Information print and digital leaflet inserts

Süddeutsche Zeitung
Print and digital leaflet inserts
Süddeutsche Zeitung – your medium for individual solutions
Your insert
Süddeutsche Zeitung
A passionate advertising medium
Use the Süddeutsche Zeitung as a passionate
communication medium and distribute your leaflet insert
through us.
Süddeutsche Zeitung is clearly number 1
By publication in the Süddeutsche Zeitung you can rely on
the advertising impact of Germany's largest quality daily
newspaper. You can reach 1.13 million 1SZ readers if you
book total circulation.
Top target groups
The SZ is an ideal platform for presenting your advertising
message to an attractive, high-income and consumptionoriented target group.
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1Source: Media-Analyse
(agma ) 2015
Individual and discerning
Design your own ideal insert. Present your product by means of a high-quality
insert and inform your customers in an appealing way.
Regional, national or cross-medial – the choice is yours
Direct contact to your target group can be ensured by individual combination of
our distribution areas or by publication all over Germany depending on what's
appropriate in your case.
Make use of our digital package if you want to extend the visibility of the print
insert beyond the day of publication.
Booking options
Distributions and circulations
Distribution areas
Regional, international and cross-medial
Mon-Thurs
Friday
Saturday
421,000
504,000
557,000
Munich edition
115,000
129,000
135,000
Munch regions
56,000
64,000
70,000
Munich environs
20,000
26,000
31,000
Further Bavaria
40,000
52,000
62,000
Baden-Wuerttemberg
33,000
42,000
49,000
Hesse
28,500
32,000
35,500
128,500
159,000
174,500
19,000
23,000
27,000
440,000
527,000
584,000
38,399
38,399
38,392
478,399
565,399
622,392
In Germany
Other federal states
Abroad
Total distribution, print
Digital leaflet inserts, e-paper
Numerous individually bookable distribution areas allow
flexible establishment of direct contact with your target
group.
Insert rates by weight
Basic rate
Local rate
up to 10 g
€ 104.50
€ 89.00
up to 20 g
€ 114.00
€ 97.00
up to 30 g
€ 123.50
€ 105.50
up to 40 g
€ 133.00
€ 114.00
up to 50 g
€ 142.50
€ 122.50
up to 60 g
€ 152.00
€ 131.00
up to 70 g
€ 161.50
€ 139.50
on request
on request
over 70 g
Total distributions incl.
digital leaflet inserts, e-paper
Smaller booking units can be found on the following pages.
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Rates per 1,000 copies in EUR (€) plus statutory value-added tax. Applicable conditions are as specified in the General Terms & Conditions as well
as the SZ price list no. 79 dated 1.10.2015.
Booking options
for the Munich edition
Distribution areas
Mon-Thurs
Friday
Saturday
115,000
129,000
135,000
Munich City
28,000
31,500
32,000
Munich East
24,000
28,000
29,500
Munich South District
15,000
15,500
16,000
Munich South
18,000
20,500
22,000
München West
24,000
27,000
28,500
6,000
6,500
7,000
Munich edition
Munich North District
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Booking options
for regions around Munich
Distribution areas
Mon-Thurs
Friday
Saturday
56,000
64,000
70,000
5,200
6,200
6,900
Starnberg
12,200
14,200
15,300
Fürstenfeldbruck
11,200
12,500
13,600
Dachau
5,000
5,500
6,100
Freising
5,000
5,700
6,300
Erding
3,400
4,000
4,300
Ebersberg
7,500
8,500
9,500
Holzkirchen/Miesbach
3,000
3,300
3,900
Munich airport
3,500
4,100
4,100
Munich regions
Bad Tölz/Wolfratshausen
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Booking options
for extended Munich environs and rest of Bavaria
Distribution areas
Munich environs
Friday
Saturday
20,000
26,000
31,000
Weilheim/Garmisch-Partenkirchen
4,000
5,000
5,700
Augsburg/Landsberg/Ingolstadt
9,500
12,500
15,500
Rosenheim/Mühldorf
6,500
8,500
9,800
40,000
52,000
62,000
5,500
7,500
8,500
Franconia/Northern Upper Palatinate
19,000
25,000
29,000
Lower Bavaria/Southern Upper Palatinate
12,000
15,500
19,000
3,500
4,000
5,500
Further Bavaria
Allgäu/Swabia
Traunstein/Berchtesgadener Land
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Mon-Thurs
Booking options
for Baden-Wuerttemberg and Hesse
Mon-Thurs
Friday
Saturday
33,000
42,000
49,000
Baden-Wuerttemberg Ⅰ
23,000
29,000
35,000
Baden-Wuerttemberg Ⅱ
10,000
13,000
14,000
28,500
32,000
35,500
Frankfurt am Main airport
7,000
7,000
7,000
Frankfurt/Wiesbaden/Mainz
5,000
6,000
6,500
HesseⅠ
10,000
11,000
12,500
HesseⅡ
6,500
8,000
9,500
Distribution areas
Baden-Wuerttemberg
Hesse
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Booking options
for other federal states of Germany and abroad
Distribution areas
Mon-Thurs
Friday
Saturday
128,500
159,000
174,500
9,500
13,500
15,000
North Rhine-WestphaliaⅠ
18,000
23,500
27,500
North Rhine-Westphalia Ⅱ
27,000
33,000
36,000
Schleswig-Holstein/Lower Saxony
21,500
26,800
30,000
Greater Hamburg
16,500
19,200
20,000
Thuringia
20,000
24,000
25,000
Greater Berlin
16,000
19,000
21,000
19,000
23,000
27,000
14,500
17,500
20,500
4,500
5,500
6,500
Other federal states
Saarland/Rhineland-Palatinate
Brandenburg /MecklenburgVorpommern/ Saxony/ Saxony-Anhalt/
Abroad
Austria/Northern Italy/Switzerland
Other countries
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Digital leaflet inserts in the e-paper
Digital package: economical additional offer for newspaper inserts
New!
