIES FROM SERBIA HOLD A MEETING IN THE REPRESENTATIVE OFFICE OF THE NATIONAL TOURIST ORGANISATION IN BELGRADE AGENCIES SATISFIED WITH THE LOCAL MARKET INTEREST FOR MONTENEGRO AS A DESTINATION A meeting between hotelkeepers from Montenegro and tourist agencies from Serbia was held in premises of the newly opened representative office of the National Tourist Organisation of Montenegro in Belgrade, Kralja Petra Street 32 on August 30 in the organization of the National Tourist Organisation of Montenegro. “This is an opportunity for a business meeting 1 on 1, where the NTO of MNE and its representative office is only a service and a mediator between tourist subjects of Serbia and Montenegro, with a wish to continue an existing great cooperation in the 2009 post-season as well” said the Director of the National Tourist Organisation of Montenegro Saša Radović at the opening of the meeting. Bojan Stanojevic, the Director of the representative office of the NTO MNE in Belgrade, also welcomed the attendees and wished them a successful work. & Resorts”, “HEC Residence Miločer”, “HTP Budvanska Rivijera”, “HTP Ulcinjska Rivijera”, “Montenegro Stars Hotel Group”, “Maestral”, “The Queen of Montenegro”, “Vektra Boka”, “W-grand”, and many tourist agencies from this market: “SAB International”, “Jolly Travel”, “Kontiki Travel”, “JAT Airlift”, “Miross”, “Globus”, “Soul Travel”, “Link”, “Pana Comp”, “Basturist”, “Etno putnik”, “Transšped”, “Pana tours”, “Sixt”, and others. The meeting was attended by representatives of the following hotel companies: “Adriastar Hotels & Resorts”, “HEC Residence Miločer”, “HTP Budvanska Rivijera”, “HTP Ulcinjska Rivijera”, “Montenegro Stars Hotel Group”, “Maestral”, “The Queen of Montenegro”, “Vektra Boka”, “Wgrand”, and many tourist agencies from this market: “SAB International”, “Jolly Travel”, “Kontiki Travel”, “JAT Airlift”, “Miross”, “Globus”, “Soul Travel”, “Link”, “Pana Comp”, “Basturist”, “Etno putnik”, “Transšped”, “Pana tours”, “Sixt”, and others. The meeting was attended by representatives of the following hotel companies: “Adriastar Hotels The meeting was extremely positively assessed by yonder tourist agencies and tour-operators and by hotelkeepers from Montenegro as well. Tourist agencies from Serbia also welcomed the intention of Montenegrin hotelkeepers to address directly the market of Serbia, the reduction of prices of accommodation in post-season by 20-30%, but they also noticed that it would be good if local air fares followed this trend as well. This meeting is the beginning of a number of joint business meetings aimed at presenting tourist potentials of Montenegro and specific offers of hotels and hospitality facilities in post-season, and for New Year’s holidays and the forthcoming winter season. 7. August 2009 ACTIVITIES OVER THE LAST MONTH ONE MILLION TOURISTS IN MONTENEGRO BY THE END OF AUGUST Tourist season in Montenegro is heading towards achievement of the goal which is, having in mind global financial and economic crisis and their consequences for tourism, ambitiously set by the Economic Policy of the Government for 2009, and it is related to the same number of overnights and tourists and approximately same level of revenues from tourism as in the last record year. According to the most recent information on booking of capacities for post-season, it is likely that capacities will be occupied to a good extent in September and October, which will definitely eliminate negative trends in the first half of the year. It is obvious that tourism in Montenegro showed a high level of vitality in this extraordinary year, and succeeded to adjust to demand of all emissive markets and achieve good results. Overall, it can be stated that the biggest challenge so far is overcome, an extraordinary and unpredictable tourist year, which stood in the way of the implementation of the Strategy of Sustainable Development of Tourism of Montenegro until 2020. The preparation of this year’s tourist season and investments of more than 50 million euro in sewage and road infrastructure gave expected results. Consequently, water and electricity supply, treatment of waste waters and solid waste are at the satisfactory level. It is important that the general safety this year is at a very high level, which makes Montenegro one of the safest destinations in the Mediterranean and in the world. 