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AN ILLUSTRATED GUIDE TO ROCKING THE SMART SHOW
I M A G I N E , B U Y, T R Y, A W A K E N , F R I E N D and E N J O Y
HAVE a
SUPER
SHow!
at its core, what The
SMART Jewelry Show is
about is making things happen.
Getting moving. Taking action. So
before we jump into our action-packed
illustrated guide to a few of the smartest
new concepts at the SMART Show, we want
to take a few minutes to introduce six action
words — six verbs — that you should remember as key themes for this year's event.
imagine: Stop thinking small. If your goal is to
survive, you can’t possibly thrive. Imagine what you
want your store to be. Believe in your heart that you
can make that vision come true. Let INSTORE and
The SMART Jewelry Show lay out the tools for you.
And the rest, friends, is up to you.
buy: If you’ve been listening to us for the last
couple of months, you’ve moved some of the old inventory clogging your cases and have some cash in
hand. If you’ve done inventory planning with the
help of the resources at instoremag.com/imagine,
you should be ready to make some smarter buying
decisions. Lastly, use all the innovative tools we’ve
put together at the show to restock your cases with
fresh, fast-turning inventory.
try: Remember Einstein’s definition of insanity:
“Doing the same thing over and over and expecting
different results.” This year,
let’s switch the script. Try usSTory by david squires ing the QR codes (download
ART by wim nutakhom
the software to your smartphone at instoreqr.com). Try
g BUY SMART
h TRY QR CODES
buying a Mother’s Day-specific product from our vendors and highlighting
in your store advertising for the holiday. Try
“Share Point” to meet fellow retailers and share
your best finds from the show floor. Try leaving a
testimonial for a favorite vendor at our “Rave Spot.”
Presented with a new idea? What the heck, try it!
awaken: Most of us have periods of our lives
and careers when we slumber. Then there are the
times when we dig down deep and strive hard to
lift ourselves. Make 2011 a time to strive. Before the
show, visit instoremag.com/lifelift for motivation. Then, at the show, come to the SMART Energy
Zone near Town Square and meet with our wellness
experts Kevin Stacey and Pamela Ingalls for techniques to beat stress and generate energy.
friend: But not in the superficial Facebook
way. Instead, use networking opportunities at the
show (with fellow retailers at “Share Point,” experts
at the “SMART Bar,” and owners of “Cool Stores”
everywhere) to make new connections who can help
your business. Get out of your comfort zone. Set a
target of meeting three new people who can inspire
and motivate you at this year’s show.
enjoy: We regard The SMART Show as the
jewelry industry’s friendliest trade event. And what
we most want you to have is a good time. Enjoy the
beauty and atmosphere of one of the country’s coolest trade show locations, Chicago’s Navy Pier. Enjoy
our Sunday night Chicago Cool Blast featuring Frank
Sinatra.* Enjoy a 15-minute massage with our massage therapists in the SMART Energy Zone. Enjoy!
* OK, a terrific Frank Sinatra impersonator
j MEET MENTORS
k TAKE ADVANTAGE
S M A RTJ E W E L RY S H OW.C O M |
53
learn to buy smart
before the show, go to
instoremag.com/imagine
for advice on setting
up your merchandising
plan for the show.
"Eliminate all old dogs
from your jewelry cases"
SCRAM!
Arrive at the SMART
Show ready to purchase
new, fast-turning
merchandise to replace
your tired old dogs.
Use QR codes to find special
deals and expanded information.
At daily "Share Point" sessions,
share the show's coolest styles and
best dealS WITH FELLow retailers.
GREAT
DEAL!
10%
Discou
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S M A RTJ E W E L RY S H OW.C O M
Don’t get soft-hearted ...
YoU’VE
Gotta
SEE IT!
Use our show guide to
find vendors whose
sales policies best
match your store needs.
cool product at
thE $250-299
price point.
For fastest-moving
products, look for
the vendor label of
“best-seller.”
Don't be shy. Be ready to
share. When you meet a new
contact, be ready to ask
(and be be asked) the
magic question:
So what did
you buy today?
... and Continue to build your
merchandising plan using
and tools
Hmm ... NEED A the forms
on our WEBSITE.
And Look for the
label “Mother’s Day”
to find products
aimed right at moms.
Do these things and, we promise, you’ll
go home with orders for smartly
selected, fast-turning new merchandise
that will energize your store.