Simple and attractive: your insert in the SZ e-edition
Publish your inserts in the digital edition of the SZ for PC, tablet or smartphone.
Make use of cross-medial marketing and increase the reach of your leaflet insert by the
combination of daily newspaper and e-paper. With a paid circulation of approx
38,000 e-papers you can be sure to reach an important additional target group by
including your leaflet insert in the digital edition.
Catch users on the go
The digital insert is positioned in the effective advertising environment of the e-paper
and can be accessed and read at leisure on electronic devices by all e-paper subscribers.
With its practical navigation, diverse forms of representation and extensive archiving
functions, the e-paper offers a convenient and simple way to address additional target
audiences beyond the day of publication of the print insert.
Advantages of a digital leaflet insert
 Ideal customer contact through active handling options such as browsing the leaflet,
zooming and downloading interesting content
 Direct link to your website
 Prolonged appearance of the print insert beyond the day of publication
 Easy way of addressing an additional target group
 High-quality journalism and award-winning design as a perfect environment for your
insert
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Source: IVW (Informationsgemeinschaft zur Feststellung der Verbreitung von Werbeträgern – German Audit Bureau of Circulations) IVW II/2015
Conditions for print & digital
"Digital Leaflet Insert" package
"Digital Leaflet Insert E-Paper" packages are only available in
combination with a print version of the same leaflet insert in the
Süddeutsche Zeitung. The digital leaflet insert is put online on the date
of first publication of the print insert and generally runs for a period of
5 days. Deviations in the running period and/or shorter online
publication periods are possible.
Right to withdraw
Insert orders may be refused at the discretion of the publisher.
This particularly applies in the following cases: excessive deviation in
weight, shape and constitution, contents represent a violation of laws,
statutory regulations or acceptable practice, or publication is contrary
to the interests of the publisher. This also applies to leaflet inserts with
designs or formats that give the reader the impression that they are
part of the newspaper.
Order placement
Binding orders should be placed at least 30 days before the publication
date.
Agency commission
15% of basic rate;
munich local rates only for direct sales, which are not subject to agency
commission.
Booking
The publisher reserves the right to include further leaflet inserts in the
same edition. Competitive exclusion as well as placement
specifications for insertion of leaflet inserts cannot be taken into
account.
Leaflets are inserted very carefully.
Incorrect insertions and losses of up to 3 percent and double insertions
in print editions of the Süddeutsche Zeitung cannot however be
avoided for technical reasons.
Postal charges
Additional postal charges may become due for bookings in certain
distribution areas of the print edition of the Süddeutsche Zeitung.
Postal charges are effectively billed after distribution. Postal charges
are not included in the calculation of volume discounts or agency
commissions.
Third-party advertising
Leaflet inserts containing third-party advertising can only be accepted
after agreement with the publisher and may be subject to different
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Volume discounts
3% for 2.5 million copies or more
5% for 4 million copies or more
7% for 5.5 million copies or more
10% for 10 million copies or more
Discount is refunded at year-end closing.
Cancellation charges
Cancellation of a binding booking order shall result in charges
calculated on the basis of the insert rate:
30 days preceding publication date: no cancellation charges
29–9 days: 20% of insert rate
8 days or less: 50% of insert rate
Technical specifications for print & digital
Print inserts in the Süddeutsche Zeitung
Digital leaflet inserts in e-edition
Format
Define the format of your leaflet insert to suit your requirements.