8. August 2009 Excellent results continue to be achieved in August. The assessment is that between 380.000 and 400.000 registered guests will stay in Montenegro this month, which means that one millionth guest in this year, will be registered by the end of August. It is obvious that the peak season is extending, since the turnover growth of 1% to 4% is achieved on all border crossings as compared to previous week of August, both in road and sea ports and on airports. Good preparation and post-season is currently in the focus. Most hotelkeepers announced that prices will be reduced by 20-30% from August 26th, and the message is still valid to all other entities in tourism (hotelkeepers, owners of private accommodation, parking and beach leaseholders) to adjust their pricing policy in order to achieve best possible results in September and October. The promotion continues on international markets as well. Montenegrin tourist offer was recently presented on specialized Fair in Cologne, and appearance will be made at the Fair in Paris. Comprehensive promotional activities are taken through our newly opened representative offices in Frankfurt, Sarajevo and Belgrade aimed at tourists from those markets. A number of large tourist investments will be initiated this year as well, primarily in the coastal region of the country, which will contribute to improved quality of offer and strengthened position of Montenegro on the world’s tourist map. ARTICLES ON MONTENEGRO IN INTERNATIONAL PRESS MONTENEGRO IN PRESTIGIOUS MAGAZINE „CONDÉ NAST TRAVELLER“ AGAIN ”Montenegro is a great country in a small area. Despite its modest size of 13.812 km², the size of Northern Ireland, it has a substantial natural beauties: the oldest pine forests in Europe, the largest lake in the Balkans (Skadar Lake, at the border with Albania), the second deepest canyon in the world (Tara River Canyon: 1.3 km), one of the longest beaches at the Mediterranean (Velika plaža in Ulcinj), and one of the most beautiful views I have ever seen in Europe, Rijeka Crnojevića.” However, the biggest attractions in Montenegro are the beauties of the coastal landscape of Boka Bay, which Byron described as the “most beautiful contact between the earth and the sea”, says the article. Also, attention is paid to large investments such as opening of the chain of hotels “Kempinski”, “Hilton” and “Four Seasons”, and it mentions Hotel “Splendid” in Bečići, and famous guests who stayed in it: Madonna, Mick Jager, and others. The prestigious American magazine “Condé Nast Traveller” published for the second time this year an article on Montenegro on thirteen pages. This edition speaks also about Italy, New York, India and Mexico. This is the magazine that is known as objective and unbiased source of information for tourists. Readers of this magazine are mostly women, 61%, while man readers make 39%. Average age of readers is 49 years with annual income of around 100.000$. It is important to point out that 29.2% of readers are top managers. (Source: http://www.magsdirect.com/condenasttraveler-magazine3.html ) Special emphasis is placed on gastronomy offer of restaurants: Tavern “Stari Grad”, “Knez” Tavern, “Tri Ribara”, “MB Ice Club”, Tavern “More:, “Kod Zaga” and “Langust” in Budva, “Galion”, “Vino Santo” and “Tramontana” in Kotor, “Conte Nautilus” in Perast and “Stari Mlini” in Ljuta near Kotor. Staying in the following hotels is recommended: “Vila Miločer”, Hotel “Splendid” in Budva, Hotel “Vardar” in Kotor and “Bianca Resort & Spa” in Kolašin. Regarding new investments, it mentions the construction of luxury marine for mega yachts, Porto Montenegro, which will also include Hotel “Four Seasons”, and “Sveti Stefan”, which used to be the place that was visited by many famous people back in ‘50s such as Sofia Loren, Elizabeth Tailor, Richard Barton, and which was taken under lease by Aman Resorts two years ago. ”What I particularly like in Montenegro are people, their intelligence, charm and humour, and their relaxed way of life that one Montenegrin explained to me with these words: “Let’s have a rest, have a coffee and a laugh, because we live only once”, says the journalist Rory Ross. 9. August 2009 ARTICLES