FUN WITH QR CoDES
1. PICK YoUR PLATFoRM.
2. DoWNLoAD. 3. you’ll be done in
BEFoRE THE SHoW, VISIT
A MINUTE oR so.
INSToREQR.CoM
oN YoUR CoMPUTER
oR SMARTPHoNE.
THERE YoU’LL FIND THE
PERFECT CoDE READER
FoR HUNDREDS oF
SMARTPHoNES oN ALL
MAJoR PLATFoRMS.
HEY, THAT WAS
EASY!
es
Cod
QR sion
r
e
v
4.2
at vendoR BooTHS,
get contact data,
EXPANDED INFo AND
EVEN SPECIAL DEALS.
NoW YoU'RE READY. HIT THE SHoW
FLooR AND look FoR QR CoDES.
IT WoN’T TAKE LoNG!
$50 oFF MY
INITIAL oRDER!
SWEET!
GoT
oNE!!!
THE SMART SH
ALSo FIND EXtra
CoNTENT IN oUR
SMART STATIoN
EDUCATIoNAL
EXHIBITS oN THE
SHoW FLooR.
OW
YoU CAN EVEN HAVE
FUN WITH QR
I'M GoNNA
REQUEST MY FAVE CoDES AT THE
SINATRA SoNG! CHICAGo CooL
BLAST, oUR BIG
SHoW PARTY.
and BEFoRE YoU head home, be sure to
visit TAPPINN to learn about QR
CoDE opporunities in YoUR SToRE.
CooL
IDEA!
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Meet and network with cool stores
It's a great chance to meet
some of America's most
innovative jewelers. like ...
more than 50 "Cool Stores"
and "America's Coolest
Stores" will attend this
year’s smart jewelry show.
Gary gordon
Samuel gordon Jewelers
I’m
INVITED!
Gary Simon
You’re In
vited
Simon Jewelers
RIGHT!
Good
Julie
Sather-Browne
Sather’s Leading Jewelers
"Hey, INSToRE, memory!
March 2005,
right?"
Tom Duma
Thom Duma Fine Jewelers
don’t be shy. say hello.
you have
a cool
STorE.
THANKS.
now tell me
about your
store.
it could be the start
of a very cool relationship.
SCore yourself an official SMART show t-shirt
LIKE this year's official SMART Show
t-shirt? Well, We're giving away
1,000 of them free to attendees.
SWEET!
Get yours by arriving early on
Saturday, Sunday or Monday. (one
per customer, supplies limited!)
Cool
SHIRT!
don’t miss your chance.
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Looking
SMART!
More smart Actions
THE SMARTEST
LUNCH
EVER!
beat your
Stress
don’t let pressure drown you. Learn
how to manage stress and build your
personal energy with smart show wellness
experts kevin stacey and pamela ingalls.
PARTY WITH
SINATRA!
okay, it's not really ol’ blue eyes. But you'll
still have a blast with our swinging band
sunday night at the Chicago Cool Blast party.
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If you're here on april 1, have a lunchtime
working meeting with Shane Decker. Admission:
$16.50, includes lunch. order online at
instoremag.com/shanelunch
be ready to
BUMP
For easier networking,
go to http://bu.mp and
download Bump
networking software
for your smartphone.
Want somebody's
contact information?
Just bump phones.
EVEN More smart Actions 2
EVEN More smart Actions
+meet an
editor
INSToRE/INDESIGN editors are stationed in each of the educational
"Experience Areas" and at the INSToRE booth. Need help? We're right there.
support our
VENdors
If you enjoy our Show, remember who pays
for it. Support show vendors, and we can
support you with more smart ideas next year.
use your show
GUIDE
this show guide contains useful and unique
information on vendors. spend time reading it
to decide which vendors you want to visit.
AT THE SHoW
arrive in Chicago one day early to attend our
pre-show conference day on Friday, April 1.
CHoose From 20 smart educational sessions.
RY
JEWEL celet
!
ACME ond bra
price
diam 4491106 a low
SKU: look for
big
KEEpING UP WITH THE NEWS
GET EXTRA
EDUCATIoN
FACEBook.Com/instoremag
remember to
twitter: #smartjewelryshow,
#smartshowdeals
website: instoremag.com If you like a product, write down its name and the reason you like it.
don’t miss daily video updates (this will help you buy later. Plus, you can tell fellow jewelers.)
from the show floor
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TAKE Notes