MENS FRAGRANCE /// PERSONAL CARE

M E N S F R A G R A N C E /// P E R S O N A L C A R E
The Battlefıeld
Rise to the
Challenge
with
Duel!
I can remember
as far back
as when I was a child being obsessed
with fragrance. I used to go into the
bathroom and rummage through
my dad’s colognes on his side of the
closet. I would douse myself in all the
ones I liked the most until my brother
and sister would get a headache from
all the fumes and tell mom on me.
I think it’s safe to say I’ve come a
long way since then. It wasn’t until
my late twenties that I was discovered
in Sydney, Australia by my now
friend and mentor at Sydney Fashion
Week. I had had quite a few of the
complimentary champagnes and was
walking around dissecting fragrance
notes from a local home fragrance
range. Shortly thereafter I was hired
by that woman for my talent.
I remember thinking, “What
talent? am I really gonna get paid to
smell things?” I didn’t even know
such a job existed. For me, it was no
different from teenagers who get paid
to play video games professionally.
I had no idea this was a real job—
let alone that people actually got
paid to do things they loved.
Over the next few years I privately
contracted, designing for other major
retail brands. I cannot stress how much
I learned, how much fun I had, and
how many great people I met along
the way. But always, in the back of
my mind, all I wanted to do was my
own brand. I wanted to create a men’s
range that was a throwback to an
old school gentleman’s brand mixed
in with some modern flare. A range
that would remind men that high
quality fragrance and high quality
skin care were necessary, but don’t
have to be overdone and froufrou
and don’t have to put a dent in their
wallets. I worked hard all day at my
9-to-5 job and then all night on my
private label. It was exhausting.
I’m a firm believer in sense memory.
Every fragrance that I ever created was
meant to take people back to a certain
time and place that would be as special
to them as it was to me. But with Blöke,
I wanted each fragrance to represent
the men in my life that truly made an
impact for one reason or another.
We all know these men. They
represent milestones and turning
points in the story of life. They’re the
ones you count on, or the ones you love,
the ones that you hate, the ones that
made you laugh and even the ones that
made you cry. I needed every single
one of these men and emotions—no
matter how amazing or unpleasant
some of them may have been—to truly
be able to pour my heart and soul into
this collection. And I believe I have.
—CHRISTOPHER VALIANTE
An extraordinary
gentleman understands
the importance of using
only the highest quality
grooming products. While
it can, indeed, be a battle
to keep your skin and hair
looking their best, we
offer the best weapons for
gaining the upper hand in
the fight: the products in
our exclusive Duel line.
this was new territory, and it started to pour so I docked the boat. I was not ready for what would happen next. * I laid my weapons down even though my pistol was fully loaded. * ] was interrogated, “was I willing to go, where others, before have failed?” *•
I surrendered. That’s when the real battle began. * water flowed all around me. / couldn’t figure out where land ends or begins in a sin, so I jumped in! * and as the mist rose, I stopped and walked back. I wasn’t gonna leave this world, I was gonna change it.
The Battlefield
PERSONAL CARE
The inspiration
for our Duel line
comes from the invigorating
breezes on the Uruguay
coast—smooth yet strong,
fragrant and potent. Created
with base notes of Pear, Basil,
Cypress, and Musk, every
Duel product incorporates
additional extracts, herbs, and
botanicals that are beneficial
to skin and hair, keeping them
healthy and looking their best.
These 100% natural blends
are then infused with a topsecret signature fragrance.
Infused with Field Horsetail
and Nettle extracts.
Shampoo + Conditioner
Infused with Coconut Oil
and Sage extract.
Pre-Shave Oil +
Shave Cream
A “Duel” performance conditioning
shampoo that deeply cleans and
leaves hair smooth and manageable,
providing nourishing elements that
help restore body and vitality.
Achieve an ultra-close shave with this
combination of softening coconut oil and
skin conditioners that allow the razor to
smoothly glide over even the toughest beard.
PC101-DU / 8 oz (237 ml)
PC102-DU / 8 oz (237 ml)
Infused with Shea Butter
and Grapeseed extract.
Infused with Coconut Husk
and Sandalwood extract.
Aftershave + Moisturizer
Facial Cleanser + Daily Scrub
Protect your freshly shaved skin with this
all-in-one aftershave balm and soothing
moisturizer. Our special formula alleviates
irritation and boosts hydration, leaving
Infused with Coconut Husk
and Shea Butter.
Body Bar + Daily Exfoliant
Infused with Peppermint Oil
and Manukah Honey.