ON MONTENEGRO IN INTERNATIONAL PRESS THE TIMES: MONTENEGRIN RIVIERA SHOULD BE VISITED Anyone who wants to go abroad and see untouched coastline and beautiful inland should visit Montenegrin Riviera, say British the Times. According to the Times, until recently independent Montenegro is quickly becoming a new place that people want to move to. The author of the text, Geret Skarlok /Gareth Scurlock/, thinks that enormous investments and cheap life in Montenegro made this country suddenly attractive to people who want to live abroad. ”Towns along the coast are among the most beautiful ones on the Adriatic, while one of the best, Perast, is part of the cultural heritage of the United Nations Educational, Scientific and Cultural Organisation (UNESCO)”, writes Skarlok. He said that many towns along the coast have city walls and noticeable Venetian influence. Skarlok reminded that there are regular air lines from London to some destinations on the Montenegrin coast, which make arrivals to the country easier. Montenegro in the prestigious Magazine “Privat Air” Mr. Ivan Kotlyarevsky, the author of this article envisages that Montenegro will become a new Monte Carlo and says that it should be visited as soon as possible. Mr. Kotlyarevsky describes Montenegro as a beautiful country, which became interesting for many Russian oligarchs since it became independent in 2006, and it will certainly undergo the process of modernization and rapid construction. The text places a special emphasis on antique town of Kotor with all of its beauties, Cetinje with rich cultural and historical heritage, and Budva with rich tourist offer. It also speaks about the process of integration of Montenegro into the European Union, real estate prices, etc. Two most important development projects mentioned in the “Private Air” Magazine are Porto Montenegro – as the largest and the most modern port for luxury yachts on the Mediterranean and the lease and reconstruction of Sveti Stefan hotel by Aman Group, where a description is give of the foundation and rich history of the hotel and numerous famous people who stayed in it. The two most pleasant hotels to stay in, according to Mr. Kotlyarevski’s opinion, are Hotel Vardar in Kotor, which he describes as “a hotel of a city house type located in the centre of the labyrinth” and Hotel Splendido in Prčanj “surrounded with water of the Kotor Bay”. He points out that everyone must visit Boka Bay, which Byron described as “the sunk canyon with the most beautiful encounter between the earth and the sea”. Our coast is described as a replica of the French Riviera with a view on Alps, just steeper and more dramatic. Rough mountains dominate the inland, which are a home for a number of animal species. The text further speaks about curiosities of Montenegro such as Skadar Lake (the biggest in the Balkans), Tara River canyon (the second deepest canyon in the world), Rijeka Crnojevića, Boka Bay, Lovćen, Petar II Petrović Njegoš, etc. Special attention is paid to diverse and quality offer of food and beverages in Montenegro, good relations between members of different religions and nations in the country, and extremely positive spirit of Montenegrins and always present willingness for joking and socializing. 10. August 2009 ARTICLES ON MONTENEGRO IN INTERNATIONAL PRESS FAMOUS NAUTICAL MAGAZINE “MEER & YACHTEN” PUBLISHES AN ARTICLE ON MONTENEGRO Mr. Bodo Muller, the author of this article, spent a few days in Montenegro cruising along our coast and passed extremely nice impressions. He said that Montenegro is like a fairytale, a sleeping beauty which is waking up from a centuries of sleep, that it is like a small bird which has grown into a large and strong eagle, and that our country is definitely becoming a pearl on the world’s yachting map. Mr. Muller compared Montenegro with Monaco; he wrote about sudden progress and development of nautical tourism since gaining independence, positive promotion of Montenegro in the James Bond movie “Casino Royal”, construction of numerous hotels, casinos, ports for super and mega yachts. He visited all places on our coast and, like a guide, wrote an article on them, their history, foundation, natural beauties, restaurants, people. He started from Kotor, which thrilled him with its