Minimum: 105 x 148 mm (width x height)
Maximum: 260 x 360 mm (width x height)
Fold on long side.
Larger formats can be processed if they are folded to the maximum
format size (maximum width: 260 mm from fold).
The leaflet inserts must have identical formats, a right-angled design
and no creases.
Please provide us with the original print data of the print insert at least
one week before the start date of online placement. These print data
should ideally be transferred to our server by means of an ftp upload.
Access data are available on request.
Special formats
Inserts with a special format are subject to enquiry and consideration
on a case-to-case basis. We look forward to making you an offer.
Weight
Inserts must be processable by the publisher.
Inserts exceeding 70 g are subject to enquiry.
Single sheets of paper must have a grammage of at least 120 g/m2 .
Lighter single sheets can only be processed if they are folded. A
maximum grammage of 200 g/m2 may not be exceeded for processing
single sheets of paper.
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Restrictions
Special formats, envelopes, product samples and give-aways must be
subjected to preliminary technical testing by the publisher.
Inserts with z-fold (accordion fold) or gate fold cannot be processed.
Any postcards must be glued to the inner pages of the leaflet insert.
Leaflet inserts with externally attached postcards can only be accepted
conditionally.
Digital file specification
• Data format: pdf
• Image resolution: min. 100 dpi (or higher)
• Page subdivision: single pages
Please be sure to notify us by email of the data upload in advance. This
email should also include the link to the customer's website if relevant.
The publisher accepts no responsibility for completeness and
correctness of the contents of the digital leaflet insert.
Delivery conditions – print
Sample delivery
Marking on delivery note and pallet label
The publisher requires at least 5 samples of the leaflet inserts. These must be
supplied well in advance and be representative with regard to shape, weight,
constitution and content.
The following information should be contained in the delivery note and
identification of the pallet (pallet labels):
Insert orders shall only be binding for the publisher after presentation and
approval of these samples. The publisher reserves the right to refuse to
include the leaflet inserts if no samples are provided, if the delivered inserts
deviate from the samples or in case of legal reservations against contents.
Delivery
Delivery must be free of charge. Only the quantity booked should be delivered
to us. We can neither assume responsibility for nor organisation of further use
of surplus deliveries.
Delivery times:
Monday–Friday: 8:00–15:00 h
At least 3, however maximum 4 working days before the insertion date
Leaflets must be supplied safely packed on pallets and protected from
weather.
For processing reasons, we would appreciate delivery of leaflets stacked on
pallets with front sides facing down.
It should be ensured that the leaflet inserts do not have to be restacked before
mechanical processing. Leaflet inserts may be stacked in layers at 180° to
each other, provided the thickness of each layer is between 8 and 10 cm.
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1. Object: Süddeutsche Zeitung
2. Booked edition/area
3. Publication date
4. Customer (ordering party)
5. Insert title/motif
6. Sender (printer)
7. Number of pallets
8. Total quantity
9. Number of inserts per pallet
Delivery addresses of printers
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Print location München-Steinhausen
2
Print location Essen Kettwig
3
Süddeutscher Verlag GmbH
Weiterverarbeitung
Zamdorfer Str. 40
D-81677 München, Germany
Axel Springer Verlag AG
Weiterverarbeitung
- Süddeutsche Zeitung Im Teelbruch 100
D-45219 Essen (Kettwig), Germany
Print location Berlin-Spandau
Axel Springer Verlag AG
Weiterverarbeitung
- Süddeutsche Zeitung Brunsbüttler Damm 156-172
D-13581 Berlin (Spandau), Germany
4
Print location Hamburg Ahrensburg
5
Print location Frankfurt
Axel Springer Verlag AG
Offsetdruckerei Ahrensburg
Weiterverarbeitung
- Süddeutsche Zeitung Kornkamp 11
D-22926 Ahrensburg, Germany
Frankfurter Societäts-Druckerei GmbH
Warenannahme Tor 1
- Süddeutsche ZeitungKurhessenstraße 4-6
D-64546 Mörfelden-Walldorf, Germany
We will let you know the delivery addresses relevant for you in time together with the order confirmation.
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Contact
Any questions? Please contact us!
Support and booking
Publisher address
Tel:
Fax:
Email:
Online:
Süddeutsche Zeitung GmbH
Hultschiner Straße 8
D-81677 München
Germany
+49 (0)89 / 21 83 – 77 63
+49 (0)89 / 21 83 – 82 52
prospektbeilagen@sueddeutsche.de
www.sz-media.de
version 03/15
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