Lip Balm + Moisturizer
your skin looking refreshed and healthy.
This “Duel”-tasking cleanser effectively
washes away surface impurities, while
coconut husk help remove dead skin cells.
Refreshing aromatics are added to enhance
this balancing and purifying cleansing scrub.
Ditch your body wash and get back to basics! Our
modern-day version of vintage bar soap is parabenand sulfate-free and moisturizes the skin naturally.
We mill the soap with coconut husk so you can gently
exfoliate daily to keep your skin looking its best.
Meet the best weapon against dry,
chapped lips! We combine healing peppermint,
powerful moisturizers, and protective
antioxidants to ensure that your lips are as
well cared for as the rest of your face.
PC103-DU / 6.7 oz (198 ml)
PC104-DU / 6.7 oz (198 ml)
PC105-DU / 8.8 oz (250 gm)
PC106-DU / 0.39 fl oz (11 ml)
“...it was a chapter I knew was gonna be important somewhere down the road…”
Which
Blöke
Are You?
DOSSIER:
Michael
Hailing from L.A., the
land of glitz and glamour,
Michael is a true tastemaker
and trendsetter ///
A masculine combination
of Leather, Black Currant,
and Oak Moss
The Archives were
created using the dossiers
of six extraordinary
gentlemen as our starting
point. Each of these
men exhibits unique
and unforgettable
characteristics and each
scent was carefully crafted
with their—and your—
personalities in mind.
Now it is your turn
to decide: Which
Blöke are you?
The Archives
DOSSIER:
TheArchives
Creative and brooding,
Bruno was raised
along the stunning,
windswept cliffs of the
Amalfi Coast /// A citrus
fragrance with notes
of Bergamot, Sea Salt
and Amber Wood
FR AGR ANCES
"…as I sat there and waited for a few hours I looked up and realized the night was over"
Blake
Smart, rich, yet down to earth,
Texas-born Blake can be found
in the stables by day and the
nightclubs by night /// A woody
fragrance with notes of Cypress,
Juniper, and Sandalwood
and the signs said stop but I went on whole heartedly
DOSSIER:
DOSSIER:
Athletic and full of energy, Adrian is an
aspiring soccer player kicking it in South
Africa /// An aquatic fragrance with
notes of Grapefruit, Pear and Seaweed
... even though I had barely taken a step
| realized } was running ƒrom something
DOSSIER:
Benji
The idealist and humanitarian
from Sydney, Benji embodies the
honesty and freedom of nature
itself /// A tropical fragrance
with notes of Osmanthus,
Cardamom, and Tobacco Flower
TheArchives
FR AGR ANCES
Colognes
Each of our colognes is an exclusive
blend of the world’s most soughtafter scents, botanical essences, and
synthetic pheromones—creating
irresistible combinations that are
worn uniquely by every man.
Collected in a distinctive charcoaltinted glass flask, our cologne is as
memorable to the eye as the nose.
DOSSIER:
Ofer
Outgoing and carefree, Ofer
was born in Tel Aviv but calls
the world his playground
/// An exotic fragrance
with notes of Raspberry,
Chocolate, and Patchouli
these
would be the best
nights
of our lives
... until the sun set
and morning came
3.4oz EDC / Benji
E101-BE
3.4oz EDC / Michael
E101-MI
3.4oz EDC / Blake
E101-BL
3.4oz EDC / Ofer
E101-OF
3.4oz EDC / Adrian
E101-AD
3.4oz EDC / Bruno
E101-BR
TheArchives
FR AGR ANCES
Candles
Our all-natural, soyblended candles are infused
with pheromones and the
finest fragrances, creating a
truly addictive experience.
Double-wicked to ensure a
long-lasting and even burn,
the candles are housed in
a charcoal-tinted glass
with a chromed metal lid
that acts as a snuffer.
C101‑BE
Benji
C101‑BL
Blake
C101‑AD
Adrian
C101‑MI
Michael
C101‑OF
Ofer
C101‑BR
Bruno
Candles are
18 oz (510 gm)
with up to 80
hour burn time
BLÖKE NYC
1425 37th Street / Brooklyn / New York / 11218
tel 718.686.8486 / fax 718.686.1008 / e-mail info@blokenyc.com / blokenyc.com
This catalog and all its contents © 2014 Bloke, NYC • Catalog design, photography, and styling by Wayne M. DeSelle Design / deselle.com • Model photograph on introduction page by Adam Bouska / bouska.net