progress in nautical tourism compared to 2003 when he visited Montenegro the first time. After Kotor, he visited Prčanj, where he was especially impressed by the quality of service in Splendido Hotel. Perast impressed him with its rich history and beautiful islands Saint Marko and Gospa od Škrpjela (Our Lady of the Rocks), and he pointed out “Conte” restaurant as well. Tivat, a small town, which was made the most important nautical point in Montenegro due to Porto Montenegro Project, inspired the author to compare it to Adriatic Monaco. He also visited the island Gospa od Milosti (Our Lady of Grace) where he visited Manastir Presvete Bogorodice (Monastery of the Holy Virgin), and then he visited Herceg Novi, Budva, Sveti Stefan, Petrovac, Bar, Ulcinj and Ada Bojana. He pointed out Budva and Sveti Stefan as places for holidays of jet set, listed various famous people who stayed in Budva in distant and recent history such as Sofia Loren, Sylvester Stallone, Claudia Schiffer, Willy Brandt, Helmot Kohl, Silvia Berlusconi, Leny Kravitz, Madonna, Rollingstones, events like chess game between Fisher and Spasski at Sveti Stefan, Ford world finals “Super Model of the World” in Budva, etc. As for the port of Bar, he pointed out ability to service yachts, and he thinks there are good preconditions in Ulcinj for building a port for accommodating large yachts. He was also impressed by Ada Bojana, which he described as a sand Mecca for nudists, and the river banks host fish restaurants, with hotel balconies and the river right underneath them, which, according to Mr. Muller’s words create ambient as if you were in Vietnam or in Thailand. An article on Montenegro in the weekly magazine ”OK TRAVEL” This magazine points out in its title that Montenegro is becoming the newest “hot spot” of the Adriatic due to a combination of vacation on phenomenal beaches with the offer to see many highlights, enjoy exclusive restaurants and discover extremely rich history. OK TRAVEL describes Montenegro as the “newest country of contradiction and contrasts, with exquisite geographic position, a country that has epical landscape and which offers numerous natural wonders”. Adventurers can enjoy thrills such as rafting on white waters of Tara River, skiing in Kolašin or windsurfing on Skadar Lake. More than 70% of the country is made of mountains, the landscape is similar to the one of Alps, dominated by rough mountain peaks covered with snow and crystal clear glacial lakes. This Balkan pearl has a lot to offer, with an opportunity to see a lot by combining vacation at sea and in the mountains. The Magazine OK TRAVEL recommends the following places for holidays at our coast: Budvu, Herceg Novi, Kotor, for families with little children it recommends Bečići and Kamenovo beaches, while Sveti Stefan is reserved for jet set and members of royal families. Out of the hotels they stayed in, the recommend The Queen of Montenegro in Bečići and Hotel Rivijera in Petrovac. They described Budva as the most popular place for holidays on the Montenegrin Riviera, which attracts visitors with its beaches, water sports, luxurious nigh life and rich cultural heritage inside the walls of Old Town (houses in Venetian style, narrow krivudave streets, numerous hidden squares, churches), famous restaurants with rich and diverse menus, numerous bars and coffee bars, luxury yachts in the marina, etc. Places which must be visited, according to this prestigious magazine are 1. capital Cetinje, where they were impressed by the charm of old embassies, 2. Boka Bay, which is a combination of sapphire blue sea and rocky mountain peaks and say that “if the glare of green fields and small coastal towns do not melt your heart, nothing ever will”, 3. Skadar Lake, the biggest in the Balkans, and one more beautiful fortress town 4. Herceg Novi. They describe Montenegro as a destination where famous people stay. They pointed out some of them who recently visited our country: Pamela Anderson, Michael Douglas and Catherine Zeta Jones, Roman Abramovich, Venus and Serena Williams, Madonna, Rolling Stones, etc. They expressed a high level of satisfaction with food in our country. We have a unique offer in that segment because we accepted cuisines of various nations and nationalities that history joined us with and we offer various specialities. Venetians left us pizza, pasta, palenta (cornmeal) and icecream. We took spicy kebab from Turks, burek from Austrians, and different types of cakes, pancakes with nuts, chocolate, apricots, coffee, etc. from Hungarians. They point out that almost every town in Montenegro has its local delicacy (ham, cheese, olives...) August 2009. godine 11. SUMMER FESTIVALS AND EVENTS VIII INTERNATIONAL SUMMER KOTOR CARNIVAL HELD VIII International Kotor Carnival held from 06 to 08 August of this year, under the sponsorship of the Ministry of Tourism. According to words of organizers, Vasilije Brajović and Davor Biskupović from the NVO “Fešta”, the whole Kotor municipality was focused on this unique event. On the first day of the festivity, August 6th, abrum was organized on the streets of the Old Town, which marked the start of this year’s festival celebrations. The highlight of the festival was August 8th when the celebration, after the defile, moved inside the walls of the Old Town and lasted until early morning with rich and diverse entertainment programme. The whole event passed in a nice, cheerful and entertaining atmosphere created by numerous carnival groups from our country and from abroad as well (Croatia, Macedonia, Italy, Serbia and Slovenia). There remains a regret that a large carnival group from Nigeria, which announced its participation, was not able to participate in the VIII international summer Kotor festival and to make this party even bigger. The Ministry of Tourism, under whose sponsorship the Kotor carnival took place this year as well, points out that such ambient festivities, adjusted to culture and tradition of the place where they are organized, attract a large number of tourists, who are always impressed with what they see and experience and thus contribute to improved overall tourist season of Montenegro and its improved image as a tourist destination. 12. August 2009 SUMMER FESTIVALS AND EVENTS BOKE[KA NO] FESTIVAL HELD Traditional tourist-cultural festival “Bokeška noć”, which gathers tenths of thousands of visitors every year, was held on August 22nd in aquarium of the Kotor Bay. Out of the total of 51 imaginatively and originally decorated boats, the jury announced five the best: 1. place belonged to “Nautilus” boat, 2. place to “Tre sorele” boat, 3. place to “Galion”, 4. “Kotorski katastar” and 5. “Urbanizam & renesansa”. Bokeška noć in the period between the two World Wars. A few Bokeška noć events are remembered, such as the one of 1938, which was attended by English King Eduard and English fleet, as well as the one of 1959 when two Bokeška noć were held, one in August and the second was the repeat in September 6th especially for the President of Yugoslavia Josip Broz Tito, when practically the whole fleet of the Yugoslav Navy was involved. The winning boat “Nautilus” Organizers of Bokeška noć are Kotor municipality, Local Tourist Organisation Kotor and the Cultural Centre “Nikola Đurković”. The most important sponsors were companies “Knjaz Miloš”, “Napredak”, “Jugopetrol” and CKB. It was the first time this year that a large number of caterers from the Old Town participated in financing Organizers of Bokeška noć are Kotor municipality, Local Tourist Organisation Kotor and the Cultural Centre “Nikola Đurković”. The of this festivity. most important sponsors were companies “Knjaz Miloš”, “Napredak”, “Jugopetrol” and CKB. It was the first time this year The festivity on the water, Bokeška noć, that a large number of caterers from the Old Town participated in fistarted to be organized at the end of 19th nancing of this festivity. century as a Venetian Night, and became 13. August 2009 SUMMER FESTIVALS AND EVENTS THE FESTIVAL PETROVA^KA NO] HELD Traditional tourist event “Petrovacka noc” was held on August 28th in the organization of Budva municipality and the Tourist Organisation of Budva, which was attended by a few thousand tourists. Petrovačka noć is one of the most famous summer festivals and it gathered this year numerous visitors from the country and abroad. A rich entertainment programme was prepared for the evening of fun, games, fish and wine, and guests were served with free 600 litres of beer and 500 litres of wine and 500 kg of fish. Petrovački dan, as in previous years, started with morning defile of the Orchestra Gradska muzika (City Music) along the Petrovac Riva. Numerous tourists who participate in such events come from all regions of former Yugoslavia and other European countries, and this year they had a chance to taste mackerel, beer and, of course, wine. Numerous cultural events within this year’s “Petrovačka noć” were crowned by a large concert in the park of the Hotel “Palas” where Andrijana Božović, Kiki Lesendrić and Goca Tržan performed. According to the data of the Local Tourist Organisation, who is an organizer of this event together with Budva municipality, the Budva Riviera reported all August increased number of tourists compared to the previous season, and there were a lot of reasons to celebrate. It started with swimming competition in the port. Fifteen young swimmers were at the start. Pulling the rope was next participated by six teams of five contestants each. All of this took place in Petrovac port with noisy cheering of the audience. Petrovac beach, which is 600 meters long, was crowded with swimmers until the sunset. The formation of queues 14. The Director of the Tourist Organisation Budva, MSc Jelena Rađenović, said: - After a number of festivals, concerts and other events organized by TO Budva and Budva municipality, I am happy to say that “Petrovačka noć” was at the highest level. started at 17 for free tasting of fish, wine and beer at the “Sutjeska” restaurant and in front of the “Palas” Hotel, at two points where fish was prepared and drinks served by members of Fishing Association “Širun” from Budva. The serving of fish started at 18, and there was no more fish after 19:30. With tasting of fish and drinking of wine and beer, from 17:30, guests were entertained by “Kastel Novo” for two hours, with hits of Serbian, Croatian and Montenegrin authors. The defile of Gradska muzika from Budva and their half an hour concert impressed thousands of guests. The concert started Petrovački dan, as in previous years, started with morning defile of the Orchestra Gradska muzika (City Music) along the Petrovac Riva. Numerous tourists who participate in such events come from all regions of former Yugoslavia and other European countries, and this year they had a chance to taste mackerel, beer and, of course, wine. Numerous cultural events within this year’s “Petrovačka noć” were crowned by a large concert in the park of the Hotel “Palas” where Andrijana Božović, Kiki Lesendrić and Goca Tržan performed. August 2009 SUMMER FESTIVALS AND EVENTS Guests arrived who spend their holidays on our coast, as well as local residents and guests. All of them were served with 500 kg of fish, 500 litres of wine and 500 litres of beer. I am extremely happy that the weather was on our side and there were a large number of guests. This is one of the final events and a good introduction into the continuation of the tourist season which was very good and quality this year. As I already said, Budva reports increase of five percent, and I am convinced that Budva will be visited by around 500 thousand tourists this year”. around 21, which attracted thousands of visitors. Andrijana Božović was the first singer, followed by Kiki Lesandrić, and then by Goca Tržan. The Director of the Tourist Organisation Budva, MSc Jelena Rađenović, said: - After a number of festivals, concerts and other events organized by TO Budva and Budva municipality, I am happy to say that “Petrovačka noć” was at the highest level. Tanja Drašković from the Tourist Organisation of Budva stated that everything went as planned, and that all visitors were in a good mood, which means that the organization of the event was successful. “The number of visitors every week of August was higher than the last year 4, 5, or 6 percent. We did the counting this Friday and it showed increase compared to last year and we find that encouraging. According to announcements of some hotelkeepers, we will have a similar situation in September, primarily good occupation rate in hotels, which is very positive.”' Official part of “Petrovacka noc” was finished with spectacular fireworks just before midnight. However, the celebration continued in coffee bars along the waterfront until early in the morning. 15. August 2009. godine